Loading summary
Transcript8 lines
- [00:00]
A
I want you to look at your low ticket offers or your freebies and I want you to ask yourself, is this designed for the person that I want in my signature programs? If the answer is no, it is time to tweak it.
- [00:13]
B
Welcome to the Influencer Podcast. I'm your host, Julie Solomon. If you found yourself here, it means you are ready to unleash the powerful visionary that lives inside you, turning you into an authentic leader who creates influence, impact and change. Let's get started.
- [00:35]
A
Hello, my friends. Welcome back to another episode of the Influencer Podcast. Julie here. And today we're going to dive into a game changing. You know, I love my game changing strategies for anyone who is feeling stuck trying to sell their signature offers. So if you're someone who is constantly creating either low ticket offers or freebies, but you feel like you're talking to the wrong people or you're not seeing those low ticket buyers or those freebie investors transition into your signature spaces, this episode is for you. We're going to flip the script, my friends, on what you've been taught about freebies and about lower ticket offers and really show you how to turn them into powerful and profitable gateways to your signature programs. And we're not just talking theory here. This is exactly what I've done to bring in six figure months, seven figure years without running myself into the ground. And so if you're tired of working harder for smaller results, and I get it because I've been there, listen closely because this episode could completely transform how you structure your offers and more importantly, how you generate consistent revenue. So with that, my friends, let's get started. Okay, so I know I've talked about this in bits and pieces on this podcast, but I want to get really specific here. So the first thing to understand, and you've probably heard me say this before, is that low ticket offers does not mean low value. And I believe that low ticket offers should not be designed for newbies or beginners unless your signature program is specifically for newbies or beginners. So let me explain what I mean. Most people, because of the way that a lot of us were taught traditionally with online marketing, is that they create their low ticket offers with the mindset that these low ticket offers are really even our freebies. And I'm going to get to that in just a moment. But our low ticket offers are really meant to be these entry points for people who are not just brand new to your world, but like brand new to whatever your niche is. So like, if you are a business coach, they're brand new to business. If you're a fitness coach, they're brand new to fitness. If you work with parents, they're brand new parents. But why that may be the wrong approach if you want to sell your high tech ticket offers is that that could not be aligned with who your signature offers are for. So think of it like this. When you go to a store like Ulta or Sephora or Nordstrom and let's say that you want to a really expensive serum, you often ask for a sample first, right? Like I do this whenever I go to buy a really nice foundation, I'll be like, hey, can I get a sample first so I can make sure that it's like going to fit with my undertone and it's the right thing for my skin. Now if Sephora gave me some watered down sample that didn't deliver in any noticeable results, would I go back to buy the full size product? Absolutely not. But if that sample makes my skin glow, makes it hydrated, is the right, you know, color for my undertone, just after one application, I am much more likely to go and buy the 200 full size version of that foundation, right? The same concept applies to your offers. Your low ticket offer should really give your dream client a really juicy taste of what it's like to work with you. That way they could say like wow, if I'm getting this for $49, I can't wait to see what happens when I invest in their signature program. This is also why I don't create freebies anymore. The reason why is because I know that my ideal buyer is not downloading freebies. Now I talked a lot about this in detail in episode 419 from October 30th. So if you want to go back and listen to that because I break all the details down, I highly recommend that you may not be the same. You may have ideal buyers that are downloading freebies. I for me, when I got really honest with myself, my ideal buyer is not sitting around downloading a bunch of business tip freebies that just collect digital dust. Because of that, I knew that if I focused on creating a low ticket offer that really acted as like a sample of what it was like to work with me knowing that my ideal client would find value in that my ideal client would invest a small amount to get a taste of my work before she invested in a premium amount. Now this approach has been proven to be far more effective for me than freebies are in attracting the right people into my higher level programs. Because here's what most people get wrong first, as I mentioned, they create low ticket offers for beginners or they create low ticket offers for people that just are not their dream clients. They're creating low ticket offers for maybe some version of a client, but it's not who their ideal client is for and it's not who their signature programs were created for. Which means then they're funneling all of these people on their email list that are not ideal buyers. They also water down their low ticket offers thinking that high value only belongs in their signature programs, which could not be farther from the truth. Right? Low ticket does not mean low value. And third, they don't create what I call is really a natural flow between the offers. So a lot of times this can leave ideal clients really feeling lost in the customer journey instead of guided through the seamless process. So instead your low ticket offer should be a very quick high value sample of your best work. It should be designed to quickly and specifically get your ideal clients to see the value in working with you at a higher level. So the other thing is that we don't want our low ticket offers to be something that is really strenuous to be something that is way too process driven. That's going to like really take your ideal client a lot of time to understand and through. We don't want it to be a lot of theory based work, right? Like we want it to be aha, moment, tangible, digestible, really good takeaways that they can see. Like wow, this is really valuable. Now I've seen this work time and time again in my own business, time and time again with my clients that I teach either in my luminary program or in my VIP sessions.
- [07:11]
B
Hey there Julie here. I want you to imagine this year having a business that not only attracts paying clients on repeat without being glued to your phone 24 7, but also calls in that visibility and authority that you're craving. This is where my high level coaching opportunities come in. Now there are two ways to work with me in this capacity. First are my VIP sessions. These are fully customized deep dive strategy days where we refine your messaging, optimize your offers and build a client journey that converts. This is all about creating a sales process that works for for you so you can step away from the grind. Or if you're ready to take it further, then you should apply for my Mastermind Luminary. This is an elevated experience that combines the VIP sessions with ongoing support, monthly group calls and a two day retreat in Nashville. Plus you'll gain access to my Network. Yes, I am opening the doors to podcast spots, speaking opportunities and more collaborations to really help you get in the right rooms. Think of me as becoming, becoming your new publicist. So the difference here, VIP sessions are for immediate strategy and implementation, while Luminary is your all year growth container with deeper connections. And those visibility opportunities, both are designed to help you hit the multi six or seven figures without the overwhelm. So if you're ready to create those consistent scalable sales, if you're ready for that visibility, then you can head on over to the Show Notes to apply for which one applies to you. And let's make this year your most profitable year yet.
- [08:54]
A
For example, one of my offers, the Visibility accelerator, it's a $22 offer and then we have another $22 order bump and that order bump is like, we have like a 68% conversion rate on that. So typically we're getting $44 for that purchase. Since we started that, from the time of this recording, the Visibility Accelerator has sold over like 127 times. Now this has brought in, you know, roughly $5,600 in sales initially from that. But what it's done for us for our higher level stuff has been a lot greater than that. Why? Well, one, because it delivers very real and actionable results for a specific problem that my ideal buyer faces, which in this case the Visibility Accelerator. The problem it solves is feeling invisible in a crowded online space, struggling to get their offer seen by the people. So we work on that messaging piece. The Visibility Accelerator is really designed to help them shift their content from generic to magnetic, and more importantly, giving them a preview of what it's like to work with me on refining their messaging for visibility and conversions inside either the Brand Accelerator or if they want to work with me higher level, one on one with my VIP sessions. And it's been so successful because it speaks directly to the pain point of wanting more visibility without doing more work or relying on exhausting strategies. So what happens is that people that join the visibility accelerator at $44, because of the way that that is set up, they immediately get quick takeaways, quick aha moments, see what it's like to work with me and they are much more likely to jump into my signature program, which is the brand accelerator, at $2,000, my VIP days that range anywhere from 15,000 to 20,000, depending on what we're working on, my year long Mastermind Luminary. So it's not just the $5,600 in sales initially, like that's great. That offsets, you know, the cost of team and you know, work and when we run ads behind it and all of that. But what is really the cherry on top is like that next step and selling more of the signature programs so.
- [11:11]
B
I have a confession. I have some weird productivity hacks. One of them is that I listen to podcasts and audiobooks at at least 1 1/2 to 2 speed. My husband thinks it's absolutely nuts, but I swear it's been a total game changer for me. It just helps me retain information faster, which is why I am absolutely obsessed with Headway. Headway is like that same hack but for non fiction books. It is the ultimate book summary app designed to make self improvement simple, smart and fun. And here's what makes Headway amazing. It turns complex nonfiction books into these bites sized engaging summaries that you can enjoy in just 15 minutes a day. So whether you are into productivity, happiness, money, self care, whatever that is, there are over 1800 summaries across 30 categories that are in headway. Plus, it's perfect for busy people. You can choose text or audio formats and learn anytime, anywhere, during your commute, during your workout, even a coffee break. That's what I love about it. And with over 40 million downloads and 2 million users, Headway is the number one education app on the App Store for a reason. So what are you waiting for? If you have weird productivity hacks like I do, you're going to love this. Just click the link in the description or the show notes here and visit make headway.cominfluentencer to start your growth journey today. Just give it a shot. You'll love it. You can take the quiz and explore the topics that matter to you.
- [12:48]
A
Another example is how I position low ticket offers as preview experiences. So imagine your favorite restaurant offering small plates, tapas that give you a flavor of their best dishes or even like cocktails. Right? You're you're not just getting a sample, but you're getting a very curated glimpse of the full experience. Once you've had that preview, you're going to be ready to dive into the full course meal. And this is exactly how your low ticket offered should feel. It should feel like an enticing introduction to your highest level support. And this is why going back again, like I don't create freebies. Like I would rather have people that want to invest $2244 to get a very high value, high driven taste of what it's like to work with me, see it in real time and then come back and invest for the more signature offers. The other thing that this is doing is it is allowing me to build my email list with way more qualified people. I'm not just filling up my email list with a bunch of who wanted a bunch of random freebies who are not ideal clients. So let's put this into practical application for you today. Here's how to apply this to your business. The first thing that I want you to do is I want you to audit your current offers. I want you to look at your low ticket offers or your freebies and I want you to ask yourself, is this designed for the person that I want in my signature programs? If the answer is no, it is time to tweak it. And you want to think about who you truly want to work with in your signature offers and reverse engineer your entry level offers from there. Now this is like what I love to work with people on inside my VIP session. So we don't just cover messaging, but we also cover this offer positioning and really like the flow and the evolutionary pathway that needs to happen to make sure that this stuff really talks to each other in the way that it needs to. Now my course, the Brand accelerator, gives you all the messaging frameworks that you need. But really auditing your offers and more of this offer positioning work, it's higher level work. It takes a lot of heavy lifting on my part to really get under the hood of your car, so to speak. So this is why I do that inside the VIP sessions. Now the next thing that you want to do is create micro transformations. So once you audit, I want you to ask yourself what is one small but mighty result that you can deliver inside your low ticket office that comes from your signature program. It doesn't always have to come from that, but that's really what makes the most sense. Because why would you just add a bunch of extra work on your plate when you probably already have something fabulous in the signature program that you could pull out? And so you want to make sure that it's a very clear win that will leave your dream client wanting more. For example, if you're a fitness coach, your low ticket offer might teach a very specific high impact method for optimizing their workout routine to burn more calories in less time. That actually comes from your signature program giving them noticeable results after just one session. That would be a great thing to pull out and create a low ticket offer around. So here's another quick way to really audit your messaging right now too, to see if it's resonating with your ideal client throughout their buying journey. So that's like how we work on the offer side. Here's how we work on the messaging side. I want you to take a look at your current content, whether it's an Instagram post, an email, a sales page. And I want you to ask yourself, am I speaking to my ideal client at every phase of this journey or am I only talking to people at one specific phase? Am I only talking to people who maybe they are my ideal client, but not for five more years. And so I'm calling in people who just aren't ready. And this is where my proprietary method, the evolutionary pathway, comes in. This is really about structuring your client's journey so that your messaging and your offer suite guide your clients seamlessly from where they are right now to the next phase that you get them to. So for example, your low ticket offer should align with that stage of your client's journey, providing them with a very easy and actionable win that builds trust. Then your signature offer should continue and really pick up where the low ticket offer left off. That's what's going to continue to meet their evolving needs, nurturing and converting them through each phase of their buying process with you. So it's twofold. If your offers aren't aligned, then you've got to do an offer audit to really work on the offer positioning. If your messaging isn't aligned across these phases, then you are most likely losing clients right now because they don't see the full pathway that you've mapped out for them. You may understand it conceptually, but if it's not mapped out in your messaging, they're not going to be able to see themselves and what it is that you can offer them. So by ensuring that each offer speaks to a specific phase of your ideal client's evolution, you're actually going to be able to attract and retain more of the right people no matter what step they're in, like every step of the way, no matter what kind of phase they come into you. For now, the third thing that you want to do is that you've got to make sure to make the connection. So again, inside your low ticket offer, you have to be able, and there's some nuance to this, there's some finessing, if you will, and strategy, but you have to be able to create very natural touch points that lead people into your high ticket programs. So this could be through a signature framework, case study, the personal invite. But you cannot leave your ideal clients wondering what's next in your low ticket Offer without showing them that next step that is the fastest way to leave money on the table. And then the last thing is that messaging refinement. So we know that we have to ensure that every piece of the content that's promoting your offer speaks directly to your dream client. But we have to make sure that you're actually using the language that they would use, that they resonate with. And you've got to make it clear that this isn't just some low ticket program, some freebie, something for a bunch of beginners, but it's actually a gateway to working with you at a much more higher and signature level. So by making these shifts, and this is kind of where offer refinement, offer positioning and messaging meet, by making these shifts, you're gonna stop wasting time creating content, creating low ticket offers, creating freebies, creating whatever it is for people who will never buy your signature offers. And you're going to start speaking directly to the ones who are ready to invest. So if you want to see exactly how I structure my low ticket offers to seamlessly flow into the space, you could join the Visibility Accelerator to kind of see the process. Right? Like, the Visibility Accelerator is all about messaging and it's going to give you a powerful preview of what it's like to work with me and how to refine your messaging for better visibility and conversions inside the Brand accelerator. If you're ready to go all in and you want the full messaging frameworks to skyrocket your brand, then the Brand Accelerator is going to be your next step. But what I want you to pay attention to is actually how this is set up. So it's not just the strategy in the content inside the Visibility Accelerator. That's one piece to it, that's the messaging. But watch how my low ticket offer seamlessly flows into the high ticket one. And so both links to these are in the show notes, depending on where you're at. If you want to refine your messaging, then get into the Visibility Accelerator or the Brand Accelerator. If you're like, no, Julie, I need this built out, then this is where you're going to want to work with me in a VIP session. And you can find the link to that in the show notes as well. There's also a link in my Instagram bio where you can DM me. Now. I would love to hear your thoughts on today's episode. I want to know if this is resonating with you, so just leave a review with your feedback or just send me that DM on Instagram Solomon and let me know what hit the most because your feedback means the world to me. It allows me to create more streamlined content for you here based on where you're at and what you want to know more of. So I cannot wait to connect with you and I will see you next week friends, same time, same place.
- [21:22]
B
As always. Thank you so much for joining me today and every week here on the Influencer Podcast. If you're wanting to dive deeper into the topics and discussions that we have here, I would encourage you to head over to juliesolomon.net and sign up for my weekly newsletter. It is in our amazing newsletter community that we are able to really support you on a much larger, larger scale and I love to do a ton of amazing things that I send inside your inbox every single week. So just head over to juliesolomon.net you'll see a little spot there that you can add your information in and you will get on the list and start receiving all of that good stuff.