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Woman of Influence
The Luminary Roadmap: Building Sustainable Success as an Online Entrepreneur
00:45:29
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- [00:00]
Julie Solomon
You may need a team, a process, a system to help you be able to hold all that it is that you're calling in. Because visibility without systems is nothing more than a recipe for burnout.
- [00:14]
Unknown Speaker
Welcome to the Influencer Podcast. I'm your host, Julie Solomon. If you found yourself here, it means you are ready to unleash the powerful visionary that lives inside you, turning you into an authentic leader who creates influence, impact and change.
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Let's get started.
- [00:36]
Julie Solomon
Hey there my friends, and welcome back to the Influencer Podcast. If you are here, chances are that you are an entrepreneur who knows you were meant for more. More visibility, more impact, and yes, more revenue. We talk a lot about that here on this podcast. The biggest mistake that I see with most online entrepreneurs in this journey of knowing that they're meant for more and actively going for that is trying to build visibility without dialing in their messaging first, or attempting to scale without sales systems and support systems in place. And that is why I have broken this exact process of how to make this happen sustainably into very distinct phases. Now, what holds so many people back from that next level is not a lack of hard work, it's not a lack of ambition, and it's even not a lack of needing to know more things. It really is about having a clear roadmap and support to guide them there. And that is where this luminary roadmap that I've created comes in, that shares these distinct phases. Now, this is not about throwing spaghetti at the wall hoping for growth. It is truly a step by step phase process designed to take you from refining your foundation like dialing in your messaging and sales systems, all the way to securing high level opportunities like media features, speaking engagements, or even those legacy building projects like writing a book. Now this process and this roadmap came from not only my almost 15 years of being in the PR and 10 years being in the online space, really rooting into my genius of online marketing and messaging. It not only comes from my own personal brand and business and the fact that I have been able to achieve all of these distinct phases, right from the foundational business to building out the cell systems that are necessary for growth and sustainability, to those legacy projects like writing a book and speaking on stages, but it also comes from the nuances of all of the other women in this space that I have helped achieve that as well. So this roadmap is for those of you who are ready to elevate not just in your business, but in your personal brand and really in that authority, so you can create A sustainable, scalable, impactful brand that lasts. So today I'm going to be walking you through each phase of what I call the luminary roadmap. This incredible journey showing you not just what we focus on, but why it's so essential to get these steps in the right order. And trust me, the transformation that happens when you unlock why these things happen, when they do, and really how they build upon each other is incredible. And I cannot wait to dive in with you. So, my friends, let's get started. Okay, so we are diving in with the very first phase because building anything impactful begins with what my friends, strategic clarity. So that is really phase one and two. It's that strategic refinement and clarity piece. Many entrepreneurs in the online space, and when I say entrepreneur, what I mean specifically is your service provider, your online coach or online educator, they skip this step. And because they skip this step, whether it's conscious or not, they end up with a diluted message that actually attracts the wrong audience or no audience at all. And this is where it can get really funky. This is where you start working with clients that aren't your ideal clients. This is when you start working harder, not smarter. This is when you kind of get lost in the content creation haze. And so what we want to do here to really help with this mistake is to focus in on refining and optimizing your advanced messaging to attract your most premium ideal clients and most importantly, to position your brand for high level media and partnership opportunities in the future. Now why this is important, your messaging is the foundation of your brand. So without a clear, compelling messaging, doesn't matter how hard you work, doesn't matter how many followers you have, doesn't matter how great your offers are, without that clear, compelling messaging for that ideal client, you are going to struggle to attract the right client. You're going to continue to miss out on opportunities that were truly made for you. And so this phase, phase one and two, strategic refinement and clarity, really ensures that your message resonates with the premium clients that your offers were made for, and most importantly, the premium clients who are ready to invest. This is how you start calling in the people that are ready to make changes and to invest in the solutions that you provide and not just the lurkers. So how this works, there's a lot of details to this, but I essentially want to give you three quick bullet points to help you start to unlock some things. So how we really work with the strategic refinement and clarity and what needs to happen, step one, you have to audit your current messaging to identify the gaps and misalignment. You have to be able to clearly identify where you are missing the mark when it when it comes to calling in your ideal client, where you're missing the mark with positioning your offer and what it is that you're creating in any misalignments that happen there. The next step is you have to develop what I call your signature framework. This is where you take your method, your modality, your process, your steps if you will. That positions you as an authority in your industry to be the person that teaches or that coaches or that supports on this topic. So this is where we allow ourselves to stick out among the saturation. We take something that is probably common. Like for example, we'll take me. I teach people how to make their messaging magnetic. I'm a messaging genius. That is something that is very common. There is nothing special about me being a messaging genius. However, what makes it special is my unique take on it. My signature frameworks, the way that I am able to break down this common thing that can actually be so overwhelming for people messaging into very tangible, bite sized solutions that people can get results on fast. That's what makes it distinct. So we have to take whatever is our commonly taught thing out there and develop a signature framework around it.
- [07:16]
Unknown Speaker
If you are still listening to this podcast episode, it's probably because your social content isn't hitting the sales goals that you know that you're capable of achieving. It just doesn't feel easy. You're likely frustrated because while sales are happening for you, they aren't growing at the level you know they could be. You see others in your niche skyrocketing and you're wondering why your sales aren't reflecting the brilliance that you bring to the table. And let's just be honest, not from a place of comparison, but from a place of clarity. You know you have more expertise than most people in your space. You know the transformation you provide is second to none. So why aren't more people buying your offers after consuming your content? Nine times out of ten, the problem isn't your pricing or your offer. It's a gap in your messaging. The way you communicate with your audience is the difference between ideal clients buying from you every single day or your sales remaining static for months. The truth is, when you learn how to shift and refine your messaging, you'll have clients reaching out to work with you directly from the content you're already creating without needing constant sales calls, posting every day, or chasing after the next viral trend. This is exactly what I cover inside the Brand Accelerator, which you get lifetime access to, helping you turn your content into a magnet for your ideal clients so your sales can finally reflect the expertise and transformation you offer. Let's turn your messaging into a powerful sales and brand visibility tool. Ready to get started? You can join me@juliesolomon.net TBA.
- [09:11]
Julie Solomon
As I.
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Unknown Speaker
Always say, a large following does not equal a lot of money. Beyond just having a large audience or thousands of followers, what is most important is the relationships that you build with them. And I know I talk a lot about that on this podcast. And there really is no better way to build community around your audience while earning reliable recurring revenue than Memberful. Whether you're a business coach, whether you're a fitness instructor, a family blogger, Memberful is amazing as it lets you offer membership perks and exclusive content to your loyal followers, giving you full control over who has access to things like your blogs, newsletters, online courses, podcasts, private community chats, and so much more. What I love about Memberful is it's so easy to set up and manage your membership program with their platform. There is no tech expertise required. If you are anything like me, I am not tech savvy, so I need so much of it done for me and Memberful does that you can easily create multiple membership tiers and payment options that cater to different audience segments that you may have to really maximize your revenue potential. What I also love about it is that it integrates with all the tools so many of us already use, like WordPress, ConvertKit, Learndash, and so many more. So you can start monetizing your content without changing any of the existing workflows.
- [10:42]
Or softwares that you use.
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You can start growing your audience today into a thriving community and membership business@memberful.com Julie that's M E M B E R F U L.com Julie now step.
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Julie Solomon
Three once you do those two things, then it's time to fine tune your brand voice, what you stand for, what you want to be known for, and ensure that your messaging actually speaks directly to the desires and the challenges of your ideal clients. That way they can actually see themselves in your messaging. They can see themselves in the solutions that you provide. When you do it this way, what happens is that by the end of this phase, you'll have clarity on what sets you apart and a messaging strategy that starts attracting premium clients. Now this is exactly what I help people do inside my program, the Brand Accelerator. I have had so many clients, I'll give you an example of one that was really struggling with visibility. She had a great offer, she's in the health space, she had gotten results from clients, but she was struggling with that visibility piece because she hadn't been able to first take her framework and develop a signature around it. She wasn't able to really see the gaps of where she was missing the mark and calling in her ideal client. But once we started working on some of these strategies, she started to see immediate traction after refining that messaging piece because everything really does begin and end there. So that is really phase one and two, and that is the outcome you can expect once you accomplish that to the level that you need to to get to the next phase, phase three and four, which is all about visibility in sales systems. Now, the mistake that I see a lot of people in our space make is that they often chase visibility, right? But they lack the back end systems and the support to really help that influx of interest, leading to burnout, leading to lack of revenue, leading to missed opportunities. Because if you're chasing visibility and let's say that you're good at it, you don't have the structure to actually support all of the visibility that you're calling in. And so it doesn't really help you if you haven't really accomplished phase one and phase two first. So what we have to do, and this is, I'm thinking of it as you've now accomplished phase one and two, we're now in phase three and four. In order to get to the other side of this mistake, you have to amplify your visibility and create refined sales and support systems to handle the increased demand that you're now seeing. Right? It's a good problem to have, but we've got to make sure that we actually have the foundation to support all that we're calling in. So this is where we start positioning your personal brand for greater recognition while setting up the foundational sales processes, systems, any kind of automated support and tools that's going to be able to help you. And then of course, a person or two or three, you may need a team, a process, a system to help you be able to hold all that it is that you're calling in. Because visibility without systems is nothing more than a recipe for burnout. And this phase really ensures that you're not just growing an audience, you're not just calling in clients, you're not just getting followers, but you're actually able to convert them consistently into really high paying, excited clients with ease. This is where you really start to align your personal brand with those that you are meant to serve. So this is how it works. One, develop visibility strategies that are tailored to your unique strengths. So this is where media features come into play, podcast interviews that you may be a part of, speaking at events or on stages, any kind of collaborative opportunities that you can really start to hone in on your leadership and authority. Then you have got to, got to, got to implement very foundational and very important sales systems, including automated funnels and streamlined client onboarding processes, and make sure that you have, even if it's one person, small but mighty team of people that can support making this happen, then this is where you start working on strategically positioning your brand through that consistent authority building content that is much easier to create now because you've already locked in the foundation of that content in phase one and two with your messaging. So the outcome of phase three and four really leads to increased engagement, higher quality leads, and most importantly, the ability to finally convert all that visibility that you're getting into actual sales. And so that is really the power of, of what happens when you connect deep, deep messaging with visibility strategies using that foundational sales system and support system in place. And this is where you start to see people, for lack of a better word, pop off, right? And it kind of seems like they've come out of nowhere. You just start seeing them on, on Instagram, everywhere. You start hearing them on podcasts that you listen, that you listen to. Maybe they're speaking at events that you've been like, man, I've been wanting to speak at that thing. It is because typically if they're doing it the sustainable way, they have spent some time behind the scenes very quietly but very thoughtfully getting those non sexy, non fun but absolutely necessary things in place in their business. Automations, funnels, systems, team processes in place to be able to actually support what we're seeing public facing. And so this is a phase that is truly, truly important. These typically are the phases that when I have clients come to me, they're always, they always seem to be lacking here because they think that they have more of a front facing issue when really they have more of a back of the house issue. And so this is the work that I love to help people in with my elite cell system. It really gives them the roadmaps that they need to grow and scale. But the important piece to this is that you can't get here yet until you have phases one and two locked in. Then you're going to be ready to actually see success from phase three and four and I'm sure that you're relating to this because how many of you have probably tried to do this before, right? Like you, you've tried to set up systems, you've tried to set up funnels and that sort of thing. And you're like, yeah, but it's not working. Most likely. If that's the case for you, then that is your red flag that you haven't quite mastered phase one and two yet. And that's where you need to go back to. Okay, so once we have mastered phase three and four, we get to phase five and six, which then is the actual beauty of automation and scaling. Now, many people in this industry tend to hit a growth plateau because they're too involved in the day to day tasks that could easily be automated. So in this phase, what we focus on here is automating your sales process and really fine tuning your systems based on real time data and feedback. This is what's going to give us the answers to the questions that we need so we can actually start to streamline repetitive tasks to free up time for bigger and better projects. Why this is so important is because manual processes can only take you so far. So automating the very key parts of your business allows you to focus on higher level strategic decisions and more of those bigger, visible, creative projects that you want to focus on. So how this works is that we first have to identify the repetitive tasks that can be automated. So these are things like client onboarding, lead follow up, project management situations, automated responses to things. This also allows us to optimize sales funnels and really ensure that they are converting at a high level. And this is where again, the beauty of the data comes into play. In the past I have had clients that I know that they are at this phase and they need help with this phase. When they come to me and they're like, julie, my funnel is not working. And I'm like, okay, what part of the funnel is not working? And they're like, well, I don't know, it's just not working. And I'm like, well, funnels don't just not work. Is it the messaging? Is it top of funnel? Is it a link that's broken? Like, what part of the funnel? And they're like, well, I don't know, how do I find that out? And I'm like, you got to look at the data, go in and look at your open rates and your click rates and where people are falling off in the funnel. I mean, there's a process to this, right? And so we have to use the data to refine the strategies and to be able to eliminate any inefficiencies. And I know a lot of times data can be very overwhelming for people. This is why I love to help them in this space. Because it doesn't have to be data doesn't mean you have to get lost in some kind of complex number system. There's very simple yet key things that you could look at just once a month to help you refine. Define any kind of automation strategy that you have or that you're building so you can eliminate the efficiencies. And once you do this, the beautiful outcome here is that you have a scalable system now that allows you the freedom and the space to focus on those higher impact opportunities rather than just constantly being an operational bottleneck. I mean, I have so many stories and so many examples of how automation frees up bandwidth. And I know that a lot of times people feel like automation isn' you know, you lose the human connection, you lose the personal touch. But it's like most of the time we're, for lack of a better word, manually copy and pasting a lot of the things that we already do anyway. So why not just set it up in a system once and let the automation do its job? That's how you scale. You can't scale if every piece of your business requires you to kind of touch it in some way. You're only one person, even your team are only one people. And so this is really what gives you the space that you need to actually become more visible to create some of those legacy building projects that are on your heart and in your mind. You gotta help yourself first by setting up the automation behind the scenes that really frees up that bandwidth. So again, first we work on the sales systems from phase three and four and a lot of those, you know, streamlined processes that happen from the time that someone buys from us to what happens next to make sure that your client experience is the best that it can be. And then we go into really optimizing a lot of the day to day tasks and a lot of the operational stuff that comes with that.
- [21:33]
Unknown Speaker
My friends, I have to let you know about a new approach to strategy that I have been doing over this last year that has helped so many of my clients this year. It is an approach that involves taking a deep dive into your business, examining every part of it, from messaging and offering offer flow to sales strategies, reviewing your messaging, analyzing your offer suite, refining your sales strategies. We dive into all things like social content, email copy and everything in between. And we really talk about what your offer looks like today and how are we making sure that your offer are your offers and the messaging that you use to sell those offers are talking to each other. And then I dive deep into identifying ways to really amplify your efforts to ensure that not only your public facing messaging and marketing, but also all of the invisible behind the scenes strategies that you need in order to scale actually work together. So if this sounds like something that you need help with, it is going to be perfect for you if you are an online educator, an online coach or an online creator who is looking to take your current business model and.
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Scale it to new heights.
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So I am saying for people that may be making, let's say anywhere around 5 to 10 to 15k a month right now and they're wanting to hit those big numbers, the 20k, the 30k, the 50k, the 100k months, but they're sitting here thinking how do I make this happen? How do I keep seeing other people on the Internet do this? But I can't do this. And it really does come down to those three key things that I mentioned earlier. Your messaging, your offer suite and refining those sales strategies. And that is what is happening in my world. And so if you are interested in learning more about that, I would love for you to go to juliesolomon.net/interest. There's going to be a quick form there that you can fill out and from there we will see what you've got going on and see what is the best fit for you. I want to make sure to meet you where you are instead of just throwing some kind of random program at you that may not benefit you. So that's what the form is for. It's really quick to fill out. Again, that's Julie Solomon.net interest if you are looking to scale your offers this year.
- [23:38]
Julie Solomon
And so once we get there then we can dive into phase seven and eight which is the fun stuff. It's that strategic positioning for high impact opportunities. Now a lot of times people in the space often miss out on opportunities like media features or speaking engagements because of two things. Either it's a mindset thing and they don't think that they're ready for it and so they wait too late. Or more times than not it's because their actual business and brand isn't positioned for them. And what I mean is that they keep trying to get the high impact opportunities but because they don't, they're not organized internally. Their systems are a mess. They have nobody supporting them. They don't have a sales funnel in place. You know, their messaging is off. All of the things that we've already talked about in phases one through six. They can't hold a lot of those things that they are pitching or that they're trying to call in or what it may be. So we have to make sure that we're leveraging the personal brand from the inside out to pursue the opportunities such as speaking engagements, podcast features, brand partnerships, whatever is your thing. And then what we do is that we have to continue to refine the strategies based on the outcomes. Now, why this is important is this is where you're given the beautiful gift and opportunity to elevate your authority and take your brand to the next level. Strategic positioning of your brand from the inside out is what opens doors to high visibility opportunities that are going to amplify your impact, your income and what it is that you're known for to a new level. So how this works is that you first have to identify and pitch yourself for high level opportunities that are aligned with your genius and with your ideal client. Then you have to build credibility through social proof, media placements, testimonials, reviews, feedback, case studies, which you can automate, by the way. Then you're going to use those advanced messaging techniques that you mastered in phase one and two to align your brand with the opportunities that you're pursuing. So by establishing your authority as a luminary, this is where you become a luminary. With a growing list of media features, brand collab, speaking engagements. This is where you start to become known for something. This is where you start to stand out among the saturation. This is really where you really start to lead within the niche. Now, I have of course, helped so so many clients land significant opportunities, whether that's been brand deals over the years, book deals, speaking engagements, sponsorship, collaborations, podcast ad collaborations, whatever that is, by positioning themselves strategically. But I can't stress it enough, it's so easy to think because we're always just seeing the outside looking in on people's businesses and brands. So it's so easy to think that like, oh, this person just learned how to pitch and then that's how they got the opportunity, or this person got on this stage, or this person got this opportunity. That's what led to these things. And even though, yes, that is true, that is a big, big part, that's half of it. That's 50% of making this happen. The other 50% is what we don't see. It's the stuff that's happening behind the scenes, the setting up of the automation, the systems, the structures, the support, the sales systems, the funnels that give them the foundation that is vital for them to then be ready for these high impact opportunities. And then once we get there, we go into phase nine and ten. And this is what I call legacy building projects. So there's a difference between high impact opportunities. This to me is more about authority building a lot of times, like short term gains, right? Like media opportunities, podcast opportunities, brand deals. But then we go into a next phase, phase nine and ten, which is legacy building projects. Now what I mean by this, this is like, you know, major speaking engagements, launching a book, becoming known for a signature offer. A lot of times what I see is that online entrepreneurs often jump straight to legacy projects way too early without a strong foundation, which leads to diluted impact and missed opportunities. So here we are at phase 9 and 10. You may have someone that really needs to be at phase two and three, but they've just jumped straight to phase nine and 10. And then they're like, like, why isn't this working? So we have to dive deeper into high impact opportunities, whether that's for you, launching a book, preparing for a major speaking engagement, optimizing a signature offer. And we have to use the strong foundation that you have already built through phases one through eight to approach these legacy building opportunities with much greater impact. So legacy projects really are the culmination of all the work that you've done in the previous phases of your genius of your expertise and personal brand. They allow you to leave a lasting impact and expand your influence beyond what I would call like your just core business, right? This is where you kind of step out of your little corner of the Internet and grow bigger. So how this works is you first have to develop a strategic plan for executing a major project, again, such as a book launch or a TED Talk. Then you align these projects with your overall brand message that you did in phase one and two and with your long term vision that you have for yourself, your business and your brand. And then of course, we've got to leverage all of those amazing refined systems that you've already put in place with all these new opportunities that are coming in to ensure that you have a successful launch of a book, of a TED Talk, whatever that may be. I cannot stress the importance of the outcome of this beyond just selling products, which is amazing. That's the first step, being able to do something like this, like write a book, you know, get it into the hearts and hands of tens of thousands of people, the services, you go into a thought leadership and you create what I call a multi dimensional personal brand. This is more than just being a quote unquote content creator. This is more than just being a quote unquote online educator. This is more than just being a quote unquote podcaster. This is becoming a 360 multi dimensional personal brand. And I also want to say, because I think that it's important. So my, my book came out in 2022. I started in the online space in 2013, so it took, you know, nine years for me to get to phase nine and 10. It doesn't mean it's going to take everybody that long. But like, I just want to like preface that by saying that I think a lot of times we kind of poo poo on the time of things, which I'm going to share more about in a moment without just embracing and realizing that the stuff that we really care about takes time. You know, and if, if I, if somebody would have told me in 2013 that I wasn't going to get a book deal until 2019 and that it wasn't going to come out until 2020 or 2022 and, and throw in a global pandemic in there, you know, like, if I would have said, well, that's just going to take too long, I'm just not going to do this. Like, think about how much I would have missed out on, how much opportunity, how much incredible growth and legacy building projects I would have missed out on. So, like, did it take a while? Yes. Was it worth it? Absolutely freaking lutely. And I would do it again over and over and over again. Now I have had clients that, you know, they have books come out three years after they start, four years after they start, you know, two years after they start. But there was. So when I say start, it might have been starting from the business that we see them have on the outside looking in. But we know that there's probably a decade plus of work and sweat and blood and tears and strife that led them up to that moment. And so I think it's just, it's really about how bad do you want it? How bad do you want to expand beyond just selling products and services? How much do you want to step into that authority building and that thought leadership of who you're really meant to be and really carrying that message to people and places and things that are greater than you could ever imagine. And that's where creating that multi dimensional personal brand comes in. And that's why phase, the legacy building projects are phase nine and ten and not one and two. Okay my friends, then we go into our last phase, which is phases 11 and 12, which is all about embedding long term growth and scaling without sustainable systems as we know, and optimizing those forever because our job is never done. Scaling becomes a cycle of overwork and stagnation. So this is the phase that we really focus on optimization and tweaking and really solidifying our systems and strategies based on what the goals and the projects and the focuses may be at this time, ensuring that they're sustainable for ongoing scale. This is where we start to allow ourselves to create the next big moves. You know, think bigger, continue to think bigger for that continued visibility and industry impact. This is the phase that really ensures that your business and brand is here three years from now, five years from now, ten years from now, that your business and brand can sustain a global pandemic, can sustain, sustain fluctuations in the economy, can sustain when inflation hits the country. It can sustain growth without constant hands on involvement, allowing you to have the space and the freedom and the creativity to expand strategically. So how this phase works, this is where you're going to want to look at everything that you've already done, what worked, what didn't, what you want to change, and conduct a comprehensive review of your systems, your strategy and outcomes to really ensure that that long term vision is coming to a life. This is where you get to identify the new opportunities for growth, whether that's through more partnerships, new offers, new products, scaling existing ones, and that you can then develop a roadmap that is unique to you for ongoing visibility and expansion. Because a business that scales in this way sustainably, with a personal brand ready for continued growth, Growth is one that stands the test of time. And this is really why the importance of this phased approach is so important. Like, I just took you through a lot, I took you through my entire journey of my own brand and business and how I help so many other online entrepreneurs do it. It's 12 phases. Like it ain't two, but it's there for a reason and why, And I call this luminary because this is really about lighting your path forward. And of course you're going to have these 12 phases are the benchmarks, they're the foundation, but they're going to be unique to you. They're going to be nuanced, of course, because you are, you're going to have layers of color and, and ideas and just really diverse things that are Also playing a part in your growth and sustainability. But the important part that I hope that you take away from this overview in this phased approach today is that in an industry where quick fix solutions and short term things like masterminds and six week coaching programs and things like that, it's become very trendy. But I think in the midst of that, many of us have realized that those options often leave us with more questions than answers. And while a three month thing might sound appealing, a 12 week mastermind, a two week coaching program, the trend of these kinds of things promise quick wins and fast results. But they often leave so many of us feeling unfinished and therefore unsupported. And here's why. When something is so short term like that, you may learn one piece of the puzzle, but without strong support and a strong foundational system of phases in place, those strategies have a harder time sticking. The other thing is that there's no time for iteration. True growth, true real, sustainable growth comes from testing, analyzing and refining your approach, which simply cannot happen in 12 weeks. The other thing is burnout. I have noticed because I've tested it, you know, as a coach, I've put on these short term programs, I've been a part of short term programs. Short term programs often push participants to kind of sprint through the phases without the space to actually implement them sustainably. And that leads to exhaustion instead of expansion. And so again, even though it sounds good, right, like, oh, I can do this, like quick fix, 6 week, 9 week, 12 week thing, I have just noticed from my own personal experience, a lot of times we're left not feeling as expanded and as supported and as accomplished as if we would have, if we just committed to like, like the thing. And so luminary, and why it's 12 phases is that it gives you the space to grow strategically. Whether that takes 12 months or six years, it allows each phase to truly unfold fully without rushing. And I can say that with such confidence because I know that the people that are listening to this podcast right now, they're beyond thinking that they can accomplish everything that they want in three months. Like, you are such a sophisticated and smart person and this is not your first rodeo. You've experienced it too. And I know that you're also like, yeah, when, when I look back at my business and brand too, Julie, I'm. I can also say that, like, it is a journey. And the more that I give myself the time and the space to really be in that present moment and to have that teach me what it needed to teach me So I can grow and thrive to the next, the more sustainable I become. Because the truth is that meaningful sustainable growth, the kind that truly transforms your business and personal brand, requires time, it requires strategy, and it requires support to unfold fully. And that's why Luminary is intentionally designed as a 12 phase experience. Each phase builds on the last. And really that's what I love. For our ideal client, this isn't about a quick win or short lived spike in sales. They, they've tried it, it doesn't, it doesn't work for us. It's about building something that stands the test of time because the short term stuff, it just doesn't cut it when you're, when you're thinking about legacy building products. My ideal client for Luminary, she's aiming to become a recognized authority in her industry to attract high level opportunities like speaking engagements, book deals and media features. And she wants to scale her business sustainably so she can create both impact and freedom. She is not looking for the quick fix. And these, those kinds of goals, those are big goals. They require a phased approach that ensures that no step is overlooked. So Luminary, in these phases, it's really about the long game, helping you not just grow your business. And of course you're going to have short wins like we always do, but this is about positioning you for the lasting impact and opportunities that align with your bigger vision. And if you've ever felt stuck in cycles, if you've ever maybe been in those kinds of programs, right, where you feel like you're just having to constantly start over to get ahead, if you feel like things that you've been a part of in the past only scratch the surface of what you needed, then Luminary is your opportunity to finally get the support that you've been looking for. It's about ensuring that every element of your business, your brand and legacy building goals, is addressed in the right sequence and with the right people in place so that you're set up for that long term success. So if you've been piecing these things together, if you've been trying to make your business grow but feeling like the results never really match where you're at or the effort that you're putting into it, it's time to change that. It's really about stepping into a space where every strategy that you use is unique to you, to your business, to your goals. Intentional and most importantly, built to scale. Not just for the next six weeks, even though that will happen, but for the long term. And that's exactly what Luminary is designed to help you achieve. This isn't just about growth, it's about transformation. And if you're ready to rise into your next level of leadership and visibility, there's no better time than now. We are launching Luminary at the beginning of 2025. Luminary is a 12 month experience tailored to meet you exactly where you are while guiding you toward where you want to go. This is a high level coaching experience that focuses on those legacy building projects. So everything that I talked about today, messaging, sales system, automation, funnels, brand partnerships, media opportunities, book deals, this is what we're going to be building out in a 12 month container. You're going to get high touch private one on one coaching intensives that dig deep into your business and personal brand. You're also going to be invited into a very intimate and curated community where we're going to do high touch group calls that keep you inspired, supported, strategically focused. You're going to be able to network in a really high way. You're going to be able to be a part of conversations that are a lot bigger, that are kind of moving and shaking us all into that next level. And then you're going to get access to every single one of my signature programs, the Brand Accelerator, Pitch It Perfect. The Elite Sales system, Revenue Growth Lab. All of the stuff that I have done that has helped not only me, but thousands of entrepreneurs like you master messaging, scale and refine with ease, set up automations and sales systems and secure high level opportunities like media features, speaking engagements, book deals, brand deals, all of it. Luminary is for that ambitious entrepreneur who already knows that they're great at what they do. They have built something that they're proud of and they're ready to refine it, scale it, and step into a level of visibility and authority that they haven't yet fully claimed. 2025 is the year, my friends. You're not just looking for more sales, you're looking for impact, alignment, influence and the systems to sustain it all. If you want to lead, inspire and most importantly, leave a legacy and you know you're ready to do it now that 2025 is your year to finally say no more of this and more of that, please. Luminary is for you. This is your invitation to join us. The best thing to do now if this is something that you're interested in, if you want to learn more about and really how we're going to help you with those opportunities that you've been dreaming of speaking, partnering with brands Becoming that go to authority in your industry. It's not as far away as it might seem, my friends. And we're going to get a lot of the groundwork going. Now. Some of you may already be, you know, at a different phase and that's totally fine. This is about again, that refinement and helping you claim where you're going by meeting you where you are. So this is your invitation to join Luminary. Adding yourself to our wait list is the first step towards really getting the opportunity to learn more. You can click the link in the show notes or just go to juliesolomon.net luminary-waitlist I'm going to be sharing more about the phases, how we work with you based on where you, where you are. Again, this is going to be a very intimate container. We're very strategic about who we call in. There are one on one components, as I mentioned, group components, opportunities to network at a high level. But this is about really, even if you're at phase, you know, 7 and 8, this is about making sure that we go back and look at phases one through six, make sure that you're fully supported there. If you're not, we're gonna get you caught up, so to speak, and really calling in what those bigger vision goals for 2025 are and helping you make that happen. This is why this is a 12 month container because we want to be with you every step of the way and it is going to be incredible. My friends, I am so excited for Luminary. This is unlike anything that I've ever done. Me and my team are just thrilled to be able to really meet you where you are for those higher impact and legacy building opportunities. So again, to learn more, go to juliesolomon.net luminary waitlist or click that link in the show notes. All right, friends, I'll see you next week, same time, same place.
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Unknown Speaker
As always, thank you so much for joining me today and every week here on the Influencer podcast. If you're wanting to dive deeper into the topics and discussions that we had here, I would encourage you to head over to juliesolomon.net and sign up for my weekly newsletter. It is in our amazing newsletter community that we are able to really support you on a much larger scale. And I love to do a ton of amazing things that I send inside your inbox every single week. So just head over to juliesolomon.net, you'll see a little spot there that you can add your information in and you will get on the list and start receiving all of that good stuff.