Real Coaching Session: The Exact Messaging Shifts That Lead to More Sales

Summary

WOMAN OF INFLUENCE with JULIE SOLOMON
EPISODE SUMMARY
"Real Coaching Session: The Exact Messaging Shifts That Lead to More Sales"
July 15, 2026

---

Episode Overview

In this episode, host Julie Solomon leads a real-time group coaching session focused on helping female entrepreneurs, coaches, and creators sharpen their messaging for greater visibility and effortless sales. The discussion centers on actionable strategies to realign content with one’s authority, create sales-focused messaging, and claim leadership presence without burnout or performative urgency. Multiple community members share their personal challenges and breakthroughs, allowing Julie to demonstrate live how meaningful messaging shifts can translate directly into new, high-quality clients and increased income.

---

Key Discussion Points & Insights

1. The Power of Intentional Content Overhaul (00:49–02:17)

• Courtney shares how she rebranded her business as an email marketing consultant, committed to "90 reels in 90 days," and struggled with balancing client work versus her own brand development.
• Julie’s Response:
  • Commends Courtney’s proactive, data-driven approach.
  • Stresses the necessity of consistency before refinement.
  • Highlights Instagram's evolving algorithm: now, non-followers see content first; SEO in captions increasingly matters.
• Key Insight:
  • "If we’re not showing up and trying content, we don’t have data to go off of." (Julie, 02:03)

2. Moving Content from Consistency to Conversion (02:17–06:43)

• Julie challenges:
  1. Is every piece of content explicitly guiding the audience toward a sale?
  2. Does the ideal client (“ICA”) see themselves instantly reflected in the messaging?
  3. Are nurture (email strategy) and content cohesively driving sales together?
• Action Step: Audit existing content for clear calls-to-action and avatar-specific positioning.

3. Breakthroughs from Small Messaging Shifts (06:43–09:54)

• Courtney reports recent wins:
  • "In the past two days, I’ve had three longtime followers or subscribers reach out and say, 'I’m ready to work with you.'" (06:43)
  • Attributes this shift to tightening her messaging and consistent visibility, especially using “so, but” statements (momentum messaging).
• Julie’s Guidance:
  • Urges specificity when asking leads what triggered their buying decision.
  • "Make them be specific with you as much as possible." (Julie, 08:43)
• Memorable Moment:
  • Courtney could “triple my income immediately” if these three leads convert (09:25).

4. Audit & Elevate: From Visibility to Conversion with Carrie (10:13–16:53)

• Carrie’s Situation:
  • Transitioning a successful in-person Pilates studio to an online membership model, targeting women 45–65.
  • Struggling to convey her unique value and attract the right demographic online.
• Julie’s Feedback:
  • "Ability alone won’t bring in the members. What is ensuring that your audience sees your membership as the only solution?"
  • Urges Carrie to move from "reach and engagement" to "sales-focused messaging": go beyond relatability, root in psychographics and core desires, position membership as the unique answer.
  • Content = car; messaging = gas.

5. Content That Matches the Depth of Your Work (18:10–32:42)

• Michelle’s Challenge:

  • High-level coach for leaders in intimacy and growth; stuck creating content that reflects her authority and attracts ideal clients (currently “a well-kept secret” relying on referrals).
  • Finds online content intimidating and exhausting; excels with deep in-person and workshop experiences.

• Julie’s Breakthrough Strategy:

  • Content creation is not the problem; it’s the need for “strategic shifts” in how Michelle approaches her message and ownership of authority online.
  • Quote: "Your content isn’t extending that same positioning right now…give your content, wherever it is, the full permission to match the depth of your work." (Julie, 29:07)
  • Advocates for "less is more": Choose one or two content forms that reflect your superpower (e.g., podcast + repurposed clips), lean into internal clarity and boundaries rather than chasing every trend.
  • Prompts for clarity: “The conversations on my coaching calls always come back to this one thing…”

• Notable Emotional Moment:

  • Michelle: “I could weep. That makes me want to, like, do a ceremony. I hear: my content – the full permission to match the depth of my work, because that’s it. ... Just really owning that in my content is exactly [what’s needed].” (30:01–30:08)

6. Choosing the Right Platform (34:53–36:32)

• Mary’s Question:
  • Is Instagram the right platform for me? Despite deep effort, it’s not yielding results; should I try LinkedIn or invest elsewhere?
• Julie’s Insight:
  • Platform matters less than showing up fully where you feel most aligned.
  • "What platform do you feel you can truly show up as fully as yourself?" (34:53)
  • Beware of “same problems, different platform” syndrome—refinement and authenticity trump gimmick switching.

---

Notable Quotes

• “Real influence isn’t built in the algorithm. It’s embodied in your identity.” —Julie (00:36)
• “You took visibility seriously and now they’re taking you seriously.” —Julie to Courtney (08:43)
• “The content is the car, the messaging is the gas. You need both.” —Julie (15:25)
• “You have to give your content the full permission to match the depth of your work.” —Julie (29:07)
• “Owning my brilliance in my content is exactly [what’s needed]... It feels like a split personality. When I’m with clients, you feel the real me. On social, I’m hiding.” —Michelle (30:08)
• “You don’t have to be everywhere, but can you be where you need to be for your people to really hear your message?” —Julie (31:55)

---

Key Takeaways & Action Steps

• Consistency breeds data, which breeds refinement. Show up long enough to learn what works—then double down.
• Small messaging shifts can catalyze big sales results. Audit your content for immediate clarity: Does it guide your audience effortlessly to buying?
• Sales-focused messaging trumps chasing reach. Root into what your ideal clients want/fear/lack—make your offering feel essential.
• Align content with your real genius. Choose formats you love; let the depth and specificity of your work guide the visible narrative.
• Refinement beats endless experimentation. The right message will attract and convert the right clients, platform agnostic.
• Streamline based on your strengths. Don’t force a method or platform; do more of what feels natural, whether that’s podcasting, client stories, or long-form writing.

---

Timestamps for Important Segments

• [00:49] Introduction of Courtney’s rebrand and intentional content overhaul
• [02:17] Julie’s strategic feedback on audience clarity and messaging refinement
• [06:43] Courtney’s breakthrough: longtime followers converting due to clearer messaging
• [10:13] Carrie’s pivot from in-person to online — struggle with sales messaging
• [15:25] Content is the car; messaging is the gas
• [18:10] Michelle’s vulnerability: stuck in content creation, brilliance not reflected online
• [29:07] Julie's directive: Full permission to match content to the depth of your work
• [34:53] Open Q&A – Is Instagram the right platform?

---

Final Encouragement

Julie leaves the group with this invitation: “Start to love content creation by making your content work harder for you than you do for it. ... Owning your brilliance is what brings in aligned clients—not just showing up everywhere, but being fully present where it matters most.” (31:55, paraphrased)

---

For entrepreneurs and coaches struggling with diluted messaging and manual scaling, this episode demonstrates—through lived client experiences—the tremendous impact of making strategic, client-centric shifts. It’s a masterclass in turning content from a checkbox into a conversion engine, tailored for women who are ready to lead with clarity, authority, and soul.

Transcript

[Courtney]

Foreign.

[Julie Solomon]

Welcome to Woman of Influence. I'm Julie Solomon, and this is where high level women come to recalibrate their message, realign their leadership, and rise into the next era of impact. If you're ready to align your visibility with your true authority, if you're called to speak, speak to women at the level you now lead. If you're ready for your business to feel as elevated as the woman running it, this is your space. Because real influence isn't built in the algorithm. It's embodied in your identity. Let's get started.

All right, let's dive in.

[Courtney]

Okay. Thank you very much. I'm excited to be here. On my first call, I've been binge watching everything in the portal and trying to absorb all the info. So I had started out this year rebranding everything because I realized I was not really hitting my full potential. So I changed up literally everything. What I offer, what my brand looks like, what it sounds like. And then I've been learning about messaging with you. I have put a lot of work into that because as an email marketing consultant and specialist, I feel like messaging is extremely important for me to be able to do my best. So I feel like this training will help me, but it'll also help me do my job better, which is important to me to give good, quality work for my clients. So that is what I've been working on. I did a challenge of my own of 90 reels in 90 days plus additional content, just so that I could get consistent, get more comfortable. I have not really paid a whole lot of attention to my own business because I do everything for everybody else, which I'm sure lots of you can understand if you've been in the service industry. So with that, I started out kind of just figuring it out on my own. And then as I started learning from you, I've been changing what I'm talking about, how I'm talking about it, and what I'm really trying to grab people's attention with. Beautiful.

[Julie Solomon]

Okay, so I have all kinds of great thoughts. I just first want to say, like, I love how intentional and proactive that you've been with your content overhaul. The fact that you committed to 90 reels in 90 days to really refine your voice, to build that consistency, and most importantly, just to get the data. You know, like, if we're not showing up and trying content, we don't have data to go off of. We don't have any kind of baseline to figure out what's landing, what's not landing, and especially with kind of the I don't want to say changes, it's more about like Instagram has been doing a lot of testing with their algorithm. Like, I don't know if anyone else has noticed this, but I've noticed this that I now have more non followers that see my content before actual followers do. I. I don't think that that's necessarily a bad thing. It's. It's actually putting our content in front of people that don't follow us with the intention that they would most likely like what we are creating. The fact that Instagram now has SEO in place, we can start seeing that and it's like popping up in the comment section. So that means that, you know what, the copy that we're actually putting in the captions and in the content matters so much because people can search that. So it's like we've kind of been in this like, funkiness over the last couple of months with the algorithm, but I actually think it's going to be a great thing. I think they're just trying to compete with TikTok and so I do think TikTok is way more SEO friendly and that's how TikTok works, is that typically a lot of non followers see your posts before actual followers do. So with all of that to say, I, in the midst of all of that, the fact that you've been showing up and doing this, I can already see that you're not just showing up, but you're actually applying what you're learning. And that is exactly why you are going to see momentum faster. So your rebrand was a bold move. I love bold moves. I love that you're stepping into a more elevated, mature positioning that is absolutely vital for growth. So I think that is going to serve you well as you attract just more sophisticated clients, more aligned clients, more higher level clients. All of that good stuff. You've already done some work to niche down, to clarify who that avatar is and to build that strong foundation. So. So I think for you now, Courtney, it's about doubling down on what's working. So you're not just creating more content, but you're creating content that moves people toward the sale effortlessly. So here's where I would challenge you next. First, you have the consistency, so now it's time for refinement. So right now, does each reel, each carousel, each post, each story clearly guide your audience toward working with you? And if not, small shifts in that messaging will make a massive impact for that. The second thing is, it sounds like your ICA description is Very clear, which is great. But is that clarity coming through in the content? So your audience needs to see themselves instantly in your messaging, and that's something that we will continue to refine together inside this container. But that's always something that, even for myself when I'm creating content, that is a question that I am asking myself, like, is this message clear? Is the person that I am trying to get in front of, are they going to see themselves, hear themselves, taste themselves, smell themselves in the first five seconds of reading this piece of content? And that's kind of like our barometer to make sure that we're really hitting the points that we need to be hitting. And then the other thing too is that as you're thinking long term with your nurture and even like your email strategy, this is really where the magic's going to happen. Because when content and nurture actually work together, that's when sales become natural instead of feeling forced on either end. So those are kind of some of the things that I would like challenge you to just get clear on and, and work on. I do think that you're, you're getting to a great place and I don't really know, like, the sales side of what you're doing because that's like a whole other conversation that's separate than content. But it sounds like you're in a perfect position to scale this. So I can't wait to see how your content and conversions evolve from here. And if you're needing support with any kind of sales side, we can talk about that. But those are kind of the three key points that I would focus in on for you and would love to hear any feedback that you have too.

[Courtney]

With that. I appreciate that. I forgot to mention, in the past two days, I've had three longtime followers or subscribers reach out and say, I'm ready to work with you, like years long lurkers. And I was like, okay, we're doing this, right? Apparently, like, they're hearing it now. They've been here forever and they just like, out of nowhere, we're just like, hey, responding to an email, responding to a real, I'm ready to work with you. Let's get this done. Like, okay, this is what we hope for.

[Julie Solomon]

Yes, that is great. And do you know what made them? What, what compelled them? Because if they've been following you for years and they've been lurking like, what was the thing? What was the real. What was the content? What was the messaging that made that happen? Because they, that's what we want to double Down, Right.

[Carrie]

Yeah.

[Courtney]

I'm trying to see those threads a little bit more clearly. And once I have the calls with them, that is one of the questions I'm asking is, what is it that changed your mind? Now, what did I say? What did you read or see? Or is it just that I've been showing up more, that I've been in front of you more that brought you to that decision? But I can't wait to hear what they say because it'll be that moment of, okay, this is what I need to do more of. But it's been amazing this week. I was not expecting multiple people to just come out of the woodwork and say, hey, let's do this. So well.

[Julie Solomon]

I'm so proud of you. That is amazing. And I want to know just from your perspective, what do you think made the shift? Is there something specific or different that you think helped?

[Courtney]

I think literally getting that messaging more clear and just changing how I talk about what I do. I think the so but statement are powerful. And I've put that in pretty much everywhere I can. I may not say exactly so, but. But it's in there. Like, that's how I'm thinking about it. That's how I'm writing it. And I think, honestly, just being more consistent because I was not consistent before, so they're taking me more seriously now because I'm showing up beautiful.

[Julie Solomon]

So, yeah, you. You probably took the visibility accelerator training because that's where that momentum messaging framework is. Yeah. And the Soviet. The Soviet transitions are powerful because they. I mean, it's called momentum messaging for a reason. So I think this is great. And I think even if you want to write that down for yourself so you don't forget, and then when you go to ask them, make them be specific with you as much as possible, because it's. Sometimes it's easy for people to say, like, well, I just connected with you, or you're so authentic. And it's like, well, thank you so much for saying that. But, you know, you reached out after I posted this reel about X, Y and Z. So was there something specific there that tweaked your interest? That way you can really, like, get

[Courtney]

the nut of the.

[Julie Solomon]

Of the feedback. So what is your sales to date this month?

[Courtney]

So far, they have not moved yet. I've had some shifts going on with clients lately, but if these three new people start this month, it would triple my income immediately.

[Julie Solomon]

Okay, so. And then are you having sales calls with them? Is that the.

[Courtney]

Yes. Okay.

[Carrie]

Yeah.

[Courtney]

They're already scheduled okay, great.

[Julie Solomon]

Let us know how it goes. Put it in the community and support you.

[Courtney]

I will.

[Julie Solomon]

Exciting.

[Courtney]

Thank you.

[Julie Solomon]

Okay, Carrie. Carrie's here. Hi. So, Carrie, I got your submission, so thank you for that. I'm starting with the submissions today and then gonna open the floor. So, Carrie, since you're here, do you want to give the group just a little bit of feedback of what you put in the submission and what you're wanting to root into today?

[Carrie]

Yeah. So I have just briefly, I have gone from a platte studio that was always full and full and wait listed, done really well, trying to move it online. I've launched my membership just six weeks ago, and in that, I'm trying to navigate then Instagram and social media, which is not my comfort zone. I do much better in person trying to get my personality across. So I wanted to put some pin posts, but the first one I thought I'd do was about me, and just so people can connect with who I am if I resonate with them and see what I offer. And then I need to do pin posts, of course, about more about what I offer on my membership. Yeah. Is that enough?

[Julie Solomon]

Yeah, I think. I think that's the gist of it. Okay, so we're really. It's really about identifying the gaps with the membership side. So I first want to say I love that you're working on refining the messaging and visibility piece. And I can already see how being inside this container has helped at least start to build more clarity with your content, to start getting clear on how you're showing up. So the fact that you're actively reworking your post, you're refining that, it's a great sign that you are committed to dialing this in, which is perfect.

[Courtney]

Thank you.

[Julie Solomon]

Yes.

[Mary]

So you're.

[Courtney]

You're.

[Julie Solomon]

You should feel good about that. Right now.

[Mary]

Your.

[Julie Solomon]

It sounds like you're focused on more reach and engagement, which is a solid first step. But the bigger question that I have for you and for you to kind of think about and maybe even do a content audit on and ask yourself is, are your posts actually moving people toward a buying decision? Because ability alone won't bring in the members. What is ensuring that your audience sees your membership as the only solution for them is what is going to do that? Okay, so this is where, like, we're getting a strong foundation of the content, but the next level for you is really making sure that every piece of content not only attracts people, but it actually converts. And so this is where messaging comes in, really rooting into who your ica is what are the core desires that they have? What are the core challenges that they have? What are those psychographics to make sure that we're infusing that into the content so that the content sells for you instead of relying just on engagement alone. So that way your messaging in the content is actually going to be leading people straight to your membership in a way that feels more effortless for you. So the thing that I want you to know, and I think this is a good thing, is like you don't just need more reach. Like, I think that's there. Your expertise is there, your authority is there. What you need is more streamlined, sales focused messaging that pulls in your ideal audience, positions you as the go to and then turn them into paying members. And you know, you're not the only one. So many of you kind of find yourself in this position in here that this is more about a refinement of the messaging so that each piece of content feels essential to your audience's needs because the right content will attract the right members without you having to feel like you have to chase reach invisibility down. Does that make sense?

[Courtney]

Yeah.

[Julie Solomon]

So that is really where I think, like the content strategies in TGC work. Like we just heard, like Courtney's, you know, example of that. But if, if you don't have those messaging pieces dialed in, if you don't have that ICA piece dialed in, it's kind of like you're trying to drive a car with no gas in it. So we've got to put the gas in the car. And so I think that there's just some key messaging frameworks that would really support you. And I know, Carrie, like you, you did RGL with me last year, so you already have the sales system. You have the entire elite sales system. This is more of that messaging piece. Did you ever do tba?

[Carrie]

No, I. I just kind of stumbled on you and ended up in rgl, which was, to be honest, saved like three years and gosh knows how much money in my life because you gave me a clear strategy and that's. I would have never done a membership and I love running my membership. It is like perfect for me and perfect for my future of living half uk, half us. I'm really thankful. And also, like I was wasting time on TikTok. You really gave me like a clear path and life feels so much less stressful. Like I'm able to just focus. But yeah, I have a ways to go and I think it's messaging. So I kind of feel like my My target audience are 45, mostly 45 to 65 year olds, Pilates, usually active, enjoy cycling, whatever, but they want to grow old and be able to do what they love. There's a lot of Pilates, at least in the uk. Quite, quite young, lovely looking girls. They look great. Not as much experience. So of course me with my technical hat, not loving it. But someone my age, I'm 51, like I know that there's space for me. I can't find anyone else that's really honing in on my age group. So that's what I really, I'm trying to get them like as we age or use 20 years experience because obviously these 20, 30 year olds don't have 20 years experience, blah, blah, blah. That's what I'm trying with my messaging, but I don't know if that's coming through strong enough.

[Julie Solomon]

Well, keep testing it. I mean you've got like, again, you've got like the, the content is the car, the messaging is the gas. So like we need both. You can continue to test this and I know like you already have the sales strategy because of rgl, the missing piece may be the messaging. Messaging. You may be able to find that as you go to create this. We also have this container that like, I'm happy to audit a piece of the content for you if you want to bring it. However, there are just foundational, strategic elements of messaging that must be learned, understood and implemented in order to really make your content work at that conversion level. And not just like, hey, this, I got like some comments on this or people are saying you're so relatable. So since what you're really focused on is sales, like, I want to get you more in that mindset instead of just I need more reach and I need more visible visibility. Does that make sense?

[Carrie]

It does. I see. So I, I mean I, I think when I filled out the form, I didn't put the link for the, the content. I did an about me post. But that's, that's fine. Like this has been really helpful.

[Courtney]

So.

[Julie Solomon]

Yeah, and I'm happy to go through. I didn't see a link, but I am happy to. If you want to share a link in the chat, I'm happy to like actually look at a piece of content for you and like help you do that.

[Michelle]

Okay.

[Carrie]

Okay. Do you want to come back to me?

[Julie Solomon]

Yeah, I can come back to you.

[Courtney]

Take your time.

[Julie Solomon]

Thank you very.

[Mary]

So great.

[Julie Solomon]

I love you. I love this group. I love everyone here. I'm so lucky. I get to hang out with you guys. I just love my job.

If you're at the stage where you're scaling, hiring, and thinking bigger, your back end needs to keep up. And that is where our partner Shopify comes in. Their templates and AI tools mean that your storefront actually looks like the premium brand that you've built without you touching a single line of code. And Shopify checkout is already optimized, so your customers are buying faster, returning easier, and you're not losing revenue to a clunky process when questions come up. And at this level, we know that they always do. Shopify's built in AI assistant sidekick is there to help you troubleshoot and keep the momentum going. Because the goal isn't just to sell. It is to build something that runs beautifully while you focus on the big picture. All you need is the idea. Shopify handles the rest. Start your free [e-mail] influencer. Start your free trial at shopify.com influencer start your free [e-mail] Influencer.

Okay. All right, who would like to go next? Michelle.

[Michelle]

So, yeah, thanks for the celebration about my workshop. And it's like, that's kind of another, like, piece of what happens in my business. I've been a coach. Like, I really resonated with what Gary said earlier. I've been doing this for a long time, and a lot of people have come into the space and are like, aces at online marketing. And I'm more an ace at the client care and, you know, the work itself. So I, you know, I've been in here for a number of months and I get, like, very, like, I love the ideas. And then when it comes to executing and creating social content, I get kind of stuck or I make it really complicated. And I have a team and so I can have people, like, make content for me. And we're starting to work on even pulling things out of client session recordings or class recordings so that we get me without me having to record face to camera. But yeah, I just. The part of me that just collapses just goes, Julia, I don't think you can help me with this. I'm just leave me for dead, you know?

[Julie Solomon]

No, not leave me behind. I have no woman left behind.

[Courtney]

Thank you.

[Michelle]

And I'd love to answer, like, whatever you were, like, curious about. About the workshop.

[Julie Solomon]

Yes, Please share more.

[Michelle]

Well, so this was a referral from a client of mine who is an executive herself and facilitates a YPO group. And so this YPO group is bringing me. So it's eight CEOs some of whom you would know their companies and they and their spouses are have their own YPO group. So it's. They won't all 16 be there, it'll be 13 of them there. But they want to go deep on the intimacy side and intimacy particularly for leaders, you know, high achieving people, people with busy lives, two careers, all of that is really my vein of gold because they're unique challenges as you know, as distinct from like generic relationship advice or sex advice. So. And people who are really devoted to, to growth, you know. And some for some people, like you're just talking with Darcy. For some people that's really rooted in Christianity. For other people it's really rooted in just like personal development and human potential. And other people it's like a Buddhist meditation practice. So whatever it is, I'm here for the those who are growing and waking up in this life. So I would love to have more of that kind of work to do more of that sort of thing and really be known and publish a book and distinguish myself in that way. But I'm kind of like this well kept secret past hand to hand right now because I can't seem to sort of unlock the process for creating the content. I can ideate it, I'm a good student, I'm studying what you're teaching me, Julie. But I just don't get it over the line. And part of that is time. But also I think part of it is like intimidation.

[Julie Solomon]

Yeah, for sure. And I mean such great awareness that you have too on that you're not alone either. Lots of people have it on that. Which reminds me, I promise you all, and it's taken so much longer than I anticipated. The Content Catalyst custom GPT for this group is coming. I've got a developer working on it. It is just taking longer and it is my hope that it will help a lot of this for you all, especially those that get really hard, really lost in the implementation of the content. So that's a quick like that's going to be helpful. But here's just some thoughts that I had. Obviously you have the expertise, you also have the high level clientele, you have the transformational work but you're feeling stuck in the content creation where I think one gap is potentially just creating the content. But I also think because you use the word intimidation, it's more about creating content that positions you as that go to authority so that more of the right people can find you and you're not. You don't feel chained to just referrals Only which referrals are not a bad thing in what you do, because at the, at the high caliber of clients that they're coming in at, that's actually a great revenue stream for you to have. But the fact that you feel kind of like a well kept secret, that's really the problem. So simply put, if you, if you want to do more of this high level, high level retreats, if you want to be known in the space, if you want to eventually publish a book, you have to make not a content creation shift. Like, it's not about forcing yourself to, to enjoy creating content. You can hire somebody to do that. It's about you making a strategic shift in how you're approaching the content. So if you've got somebody to help you create the content, but you still feel stuck, it could be a little bit of a confidence issue or just an ownership issue in your messaging of not truly capturing your unique voice and authority in a way that connects deeply with your ideal audience. Even how you said in the beginning when you were talking, you were like, when it comes to the client experience and the coaching and holding space, like, I can run circles around people with that, but when it comes to actually marketing myself, you tend to retreat. And I think this more comes from all of its learned behaviors. As you know, they're learned skill sets. So just as you were able to strengthen your skill set as a coach and as a mentor and as someone that really shows up and supports their clients, you can also strengthen the skill set of confidently owning your authority in how it relates to strategic content creation. Even if you don't create the content yourself, is that making sense for you?

[Michelle]

And that's. Yeah, you nailed it. Because it is, it's a decisiveness issue. It's not even confidence, like, because I know the difference between like, here's me standing in the same authority. Like, this is the Michelle that shows up with clients. Here she is giving content. This is Michelle that, that is doing a keynote at the Microsoft Women's Conference.

[Julie Solomon]

Right?

[Michelle]

That's who I am here. And so here's what you get in the social. But then I've been like sort of casting about, looking for other people to be the expert, trying to figure out the right way. And then I, my brain just sort of like melts. All the gears melt together and you know, like, so I can't even follow your formula that I'm showing up to learn how to do because I don't like really get embodied into like, oh, here's how I'm gonna apply that from

[Julie Solomon]

my knowing and I think that's what we need to do. I think this is about giving yourself the permission to create really clear messaging structures and guidelines and boundaries so that you and or team. Every post article video that you do reflects your expertise at the highest level possible. So you know, you could really tap in and you already have them. Like, you have your core themes, right, that you talk about.

[Mary]

But.

[Julie Solomon]

But how are you showing up and talking about intimacy, talking about what needs to be talked about to get retreats like this to become filled in a way that positions you as the go to and as the leader in this space. Like when I think of Michelle, I want to think of intimacy and leadership growth and marrying those two things. And so like brooding more into how can we do that? And then really creating. Once you root into that, you could even create just an internal guide for yourself and your team. Michelle, on what is giving you slash them the clarity on how to communicate your expertise. Like, how do you want to create to communicate your expertise? What are the phrases, the words, the nuances that you want to be known for? Because that's what you have to lead with in content. And then I think that making it easier for yourself, like, you don't need to be on social media 24 7. I don't want you to get lost in the theory of things that you don't apply. So it's like, what are just one to two core pieces of content that work for you? This could be a podcast and reels. This could be LinkedIn thought pieces if you love to write. This could be taking clips from when you've spoken on stages or from past workshops and using those. But like, can we just make it easy? Like, what are the one to two core pieces of content that work for me that I'm going to go all in on?

[Michelle]

It is my podcast for sure. Long form is definitely my bailiwick because I'm, I'm about the details and the, you know, everything you need to know. And then other people could slice those up just to give you the peak that could take you over to that place. But my question about LinkedIn stuff is like, I'm sure that my clients are on LinkedIn.

[Julie Solomon]

They could be.

[Michelle]

Do they want to talk about this when they're over there or is the guideline there to make sure that I'm, I'm doubling down on the leadership growth side?

[Julie Solomon]

Well, you could see it two ways. You could see it as they don't want to talk about it there. You could also see it as There's a major gap of this not being talked about over there.

[Michelle]

Like, it's refreshing, it's the coffee break.

[Julie Solomon]

Right. But for you, Michelle, though, to me it's like less is more. Like, I have a friend of mine in this industry that has literally built a seven figure business just going all in on podcasting. She's not even on social media and she's an online coach. Like, she just made. Because podcasting is a form of content. I know that a lot of times we talk about Instagram or we talk about a social media platform and we use that a lot as an example. But this is a full stop permission for any of you that it's like if you don't want to be, if it doesn't feel, feel exciting and alignment natural to be on Instagram, like, can you just go all in on one thing and fully dedicate yourself to that? And Michelle, for you it might be, I'm just going to go all in on my podcast. I'm going to own this fully. I'm going to share my brilliance here. Then I'm going to hire people to then take the most magnetic clips and then post them on social media. And maybe I check in a few times a week to see if I've got some dms, to see if I've got people that want to, you know, go deeper. But like, I'm gonna go all in on the exact same strategies that we've gone through inside this program. But you're just implementing it in a, in podcast content.

[Michelle]

Wow, that feels like such a relief in my body.

[Julie Solomon]

There you go.

[Michelle]

So I, so I don't make social content at all.

[Mary]

Right.

[Michelle]

And it's all derivative of my, of my podcasting.

[Julie Solomon]

Yes. It's like we have to make it work. We have to make it easy for us because we all have our own geniuses when it comes to the different types of content that we can create. Some people, they love Instagram. It makes, you know, even though it has its challenges, it's like they feel expanded by it, whereas other people feel like this. And so just the fact that you just said like, oh my gosh, that feels like a release. I feel so good in my body. You have to trust that your body knows, your gut knows.

[Courtney]

Yay.

[Michelle]

Thank you.

[Julie Solomon]

Yes. And the last thing that I'll take away is like, I want you to own and honor the fact that you are already in the rooms with the high caliber people that are your ideal clients that want to pay you. Your content isn't extending that same positioning. Right Now, I think that it could if we really double down on the podcast side. But I want you to fully own and give your content, no matter where it is, the full permission to match the depth of your work. Instead of just thinking about what to post, I want you to extract the insights, the stories, the frameworks that you're already using in your retreats, in your workshop with clients, and use that as the basis of your content and, like, let your genius just soar and shine through that.

[Michelle]

I could weep. That makes me want to, like, do a ceremony. I hear my content. The full permission.

[Courtney]

Yes.

[Michelle]

To match the depth of my work, because that's it. Like, I'm a freaking priestess when I'm with her. And yes, just really owning that in my content is exactly. Yeah, it really. It does. It feels like a split personality kind of situation that I'm like this apologetic hiding, like when it comes to social. But, you know, when I'm with clients or when I'm in the room, you know, anywhere, even, like this room, you know, like, how I show up, you feel me, like the real me, and then how I am about my content is so. So. Yeah, just bringing those together. Thank you so much. I'm glad I asked. It was very vulnerable because I was like, I don't know.

[Julie Solomon]

Yeah, thank you for being vulnerable because this allows us to get to the root. And it's like, I want all of you to start to love content creation by making your content work harder for you than you do for it. And, you know, we're, all of us do it, myself included. We can make this so much more difficult than it needs to be, so much more challenging than it needs to be. You don't have to be everywhere, but it's like, can you be where you need to be? That's somewhere that you need to be for your people to really hear your message. And how do we take the amazing work that we're already doing? You know, after your workshop, Michelle, you could record parts of it or have people there that are, you know, taking notes of core parts of it. You could transcribe key takeaways and turn those into future podcast episodes. Take one to two powerful moments and do a whole series for the rest of the year on those one to two powerful moments. There's case studies that you could create, but it all stems from this workshop. So you're not having to feel like you're having to create from scratch every single time.

[Michelle]

Yeah. And. And we're actually. We have good things going with. We just haven't like, implemented it, but I hear. So I'm like, over here and my assistant is working on, like, implementing all these strategies. But we have every client session I do, we've got the transcript of that, and then I. I created a custom GPT that extracts, like, so what are they up against in their own words? What do I do with them? So exactly what you said, my processes, the genius I bring them, and we could just use my words and their words, and that's exactly what the next person wants to hear. And we'll be like, get out of my head. I can't believe you said that. Well, I do know that because I. I sit with people every week who are in the same boat.

[Julie Solomon]

Exactly.

[Michelle]

Thank you. It feels so much simpler. I just, like, I could fly.

[Julie Solomon]

And I hope that's helpful for all of you. Like, full stop, full permission to just own. Own your brilliance. If you want prompts to help you do this, you could even say something like, the conversations in my coaching,

on

my coaching calls always come back to this one thing. The conversations at my retreats always come back to this one thing. You know, when I am, you know, when I decided to create my course, you know, it always came back to this one thing that's really helpful. Another prompt is like, you know, this is why I write about or coach or share about. Fill in the blank. Because leaders, women, moms, whoever your ideal client is, they need this more than ever. And it just gives you a. It just simplifies. It gives you a really good baseline to start from and just to really use your own expertise and your own wisdom to drive that out. Beautiful conversations today. Thank you all for just sharing. It was great. We are wrapping up. Everybody feel good? Anybody had anything else that they want to share or ask?

[Mary]

Julie, this last piece that you walked through was really helpful and in circle. I put out what I'm struggling with, which is trying to, like, navigate. Is Instagram really the right platform to really help my business grow or not? Like, I feel like I'm putting in, you know, a level of effort that I'm not seeing much return even over all the years. And yes, is there, like, refining that I can be doing? Absolutely. All the time, but I still kind of, like, deep down in me, I'm like, is. I don't know that this is what's going to be the thing that moves my business to the level where I want it to be. So. So then what? Right? So that's one thing that I'm really kind of trying to navigate and hearing you walk through that just now is, was helpful. So thank you for sharing that. But I just got to figure out what that is, you know, LinkedIn or hire an agency to help with ads. I don't, I don't know. I don't know. That's something that I'm struggling with.

[Julie Solomon]

One thing that you can keep in mind as you're feeling through this is that sometimes one platform is not necessarily going to be better than the other. If we're looking at it to kind of fix a problem or a feeling. It's more about where, what platform do you feel that you can truly show up as fully as yourself to share and market your gifts and your offer and because what you don't want to happen is like you jump over to LinkedIn and then it's like same problems, different platform. And so just kind of leave with that and like feel through that, go for a walk, like think about that as you're going through. We can talk more about that too. Mary, I would need to understand more about like your offer, who this ideal client is, like what you're doing. And I could probably give you some, some insights there. But that is something that for all of you, if you're thinking about that, like, I wanted to kind of leave you with that question. Well, Courtney, thank you for being here first. Call it so amazing and for each and every one of you. Okay, talk to you all soon. Bye.

If today's episode served you, don't forget to hit subscribe, leave a review and share it with a woman you know is ready for more. You can now watch every episode, every week on Spotify and YouTube and continue to listen on the platform of your choice. And if you want behind the scenes updates on business, messaging, leadership, special promos, the first access to what's happening in my business, in my world. I would encourage you to join my weekly email [e-mail] newsletter. That is where all of this goes down, that is not normally shared publicly. This is where your next era begins

and I'm so glad that you're here.