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Don't create offers for people that you don't want to work with. Don't create offers for people who aren't your ideal clients. Create offers only for your ideal client in a way that allows them to grow with you based on what your genius is.
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Welcome to the Influencer Podcast. I'm your host, Julie Solomon. If you found yourself here, it means you are ready to unleash the powerful visionary that lives inside you, turning you into an authentic leader who creates influence, impact, and change. Let's get started.
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Hello, friends. Welcome back to another episode of the Influencer Podcast. This episode is picking up kind of where we left off a couple of weeks ago. It was episode 419, where I shared that I no longer create freebies and instead the other things that I am doing very intentionally that I've been working on for over a year and a half now to call in and only be able to work, support and serve my most ideal clients. And the idea of sharing this on the podcast actually came from two Mastermind sessions that I recently was invited to speak at. So two of my really dear friends who I know and love in this industry, one is Terri Cole, the other is Amy Porterfield, had invited me to come and speak to their incredible Mastermind members. And as I left both of those, they happened probably within a month of each other. There were very distinct things that I shared during these Mastermind sessions with these incredible women that they were left really just kind of jaw dropped and transformed. And it really shook them up in a lot of good ways. And there were some common threads of things that I shared with Terry's amazing community and with Amy's that kept coming up. And so I knew that if it was really hitting with these women, that it would probably hit with my incredible podcast community as well. And so I shared the first bit of what that was a couple of weeks ago in the last solo episode that I did, episode 419, where I walk you through kind of the reason why there has been such a such a shift in this industry over the last couple of years, and then how that is playing into my own personal work and how I'm showing up. And most importantly, some of the things that you should really start looking into if you are also feeling that calling and that shift just to really root in and only call in, serve and support the women that you are meant to work with the most. And I also shared in that last solo episode that the transformation, or the journey, if you will, of getting to this place has also set me on a path to want to support my ideal client in 2025 on being able to really transform and do this in her business as well. And so I mentioned the new coaching program I'm going to be having in 2025 called luminary that is going to just that. But there was more to the story that I didn't get to in the last conversation that I want to get into today. And that is really rooting in to the avatar and what I call the phases. And so one thing that I had talked about during the Mastermind is that I believe that we have been kind of sold lies, if you will, in how we approach our offer positioning and how we approach our clients. And so I was walking through the way that I used to do that and now how I do it and how that has been so transformative in just my ability to show up and serve my ideal clients in a really high level way. And I want to be able to share that with you all today. And so that's what we're going to be rooting into. And so with that, let's get started. Okay, so the an idea that seemed to be a huge light bulb moment for everyone at this Mastermind was first that I don't create freebies anymore, which I shared in the last episode. But really I also talked about how the online space often pushes this idea that we need a range of offers for different types of people at different stages, right? So like we create low ticket offers for people that are in that low ticket beginners space and then we create mid ticket offers for people that are there and then we create high ticket offers. But what I've discovered over the years of being in this industry for the last 10 years, but really how I've been applying it to my own business in the last year and a half and what I shared in these Mastermind rooms is that I believe that is actually setting us up for a big bowl of heartache and stress and headache and in some cases failures. Because if we approach creating offers that way and if we approach our clients that way, what ends up happening is that we end up creating a bunch of offers for a bunch of different types of people in a bunch of different phases of their business journey. And it can get very wonky and very cluttered very, very fast. So what I shared in that room and what I've discovered is that my ideal client never changes. Meaning whether I am creating a $49 training or whether I'm creating a $50,000 VIP, you know, one on one client experience, those two offers are made for the exact same client. So I am not creating low ticket offers for low ticket people. I'm not creating high ticket offers for high ticket people and everything in between. I am creating offers for my ideal client only based on the distinct phase that she may be in. Because I know that my ideal client is going to be evolving through distinct phases. And when I did this own work in my business, I found that there were three distinct phases I'm going to be sharing with you today. But at her core, she remains the same person. So I'm not creating beginner stuff for a beginning phase and middle stuff for a middle phase and high ticket stuff for a high ticket phase. She's. She's the same phase in her business, but what she needs may be different. And so the easiest way to kind of share this with you is to actually introduce you to my ideal client. So my ideal client's name is Ava. She, when she comes to me, she is around between 30 to 40 years old. She is running an online coaching business and she has already built up a revenue of six figures. She's making anywhere between, you know, 100 to $250,000 a year. But she's struggling to break into that multi six to seven figure level that she dreams of. She's also most likely juggling motherhood. She's got multiple kids. She's having to balance all of that. And if I'm being really honest with my ideal client, she's put in the work like she's not. She's not beginner. She's gained a small but mighty Instagram following. She's gotten results for clients. She has a strong if you are.
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Still listening to this podcast episode, it's probably because your social content isn't hitting the sales goals that you know that you're capable of achieving. It just doesn't feel easy. You're likely frustrated because while sales are happening for you, they aren't growing at the level you know they could be. You see others in your niche skyrocketing and you're wondering why your sales aren't reflecting the brilliance that you bring to the table. And let's just be honest, not from a place of comparison, but from a place of clarity. You know you have more expertise than most people in your space. You know the transformation you provide is second to none. So why aren't more people buying your offers after consuming your content? Nine times out of ten, the problem isn't your pricing or your offer. It's a gap in your messaging, the way you communicate with your audience is the difference between ideal clients buying from you every single day or your sales remaining static for months. The truth is, when you learn how to shift and refine your messaging, you'll have clients reaching out to work with you directly from the content you're already creating without needing constant sales calls, posting every day, or chasing after the next viral trend. This is exactly what I cover inside the Brand Accelerator, which you get lifetime access to, helping you turn your content into a magnet for your ideal clients so your sales can finally reflect the expertise and transformation you offer. Let's turn your messaging into a powerful sales and brand visibility tool. Ready to get started? You can join me at juliesolomon.net T.
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B A expertise she is really, really good at what she does. She is really good at what she does, but she's hitting walls. Her messaging feels scattered. Her audience engagement is not actually translating into consistent sales as it should be. Like her level of genius is not being reflective in the sales. And more importantly, the way in which she approaches the online business side of things feels heavy. Her launches feel heavy. She feels like she is, you know, tied to, you know, sales calls in order to make a sale. She's probably doing more one on one than she would care to in order to hit her revenue goals. You know, she's having to constantly show up every single month and launch something in order to make money. Just her process of how she sells and how she markets feels really, really heavy.
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As I always say, a large following does not equal a lot of money. Beyond just having a large audience or thousands of followers, what is most important is the relationships that you build with them. And I know I talk a lot about that on this podcast and there really is no better way to build community around your audience while earning reliable recurring revenue then Memberful. Whether you're a business coach, whether you're a fitness instructor, a family blogger, Memberful is amazing as it lets you offer membership perks and exclusive content to your loyal followers, giving you full control over who has access to things like your blogs, newsletters, online courses, podcasts, private community chats, and so much more. What I love about Memberful is it's so easy to set up and manage your membership program with their platform. There is no tech expertise required. If you are anything like me, I am not tech savvy so I need so much of it done for me and Memberful does that. You can easily create multiple membership tiers and payment options that cater to different audience segments that you may have to really maximize your revenue potential What I also love about it is that it integrates with all of the tools so many of us already use, like WordPR, ConvertKit, Learndash, and so many more. So you can start monetizing your content without changing any of the existing workflows.
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Or softwares that you use.
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You can start growing your audience today into a thriving community and membership business@memberful.com Julie that's M E M B E R F U L.com Julie so if.
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This sounds familiar, then you might be Ava or you maybe know who Ava is now, what sets my business model apart now and really where I'm going in 2025 and what's going to be setting my offers and like, how I approach them. So, for example, the new coaching offer that I'm launching in January called Luminary, what sets that apart from anything that I've ever done is that it has been designed specifically for Ava at each phase of Ava's business evolution. And this is what makes the way that I'm now approaching offers and the way that I'm teaching it to my clients so they can do it as well, different. So let's talk about the phases for a minute because again, I want to be clear. There's not a beginner phase of Ava. Ava is not a beginner. Like, she's already, she's at 150 to 250k a year. Like she's already made six figures in her business. But then there's different phases that she needs to master in order to get to that multi six to seven figures, these phases. And this is important because when you, when you think about your own ideal client's phase, you need to be thinking about it through the lens that I'm about to share. The phases that Ava goes through that I support her with are directly related to what my genius is. Okay, so I'm about to share with you the three phases that I help Ava go through that she can master so she can get what she wants. And, and those phases are directly tied back to what my zone of genius is and to what I help my ideal clients, AKA Ava, at the, at the most, at the best level. So before I even got to this place, I had to first and this is why it's been a journey. And now I'm so excited to help my clients be able to do this in their own business in 2025. But it has been a journey of me having to get so crystal clear and so brutally honest with what am I really, really, really good at and what do I help people get results with the fastest and the easiest because somebody like me, and if you're similar to me, or even if you're similar to Ava, my ideal client, you're probably really solid and good at a lot of things, right? But we don't want to be a master of none and we don't want to be a jack of all trades. The more that you specialize, the more money that you can make. I know that to be true. I've been in this industry for over a decade now. I have too much proof to not believe otherwise. The more special, the more specialized you become, the more of a master that you become at what you do, the more money that you make. So I had to get really clear on, yes, I know a lot of things because I've been doing this for a long time. So, for example, podcasting, brand deals, funnels, automations, building a team, messaging, you, you know, like, I've done so much of.
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It, but when I really got honest.
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With, with myself and when I really looked at my track record and the data and, you know, what am I really, really good at? What do I enjoy doing the most? And what do people. This is the most important question. What do people get the results with the most? Like, when people come to me and they get slam dunk, amazing results, what is that? And it came down to three things. And those three things dictated the phases that I support my ideal client in. Phase one, messaging mastery. I am a master at messaging. I can look at your message and in 2.5 seconds know why you're not making more sales, why you're not calling in your ideal clients, and why your offers aren't flying off the shelves. I can literally do it in my sleep. This comes not from only being, you know, having 10 years of the online industry behind my belt, but this also is because of the fact that I was a publicist in corporate America and agency America for seven years before I even got into the online space. I have a degree in marketing and communications. It is literally my background. It is my expertise. It is what my, you know, my education was based on. It is. It is what I do best. You're probably not going to find anybody else out there that has my length of track record and my experience when it comes to mastering messaging in the online space. So I can own that. I can be confident in owning that. And I also know that most of the time, when my ideal client, when Ava comes to me, the reason why she's not seeing the growth and success that she wants it's not because she doesn't have enough followers. It's not because she doesn't create consistent content. It's because her messaging isn't connecting to her audience. So that's why that is phase one. So I wanted to share that with you because I want you to start thinking about what is that phase one for you when you think about your one ideal premium client. And maybe you won't have three phases, right? But what could that Phase one, maybe you just have one phase, but what is that for you? So for me, it's that my ideal clients come to me when their messaging isn't connecting, despite all of their hard work, right? My ideal client is ready to make their messaging work for them, which brings them into either the brand accelerator, because that's a messaging program, right? So in this phase, Ava is focused on positioning her genius so that she can connect deeply with her ideal clients. She learns the power of clear desire driven messaging and she starts converting her audience into clients without exhausting herself with sales calls, with launches, with one on one clients, with whatever that is for her. And this transformation is about creating that magnetic messaging for her so she can start achieving 20, 30, 40, 50k months without force, without pushing. So that is the reason that phase one exists. That is the goal of phase one. That is the promise of phase one. So and the other thing to be really clear here about these phases is that they're not contingent upon necessarily how much Ava is making right now. I can have million dollar clients come to me that need messaging mastery, right? So the way that you're going to get that typically is through the brand Accelerator in phase one. Or you can hire me for a VIP experience because I also help clients in these month long or three month long VIP experiences. If you're just like, no, I need you one on one super high level, you know, they are high level experiences. They start at $15,000 and go up depending on how much time we work together. But that is the distinction there. And I think that in the past we were also told this lie that like phase ones for this beginner type of client and they're not making a lot of money yet or da da da da da. My phases are not contingent really upon the money that you're making. We have those benchmarks. So we know that we're helping you achieve the benchmarks, but they're not contingent upon that. But most of the time, you know, people are making between 20 to 50k a month. Not all the time, but most of the time. And then they're trying to get to that next level. Now, the other thing, and I think this is very, very important, there are people, lots of people that come into phase 12 with me that haven't hit 20k months. You know, they're at 5k months, they're at 10k months. But here's the distinction. They are still Ava, because that is where they're going. So they come to me and they're like, julie, I haven't hit 20k months yet. That's where I want to get. But I know that your messaging mastery is going to help me get to the 20k months far faster than anything else that I could do. So even though I'm not there yet, that is where I'm going. So I see myself as Ava. I see myself as that person getting there. So I'm going to join your course to help me get there faster. So there's always going to be nuances and that's something that you want to remember and take with you. And that's why it's important for me to share that. But the phase here is not about a newbie or a non newbie or hitting some kind of revenue benchmark. It is the phase of which my avatar needs to master in order to get to the next phase, which is messaging. So that's phase one. Then that brings us into phase two, which is once Ava masters her messaging, her next challenge is scaling. She's ready to expand her visibility, she's ready to secure bigger opportunities. She's ready to really attract a steady stream of higher level clients. So in this phase, we really start to build upon the messaging foundation that Ava has. And then in this phase, we amplify her authority by helping her get featured on podcasts, by helping her automate her funnels and setting systems up, by making sure that she has the team that she needs to support her in structuring her business for growth, by making sure that her offers actually speak to her. Because like I said on the last podcast episode, episode 419, we don't create offers for people that we don't want to work with. So in phase two, when I start working with Ava, and if I notice, I'm like, hey, Ava, you've got a bunch of freebies that are calling in people that are not your ideal clients. We need to reposition those. So we're not doing that anymore, that's where this phase happens.
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My friends, I have to let you know about a new approach to strategy that I have been doing over this last year. That has helped so many of my clients this year. It is an approach that involves taking a deep dive into your business, examining every part of it from messaging and offer flow to sales strategies, reviewing your messaging, analyzing your offer suite, refining your sales strategies. We dive into all things like social content, email copy and everything in between. And we really talk about what your offer looks like today and how are we making sure that your offer or your offers and the messaging that you use to sell those offers are talking to each other. And then I dive deep into identifying ways to really amplify your efforts to ensure that not only your public facing messaging and marketing, but also all of the invisible behind the scenes strategies that you need in order to scale actually work together. So if this sounds like something that you need help with, it is going to be perfect for you if you are an online educator, an online coach, or an online creator who is looking to take your current business model and.
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Scale it to new heights.
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So I am saying for people that that may be making, let's say anywhere around 5 to 10 to 15k a month right now and they're wanting to hit those big numbers, the 20k, the 30k, the 50k, the 100k months. But they're sitting here thinking how do I make this happen? How do I keep seeing other people on the Internet do this?
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But I can't do this.
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And it really does come down to those three key things that I mentioned earlier. Your messaging, your offer suite and refining those sales strategies. And that is what is happening in my world. And so if you are interested in learning more about that, I would love for you to go to juliesolomon.net interest there's going to be a quick form there that you can fill out and from there we will see what you've got going on and see what is the best fit for you. I want to make sure to meet you where you are instead of just throwing some kind of random program at you that may not benefit you.
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So that's what the form is for. It's really quick to fill out.
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Again, that's Julie Solomon.net interest if you are looking to scale your offers this year.
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So instead of a messy business with a massively scattered focus and calling in all kinds of different people that she doesn't want to work with and this phase, phase two, she starts to get not just the clarity and support but the systems that are needed behind her in order to scale. So this is systems focus. It's offer flow focused, it's offer positioning focused, it's sales strategy focused. And then at this scale, that's when she's going to start to be able to consistently hit anywhere from 35k to a hundred k months as she builds a brand that really resonates on a larger scale. So what was interesting about this phase two, when I got so clear on Ava and like what she needed in this phase and more importantly, what could I help her with in this phase, right? Because it's about what is my zone of genius. So this is about again, making sure that she has the right funnels and automations in place. Making sure that everything from her top of funnel to the bottom of funnel is set up to only call in her ideal client. Making sure that she has the processes, the people and the automations in place to actually support what it is that she's growing. Because another thing that I've noticed about Ava in this phase is that she's trying to scale to like 50 and 100k months, but she has like a part time VA and I'm like, that ain't gonna happen, girl. Like if you're making 250, $300,000 a year and you're only spending 10%, like your profit margin is, you know, 90%, which is amazing. But you've got a lot of equity here to put back into the business to help you scale. And that's what we've got to like reframe and shift here. So this phase is really the most hands on phase. This is also the phase that I bring my team in to support clients at a higher level way. Because that is just again, that is the level of what is needed to provide an extraordinary experience for Ava. Like I need my team to help me, I need their genius coming in here. I've got my genius, but this is really the phase that is so important. And the other thing about this phase is that it takes longer, right? Like it takes time to build visibility, to secure bigger opportunities to create the systems and automations that are needed to give you the foundation to scale. And so I also knew when I was looking at this phase two, I was like, I need to restructure my own offers to make sure that Ava actually has an offer in our business model that supports her at the level that she needs to be supported and with the timeframe. And so this is where my program luminary that's going to be launching in January of 2025, this is where that was birthed from. What's getting so clear on this phase two and what, what my ideal client, what Ava really needed during this phase make that happen. And so, and why this matters is because I knew that for phase two, I couldn't just do another like self study program. So I needed to create something that really met Ava where she was and allowed Ava to evolve without needing different things at different stages. I knew that Ava was going to need me. I knew that Ava was going to need my team. I knew that Ava was going to need one on one support. I knew that Ava was also going to need curriculum. Like she, she's going to need to study things and learn how to do things. But she doesn't just need to be. This isn't like a self study environment. So I knew that I needed to do both because my genius lies in this phase two in helping Ava scale sales with strategic messaging, build authority and create the systems for the long term growth. And that had to be uniquely done in this phase too. So that's when I had to go back to my team and I was like, okay guys, these are the holes in our own offer positioning right now that we need to fill in order to make sure that we give Ava the most extraordinary client experience possible. And remembering too that like there could be an Ava that comes in at phase two that still hasn't mastered her messaging. So we may need to support her with phase one and phase two during this time. Which is why we needed to set up a program that wasn't just a month, that wasn't just six weeks, but really gave us the time that was needed to support her. And that's where Luminary came in. That's why Luminary is launching in January. And I'm giving those who want to join me for it two options. A 12 month commitment and a six month commitment. And really why that's so important is just because building all of this out sustainably, it takes time. And I know that my ideal client knows that she knows that it takes time. She's here for the long run, right? So like a 6 month or 12 month commitment is not going to scare her away because she's here to grow. This is her business, this is her life. She's here for the long haul. And so I needed to make sure that I could really meet her there. Okay, so that is phase two. So I want you again to be thinking about how this applies to your business. You may not have three phases, you may have five, you may have one. But you want to be thinking through it based on some of the key indicators that I'm sharing with you today. Okay? Then we go into phase three. Now this is the final phase that I have for Ava based on my unique genius and what I help her with. So to recap, we talked about phase one, which is messaging mastery, then phase two, which is scaling with visibility and sustainability. And we help her do that Inside Luminary Phase 1, we help her do that with the brand accelerator. And then phase three is really when Ava steps into legacy and leadership. This is the phase where she is focused on, you know, that, that next step of lasting impact. By this point, Ava has made high, high 6 to multi 7 figures in her business. And this is about the legacy piece. This is about balancing her business growth with most likely her role as a mom, her role as a community leader. She's setting boundaries, she's leading a small but mighty team confidently. She's also honestly, at this phase, Ava's preparing for big things book deals, speaking on stages, hosting her own retreats, doing really kind of big things brand deals, you know, really kind of big level personal brand opportunities that again, given my background and given my genius, I can help Ava with all of that. I've, I've written a bestselling book. I've generated over a million dollars in brand deals and partnerships. I've spoken on some of the biggest stages in the country. Like this is that next level leadership personal branding piece that I get to help Ava with. But Ava can't get here sustainably if she hasn't really mastered phase one and phase two yet. And so that is the key that I think a lot of people try to just jump to this phase three when they haven't mastered phase one and phase two. And so this is why even if somebody comes to me, they don't have to do phase one and phase two with me. I actually have a lot of high level clients that come to me and they've already actually done phase two and phase three. I have, I have premium clients that have multiple best selling books and they speak on stages all the time, but they're like, hey Julie, I need some messaging refinement, so like I need to hire you for a VIP day to get that. Or they come to me and they're like, I've got the messaging, I've got the systems, but now I'm ready to get a book deal, I'm ready to speak on a stage, I'm ready to get those big brand deals and, and I want to look attractive and lucrative to brands and how do I do that? Right? And so that's that phase free. That phase three Phase when she comes to me. And typically at this level, we're either doing this through a mastermind or we're doing this with my VIP one on one support. So in 2025, I. I'm not going to have a high level mastermind. I made that decision earlier this year. I was thinking about doing it, but then when I really saw the need for phase two and how many people needed phase two and just how many AVAs were in phase two, I was like, that's really where a lot of my time and energy needs to go. So phase three, at least for 2025, is not going to be in a mastermind format. It's just going to be offered in that VIP session setting. So that's going to be high level one on one support with me over a period of time. But again, I had to know my ideal client deeply and I had to get radically honest with myself about what? Because I don't want to create offers for people that I don't want to work with and I don't want to create offers for if it's not really going to serve Ava. So I had to get really honest with myself as to how can I position these offers in a way that are actually going to get Ava the results that she wants, the fastest and the easiest, and is what is really going to make the best client experience possible. Because that's the name of the game, my friends. Now, like, gone are the days where we can just throw up these courses and only 10% of the people you know, actually complete them. And, you know, we only get, you know, a tenth of the testimonials and results that we should be getting, because people aren't completing things like that is not exceptional experience when it comes to supporting your most premium clients at a high level. I didn't want to settle for that anymore. I am really pushing myself to create an extraordinary client experience from beginning to end. And so much of that deals with the phases of which you can support someone and the offers and how they're positioned. So when I got radically honest with myself, that wasn't a mastermind for 2025, at least for the first half. Like I might launch one in the second half, I might do a retreat. That sounds kind of fun, fun and exciting. But at least for now, I knew that where people at this phase were getting the biggest transformation the fastest were in my VIP experiences. That's what they're coming in. I'm able to support them in a really high level. I get to do some really amazing things either in like one to three to six month increments. And it feels good and it doesn't feel heavy and it feels in flow. And I, you know, I see the results, they see the results. So that's what that phase three looks like. So again, the reason why I wanted to get so detailed with you all in this is because I want you to start really thinking about that. Like the takeaway from today is don't create offers for everyone. Don't create offers for people that you don't want to work with. Don't create offers for people who aren't your ideal clients. Create offers only for your ideal client in a way that allows them to grow with you based on what your genius is. And that could be just one phase, that could be five phases. But if you are being called to any of those phases, phase one, messaging mastery. If that's where you're at, you need to get into the brand accelerator. That's where we're going to be able to help you. Phase two, which is about that sustainability piece, that's where Luminary is coming in. If you want to learn more about Luminary, I haven't gone public with it yet, I just shared it here on the podcast. But there's actually a document that you can click in the show notes that is going to give you all the information that you need. There is a spot because again, we don't get started until January. But if you know that Luminary is going to be the support that you need for 2025, you can go ahead and save your spot. There's a 12 month, a 12 month option and a 6 month option. We don't do anything shorter than that because it takes time to help you build that sustainability. But you do have 12 and six options. But that's really the best phase for you if you're ready to master the messaging, scale your visibility or really start to step into that next step of legacy. If you're good on those two phases, but you're ready to build more of that personal brand and visibility piece and you want higher level support when it comes to brand partnerships and media opportunities and potential book deals and speaking opportunities, then phase three, you know, a VIP experience would probably be the best fit for you. So more than anything though, I want you to really be thinking about your Ava. And if you're really being honest with yourself, is your Ava ready to move past the freebies, to move past the old paradigm and old way of setting up offers? And does she really want to build something impactful that I know that you can help her with. I think that the answer is yes. And if it is, I invite you to really root into doing this kind of deep dive. I know today was a lot and I really went through it super detailed with you. I did not do this overnight. This has been an 18 month process of getting here. But I wanted to show you now that I'm on the other side of it, what has been revealed from that. It was a lot of work, but it was so necessary and so important and I'm so excited that I've done it. We've already been able to reap the benefits in 2024 of some of these changes, and I know that so much more is to come in 2025. If you need support with something like this, if you're like, okay, Julie, I see it. I'm like blown away with like, how I need to rethink my ideal client and how I'm creating offers for them and the phases in which I support their journey. But I don't want to do it alone. I invite you to come into Luminary because that's where we're going to be doing this work. You can click the link in the show show notes to learn more. Everything's there, so I don't have to give you a big sales pitch here. It's. You're. You're an adult, you can read all that. But I want to just make sure that your growth journey, whether you decide to do it with me, you know, in a VIP day or in Luminary, or if you just want to listen to this podcast, I just want to make sure that your growth journey is just as focused and intentional as the brand that you're building. You deserve that much. You deserve to give yourself the gift of that. And that is what I hope that today's conversation can unlock for you. It unlocked so many aha moments for the women in those mastermind groups that I had the privilege of speaking at. And I hope that this was helpful for you. If you have any other questions at all about how I map this out, anything else that came up, feel free just to DM me. I'm happy to do more Q&As. I love Q and A style podcast episodes, so I'm happy to do more if more questions arose from today's episode and to really be able to support you in making sure that you can see this in your own journey and in your own business. Because it's not just about what I've been able to unlock. But as a coach, it's about then going and teaching my ideal client how to do this in their own business as well. And so I'm excited for what's to come in my business in luminary to be able to do this in my VIP sessions, if that's your thing. But more importantly, if there's anything that I can help you with along the way, I'm happy to answer more questions in future podcast episodes. All right, my friends, I will see you next week, same time, same place.
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As always, thank you so much for joining me today and every week here on the Influencer Podcast. If you're one to dive deeper into the topics and discussions that we have here, I would encourage you to head over to juliesolomon.net and sign up for my weekly newsletter. It is in our amazing newsletter community.
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That we are able to really support you on a much larger scale.
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And I love to do a ton of amazing things that I send inside your inbox every single week. So just head over to juliesolomon.net you'll.
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See a little spot there that you.
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Podcast Summary: The Influencer Podcast – Episode: One Client, Multiple Phases: How Focusing on Your Ideal Client "Phase" Can Transform Your Brand
Introduction
In this insightful episode of The Influencer Podcast, hosted by Julie Solomon, listeners are guided through a transformative approach to defining and serving their ideal clients. Released on November 13, 2024, this episode delves deep into the concept of client phases and how tailoring offers to each phase can significantly elevate a brand’s messaging, visibility, and revenue.
Recap of Previous Episode
Julie begins by referencing Episode 419, where she shared a pivotal shift in her business strategy: the elimination of free offerings in favor of crafting targeted offers for her ideal clients. She explains that this shift was inspired by her experiences speaking at two exclusive Mastermind sessions hosted by industry leaders Terri Cole and Amy Porterfield. These sessions revealed consistent themes that resonated deeply with the attendees, prompting Julie to expand on these ideas in this episode.
"Don't create offers for people who aren't your ideal clients. Create offers only for your ideal client in a way that allows them to grow with you based on what your genius is."
— Julie Solomon [00:00]
Insights from Mastermind Sessions
Julie shares how her discussions with mastermind groups unveiled the limitations of traditional offer structures, which often cater to various client segments based on revenue or business maturity. She highlights that this approach can lead to a cluttered and ineffective offer suite, both for the provider and the client.
"What ends up happening is that we end up creating a bunch of offers for a bunch of different types of people in a bunch of different phases of their business journey."
— Julie Solomon [02:30]
Defining the Ideal Client – Introducing Ava
To illustrate her approach, Julie introduces her archetypal ideal client, Ava. Ava is a successful online coach making between $150,000 to $250,000 annually. Despite her achievements, Ava struggles to scale her business to multi-six or seven figures. She juggles motherhood with her professional responsibilities and has a modest but engaged Instagram following. Ava’s primary challenges include scattered messaging, inconsistent sales, and heavy reliance on sales calls and one-on-one interactions.
"Ava is running an online coaching business and she has already built up a revenue of six figures. She's struggling to break into that multi six to seven figure level that she dreams of."
— Julie Solomon [06:00]
The Three Phases of Client Evolution
Julie outlines a three-phase framework tailored to Ava’s business growth, emphasizing that each phase addresses specific needs while maintaining Ava as the consistent ideal client.
Objective: Refine and strengthen messaging to connect deeply with the ideal audience.
Julie emphasizes that effective messaging is the cornerstone of any successful business. She explains how her expertise allows her to diagnose and rectify messaging issues swiftly, transforming scattered communications into clear, desire-driven messages that attract high-paying clients effortlessly.
"I can look at your message and in 2.5 seconds know why you're not making more sales, why you're not calling in your ideal clients, and why your offers aren't flying off the shelves."
— Julie Solomon [12:00]
Program Offering: Brand Accelerator – A program focused on honing messaging to achieve consistent revenue growth without the need for constant sales calls or exhausting content creation.
Objective: Expand brand visibility and implement sustainable systems to support growth.
Once Ava masters her messaging, the next step is scaling her business. Julie discusses the importance of building authority, securing larger opportunities, and automating processes. This phase involves enhancing visibility through podcast features, streamlining funnels, and establishing robust support systems.
"Phase two is really about scaling with visibility and sustainability. It's the phase where Ava starts to scale her business without the heavy lifting of constant launches and one-on-one sales."
— Julie Solomon [18:00]
Program Offering: Luminary – Launching in January 2025, Luminary is a comprehensive coaching program designed to support Ava through scaling her business with strategic messaging, authority building, and sustainable systems. It offers both 6-month and 12-month commitment options to ensure long-term growth and support.
Objective: Establish lasting impact and leadership within the industry.
In the final phase, Ava transitions into a legacy leader, focusing on long-term impact and personal brand expansion. Julie highlights activities such as writing bestselling books, speaking engagements, hosting retreats, and securing high-level brand partnerships. This phase is about balancing business growth with personal life and community leadership.
"Phase three is where Ava steps into legacy and leadership, focusing on lasting impact, book deals, speaking on stages, and hosting her own retreats."
— Julie Solomon [30:00]
Program Offering: VIP Experiences – High-level, personalized support through VIP days and one-on-one coaching sessions, tailored to clients who have already advanced through the initial phases and are ready to cement their legacy.
Introducing Luminary Program
Julie provides an in-depth look at her upcoming Luminary program, explaining how it integrates the first two phases to provide a seamless growth journey for her clients. Luminary is designed to offer structured support, comprehensive curriculum, and hands-on assistance to ensure clients like Ava can scale sustainably.
"Luminary is designed specifically for Ava at each phase of her business evolution, providing the clarity, support, and systems needed to scale her business effectively."
— Julie Solomon [24:00]
Key Takeaways and Conclusion
Julie concludes by reinforcing the importance of creating offers tailored exclusively to ideal clients and their specific phases of growth. She urges listeners to reevaluate their offer structures, focusing on depth and specialization rather than breadth and generalization. By aligning offers with the client’s journey, businesses can achieve greater impact, satisfaction, and financial success.
"The takeaway from today is don't create offers for everyone. Create offers only for your ideal client in a way that allows them to grow with you based on what your genius is."
— Julie Solomon [37:00]
Julie invites listeners to join the Luminary program, emphasizing the benefits of a focused and intentional growth strategy. She also encourages engagement through Q&A sessions and future podcast episodes to continue supporting her audience’s journey.
Final Thoughts
This episode serves as a comprehensive guide for coaches, service providers, and online educators seeking to refine their client targeting and offer structuring strategies. Julie Solomon’s phased approach provides a clear roadmap for sustainable business growth, emphasizing the importance of specialized messaging and strategic scaling.
For more information on Julie’s programs and to stay updated with future episodes, visit juliesolomon.net.
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