The Truth About Visibility: How to Get Seen by the Right People - Woman of Influence

Summary

The Influencer Podcast: Episode Summary Title: The Truth About Visibility: How to Get Seen by the Right People
Host: Julie Solomon
Release Date: February 12, 2025

Introduction

In this enlightening episode of The Influencer Podcast, host Julie Solomon delves deep into the concept of visibility in the online business realm. She distinguishes between generic visibility tactics and strategic visibility, emphasizing the importance of being seen by the right people to foster long-term growth and authority.

Understanding Strategic Visibility

Julie begins by redefining visibility, moving away from the conventional notion of merely increasing content output or running incessant ads. Instead, she introduces the idea of strategic visibility, which focuses on positioning oneself in front of the right audience and influential circles that can generate meaningful opportunities.

“True visibility and the kind that I'm talking about is really the kind that leads to massive growth and authority long term, comes from strategic relationships and connections. It's about who knows you, not who you know, but who knows you and trusts you enough to open the right doors for you.”
— Speaker A [00:00]

Key Elements of Strategic Visibility:

Targeted Exposure: Being present in the right rooms and at the right times.
Trust Building: Establishing trust with key individuals who can advocate on your behalf.
Opportunity Creation: Leveraging visibility to unlock transformative business and personal opportunities.

Client Success Stories

To illustrate the power of strategic visibility, Julie shares several success stories of her clients:

Kate: Focused on visibility without overwhelming content creation. By refining her messaging, Kate started receiving invitations to high-level conferences and podcast guest spots, connecting her with industry leaders.
Dana: Owner of a digital marketing agency for nonprofits. Julie guided Dana to focus on thought leadership rather than just client acquisition, leading to speaking engagements at top conferences and a subsequent book deal.
Steph: Managed a marketing agency seeking a broader audience. Through strategic positioning, Steph landed podcast guest spots on prominent shows, which translated into brand deals, partnerships, and consistent six-figure months.
Kylie: A fitness coach stuck in a cycle of constant launching. After refining her messaging, Kylie secured guest spots on fitness podcasts aligned with her ideal clients, resulting in increased organic sales.

“Visibility done strategically, it opens up doors that a lot of times we don't even know are there.”
— Speaker A [04:30]

These examples underscore how strategic visibility transcends mere content creation, enabling entrepreneurs to position themselves as authorities and attract desired opportunities effortlessly.

Julie Solomon’s Expertise and Approach

Julie draws from her rich background as a publicist, where she spent nearly a decade building brands and creating visibility for high-profile clients, including Grammy-winning musicians and bestselling authors. This experience has equipped her with unique strategies that she now imparts to her clients.

“Success in this space isn't just about a hundred K months or a hundred k followers. It's about who sees you. It's about being in the right rooms, getting connected to the right people, and really becoming the person that top tier opportunities naturally flow to.”
— Speaker A [09:15]

Key Aspects of Julie’s Approach:

Messaging Refinement: Crafting clear, concise, and memorable messages that resonate with the target audience.
Relationship Building: Cultivating strategic relationships that open doors to high-impact opportunities.
Visibility Advocacy: Acting as a personal publicist to connect clients with influential platforms and figures.

Julie emphasizes that visibility is not a byproduct of effort alone but a result of strategic planning and relationship cultivation.

Practical Steps for Achieving Strategic Visibility

Julie outlines actionable steps for entrepreneurs to harness strategic visibility:

Clarify Your Brand Identity:
- Define what you want to be known for.
- Articulate your signature message and unique genius.
“Your message will continue to get lost. So you first have to start by refining your messaging so that it's clear, concise and it's memorable and it's actually projecting out what it is that you want to be known for.”
— Speaker A [12:10]
Identify Targeted Rooms:
- Determine which podcasts, conferences, and brands your ideal clients engage with.
- Set specific goals, such as being featured on particular podcasts or speaking at certain events.
Build Meaningful Relationships:
- Engage authentically with influencers and leaders in your niche.
- Share and comment on their content, and initiate genuine conversations.
“The best opportunities do not happen through cold pitching. They happen through relationships.”
— Speaker A [13:45]
Leverage Existing Networks:
- Utilize platforms like Julie’s mastermind, Luminary, to gain introductions to influential contacts.
- Consider working with a coach or publicist to accelerate the visibility process.

Julie’s Mastermind: Luminary

VIP Sessions: Customized strategy days focusing on messaging refinement and sales process optimization.
Luminary Mastermind: An elevated program offering ongoing support, monthly group calls, a retreat, and access to Julie’s extensive network for podcast spots, speaking opportunities, and collaborations.

“Inside my Mastermind, I help you... position yourself so that you can land podcast guest spots, you can land those speaking opportunities, you can land those media features, and more importantly, create that visibility.”
— Speaker A [14:50]

Conclusion

Julie wraps up the episode by reiterating that visibility in 2025 is about strategic placement rather than increased activity. She encourages listeners who are struggling to gain the desired visibility despite their efforts to consider joining her Luminary mastermind for personalized support and access to high-impact opportunities.

“Visibility, especially in 2025, is not about doing more. It is really about putting yourself in that path of opportunity.”
— Speaker A [17:30]

Call to Action:

Apply for VIP Sessions or Luminary Mastermind: Interested listeners are invited to apply through the show notes or by contacting Julie directly on Instagram.
Engage and Share: Listeners are encouraged to share the episode, leave reviews, and engage with Julie to help shape future content.

Final Thoughts

This episode serves as a comprehensive guide for coaches, service providers, and online educators aiming to enhance their visibility strategically. By focusing on relationship building, message refinement, and targeted exposure, entrepreneurs can unlock sustained growth and authority in their respective niches.

For more insights and to join the conversation, subscribe to The Influencer Podcast and connect with Julie Solomon through her website or Instagram.

Transcript

A (0:00)

True visibility and the kind that I'm talking about is really the kind that leads to massive growth and authority long term, comes from strategic relationships and connections. It's about who knows you, not who you know, but who knows you and trusts you enough to open the right doors for you.

B (0:21)

Welcome to the Influencer Podcast. I'm your host, Julie Solomon. If you found yourself here, it means you are ready to unleash the powerful visionary that lives inside you, turning you into an authentic leader who creates influence, impact and change. Let's get started.

A (0:43)

Hello, friends. Welcome back to another episode of the Influencer podcast. This is one of the ones that I love to do because I am going live on Instagram while I am recording this at the same time. And I always love to do this ones or ones like these because they just bring in so much energy. So today I want to talk about something that is often misunderstood in the online business business world, and that is visibility. And not the kind of visibility that comes from necessarily posting more on social media or doing things like running ads. But what I'm talking about today is strategic visibility. It's the kind that puts you in front of the right people, in the right rooms at the right time. And it's the kind of visibility that creates opportunities. And not just any opportunities, but the ones that can change your business and your life. So let me start by sharing a story about one of my clients, Kate. Kate knew that she needed visibility to scale her business, but she wasn't interested in just putting out more content. She wanted to be seen by the right people and for what she knows, for what she does best, obviously, and really refine her messaging and strategically position her to be in the right room, so to speak. And soon enough, she began getting invited to high level conferences, guesting on podcasts, and connecting with key players in her industry. Now let me give you just a few more example to show you how strategic visibility works in real life. One of my other clients, Dana, she runs a digital marketing agency for nonprofits. And when Dana started working with me, her focus was on growing her client base. But I saw something bigger in terms of opportunity for Dana. I encouraged her to really lean into visibility that went beyond just client acquisition, specifically through thought leadership. And she began landing speaking opportunities at the top conferences in her space, which then led to a book deal. And that domino effect is really what I'm talking about today. Visibility done strategically, it opens up doors that a lot of times we don't even know are there. Another example is Steph, a client of mine who runs another marketing agency. Steph had a very solid foundation when she came to me, but she wanted to get in front of bigger audiences to really position herself as a leader in her industry. So through our work together, she ended up landing high profile podcast guest spots on shows like him and her and Dream Bigger. These appearances also drove visibility and credibility for her, which then she leveraged into things like brand deals, partnerships, and consistent six figure months for her agency. Another example, Kylie. She's a fitness coach and founder. Kylie had a successful course, but was stuck in this cycle of constant launching. So first we worked on refining her messaging to position her as the go to expert in her field. And then after our sessions, she started landing guest spots on fitness podcasts that directly aligned with her ideal clients. These podcast appearances brought in clients who were already sold on her before they even reached out because of these visibility opportunities, which then increased her organic sales. So with this idea, I have been able to help clients land brand collabs, speaking engagements, and media features and publications like Forbes Entrepreneur. And these really are the kinds of opportunities that come from being in the right rooms and really being seen by the right people. So I want to break down for you today how I was able to do all this and how I'm able to help those like you do this. So before we get there, I got to back up a little bit to let some of you know, if you don't, that before I became a coach or a podcaster or an online educator, I spent nearly a decade working as a publicist. And I wasn't just booking magazine features or securing red carpet appearances for clients. I was literally building brands and creating visibility for Grammy winning musicians, for thought leaders, and for bestselling authors. So I learned very early on that success in this space isn't just about a hundred K months or a hundred k followers. It's about who sees you. It's about being in the right rooms, getting connected to the right people, and really becoming the person that top tier opportunities naturally flow to. So over the years, I have been able to build a brand that has led to several things. Speaking at industry leading events like traffic and conversion, Collaborating with brands like Amazon and Four Seasons, Being featured in Forbes, the Huffington Post Entrepreneur. Signing a book deal with Harper Collins for my book get what you want. Landing over 200 podcast episodes at some of the top shows in that business and lifestyle niche. But here is the thing. None of those opportunities happened but by accident. I think a lot of times it's easy to see that and start to think that way they happened because of the visibility strategies that I learned as a publicist and then applied to my own business and then was able to apply to the businesses of my clients. And one of the biggest misconceptions that I really see so many entrepreneurs make is thinking that visibility, that term, that idea, is just all about content. They think that if they post more, they'll get noticed. If they create more reels, they'll stand out. If they get more followers, they'll get more opportunity. But that's not the full picture. True visibility and the kind that I'm talking about is really the kind that leads to massive growth and authority long term, comes from strategic relationships and connections. It's about who knows you, not who you know, but who knows you and trusts you enough to open the right doors for you. And most big opportunities come from the relationships. It's about someone advocating for you behind the scenes and helping you put yourself in that path of opportunity. And this is exactly where my background really just makes me different from other coaches in this online space. Because I don't just teach you how to refine your messaging and build your offers. I actually help you get in front of the right people and the right audiences. Specifically in Luminary, which is my mastermind. I'm not just your coach. I kind of become your publicist, so to speak. So let's break down what that means. It means that I leverage the relationships that I have spent over a decade cultivating so I can do things like introduce you to podcast hosts, so you can get in front of your ideal audiences, connect you with speaking opportunities to position yourself as a leader, help you navigate book deals and media features, if that is something that is on your next step. Opening doors to collaborations with industry leaders and brands that you might have not been able to do on your own or in the current circles that you are in. So you've got to think of it as having someone advocating for you behind the scenes, making sure that the right people hear your message. And really, for the right person, this can be the thing that changes everything. If you're listening and you don't think that you are quite ready for like a high level mastermind experience, like a Luminary, you're not ready to put yourself in that high level way. I still want to give you a really clear and just kind of few practical steps that you can start building today to make that strategic visibility happen. Hey there, Julie. Here. I want you to imagine this year having a business that not only attracts paying clients, on repeat, without Being glued to your phone 24 7, but also calls in that visibility and authority that you're craving. This is where my high level coaching opportunities come in. Now there are two ways to work with me in this capacity. First are my VIP sessions. These are fully customized deep dive strategy days where we refine your messaging, optimize your offers and build a client journey that converts. This is all about creating a sales process that works for you so you can step away from the grind. Or if you're ready to take it further, then you should apply for my mastermind Luminary. This is an elevated experience that combines the VIP sessions with ongoing support, monthly group calls and a two day retreat in Nashville. Plus you'll gain access to my network. Yes, I am opening the doors to podcast spots, speaking opportunities and more collaborations to really help you get in the right rooms. Think of me as becoming your new publicist. So the difference here, VIP sessions are for immediate strategy and implementation, while Luminary is your all year growth container with deeper connections and those visibility opportunities. Both are designed to help you hit the multi six or seven figures without the overwhelm. So if you're ready to create those consistent scalable sales, if you're ready for that visibility, then you can head on over to the Show Notes to apply for which one applies to you. And let's make this year your most profitable year yet. So the first thing that you have to do is you have got to get clear on what it is that you want to be known for. So before you can get into the right rooms, you need to know what you want people to say about you when you're not in the room, what you want them to know, to believe, to feel, what's your signature message, what's your unique genius? And if you're not clear on what that is, you are going to consistently struggle to stand out. Your message will continue to get lost. So you first have to start by refining your messaging so that it's clear, concise and it's memorable and it's actually projecting out what it is that you want to be known for. Because just because you understand what that is, doesn't mean that you're effectively articulating it out to the public for them to understand what that means. And so that's why all roads in my world start with that, that messaging refinement piece. You cannot build authority and you cannot grow visibility and you cannot grow sales without this messaging refinement piece. And this is really where my genius lies through my decade work as a publicist and then my decade work plus in this online education space. Once you lock that in. The second thing that you have to do is that you have to be so intentional with identifying the rooms that you want to be in. So you have to ask yourself, what podcasts do my ideal clients listen to? What conferences do they attend so I know where I want to speak at, what brands or leaders do they get in front of? Do they aspire to be around? Are they inspired by that I can collaborate with? You've got to get specific. You can't just say, I want more visibility. I mean, what does that even mean to you, right? You have to get specific. You have to say, I want to be featured on XYZ podcast. I want to speak on X, Y, Z stage. I want to get in the rooms with X, Y, Z people. Which then leads me to my third. You have to start building the relationships before you, quote, unquote, need them. Here's the secret. The best opportunities do not happen through cold pitching. They happen through relationships. Relationships are meant to be built and they take time. And the way that you can fast track that is if you have someone who's already taken the time to build that relationship, help you get in the door. So you've got to start engaging with the people that you want to connect with. You have to share their content, you have to comment thoughtfully on their posts. You have to send genuine messages. You have to be genuinely curious in these people. You have to start creating the conversations that you wish to see, that you wish to have. And if you want that shortcut, one of the ways that you can do this, you can absolutely do this yourself, or you can let me be your publicist. Inside the Luminary Mastermind. Because here's the truth. Yes, you can absolutely build visibility on your own. But if you're ready to fast track the process, that's exactly what Rooms Like Luminary is for. Inside my Mastermind, I help you, first off, refine that messaging so that your voice is clear and undeniable, connect you with the big players in your industry through my network of people and my relationships. I help you position yourself so that you can land podcast guest spots, you can land those speaking opportunities, you can land those media features, and more importantly, create that visibility. That doesn't just boost the ego, it doesn't just boost the metrics, but it actually boosts your sales and it boosts your authority for that long term sustainability. I have spent years cultivating my powerful network and now the gift is that I'm able to open that network to the right clients inside my high level opportunities that I get to work with clients in like my Luminary mastermind. So you can really think of it as having this personal publicist advocating for your brand, for your business growth, all while you receive that ongoing rapport and support to really refine the message. And so if you're interested in applying, you can DM me the word luminary and then I will send you information on Instagram. If you're listening to this on the podcast, you can just click the links in the show notes that talk about luminary or dme that word.