Podcast Summary: The Influencer Podcast – Episode: One Client, Multiple Phases: How Focusing on Your Ideal Client "Phase" Can Transform Your Brand

Introduction

In this insightful episode of The Influencer Podcast, hosted by Julie Solomon, listeners are guided through a transformative approach to defining and serving their ideal clients. Released on November 13, 2024, this episode delves deep into the concept of client phases and how tailoring offers to each phase can significantly elevate a brand’s messaging, visibility, and revenue.

Recap of Previous Episode

Julie begins by referencing Episode 419, where she shared a pivotal shift in her business strategy: the elimination of free offerings in favor of crafting targeted offers for her ideal clients. She explains that this shift was inspired by her experiences speaking at two exclusive Mastermind sessions hosted by industry leaders Terri Cole and Amy Porterfield. These sessions revealed consistent themes that resonated deeply with the attendees, prompting Julie to expand on these ideas in this episode.

"Don't create offers for people who aren't your ideal clients. Create offers only for your ideal client in a way that allows them to grow with you based on what your genius is."
— Julie Solomon [00:00]

Insights from Mastermind Sessions

Julie shares how her discussions with mastermind groups unveiled the limitations of traditional offer structures, which often cater to various client segments based on revenue or business maturity. She highlights that this approach can lead to a cluttered and ineffective offer suite, both for the provider and the client.

"What ends up happening is that we end up creating a bunch of offers for a bunch of different types of people in a bunch of different phases of their business journey."
— Julie Solomon [02:30]

Defining the Ideal Client – Introducing Ava

To illustrate her approach, Julie introduces her archetypal ideal client, Ava. Ava is a successful online coach making between $150,000 to $250,000 annually. Despite her achievements, Ava struggles to scale her business to multi-six or seven figures. She juggles motherhood with her professional responsibilities and has a modest but engaged Instagram following. Ava’s primary challenges include scattered messaging, inconsistent sales, and heavy reliance on sales calls and one-on-one interactions.

"Ava is running an online coaching business and she has already built up a revenue of six figures. She's struggling to break into that multi six to seven figure level that she dreams of."
— Julie Solomon [06:00]

The Three Phases of Client Evolution

Julie outlines a three-phase framework tailored to Ava’s business growth, emphasizing that each phase addresses specific needs while maintaining Ava as the consistent ideal client.

Phase 1: Messaging Mastery

Objective: Refine and strengthen messaging to connect deeply with the ideal audience.

Julie emphasizes that effective messaging is the cornerstone of any successful business. She explains how her expertise allows her to diagnose and rectify messaging issues swiftly, transforming scattered communications into clear, desire-driven messages that attract high-paying clients effortlessly.

"I can look at your message and in 2.5 seconds know why you're not making more sales, why you're not calling in your ideal clients, and why your offers aren't flying off the shelves."
— Julie Solomon [12:00]

Program Offering: Brand Accelerator – A program focused on honing messaging to achieve consistent revenue growth without the need for constant sales calls or exhausting content creation.

Phase 2: Scaling Visibility and Sustainability

Objective: Expand brand visibility and implement sustainable systems to support growth.

Once Ava masters her messaging, the next step is scaling her business. Julie discusses the importance of building authority, securing larger opportunities, and automating processes. This phase involves enhancing visibility through podcast features, streamlining funnels, and establishing robust support systems.

"Phase two is really about scaling with visibility and sustainability. It's the phase where Ava starts to scale her business without the heavy lifting of constant launches and one-on-one sales."
— Julie Solomon [18:00]

Program Offering: Luminary – Launching in January 2025, Luminary is a comprehensive coaching program designed to support Ava through scaling her business with strategic messaging, authority building, and sustainable systems. It offers both 6-month and 12-month commitment options to ensure long-term growth and support.

Phase 3: Legacy and Leadership

Objective: Establish lasting impact and leadership within the industry.

In the final phase, Ava transitions into a legacy leader, focusing on long-term impact and personal brand expansion. Julie highlights activities such as writing bestselling books, speaking engagements, hosting retreats, and securing high-level brand partnerships. This phase is about balancing business growth with personal life and community leadership.

"Phase three is where Ava steps into legacy and leadership, focusing on lasting impact, book deals, speaking on stages, and hosting her own retreats."
— Julie Solomon [30:00]

Program Offering: VIP Experiences – High-level, personalized support through VIP days and one-on-one coaching sessions, tailored to clients who have already advanced through the initial phases and are ready to cement their legacy.

Introducing Luminary Program

Julie provides an in-depth look at her upcoming Luminary program, explaining how it integrates the first two phases to provide a seamless growth journey for her clients. Luminary is designed to offer structured support, comprehensive curriculum, and hands-on assistance to ensure clients like Ava can scale sustainably.

"Luminary is designed specifically for Ava at each phase of her business evolution, providing the clarity, support, and systems needed to scale her business effectively."
— Julie Solomon [24:00]

Key Takeaways and Conclusion

Julie concludes by reinforcing the importance of creating offers tailored exclusively to ideal clients and their specific phases of growth. She urges listeners to reevaluate their offer structures, focusing on depth and specialization rather than breadth and generalization. By aligning offers with the client’s journey, businesses can achieve greater impact, satisfaction, and financial success.

"The takeaway from today is don't create offers for everyone. Create offers only for your ideal client in a way that allows them to grow with you based on what your genius is."
— Julie Solomon [37:00]

Julie invites listeners to join the Luminary program, emphasizing the benefits of a focused and intentional growth strategy. She also encourages engagement through Q&A sessions and future podcast episodes to continue supporting her audience’s journey.

Final Thoughts

This episode serves as a comprehensive guide for coaches, service providers, and online educators seeking to refine their client targeting and offer structuring strategies. Julie Solomon’s phased approach provides a clear roadmap for sustainable business growth, emphasizing the importance of specialized messaging and strategic scaling.

For more information on Julie’s programs and to stay updated with future episodes, visit juliesolomon.net.

Notable Quotes:

• "Don't create offers for people who aren't your ideal clients." — Julie Solomon [00:00]
• "What ends up happening is that we end up creating a bunch of offers for a bunch of different types of people in a bunch of different phases of their business journey." — Julie Solomon [02:30]
• "I can look at your message and in 2.5 seconds know why you're not making more sales." — Julie Solomon [12:00]
• "Phase two is really about scaling with visibility and sustainability." — Julie Solomon [18:00]
• "Luminary is designed specifically for Ava at each phase of her business evolution." — Julie Solomon [24:00]
• "The takeaway from today is don't create offers for everyone." — Julie Solomon [37:00]

Resources Mentioned:

• Luminary Program: Launching January 2025, details available in the show notes.
• Brand Accelerator: Julie Solomon’s messaging mastery program.
• Join Julie: Visit juliesolomon.net for more information and to save your spot in upcoming programs.