Loading summary
Transcript14 lines
- [00:00]
Julie Solomon
Foreign. Welcome to Woman of Influence. I'm Julie Solomon and this is where
- [00:11]
Podcast Host/Announcer
high level women come to recalibrate their message, realign their leadership, and rise into the next era of impact. If you're ready to align your visibility with your true authority, if you're called to speak to women at the level you now lead, if you're ready for
- [00:30]
Julie Solomon
your business to feel as elevated as
- [00:33]
Podcast Host/Announcer
the woman running it, this is your space.
- [00:37]
Julie Solomon
Because real influence isn't built in the
- [00:40]
Podcast Host/Announcer
algorithm, it's embodied in your identity.
- [00:44]
Julie Solomon
Let's get started. Hello my friends, and welcome back. I am so glad you're here. So.
- [00:53]
Podcast Host/Announcer
So I want to start today's episode
- [00:54]
Julie Solomon
with something a little uncomfortable. And I say that with love because if this lands, it might just be the most useful thing that you hear this week. So I want to talk about a very specific woman that is currently in your audience. You know her. She has been following you for months, maybe even years. She watches every story, she likes every post, saves it. She shows up for your free trainings. She DMs you afterward to tell you how much she got out of it. She shares your content with her friends. You are one of her top favorite people online to get information and to get support from. This is also the same exact woman that is never going to buy from you. And I want to tell you why. And understanding this today, like really understanding this is the thing that will change everything. She's not there because she can't afford you. She's not there because she doesn't see the value in your work. She is not buying from you because your content was written for her. Now I'm going to say that again, your content was written for this woman who is still deciding, still watching, still on the fence, still needs to be convinced. And when you write messaging and content for that woman, when your message is literally calibrated for that woman who is not quite ready yet, that is the woman who shows up to everything. Every time she shows up, she engages. She tells you how incredible you are and when it comes time to actually do the thing and invest and really work with you, you, she has a reason not to. There's always a reason. The timing isn't right. The price is a little too much right now. She needs to think about it. She maybe, you know, has to get through a couple of things and then she'll come back in a few months and then you never hear from her again. And this is not a her problem. This is a messaging problem. Specifically, it's a problem with who your Message is currently written for now. I want to paint the other picture. There is also a woman out there right now that is following you, that is on your email list who would be the best client you have ever had. She has a budget, she is in the game. She comes to the table ready. She has already decided and she needs support at the level that you are operating at. And she's not looking for free resources. She's been there. She's looking for someone who she can actually invest in, who can invest in her. And she finds you and she looks at your content and she keeps scrolling. Not because your work isn't right for her, but because your message is not speaking to her. It's speaking to a bunch of other women who are not ready yet. But this woman, the woman who is ready because of that, she doesn't see herself in your content. And this is the invisible cost of that identity lag that I talked about in the last episode. Your message is calibrated for a buyer who is on a completely different frequency than the buyer that you actually want and the buyer that you want. That's why they see and feel that mismatch in your messaging, even if they don't know how to name it. That's why they just scroll on past. And then guess what? You never know that she's there. The loud ones in your world, the loud ones are the ones that aren't buying. The quiet ones, the ones that you want, you never know that they're there because they just scroll past. And I want to be really specific about what this costs you today because I don't think we talk about it honestly enough now. Yes, it costs you the obvious things. It costs you the tens of thousands of dollars that should be coming in each month. That's not, I mean, flat out, we know that it costs you the clients at the level that you're ready for that aren't finding you. Yes, it also costs business feeling so much harder than it should. And guess what, it is harder for you when you're in this. But it also costs you the things that may be a little less obvious for you, but they're so important. It costs you energy. Because every single sale right now, every single post that you create, every single email, every single thing requires so much flipping, heavy lifting from you because your messaging isn't lifting for you at all. It requires so much convincing. It requires every client more of you just to get them across the first step. It requires every sales call that has this low level exhaustion of you proving your worth it costs you time. I mean, and I'm not just talking about like, oh, I'm busy and I'm a mom and I'm a this and I'm a that. It's costing you real time because the buyers who do show up right now, they need more nurturing, they need more handholding, they need more follow up. They may be wonderful people, but they're not quite ready to get the most out of what you offer. And so it's wasting so much time because now you don't have time to show up for the buyers that you really want and learn how to create the messaging that's really going to pull them in. Because now you're spending all the time with these people and it's like pushing a freaking barrel up a hill. And then it costs you something that's really hard to name. There is a very specific kind of frustration that comes from being genuinely excellent at what you do and having revenue that does not reflect that. From working incredibly hard and watching someone with less experience than you somehow attract and a different quality of client. That frustration is not irrational. It is a signal. It is a signal that your business is telling you that the gap between who you are and who you are attracting and what your message is saying has gotten too wide for you to handle.
- [07:07]
Podcast Host/Announcer
I am so excited to share this,
- [07:09]
Julie Solomon
especially for those of you who tune
- [07:11]
Podcast Host/Announcer
into the podcast every week and are ready to be actually start putting a lot of this work that you're doing into really intentional action. We just opened up something really special inside the Growth collective which is my messaging membership. And right now you can join and try it out for just one your first week when you use the link in the show notes. Now this is a special link just for my podcast listeners and inside the collective you'll get access to the exact frameworks my high level clients use to create magnetic content that converts. So I am talking about power and pleasure content, mirror messaging, magnetic conversion method and so much more, all built into an easy step by step path that helps you turn your clarity into consistent sales. And if that wasn't magical enough, all of this has also been updated into a custom GPT prompt to make creating any kind of messaging that you need so much easier and so much faster. It is literally as plus plug and play as you can get. Also, every month you get access to a live group coaching call with me where we refine in real time your message together and get you out of your head and back into your heart and your momentum. So if you've been Listening and thinking, okay, I know my message could be clear. I just need someone to show me how. I need this to be easy for me. I need something that can meet me where I'm at. This is your sign. Head to the link in the show notes and join the Growth collective for just 1. $1 your first week. And start that week with Clarity Connection, an incredible community and conversions. Today, I cannot wait to see you inside.
- [08:49]
Julie Solomon
I want to tell you about a woman that I worked with. She had been in business for about five years. Real expertise, consistent content, warm audience. An offer she believed in. Solid validation in the marketplace. When she came to me, she was making about $15,000 a month. And she couldn't understand why she couldn't get over the hump. Because the engagement was there and the reputation was there, and women loved her. And she was constantly getting DMs telling her that she was incredible. But her sales calls were exhausting. Every single one required her to convince. Payment plan requests on every offer, clients who needed a lot from her just to stay engaged. And then because of that, she couldn't get anyone else to come into her business to do the sales calls for her because she couldn't get over this 15k hump. And then she would have a launch and then maybe she would bring in 50,000 and that would feel good for a couple of months, but then she would go right back down to the 15k month. And she told me when we started working together, she was like, julie, I just feel like I'm dragging my business along. Like, have you ever walked a dog? It's like a big dog and, you know, the dog's on the leash and you're like, trying to pull it and it just won't pull. And she's like, I don't know why. Like, I've proven to myself that I can make good money. Like, I've had $50,000 launches. I've. I've seen that it's possible, but I keep getting dragged back into this 15k month. And when we looked at her message together, I saw it immediately. Every piece of content, whether it was a sales page or an email or an Instagram or a LinkedIn post, it was literally created and written for a woman who is not sure yet, for a woman who needs to be educated before she could even consider if this was something for her, for a woman who was looking for very generic advice, for a woman who needed so much proof of value before she could say yes. Because this woman did not trust herself at all. Not my client but the woman that she was creating messaging for, which guess what? That meant every piece of content that she was creating was attracting exactly that woman. So when she came into my world, we didn't touch her offer at all. We did not touch a funnel, we did not grow her audience, we did not spend a single dollar on an. We changed who her message was speaking to. That's it. The month after that shift, she had a $27,000 month. The month after that, $31,000. The month after that, $45,000, $60,000 months after a nine month period of working together literally became her baseline. Then we added ads, we added some team members to help her, and now she's scaling to six figure months. Same woman, same business, same offer, different message, and completely different buyer quality. Now I want you to sit with that for a moment because I know that there's a part of you that wants to look maybe for the tactic in that story, right? Like, okay, well, what was the thing that changed in her copy or her headline or her content pillars? But plot twist, my friends, it wasn't a tactic. It was the identity shift that she needed to make. She had to stop writing for a woman to who needed convincing and she had to learn how to start writing for the woman who was ready to invest with her. And then that buyer started finding her and investing in her. That's it. That's the tactic. So let me get into a little bit of the mechanics here because I do think that it is helpful when your content is written from your highest self identity. Now, if you've ever been into my world or come into my free trainings at all, you've probably heard me talk about the three different buyer identities, right? We've got the former self, the working self, and the highest self. When your content is written from that highest self identity, from the authority and the expertise and the results that you have now, not the ones that you're building toward when you started, it sends a very specific signal. It signals to a very sophisticated buyer that you know who you are, you know who you're for. You are not trying to convince anyone and you are showing them who this is for. And they either see themselves in it or they don't. And the woman who is ready, who is in the game, has the budget, looking for exactly what you do, she recognizes that signal immediately because now you're on the same frequency and it feels different to her than the content that's out there that's trying to earn her trust. Because that's what everybody in Their flipping dog. Do they over educate, they over inform, they oversell. And she's just like, finally, here's a woman that already knows her value. Like, I know my value. This is exactly the kind of woman that I want to invest in. So she doesn't need to be convinced. She wants to be called forward. And your content right now, it's probably doing one of two things. It's either being too educational, teaching, providing value, proving your expertise, or it's going to personally relatable, building connection, sharing your story. Both of those things serve an audience that need to be warmed up. And neither of them speak directly to the woman who is already warm, who is already ready, who is looking for someone to step into the role of expert and just simply guide her. It's simple, guys. This is what I do. This is who it's for. Here's what's on the other side of that and that shift from you spending so much time trying to warm people up to just calling in the ready now buyer. That is what changes the quality of actually who shows up in your world and who responds to your content and who ultimately buys from you. Now, I want to give you something to think about before we talk about what I'm hosting this month. The next time that you sit down to create a piece of content, before you write or record or film anything, I want you to ask yourself this question. Who am I writing this for? And not in terms of a demographic and not in terms of a niche, but in terms of readiness. Am I writing this for the woman who's still deciding, who needs to be educated, who needs to be convinced that this problem is real and that I'm the right person to solve it? Am I writing this for a woman that just wants generic tactics and takeaways? Or am I writing this for the woman who already knows that the problem is real, who has already decided that she needs support, and who just needs to see herself in what I'm putting out? Because those are two completely different messages for two completely different buyers. And right now, if your sales feel heavy or inconsistent, if your clients require a lot of convincing, if you keep attracting enthusiastic fans who never become buyers, then you are probably writing for the first woman. The shift to the second doesn't require a new offer. It doesn't require a bigger audience. It doesn't require a large ad spend. It requires a different identity underneath your message. Which brings me to what I'm hosting this month, the wealth expansion experience. It's happening April 14th, 15th and 16th, 90 minutes each day free live with me each day 11am Central. This is a three day live event designed specifically to close the gap between who you've become and what your message is currently saying. 3 days, 90 minutes each day to identify the exact buyer that your content has been calling in and to shift it to call in the ones that you actually want. So day one we find the message that you've been hiding. Okay, so this is the version of your authority that your message has actually been underselling. Day two, we name the revenue gap. We look at which buyer your message is currently speaking to and what that has been costing you. Day three, we decide and declare what she hears from you. Now we build the messaging direction for the next chapter of your business. Every day you get a free working tool. Every day I'm live with you. 90 minutes. Focused, surgical specific. There will be a replay. So if you can't make it to all three days or you're going to kind of be in and out, go ahead and sign up so you get the replay because I'm going to give you time to really absorb this. Okay, the link is in the show notes. You can also go to juliesolomon.netwealth to save your seat. And I just want to quickly say this for the woman who has been trying to figure out her buyer quality problem for a while, who has changed her content and her offer and her strategy and keeps hitting the same ceiling. I want you to know it's not the strategy. It is just the very subtle and nuanced layer underneath the strategy. And that is exactly what these three days are going to address and close. I cannot wait to see you there. It is going to be amazing and I will see you next time on this podcast. Same thing, same time, same place.
- [18:03]
Podcast Host/Announcer
If today's episode served you, don't forget to hit subscribe, leave a review and share it with a woman you know is ready for more. You can now watch every episode every week on Spotify and YouTube and continue to listen on the platform of your choice. And if you want behind the scenes updates on business messaging, leadership, special promos, the first access to what's happening in my business, in my world, I would encourage you to join my weekly email circle@juliesolomon.net newsletter. That is where all of this goes down. That is not normally shared publicly. This is where your next era begins and I'm so glad that you're here.