The Influencer Podcast: Stop Over-Teaching – The 3 Levels of Trust That Convert Clients with Brandon Lucero

Release Date: May 14, 2025
Host: Julie Solomon
Guest: Brandon Lucero

Introduction

In this insightful episode of The Influencer Podcast, host Julie Solomon welcomes returning guest Brandon Lucero to delve deep into the intricacies of effective messaging and content creation for online businesses. Both experts in the field, Julie and Brandon explore how to transcend generic strategies to build authentic connections, elevate brand authority, and ultimately convert high-paying clients without relying on relentless content churn or aggressive sales tactics.

The Problem with Over-Teaching in Messaging

Brandon Lucero initiates the conversation by addressing a common pitfall in content creation: over-teaching. He emphasizes that while providing valuable information is essential, inundating the audience with excessive details can overwhelm them and hinder conversion.

Brandon Lucero [00:38]: “If we're going to be doing something and putting energy behind something and taking time to do something, there should be an intention behind it.”

Brandon argues that communication should go beyond just delivering information. It should be strategic, aiming to drive specific actions and foster deeper connections with the audience.

The 3 Levels of Trust That Convert Clients

Central to the discussion is Brandon’s framework of the Three Levels of Trust essential for converting clients. These levels ensure that messaging not only informs but also builds a robust foundation for client relationships.

1. Trust as a Human

   • Connection Content: Establishing a human connection is the first step. This involves sharing relatable aspects of oneself that resonate with the audience, fostering a sense of being understood and valued.

   Brandon Lucero [13:10]: “If you can kind of gain all the things you need in a single, like podcast episode or webinar... you can gain these levels of trust.”

2. Trust in Your Ability to Solve Their Problem

   • Authority Content: Demonstrating expertise and a deep understanding of the audience’s challenges builds credibility. By accurately identifying their pain points, you position yourself as the go-to solution provider.

   Brandon Lucero [10:15]: “One of the levels of trust now is if they don't trust their own ability to follow your process, they will never buy from you.”

3. Trust in Their Own Ability to Follow the Process

   • Empowerment: Encouraging clients to believe in their capacity to achieve the desired transformation through your guidance ensures they feel confident in taking actionable steps towards their goals.

Creating Hyper-Relevant Content

Brandon underscores the importance of hyper-relevant content—messages tailored specifically to the audience's unique situations and emotions. This approach ensures that the content resonates on a deeper level, fostering stronger engagement and loyalty.

Brandon Lucero [22:27]: “We're not attracting coffee lovers, but it's always like I'll mention it in the morning or whatever on stories and stuff like that. So there's all these elements that are really designed to build this connection that don't need a call to action.”

By tapping into the audience’s specific experiences and emotions, content creators can make their messaging more impactful and memorable.

Strategies for Top of Funnel Content

When addressing top-of-funnel strategies, Brandon advises against the traditional hard-sell approach commonly seen in reels and carousels. Instead, he advocates for creating content that builds relationships and trust without immediate calls to action.

Brandon Lucero [16:34]: “Content is an ecosystem and someone needs to sit within your brand to really experience all the elements of you, your brand, your authority, your teachings together before they have this effect.”

He suggests using relevancy triggers in headlines to capture attention without overwhelming the audience, making the content both specific and relatable.

Brandon Lucero [18:11]: “How course creators can create engaging content in as little as five minutes a day.”

Common Messaging Pitfalls and Opportunities

Towards the episode’s conclusion, Brandon highlights prevalent mistakes in contemporary messaging, such as making grandiose promises that can come off as manipulative or insincere.

Brandon Lucero [31:15]: “Giant promises that seem ridiculous... it's borderline lying or, like, manipulative to get people in the door.”

Instead, he advocates for authentic communication that demonstrates a deep understanding of the audience's needs and emotions. By shifting focus from merely delivering solutions to genuinely empathizing with clients, content creators can stand out and foster lasting relationships.

Brandon Lucero [32:10]: “Let’s flip that a little bit and get into their perspective, say, I understand you. I see you on the deepest level.”

Conclusion and Key Takeaways

This episode of The Influencer Podcast offers a comprehensive exploration of effective messaging strategies aimed at building trust and converting clients. Brandon Lucero’s insights emphasize the importance of intentional content creation that goes beyond mere information dissemination to establish deeper, more meaningful connections with the audience.

Key Takeaways:

1. Intentional Content: Every piece of content should have a clear purpose beyond just filling a content calendar.
2. Three Levels of Trust: Building trust as a human, in your ability, and in the client's own ability is crucial for conversions.
3. Hyper-Relevance: Tailoring content to resonate deeply with the audience’s specific experiences and emotions.
4. Balanced Funnel Strategies: Combining relationship-building content with strategic calls to action enhances overall engagement and conversions.
5. Authentic Communication: Avoiding exaggerated promises in favor of genuine, empathetic messaging that demonstrates true understanding and expertise.

For those looking to transform their business messaging and build a sustainable sales system, this episode provides invaluable strategies and frameworks to elevate their approach and achieve impactful results.

Connect with Brandon Lucero:

• Podcast: The New Generation Entrepreneur
• Instagram: @IAmBrandonLucero
• Upcoming Trainings: Details available on Brandon’s Instagram.

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To dive deeper into the topics discussed, subscribe to The Influencer Podcast and follow Julie Solomon’s weekly newsletter at juliesolomon.net, where you can access exclusive insights and resources to support your business growth journey.