← Woman of Influence
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So that is what visibility does, and that's how the domino effect starts to happen. It's not about waiting for the moment. It's about strategically stepping into the spaces that expand your authority and actually create the momentum that you keep working so hard for.
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Welcome to the Influencer Podcast. I'm your host, Julie Solomon. If you found yourself here, it means.
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You are ready to unleash the powerful.
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Visionary that lives inside you, turning you into an authentic leader who creates influence, impact and change. Let's get started.
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Hello, friends, and welcome back to the Influencer Podcast. Today's episode is one that I've been waiting to record for a long time because it's about something that has been on my heart for years. A vision that I've had for creating something truly transformative. A space where high level women step into their next level of authority, visibility and success without questioning if they're ready or if they belong. And finally, today, I get to invite you into that space. I am officially announcing the Luminary Retreat. It is the first ever retreat that I have done, happening April 3rd and 4th in Nashville, Tennessee. This is, as I said, it's my first ever retreat that is a standalone. I've done retreats for masterminds and things like that. But this is my first ever luxury high touch retreat designed specifically for women like you, entrepreneurs who are already seeing success, but they are ready for more. More clarity, more authority, more visibility, and more ease in the way that they scale. And to be honest with you, this retreat is something that I actually needed years, years ago. And I want to tell you why today. So with that, let's get started. So I want to actually take you back to a time in my business where I kept saying I wanted more visibility, I wanted to be seen, I wanted to be known to have bigger opportunities. But the truth is that I actually wasn't putting myself in the rooms that actually made those opportunities happen. And maybe you have had a similar situation before when you have tried to cultivate, cultivate more visibility in your business and brand. I would tell myself that I needed to, quote, unquote, wait until I was more established, until I was more ready, or until I had everything perfectly dialed in, before I could take up more space, before I could be seen, before I could actually work on some of the visibility things that I wanted. So instead of applying for media features, pitching myself for speaking opportunities, putting my name forward for bigger opportunities, what I did is that I stayed in the background. I focused on refining things behind the scenes, hoping that this right moment would Just fall on my lap. And I kept telling myself, well, the more that I create, the more that I do, the more that I sell, then I'll be ready to become more visible. But the reality is that that moment never felt right. Because I was always waiting for a level of validation that was never going to come from outside of me and from the outside looking in. Everything was working. I was growing, I was hitting goals, I was creating offers, I was making sales. But inside, I felt like I was running in circles, questioning if I was even doing all of those things right. And there was always this constant hesitation with me, invisibility, like, was I truly ready to step up and be seen? I would watch other people land media features, secure speaking engagements, collaborate on big opportunities. And I kept thinking, when is it going to be my turn to do that? Like, what else do I have to do? What else do I have to achieve in order to do that? So instead of taking action, I kept focusing on the things that felt, quote unquote, safe. So for me, that was creating more content, that was tweaking my offer, that was doing all the behind the scenes work that was over analyzing every little thing, like rechecking the funnel 15 times and going through the email sequences again and signing up for this course and signing up for that course, when what I really needed to do was to position myself for visibility in the right spaces like everyone else seemed to have. The connections and the confidence, the effortless way of showing up and being seen. And I was just hoping that no one would find out that I did not have it all together. And so I later realized that I wasn't just struggling with a fear of belonging. I was hesitating and filling up my space with all of this busy work so I didn't have to truly put myself out there. And the turning point came when I finally stopped waiting and I started intentionally stepping into the spaces where these visibility opportunities actually existed. So here's the breakdown of what happened. I reached out for collaborations, I applied for speaking engagements, I put my name forward on media features even when I didn't feel a hundred percent ready, even when I hadn't even made. And I'm going to talk about this more in a moment, but I hadn't even hit six figures in my business yet. And that's when everything started to shift. Because visibility isn't about waiting until you feel prepared, or isn't about waiting until you make seven figures. It's about putting yourself in the path of opportunities that expand your authority and accelerate your growth. So when I started to put myself out there. What happened? It's crazy. The results started coming faster. So first I was getting covered in media, which then led to an opportunity to work with an interior design firm and to be featured on people.com and I actually had my house renovated for free and it was valued at over $250,000. Now, mind you, this was before I even had 10,000 followers. And this is before I had even hit a six figure income in my business. It was before I had a course. It was before I was coaching. It all started because I gave myself the permission to step into the visibility and to stop waiting. So then that visibility opportunity then led to speaking on smaller stages and at networking events and at people's gatherings, which then built my confidence to start my podcast. Then that podcast, it opened doors to bigger speaking opportunities. A seven figure course, a book deal with HarperCollins, over a million dollars in brand partnerships, features on over 200 podcasts. Here's the secret to the domino effect. I didn't become visible because I had a seven figure business with an engaged audience. I built a seven figure business with an engaged audience because I created the visibility opportunities first. Visibility wasn't the byproduct of all of that success. It was the actual catalyst for it. I wanted visibility, yes, but I wasn't actually doing what was needed to create it. And until I started doing the things that was needed to create it is when things actually started to shift in my favor, when things started to actually move. And the reason why I wanted to share this story is that I see this happen all the time with all of you brilliant women in my world. You say you want more visibility, but you aren't actively and intentionally stepping into the spaces where these opportunities happen. You're not putting yourself in the path of opportunity to actually receive this. So instead, you keep waiting for the right moment. You keep waiting for the perfect offer. You keep waiting to hit some kind of income goal. You keep waiting for the bigger audience. You keep waiting to go viral. But the truth is, visibility isn't something you wait for. It is something that you create. The deep rooted fear, that deep rooted belief that we have to compete, or that there's not enough space for all of us, or that we have to figure it out all on our own, or that we have to hit some kind of benchmark that we place upon ourselves until we're ready and worthy of being in the rooms that we desire. It's not real. Because here's what I do know. Being in the right room changes Everything. And you don't need the permission to do that. Because when you're surrounded by other people who see your brilliance, who challenge you, who stretch you, who help you see your own genius in a new way, that's when the transformation and the confidence and the actual propelling of the visibility starts to happen. And this is why I am doing the luminary retreat in April in Nashville. Because I know firsthand that the biggest shifts happen when you stop waiting and you start intentionally positioning yourself for the opportunities that you say that you want that are going to change everything. And that is what this retreat is going to do. If you're interested in learning more, stay put. I'm going to be sharing more in just a moment, but I actually want to walk you through first what visibility actually means, because it's not what a lot of people say that it is, and it's not what a lot of you think that it is. I know that so many of you hear the word visibility and you immediately think of social media. More followers, more engagement, more viral content. And sure, while that's a part of it, true visibility is so much bigger than just being seen on Instagram. In fact, a lot of that visibility that I cultivated for myself, that I was sharing you in my own journey, started before Instagram was even what we know it to be today. As I said, I didn't even have 10,000 followers when I got featured in people.com. visibility is about putting yourself in the direct path of the opportunities that you want. So for me, that meant saying yes to the media features before I thought I was ready.
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Same goes for you.
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Which again, led to that opportunity. And then that single opportunity not only elevated the brand, but it also led to more visibility and more credibility in the industry. So that is what visibility does. And that's how the domino effect starts to happen. It's not about waiting for the moment. It's about strategically stepping into the spaces that expand your authority and actually create the momentum that you keep working so hard for. The kind that elevates your authority. It's that kind that positions you in front of the dream clients. It's the kind that opens doors to bigger stages and collaborations and revenue growth. And that has nothing to do, my friends, with a follower number. That has nothing to do with how many pieces of content you create a week. It doesn't matter. It's about being intentional with how and where you show up. It doesn't matter if you're creating content every single day. If you're not getting in front of the right people. So ask yourself that. Are you getting in front of the right people? Are you positioning yourself as an expert through podcast guest spots, media features, strategic brand partnerships, and yes, your content. But not only your content. Are you creating opportunities for high value connections and conversations that actually move the needle in your business? Because here's the thing. Visibility doesn't happen just because one of your posts go viral. You might gain more followers, see a temporary engagement spike, or even get a few inquiries to work with you. But that alone is not going to create the long term growth and authority that you so desperately want and most importantly deserve. Because you're ready. You're there. It's time. Visibility isn't about being seen by more people. It's about being seen by the right people in the right places with a message that positions you as the go to expert in your space. That's how messaging and visibility connect. It's like they're cousins. You can't really have one without the other. That's how they complement each other. So I have a confession.
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I have some weird productivity hacks. One of them is that I listen to podcasts and audiobooks at at least 1 1/2 to 2x speed. My husband thinks it's absolutely nuts, but I swear it's been a total game changer for me. It just helps me retain information faster. Which is why I am absolutely obsessed with Headway. Headway is like that same hack, but for non fiction books. It is the ultimate book summary app designed to make self improvement simple, smart and fun. And here's what makes Headway amazing. It turns complex nonfiction book books into these bite sized, engaging summaries that you can enjoy in just 15 minutes a day. So whether you are into productivity, happiness, money, self care, whatever that is, there are over 1800 summaries across 30 categories that are in headway. Plus, it's perfect for busy people. You can choose text or audio formats and learn anytime, anywhere, during your commute, during your workout, even a coffee break.
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That's what I love about it.
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And with over 40 million downloads and 2 million users, Headway is the number one education app on the App Store for a reason. So what are you waiting for?
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If you have weird productivity hacks like.
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I do, you're going to love this. Just click the link in the description or the show notes here and visit make headway.cominfluentencer to start your growth journey today.
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Just give it a shot.
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You'll love it. You can take the quiz and explore the topics that matter to you.
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So yes, you you need the messaging, but you also need to be priming and positioning yourself for the right visibility. And that's why most successful entrepreneurs that you see every day, that you follow, that you listen to their podcast, that you, you look at them and you're like, they are inspiring to me. I aspire to be that one day. They don't just focus on content, they strategically place themselves in front of media opportunities, high level networking circles and collaborations that expand their authority no matter where they are, even if you're starting small. That's what I used to do. I would reach out to all of these blogs, popsugar.com, mom, me, any of them that would respond to me and I would pitch them my message and I would say, hey, can I write for you? Can I add value to you? I'm an expert in this thing. Can I support you in some way? And that's why more content and people seeing more content, it doesn't automatically mean more people are going to buy from you. But when you align the message and the authority and your presence in the right places, that's when the game changes. And the best part is that this level of visibility, it is literally available to you right now. There's nothing that you need to be waiting for. There's no special sauce, there's no secret other than your intentional action to start putting towards this. And this is why I am creating, for the first time ever, a retreat that specifically focuses on this. It's the Luminary Retreat in person in Nashville in April. I'm going to show you exactly how to take action on all of this. You won't just learn about visibility, but you're actually going to walk away with a clear, customized strategy for your business that I actually do for you. Before we even get to the retreat, to position yourself for the high level opportunities as well as the business scaling opportunities, along with direct access to the right connections, the expert insights, and a room full of like minded women ready to support your next move. So if you've been wondering, how do I get those media features, am I focusing on the right thing? Am I on the right path? I want you to know that you're not behind and you're not missing anything. The key is just for you to understand and start to apply how to position yourself for visibility in a way that actually leads to opportunity. And that's why the Luminary Retreat exists. That's why I'm doing a retreat for the first time ever. I've never done a retreat outside of a mastermind before, but this was just on my heart so deeply and I knew that I needed to make this happen because this is such the missing piece for people. I was talking to a potential client yesterday about this. You know, she was like, hey, so my goal is to be seen by more people. I want to create impact. I want, I have this $2,000 course and I've already sold a hundred of. It was so hard and it was so much work. I want to sell a thousand by the end of the year. Can I just change my messaging to do that? And I said, no. Yes, you got to change your messaging, but you also got to change your positioning. And you have got to start putting yourself on the path of opportunity to get seen by more people. That is the only way that this is going to work. And that's why so many entrepreneurs feel stuck even when they're making money. Even when entrepreneurs are making money, typically they feel so stuck and so maxed out with their current reach and positioning because it's like they're the only person doing anything. They have no amplification, they have no momentum behind them because they think that if they just keep creating content, keep trying to get more engagement, hoping and praying that that's going to somehow translate into a windfall of high ticket clients, a windfall of brand collaborations, a windfall of media opportunities. But that's not how it works. How it works is by expanding into new spaces, not just repeating the same cycles. So let's talk about the retreat. If you are a woman who you're already have a foundation in your business and you are ready to expand more visibility opportunities to, yes, not only scale your business and make more money, but also create more impact by leveraging partnerships, sponsorships, podcast, guest spots, all of those beautiful things that happen with visibility, that's what we're going to be focusing on in this in person retreat. We focus on visibility as a strategy for business acceleration and for brand amplification. So what we're going to do is that we map out exactly how to align your messaging and authority so that your visibility turns into clients, brand deals, podcast interviews, media features, high impact collaborations, whatever you desire based on your business and brand goals. So what needs to happen? This means knowing exactly, exactly where you should be showing up to attract high caliber opportunities. And this is not a one size fits all. So let's say that Jen joined and Adele came to the retreat. Robin came to the retreat. Those three women are going to have three very distinct and unique expertises, three very distinct industries. So I have to work with them and curate specifically where they need to be showing up to get those opportunities. It's not a one size fits all. Then we're going to be refining your positioning, how you show up and how you show up with your offers so that premium clients and industry leaders actually start to see you and seek you out for these opportunities that you want. Then we're also going to be implementing very specific strategies that put you in front of the right people at the right time. So this deals with messaging refinement, how you're pitching yourself, how you're showing up so that your visibility is actually working for you and not just adding to the noise. And this is what we're going to master at the two day retreat. So this is not just a business retreat, this is not just a feel good retreat. It's an intimate, high touch experience designed for women who are already making moves, but want to scale in a way that feels very aligned and effortless with their visibility focus. So if you're already doing well in your business, but you know your visibility and messaging needs to be stronger to break through to the next level, maybe you have an offer that sells, but you want to be able to refine the positioning so that your ideal clients see it as an easy yes. And so that podcast and the media features that you want see it as an easy yes if you actually need support. And like, what do I say to get on the podcast that I want to get on? That's what we're going to be doing here in a way where we can actually stop relying so much on endless content creation and non stop launches and all of those things to generate demand. Because your authority that is cultivated through the visibility efforts that you're going to be doing should be doing that for you. So at the retreat we're covering messaging, sales acceleration and visibility strategy. But as I mentioned before, there's also going to be a lot of heavy lifting and work done before you even arrive. So before the retreat starts, my team and I will map out a custom visibility and sales acceleration strategy for you. Not a generic business plan. Ain't nobody got time for that. A tailored roadmap designed around your business, your business goals, your strengths, your next level goals. There's a whole form that you'll fill out prior to that that gives us the intel that we need to then do this, and then we bring it to the retreat and we give it to you. And then during the retreat, we refine and expand it together in real time. Brilliant. Amazing. I wish I had that 10 years ago when I was going crazy all over the place trying to make this work. On top of that, I'm opening up my network, my vast, priceless, incredible network that I have cultivated for 15 years now, to introduce you to some of the most sought after industry experts and the behind the scenes players who are responsible for scaling some of the biggest names in our online space. These aren't just guest speakers. These are people who will actually change the way that you do business and change the way that you see yourself as a brand and put yourself out there. Because again, being in the right room changes everything. So when you surround yourself with the right people, you not only do gain access to opportunities, but you also build the confidence to step into them fully with a clear path on how to get there. Because visibility isn't just about knowing what to do. If it was that easy, we'd all be visible and have everything that we want. It's about having the right support system that pushes you to take action and to claim that authority piece and to step boldly into your next level. And so if you are interested in applying for this retreat, this retreat, again, it's in person April 3rd and 4th in Nashville, Tennessee. It is application only. I'm only taking 15 women and I've got to make sure that you are the right fit for this. So I can really support you in really meet you where you are to amplify all that you want to call in. Then all you have to do is DM me the word retreat on Instagram. If you're watching this live on Instagram, don't comment it because the comments go away. So DM me the word retreat. I will send you the application page, it's going to have more information on it and then you can apply. And if you are the right fit, I will personally reach out to you to talk to you about the experience. There's going to be other high networking, high level women there with the same goals, the same dreams, the same kind of different as you to help amplify. And then I'm going to be there, my team's going to be there. It's very high end in luxury. That's the way that I do things, especially in person. And so if this is your vibe, I would love, love, love, love, love to have you. We already had one person confirm yesterday as of this recording. So there's 14 spots available and we've got two people that I' today. So I have a feeling this one's going to go pretty quickly because of how curated and specific and unique it is for a retreat. It's kind of like one on one support meets a mastermind meets a retreat. It's just really unique and beautiful. So if this is your vibe, please DM me the word retreat. I will send you the application for you to apply and then we will go from there and make this happen. But more than any of that, I just want you to remember and I want to leave you with those questions that I asked you earlier. Are you really allowing yourself to be seen? Are you really putting yourself in the path of opportunity to get those things that you say that you want? No matter how big or how small? We all have to start somewhere. I know I did. So are you putting yourself in the path of opportunity to get those things? If not, that is your indication that it is time to lean on support, to lean on help, and to maybe clear out some of that clutter that is keeping you small and that is keeping you maybe confused and a little overwhelmed about what next step to take. So if you're ready for more clarity, if you're ready for more authority, if you're ready for more visibility and more ease on the way to your scale, this retreat is going to be a very special way to start unlocking all of that. All right, my friends. So again, just go to the Show Notes if you want the link to apply, it is going to be there. Or you can DM me as I said earlier, and I will see you next week, same time, same place as always.
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Thank you so much for joining me today and every week here on the Influencer Podcast. If you're wanting to dive deeper into the topics and discussions that we have here, I would encourage you to head over to juliesolomon.net and sign up for my weekly newsletter. It is in our amazing newsletter community.
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So just head over to juliesolomon.net you'll.
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See see a little spot there that.
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