Podcast Announcer (6:04)

I am so excited to share this, especially for those of you who tune into the Podcast every week and are ready to actually start putting a lot of this work that you're doing into really intentional action. We just opened up something really special inside the Growth Collective, which is my messaging membership. And right now you can join and try it out. Just $1 your first week when you use the link in the show notes. Now this is a special link just for my podcast listeners. And inside the Collective you'll get access to the exact frameworks my high level clients use to create magnetic content that converts. So I am talking about power and pleasure content, mirror messaging, magnetic conversion method, and so much more, all built into an easy step by step path that helps you turn your clarity into consistent sales. And if that wasn't magical enough, all of this has also been updated into a custom GPT prompt to make creating any kind of messaging that you need so much easier and so much faster. It is literally as plug and play as you can get. Also, every month you get access to a live group coaching call with me where we refine in real time your message together and get you out of your head and back into your heart and your momentum. So if you've been listening and thinking, okay, I know my message could be clear. I just need someone to show me how. I need this to be easy for me. I need something that can meet me where I'm at. This is your sign. Head to the link in the Show Notes and join the Growth collective for just $1 your first week and start that week with clarity, Connection and incredible community and conversions. Today, I cannot wait to see you inside.

Julie Solomon (7:46)

And I want to just kind of give you some context. I'm not going to mention her name, but this client of mine is a health coach. She works with this affiliate model that she has. She doesn't own the offer, she doesn't control the funnel or the tech or the backend. So because of that, she's trying to sell essentially someone else's affiliate model. Her job for a long time has just been to make content land. And I get an email from her that just said, very honestly, she was like, Julie, I just, my mind is battling. I'm, you know, I've, I've been at this, you know, recalibration for a month now and I'm just not feeling the clarity or the breakthrough. And I don't even know how this is going to move the needle. And she tells me that the process feels very overwhelming and that it just feels chaotic for her and she's starting to second guess if this is even normal. And what I said to her, because I think that it is important. I said, nothing is wrong. What you are experiencing is actually the exact stage that every woman hits when she shifts from what I call your working self identity into your highest self identity. Because for years, this client's business ran on hustle and pressure and external validation and external direction. And now coming into my world, inside the revenue accelerator, what we do in there is that we're literally rebuilding that message and that identity from a more true and honest and deeper place, from her voice and her leadership and her clarity, not someone or something else is outside of her. And that transition always feels like disruption before it feels like direction. And so I asked her some questions. Not to necessarily soothe the panic, because panic isn't always a problem. It can be a really good teacher for us. But it was to really kind of mirror the patterns that I was seeing. And as I sent her a reply with just some questions, she replied back immediately. And that is where I actually noticed the real issues. She wasn't even taking time to read what I had responded to her with the email. Instead, she was just reactive, rushed. Her responses were fast. And it was so rushed that I literally thought to myself, I'm like, how could she even be taking any of the support and coaching that I'm giving her in? How could she even be applying any of this? And here's something important that I want to say with a lot of compassion, because I have done it myself. Sometimes the reason why coaching or working a new process or being in a program or what have it. Sometimes the reason that support doesn't feel like it's working isn't because the support is wrong. It's because you're moving too fast to actually absorb it. And I know this to be true because I have done it myself time and time and time again. And sometimes that means that we're not actually confused. We are just flooded. And when I was able to reframe this back to her, she actually admitted it. Without even realizing she was admitting it. She said to me, julie, I'm literally pulling random things and like giving them to you and hopes that, that adding something to this will help you help me. And she was like, because I honestly don't know what else to do. That's like my moment of stuckness. And that was the moment that I was able to really kind of root in and help her. Because it's not the strategy at that point. It's the emotional regulation that she had just gone into fix it mode. And that was literally her nervous system Saying, if I can just do one other thing, if I can just do quot unquote something that I'm going to feel okay. And this is where I actually purposefully did not give her more strategy. I slowed her down because that's truly what leaders do when someone is about to make a fear based decision. And this is what happens when you've been rewarded for speed for so many years. Your nervous system doesn't know the difference between safety and peace, between safety and pausing, between safety and stillness. And when content, for example, becomes the thing that makes you feel safe, clarity is always going to feel just one little step out of reach, right? Just one content post away from you actually being able to reach it. And so I said to her, I said, you know, you're asking yourself to write and post and lead from a place that you haven't fully allowed yourself to actually live in yet. And that's why it feels gray, that's why it feels scattered, that's why it feels shaky. Not because it's wrong and not because it's not working, but it's because you and your system hasn't actually caught up to this yet. And that's when I reminded her, I said, you know, you've only had this rebuilt messaging that we've been working on for just two weeks. So I had to make sure that she could understand it in a way that would allow her to really see what she was comparing this to. She kept saying, like, I've been doing this for a while and nothing's happening. But the actual work that she had been asked to embody was still so brand new, even though she had felt kind of lost in the muck and the muddiness for a long time. And I think that that reframe for all of us is super important because I think a lot of times we can expect something to be happening at a speed or at a level that is just not reality. And then we'll start to make that mean things about us and our success and our ability to grow. And I told her because she's, she's in the online fitness space. I said, you would never tell a client that she could try strength training for two weeks and it should completely change her body. And she was like, well, of course not. And I said, yes. Like, one rep doesn't change your body. Well, your audience and your messaging is the same. New messaging needs the rep so people can actually recognize this new version of you. But not only that, it's also about you living that version of you. And this is the trap. Measuring new work against old expectations, expecting this new altitude or this new level of your own growth, of your own leadership and of your own success to feel like the old one. And that's why this phase, the phase of you truly recalibrating to sustainable levels of growth, to truly leveling up to the degree that you're going to be held and received at a new standard, always feel slower than what you want. And that's a good thing. Clunkiness is not a sign that you're off or that something isn't working. It is a sign that you're just early and your body and your system needs time to recalibrate and catch up.

Podcast Announcer (15:22)

This time of year. Let me tell you, it just always feels like a clean slate to me. And while you know I don't run a physical product based business, I know.

Julie Solomon (15:33)

So many of you do.

Podcast Announcer (15:34)

And if 2026 is the year you finally launch the brand or scale the shop that you've been dreaming about, Shopify is where I would start. It powers millions of businesses around the world and gives you everything you need to build and run your store with tools that make things like website creation and checkout and marketing feel way less overwhelming. And they also have a built in AI tool that helps you write product descriptions and headlines so you don't have to even begin to overthink all of that. And you can just launch in 2026. Stop waiting and start selling with Shopify. Sign up for your $1 per month trial@shopify.com intro influencer. That's shopify.com influencer. Go to shopify.com influencer and build the store that's been living in your head.

Julie Solomon (16:32)

And here's where the shift, this shift that we're talking about, actually becomes leadership. I told her, I said, you know, this framework that I have that I walk you through inside the revenue accelerator. It is literally, thankfully not built to just make one post pop. It's not built to just make you go viral one time. It's not built just to make you have one successful launch. It is built to help you trust yourself at each iteration of growth. To help you trust yourself when no one's clapping. To help you trust yourself when you have one great launch and then the next launch flops and then you have another decent launch. To help you trust yourself when you may have one piece of content pop off, but then the next three don't. It's built to move you from just content producer, especially when you're in someone else's ecosystem in her case into being truly a self led woman and a woman who owns her message, a woman who owns her identity, a woman who owns how she leads herself. And then we talked about the Google Doc. So inside the revenue accelerator, each of my clients, we create this Google Doc together. And it's kind of like our living, breathing document that we use to go back and forth during our time together. And I could tell that she was pulling in all of these kind of old ways that she used to work because that was what was familiar. And familiar feels safer than alignment and embodiment when that new level of embodiment is new. You know, it's like her old way of doing things felt grounded, but her new identity felt like this new altitude that she hadn't learned how to fully breathe in yet. And so I said to her that that's like literally you reaching for something familiar so you don't have to sit in the discomfort of you not fully owning and getting this yet. But sometimes support doesn't look like speeding you up. Most of the time, support looks like slowing you down so you can actually become the woman that you said you wanted to be. And, and every woman at this stage will make one of two choices when this happens. She will either try to escape the discomfort of doing more, or she stays and recalibrates and becomes the person that she says she wants to be. And this is really where my philosophy that I take women through inside the Revenant accelerator comes into play. I'm not here to help you post and be seen. Anyone can do that. I'm here to help you post to be remembered and paid by the right people. I want you to have buyers, not followers, because you cannot execute conversion first content from a rushed, reactive, cluttered nervous system. It just doesn't happen. Conversion requires precision, intention, pausing, leadership. And yes, we do build content that collapses the buying gap. We need that too. But first we have to build the woman who can hold it. And it's the same question I, I think about this when I think about that idea of holding it. And I ask this question to clients. I said, you know, if, if I dropped a hundred of your most premium, idle clients in your lap today, could you actually hold that, hold everything that that entails? Could you hold them from a customer support standpoint? Could you hold them from a transformation standpoint? Could you hold them from a leadership standpoint? Could you hold them from just a back end operation standpoint, making sure that they have what they need when they need it, that they're not Second guessing that they're not searching for things that they're not confused. Could you hold it from a revenue standpoint? Could you actually hold it? Most of the time women are like, okay, well now that you say it that way, no. Even though I want to hold it like, no, I couldn't hold that today. And that's when you know that trying to collapse the buying gap is not the end all be all. It's one of the steps. But you've got to build the woman who can hold that first. And that comes in tandem with a lot of the messaging recalibration work that I do. That's why the identity recalibration work is just as important. And if you think you need someone else's eyes on everything that you do in order to make a move, you're not building authority, you're outsourcing your self trust. You're not creating the woman that can hold all of that. And so I want to ask you the same kinds of questions that I ask my clients. And you know, I want you to really think about things like pause after each one that I share, because I want these to really resonate with you. The first question is, what if this discomfort is not proof that something's wrong, but it's actual proof that you're expanding into what you say that you want. The next question, where are you still chasing quick wins for reassurance? And the next question, what would it look like to live the message before you post it? Ooh, I'm going to say that one again, my friends. What would it look like for you to live the message before you post it? Most women think the risk is being seen too early. But the real risk is rushing past the base camp and locking yourself into an identity that no longer fits. If you weren't allowed to grab for one more thing this week, then what would it look like to actually breathe at this level that you're stepping into? What if that was your only job, just to breathe at this level that you're stepping into? Embodiment is always quieter than performance. So let the content, let the doing, let the writing, let the creation come after the lived experience of it. Because the woman that you're becoming, she doesn't rush for relief. She leads herself through that messy middle. So after I sent her this loom back, really going through and navigating some of this that she was feeling, she wrote back to me and she just said, julie, this literally had to happen. You're right, I've been moving way too fast for Way too many years. And I need to slow down. I need to hear you. You're right. I'm not living this. I'm saying that I've wanted it. We worked two weeks on this new messaging, but I'm not living it. So how can I expect my ideal buyers to actually believe it? I'm rushing through your responses, I'm rushing through your emails. So I hear you. And that's the work, my friends. Safety creates clarity, not speed, not scrambling, not more content. So if this hits for you, it's probably because you're already at this altitude, but you're. You haven't admitted it yet, you haven't admitted it to yourself that it's time to actually claim it. Not just say that you want it, but claim it. And that doesn't mean that you're behind most of the time. It just means that you're. You're mid transition. And that's why most women, they don't fail because they chose the wrong strategy. If only failure was that simple. They fail because they listened to the fear and they called it feedback. And because this is the last time I'm really going to plug this in hard. This is exactly why I created the unscripted retreat. You don't learn how to breathe at the new altitude that you're stepping into, siloed or alone or in isolation. You need a base camp, you need a Sherpa, you need proximity. So if you're ready to stop trying so hard for just a band aid fix, and if you want to really start creating a business and a legacy that collapses the buying gap and that sets you up for sustainable success, because it's calling in and it's claiming the identity that you already are. If you're ready to lead yourself through that awkward middle instead of just trying to sprint past it, only for it to just pull you back in like quicksand, then the retreat is a beautiful place for you to be. You can click the link in the show notes or you can even DM me about the retreat. It's coming up literally in a couple of weeks. So this is the last time to get in if the retreat isn't for you, but something else is. Just DM me and let me know that you're ready for this kind of work and we can talk about what that looks like for you. Because discomfort is never the problem, but trying to escape it is. And that's what I want to help you reframe and avoid as we go into this year of harvest in 2026. So with that, my friends. I will see you back next week, same time, same place.

Podcast Announcer (25:26)

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Julie Solomon (25:40)

And if you if you want behind.

Podcast Announcer (25:41)

The scenes updates on business messaging, leadership, special promos, the first access to what's happening in my business, in my world, I would encourage you to join my weekly email circle@juliesolomon.net newsletter. That is where all of this goes down that is not normally shared publicly. This is where your next era begins.

Julie Solomon (26:03)

And I'm so glad that you're here.