Transcript
Courtney (0:00)
As you're thinking long term with your nurture and even, like your email strategy, this is really where the magic's going to happen. Because when content and nurture actually work together, that's when sales become natural instead of feeling forced on either end.
Julie Solomon (0:15)
Welcome to the Influencer podcast. I'm your host, Julie Solomon. If you found yourself here, it means you are ready to unleash the powerful visionary that lives inside you, turning you into an authentic leader who creates influence, impact, and change. Let's get started.
Courtney (0:37)
All right, let's dive in.
Carrie (0:39)
Okay. Thank you very much. I'm excited to be here. On my first call, I've been binge watching everything in the portal and trying to absorb all the info. So I had started out this year rebranding everything because I realized I was not really hitting my full potential. So I changed up literally everything. What I offer, what my brand looks like, what it sounds like. And then I've been learning about messaging with you. I have put a lot of work into that because as an email marketing consultant and specialist, I feel like messaging is extremely important for me to be able to do my best. So I feel like this training will help me, but it'll also help me do my job better, which is important to me to give good, quality work for my clients. So that is what I've been working on. I did a challenge of my own of 90 reels in 90 days plus additional content, just so that I could get consistent, get more comfortable. I have not really paid a whole lot of attention to my own business because I do everything for everybody else, which I'm sure lots of you can understand if you've been in the service industry. So with that, I started out kind of just figuring it out on my own. And then as I started learning from you, I've been changing what I'm talking about, how I'm talking about it, and what I'm really trying to grab people's attention with.
Michelle (2:05)
Beautiful.
Courtney (2:06)
Okay, so I have all kinds of great thoughts. I just first want to say, like, I love how intentional and proactive that you've been with your content overhaul. The fact that you committed to 90 reels in 90 days to really refine your voice, to build that consistency, and most importantly, just to get the data. You know, like, if we're not showing up and trying content, we don't have data to go off of. We don't have any kind of baseline to figure out what's landing, what's not landing, and especially with kind of the. I don't want to say changes. It's more about like Instagram has been doing a lot of testing with their algorithm. Like, I don't know if anyone else has noticed this, but I've noticed this that I now have more non followers that see my content before actual followers do. I don't think that that's necessarily a bad thing. It's. It's actually putting our content in front of people that don't follow us with the intention that they would most likely like what we are creating. The fact that Instagram now has SEO in place, we can start seeing that and it's like popping up in the comment section. So that means that you know what, the copy that we're actually putting in the captions and in the content matter so much because people can search that. So it's like we've kind of been in this like funkiness over the last couple of months with the algorithm, but I actually think it's going to be a great thing. I think they're just trying to compete with TikTok and so I do think TikTok is way more SEO friendly and that's how TikTok works, is that typically a lot of non followers see your posts before actual followers do. So with all of that to say, I, in the midst of all of that, the fact that you've been showing up and doing this, I can already see that you're not just showing up, but you're actually applying what you're learning. And that is exactly why you are going to see momentum faster. So your rebrand was a bold move. I love bold moves. I love that you're stepping into a more elevated, mature positioning that is absolutely vital for growth. So I think that is going to serve you well as you attract just more sophisticated clients, more aligned clients, more higher level clients. All of that good stuff. You've already done some work to niche down to clarify who that avatar is and to build that strong foundation.
