← Woman of Influence
Woman of Influence
Stop Speaking to Your Former Self and Start Selling to Your Client’s Highest Self
00:28:23
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- [00:00]
Julie Solomon
Foreign.
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Welcome to Woman of Influence. I'm Julie Solomon, and this is where high level women come to recalibrate their message, realign their leadership, and rise into the next era of impact. If you're ready to align your visibility with your true authority, if you're called to speak, speak to women at the level you now lead. If you're ready for your business to feel as elevated as the woman running it, this is your space. Because real influence isn't built in the algorithm, it's embodied in your identity. Let's get started.
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Hello, my friends, and welcome back to today's episode. Now, today's episode is a little different. I want you to think of it as a private debrief for me to you. Over the past week, I hosted a live training called the Messaging Reset, and hundreds of you showed up. The energy was so good, it was so electric. But I know that not everyone can make it live. So what I wanted to do today is I wanted to bring you a distilled version of that experience here on the podcast. Why is that? Well, it's pretty simple. The truth is, your business does not rise or stall because of how many reels you post, how fancy your funnel is, or how often you go live. It rises or stalls because of the message and more importantly, who you are speaking to behind that message. And messaging is not just content. Messaging is your ethos. It's how you lead yourself. It's how you position your offers. It's how you attract or repel clients. It's how you hold your team. It is the literal root system beneath your entire business. It is the identity behind the words that you use and the identity of the women those words call in. So when your message is misaligned, the cost is massive. Yes, it costs money, but most importantly, it costs you clarity. It costs you confidence. It costs you the ability to fully embody your mission and be the vessel that you were called to be. Your mess can be a part of the content that you create and your origin story and your journey, but it cannot be your message. It cannot be the foundation of your business. Because if your message is still built around who you once were and your origin story and how you fix people and the five tips and the five steps, you're going to keep attracting buyers who were never actually ready to buy. So today, I want to walk you through what I shared in that training. We're going to break down why your message might still be attracting buyers who aren't actually ready to buy, what that's costing you and what Changes when you shift to speaking to the highest self buyer. This is not just about marketing. It's truly about calling in the women that are ready to buy now that you were meant to serve, leading with clarity instead of that hustle, and finally building the business that you thought you were building all along. So let's dive in now. One of the biggest lies that we have been taught in this industry is this. Just serve a former version of yourself. And that advice works in year zero of business. When you don't yet have frameworks, proof or results. Your story is literally your strategy. But once you've built the programs, the clients, the brand, serving your former self does nothing but keep you stuck. Because when you serve your former self, guess what? You attract your former self. And your former self doesn't buy. Former self buyers don't buy. So let's break this down. Former self buyers, who are they? Well, they're your freebie seekers. The ones who love your content, clap for you, tell you you're inspiring, but they never pull the trigger. They're still hustling, still learning, still consuming. Then we have what I call your working self buyers. This is a step up from former self. So they're interested, they watch closely. You know, the ones that are always on every story, answering the polls, but they hesitate. They may buy, but it's very inconsistent. And a lot of times they stall. They orbit around your world without fully committing. Then we have highest self buyers. Now these are the women who are ready now. They're decisive. They're already successful. They're already investing. They're already powerful. They don't need to be convinced. What they need to be is mirrored. And so here is the important piece for you. If your message still sounds like it's written for your former self, you're going to keep attracting former or working self buyers. And that is exactly why your sales most likely feel stuck right now. Former and working self messaging. It's like running your business out of a starter apartment. It technically fits, but it's cramped, outdated and limiting. Highest self. It's like moving into the home that you were always meant to live in. Spacious, aligned and sustainable. The shift doesn't erase your business. It doesn't erase clients. It just unlocks the ease that you have been trying so desperately to call in. So how do you know who your message is actually attracting right now? Well, if your posts sound like origin stories, meaning I used to struggle with burnout, here's what helped me. That type of messaging is former self messaging. It pulls in buyers who Nod their heads, but never buyers buy. If your content is full of long explanations, checklists or posts that lean into more pain or in or heavy heavy in the education side of things, that's working. Self messaging. It's going to call in buyers who engage, but they stall when it's time to commit. But when your message mirrors the live desire and ideal reality of your highest self buyer, when you say what she's already feeling but hasn't named out loud yet, that's when the sales shift. Highest self buyers don't need more education. They don't need more information. They don't need more inspiration. They don't need another funnel tweak. They don't need to be convinced. They need to feel like your words see them. They need your message to mirror who they already are. And here's the thing. The voice that once sold for you is no longer of you. And your ideal buyer knows that because she's not lost. She's not confused. She's just waiting for your message to catch up. She's waiting for that voice of you now to finally speak to her. And I know this because I lived it. I built the business, I wrote the book, I had the top tarting podcast, spoke on the stages, the launches, the clients, the visibility. On paper, it was all there. And yet behind the scenes, it still felt heavier than it should. Every piece of content, every launch, every email, every funnel. It was like I was carrying the weight of having to prove myself over and over and over again. And not because I wasn't successful, but because my message was still anchored in buyers and to buyers who weren't actually ready to buy.
- [07:58]
I am so excited to share this, especially for those of you who tune into the podcast every week and are ready to actually start putting a lot of this work that you're doing into really intentional action. We just opened up something really special inside the Growth Collective, which is my messaging membership. And right now you can join and try it out for just $1 your first week when you use the link in the show notes. Now this is a special link just just for my podcast listeners. And inside the collective you'll get access to the exact frameworks my high level clients use to create magnetic content that converts. So I am talking about power and pleasure content, mirror messaging, magnetic conversion method, and so much more. All built into an easy step by step path that helps you turn your clarity into consistent sales. And if that wasn't magical enough, all of this has also been updated into a custom GPT prompt to make creating any Kind of messaging that you need, need so much easier and so much faster. It is literally as plug and play as you can get. Also, every month you get access to a live group coaching call with me where we refine in real time your message together and get you out of your head and back into your heart and your momentum. So if you've been listening and thinking, okay, I know my message could be clear. I just need someone to show me how. I need this to be easy for me. I need something that can meet me where I'm at. This is your sign. Head to the link in the show notes and join the growth collective for just $1 your first week. And start that week with Clarity Connection, an incredible community and conversions today. I cannot wait to see you inside.
- [09:40]
And maybe this will sound familiar. If you post something and the comments flood in with things like this is so inspiring. I needed to hear this. You are such a light. But when you open your inbox, there's no applications, there's no payments processed, or let's say that you host a masterclass. People show up, they nod their heads, they engage with the chat, but when it comes time for the offer, crickets. Here's the thing. It's not that you're not brilliant. It's not that you don't know what you're doing. It's that your message is still speaking to women who clap for you but don't commit to you. And what I've learned is this. It wasn't more strategy that I needed at that time. It wasn't a bigger funnel or better ads or more followers. It was a true recalibration of who I was speaking to. I say it a lot. Words are spells. They have so much power behind them. What we consume matters. How we consume it matters. The words that we see, the words that we speak, the words that we read, the words that we hear, it matters. And I see it with my clients every day. I want to tell you about Jess Sprit, who's currently in my world. She started working with me a few months ago. She had the offer, she had the funnel, she had the audience. But her message, it was still tuned in to that working self buyer. Women who looked interested, who circled the Runway, but they never landed. So what we did is we didn't burn it all down. We didn't run a bunch of ads. All we did was shift her message to mirror very distinctly that higher self buyer energy for the woman that she needed to call in now, for her, that was a woman who was already accomplished Already investing, but she was looking for someone to really help her with that purpose piece and that confidence piece and that clarity piece, coming from corporate into the work that she's doing right now. Because Jespreet does a lot of executive coaching, she works with a lot of corporate women. And result to this was again, same funnel, same traffic, same offer, different message. $8,000 within that first month. The second month she had already surpassed 10,000 more dollars than she had the month before. That's the difference between content that gets claps and messaging that gets clients. And it's not just about Jaspreet's success. It's about you. Because if you're listening right now, you already know what it feels like to have an audience that cheers for you but doesn't buy from you. You've already lived the day to day of likes and comments and saves and content creation and posting and followers and still feeling like sales are harder than they should be. The problem isn't you. The problem isn't your offer. The problem is that your message is still anchored in buyers who aren't actually ready to buy. And the shift that changed everything for me, for Jaspreet, and for so many of the women that I work with is this exact recalibration piece that I'm talking about going from former and working self content to that highest self content. And here's the part that I can't stress enough. You cannot do this recalibration alone. If you've been trying. You already know how it feels. You tweak the funnel, you post more often, you hire the ads manager or the copywriter or the va, and still you're left wondering why it feels like you're spinning your wheels. Why the women you know you're meant to work with never seem to actually cross the line at the level that they should be. That frustration isn't because you're missing a strategy. It's because you're missing the proximity. You're missing the opportunity to be across from someone and for them to see the gaps that you haven't been able to see yourself.
- [13:32]
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- [15:13]
Julie Solomon
Now available in Canada too.
- [15:15]
Sponsor/Ad Reader
That's Q-U-I-N-C-E.com Julie for free shipping and 365 day returns. Again, that's quint.com SL Julie one thing that I see all the time with women building businesses is this moment right before they launch where all of these what ifs start creeping in. What if no one buys? What if I'm not ready yet? What if I fail? What if this doesn't work? And I know that feeling very well. Even though my business isn't product based, so many of my listeners are building incredible physical product brands and I always tell them the same thing. No matter what you're selling, the right platform matters. And that is why I love Shopify. Shopify is the commerce platform behind millions of businesses around the world and 10% of all e commerce in the US from household names to first time founders just getting started. It is one of the reasons why I have been a partner of Shopify for years now and they've been a partner of this podcast. Shopify helps you build a beautiful online store with ready to use templates. They create product descriptions and headlines with built in AI tools and really help you market your business like you have a full team behind you. And shop pay makes checkout seamless, which means fewer abandoned carts and more actual sales of your products. So it is time to turn Those what ifs into Shopify today, sign up for your $1 per month trial today at shopify.cominfluentencer. go to shopify.cominfluent that's shopify.cominfluent.
- [17:01]
Julie Solomon
i want to tell you a quick story. Several years ago, I was invited to meet Oprah backstage before an event. Now, I had seen her speak before, but this moment was different because I wasn't watching on television or even in the audience anymore. I was literally standing in her field. I was in proximity to her. And I'll never forget what I saw. Her mic taped in a very particular way. Her water in a certain kind of glass with a certain kind of straw because it flowed easier for her on stage when she drank it. The way that she greeted every single person backstage. These were not tactics that I could have googled. They were calibrations and moments of choice and decision that I could only observe and absorb by being close enough to her to witness them. And that's because clarity isn't taught. It's transmitted through that proximity. And the same is true for your business and for your messaging. You could do another funnel tweak. You could drown yourself in more content. You could create another checklist. But that's not going to move the needle. Why? Because what you need is to be in proximity with someone who can mirror that highest self messaging back to you. Here's the thing. If you already knew how to do it, you would already be doing it. Just because you haven't rooted into this framework doesn't mean that something's wrong with you. You just need the help. You need to be mirrored, and you need that identity mirrored back to you. The identity of the buyers who are ready to buy. That's why waiting is so costly. That's why doing another checklist is so costly. That's why creating content without this in place is so costly. That's why focusing on followers and ads instead of rooting into this is so costly. Every month you keep speaking to buyers who aren't ready. You're not just leaving revenue on the table. You're literally leaking energy. You're compounding misalignment. You're building momentum in the wrong direction. And that makes the recalibration even harder to do later. And let me tell you this. There is nothing more costly than getting exceptional at building the wrong thing. And that is exactly why I created the revenue accelerator container. Because in this room, we don't focus on building the wrong thing. You're not trying to figure it out on your own. You're not piecing things together from free content from another course that you bought. You're in proximity, real recalibration, real feedback and real alignment that shifts everything faster and deeper. So here's what you need to know. This isn't another course. It's not a library of templates or tips that you'll never use. It's not a program where you're shuffled in with 85,000 other people like. It's a sample sale at Zara. It's a high level, high proximity coaching experience where you recalibrate the entire identity of your messaging so that every single touch point in your world, your content, your offer, your ads, your funnels, your sales conversations, even the way that you lead your team finally mirrors that highest self buyer. And that's when sales don't just happen faster, they happen cleaner and easier and more consistently. Because the truth is, if you keep speaking to buyers who aren't ready, you're just going to keep attracting buyers who aren't ready. And you're going to keep carrying the weight of a business that feels heavier than it should. But when your message matches the woman who is ready now, that's when sales start to flow. Your content feels lighter, your business becomes sustainable again. And if you've been listening today and thinking, yeah, but Julie, my message is still attracting the wrong buyers, how do I know that this will work? Well, this is your moment to figure it out. This is how we do it differently. Inside my world, inside the Revenue Accelerator. I personally audit your current messaging, your current offer flow, your funnels, your emails, your sequences, your sales pages in real time so you're never guessing where the misalignment is. And then I show you exactly where your message is. Losing buyers and how to fix it. I do this through a couple of ways. One is direct, private, one on one coaching with me, plus a very intimate group proximity of coaching that we do. That way you're never lost in the crowd and every part of your messaging gets the recalibration that it deserves. Through this you learn and I also walk you through and implement with you and for you the frameworks that I use for messaging, including my buyer identity mapping, the buyer path breakdown, the internal buying triggers, not in theory, but applied directly to your content, to your systems, to your offers. And that's why this isn't about adding more work. It's about making what you've already built sell cleaner and faster. It's why my clients, they don't just get clarity, but they receive and are able to build with Messaging that fills their programs, content that converts and offers that attract premium and ready now buyers. I think one of the things that I'm most proud of and that makes the Revenue Accelerator so different is how personal the process is. As I mentioned, when you join, I don't just throw you into some big group call and hope that you figure it out. We start with a private one hour, one on one coaching call with you and I so we can go deep into your business, into your offers, into your messaging. And then from there I create what we call your messaging bible. This is the living breathing Google document of all Google Docs that is created in real time from our call and it becomes the anchor for everything that we work on together. It's not just a one time document, it is an active conversation that we use daily. We go back and forth inside this daily, sometimes with clients, weekly with clients, depending on what you need. And I'm in there helping you refine posts and offer flows and messaging and emails. You're not waiting for the next group call to get feedback. You're getting the high touch calibration in real time. And actually if you were live with me this week on the training, you saw me walk you through one of those messaging bibles, so you saw how personalized and extensive it was. I don't play around with these. And that's why the shifts inside the Revenue Accelerator happen so, so fast. Because you're not just learning a framework, you're applying them with me, line by line, word by word, until we create a new muscle for you. And that muscle is a message that mirrors your unique highest self buyer perfectly. And that's why the Revenue Accelerator is application only. Not because you have to prove improve yourself, but because I respect your time and your brilliance and your capacity enough to make sure this room is the right fit for where you are. Now, I do applications because I don't believe that this work can be done successfully any other way. Because this isn't a group program that's modeled out over 12 weeks where you're pushed into some zoom meeting room with 65 other people. This isn't a cattle call, it's application only. To be that barrier to make sure that we can truly meet you where you are. And it's a two way street. I've got to be the right fit for you, you've got to be the right fit for me. So it helps me, my team, see where your business and your message is anchored in today and really where that recalibration needs to happen. And Then from there, we walk you through the steps. That's why the application is so important, so that when we get on a call with you, we can actually have a strategy session on that call with you. Because your next client doesn't need more posts from you. She doesn't need you to hustle harder. She needs your message to finally reflect who she is and where she is going. And when you shift that to speak to her highest self, everything changes. That's what I'm about. So if this feels in alignment, if you're curious, if you're interested, go going to have a link in the Show Notes. You can go and apply for the Revenue accelerator today. I only take about 10 people at a time, so spots are limited. But if you know that this is the season for you, if you don't want to wait another month, another six weeks, another six months to go by to get this right, to get this done, finally, the right way, this is your time to stop waiting and to start recalibrating so you can truly start showing up and serving the women in the world that you're meant to serve. So that application is going to be in the show notes. You can just click it. We'll make it really simple for you. If you want to reach out to me on Instagram to chat, you can DM me. You know how to do that. But this is the most important piece, I think, to the puzzle in this time that we're in. I say it a lot. Words are spells. They have such a power to them. And what we choose to consume, how we choose to consume it, what we choose to say, the sovereignty and the clarity behind that, it's everything, not only for our clients, but for our own integrity. And that is why it is my job, it is my mission, it is my purpose in this lifetime to help you live out that vision and that integrity for your life. And the way that I do that is with words. And if you are feeling called to come with me and work some word wizardry, I'm going to make sure that we not only make it successful, but we make it impactful, we make it fun, and we make it liberating for you and for your community so you can truly live out your highest calling. All right, my friends, thank you for being here as always, and I will see you next time. We're getting so close to the rebrand of this podcast, which is just going to be huge. It is coming October 1st, so be ready, be ready, be ready to celebrate with me. I know so many of you have been here since the beginning and just to have your support and to have this moment to celebrate us and what we do here, it's incredible. And I don't take that lightly. So thank you, thank you, thank you. And be on the lookout for that very soon. And I will see you inside the Revenue Accelerator. I cannot wait to review and read your applications. All right, see you next time.
- [28:43]
If today's episode served you, don't forget to hit subscribe, leave a review and share it with a woman you know is ready for more. You can now watch every episode, every week on Spotify and YouTube and continue to listen on the platform of your choice. And if you want behind the scenes updates on business, messaging, leadership, special promos, the first access to what's happening in my business, in my world, I would encourage you to join my weekly email circle@juliesolomon.net newsletter. That is where all of this goes down that is not normally shared publicly. This is where your next era begins and I'm so glad that you're here.