Transcript
A (0:00)
If your business has started to feel heavy, if you're outgrowing your clients but you don't know how to shift, if your voice feels muffled inside your own brand, you're not broken. You are just out of sync with the evolution that you are currently on.
B (0:16)
Welcome to the Influencer Podcast. I'm your host, Julie Solomon. If you found yourself here, it means you are ready to unleash the powerful visionary that lives inside you, turning you into an authentic leader who creates influence, impact and change. Let's get started.
A (0:38)
Hello friends. Welcome back to another episode of the Influencer Podcast. But not for long, because we're about to do a big podcast rebrand. So if the rebrand has already happened by the time this episode drops, you know why. But I am your host, Julie Solomon, and today we're going to talk about the the kind of burnout that most women don't realize they're experiencing. And it's not the kind that comes from overworking. It's not the kind that looks like overwhelm or chaos, but it's the quiet kind. It's the kind that sneaks up on you even when everything is technically working. Your strategy is solid, your content is clear, your business looks beautiful, but something still feels heavy, muted, misaligned, not like the full expression of you. This, my friend, is what I call the unspoken burnout. And more often than not, it's not a strategy problem. It's an identity misalignment. So let's get into it. We have all heard the classic marketing one on one advice. That advice being that you need to serve your past self. You need to teach what you've already overcome. And you are always going to be best suited to serve a former version of you. And listen, if you in the beginning, this works, it's why it's Marketing 101. It's actually how most of us start. We build our business from the version of ourselves that we once were and that's who we serve. But the trouble starts when you start growing and your business doesn't. Your brand stays frozen in that past version of you that no longer exists. And suddenly the content feels like a chore. Launches feel like a loop. Your best ideas just set sound dull and muted when you say them out loud. And this is what I call identity lag. You've evolved, but your message, your build, your business, your offers, your audience, your clients, they haven't caught up. And whether you realize it or not, you're over explaining things that no longer need to be said. And that is not just tiring, it is completely disorienting. This is where I introduce something that I teach to my clients called the Identity Evolution framework. Now don't worry, I'm not going to like walk you through the whole thing here, but I do want to give you a taste of what this really means, because there are three identity stages that I help my clients name and move through. You've got former self, working self, and highest self. And I'm going to break those three down for you.