Julie Solomon (2:25)

And that comes with consistency and over time. But even Daphne, you could have the most perfect messaging in the world. There are still going to be people that show up that are not ready just because they're curious. Like, that's very common. Yes. Can you refine and make tweaks? But I want to kind of take it macro real quick. But what I really see happening, Daphne, is that you are so focused on Trying to get it right and trying to get it perfect that you're missing all of the opportunity that's actually right in front of you.

Daphne (3:00)

What is that?

Julie Solomon (3:01)

If I were you, I would be focused on how do I convert more of these 30 people into buyers. That's it. I wouldn't be focused on more followers. I would be focused on how am I getting my conversion rates higher. And until I nailed that, and only when I nailed that, would I then go and focus about lead gen in top of funnel. Like, they're coming in, they're interested in what it is that you have to say. They're showing up. But how could we get that conversion rate from 5% to 20%, from 20% to 40%, from 40% to 60%. Let's focus on the things that are going well that we could optimize instead of all of these other things that you don't think you have enough of. It's very common. And this is like, even me, like, Daphne, this is one of the resistances in my world that I have to reframe for my ideal clients because it's been so ingrained in them that success equals followers. Our success equals more, more, more, more, more, when they actually have more right in front of them. But they're too busy on here that they don't even see what could be

Julie Solomon (4:08)

in front of them.

Julie Solomon (4:09)

I mean, Daphne, do you know what your conversion rates are? Let's like, let's say they're 10.

Daphne (4:14)

Oh, when. When I get them on a call.

Daphne (4:16)

Yeah.

Daphne (4:17)

So typically my calls come from ads, which means cold traffic, or from my newsletter, which is more warmer. Like, more warmer. So since I increased the cost of my program, it's been maybe 30%. It used to be 40, sometimes even closer to 50, but. Yeah.

Julie Solomon (4:37)

So 30%. What's the. What's your price point?

Daphne (4:41)

3,500.

Julie Solomon (4:43)

Okay, I'm going to just do some math here. Let's see if your conversion rates right now are roughly 30% at 3,500, even if you just bumped up to 5%. I'm going to do calculation here. Even if you just got two more clients a month, like, that would be an additional, what, nine grand a month for you?

Daphne (5:05)

Yep.

Julie Solomon (5:05)

Okay, well, what's.

Daphne (5:07)

Well, seven.

Julie Solomon (5:08)

Okay, so seven. Seven times 12, that would be an additional $84,000 a year. Not saying one more person comes to your webinars. Just like right now, if you're getting three clients, let's say that's three. Three times 3,500, that's 10,500 clients. If you just increased it up one notch to four clients, that would take you from 10, 5 to 14,000. So that would be like an additional 3,500 increase a month or let's see if you got it, you know, up to 45%. So I think the biggest reframe for you and for a lot of you listening is like, how do we improve conversion in revenue efficiency without being worried about more ads, more followers, more content?

Daphne (5:53)

So I have a script, and I practice my script, and I notice that I'm better on calls when I've watched the recording from a previous call before

Julie Solomon (6:02)

that, which is that's the reps that we have to put in. Like, those are the tiny little tweaks of optimization that happen along the way. But that would be my biggest, like, homework for all of you. If you've been focusing on more, let's focus on none of that noise. And how do I actually convert more of the people that are already here? And am I doing absolutely everything humanly possible right now to be converting the people that are already here? And here's another beautiful part about having smaller numbers. If you've got 30 people showing up to a call, do you know how easy it is to reach out to 30 people and be like, hey, I saw that you haven't joined yet. Do you have any questions? Do you want to book a call? How can I help you when you have 30, 000 people? You can't do that when you have 300 people. It's hard to do that without a team. You've got 30 people, Daphne. You should be texting dming on that phone, going through every single person individually, all 30 people, until you have gotten a response back from them. They may not say yes, but you've got the time to do that right now rather than trying to fix all of this stuff that you actually can't control. And that's not where you are today. That's the other thing. And I talked about this at the top of the call. It is so important for all of us to remember that we have to show up today as we are with what we have to work with. And this is just about taking one step forward and letting more be revealed. Taking one bite of the pie instead of trying to eat the entire thing at once.

Daphne (7:37)

Thank you. This is great perspective. Thank you.

Julie Solomon (7:40)

Absolutely. And that's why I just wanted to spend more time here because I know that it relates to everyone here. So thank you, Daphne, for just being so open.

Julie Solomon (7:48)

I am so excited to share this especially for those of you who tune into the podcast every week and are ready to actually start putting a lot of this work that you're doing into really intentional action. We just opened up something really special inside the Growth Collective, which is my messaging membership. And right now you can join and try it out for just $1 your first week when you use the link in the show Notes. Now this is a special link just for my podcast listeners and inside the collective you'll get access to the exact frameworks my high level clients use to create magnetic content that converts. So I am talking about power and pleasure content, mirror messaging, magnetic conversion method and so much more, all built into an easy step by step path that helps you turn your clarity into consistent sales. And if that wasn't magical enough, all of this has also been updated into a custom GPT prompt to make creating any kind of messaging that you need so much easier and so much faster.

Julie Solomon (8:51)

It is literally as plug and play

Julie Solomon (8:53)

as you can get. Also, every month you get access to a live group coaching call with me where we refine in real time your message together and get you out of your head and back into your heart and your momentum. So if you've been listening and thinking, okay, I know my message could be clear. I just need someone to show me how. I need this to be easy for me. I need something that can meet me where I'm at. This is your sign. Head to the link in the Show Notes and join the Growth collective for just $1 your first week and start that week with Click Clarity Connection. An incredible community and conversions today. I cannot wait to see you inside

Julie Solomon (9:31)

the state of the online world that we're in. Not only are we dealing with AI, but we are also dealing with having to course correct from the COVID era to now. The amount of lack of integrity people that flooded into this space and that just completely like sucked the trust and the life out of so many people. They are so terrified to invest in themselves again because they have been so flipping burned by so many coaches and so many programs and so much excuse my French bullshit that is out there. Because that's what it is. None of you are that like it is our job being the women of integrity, that we are being the women of influence that we to really suit up and show up and show this industry what the F is possible when credible, kind, trustworthy, integral women come to play because we don't mess around. And that is the standard that is being required of this industry. So now more than ever, that human connection it is priceless. You cannot put a price tag on picking up the phone, are dropping a voice note to another woman, being like, hey, sister, I see you. I know you. I am you. I've been there. This sucks. I get it. Here's a different path. How can I help you make an informed decision? That's our only job. It's not about somebody even saying yes to you. It's giving that person the dignity to make an informed decision. And it's just going to make this industry so much better, so much lighter and so much stronger if we come from that place. So for all of you, like, don't take that lightly. Think about 30 women sitting in a room. I was in a room at a retreat with 14 women. Unbelievable. Life changing, life giving, transformative. 14 women in a room. Now think 30. Wow. Right? So we have to stop downplaying where we're at and what we have to offer and what we have to bring to the table and start using it as our superpower.

Daphne (11:49)

Okay.

Julie Solomon (11:50)

Michelle, I know that you had a question earlier when you were just saying

Michelle (11:53)

you've got the time to follow up with people, and I am. That's the kind of time I'm putting in. Other thing I would say about webinars is I just went with my assistant, we just went over, she had run the transcript through Claude, got some suggestions from Claude. She filtered those for the Claude factor and then brought me back, like, here's what you need to do differently this for the next iteration. That will make it tighter and more effective. So great. So I'm improving every webinar. Wonderful. And that, that being personal there with those people that I'm, you know, eyeballs I'm paying for. I don't also feel like I have time to make organic content. And so can I just do that? What would you have me do with power content and pleasure content? You know, if I only have so much bandwidth to make content, any kind of videos. I sat down last week and made like 12 face to camera videos. But they're straight call to action to the webinar. I know having more content would be great, but if I don't feel like I have bandwidth, should I buckle down and make the time for it or, you know, what would you say overall?

Julie Solomon (12:52)

Yeah, that's a great question. And I think that this is a question that we each have to individually ask ourselves based on what is the true goal here? Like, what I would ask myself, Michelle, in that situation is, is it true that this content is what is bringing in the leads in order for everything else to work. And if that is the case, then that means that this content must be a priority and I either need to create it or I need to bring someone on and hire to create it so that it gets done. Because this is an important part of getting these leads in. You could also flip it on the other side if you're spending your time following up and doing outreach and doing more of the sales. I would ask myself, is my time better suited more top of funnel and creating that content? And if that's the case, then I need to bring someone on for the bottom of funnel to help me outreach, check in with people and potentially close the sales. And each person, when it's time to do that, like, the business will show you, you know, like, you'll start, like the money will be coming in, but you'll start to feel this cap of like, oh, I'm now at a ceiling and I'm not going to be able to get to that next phase unless I have some kind of person, process or system come in to support what is needed. And so that's why you have to kind of get honest with yourself with that. And if both things are priorities, then it might be time to bring someone on to help you because you've maxed out your time bandwidth.

Michelle (14:26)

Okay, can I ask specifically about content? Like, content has not been the source of my leads to date, but I believe in it. I watch people in my space blow up and I believe that my ideas are powerful enough, you know, that what I do with people, bottom line, what I do in the work is powerful enough. And, and my take on things is powerful enough. But in terms of hiring out content creation, I have not been successful in that to date. Like to, to like teach somebody else how to make it or make it without me, or, you know, using carousels or static images, you know, if it doesn't have me in it. Can it work? Yep. How do you do that?

Julie Solomon (15:06)

Yeah, I think there's a couple of things here. I think first off, we have to remember that content creation has two jobs. One is conversion, but the other one is also awareness. So even if a piece of content isn't helping us, like transactionally convert, it doesn't mean that it's not helping. That compound effect of building awareness and authority and credibility over time, because when someone comes to you, it's like. And again, I was talking about earlier with Instagram, the algorithm is not set up to necessarily help us grow a bunch of followers anymore. It's more about retention. Now, how long Are they staying? So what Instagram really wants to happen is they want someone to find you and then go down a rabbit hole of all of your stuff. We need that content that's going to compound itself to support that rabbit hole of retention. So I agree with you, Michelle. I think that content is important and necessary for that awareness piece. I also think you just answered your own question. Because if you're specifically someone that's like, I think I need to be the one, at least during this time to be creating the content, because it hasn't really worked out, when I've tried to help, to get other people to help me, then that answers your question of, okay, it sounds like you need to have time and space to do the content creation. I'm the same way, Michelle. Over the years, I have tried so many times to get to find someone. It just doesn't work. I create all of my own content. So what did I do? Well, I knew that I needed to hire other kind of support on the back end to help me actually close the ideal clients that we had. And so that's why I have people like Ella on my team that, you know, she's. She's in my dm, she's talking to these women. She's. She. And we talk every single day. You know, she's building relationships, she's checking in on them, she's nurturing them. Like, it's. It's a warm handshake that is manually happening in my dms because I don't have time to do that, even though it is absolutely necessary for that to happen for the kind of offers that we have. Does that make sense?

Michelle (17:16)

Yeah, that's super helpful.

Julie Solomon (17:17)

Yep.

Michelle (17:18)

Thank you.

Julie Solomon (17:18)

Maybe just like Michelle, it's time for you. And you may already have someone. There could be someone in your world, in your community, someone that you trust that knows you, knows your offer, knows the kind of clients that you're calling in, that you could be like, hey, could you help me on this side? Like, really kind of fill the gaps so that we can bring these people into our world? And I'm not bottlenecking the actual sales process.

Michelle (17:44)

Yeah. Yeah. Okay. Look into it. Thank you.

Julie Solomon (17:48)

You're so welcome.

Julie Solomon (17:51)

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Julie Solomon (21:06)

so I am going to go to those of you that are here and open the floor if there's anything else that you all want to ask or share as it relates to what we've been diving into today or not.

Daphne (21:19)

Can I ask something?

Julie Solomon (21:21)

Yeah, absolutely.

Daphne (21:23)

So, okay. Hey, everyone. So I don't come here often, but I've used your strategies and I'm doing really well on Facebook doing that. So the situation is that I'm bringing in leads and I've refined my messaging and I'm getting the people on the calls that are exactly the ones that I want now because the flow is just huge. I mean, when I post a reel, I get hundred thousands of views and then I get hundreds, sometimes even thousands of because I go do the same thing that Michelle does. So I invite them to watch my webinar and I get so many comments and I am afraid to even invite them to DM me because I simply don't have the ability to respond. And I feel like they're. I just checked my CTR for my reels and some of the recent ones are like 40 to 60%. So they do open. But think my nurture emails are not hitting really well. I'm still every week I'm closing people from organic. I also do Facebook ads, but my organic is bringing better leads in and I'm working on getting both better. But how can I be more. Because I have many chat now. Help me. How can I help? How can I be more personalized? Or maybe the problem is with the nurture emails and I'm not getting them, you know, from that first step after watching the webinar, I don't convert them now. My numbers look fairly good. But still wondering what should I focus on?

Julie Solomon (23:06)

Yeah, so there's kind of like a couple of options. So I definitely think that it's not a matter of if, it's just kind of a matter of when. And so this is not something that I even did the first five or six years of my business. Like, me being at a place to have like a dedicated team member in my DMs and helping me nurture because I needed to build to that place. Right. So you might be at that place now. Like, only you can answer that. Whereas, like, if you are, and this is for all of you, you've got to answer this question honestly. If you are leaving money on the table because you literally don't have helping hands, that is a clear sign that it may be time to hire somebody. Like, if you know that there's literally money just sitting in your DMs, but you can't capture that money because you don't have the bandwidth to physically be there talking to them. That's a clear sign for some of you, that's just not true. And that's okay too. But that's the question you got to answer first. Then the next question. When you were talking about, like, the nurture emails are really like the emails to get someone to show up for a training. They are so, so, so important, but they are also so nuanced. And you kind of have to, like, test and test and test and test until you find the sweet spot. The amount of reminders and the amount of channels that you use for reminders is so important. So, like, in 2026, it's not enough just to send emails. You also have to text. So, like, is there a text software built out? All right, and. And not to, like, be texting them every day, but I know with our trainings, like, about 24 hours leading up to the live training, we start texting people, hey, reminding you event tomorrow. Da da da da. All the way up until we're getting started right now. Click this link to join. We do the same thing with emails because most of us, it's just like, out of sight, out of mind. And I know I'm that way. If it is not super easy for me to click a button, it is not happening. Like, and it needs to be in my calendar. If it's not in my calendar, it doesn't exist. So are you using ad event or some kind of software that automatically adds it to people's calendars? If I'm not getting, like, a. A good amount of reminders, 24 hours leading up to it, I'm probably gonna forget. If it's not in my calendar, I'm definitely forgetting. Getting and a text message. Oh, well, then now you've got me. So I think it's also just about playing around with those different avenues and opportunities of how you're getting someone to show up and not being afraid to. Like, it's not about spamming people. Like, you have to be intentional. But really like, that those that like, 36 to 24 hours before something live is crucial. And then if it's longer than a day, like, if you're doing a challenge or an event or something like that, reminders for the next days are super, super important. So that's just something to also think about.

Daphne (26:02)

Okay. Yeah, sounds. Sounds good. I know we're close to being done. Anyway. Thank you so much.

Julie Solomon (26:07)

You're so welcome. Hopefully that was helpful. And you, you Found some kind of gleams there.

Daphne (26:12)

I did. Thank you.

Julie Solomon (26:13)

Yeah. Because reminders are super, super important. Any other questions?

Daphne (26:18)

So I wonder, what software do you use exactly to add your event to their calendar? Because I am on my calendar and it works really well.

Julie Solomon (26:29)

Yeah, it's called Ad Event. A D D E V E N T. Thank you. I mean, Tracy's, like, she started using Advent and Project Broadcast, and her show rates went up to over 40%. That's great. That's kind of what I was saying earlier. We're so focused on, like, I need more followers. Maybe you just need an ad event. You know, maybe you just need to have the reminder in someone's calendar. Sometimes it's, how can we optimize what's in front of us instead of, like, always looking for more? So that's, like, the overarching theme of today's conversation. All right, ladies, you guys are incredible, amazing powerhouses. You, like, give me so much life. I love, love, love, love, love, love, love these calls. They're always just dynamic and full of just so much goodness. So thank you for being here, for choosing yourself today, and I will see you next month, same time, same in place, and we'll keep rocking and rolling. All right, everybody, thank you. Bye.

Julie Solomon (27:27)

If today's episode served you, don't forget to hit subscribe, leave a review, and share it with a woman you know is ready for more. You can now watch every episode, every week on Spotify and YouTube and continue to listen on the platform of your choice. And if you want behind the scenes updates on business, messaging, leadership, special promos, the first access to what's happening in my business, in my world, I would encourage you to join my weekly email circle at juliesolomon. Net newsletter. That is where all of this goes down. That is not normally shared publicly. This is where your next era begins, and I'm so glad that you're here.