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- [00:00]
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Let me tell you this. There is nothing more costly than getting exceptional at building the wrong thing.
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Welcome to the Influencer podcast. I'm your host, Julie Solomon. If you found yourself here, it means you are ready to unleash the powerful visionary that lives inside you, turning you into an authentic leader who creates influence, impact, and change. Let's get started.
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Hello, my friends, and welcome back to today's episode. Now, today's episode is a little different. I want you to think of it as a private debrief for me to you. Over the past week, I hosted a live training called the Messaging Reset, and hundreds of you showed up. The energy was so good, it was so electric. But I know that not everyone can make it live. So what I wanted to do today is I wanted to bring you a distilled version of that experience here on the podcast. Why is that? Well, it's pretty simple. The truth is, your business does not rise or stall because of how many reels you post, how fancy your funnel is, or how often you go live. It rises or stalls because of the message and more importantly, who you are speaking to behind that message. And messaging is not just content. Messaging is your ethos. It's how you lead yourself. It's how you position your offers. It's how you attract or repel clients. It's how you hold your team. It is the literal root system beneath your entire business. It is the identity behind the words that you use and the identity of the women those words call in. So when your message is misaligned, the cost is massive. Yes, it costs money, but most importantly, it costs you clarity. It costs you confidence. It costs you the ability to fully embody your mission and be the vessel that you were called to be. Your mess can be a part of of the content that you create and your origin story and your journey, but it cannot be your message. It cannot be the foundation of your business. Because if your message is still built around who you once were and your origin story and how you fix people and the five tips and the five steps, you're going to keep attracting buyers who were never actually ready to buy. So today, I want to walk you through what I shared in that training. We're going to break down why your message might still be attracting buyers who aren't actually ready to buy, what that's costing you and what changes when you shift to speaking to the highest self buyer. This is not just about marketing. It's truly about calling in the women that are ready to buy now that you were meant to serve. Leading with clarity instead of that hustle and finally building the business that you thought you were building all along. So let's dive in now. One of the biggest lies that we have been taught in this industry is this. Just serve a former version of yourself. And that advice works in year zero of business when you don't yet have frameworks, proof or results, your story is literally your strategy. But once you've built the programs, the clients, the brand, serving your former self does nothing but keep you stuck. Because when you serve your former self, guess what? You attract your former self. And your former self doesn't buy. Former self buyers don't buy. So let's break this down. Former self buyers, who are they? Well, they're your freebie seekers. The ones who love your content, clap for you, tell you you're inspiring, but they never pull the trigger. They're still hustling, still learning, still consuming. Then we have what I call your working self buyers. This is a step up from former self. So they're interested, they watch closely. You know, the ones that are always on every story answering the polls, but they hesitate. They may buy, but it's very inconsistent. And a lot of times they stall. They orbit around your world without fully committing. Then we have highest self buyers. Now these are the women who are ready now. They're decisive. They're already successful. They're already investing, they're already powerful. They don't need to be convinced. What they need to be is mirrored. And so here is the important piece for you. If your message still sounds like it's written for your former self, you're going to keep attracting former or working self buyers. And that is exactly why your sales most likely feel stuck right now. Former and working self messaging. It's like running your business out of a starter apartment. It technically fits, but it's cramped, outdated and limiting. Highest self. It's like moving into the home that you were always meant to live in. Spacious, aligned and sustainable. The shift doesn't erase your business. It doesn't erase clients. It just unlocks the ease that you have been trying so desperately to call in. So how do you know who your message is actually attracting right now? Well, if your posts sound like origin stories, meaning I used to struggle with burnout, here's what helped me. That type of messaging is former self messaging. It pulls in buyers who nod their heads but never buy. If your content is full of long explanations, checklists, or posts that lean into more pain or in are heavy, heavy in the education side of things, that's working self Messaging. It's going to call in buyers who engage, but they stall when it's time to commit. But when your message mirrors the live desire and ideal reality of your highest self buyer, when you say what she's already feeling but hasn't named out loud yet, that's when the sales shift. Highest self buyers don't need more education. They don't need more information. They don't need more inspiration. They don't need another funnel tweak. They don't need to be convinced. They need to feel like your words see them. They need your message to mirror who they already are. And here's the thing. The voice that once sold for you is no longer of you. And your ideal buyer knows that because she's not lost. She's not confused. She's just waiting for your message to catch up. She's waiting for that voice of you now to finally speak to her. And I know this because I lived it. I built the business, I wrote the book, I had the Chop Charting podcast, spoke on the stages, the launches, the clients, the visibility. On paper, it was all there. And yet behind the scenes, it still felt heavier than it should. Every piece of content, every launch, every email, every funnel. It was like I was carrying the weight of having to prove myself over and over and over again. And not because I wasn't successful, but because my message was still anchored in buyers and two buyers who weren't actually ready to buy.
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You know how I'm always talking about resonance and marketing? Well, I wanted to go deeper. So I took Daniel Pink's class on sales on Masterclass and it completely shifted how I view selling. Instead of tactics or pressure, it was all about trust, connection and making people feel seen, which is my love language. And that's exactly why I teach my clients. So learning from him was like the fuel for my next next level. When I took this class with Masterclass, you can learn from the best to become your best. For just 10amonth, billed annually, you can get access to over 200 classes across business, leadership, communication, creativity, and so much more. Even with my pack schedule, I love how the Masterclass lessons are short, potent and powerful and very easy to fit in while I'm making tea or getting ready in the morning or driving. And I use it this way to really compliment a lot of the work that I am doing in my business.
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But also outside of it.
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And you should too. You especially if you want to build a business and a life that feels like you. Right now. Our listeners get an additional 15 off of any annual membership@masterclass.com influencer that's 15% off@masterclass.com influencer masterclass.com influencer and maybe this will sound familiar.
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If you post something and the comments flood in with things like, this is so inspiring. I needed to hear this. You are such a light. But when you open your inbox, there's no applications, there's no payments processed, or let's say that you host a masterclass. People show up, they nod their heads, they engage with the chat, but when it comes time for the offer, crickets. Here's the thing. It's not that you're not brilliant. It's not that you don't know what you're doing. It's that your message is still speaking to women who clap for you but don't commit to you. And what I've learned is this. It wasn't more strategy that I needed at that time. It wasn't a bigger funnel or better ads or more followers. It was a true recalibration of who I was speaking to. I say it a lot. Words are spells. They have so much power behind them. What we consume matters. How we consume it matters. The words that we see, the words that we speak, the words that we read, the words that we hear, it matters. And I see it with my clients every day. I want to tell you about Jess Spreet, who's currently in my world. She started working with me a few months ago. She had the offer, she had the funnel, she had the audience. But her message, it was still tuned in to that working self buyer. Women who looked interested, who circled the Runway, but they never landed. So what we did is we didn't burn it all down. We didn't run a bunch of ads. All we did was shift her message to mirror very distinctly that higher self buyer energy for the woman that she needed to call in. Now, for her, that was a woman who was already accomplished, already investing, but she was looking for someone to really help her with that purpose piece and that confidence piece and that clarity piece, coming from corporate into the work that she's doing right now. Because Jespreet does a lot of executive coaching. She works with a lot of corporate women. And the result to this was again, same funnel, same traffic, same offer, different message. $8,000 within that first month. The second month, she had already surpassed 10,000 more dollars than she had the month before. That's the difference between content that gets collapse and messaging that gets clients. And it's not just about Jaspreet success. It's about you. Because if you're listening right now, you already know what it feels like to have an audience that cheers for you but doesn't buy from you. You've already lived the day to day of likes and comments and saves and content creation and posting and followers and still feeling like sales are harder than they should be. The problem isn't you. The problem isn't your offer. The problem is that your message is still anchored in buyers who aren't actually ready to buy. And the shift that changed everything for me, for Jaspreet, and for so many of the women that I work with is this exact recalibration piece that I'm talking about going from former and working self content to that highest self content. And here's the part that I can't stress enough. You cannot do this recalibration alone if you've been trying. You already know how it feels. You tweak the funnel, you post more often, you hire the ads manager or the copywriter or the va, and still you're left wondering why it feels like you're spinning your wheels, why the women you know you're meant to work with never seem to actually cross the line at the level that they should be. That frustration isn't because you're missing a strategy. It's because you're missing the proximity. You're missing the opportunity to be across from someone and for them to see the gaps that you haven't been able to see yourself.
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So I have a confession. I have been wearing skims for years now. From their intimates to their sweat sets. I basically live in their sweats every single week. But the Fits Everybody collection, it is my favorite yet. These bras and underwear literally feel like second skin. I have got them in multiple colors. There is just no digging, no pinching, no awkward lines. I'm just going to be real with my women out there. It is just pure softness and stretch that somehow molds to you no matter what. The first time that I tried the Fits Everybody triangle bralette, it was night and day. It's supportive, but it's light. It holds me in without squeezing and adding that, you know, fat pocket that can come out. And honestly, it made me want to replace every bra that I own. So I did. And don't get me started on the bottoms. I even forget that I'm wearing them because that is how good they are and that is how great they fit. If you haven't tried skims before, do not sleep on them. I recently took my mom to New York on a trip and we went to the skim store and she even found something that worked for her and our bodies are very different. You can start to shop Skims Fit everybody collection@skims.com and after you place your order, be sure to let them know that we sent you select podcast in the survey and be sure to select our show in the dropdown menu that follows.
- [14:07]
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I'm going to tell you a quick story of Several years ago, I was invited to meet Oprah backstage before an event. Now, I had seen her speak before, but this moment was different because I wasn't watching on television or even in the audience anymore. I was literally standing in her field. I was in proximity to her. And I'll never forget what I saw. Her mic taped in a very particular way. Her water in a certain kind of glass with a certain kind of straw because it flowed easier for her on stage when she drank it. The way that she greeted every single person backstage. These were not tactics that I could have googled. They were calibrations and moments of choice and decision that I could only observe and absorb by being close enough to her to witness them. And that's because clarity isn't taught. It's transmitted through that proximity. And the same is true for your business and for your messaging. You could do another funnel tweak. You could drown yourself in more content. You could create another checklist. But that's not going to move the needle. Why? Because what you need is to be in proximity with someone who can mirror that highest self messaging back to you. Here's the thing. If you already knew how to do it, you would already be doing it. Just because you haven't rooted into this framework doesn't mean that something's wrong with you. You just need the help. You need to be mirrored, and you need that identity mirrored back to you. The identity of the buyers who are ready to buy. That's why waiting is so costly. That's why doing another checklist is so costly. That's why creating content without this in place is so costly. That's why focusing on followers and ads instead of rooting into this is so costly every month you keep speaking to buyers who aren't ready. You're not just leaving revenue on the table. You're literally leaking energy. You're compounding misalignment. You're building momentum in the wrong direction. And that makes the recalibration even harder to do later. And let me tell you this. There is nothing more costly than getting exceptional at building the wrong thing. And that is exactly why I created the revenue accelerator container. Because in this room, we don't focus on building the wrong thing. You're not trying to figure it out on your own. You're not piecing things together from free content from another course that you bought. You're in proximity, real recalibration, real feedback and real alignment that shifts everything faster and deeper. So here's what you need to know. This isn't another course. It's not a library of templates or tips that you'll never use. It's not a program where you're shuffled in with 85,000 other people like it's a sample cell at Zara. It's a high level, high proximity coaching experience where you recalibrate the entire identity of your messaging so that every single touch point in your world, your content, your offer, your ads, your funnels, your sales conversations, the way that you lead your team finally mirrors that highest self buyer. And that's when sales don't just happen faster, they happen cleaner and easier and more consistently. Because the truth is, if you keep speaking to buyers who aren't ready, you're just going to keep attracting buyers who aren't ready. And you're going to keep carrying the weight of a business that feels heavier than it should. But when your message matches the woman who is ready now, that's when sales start to flow. Your content feels lighter, your business becomes sustainable again. And if you've been listening today and thinking, yeah, but Julie, my message is still attracting the wrong buyers. How do I know that this will work? Well, this is your moment to figure it out. This is how we do it differently. Inside my world, inside the revenue Accelerator, I personally audit your current messaging, your current offer flow, your funnels, your emails, your sequences, your sales pages in real time so you're never guessing where the misalignment is. And then I show you exactly where your message is. Losing buyers and how to fix it. I do this through a couple of ways. One is direct, private, one on one coaching with me, plus a very intimate group proximity of coaching that we do. That way you're never lost in the crowd and every part of your messaging gets the recalibration that it deserves. Through this you learn and I also walk you through and implement with you and for you, the frameworks that I use for messaging, including my buyer identity mapping, the buyer path breakdown, the internal buying triggers, not in theory, but applied directly to your content, to your systems, to your offers. And that's why this isn't about adding more work. It's about making what you've already built sell cleaner and faster. It's why my clients, they don't just get clarity, but they receive and are able to build with messaging that fills their programs, content that converts and offers that attract premium and ready now buyers. I think one of the things that I'm most proud of and that makes the Revenue Accelerator so different is how personal the process is. As I mentioned, when you join I don't just throw you into some big group call and hope that you figure it out. We start with a private one hour, one on one coaching call with you and I so we can go deep into your business, into your offers, into your messaging and then from there I create what we call your messaging bible. This is the living breathing Google document of all Google Docs that is created in real time from our call and it becomes the anchor for everything that we work on together. It's not just a one time document, it is an active conversation that we use daily. We go back and forth inside this daily, sometimes with clients, weekly with clients, depending on what you need. And I'm in there helping you refine posts and offer flows and messaging and emails. You're not waiting for the next group call to get feedback. You're getting the high touch calibration in real time. And actually if you were live with me this week on the training, you saw me walk you through one of those messaging bibles, so you saw how personalized and extensive it was. I don't play around with these. And that's why the shifts inside the Revenue Accelerator happen so, so fast. Because you're not just learning a framework, you're applying them with me line by line, word by word, until we create a new muscle for you. And that muscle is a message that mirrors your unique highest self buyer perfectly. And that's why the Revenue Accelerator is application only. Not because you have to prove improve yourself, but because I respect your time and your brilliance and your capacity enough to make sure this room is the right fit for where you are. Now I do applications because I don't believe that this work can be done successfully any other way. Because this isn't a group program that's modeled out over 12 weeks where you're pushed into some zoom meeting room with 65 other people. This isn't a cattle call, it's application only. To be that barrier to make sure that we can truly meet you where you are. And it's a two way street. I've got to be the right fit for you. You've got to be the right fit for me. So it helps me, my team, see where your business and your message is anchored in today and really where that recalibration needs to happen. And then from there, we walk you through the steps. That's why the application is so important, so that when we get on a call with you, we can actually have a strategy session on that call with you. Because your next client doesn't need more posts from you. She doesn't need you to hustle harder. She needs your message to finally reflect who she is and where she is going. And when you shift that to speak to her highest self, everything changes. That's what I'm about. So if this feels in alignment, if you're curious, if you're interested, I'm gonna have a link in the Show Notes. You can go and apply for the Revenue accelerator today. I only take about 10 people at a time, so spots are limited. But if you know that this is the season for you, if you don't want to wait another month, another six weeks, another six months to go by to get this right, to get this done, finally, the right way, this is your time to stop waiting and to start recalibrating so you can truly start showing up and serving the women in the world that you're meant to serve. So that application is going to be in the Show Notes. You can just click it. We'll make it really simple for you. If you want to reach out to me on Instagram to chat, you can DM me. You know how to do that. But this is the most important piece, I think, to the puzzle. And this time that we're in, I say it a lot. Words are spells. They have such a power to them. And what we choose to consume, how we choose to consume it, what we choose to say, the sovereignty and the clarity behind that, it's everything, not only for our clients, but for our own integrity. And that is why it is my job, it is my mission, it is my purpose in this lifetime to help you live out that vision and that integrity for your life. And the way that I do that is with words. And if you are feeling called to come with me and work some word wizardry, I'm going to make sure that we not only make it successful, but we make it impactful, we make it fun, and we make it liberating for you and for your community so you can truly live out your highest calling. All right, my friends, thank you for being here, as always, and I will see you next time. We're getting so close to the rebrand of this podcast, which is just going to be huge. It is coming October 1st, so be ready, be ready, be ready to celebrate with me. I know so many of you have been here since the beginning, and just to have your support and to have this moment to celebrate us and what we do here, it's incredible. And I don't take that lightly. So thank you, thank you, thank you. And be on the lookout for that very soon and I will see you inside the Revenue Accelerator. I cannot wait to review and read your applications. All right, see you next time.
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As always, thank you so much for joining me today and every week here on the Influencer Podcast. If you're wanting to dive deeper into the topics and discussions that we have here, I would encourage you to head over to juliesolomon.net and sign up for my weekly newsletter. It is in our amazing newsletter community.
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That we are able to really support.
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You on a much larger scale. And I love to do a ton of amazing things that I send inside your inbox every single week. So just head over to juliesolomon.net you'll.
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See a little spot there that you.
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Can add your information in and you.
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Will get on the list and start.
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Receiving all of that good stuff.