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- [00:00]
A
If you're constantly just posting without that strategic intention, you're basically wasting content that could create massive engagement for you. And I hate wasting content. Welcome to the Influencer Podcast. I'm your host, Julie Solomon. If you found yourself here, it means you are ready to unleash the powerful visionary that lives inside you, turning you into an authentic leader who creates influence, impact and change. Let's get started. This is exactly how to create content every single week and gain thousands of engaged followers while posting less from just your Instagram. Most people are not using power and pleasure content to actually take somebody from scroller to follower to customer. So this is powerful if you want to be able to transform your social media presence in under an hour a week. And here's why. Unlike what you've been told by most people, the secret to social media growth is not about posting more, it's about posting strategically. And yet most of you are not leveraging power and pleasure content to make that happen. And here's why. You are potentially making the fatal error that 90% of people do with their content strategy, which is sharing content that quite frankly, your audience does not care about. Power content is authority based content designed to establish and reinforce your credibility and expertise within your industry or niche. Pleasure content is desire based content crafted to tap into the wants, needs and aspirations of your audience. Now let's break this down even more. If you look at the way that I structure my content, and let's just take last month for example, because I used power and pleasure content with each post, those posts created over 3,000 engaged followers and over six figures in revenue in just a month. And I only posted 414 times on social media. And the reason was not because I was posting constantly, obviously. In fact, if you follow me, which you probably do, if you're watching this, you know that I don't flood my feed with content. There's rarely a time where there's back to back content. And if you're somebody that's sharing multiple times a day, or you're sharing 5,000 stories a day, you are most likely sharing a lot of unnecessary content that is actually decreasing your engagement, your reach and your visibility. And here's why. Your Instagram is the place that your power and pleasure content should come to life. Your posts, your carousels, your reels, your stories, they are the place that you attract and convert. Now, the biggest mistake that I see people making is that they are over sharing instead of utilizing power and pleasure content, and it immediately turns off potential followers, which obviously you don't want so if you're finding people being like, oh, your content's so amazing, it's so motivational, it's so inspirational, but they're not actually following or buying from you. Or if you notice that your engagement drops every time you post, you are likely not using power and pleasure content effectively. And that is what is making your engagement tank.
- [03:33]
B
If you are still listening to this podcast episode, it's probably because your social content isn't hitting the sales goals that you know that you're capable of achieving. It just doesn't feel easy. You're likely frustrated because while sales are happening for you, they aren't growing at the level you know they could be. You see others in your niche skyrocketing and you're wondering why your sales aren't reflecting the brilliance that you bring to the table. And let's just be honest, not from a place of comparison, but from a place of clarity. You know you have more expertise than most people in your space. You know the transformation you provide is second to none. So why aren't more people buying your offers after consuming your content? Nine times out of ten, the problem isn't your pricing or your offer. It's a gap in your messaging. The way you communicate with your audience is the difference between ideal clients buying from you every single day or your sales remaining static for months. The truth is, when you learn how to shift and refine your messaging, you'll have clients reaching out to work with you directly from the content you're already creating without needing constant sales calls, posting every day, or chasing after the next viral trend. This is exactly what I cover inside the Brand Accelerator, which you get lifetime access to, helping you turn your content into a magnet for your ideal clients so your sales can finally reflect the expertise and transformation you offer. Let's turn your messaging into a powerful sales and brand visibility tool. Ready to get started? You can join me@juliesolomon.net T B A.
- [05:28]
C
As I always say, a large following does not equal a lot of money. Beyond just having a large audience or thousands of followers, what is most important is the relationships that you build with them. And I know I talk a lot about that on this podcast. And there really is no better way to build community around your audience while earning reliable recurring revenue. Then Memberful. Whether you're a business coach, whether you're a fitness instructor, a family blogger, Memberful is amazing as it lets you offer membership, perks and exclusive content to your loyal followers, giving you full control over who has access to things like your blogs, newsletters, online courses, podcasts, private community chats, and so much more. What I love about Memberful is it's so easy to set up in mail, manage your membership program with their platform. There is no tech expertise required. If you are anything like me, I am not tech savvy so I need so much of it done for me. And Memberful does that you can easily create multiple membership tiers and payment options that cater to different audience segments that you may have to really maximize your revenue potential. What I also love about it is that it integrates with all the tools so many of us already use, like WordPress, ConvertKit, Learndash, and so many more. So you can monetizing your content without changing any of the existing workflows or softwares that you use. You can start growing your audience today into a thriving community and membership business@memberful.com Julie that's M E M B E R F U L.com Julie so when.
- [07:16]
A
You learn how to post in this strategic way using the two frameworks, power and pleasure content, you will 10x your engagement and you will also 10x your sales from just your content. Because your content will resonate on both logical and emotional levels to your ideal buyers. Your views should not drop off. So if they are, you're either posting too much or you're not posting power and pleasure content. Or. Or you could be posting too much of one or the other. And I see this all the time with women in the online space not posting enough content or posting too much irrelevant content. Or they're going all in on the pleasure or all in on the power. But there's no balance. So your job, much like with every piece of content you share, is to have that intentionality and balance. Now the way that I do this is that I have a through line with every piece of content that I create, and it all stems from power and pleasure content. So I take photos and videos, I document things, but I don't overshare and I start with thinking strategically. And here's why. If you're constantly just posting without that strategic intention, you're basically wasting content that could create massive engagement for you. And I hate wasting content. So if you came at it from a power and pleasure lens instead of a oh, I'm just gonna throw throw this up there, then all of a sudden your content becomes valuable and you start to see a massive shift in the engagement and conversions that you want. And this happens fast, my friends. I do this in under like 10 to 15 pieces of content a month at most. So if you approach your content from this place immediately, you will increase your ability to actually convert followers into customers. And because now you're sharing with a clear purpose under why it matters to your audience. So then what happens is that you start to position your offers as the natural next step. Right now you're probably treating Instagram as a place for people to come and scroll through without a clear call to action. And it's hurting your engagement rather than helping it. People don't engage and buy from people in passive consumption mode. So you've got to get out of the post and pray mindset. And the way that you do that is by using power and pleasure content. And the best part of this is you don't actually need to post all the time. I don't share content daily, and yet I'm making a minimum of six figures every single month in my business using Instagram as a huge platform for that. This is exactly what I did last month and the month before and the month before. And most of that came from power and pleasure content, and it's just not in your feed. This also works for stories too. Instagram stories, they are a huge place to convert people. This is where you take your followers and you actually turn them into paying customers. When you create power and pleasure content, people cannot take their eyes off of you. When you're not strategic, you're not as interesting to watch, you're not as interesting to consume. So what we want to do is have people coming back to your profile every single day. And if you're currently over sharing, then what's happening is that you don't create the anticipation and the excitement necessary to keep people coming back. And this is where that sweet spot between power and pleasure content comes in. And when you use these frameworks correctly, you will start to instantly have increasingly high engagement. People will actually be coming to your profile, even if they don't currently follow you. This is where they start to find you. So when you are in your power and pleasure content flow, people will seek you out. And the way that you do this is by making people feel seen and understood because they're emotionally connected and invested in the content that you're creating.
- [11:27]
B
My friends, I have to let you know about a new approach to strategy that I have been doing over this last year that has helped so many of my clients this year. It is an approach that involves taking a deep dive into your business, examining every part of it, from messaging and offer flow to sales strategies, reviewing your messaging, analyzing your offer suite, refining your sales strategies. We dive into all things like social content, email copy and everything in between. And we really talk about what your offer offer looks like today and how are we making sure that your offer are your offers and the messaging that.
- [12:04]
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You use to sell those offers are.
- [12:05]
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Talking to each other. And then I dive deep into identifying ways to really amplify your efforts to ensure that not only your public facing messaging and marketing but also all of the invisible behind the scenes strategies that you need in order to scale actually work together. So if this sounds like something that you need help with, it is going to be perfect for you if you are an online educator, an online coach, or an online creator who is looking to take your current business model and.
- [12:34]
C
Scale it to new heights.
- [12:36]
B
So I am saying for people that may be making let's say anywhere around 5 to 10 to 15k a month right now and they're wanting to hit those big numbers, the 20k, the 30k, the 50k, the 100k months. But they're sitting here thinking how do I make this happen? How do I keep seeing other people on the Internet do this? But I can't do this. And it really does come down to those three key things that I mentioned earlier. Your messaging, your offer suite and refining those sales strategies. And that is what is happening in my world. And so if you are interested in learning more about that, I would love for you to go to Julie Solomon.net interest there's going to be a quick form there that you can fill out and from there we will see what you've got going on and see what.
- [13:16]
A
Is the best fit for you.
- [13:17]
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I want to make sure to meet you where you are instead of just throwing some kind of random program at you that may not benefit you. So that's what the form is for. It's really quick to fill out. Again, that's juliesolomon.net interest if you are looking to scale your offers this year.
- [13:33]
A
Your ideal client might not buy from you today, but she's waiting for that next piece of content to invest in your offerings. So you want to keep her coming back for more, but you want to be really strategic around the types of content you share. And the easiest way to do this is with power and pleasure content. Here's an example. When you are creating your content using power and pleasure content frameworks, you'll be asking yourself, what purpose does this piece of content serve? Why should my ideal follower care? What's the message for her? How does this connect to her desires and needs? In the example that I shared earlier around the content that I shared last month, the reason those posts, those stories, those reels popped off the way that they did from an engagement and conversion perspective, is that I share shared powerful insights around my frameworks that I walk my clients through. That's an example of power content. I shared specific insights, really positioned my expertise and my authority in a powerful way, and then I linked it to my offers and I also gave people a behind the scenes into how it all works, how it all connects to them using stories and clients and my own personal journey of how I make it happen, AKA pleasure content. I had thousands in sales every day from just those posts alone because I shared power and pleasure content. And if you do that through using different formats, not just reels, not just stories, but every piece of content you create, and you do this through articulating and bringing your expertise in a different way than you would in just some random passive, casual posts that you're now posting night and day difference. Now of course I want to feel real and like a human. I share lifestyle content too. I share fun content too, like I did last week during my birthday trip to Costa Rica. But I don't live there. The goal isn't to be an influencer, it's to be a woman of influence. I'm here to show you my brilliance and to solve your problems. So everything that I share has got to be under the lens of what do you need to know? How does this help you? Even when I'm sharing my life, my kids, my family, my birthday, I'm still doing it through the lens of power and pleasure content. And this is the piece that most people don't understand. Now, I use highly repeatable frameworks in my content because I don't believe in wasting anything that mix between power and pleasure to keep people coming back for more specific ways that I sell specific offers using either client examples. My example storytelling, curiosity, marketing. There are very specific frameworks that I use that keep it interesting. So I don't live in one framework constantly, which is what most people do. But the frameworks that I do use are highly repeatable, which means it takes me 15 minutes each time I want to create a piece of content to do this, and even often I batch them so that they're done for the weeks or the month ahead and I don't even have to think about it for the rest of the day. This is how I get to spend very little time on social media and still create massive conversions, massive engagement, massive followers. Now if you're inside the social media growth collective Right now you already get access to all of my content frameworks. I sold this Power and Pleasure program as a standalone program for 4.99, but now I've brought it back and I created an entirely new module to show you exactly how I've refined those frameworks yet again to bring in over six figures a month and thousands of new engaged followers while only posting two to three times a week. So this is no longer a standalone program, but it is now exclusively and only available inside the Social Media Growth Collective. So if you are interested in accessing the exact program, including instant access to those lessons that created massive results for me for my clients, plus access to monthly live coaching calls with me where you get the breakdowns of the content that I created, how I create it, why I create it, how it creates sales, how it grows followers, and then answering your specific personal questions on how you can use the exact same frameworks in your business. You're going to want to DM me the word Increase because I have an exclusive special savings opportunity. It's for you if you are a coach, course creator, service provider, influencer, content creator, and you want to know how to create massive amounts of engagement and sales just from your content, even if you do not grow another follower. If you're watching this live or on replay, you can just comment the word increase below or send me a DM with that word to get a special savings Link. It includes $100 off of the collective plus access to the live coaching calls with me and all of the content frameworks that you need step by step to get what you want with the trainings. I want you to all understand how simple your content strategy and content creation can be and how your content can really be the most profitable part of your business and how you can all use it easily and effectively. I know content creation can be overwhelming, but you can actually do things with your content strategy to make sure that they keep making you sales and that they keep making you money well after you've posted them, which keeps the content creation underwhelming. And that is all inside the Social Growth Collective. So just DM me the word increase and I will send you details with the special savings link to join so we can start increasing your goals, your conversion, your growth, and I'll see you all inside Social Growth Collective. As always, thank you so much for joining me today and every week here on the Influencer Podcast. If you're wanting to dive deeper into the topics and discussions that we have here, I would encourage you to head over to juliesolomon.net and sign up for my weekly newsletter. It is in our amazing newsletter community.
- [20:03]
B
That we are able to really support.
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You on a much larger scale and I love to do a ton of amazing things that I send inside your inbox every single week. So just head over to juliesolomon.net you'll.
- [20:14]
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See a little spot there that you.
- [20:16]
A
Can add your information in and you.
- [20:17]
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Will get on the list and start.
- [20:19]
A
Receiving all of that good stuff.