B (7:24)

If you are still listening to this podcast episode, it's probably because your social content isn't hitting the sales goals that you know that you're capable of achieving. It just doesn't feel easy. You're likely frustrated because while sales are happening for you, they aren't growing at the level you know they could be. You see others in your niche skyrocketing and you're wondering why your sales aren't reflecting the brilliance that you bring to the table. And let's just be honest, not from a place of comparison, but from a place of clarity. You know you have more expertise than most people in your space. You know the transformation you provide is second to none. So why aren't more people buying your offers after consuming your content? Nine times out of ten, the problem isn't your pricing or your offer. It's a gap in your messaging. The way you communicate with your audience is the difference between ideal clients buying from you every single day or your sales remaining static for months. The truth is, when you learn how to shift and refine your messaging, you'll have clients reaching out to work with you directly from the content you're already creating without needing constant sales calls, posting every day, or chasing after the next viral trend. This is exactly what I cover inside the brand accelerator, which you get lifetime access to, helping you turn your content into a magnet for your ideal clients so your sales can finally reflect the expertise and transformation you offer. Let's turn your messaging into a powerful sales and brand visibility tool. Ready to get started? You can join me@juliesolomon.net TBA.

A (9:18)

So then that's going to give you information. So I'm going to tell you what came up in my business. So what I really learned from 2024 is that your flagship offers or your signature offers really can be and should be the things that drive the majority of your revenue when positioned correctly. And this is why positioning is so important. This is why I talk about positioning all day long until my face turns blue. This is why I'm consistently talking about messaging. Because once you dial it in over and over and over again when it comes to your offers, you could have one offer, you could have three offers, doesn't matter. But once you dial that in, the, the vast majority of your revenue and of your profit and of your net profit should be coming from those flagship offers. And so that was a big thing that I've always known. But like, that's what was revealed to me as a success in 2024. The other thing that was revealed in 2024 was that less but better wins, like simplicity reigns, my friends. Simplicity scales better than complexity. Okay? And so if that is true, I know that in 2025, I need to really continue to focus on fewer but better high impact programs rather than trying to cast a wide net and spread energy across all these different products and services that aren't going to move the greater needle. So simplicity scales better than complexity. The other thing that was revealed, which is really exciting to see another success from 2024 is that lower ad spend can still drive really high sales. So I'll give you an example. Ad spend in Q4 for me was reduced but still delivered really good results. And so what this tells me based on this data, this is why data is so important. This is why we don't make decisions out of thin air. This tells me the positioning is on the mark and the messaging is working. Because if those two things weren't true, then reducing ad spend would not still yield a quality result. So that's telling me that carefully targeted and optimized ad campaigns are now amplifying the messaging and positioning that I've worked so hard to build, which is then creating a higher result with less focused spending, which means better profit margins, better net. So the action step would be to continue refining that by focusing on our flagship offers, the proven offers that we've proven in the marketplace, while reducing budget for things that may be a little bit more experimental. And so again, this is why simplicity reigns. This is why this is so important. Now let's talk about failures. So based on your business and based again on if, if you do this formula the way that I do, by taking your spreadsheets or your P Ls, plopping them into chat G GPT and then getting that data back, your successes and failures may be different. So one of the failures that was really revealed during this year again was some of the things that we were testing, some of the things when we were trying to potentially cast a wide net, they weren't moving the needle as much as the flagship offers were. So, and it doesn't matter if it's low ticket or high ticket, the, the, the, the lack of positioning with some of those offers did not align with my clients needs or most importantly her buying psychology. And because of that they actually created more work for me, they created operational burdens for my team without any kind of significant or meaningful revenue impact. And these were things that we were actually testing more in like Q2. And so the action from this, which luckily we had done this by already Q3, but if I hadn't have done that yet, the action would be to make sure to sunset all of those things who that are not getting you closer to your goals, like sunset any offer that you have, I don't care if it's low ticket, mid ticket, high ticket, sunset any offer that is not directly tied to your client's customer journey, to the bottom line and to really the lifetime value of your customer. So again, this is why this data is so important because it gives you so much information to pull from to step into 2025. The other discoveries that we learned is profitability always requires a relentless management of your expenses. If you want to have a healthy profit margin, you cannot rely on sales growth alone. It is not about just revenue. It is about profitability, my friends. And profitability hinges on very stringent expense control. Especially when it comes to things that I spend a lot of money on in my business, which is team travel for work, right? I, I speak at a lot of places, I do in person podcasts, I network. I do those things in order to grow my. So travel's an expense, team's an expense, and those should be professional services are going to be an expense. And so it doesn't mean that those things that I should like strangle those things to death and not have those expenses. I absolutely need those expenses in order to grow and thrive. But I've got to be discerning about how I'm spending the money in each of those buckets. It can't just be a free for all the other thing that was discovered from the data. And again, I've mentioned this before, but it kept coming up, is that offer simplification is the key to success. Complex programs, complex messaging, throwing different offers out there every flipping day to try to make a buck. You may, you may go an inch, but it's going to be so much harder to get to that mile marker that you're looking for. It dilutes the focus and most importantly, it dilutes your operational efficiency. And I'm telling you, even if you're a one woman show, there is still operations to be had. Even if you're the person doing all the operating, they're still operating to be had. So the fewer offers that you actually manage or that your team manages, which for me I don't have a big team, I have a very small but mighty team. I have two full time employees, one of which is me, and the rest are contractors who pretty much know how to manage and lead themselves. But even with that, there's still operational efficiency that has to happen. And so what has been so blatantly obvious this year in 2024 is that the fewer offers that we have to manage, obviously the more scalable and most importantly profitable the business actually becomes. So that was another discovery. Even though I have discovered that previous years, it wasn't like I'd never discovered that before. It was still something that keeps coming up. Why does it keep coming up? Because it's so dang True. It doesn't matter if you've been in business for five minutes or 15 years. That doesn't change, especially in the online space. The next thing, and this is really, really interesting because this is actually a discovery that hasn't always come up in previous years that is that client screening is critical. So what do I mean by that client screening is critical? Let's break it down. Basically, better qualification of your leads up front from the get go is going to help you immensely with everything on the back end that could possibly happen.

B (17:07)

Right?

A (17:07)

So I'm talking about reduced churn rate cash flow and managing a stronger cash flow refund requests, client experience, whatever that may be, any type of thing that a client can touch. The better that you qualify leads from the beginning and the more that you give yourself permission to only work with the clients that your offers were made for, because they weren't made for everybody. They were made for a very specific type of person with a very specific type of problem. The more that you give yourself permission to only work with those people and to better qualify those people upfront, the better the whole backend client experience and operational process and efficiency is going to be. And that was also blatantly clear this year. It's just the more streamlined that I get with qualifying leads and with just being so flipping honest with myself about this is who I serve and this is not who I serve. This is who I serve and this is not who I serve. This is who my offer is for and this is who it's not for. The better the sales flow, the better the operational flow, the better the client experience now, which then leads into the next discovery, which is marketing and messaging requires focused consistency. When marketing and messaging is aligned with your core offers, your sales will surge. And that was literally data that came from the chat GPT breakdown that I gave you at the beginning of this conversation. It literally said when your marketing became aligned, the sales surged. And what that means is that scattershot type of campaigns, just throwing up an offer on an Instagram story, doing those kinds of things, which again, there's nothing wrong with that, where I implore people to test and try things, but there has to be a fine line and if you're always in testing mode, then you're just going to continue to dilute your sales effectiveness, your client experience effectiveness, your messaging effectiveness, your marketing effectiveness. Because marketing and messaging is not about saying a thousand different things one time, it's about saying one thing a thousand times over and over and over again. That is what leads to A sales surge. That is what leads to a healthy profit margin. That is what leads to a next level of business growth and business leadership.

B (19:35)

My friends, I have to let you know about a new approach to strategy that I have been doing over this last year that has helped so many of my clients this year. It is an approach that involves taking a deep dive into your business, examining every part of it from messaging and offer flow to sales strategies, reviewing your messaging, analyzing your offer suite, refining your sales strategies. We dive into all things like social content, email copy and everything in between. And we really talk about what your offer looks like today and how are we making sure that your offer are your offers and the messaging that you use to sell those offers are talking to each other. And then I dive deep into identifying ways to really amplify your efforts to ensure that not only your public facing messaging and marketing but also all of the invisible behind the scenes strategies that you need in order to scale actually work together. So if this sounds like something that you need help with, it is going to be perfect for you if you are an online educator, an online coach, or an online creator who is looking to take your current business model and scale it to new heights. So I am saying for people that may be making, let's say anywhere around 5 to 10 to 15k a month right now and they're wanting to hit those big numbers, the 20k, the 30k, the 50k, the 100k months, but they're sitting here thinking how do I make this happen? How do I keep seeing other people on the Internet do this? But I can't do this. And it really does come down to those three key things that I mentioned earlier. Your messaging, your offer suite and refining those sales strategies. And that is what is happening in my world. And so if you are interested in learning more about that, I would love for you to go to Julie Solomon.net interest there's going to be a quick form there that you can fill out and from there we will see what you've got going on and see what is the best fit for you.

A (21:25)

I want to make sure to meet.

B (21:26)

You where you are instead of just throwing some kind of random program at you that may not benefit you.

A (21:31)

So that's what the form is for. It's really quick to fill out.

B (21:33)

Again, that's Julie Solomon.net interest if you are looking to scale your offers this.

A (21:39)

Year, the next question that I asked myself was what could have been prevented if I knew all of those discoveries earlier this year? Is there anything that could have been prevented and what could that have been? What this question allows us to do is obviously it's a reflective question, but it allows us to start to put ourselves in this state of business awareness without taking things so personally and kind of like getting ourselves out of the way. It's like this objective opportunity to just be aware of what are some things that happen that maybe if I would have known earlier, I could have prevented it. After we have the answer to that question, there's three things that I ask and it's very, very fun. Okay. And you can do this too, at home or if you want to do this with me. I'm doing a live 2025 brainstorming session in January if you want to get in on that. The way to do that is to join my growth collective community. It's $97 a month, no long term commitment. It's normally 197. But I'm going to be offering this to anybody who wants to join for $100 off to join this. So you can join me in this 2025 planning session, or if you want to do this by yourself, you can, but I'm going to be doing it with a group of students. It's going to be amazing. So these are the three things that you want to ask yourself. What I know now is blank. What do you know now? Now that you've got that data, now that we allowed Chat GPD to do what it does best and spit back all of this information with us, what do we now know? So what I know now is blank. Well, here's what I know now. What I know now is clear messaging, simplified offers, and intentional marketing drives the highest returns. It has literally been proven in the data. Another thing that I know is profitability is just as much about managing your expenses as it is about increasing sales. And that doesn't get talked about enough, especially in the online space. Everyone's talking about, oh, you know, 30k cash day, 500 billion cash hour. Like, you know, it's like, okay, well, what's your profit? Right? The other thing that I now know is that any kind of operational inefficiency can be predicted and prevented with better processes, clearer client qualification and stronger onboarding. So that's what I now know. The second question that I want you to ask yourself, or if you want to join me for the planning session, we can dive in it together, is what I've learned is blank. So what I now know is blank. What I've learned is blank. So here are some of the things I'VE learned based on the data. Clarity is everything, my friends. Clear expectations, processes, clear roles. Eliminate unnecessary team expenses, eliminates unnecessary workload. It eliminates unnecessary offer creation, content creation, refunds, whatever that may be, as well as simplification wins. And I've said it about three times now since we've been chatting here, fewer well positioned, intentional offers, right? So for me, that's like three offers. I've got the Visibility Accelerator, which is my tiny offer that leads into the Brand Accelerator, then I've got the Brand Accelerator, then I have my VIP days, and then I have Luminary. That's it. Those offers generate the highest revenue with the least amount of operational complexity. So what that tells me is that's what we're going all in on in 2025. Highest revenue, least operational, efficient complexity means that's where the healthiest profit margin is. The other thing that I learned is that sales follow strong client journeys. So what I mean by this is that the offers that you have, programs that you have, again, whether it's one or five, the ones that seamlessly flow from one stage to the next. For example, my offer, the Visibility Accelerator, flows immediately into the Brand Accelerator, which flows immediately into Luminary. That is what ensures higher client retention and increased revenue. When you've got offers that are just kind of siloed and like all over the place and they don't talk to each other, you can't feed your business ecosystem. And it means that you have to work 10 times harder to sell those offers because they're not flowing into one another, they're not selling each other. So that was a huge reveal as well. So we knew that, like, okay, we're on the right path. Okay, so the third thing. So you're going to say, what I know now is what I've learned is, and again, you're what you know now. And what you've learned are going to probably be different than mine. They could be similar, but they may be different. The next thing I want you to ask yourself is what I now declare for 2025 is what are you declaring? What are you deciding and declaring? So for me, 2025, just as it was in 2024, profitability, first mindset. I'm going to continue to prioritize a very healthy profit margin by aligning revenue goals with controlled expenses and streamlined operations. For me, it's like 30%. Not every single month, because some months you may be launching and you may not have a 30% profit margin, but the average. The other thing that I've declared is and I hope you declare this too. This is something that I and if again, if you decide to do the 2025 brainstorming session with me, if you join the growth accelerator for 97amonth, we're going to talk a lot about this. Something else that I'm declaring for 2025 is aligned offers only. This is what I talk about with my VIP clients. This is what I talk about with my TBA clients. We only focus on and only create offer directly serve my ideal client and my ideal client only. Why? Because I do not create programs for people that I'm not supposed to work with. And when you make that decision to only focus on offers that directly serve your ideal client, guess what happens? You generate meaningful revenue faster and easier than you have before. And when you really get honest with yourself about aligned offers, I'm just going to say it. Most healthy profit margined businesses don't have 25 aligned offers. They just don't. You know, they may have like 1 to 3. So really lean in on that. The other thing that I'm declaring for 2025 is a very lean and focused operations. Like I told you guys before, I don't have a massive team. I don't believe in that. It's not necessary, especially in an online business when so many things can be automated. I'm all about small and mighty. So I will continue to maintain a very lean and efficient team by clearly defining roles, eliminating redundancies and outsourcing if and when appropriate to give me the space that I need to grow revenue with marketing and messaging. Because that's my job. The other thing that I'm going to declare is intentional growth. Intentional. That means every single flipping decision I don't care, from marketing campaigns to team investments to what am I posting today will be guided by very intentional growth, ensuring that each each decision aligns with revenue, with visibility, and with the leadership goals that I have for 2025. And one of the last things I'm not sharing everything, but I'm sharing the things that I think will be helpful to you. One of the last things that I'm declaring for 2025 that I hope you declare for yourself is confidence in my vision. I am going to trust my expertise and I'm going to lean even more into what has been proven to work by the data that I have while staying open to evolving with my clarity and with my purpose. So that is the first bit. The other things that we're going to be rooting into. But I wanted to share the questions with you if it's helpful that again, based on the factual evidence that you have of what worked in 2025, there's other questions that you need to ask yourself. The first one is what will I keep? Meaning what is healthiest for the business? This could be regarding your offers, your revenue drivers, your key operational practices. What will you keep? Second question, what will you delete or say no to? Because by saying no to certain things, it's going to allow you to intentionally say yes to things that really matter. So what will you say no or delete? This could be things with misaligned messaging offers that aren't really moving the needle. Maybe doing everything yourself, right? So you're like capping yourself, you're not able to grow. Maybe there's a lot of redundant expenses that you have when you start to look at your spreadsheets. Then the third question is, what will I add? Now, this could be ideas, strategies, visibility opportunities.

B (30:39)

This is where we get to really.

A (30:40)

Kind of dream and have more fun. But what will you add, right? What will you keep? What will you delete? What will you say no to? And what will you add? By focusing on this, you are going to start setting yourself up to have one of the most profitable and strategically aligned years yet. That's how I love to lead and start every year. And I don't always get it right or perfect, but starting it this way really sets me up on high. It allows me to stay in the positive. It allows me to stay in the affirmative. It allows me to really reflect back on the things that did go well, because not everything went bad. You know, there are things that did go well, even if it's just small steps and you have to remind yourself of that. Now, the other thing, and this is where we get to have a lot of fun, too. So I want you to ask yourself, Based on your 2024 data, factual evidence, and based on your genius and based on your desired dreams and goals, I then want you to make a list of all the things that you need to be, do and become to get what you want in 2025? This is going to be the fun, fun, fun work that we're going to be doing in that session together. Who do you need to be to get what you want in 2025? What do you need to do to get what you want in 2025? And who do you need to become? One of the things I'll share one from each. Who I need to be visionary leader, Continue to really lead with that clarity, that direction, and focus on what matters most? What do I need to do? Simplify and scale. My motto for 2025 is Simplicity reigns. So how do I do less but better? Everything is going to be looking through the lens of how do I do less but better? Eliminating offers that don't matter, that dilute focus, refining client experiences and journeys. Anything that I touch is less but better. And then of course, who do you need to become? One of the things that I need to become in 2025 in order to get what I want and I hope that you resonate with this is what I call the U B A the ultimate Business architect. Building a business model on your terms that aligns with your dreams, your impact goals and your revenue targets. This is not based on industry shoulds. You shouldn't do what industry like just because this person has a low ticket offer doesn't mean you should. Just because this person doesn't do sales calls doesn't mean you should. Just because this person doesn't launch or does launch doesn't mean you should. So really rooting into you, what is your ultimate business architect plan and building that in a way that really aligns with where you want to go. And then from there you are going to write your 2025 declaration statement and I'll share mine. So my 2025 declaration statement is I am a visionary, profit driven CEO who scales with simplicity, leads with purpose and delivers transformational impact through world class programs. I am committed to building a sustainable, streamlined business aligned with my genius, my goals and my desired lifestyle. That is my declaration for 2025 and if it don't fit into that, I ain't doing it because I have declared that that is the vibe. So I'm going to stop there. Now there's a whole other section, there's a part three to this that I'm going to be sharing only with the amazing people that decide to join me for the 2025 business mapping live session that we're going to be doing. For those of you who may be interested, let me tell you when this is happening. Now again, if you want to join me this for 2025, the only way to get into this training is by joining my growth collective. So by becoming a student in the Growth collective we are going to be doing a 90ish minute training session on January 14th where I'm going to be breaking down. You're actually going to get some pre work. I'm going to be giving anyone that decides to join me for this, you're going to get this workbook, digital workbook before with all of the questions, all of the good stuff. I know I laid out a lot of it here, but there's more where that came from. So you can kind of start really brainstorming and getting into it before. But then you're going to join me on this live training session to really break it down with you line by line. And the goal is, after this training session, you're going to have a very, very clear roadmap of what you're selling, what that offer flow looks like, the messaging and marketing for that, how you need to step in to who you need to be in order to sell that, and all of the foundational back end support that you need to make all of that happen. So this is really about clearing out all the clutter. And I'm just going to support you by being a bit of a compass and a guide since I've already done all of this myself, guiding you through that process. And then of course, we're going to be live together. So if you have questions, if you want me to coach you through anything, if you want me to, you know, help you kind of prep or audit anything, this is the time to do that. So again, the only way to get access to this live training is by joining the Growth Collective. It is normally 197amonth, no long term commitment. However, during this week only, I am offering a special of 97amonth. So even if you just want to join for the month of January to get this live training, and if you decide that you like the collective and you like all the other stuff that we're doing in there and you want to stay cool, if you end up not doing it and you want to go, that's cool too. At least you get the live training and we get to have some fun together on January 14th. So that's going to be happening then. If you want to get information on how to join this and if you're listening on the podcast, we'll also put a link in the show notes. All right, my friends, I hope that you enjoyed today's conversation. I hope that this was helpful. I hope that some of the questions that I posed, if you do decide to join me live, we'll be going through that together. But really, I hope these questions allowed you to start being more reflective and discerning and grateful for the year that we've had. I feel like this is the time of year that we always just kind of want to get done with this year and like hop into the next. But I think the more that we can really root into what we want to take with us and what we want to leave behind really sets us up for so much success. So with that to say, I hope I see you all in the training on January 14th. And with that, my friends, I hope you have a beautiful rest of your week and a beautiful Christmas and a happy New Year, and I will see you very soon. All right, Bye. Bye. As always, thank you so much for joining me today and every week here on the Influencer Podcast. If you're wanting to dive deeper into the topics and discussions that we have here, I would encourage you to head over to juliesolomon.net and sign up for my weekly newsletter. It is in our amazing newsletter community that we are able to really support.

B (38:01)

You on a much larger scale.

A (38:04)

And I love to do a ton of amazing things that I send inside your inbox every single week. So just head over to juliesolomon.net you'll.

B (38:12)

See a little spot there that you.

A (38:13)

Can add your information in and you.

B (38:15)

Will get on the list and start.

A (38:16)

Receiving all of that good stuff.