The Women Who Built the Industry Part 2: On Wealth, Evolution & Telling the Full Story

Summary

Podcast Summary: Woman of Influence — “The Women Who Built the Industry Pt. 2: On Wealth, Evolution & Telling the Full Story”

Host: Julie Solomon
Guests: Amy Porterfield, Adley, Cori, Leanne, Stacy
Release Date: June 17, 2026

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Episode Overview

This powerful roundtable episode continues the deep-dive discussion with industry-defining women leaders as they candidly unpack pivotal moments of evolution, wealth, and authentic storytelling in the entrepreneurial journey. Julie Solomon and her distinguished guests lean into intense honesty on topics rarely explored among women at the top—pricing, pivots, evolution, profit versus revenue, mental health, legacy-building, and the responsibility of influence. They share behind-the-scenes moments that shaped their businesses and lives, offering practical wisdom, raw stories, and energetic encouragement for ambitious women ready to lead from a place of clarity and sufficiency.

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Key Topics & Time-Stampled Highlights

1. Pivot vs. Earned Evolution: The Role of Data, Intuition & Discipline

[01:11 – 08:44]

• Listening to Data Over Emotion:

  • Adley shares her journey evolving her pricing model from scarcity to premium offers (“There is only one me at $2,000… I had 60 people in Voxer… My hormones tanked. My body, everything went.” — [02:23]) and how uncomfortable supply/demand forced true decisions.
  • “Data makes decisions and decisions make dollars.” — Adley [02:27]

• Staying Power vs. Chasing Variety:

  • Amy Porterfield emphasizes the success of those who stick to a focused core offer:
    “The entrepreneurs that really made it…they are wealthy, number one, [and] they have very few streams of revenue.” [03:30]
  • “Go find variety in your personal life… let’s stay the course in our businesses.” — Amy Porterfield [04:32]

• Knowing When (and What) to Pivot:

  • Stacy shares pivoting due to market saturation, choosing to focus on the data, not just gut or emotion ([05:05]).
  • Leanne highlights distinguishing a “me” issue vs a market issue: “People will hire me and say, we’ve been doing this for 3 years and it always worked. But it’s not three years ago…The data tells you, but also you will tell you.” [06:08]

• Boring Money, Consistency, and Boundaries:

  • Julie: “Learn to love boring money. Boring money is what every billionaire in the world has.” [08:03]
  • Amy: “I didn’t want to talk about courses every day of my life.” [08:15]
  • Leanne: “It’s like marriage and relationships. You have to keep showing up…pour into them…. Even as you grow and change. Your business is no different.” [08:31]

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2. The Myth of ‘Arriving’: When Hitting Big Numbers Isn’t the Milestone

[09:08 – 18:48]

• Chasing the Next Number:
  • Guests share the ‘magical number’ that once seemed like it would change everything—$1m, $20m, $24m years—only to feel surprisingly unchanged after achieving it.
  • “My whole life didn’t change… I thought everything would change.” — Amy Porterfield [09:44]
  • “Revenue means nothing. Profit is everything.” — Stacy [11:09]
• Detachment & The Experience of Money:
  • Leanne reveals that even in her biggest seasons (“million dollar months”), she faced crippling depression and deep loneliness:
    “I am the most visible I’ve ever been and I’m the most invisible I’ve ever been… No external thing is ever going to prevent you from needing to do the work.” [13:53]
  • “When I was doing a million dollar months and I felt depressed, and suicidal… That is the loneliest I’ve ever felt.” — Leanne [12:44]
• Healing Through Connection & Truth:
  • Vulnerability as kryptonite for shame: “Depression grows in the dark where shame is… the minute you start sharing it with everyone, it’s like the light’s on. It can’t grow anymore.” — Leanne [14:02]
• Why Money’s Real Value is the Experience:
  • Cori: “It’s the experience of what money gets you; it’s not the actual number in the bank… I watched so many artists get the Grammy, get the #1 album, and nothing changed. I’m just more miserable with a trophy.” [16:46]
  • “The art of detachment is an art form for a reason…you don’t know you’re detached until you actually know that you’re detached.” — Leanne [17:22]

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3. Profitability: The Missing Conversation

[19:49 – 23:23]

• Leanne & Adley drive home the widely ignored profitability crisis in the industry:
  • “We don’t have a lack of sales in this industry, we have a lack of profitability.” — Leanne [20:11]
  • “There were people with $25m businesses, and their profit was $1m… Someone else at $16m revenue had $300k profit.” — Adley [20:48]
• On Guilt About Profit:
  • Adley: “I feel like there’s this guilt around it… the whole point of this business is so we can have profit. We’re doing good things with the money.” [21:18]
• Wealth as Generosity and Expansion:
  • Adley shares being inspired to expand for her team, influenced by Amy: “Seeing that…and what you did for those people…was unfathomable. That’s been one of my guiding stars.” [23:05]
  • Amy: “Other women need to hear it from other women. If I don’t talk about my numbers, other women won’t.” [24:24]

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4. Building Legacy & Sustainable Wealth Outside the Business

[33:57 – 42:57]

• Real Estate & Passive Income:
  • Leanne shares how investing in real estate with her husband created safety and breaks generational cycles: “Having something that was about generational wealth…building a real estate portfolio has created safety for me to be able to do more of what I want.” [36:36]
  • Stacy & Adley concur the myth of ‘passive’ income in real estate—real effort is involved until you build the right teams ([38:44], [39:48]).
• Philanthropy, Gold, and Alternative Investments:
  • Experiments in gold, stocks, and giving: “For every $100,000 we pay ourselves… $50k is a downpayment fund, $10k into gold, $10k into stocks, $30k into retirement.” — Adley [41:03]
  • Amy: Excited about investing in women’s businesses and the freedom it creates: “Women steward money differently… it changes the world.” [42:57]
  • Cori: Turning pain into purpose with legacy projects e.g., converting Nashville Airbnbs to sober living homes. [40:14]

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5. Reclaiming Evolution, Identity, and the Right to Change

[43:02 – 51:20]

• What Have You Stopped Doing—but Your Audience Thinks You Still Do?
  • Pranks (Cori), in-person masterminds (Julie), business books (Stacy), old facades about video or hustle (Amy, Adley).
  • “I was sharing how little sleep I got… busting my absolute fanny for this… I don’t do that anymore.” — Adley [49:36]
• The Importance of Community & Full Expression:
  • “I think that ‘flex’ of being closed off to community…is actually not true.” — Julie [48:01]
  • Leanne: “Reference that 2024 season of feeling invisible—I will never find myself there again. One of the ways I counteract that is to bring more of myself to my brand. Not for you, but for me.” [45:50]

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6. Advice They’re Done Giving & Evolving as Coaches

[51:22 – 62:53]

• No More Permission Slips, No More Convincing:
  • "I'm done giving advice to people who don't do the thing I've asked them to do." — Adley [56:45]
  • “Are you convincing, or are you inviting? When I invite, that’s when I love my job. So no more convincing.” — Amy Porterfield [58:54]
• Raising Standards for Coaching & Leadership:
  • Julie: “It’s not my job to give you advice so that you continue to lean on me as a crutch. It’s my job to support you in architecting what it is that you’re actually building.” [54:47]
  • Cori: “The way I’ve coached ‘content’ is really coaching confidence more than anything. So I’ve changed a lot of advice to extract something different.” [56:41]
• On Making Illogical, Audacious Decisions:
  • “Sometimes the illogical answer is the answer. My first investment was $50,000 in a program when I didn’t have it… I just had the conviction.” — Adley [61:54]
  • “If you want the delusional, you need to make a logical.” — Leanne [63:00]
  • “You attract the type of buyer you are.” — Adley [61:03]

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7. Rapid-Fire Expansions: What’s Next, What’s Scary, What’s True

[63:21 – 70:50]

• Big Goals Shared:
  • Adley: “I am going to invest in paying someone so much more money than I’ve ever paid anyone on my team… My goal is to have a million in new hires.” [63:47]
  • Cori: “Doing more for bigger brands… merging entertainment and education…finding that bridge is what’s next.” [64:43]
  • Leanne: “My show, Softcom Million, is the beginning of whatever is in the future for me…taking iconic content to a new level.” [66:22]
  • Stacy: “Offering a $100,000 offer—I laughed out loud when it was suggested, but now I see what’s possible.” [67:53]
  • Amy: “I want my coaching program Calibre to be a household name for female entrepreneurs.” [69:15]
  • Julie: “I just got a book deal… This new book is something bigger than what I do in online marketing.” [70:13]

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Notable Quotes & Moments

On Evolving Beyond Fear & Ego:

• “The entrepreneurs that win, they’re like a dog with a bone. They stay with it until they’re great at it… When you become known for something, that is the game changer.” — Amy Porterfield [04:54]

On Detaching from Outcome:

• “It’s easy to say now… It came on the other side of it. Before, I was absolutely positively desperate for someone to buy.” — Adley [18:55]

On Vulnerability and Mental Health:

• “Depression grows in the dark where shame is. The minute you start sharing it… the light’s on—it can’t grow anymore.” — Leanne [14:02]

On Profitability:

• “We do not have a lack of sales in this industry, we have a lack of profitability.” — Leanne [20:11]

On Leadership & Raising Standards:

• “You don’t need it. You’re not hiring me for advice. You can go to chat GPT.” — Julie Solomon [55:16]

On Illogical Action & Growth:

• “Sometimes the illogical answer is the answer. And I just had the conviction.” — Adley [61:54]
• “You attract the type of buyer that you are… You need to sell like you buy.” — Adley & Julie [61:03+]

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Tone & Takeaways

The conversation is candid, high-energy, and deeply honest, mixing business strategy with soul-baring reflections on what it means to be a woman building wealth, legacy, and identity through entrepreneurship. The women speak as equals—quick to own both their growth edges and triumphs, urging each other (and listeners) to lead with full self-ownership, data-led vision, generosity, and emotional resilience. Laughter, real talk (“boring money,” “detach from outcome,” “raise the price,” “do the scary thing”), and heartfelt support are constant threads.

This is required listening for any woman ready to stop performing, start leading, and build lasting influence on her own terms.

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Quick Navigation (Timestamps)

• [01:11] — Pivot vs. Earned Evolution, Pricing, Data
• [08:49] — Hitting “the number” & why it never feels as expected
• [12:44] — Mental health, depression, and visibility at the top
• [19:49] — Profit margins, industry truths, guilt around making money
• [33:57] — Building legacy outside the business; real estate, investments, philanthropy
• [43:16] — Identity evolution, community, shedding business “shoulds”
• [51:28] — Advice they’re done giving, standards in coaching, letting go of overgiving
• [63:21] — Audacious next steps: big hires, new content, audacious offers & projects
• [70:13] — Julie’s next chapter: a second book and a wider life mission

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For More

All guest links and further resources are in the show notes. To get weekly strategy and insider insights from Julie beyond the podcast, sign up for her newsletter at juliesolomon.net/newsletter.

Transcript

[Julie Solomon]

Before we get into part two, a quick heads up. This conversation does include an honest moment about depression and suicidal thoughts. If that feels tender for you right now, just take care of yourself as you listen. And if you're struggling, you can call or text 988 to reach the suicide and crisis lifeline anytime. Welcome to Woman of Influence. I'm Julie Solomon and this is where high level women come to recalibrate their message, realign their leadership, and rise into the next era of impact. If you're ready to align your visibility with your true authority, if you're called to speak to women at the level you now lead, if you're ready for your business to feel as elevated as the woman running it, this is your space. Because real influence isn't built in the algorithm, it's embodied in your identity. Let's get started. Welcome back, ladies.

[Amy Porterfield]

Thank you.

[Cori]

Thank you.

[Julie Solomon]

So another question that I would love to hear from anyone that wants to speak on this. It's really about the difference between a pivot versus more of a earned evolution, if you will. How do you know when it's time to pivot or redirect because something's just not working, versus it's time to pivot because there is an evolution happening with this offer or you or the product suite or what have you. And you're really following the data, the intuition, what you know to be true versus just context switching out of fear.

[Adley]

I have something on this. So people come to me and they'll ask about their pricing. And one of the things that we've done is evolve our pricing. Like we now have like a base 7,000 and then $100,000 offer that does not happen immediately. And so people will be like, hey, what should my pricing be? And what I truly did was use legitimate supply and demand. I was like, there is only one me at $2,000. We were having 78 people. There was a time, not like I'm scarred or anything that I had. I had 60 people in Voxer with one on one access to me.

[Julie Solomon]

Oh, girl child.

[Adley]

My hormones tanked. My body, everything went.

[Leanne]

Let me tell you about cortisol.

[Adley]

So, yeah, it was, it was, it was so bad. Yeah, but that was data. Data makes decisions and decisions make dollars. So I was like, I can't have 60 people in here. I was like, this is when you raise your prices, right? I was like, there's, there's supply, there's. And so I think my, my perspective and opinion is wait until your hand is forced. Like, my hand was forced. It was like, you cannot charge this price anymore. And every time I always have a rule, it's like, if you're going to raise your price, and I'm like, hey, we're raising the price, we're raising the price. And I was still able to get to eventually. Now where I have that top tier is 15 people and there's the only people that have the one on one. But that's now a six figure situation that took three years to get there. So I just think let the data help you make a decision one way or the other versus being like, what should I charge? It's like, just get something out there. Let's see what we do and then we'll evolve it over time.

[Julie Solomon]

Well, and that's something I see too of like sometimes women. And I even have clients that do this that they don't. It's like they're waiting for this magical day to be like, well, when's the day that I'm gonna know? To me, I don't think it really comes that way.

[Adley]

It does not.

[Leanne]

What are your thoughts?

[Amy Porterfield]

So true. No, I agree. And you know, you mentioned pivot versus earning your elevation. I have a lot of thoughts on that one. And a lot of the women I work with, they pivot very quickly. And when I work for Tony Robbins, he talked a lot about how entrepreneurs, we love variety. We love to switch it up, change things up, new offers, new prices, new whatever it is. And I have noticed that the entrepreneurs that have really made it, that aren't just making a lot of money, but they are wealthy, number one. They have very few streams of revenue. So we've been taught, at least I was from very beginning, to have tons of streams of revenue. And then when you look at some of the greats, even they have one or two, and they're really good at it. And so what they're not doing is they're not pivoting everywhere. And so if you find yourself with new programs, new names of programs, you're changing your newsletter now your podcast is this. It used to be that you're craving variety. And I always say, go find variety in your personal life. Go find the fun.

[Cori]

She did it in your shoes.

[Amy Porterfield]

Go find it in your shoes. And let's stay the course in our businesses. And I think the women that win, they're like a dog with a bone. And they stay with it until they're great at it. And I think a lot of us in this room have done that. It is how I have built my wealth for 17 years is I And when you become known for something, that is where the game changer.

[Stacy]

Right.

[Amy Porterfield]

They can say your name and what you're known for. Done. And that does not happen when you are flip flopping. Right. From here to there to there. So I really die on that hill.

[Cori]

Yeah.

[Stacy]

I did flip flop though, for a while. But now I am the girl that is staying the course. Yeah. So I do think it's good to know, like, you can change because I was. I've got three podcast names and yeah, all of that. And I did make a very big pivot, which was a good pivot. And it was smart pivot. It was. I was, I was doing monthly challenges and they were getting better and better and better. And I just kept working that machine and they started to go down, down, down. And I'm like, wait, I'm getting better. I'm getting stronger. My team is getting stronger. What is happening? And I could just tell, it's the market, it's saturated. My messaging is no longer that different. And that was when I decided, okay, we're pivoting. And we pivoted to well oiled operations. Right. Go back to who you are. I'm like, I have a team. I've got 50 employees. Like, not everybody can teach this. Right. So I decided to make that really hard pivot, but off of data, not off of my gut. Like, data was telling me.

[Amy Porterfield]

Or emotions.

[Stacy]

Yeah, yeah. And it took a while. Like, it wasn't just a quick overnight. It was me watching for a while and then thinking, well, where do I want to go?

[Cori]

Who am I?

[Stacy]

What do I want? It took a little while.

[Amy Porterfield]

Yeah.

[Leanne]

Sometimes it's like there's two sides to it. I think that. Exactly. I love that you just shared that because sometimes the data isn't great, but you're obsessed with your. Like, I want this to work so much. And it's like you're often like three feet from gold. Right. It's like this little tweak or the way that you're doing it or paying attention to the market where you're like, I am obsessed with this and I'm really good at this. Why is it not working? I think a lot of people stay in the same strategy. They're like, because it worked the amount of times that people hire me. And they're like, but we've been doing this for three years and it's always worked. And I'm like, but it's not three years ago. Like, we're in a different market and people are so resistant to change. It's like really knowing the difference between understanding what is a me issue and what is a market issue. And the data will tell you. Like the data tells you, but also you will tell you. And sometimes I think in female entrepreneurs, we have a tendency to be like, oh, I don't want to do this anymore. And it's often like one thing about the offer. It's like, well, what about it? I'm always like, what about it? Do you not like? And people will be like, oh, well, I do these additional voxer days on Friday. And I'm like, so let's take off. Let's get rid of.

[Cori]

Exactly.

[Julie Solomon]

So it's.

[Amy Porterfield]

That's what I mean by sometimes. It's not everything needs to be thrown out.

[Leanne]

Something.

[Amy Porterfield]

It's like something about find your path that way.

[Leanne]

Or it's like one client, they're like, I love this mastermind. But then this person joined. I'm like, okay, then remove that person.

[Stacy]

Yes.

[Adley]

Yeah.

[Leanne]

They don't have to close the mastermind.

[Adley]

This is why I say, like, we get emotional about data. Like, the data is not emotional.

[Cori]

Yeah, we are.

[Julie Solomon]

Yeah. Yes.

[Leanne]

And that's what I love about ads. I'm like, when people bring me ads, I'm like, it's in the data to. What does the data say?

[Adley]

Yeah, that's exactly right. You can look at it and you can want something to work so badly. But sometimes just. Just calling the spade a spade.

[Cori]

I think people pivot to avoid discomfort. They're like. But then they're surprised why the same problems keep showing up.

[Leanne]

Right.

[Julie Solomon]

Or they get bored. And I'm like, learn to love boring money. Boring money is what every billionaire in the world has.

[Stacy]

Boring money.

[Julie Solomon]

Boring money.

[Amy Porterfield]

I've always said, you know, I taught courses forever and ever. I didn't want to talk about courses every day of my life.

[Julie Solomon]

You didn't wake up every morning saying, I am ready to teach.

[Amy Porterfield]

I mean, 90 of the time, but yeah, no, in there. And I had repeated the same thing over and over and over again. And I think that's what it takes.

[Leanne]

Yeah, but it's like marriage and relationships. Like you have to keep showing up and finding new ways to love somebody.

[Julie Solomon]

Yes.

[Leanne]

And new ways to pour into them and new ways to reconnect. Even as you grow and change. Your business is no different.

[Amy Porterfield]

Up level your strategies. Don't throw away your whole business and try something new every other year.

[Cori]

Yeah.

[Amy Porterfield]

Yeah.

[Julie Solomon]

So good.

[Stacy]

I always tell people to keep your best seller. The best seller. Go be have the variety in the front where you can like Try different. Yeah. Let your marketing be that variety, but the back end has to stay the same, you know, because I am a visionary. I want new ideas. Great. Let's put that to use in marketing.

[Amy Porterfield]

That's so good, Stacy.

[Julie Solomon]

Well, speaking of the numbers, I would love to know, was there. There was for me. Was there a magical number that you had in your head that you were like, once I get there.

[Stacy]

Oh, yeah.

[Julie Solomon]

And then once you got there, how'd you feel? What changed? What happened?

[Amy Porterfield]

Absolutely.

[Julie Solomon]

So if you wouldn't mind too, like, sharing the number, too.

[Amy Porterfield]

I wanted a $20 million year with a 40% profit margin. That was important to me, and I don't know why, but that was like when I get to a $20 million year, and we did it a few years ago, and I remember my whole life didn't change. Like, it was great. I love it.

[Julie Solomon]

I think I asked you that night, I was like, what are you and Hobie doing tonight? You're like, we're just gonna sit on the couch and watch Netflix.

[Adley]

And it was fun.

[Amy Porterfield]

So, so wild that I thought everything would change. And I realized I'm all about going for big numbers, and I want to make a lot of money, and I want women to talk about making a lot of money, which is why I say my numbers. I met this guy that's not in our industry, and he was at a mastermind with me, and he's like, you throw out numbers a lot. I'm like, damn right I do, because I don't talk about my numbers. Other women won't.

[Adley]

That's right.

[Amy Porterfield]

And so I think it's so important. But I was so proud of the 20 million. I will never, ever not think that was such a cool moment. And at the same time, I probably made some sacrifices that if I look back, were they worth it? I don't know.

[Stacy]

So.

[Amy Porterfield]

But that was the number I wanted more than anything.

[Adley]

Yeah.

[Stacy]

I think for me, I mean, I've always had it. You know, it was a million, and then when. Then it was a million a month, and then, you know, just. It just never stops. I think, though, this year has been the year where I have actually, I went into this year with my goal, with the profit margin. Like, I want 24 million. I am so detached to this number, so smart, and I have never been detached before, and really, I don't even care. Like, it's to the point where, first of all, revenue means nothing. Profit is everything. So I love that you're attaching profit. So I could even do worse than Last year. But have bigger profit and be excited. That's what matters. So I've really let go of that number and more of like the feeling of what am I actually going to experience.

[Amy Porterfield]

That's good.

[Stacy]

That's what I was missing and I've been missing it forever. Like, this is, I'm talking like in the last quarter I have had this realization of like, it really doesn't matter. Yeah, Yeah.

[Leanne]

I think I learned that like even early on. Like, even when I was doing like 30k months and I wanted to do 40k months and I wanted to do 50k months. It's like every time I hit it, it was like, bigger, better. Bertha would step in 16 seconds after, like next, what's next? And it was like really early on. I think it was more amplified the bigger the numbers got and the bigger the milestones got. I think like when I, when we, we built our house, which was a really like, big deal. We moved in last July.

[Amy Porterfield]

It's gorgeous.

[Leanne]

And. Thank you. And it was like we, there's, there's very few moments in life where you're actually able to see something be built in slow motion in front of your eyes. I feel like we're so in our business we can't see it the way you're externally watching it. So for me, it was such a, an incredible thing to see. And I think I had this like misguided notion that like when I'm in the house, I will. And it's like then when we moved in, being like, why is that not happening? And realizing that it's like I was waiting to get in the house to. It was like I had this like vision board version of myself. And I almost thought like being in the house would make that a reality, but I was the one deciding my calendar or deciding what I was and wasn't doing. And I found myself with the same patterns and same bad habits that I had like compromises that I was making here, over here. And again, it was good because it made me realize like, oh, I'm the problem. Like, we're always the problem and no external thing is ever going to prevent you from needing to do the work. You know, I, I shared this on social media. But when I, my, I've suffered with depression my entire life, so it's not something that's new to me in seasons. But when I was doing a million dollar months and I felt depressed and suicidal, that is the loneliest I've ever felt. Because it was like, how do you tell somebody that you're Depressed and you're doing a million dollars a month. And money that just is the epitome of your experience of money is the important part when you say you want money, it's not the money. It's like, what experiences do you want? And I'd created the experience of like, again, supply and demand. I had demand out the wazoo, but it was problematic because I was at the center of everything. And then people pleasing. I didn't want to let anybody down. Young kids, million dollar months. And suddenly I was like, I am, I am the most visible I've ever been and I'm the most invisible I've ever been. And in that moment I was like, that I'm so grateful now. Like it didn't feel again, did not feel like a gift. But now I'm like, wherever I will be the cost or my mental health will be the cost. The answer is no.

[Amy Porterfield]

Yeah.

[Julie Solomon]

How did you get to the other side of that?

[Leanne]

By raising a hand. You know, I think that depression, for anyone that has had the unfortunate displeasure of being gripped by the vice like grip that is depression. It is illogical. It doesn't have to make any sense. I think it can make you, it makes you just isolate yourself even more. And you know, I'm like queen of brave face. I had a corporate career where I had depression for 11 years. So it wasn't hard for me to do that in my own business. But I think that there was a moment where I realized if I didn't, you know, it's like you've got two options. Like, this pulls you all the way down. It was actually seeing someone on social media who had taken his life and was in a very prominent position. And I, I found myself that day being like, oh, I get that. And being like this feels very problematic. That that's why I was like sympathizing and feeling like, I bet he felt invisible. And I was like, this is bad. Like, this is way worse. It was almost like not as it was not until retrospectively that I realized how bad it was. And so I think even in just telling people close to me, which is again, really difficult, like you're like, for me, being vulnerable is. Being audacious is easy. Being vulnerable is really hard. And I felt weak and I felt like, what are people going to think if I say it? But actually the, the most freeing thing has been even sharing it with the world on social media. Because I'm like, the shame, like depression grows in the dark where shame is. And so the minute you start sharing it with everyone, it's like, that's the worst thing you can know about me. Like, the light now, the lights on, it can't grow anymore. So it took time, but it was really raising my hand with the people that I trusted and just being honest about how I was feeling. And, like, by step, it's like you just. You come back to life, but you have to, like, allow other people to help you with that, because you can't do it by yourself.

[Julie Solomon]

Thank you for sharing.

[Cori]

I think you said the most beautiful thing. It's the experience of what you think money will get you. What are you. What do you want the money for? The difference between 20 and 40 might not change your life that much.

[Leanne]

Right.

[Cori]

For me, I remember the. So I wanted $3,000 a month, and I thought I would never need any more money again in my whole life. You know, I wanted to just be able to buy. Get something on the menu and think about it.

[Amy Porterfield]

Yes.

[Cori]

And that's still my favorite part is being able to not have to look at the price to the right of the food that I want to get and not have to think, can I put guac on that? Like, that is still the experience so much. I got to get chickens again, and I got to get the best coop at tractor supply, and I didn't have to think about it. Like, it's the experience of what money gets you. It's not the actual number in the bank. And I've watched in my former life of music, I would watch so many artists be like, when I get the Grammy, when I get the number one album. And I watched them get it. They were miserable the whole way. They sacrificed everything. And then they stood on that stage and they were like, nothing changed. I'm just more miserable with a trophy.

[Julie Solomon]

And it's a racket. That whole process of, like a war, it is a racket.

[Cori]

And your worth was attached to that number. Your worth was attached to that trophy the whole time. And then you get there and, you know, we've all tasted that. You don't change that much when you see the number in the bank. It's not real. But what is real is the experience that you're having.

[Leanne]

So true.

[Cori]

To be able to take, you know, your mom across the the world on a great flight. Like, it's those things. It's the tool and the opportunities that it provides you. And so if you attach to that the experience and the sharing and not having to look at the price on the menu, that's what makes.

[Amy Porterfield]

Don't you think that's when the money really comes.

[Leanne]

I feel like the art of detachment is an art form for a reason. And you're like, detach, detach. But you cannot. And while I didn't even know what that meant, I didn't know either.

[Stacy]

I'm like, you're attached. I'm like, like, how do you want me to do?

[Leanne]

How do I not be attached? And you know, when you actually, like, I'm like, I don't care. Like, yes, I don't care. I don't care. Like, when, you know, I remember doing a lot when we actually moved to

[Adley]

the house, I did it.

[Leanne]

I did like a launch, a soft guy millions launch. But I launched. But, like, launch and my team were all there and they were like, you haven't. We were done. And I'd like, you know, sold and whatever. And again, I don't even like, like pitching for that reason because I'm like, It creates attachment in my body. I'm like, buy, don't buy, whatever. Like, if you're here and you got what you needed, amazing. If you want to keep working with me, these are the ways. And everyone was like, you haven't even checked Kajal hobby to see how many nails. And I was like, I don't care because everything adds up for me always. But that's how you know. And it's not until you really under that. That is the irony. Because, you know, I think we are taught. I remember early on in entrepreneurship, thinking, like, manifestation was like being the be in the energy of abundance and celebration. And like, every dollar is like, every sale is like this exciting celebration. And actually, like, the more money that I have, like, the wealthier I've become and the more money in the bank that we have, like, the more neutral I am around money. There isn't actually the. There's not the like, like highs and there's also not the like, lows of like, worrying about what the credit card's going to be or what the cost of something is going to be. But it's like that neutrality. And you don't know you're detached until you actually know that you're detached.

[Cori]

Can you be detached before you have the privilege of not having to worry about?

[Amy Porterfield]

I was just thinking that that's a good one.

[Cori]

It's easy to say now.

[Adley]

I feel like it came on the other side of it. I think I was absolutely positively desperate for someone to buy. Yeah, there's attached and then there's like, desperate.

[Julie Solomon]

Well, and if that's like. I mean, I came from two Parents that, you know, my mom got pregnant when she was 16, had me at 21. My dad wore a blue collar to work every day. You know, I mean very, I mean my grandmother lived in a trailer her whole life. And so I just always remember being a little girl and being like, this cannot be the rest of my life. I've got to figure out what this is. But then on the same hand, they were hard working people. Like my grandmother would rather live in a trailer than ever take a handout. Like that's just who she was. But then that also teaches you not to ask for help. Yes. And that you have to do it all and you have to figure it out and you don't take handouts. And so it's, it's an interesting thing to also be thinking about. Like where, where does that, that story around you and money come from? Because then that's going to.

[Leanne]

And money is the biggest money and alcohol will amplify everything. Like I listen, I like nice shit in case you haven't noticed. And I could spend money like I stole it like a full time job. So the reason why profitability is such an important conversation is the level, the number of times that that has been mentioned in conversation in the, in the time I've been in the online space I can count on to happen right now.

[Amy Porterfield]

Yeah.

[Leanne]

And not enough. We do not have a lack of sales in this industry. We have a lack of profitability.

[Adley]

So I can prove this because last week I was in Vegas at a business event and we're going around the room and they're get everybody got an audit of their business. And so they start and they say, here's your revenue, here's your profit. There were people that had a larger business than I did. We're on track for 12 this year. We've done million dollar months every month so far. But there was like someone with a $25 million business and I was selling Adley in the car. So one had a $25 million business. Let's use this one. And their profit was a million. And then one had a 16 million dollar business and their profit was $300,000.

[Amy Porterfield]

Oh man.

[Adley]

So I'm like someone for the love. It's like, it's so like, ooh, $2012 million. Sounds cool. Well, it sounds great.

[Stacy]

Sounds like a lot of work for

[Adley]

a little bit of that.

[Leanne]

Right? I'm like, there are way easier.

[Adley]

I'm like, what's wrong? So yes, the profit matters. And I feel like I don't know if, if y' all feel like this. I probably imagine that you do, but when I have conversations with anybody other than Stacy, just because we've had, like, business conversations, like, there's like, this guilt that you have profit. Do you know what I mean?

[Cori]

Really?

[Adley]

It's like, well, not.

[Cori]

I was like, what?

[Adley]

Okay, not with y', all, like, anybody else who has a business or, like, someone on your team or someone. It's like, it's profitable. It's this profitable. And I just feel like there's this guilt around it. So I've had to be okay with, like, the whole point of this business is so that we can have profit. We're doing good things with the money.

[Amy Porterfield]

Like, they feel guilty making money.

[Adley]

I think it's guilty that we were making so much with the profitability.

[Amy Porterfield]

Oh.

[Adley]

And, like, one of the things that I had to think about for me was like, yes, my Target was first 10,000, then 100, then a million. And now I feel like what I really want is to think about what good are we doing it? So I know I talked about my husband, but we made, like, a five figure investment to a counseling organization last year. That was really cool because I don't think we'd be married without it. And I was like, this year, am I going to get to say we get to give a six figure? Like. Like that type of stuff? Like, the experience. It's the experience for me, but it's also the experience of how good it feels to give it. And also, I was, like, thinking about this while we were going around talking about, what was that number? And I'm not gonna cry. I'm not gonna cry. But, Amy, there was this. Do you remember you took your team on a trip somewhere, like Mexico?

[Cori]

Yes.

[Adley]

Okay. It's gonna be fine. You can cry. It really might. I just remember looking at it, and I was like, she paid for her team. I was like, who has that money? What kind of money is that? Might have cost $100,000. And I think that extreme reaction to money was what held me back from making it. It was like $1,000, but I'll never forget it. And I'm taking my 16 people to Greece next month. And I'm like, I'm literally doing this Greece. That's way better than we're doing a Greek Isles cruise. And like, Amy, I swear, like, seeing that and seeing what you did for those people, like, they were all happy. And I was, like, counting them.

[Leanne]

She's, like, doing the math.

[Adley]

I was literally like, that is unfathomable that she.

[Julie Solomon]

For that what an expander.

[Adley]

Like that one post, I'll never forget. I saved it. I was like, one day I'll take people. And so it's the.

[Amy Porterfield]

That, it's that for me that is really special. That's. I love that story. I hope my team's not watching because you're going to Greece.

[Cori]

We left your event, my team, we went out with Ashley for two days and they were like, where's our bags? Louis Vuitton?

[Adley]

I gave two of my teammates a Louis Vuitton. She did put in her notice two weeks later. We'll try about that anyway.

[Stacy]

But you're like, I'll take that back.

[Leanne]

But again, it's like, can you give freely with like no attachment?

[Adley]

And that's the thing is I can't believe that I was able to give a purse like that. I can't believe. But literally, you just that one post, I can't remember a single other thing that you posted in this moment.

[Amy Porterfield]

I love that so much. But I appreciate you sharing that story because that's why I think these conversations and Julie, thanks for bringing us together are so important. Because I had a woman say one day, I love that you asked our numbers in that we all had different numbers and different experiences because that 1 million is such a big marker for a lot of female entrepreneurs. And I remember I shared it on a podcast and this woman said to me, I didn't even know that was possible. And she blew my numbers out of the water years later. But they we need to hear it from other women.

[Adley]

Post the real. Yeah, post it like you like the ripple effect. Someone could tell she's bragging and I'm like, like, thank God she like did this and posted it and shared like love that story. That has been one of my, like guiding stars. And like, here we are.

[Amy Porterfield]

Here we are.

[Julie Solomon]

Yeah. So, yeah, mine was I wanted a million dollar launch and in 2018 I got it. And at the time I was so focused on the next thing, I didn't know how to be grateful. We've talked about this. Especially like pre Covid online marketing was so different because so many of us were 2, 3, 4, 5, 10 Xing our numbers every year. We just thought that was the normal.

[Leanne]

Yeah, that's a great.

[Julie Solomon]

And so. And so when you know, 2023 or 2024 hit and it's like, oh, you're not doing that anymore. I made that mean something about me.

[Amy Porterfield]

Yeah, very real.

[Julie Solomon]

Because for so many years that was the industry hadn't caught up with itself. So that was normal. You could give Facebook a dollar and they would give you $8 back like it was nothing. Every single day.

[Stacy]

Just imagine where you'd be if you started.

[Adley]

I can't even fathom.

[Amy Porterfield]

You might not have been born.

[Adley]

It's okay, truly.

[Julie Solomon]

But that was the thing. It was, it was interesting to me that, you know, first it was $5,000 months, you know, and then it was a hundred thousand dollar year and then it was a million dollar year and then it was with my Influencer Academy launch. We had a million dollar launch and I just, I didn't celebrate.

[Amy Porterfield]

I just moved on.

[Adley]

Moved on.

[Amy Porterfield]

That's.

[Julie Solomon]

Yay, we got it.

[Adley]

Moved on. Now how for it can we like re celebrate?

[Leanne]

Yes, I think I'm doing.

[Amy Porterfield]

I didn't know.

[Cori]

Oh, I'm so sorry.

[Julie Solomon]

Well, no, but I think that it takes those moments of us like looking back of like, wow. Like I really didn't take a moment to appreciate how far I had gotten myself, the work that I had done and the impact and influence that that created. And it's, you know, you sent me a DM that was really, really kind and beautiful. But I also, I just said thank you for sharing that because I think a lot of times when we're moving and shaking, we don't know that this post that we're putting on Instagram with our team in me are sharing about this, you know, really dark moment when outside looking in, everything looks perfect or what have you. We don't know that we're. That there's a domino effect to that. And so I just think that it's really powerful that we can have those moments. We can look back and we can just share so candidly of like I do too. I hit it and I didn't really give myself credit for that. And so I want to throw you

[Adley]

a party right now that's special. It's a hard work. Like I. The amount of work that goes into having a million dollar.

[Amy Porterfield]

So unbelievable. And it's very rare.

[Julie Solomon]

Yeah. Thank you. It is. And now we get to do fun things and I just come at it from a really.

[Leanne]

Yeah.

[Julie Solomon]

Just more grateful and the way of like I think you said it earlier. I feel like as much as I have accomplished in my business, and I think all of you can agree, and the amazing things that I've done, it is the least interesting part of my entire life. Yes. My husband, my family, our friends, our dynamic, my spiritual practice, you know, my wild and crazy extended family that, you know, I mean, I love them. I have such a full rich bountiful. And beautiful life that I work really, really hard for that 98% of people will never see. And that's okay.

[Amy Porterfield]

That's okay. Yeah. Yeah.

[Leanne]

I think it's really interesting because I think a lot of people talk about like, do you think people would. I get this a lot because I talk about money. Like, people are like, well, it's easy for you because, because you're doing million dollar months. Or it's easy for you because you have a million followers, or it's easy for you because you had a million dollar launch. But I'm, you know, I think for me, I'm like, first of all, everyone here grew their business without those, without the irony. I'm like, I didn't have a million dollar months to. So that isn't even during the math. Everybody's versus you. But also I'm like, if you, if you start. If I could not talk about money ever again, I would still be wildly successful because again, that's the least interesting thing about me. And actually if, if you know, for me, it's like talking about number for all the reasons that you said, but actually I might. The least important reason for you to hire me is how much money my business makes. Like, that is not a reason to hire somebody. Like, hire someone who you know can actually help you in the area that you need support with. And how much revenue their business makes doesn't actually always match to what it is that you're hiring them for. It just shows you that I'm great at marketing. That doesn't show you that I'm great at helping you with marketing. But it's, you know, I think it's really important to know that like, like separate again. I think a lot of women get caught up with like our worth is attached to. I've had a lot of people after last year. We did two. We did 500k a year. $2.4 million a year. 11 million year. A $23 million year with a tiny fucking audience. And so everyone's like, what are you gonna do this year? 50 million a bajillion dollars. And again, it's like, I'm like, okay, I have to detach from. Because it's easy for bigger, better Bertha to come in and be like, well, I could. And I'm like, no. And actually what I found myself doing this year is, you know, even just like focusing on the passion projects I was talking about before around, like, I'm actually. A lot of my clients have been like, oh, you seem different in your content. Like you're doing something different with content.

[Cori]

What are you doing?

[Leanne]

Tell me the secrets, tell me, tell me all the things. And I'm like, I'm actually just like having a bit more fun and just like not making everything as reverse engineered from like selling the offer. I'm actually just showing more of my personality. And if that gets us 20 million this year, if it gets as 11 million, I'm good either way because hashtag profitability is important. But just it's like I think like Adley would be successful if she didn't have a million followers. Like you'd be successful if you didn't have a million dollar launch. Amy would still be Amy without it doesn't matter. It's like the numbers are always going to be the least impressive thing about you and no number will be able to like match like a lot. It just amplifies. If you have low self worth, it will amplify your low self worth.

[Cori]

Yes. I think to as all of us as coaches to others measuring our success because if we can detach from the numbers, what's their success look like? Like I don't get thrilled by doing a billion view month or even doing a half a million dollar month. We've done a couple million dollar months but not our video business still does better than coaching because I'm still figuring out what the heck I'm doing, you know, and it's going great. But I'm not like we, I hoped for $100,000 from one offer. We did, we did 850. And I was like that's eight times more than I was hoping for. But I didn't have, I didn't know what goals to even set because I didn't know it was reasonable, you know. But I get more excited by Shirley from Ohio getting her like her business because she can see how to package herself differently because it' people to read the label from inside the bottle. So I'm like, we can help market or make videos around your boring business. I get more excited by their unlocks.

[Leanne]

Yeah.

[Cori]

And then the more I get excited about their success, the more the revenue grows and really takes care of itself.

[Adley]

I need you to make some testimonial ads just because those perform really well. Like I need you to get the Suzy that you helped grow.

[Cori]

Whatever.

[Julie Solomon]

Like I need some testimonial ads like wait, Client conversation.

[Adley]

I'm like, I need this. She's like, wait right now. And I'm like, but truly that's why it's like the, the impact for other people like My worst performing organic posts are obviously. Oh, you showed. She audited my Instagram. She's like, yes, this is not good. And it is not exactly what I said. You said it way nicer. But yeah, the, the testimonials and the impact for other people. Like sometimes I just post that and the views are terrible.

[Leanne]

Oh my God, they suck. They're the worst.

[Adley]

But I'm like, only the people watching them are probably the one that it really matters anyway. If it's 2,000 people people, it's 2,000 people still in the mix. I will post it unashamedly. I'm like, I got something the other day that did. 900 views. I don't care.

[Julie Solomon]

I don't care.

[Adley]

I really don't.

[Julie Solomon]

I don't care.

[Cori]

That went to the right 900 people.

[Leanne]

Yeah. Perfect.

[Cori]

Yeah.

[Julie Solomon]

One thing that I see all the time with women building businesses is this moment right before they launch where all of these what ifs start creeping in. What if no one buys? What if I'm not ready yet? What if I fail? What if this doesn't work? And I know that feeling very well. Even though my business isn't product based, so many of my listeners are building incredible physical product brands. And I always tell them the same thing. No matter what you're selling, the right platform matters. And that is why I love Shopify. Shopify is the commerce platform behind millions of businesses around the world and 10% of all e commerce in the US US from household names to first time founders just getting started. It is one of the reasons why I have been a partner of Shopify for years now and they've been a partner of this podcast. Shopify helps you build a beautiful online store with ready to use templates. They create product descriptions and headlines with built in AI tools and really help you market your business like you have a full team behind you. And shop pay makes checkout seamless, which means fewer abandoned carts and more actual sales of your product products. So it is time to turn those what ifs into with Shopify today. Sign up for your $1 per month trial today at shopify.cominfluentencer. go to shopify.cominfluent that shopify.cominfluent. well, talking a little bit more about wealth, I would love to hear what are things that you're doing outside of the business to grow your legacy. You know John and I, we got real estate investments, There's a couple of lifestyle driven products that we've invested in with friends of ours from Los Angeles that have created things. But what are you all doing well. I know. Leland, I'll start with you because I know you and your husband have a lot of. I think it's real estate.

[Leanne]

Yeah.

[Julie Solomon]

Commercial and residential or.

[Amy Porterfield]

Yeah.

[Leanne]

So we started investing in real estate and I honestly attribute that to a big part of the reason why my revenue skyrocketed. Because it had a bigger purpose than just me wanting to do 50k months. We started. You know, I always love to tell the story, but like Justin, when I had a huge part of my identity, wrapped him up in my corporate success. So when I left corporate, it was really weird for me. Starting at like zero, trying to build a coaching business. Like I wasn't very good at being a beginner and not having influence, like feeling like I was invisible. And I took on some like consulting roles for retailers and like almost killed myself traveling, trying to grow a business, like with a baby. And Justin looked at me and he was like, I came home from a trip after being on like nine flights that week and he was like, what is happening? And I'm like, I'm just like so afraid to stop and like turn down the money because I'd always taken care of myself, I'd always contributed. And the idea of like someone looking after me made me like, let's go to therapy. And so for me, like he took two corporate jobs during 2020, during the pandemic and worked both of them. This is not okay, by the way. This is not. They did not know that he was doing this. So just to be clarified, so he did that so that we could be in a great situation financially and that I wouldn't have to worry about money and about us doing anything. And my business started to take off. The more I allowed myself to actually be like, looked after. Imagine that. Feminine energy. And so when we started investing in real estate, it was in 2020 and which was like, everyone was like, this is the worst time to buy. Like, don't do it. And again, when they zig, you should zag.

[Julie Solomon]

There's opportunities actually ended up being the best money was going to make you consistent.

[Leanne]

But we started investing and you know, we invested and the more we invested, the bigger the deals got and the more, you know, just. And then Justin was able to leave corporate and he started raising capital. But we, we saw, he came to me one day and was like, I have an idea. And I'm like, okay. The first property we bought was a triplex. And he was like, we're going to take the long term tenants out and we're going to put it on Airbnb. I'm like, you have, sir. You have never stayed in an Airbnb in your entire life. And he was like, I've done the math. Like he is a very like finance and economics guy and he's like, I've done the math. Like this would yield way higher cash on cash returns if it was short term rental. He had a spreadsheet. I'm like, okay, let's do it. So we got a triplex, we turned it into a short term rental and we started cash flowing like immediately. And so we just kept buying properties. And I honestly think a huge reason why my business has been able to create the level of revenue it has is because I, I'm safe. I'm a safe woman. Our, our life is not dependent on me doing 500k, a million dollars that

[Julie Solomon]

we have $50 million wheeling up to some webinars, right?

[Leanne]

So I'm like, when you actually get. And again, I understand that. Recognize that not everyone gets that privilege. But guess how we got that privilege. We, we invested, we, trust me, we lost money, we did bad real estate deals, we did not make good decisions. And we learn every single time. But for me, like having something that was about generational wealth, wealth and breaking generational curses. My husband grew up in Baltimore with, from a very different socio economic background to me with very poor financial literacy and no reason on paper to be the human being that he is today, let alone to be as wealthy as he is. And so for me, it's about us being able to break generational cycles of financial illiteracy. And we started a foundation to help do that too because again, like, it's just as amazing to be somebody with money that can do good things. But building a real estate estate portfolio has created safety for me to be able to do more of what I want to do. And then the revenue increases regardless, because that's more magnetic.

[Stacy]

I, I felt like when Amy was saying we were taught diversify. So I did that. I went, you know, very young, started getting real estate, short term, long term, all of it. But I wasn't ready for any of that. And it was work. And you don't realize how not passive a lot of this is. And I wasn't the team builder that I am today. And I let go of a lot of those things and just doubled down on building the online business, which was the best move I think I could have made. Now I'm in a season of we're building our dream home. So I am kind of just keeping my focus There. But once the dream home is done, I think I might go back into real estate, but with a team and not because it's like a business that runs without you. With a team is passive. Right? Like, that's way more passive. Past a real estate business where you are the one checking on the tenants you call for a short term. Airbnb is a nightmare. So I think it's, it's, it's like there's a season for everything. And I'm kind of in a cleaned up season, simplified season, but I can see myself getting back there. That's good.

[Julie Solomon]

Yeah. Yeah.

[Adley]

We just did. So I have our tech strategist that we worked with. And so we did three different properties last year at the end, all at once was. Was a nightmare.

[Stacy]

Yeah.

[Adley]

Kyle was like, because my husband has a full time business and then I obviously have a full time business. And so we did realize that having three, it was like driving us both insane because we were like, oh, it's turnkey. Oh, we hate all the furniture. Let's be a designer. And then. So long story short, we have three properties now and we just hired a full time property manager that lives locally that can go set it up, make sure the music's going, write the number notes, do the ads, do the website. But it was, it was a lot. But that, that has been helpful. And I see us, I think we just had a conversation with this guy that has this like a, like a big building. It's like an apartment complex. And so I'm trying to find a way that I can do real estate by not being like, we're an lp, limited partner. So I'm like, can we just give you them? We really trust him and he's already done. So I think just trying to figure out the real estate thing without being the person that it really can drive insanity.

[Stacy]

Because it is not passive.

[Leanne]

It's not.

[Stacy]

Yeah.

[Cori]

Yeah. My husband does a lot of our real estate, but it starts small to your point. Like it was one cast point property taking. Snowball, snowball. And then we did 10 Airbnbs here in Nashville. A couple. I think we're going to convert to sober living homes. And I know I lost my sober living. We lost my dad to alcoholism. And that wasn't the catalyst for this. It was. There's 10 heads. But I love, love what that would probably do to heal a part of my heart.

[Julie Solomon]

Yeah.

[Cori]

Serve what? Where my dad spent a decent amount of time.

[Stacy]

Yeah.

[Cori]

You know, and I think that would be great. And then are we talking tax strategies?

[Julie Solomon]

Right now?

[Adley]

Yeah. And I have another one after you go.

[Cori]

Okay. I say we bought a volcano. He says, that's not actually accurate, but it's like the mineral ash, some minerals.

[Julie Solomon]

Why am I not surprised at all?

[Cori]

Like, quadruples in value and its valuations over in Haiti. And so it's way funner to say you bought a volcano. But then we have, like, loyal partnerships. I think today we're investing in. This is a weird one. It's a transmitter in, like, Talala, Oklahoma. But it's the only way radio gets to, like, this half of Oklahoma is through this transmitter, and you have to have that deal. And radio advertising is still alive and well. And so I'm looking at these numbers and I'm like, really?

[Julie Solomon]

Boring money.

[Cori]

Boring money.

[Julie Solomon]

Boring money.

[Amy Porterfield]

Yes.

[Adley]

Okay. So I don't have any, like, ashes or volcanoes, but I. One of my friends is a tax strategist, and so she gave me this, like, structure of for every hundred thousand dollars that she pays herself. And I'm gonna try to get it right. It was like $50,000 was in like a real estate down payment fund out of the 100,000. And then 10, $10,000. Her husband goes to the gold store and gets legitimate gold every month. $10,000 was in stocks. And then I think the remaining. What is that, $30,000, I think that's left is like maxing out their 401ks and doing some retirement stuff. So I literally was like, kyle, you're gonna go to the gold store and we're gonna get some gold. But it was like, just about that with ads, with our business. I just. Yeah, that's something that we. And we just. We're going to do that 10,000 stock situation. Yeah, that's fun. You like that?

[Amy Porterfield]

All right. Amy. My husband is a prepper, so he would.

[Leanne]

Yours too.

[Amy Porterfield]

He would love the gold story. He's been collecting gold for a long time.

[Cori]

Really?

[Amy Porterfield]

Yes, loves it. But that's not really what I look at for long term strategy. One of the things that Hobie and I really love, and I love that he's gotten on board with me, is investing in women's businesses. And so once we felt that we had all that we needed and we, we were as generous as we wanted to be, that's when we started to invest. And I really. That's exciting to me. I also love the idea of women selling businesses. I've never sold one. I hope one day I do. But I hope some of these businesses we've invested in will sell and just kind of See that opportunity. The exit would be exciting, not just for us to make money, but to see what's possible. Because I know we talked about, you know, my wealth is like the least interesting thing about me. We said that. But I also, I gotta come back to. To women making money. I think women steward money differently. So having wealth and doing what we do with wealth and giving, giving us the freedom and the agency and the opportunity, I think it changes the world. And so again, why I think it's so important you asked that question. So I'm so glad you did.

[Julie Solomon]

Yeah, it was a fun one. Thanks, everybody for sharing. I just always love to know where are you dipping your toes?

[Leanne]

Yeah.

[Julie Solomon]

Okay, so I just have just some quick little fire round questions for us. For us that will be really fun. Okay. What is one thing your audience thinks you do that you've actually stopped doing?

[Cori]

Oh, pranking my husband.

[Leanne]

You've stopped.

[Cori]

I have. I just realized that in this moment, it just popped into my mind. I'm like, I've not pranked him in a long time.

[Julie Solomon]

Yep.

[Cori]

And I should start doing that.

[Julie Solomon]

That was part of your, like, brand identity.

[Cori]

It was the whole thing. It was the whole thing. And I, you know, know. Yeah. I got away from it. I got to start doing that again.

[Julie Solomon]

Okay.

[Stacy]

I think I can think of something, but I kind of hate dislike in this moment. How we are, like, judged for stopping. Wait, I thought you still did this. Wait, what do you mean? You drink that. You said you drank this coffee. I'm like, sorry, I didn't make a public announcement when I switch my decaf.

[Julie Solomon]

Yeah.

[Stacy]

And you missed the one time I post even know it's kind of crazy how much they expect us to, like, stay the exact same.

[Julie Solomon]

Yeah.

[Stacy]

Because I am constantly evolving. I am constantly changing. There's so many things I do stop. I do change. It's just. It's something we have to get used to. Yes.

[Leanne]

Yeah, I don't know.

[Stacy]

I'm gonna keep thinking of my thing though.

[Leanne]

I think for me, honestly, just right yesterday when I was on my call, like, someone asked me about, like, what's your. What's the content strategy? Because I've seen you doing, like, more personality content. Are you trying to do, like, entertainment content? Like, is this, like, viral based? And I was like, actually like, no, I'm just being myself and just showing up more. And I'm like, more in my creativity era, if you will. So I'm kind of just showing up and following my nudges around. There's no, you know, I think I've always. Everything I've taught has been so around, like strategic intentionality. And if anything, I was the girl that was like, anti. Like, you don't need to show your personality, but people should be hiring you based on, like, what you're fucking amazing at. So you don't even need to show. Don't hire me based on my personality. Hire me based on my skill set and like, what I'm incredible at. And so I think for some people, it probably does feel like jarring to them where they're like, thinking that there's a bigger strategy underneath it versus just actually wanting to be again. Full expression is one of my biggest values and creativity and originality. So just following those nudges. So they probably think that everything has got this like deep rooted strategic magic thing behind it when it's actually. And again, it's not like I'm not smart enough to see that. Like, duh. Like, of course I'm not gonna like, do something just like, for no good reason. But I think that one of the biggest pieces of feedback I've always had from the people in my world is what's the most surprising thing about Leanne when you join her world? The answer was always that, like, oh, she's actually like really funny and down to earth. And I did not.

[Julie Solomon]

Leanne's got jokes.

[Leanne]

How did you miss that? And then I realized I looked at my content and I was like, oh, because they were just getting. Yeah, the trailblazer version of me. They weren't seeing my personality. So I think it's. It feels cool for me to be fully expressed. And again, referencing that 2024 season of feeling Invisible, I was like, I will never find myself there again. So one of the ways I counteract that is actually to bring more of myself to my brand. And not for you, but for me,

[Julie Solomon]

I think mine's a little bit similar. And I think I. I can be very in, you know, strategic, formulaic, data driven, and that served me very, very well. Yeah, but I think there's a lot behind the scenes that just, I mean, yeah, it's data driven and there's conversations that are had, but it's not so rigid in the process. I'm not always looking for the right and perfect answer to things. I'm very open to testing things out and seeing where it lands. And then another thing very recently is that for several years I stopped doing masterminds or in person events because I got so flipping burnt out. And a big part of this was that my audience and who I was calling into attract was pivoting, and that was a big ship to turn around. And it took a long time and a lot of just inner work and, you know, just eight, almost two years, 18 months to two years of really doing that. And I needed to get. I needed to kind of do what I needed to do, but I. I guess to maybe make myself feel better, I was like, kind of using it as a flex, and I was like, no, I'm not the kind of business that, like, is in person with people, and I don't do the masterminds. And, you know, I'm not a kid. Community girl, like, you don't come to me to find community. You come to me when you're X, Y, and Z. You come to me when you want to be influenced or impacted. And I did my first retreat in three years a couple of months ago, and one of the women that attended, she was like, I know that you said that on your podcast, but I think that you need to change that because there's actually a lot of community that's here happening. I just don't think that you. You don't have to have the burden of, like, holding it and carrying it anymore. And so I received that. So I think that that's. That's something that that flex of being closed off to community is in sisterhood or whatever you want to call it, is actually not true love.

[Stacy]

Okay.

[Amy Porterfield]

Thought of one.

[Stacy]

I am not reading business books or business podcasts right now. And I was just on a different podcast, and she's like, give me your favorite business book. I was like, I can't think of anything business, but I have a ton of spiritual stuff.

[Julie Solomon]

Yeah.

[Stacy]

Like, I am in this journey right now of mindset and just awareness and all of this. And I think most people that would watch me online would not think that

[Amy Porterfield]

I wouldn't know that.

[Stacy]

Yeah. So I'm just in this very different space of, like, just becoming the next version. I don't need a strategy right now.

[Julie Solomon]

No. You know, $100 million Stacy does not need a flipping strategy.

[Leanne]

Got strategy, all the strategy.

[Stacy]

Yeah, that's a good one.

[Amy Porterfield]

Good stuff. I think for me, I have said for. For many years, when I was starting my business, I hated video, and I just wasn't comfortable on video. I didn't want to do video, and now it's like the least. I never even think about it. I just do video every single day. And I'm doing my podcast in person now, but people want to still label me as, oh, but Amy, you Don't like video. Like, it comes up in so many interviews. I'm like, I have so outgrown that. But I think, again, maybe they don't like to do videos, so they want to hear me. And I think, think I love the conversations we've had here today. There's been a theme of it's okay to grow. It's okay to change. It's okay to change your mind. And so it's something that kind of plagues me still to this day, where I'm like, I'm good.

[Julie Solomon]

It's that holding you to that standard piece.

[Amy Porterfield]

Yes.

[Julie Solomon]

That's just.

[Stacy]

You said it one time four years ago. One episode.

[Amy Porterfield]

Exactly.

[Stacy]

Yes. Like, it's over. That's who you are.

[Amy Porterfield]

So true.

[Julie Solomon]

Oh, okay.

[Adley]

So I was trying to think. I think one thing that I've been working on through the, like, burnout of the 70 boxers, like, recovering from that is I think there was a moment where I shared so much that I worked 247 because I wanted to show, like, I'm not. I'm not just getting this lucky. I'm busting my absolute fanny for this. And so I showed how much I worked. And so I was one of you. I was sharing, like, how little sleep I got. Like, I was, like, not eating, and I was, like, sleeping five or six hours. Hours. Because I was, like, on this mission. And so I don't know that I do the best job of, like, stop. Like, I don't. I don't. I feel like I was, like, killing myself. I don't do that anymore. Like, I really do let things be an open loop. Like, I have trained myself to say, I have 23 slacks. I have 72 text messages. I have four, 40 emails, and it'll be there tomorrow. And I think people still think you're just going, how are you? You never stop. It's like, I actually do stop. I just don't show the stop. But I'm really pausing a lot more and letting things ride. You're proud of me, aren't you?

[Amy Porterfield]

I'm very.

[Stacy]

Because you told me that. And I was like, oh, no.

[Adley]

Yeah. I was like, well, even when you said that you're not listening to a podcast. This morning, I was getting ready that Kyle was still asleep in our bathroom. It's a beautiful bathroom, but there's no door between the bedroom and the bathroom. So anyway, I was trying to be quiet. I was like, oh, I'll just put my headphones in and listen to a podcast. And I was like, no, you don't. Need an input. You're gonna be in people, and we're gonna talk. And it's been great. I was like, I need utter silence.

[Julie Solomon]

Yeah.

[Adley]

I used to guilt myself and be like, you're wasting time. You could be getting further ahead. Someone else is listening to this podcast while you're sitting here in silence. Okay.

[Amy Porterfield]

No.

[Adley]

And I was like.

[Stacy]

I'd be like, I'm on a walk. What are you doing not listening to a podcast while you're walking? Right now I'm like, I just want to hear nothing.

[Adley]

And I would have anxiety and, like, live with, like, that wasted 45 minutes. And today I was like, that was so the right move. So I just think stopping more.

[Julie Solomon]

It's good.

[Adley]

Yeah.

[Julie Solomon]

All right, next question. What piece of advice are you done giving Julie?

[Adley]

Why are you so good at these questions?

[Julie Solomon]

Just done this before.

[Leanne]

Yeah, you have. I mean, I think, you know, part of me is kind of, like, done with the conversation around, like, work ethic and being exceptional at what you do is. This is the bare minimum. Like, it's like, I think I'm, like, unavailable for conversations around, like, how do you stay motivated? I might ask me a different question. Like, I don't understand how to answer that. Like, you don't. You just. You don't want it. If you're not motivated, you don't want it. And I think the same thing with entrepreneurship is, like, I don't think that, you know, as much as I think it's important for us to share the different seasons. I don't think we have a responsibility to remind people that it's hard work to build a business or to be influential. I don't think we have a responsibility to remind people that integrity and being exceptional at what you do is, like, the stand the bare minimum requirement to be delusionally successful. And, you know, I shared, like, in the break around how a big. For a big part of 2023 and into 2024, I had really focused on, like, if I can, you can. And almost, like, convincing people that their dreams were possible for them. And what I actually found was that was not actually attracting the right people. It was attracting people who needed me to be the sun, the moon, and the stars. Otherwise, they couldn't shine.

[Adley]

Mine.

[Leanne]

And the people that I actually wanted to work with don't need me to. They just. By watching me, they know that it's possible. The way I watch the women here, I'm like, then that is possible for me. So for me, I'm. I'm done with any conversation that is around, like, work ethic being a high again, you don't even need to tell people your higher integrity to show them. Like, it's actually very easy to win in the online space when you are. When you double down on becoming exceptional at what you do and doing it at a really high standard and being a great human, apologizing when you get it wrong, constantly doing better. Like, I just think that now is the time for women to, like, really understand that it's like, this is that on. This game is not for everyone. And that's okay, too.

[Amy Porterfield]

So good.

[Julie Solomon]

I think I'm. I'm done just giving advice in a lot of ways. Like, I feel like the. It's interesting because the type of woman that's in my world now, you know, she's not coming to me for or, like, advicey type of conversation. She's not coming to me of. What piece of. Do you think this content will perform well? Or, you know, those kinds of conversations that can happen in other rooms that I've. That I've been in and I've led, but they're still me holding her to her highest self into the caliber of leadership that she's saying she's rising into and really owning that identity. There will be times that, you know, their clients are asking questions or, you know, and underneath that, it's like, there is a little bit of maybe they don't trust themselves in this, or maybe this is new and this is foreign, and so they're looking for a little bit of safety or validation. And I just don't give them that. You know, I give them the mirror and the support system. But it is not my job to give you advice so that you continue to lean on me as a crutch. It is my job to support you in architecting what it is that you're actually building. And right now, you're basically trying to bring drapes into a house and hang them on a wall that doesn't exist yet because we're building this and you're wanting my advice on the color of the drapes.

[Adley]

Great.

[Julie Solomon]

So let's actually come back to you architecting this. And so that's been a big thing for me just as a coach and as a leader to really notice where I am over coaching, over giving, overdoing, and just my own way of that probably makes me feel important. It probably makes me feel valuable and reframing that for myself. And so really, really, it's, you know, and I'm very clear on that. It's like you. You don't need it. You're not hiring me for advice. You can go to chat GPT.

[Leanne]

Well, it's not even making them feel good in the moment at the detriment of like. It's like, actually, I could make you feel good right now.

[Julie Solomon]

Right.

[Leanne]

But it's like, actually I would rather make you feel uncomfortable right now so that you feel good.

[Adley]

Yes.

[Julie Solomon]

Yes. You feel good making your own decisions. You feel good testing this without me telling you. Yeah, that that looks good. Go test it. It's like, you don't know. You don't need me for that. So that's been a good healing thing for my own own worthiness and value.

[Cori]

That's really beautiful.

[Leanne]

Yeah, I think it's.

[Stacy]

There's.

[Cori]

I'm noticing this similar pattern around not telling people what they want. It's not what they want to hear, is actually not usually related to the question that they're asking. And really recognizing that there's two different types of people. There's the people who have to be motivated and they want. Motivation is pushing. Like they have to be pushed versus having a vision so big that pulls them up to it and makes them jump out of bed. Then you don't need the motivation. Because we've all been breathing long enough to know that motivation fades. So when they first come into the program or into V Club, anything that we're doing, they're motivated right away. And then I know that they're gonna start to fall off in 30, 45 days. You know, if they're just writing on pure motivation of the high rather than helping them paint a vision so big for their life and the way that they wanna show up and how they wanna make people feel, that that pulls them. And so the way that I've coached content is really coaching confidence more than anything. So I've changed a lot of the advice to add. Actually pull my questions up to a higher level to extract something different out of it.

[Julie Solomon]

And it helps them learn how to ask better questions.

[Amy Porterfield]

Exactly.

[Adley]

I think I am done giving advice to people who don't do the thing I've asked them to do.

[Leanne]

Yes, yes.

[Adley]

Yes. Like, one of the things that I am making is like a change in my program is people will come on the coaching call to ask a question because it feels good to ask a question. And. And I now have my team using AI pull their course progress. So I'm like, you're confused. Oh, the reason you're confused is because you haven't watched how to do this thing. So until you do hold Your question. And I want to give you feedback on something you've done, not something you've thought about.

[Julie Solomon]

Yes. Because you can't think your way there.

[Adley]

Yeah. Because I'm a people pleaser. I'm like, well, I don't want them to be on the coaching call and be like, I'm not asking your question. But this past week I was like, can I. She asked me a question about her tag and I said, sonia, do you mind if I, like, kind of give you some advice you might not be expecting? And she was like, absolutely. And I said, you've been talking about your tagline and your offers and your pricing and this for about six months now. And what I'm ready for you to do is just launch mats. Yeah. And it's like, it's like been so hard for me to say that, but I'm like, I know I'm doing a disservice to her just being like, well, this could be your tagline. I'm like, it don't matter if nobody finds the dang thing anyway. I was like, let's just do something and then talk about. About it. So I think I'm just finally at like, this is my requirement for you to be able to ask a question. If you want to be a fly on the wall, that's fine, but do the work so that I can actually help you.

[Julie Solomon]

Standards, baby.

[Adley]

It's so hard to establish them. Cuz I'm like, they paid me money, but it's like, no, but everyone in

[Leanne]

there is like so grateful when you do that.

[Julie Solomon]

Right. It rises the energy up to here

[Stacy]

and hopefully she got a butt kicking

[Amy Porterfield]

and she's going to go do it.

[Leanne]

Yeah, that's exactly what she paid you to tell.

[Adley]

It just took me a minute to do the thing that everybody else did for me to do with them. But also I wouldn't want to be a part of a group when someone's asking a question, whereas someone else did the work. They don't. They're not going to attend the call. I'll lose money not just from that. Yeah, you get it.

[Julie Solomon]

Yep.

[Adley]

Yeah, it's a whole thing.

[Julie Solomon]

It's a, it's a. I had somebody tell me once, it's like a neighborhood that's on fire. If one house is on fire, the embers will start to percolate and if you don't blow those embers out, before you know it, your whole neighborhood's on fire.

[Adley]

That is so good.

[Julie Solomon]

So you've got to extinguish those embers before they get to the other houses.

[Cori]

So good.

[Amy Porterfield]

I think for me, it's very much in line with what you ladies were saying. I've changed my audience as you know, going from digital courses to a high end coaching program. And I am all about inviting and no longer convincing. And when you work with a woman who's already built a business and wanting to do even more it, when you attract her into your world that you've invited and you didn't have to talk her into buying anything, it is a whole different experience as a creator later. And I'm experiencing that for the first time. And I love it. I like to work with the tiger. Someone that's like, let me in, let me do it. And so I, I just ask myself, are you convincing today or are you inviting? And when I invite, that's when I love my job. So no more convincing.

[Stacy]

So good.

[Adley]

You've earned that too. Yeah.

[Stacy]

Thank you.

[Adley]

They should be knocking on the door.

[Cori]

Yeah.

[Julie Solomon]

And like, yes. The caliber of woman that anybody here is working with should not need to talk to their aunt and their uncle and their goat and their dog and need a 12,000 touch point whatever to say yes. That's just.

[Amy Porterfield]

But if a woman just heard you say that, I want her to ask herself, are you asking everyone for permission or are you just deciding, I want this and I'm going to go get it? If you feel like you always have to be convinced to buy something, a program, a course, a membership, you're not ready for it. So I think it changes everything. Yep.

[Julie Solomon]

And it kind of goes back to like before I was ready, when I was making $250,000 a year and I invested in that twenty five thousand dollar mastermind. I didn't, I literally didn't tell my husband because I didn't want anyone's endpoint. I knew that I needed to do this. I was flipping terrified. I was like, I need a payment plan. She was like, I got you, girl. But it was the best thing that happened to me. But that came from me. There was this thing that just this drive, this focus, this whatever it was that was like, I know I need this. I know I'm scared. I've got to do it and I've got to just figure it out.

[Amy Porterfield]

And I know exactly how you showed up in that mastermind. Yeah, right.

[Julie Solomon]

That's. I went 250 to 1.3 million in nine months.

[Amy Porterfield]

Yes.

[Adley]

And this is why you had a million dollar launch, because you attract the type of buyer that you are.

[Julie Solomon]

Yeah.

[Adley]

I'm like, you're not selling. That's because you struggle paying for value.

[Julie Solomon]

Yeah, right. You got to sell like you buy. Right? Period.

[Amy Porterfield]

Yeah, that's good.

[Stacy]

What? I just. It's so hard for us because people think, well, of course you guys are saying this. You're coaches. You want us to just buy your thing and say this? And it's like, no, you don't understand. We were you. Should I ask my husband? Should I not ask my husband? My CPA said no, do I do it anyway?

[Cori]

You're right.

[Stacy]

But this room, how can you not tell? We just don't ask permission. It's like, we want it, we go get it. Like, that is the energy we have and it's very authentic, you know? So I just hope they feel that because it's not us saying, like, you should buy. We're coaches and buy from us. It is not class. This is who we are. Like, this is why. And we've always had coaches and we always will have coaches. Why would we not?

[Adley]

Can I tell you something? I realized the other day about CHAT GPT and like this whole permission thing is someone asked CHAT GBT if they should work with me. Okay. And it did a really great job. And also she was like, but I, I ask it for all these decisions and I'm looking for reviews. And I'm like, the whole problem with asking CHAT GPT is that it's going to give you a logical answer. Sometimes the illogical answer is the answer. Like, when I made my first investment, it was a fifty thousand dollar program. I did not have fifty thousand dollars in cash. I negotiated with the Chase bank lady on the phone and said something big's coming and God told me. And I just, I know, know it's there and so it's going to be great. And like, like the total revenue I think I'd had in my business to that point was $100,000 over a year. And I want 50 for like a whole thing. Right. Illogical. Anybody who's thinking logically is going to tell you no.

[Stacy]

Correct.

[Adley]

So you just have to be okay. Being like this makes absolutely no sense. And I'm doing it anyway. Because if you have the conviction and certainty, like I know beyond a shadow of doubt I would not be sitting right here with y' all had I not made the most illogical move.

[Julie Solomon]

Yeah, same.

[Stacy]

Agreed.

[Julie Solomon]

Can we raise?

[Leanne]

I mean, over and over.

[Julie Solomon]

Illogical, logical, unrealistic.

[Leanne]

If you want the delusional, you need to make a logical.

[Stacy]

And we're still doing it today.

[Leanne]

Yes.

[Stacy]

Like, it's just the numbers are even crazier. Like, literally, they really are. It's just like, I used to be afraid of 2,000. Now I'm like 200,000. Interesting. Can I put that on three credit cards?

[Cori]

Okay.

[Stacy]

Okay. You know, it's like we're still doing it, you know?

[Julie Solomon]

Well, speaking of which, to wrap us up for today, I would love for everyone to share what is an audacious, ambitious, illogical, crazy. I want to say goal, maybe just thing that you're feeling into. Maybe you know, it's coming in the pipeline this year or you're starting to think about that you could share to help just kind of expand those that are watching and listening today. And it doesn't even have to be about business.

[Adley]

Yeah, I already know one for me.

[Julie Solomon]

Okay, go.

[Adley]

I am going to invest in paying someone so much more money than I've ever paid anyone on my team because I have truly witnessed what it looks like to invest in someone who has deep experience. And I have been so obsessed with this profitability number. And I do know Stacy's smiling if you can't see her. I do know that on the other side of investing in someone who's skilled, it will create the revenue back. But I have been so stinking chicken. I'm like, I need someone that has a two in front of there or three or four. I just want to pay for value because I do that in every other area of business. Why have I not done that?

[Amy Porterfield]

That.

[Adley]

And then as I grow the team.

[Stacy]

You talk to a coach, how often you talk to a team member? All day long.

[Adley]

Yeah. And they're. And their one priority is is this business versus every. I know it's. It's the decision that I've been delaying. And so that's the big thing I know I'm going to do. And in fact, I actually mapped out my goal is to have a million in new hires of revenue. You know what I mean? In the next, like, six months. So that's my goal.

[Cori]

Beautiful.

[Julie Solomon]

Dang.

[Adley]

We're going to talk later. I'll tell you, I already know the positions, but we'll talk about it.

[Leanne]

So.

[Stacy]

Good.

[Cori]

So everything that we teach is entertain the masses, educate the interested, sell to the committed, and you're just giving people a bigger net. Because when they're stuck, plateaued with their views and their visibility, nobody can buy from you if they don't know you exist. So we help package them in a different way that attracts people and wraps in a package that is honoring across most major platforms and fun for them. To just explore and stand out so they stop looking the same as everybody else doing the exact same thing that they think they should be doing, doing. And that goes all the way up to the procter and gambles of the world. And helping bring them into social media in a way where they don't look like an ad, you know, and they speak a native social fun language. And so what, there's two things that we're going to do. One is do more of the bigger brands. And I'm really excited about helping them show up on social with verticals. Big brands, social shows, those. Yes. And so I'm really excited for this opportunity that's come from being more visible and talking about this. And it's going to be fun because I feel like I've talked myself into a desk job over the last two or three years and it's not where I'm best suited. Trying to be this version of my per of myself. And I've grown and I've learned so much, but it's also not the most fun for me. And I think I've lost the thing that got us to where we were being successful. And I kind of want to go back to doing more of that entertainment. Think of like Shark Tank. You watch it for entertainment, but you happen to learn a lot about entrepreneurship, you happen to learn a lot about those brands. And so what's coming down the pipeline for us is merging these two worlds and finally finding that bridge. And I'm really excited.

[Stacy]

That's big.

[Cori]

I know what excited.

[Leanne]

And mine's kind of similar in. In a sense because I obviously launched the Softcom Million show, which was again, I did it for me because I'm like, this is. It's like if you took everything that I've loved creating in my content, whether it be like the fashion, like the just everything. My love of iconic women. And you put it into one place, like the show is that for me, like with the travel and the creativity and the originality, but again with the like conversations with iconic women. And I think for me it's like that feeling of detached from the outcome whilst also having come away from season one being like, oh, like this is what I was meant to do. And it not needing to make sense in the sense of like, okay, how do we reverse engineer a Netflix show? It's like. But in the sense of I can feel in the depths of my cells and my soul that this will be the beginning of whatever is in the future for me. And I can see a world where we do you know, seasons in different locations and where. That's what I do. And where it's like you take, you know, diary of a CEO or whatever and you, you make this like, epic thing that becomes watched by millions. And we interview, like incredible iconic humans all over the planet. Like, I'm like, this is just so fun and I feel so in my element and so creatively expressed that I'm just really excited to see what happens over the course of this year as we continue to roll out the show.

[Stacy]

So good.

[Julie Solomon]

Yeah, it's fun.

[Stacy]

Amazing for me. So this happened maybe a month or two ago. I went to my mastermind. I said, okay, I want to bring in about $500,000 in the next actual extra in the next 60 days. And somebody said, easy, just offer $100,000 offer and get five people. And I, like, laughed out loud. I was like, no, no, no. Like that maybe for you. Like, maybe that'd be easy for you. But I'm no, like, what would I do? And I saw myself and I went, wow, that's crazy that I don't think I could do that. So I launched $100,000 offer and I had two people jump into it. I made them their $100,000 back in two weeks. Yeah. So it was kind of like a. Almost like a beta. And now we're actually like, we've crafted it, we're launching it to our community this month. And I actually believe it now. Whereas like a month or two ago, I laughed out loud at the thought of like, who would pay me that? Right. Which is just crazy because I can offer so much value in a simple conversation. And this is like a full on, you know, so it's just such an up level, I think, for me to go and even say it out loud and to say the number and.

[Amy Porterfield]

And go.

[Stacy]

Yeah, that's what it. That's what it costs to work with me. Yeah.

[Julie Solomon]

So awesome. Yes.

[Amy Porterfield]

That's exciting. So I have been known for courses forever and so launching a new coaching program. I. I would love my coaching program calibre to be known as the coaching program for female entrepreneurs building their marketing. I just want it to be a household name because I know what it can do for people's businesses. So that means I have to be the best coach I could possibly be. I know how to be a teacher and a trainer. Coaching isn't something I would do every day. So I have some work to do. And I am obsessed with it because I know it can change, change lives.

[Julie Solomon]

So, yeah, you're a great Coach.

[Amy Porterfield]

Thank you.

[Julie Solomon]

You are mine is the reason why it feels so illogical and audacious for me is because I did this a few years ago, and then I said I'd never do it again. But I just got a book deal. I haven't announced it yet, so I'm gonna officially announce more of it to come with the publishing house. But I am doing a second book. It is not a business book.

[Adley]

Oh.

[Julie Solomon]

It's not a fiction book.

[Amy Porterfield]

Okay.

[Julie Solomon]

I'm not. I'm not storytelling over here.

[Cori]

I know.

[Amy Porterfield]

Is it true crime?

[Julie Solomon]

No. But, yeah, it's. But it's. It feels like something that is kind of what you said. It's. This is something that is greater than what I do in the confines of the online marketing space. And I know that I haven't even begun to reach the corners of my potential with this. And so the first kind of kickoff to whatever this is going to be is this new book. So congrats.

[Leanne]

Coming out in 2020.

[Stacy]

Yes.

[Julie Solomon]

All right, ladies. Well, again, thank you, each and every one of you.

[Amy Porterfield]

Thank you.

[Julie Solomon]

Time. Your honesty, your truth, your wisdom, your beauty, your grace, all of it. It has been such a gift to have you all here. And just like, this is so awesome and easy, like you could just do this all day long. So thank you. Thank you, each and every one of you. And for those that are watching and listening, listening, please let us know the takeaways, the moments, the reframes, anything that really made you pause and that you're going to be taking with you after this conversation. We know that conversations like this, they compound over time. And we want to hear from you. We want to know the changes that you are going to start imparting in your life and the ways that you're thinking definitely are differently. So definitely all of these ladies and where you can find them are going to be in our show notes. So look there, stalk us down, let us know. We want to hear your feedback. And again, thank you so much for being with us on another episode of Woman of Influence. If today's episode served you, don't forget to hit subscribe, leave a review and share it with a woman you know is ready for more. You can now watch every episode, every week on Spotify and YouTube and continue to listen on the platform of your choice. And if you want behind the scenes updates on business, messaging, leadership, special promos, the first access to what's happening in my business, in my world, I would encourage you to join my weekly email [e-mail] newsletter. That is where all of this goes down that is not normally shared publicly. This is where your next era begins, and I'm so glad that you're here.