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- [00:00]
Unknown Speaker
Your clients, they don't just buy your strategy. They buy your standard. They buy the version of you that they see and that they spot and that they think. I want what she has.
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Julie Solomon
Welcome to the Influencer podcast. I'm your host, Julie Solomon. If you found yourself here, it means you are ready to unleash the powerful visionary that lives inside you, turning you into an authentic leader who creates influence, impact, and change. Let's get started.
- [00:35]
Unknown Speaker
Hello, my friends, and welcome back to the show. This episode today is for the woman who has been holding it all together. Clients content launches, the team, the vision, but still feels like something is off underneath it all. You're doing all the right things. You've got sales, you're working on, your small but mighty corner of the Internet. But when the noise settles, there's a hum of misalignment that you can't unhear. And that hum, it's not burnout. It is a signal. And this episode is your invitation to decode it. Today I'm walking you through the leadership lessons that almost cracked me open and the embodiment that finally set me free. So these are not surface level strategies. This is really about identity recalibration that I think is vital this year in order to not only be thriving this time next year, but actually still be here this time next year in this industry. This is about messaging that shifts and a lot of nervous system truths that we've got to get really honest with because here's what I know to be true. You can be fully booked out and still feel hollow. You can be posting every single day and still feel like no one's hearing you. You can scale to half a million dollars and still feel unseen. You can have the dream clients, the freedom, the platform, and still feel like you're not living in your own truth. So this episode is about reclaiming that and the one that only you can lead from. So let's dive in. So let's start with this truth strategy without sovereignty is just performance. Hmm. Let's let that one drop and I'll break down to you what I mean by that. I used to make decisions for from urgency, not clarity. I would literally see someone else hit a milestone and think, oh my God, that's what I need to do. And I would like immediately dive into that thing without any type of sovereign, clear alignment from my end. I have invested in tens of thousands of dollars in experts whose businesses looked incredible or strategies looked amazing, and they were right on the outside looking in. They were for them. But because I moved from A place of urgency and not clarity. It left me feeling further from myself every time I would try to emulate their strategies. Not to say that they didn't work, because any strategy can work, but it wasn't working for me. And I remember one time in particular, I was on a group coaching call after investing in a high ticket mastermind. And the advice that I got felt like it had been plucked from a very cookie cutter funnel playbook. I looked around and I realized, like, oh my gosh, I'm not being seen because I'm not seeing myself. I'm. I'm literally being slotted into a system that I don't even know works for me. And so that's when I realized, and this was years ago, but I realized that if I didn't start to define success for myself, I would keep borrowing someone else's version and it would keep getting me farther and farther from the sustainability that I was seeking. So that's when I made the decision to start asking different questions. I no longer asked questions like how do I scale? Instead, I would ask, who do I want to be? While scaling, I was no longer asking what's the highest converting format or the email sequence that I need to like, fix this funnel. It was, what format is actually going to honor my voice, my genius, my natural rhythm, and what it is that I want to build. And that's when I started building from my own values. Clarity, Spaciousness. In my schedule. Beauty. Alignment over urgency. Alignment over adrenaline. Sovereignty. Stillness. Because here's the thing. Your clients, they don't just buy your strategy. They buy your standard. They buy the version of you that they see and that they spot and that they think, I want what she has. So when your message is rooted in those values, it speaks a language that your people have been waiting to hear, even if they can't articulate it quite yet. So let me be honest. In this breakdown, there was a week. Well, there's been a few. But the one that I'm talking about this today, is that there was a week that I nearly walked away from my business. The brand, the offers, the whole machine. Not because it wasn't working, but because it just didn't feel like me anymore. But. But I've learned something that I now, through my own walk through the fire and through working with so many clients over the years that I now work with, with every client. And that is, you don't have to burn it all down. You just have to name what no longer fits. So for me, that was over delivery. That was launch Pressure, right? Like having to launch a certain way. I would see these people have these big, you know, two big live launches a year, or this thing or that thing. So all this pressure, it was this unspoken rule that in order to be successful, had to always be accessible, always available, always performing. So what I did is that I paused, I got quiet, and I literally looked at my offer suite like it was a closet, and I was like, okay, what still actually fits me? Okay, that was the first thing. Then what do I still think I look good in, right? Even if it fits, like, does this feel outdated? Does this feel too worn? Are there holes in it? Like, what about this piece of clothing either works for me or doesn't? And so I literally looked at it like items in a closet. I remember asking myself what was built from obligation? You know, like, if I was looking in my closet and I pulled out a dress and I was like, okay, did I buy this because I thought I needed to, Because I thought I needed something, or was it something that I truly wanted? So what was built from obligation instead of alignment? And that is where the real refinement began. So I didn't burn it all down. I didn't start over. I just stopped abandoning myself inside my own success. And that is the shift that most women in this industry miss. It's not about doing more. It's about letting go of what you've outgrown so that your next level literally has room to come in and land. And there was a season where I measured freedom by these monthly income benchmarks. I remember I was actually talking to a friend of mine in this industry who's very successful, and she said the same thing, that for the first several years that I was in this industry, like, it was so normal to kind of outpace your year before or your month before.
- [07:12]
When I first launched my online coaching business, I was juggling everything, like so many of us. Writing the content, managing the DMs, setting up the offers, doing all the backend funnels, figuring out how to make it all look and feel aligned, not from a brand perspective, but from a customer experience perspective. And honestly, it was so overwhelming. I remember thinking back at that time how I wish that I had had a business partner that could really support the backend while I focused on what I do best, which is messaging, strategy, and serving my clients. But as we know, being able to do our best requires us to have a lot of systems and processes to support that. And that is why I love to recommend Shopify. Shopify Power millions of businesses globally including coaches, service providers and creatives. Building personal brands and businesses with beautiful, ready to use templates and very smart AI tools that write product descriptions and headlines for you. Shopify makes it really easy to build a brand aligned storefront that actually sells so you can focus on what you do best. Turn your big business idea into.
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With.
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Shopify on your side, sign up for your $1 per month trial and start selling today at shopify.cominfluencer go to shopify.cominfluencer.
- [08:38]
Shopify.Cominfluencer so every single month and then every single year, if the income wasn't growing exponentially, I thought I was doing something bad. And then I remember my financial planner saying to me, julie, it is so rare to just go up, up. And that is not a business. There is going to be ebbs and flows. It's based on obviously expenses, income, profit margin, certain things that you're going to be investing in at the time. And it just gave me this like permission to be like, whew. My freedom is not measured by monthly income goals. So now freedom to me, I get to measure it by how slowly can I start my day? Because I don't start my work until 11 o' clock every day and I have to end about 3:30 because my kids come home. So it's like, okay, how do I measure that? I don't work on Fridays. On Mondays I don't take any kind of outside calls or anything. Mondays are my day. And before I did that, it hit me on one morning when I realized I was avoiding my own calendar. I was avoiding getting on calls, getting on coaching calls, getting on podcasts because I had created a business that looked impressive, but it felt so exhausting to me. So I had to just start stripping away anything that didn't align. I had to create those boundaries. I had to create that structure. So I removed meetings, I let go of containers, I simplified funnels, and now I create because I'm inspired. Because it's a choice that I have made to come back to this every single day. Not out of obligation, because I have set it up in a way that my business supports my nervous system, not just revenue goals. And this is really the core tent pole inside my world, inside the revenue accelerator, inside any of the work that I do. Because what you need isn't more. It's just clear positioning that creates the ease, that creates the leverage, that creates the demand. And most of my clients come to me because they're tired of being the engine. They're ready to become the signal. The tent pole in their own business. And that starts with choosing freedom as the metric. Not the volume, not the income, not the visibility, not how many launches you can do, not. Not your legion, not if a post can go viral. Because there is a steep price to betraying your own intuition. And I know I've paid it more than once. This is not like a one and done. It is a journey. I said yes when I meant no. I over explained because I wanted to be liked. I undercharged because I didn't want to seem too much. And you know what that got me? Boredom. Resentment. Burnout. But the moment that I really started choosing myself again on my own terms, not once, but in every decision, every offer, everything that I said yes or no to, every piece of content was the moment that things changed. So now when I get to work with my incredible clients inside my world, I ask every single one of them, what would your business look like if it was built in full devotion to who you are becoming, to who you are rising into, to who you know you are. Your audience doesn't need a new strategy. They need that. They need to see you rise. They need your truth. They need to see the woman who chose herself and then created everything, everything from that place. Because that's what they're longing to do as well. That is identity marketing. And I remember after I went through some of these shifts, I just couldn't pretend anymore. I was literally allergic to it. What once felt exciting started to feel really performative. The launch, the marketing trends, the templates. I just remember being like, gosh, I just. I crave ease, I crave beauty. I crave the subtlety and the nuances to things. And so that spaciousness, to do that and to create from that place became my compass. Not the kind that looks good on Canva, but the kind that really stirs something in you. The kind that breathes life into everything that it touches. I stopped creating to be understood. I stopped creating to be liked. I stopped creating to get the collapse. And I started creating to be felt. Not by many, but by that one. And that response was instant. This is why I can have women come to me that have 600,000 followers and can barely make 2, 000amonth. Then I have other women in my world who might get 13 likes on a post and they make $300,000 a month. This is the distinction. Clients reaching out. Saying this post literally felt like it was written for me. Are you in my brain? Are you in my soul? Sales came in from content that didn't even have a call to action on it. Which, if you know me, I love a good cta. But this is where resonance does what tactics can't. And this is why the messaging frameworks that I have built, that I have created, that I have tested, that I now share with my clients work. Because they don't just teach you what to say, they teach you how to say it in a way that only you can. So the business that I am reminding you of, that is more than possible to you. If you're feeling that nudge, that business that you are meant to claim in this season, and to be honest with you, as someone that has been in this industry for over a decade, if you don't claim it, it is going to most likely leave you behind. And that is a choice that you get to make. You're either going to abandon that inner knowing and that inner truth and that voice that is coming through, or not. So the business gets to serve the woman, not the other way around. And you don't have to start over to make that happen. You just have to stop building from someone else's blueprint. This is the embodiment of real leadership. And I'm telling you, my friends, this is what your ideal client wants to see from you, wants to hear from you, and most importantly, needs to feel from you legacy. The message only you were born to say. You're not behind and you're not even becoming anymore. It is time for you to rise. And if you're anything like me and my clients, you know that we are walking with you every step of the way, my friends. Okay. I hope that you enjoyed today's episode. If this was a permission slip or a remembering or a reminder, let me know how it landed for you and I'll see you on the next one.
- [14:51]
Julie Solomon
As always, thank you so much for joining me today and every week here on the Influencer Podcast. If you're wanting to dive deeper into the topics and discussions that we have here, I would encourage you to head over to Julia juliesolomon.net and sign up for my weekly newsletter. It is in our amazing newsletter community.
- [15:11]
Unknown Speaker
That we are able to really support.
- [15:13]
Julie Solomon
You on a much larger scale. And I love to do a ton of amazing things that I send inside your inbox every single week. So just head over to juliesolomon.net you'll see a little spot there that you can add your information in and you will get on the list and start receiving all of that good stuff.