Transcript
Unknown Speaker (0:00)
Your clients, they don't just buy your strategy. They buy your standard. They buy the version of you that they see and that they spot and that they think. I want what she has.
Julie Solomon (0:12)
Welcome to the Influencer podcast. I'm your host, Julie Solomon. If you found yourself here, it means you are ready to unleash the powerful visionary that lives inside you, turning you into an authentic leader who creates influence, impact, and change. Let's get started.
Unknown Speaker (0:34)
Hello, my friends, and welcome back to the show. This episode today is for the woman who has been holding it all together. Clients content launches, the team, the vision, but still feels like something is off underneath it all. You're doing all the right things. You've got sales, you're working on, your small but mighty corner of the Internet. But when the noise settles, there's a hum of misalignment that you can't unhear. And that hum, it's not burnout. It is a signal. And this episode is your invitation to decode it. Today I'm walking you through the leadership lessons that almost cracked me open and the embodiment that finally set me free. So these are not surface level strategies. This is really about identity recalibration that I think is vital this year in order to not only be thriving this time next year, but actually still be here this time next year in this industry. This is about messaging that shifts and a lot of nervous system truths that we've got to get really honest with because here's what I know to be true. You can be fully booked out and still feel hollow. You can be posting every single day and still feel like no one's hearing you. You can scale to half a million dollars and still feel unseen. You can have the dream clients, the freedom, the platform, and still feel like you're not living in your own truth. So this episode is about reclaiming that and the one that only you can lead from. So let's dive in. So let's start with this truth strategy without sovereignty is just performance. Hmm. Let's let that one drop and I'll break down to you what I mean by that. I used to make decisions for from urgency, not clarity. I would literally see someone else hit a milestone and think, oh my God, that's what I need to do. And I would like immediately dive into that thing without any type of sovereign, clear alignment from my end. I have invested in tens of thousands of dollars in experts whose businesses looked incredible or strategies looked amazing, and they were right on the outside looking in. They were for them. But because I moved from A place of urgency and not clarity. It left me feeling further from myself every time I would try to emulate their strategies. Not to say that they didn't work, because any strategy can work, but it wasn't working for me. And I remember one time in particular, I was on a group coaching call after investing in a high ticket mastermind. And the advice that I got felt like it had been plucked from a very cookie cutter funnel playbook. I looked around and I realized, like, oh my gosh, I'm not being seen because I'm not seeing myself. I'm. I'm literally being slotted into a system that I don't even know works for me. And so that's when I realized, and this was years ago, but I realized that if I didn't start to define success for myself, I would keep borrowing someone else's version and it would keep getting me farther and farther from the sustainability that I was seeking. So that's when I made the decision to start asking different questions. I no longer asked questions like how do I scale? Instead, I would ask, who do I want to be? While scaling, I was no longer asking what's the highest converting format or the email sequence that I need to like, fix this funnel. It was, what format is actually going to honor my voice, my genius, my natural rhythm, and what it is that I want to build. And that's when I started building from my own values. Clarity, Spaciousness. In my schedule. Beauty. Alignment over urgency. Alignment over adrenaline. Sovereignty. Stillness. Because here's the thing. Your clients, they don't just buy your strategy. They buy your standard. They buy the version of you that they see and that they spot and that they think, I want what she has. So when your message is rooted in those values, it speaks a language that your people have been waiting to hear, even if they can't articulate it quite yet. So let me be honest. In this breakdown, there was a week. Well, there's been a few. But the one that I'm talking about this today, is that there was a week that I nearly walked away from my business. The brand, the offers, the whole machine. Not because it wasn't working, but because it just didn't feel like me anymore. But. But I've learned something that I now, through my own walk through the fire and through working with so many clients over the years that I now work with, with every client. And that is, you don't have to burn it all down. You just have to name what no longer fits. So for me, that was over delivery. That was launch Pressure, right? Like having to launch a certain way. I would see these people have these big, you know, two big live launches a year, or this thing or that thing. So all this pressure, it was this unspoken rule that in order to be successful, had to always be accessible, always available, always performing. So what I did is that I paused, I got quiet, and I literally looked at my offer suite like it was a closet, and I was like, okay, what still actually fits me? Okay, that was the first thing. Then what do I still think I look good in, right? Even if it fits, like, does this feel outdated? Does this feel too worn? Are there holes in it? Like, what about this piece of clothing either works for me or doesn't? And so I literally looked at it like items in a closet. I remember asking myself what was built from obligation? You know, like, if I was looking in my closet and I pulled out a dress and I was like, okay, did I buy this because I thought I needed to, Because I thought I needed something, or was it something that I truly wanted? So what was built from obligation instead of alignment? And that is where the real refinement began. So I didn't burn it all down. I didn't start over. I just stopped abandoning myself inside my own success. And that is the shift that most women in this industry miss. It's not about doing more. It's about letting go of what you've outgrown so that your next level literally has room to come in and land. And there was a season where I measured freedom by these monthly income benchmarks. I remember I was actually talking to a friend of mine in this industry who's very successful, and she said the same thing, that for the first several years that I was in this industry, like, it was so normal to kind of outpace your year before or your month before.