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- [00:00]
A
Hello and welcome back. Today feels like such a milestone moment for me, and honestly, one of those episodes that I know I'm going to look back on years from now as a turning point, because today I'm announcing the rebrand of this podcast. For seven and a half years, this show has been known as the Influencer Podcast. And I am so deeply grateful for what that name has meant, for the conversations that it sparked, for the thousands of women who have tuned in each week to learn and grow and be supported. But over the years, something inside me has shifted, and today I'm excited to share that the Influencer Podcast is now woman of Influence. And I want to take you behind the why to all of this. When I first started this podcast in 2017, influence meant something very different. Influence at the time was about brand deals. It was about affiliate income, it was about monetization through content creation. And my audience then, they were influencers and content creators and bloggers and people who wanted to grow a following, pitch themselves and land partnerships with brands and. And we talked about all of it. Pitching, growing your following, how to monetize your platform, all of the tips and tricks and strategies. And listen, those things definitely have their place for some people. But I can say now, from the other side, that's not influence. In fact, in my opinion, it is the antithesis of. Of what true influence really is. Now, my background has always been in communication. I majored in journalism and marketing. I worked in corporate and agency PR for years before I came into the online scene. I came into the social media space in 2013, started coaching in 2016, and launched this podcast in 2017. And since then, everything has changed. Who I speak to has changed. Who my clients are have changed, the offers I run have changed, the online landscape has changed. And most importantly, I have changed. And to be honest, I felt unaligned with the title the Influencer Podcast for several years. But I tried to force it. I tried to hold on. And I think that you may know what that feels like when you sense it's time to evolve, but you're scared when you cling to the familiar, to what other people perceive you as or know you for, even though you know you've outgrown it. And when you try to force yourself into a box that you've outgrown, you're not preserving influence, you're diluting it. So about 18 months ago, I just knew something had to shift. I knew that the work that I was doing went so far beyond tactics and how tos and strategies. It went so much deeper. It was going deeper for so many of my clients. It was going deeper for me. And that's when I started to see a pattern in myself and in my clients. And it's what has become truly one of the core frameworks that I now see support my clients through today. It's the Identity Elevation framework. The Identity Elevation framework is the process of aligning your messaging with the current identity of your dream client, dream buyer, dream customer. And it's important because if your message and your offers stay anchored in outdated versions of who your buyer used to be, you will keep attracting clients who no longer match the level of work that you're here to do. In fact, if you don't recalibrate who you're speaking to and evolve your marketing and your messaging and your voice to mirror your buyer's highest identity, you will stay stuck in misalignment, working harder over teaching and still drawing in buyers who drain your energy instead of elevating it. And I want to quickly walk you through how to avoid this, how these different buyer identities show up in your business, in your messaging, and in your offers. So first we have the former self buyer. This is the survival identity. She's in the earlier stage of her business. She is that earlier stage buyer who is still stuck in struggle, searching for basic clarity or a way out of her overwhelm and her pain. She gravitates to origin stories. She gravitates to step by step how tos because she needs proof that it's possible. When your message stays here, you'll keep attracting clients who drain your energy and require constant hand holding. Most of you are stuck here now because you were told by the online coaching industry to serve a former version of yourself. And yes, that works until it doesn't for about year one and year two of your business. But if you stay here, you will start creating a glass ceiling for yourself that makes scaling nearly impossible because you're building your brand around outdated struggles instead of elevated resonance. Then we have the working self buyer. This is the functional identity. She's capable. She's already investing. She's experienced some success. But she's misaligned. She's tired, she's overwhelmed. She doesn't have the right structure in place. She's still reaching for the next hack, the quick fix, the one more strategy. And it's not that she's confused, but she is exhausted. And if your offers speak mainly to her pain points and you will end up over teaching and undercharging because she's looking for the quick band aid fix and not true sustainability. And a lot of you are also stuck here because you were taught pain point marketing, which is the practice of constantly agitating problems and selling from lack and urgency. And because of that you are calling in people who are who are addicted to their pain into fixing instead of committed evolving. You know how I'm always talking about resonance and marketing? Well, I wanted to go deeper.
- [06:55]
B
So I took Daniel Pink's class on sales on Masterclass and it completely shifted how I view selling. Instead of tactics or pressure, it was all about trust, connection and making people feel seen, which is my love language. And that's exactly why I teach my clients. So learning from him was like the fuel for my next level when I took this class. With Masterclass, you can learn from the best to become your best. For just 10amonth, billed annually, you can get access to over 200 classes across business, leadership, communication, creativity and so much more. Even with my pack schedule, I love how the Masterclass lessons are short, potent and powerful and very easy to fit in while I'm making tea or getting ready in the morning or driving.
- [07:38]
A
And I use it this way to.
- [07:40]
B
Really complement a lot of the work that I am doing in my business.
- [07:44]
A
But also outside of it.
- [07:45]
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And you should too, especially if you want to build a business and a life that feels like you. Right now. Our listeners get an additional 15% off of any annual membership@masterclass.com influencer. That's 15% off@masterclass.com influencer masterclass.com influencer then.
- [08:05]
A
We have the highest self buyer. This is the embodied identity. She doesn't want saving. She wants to be resonant in her evolution. And she doesn't need another strategy. She needs a mirror. She already knows who she's called to be and she's looking for someone who can hold that identity with her. When your message and your positioning and your offers call her in, your business instantly feels lighter, more elevated, more sustainable, and more true to who you really are because you're serving the buyer who already embodies the level that you were meant to lead. Most of you say that you want this type of buyer, but if we're being honest, your messaging and positioning, they do not match the identity and the clarity required to actually call this woman in. And that is where I and my work and my offers come in to support you. I help high level women recalibrate their messaging and their positioning so that it matches their true identity and their true buyer's identity so that they can consistently attract that highest self buyer, raising the revenue scaling sustainably without adding more offers, more audiences, a heavier workload. Because here's the thing, if your clients are a reflection of your former self, of your working self, your business will always feel heavier than it should. But when you start speaking to and messaging to the highest buyer identity, you don't just grow, you literally expand. So I knew it was time to practice what I preach. I knew that I could no longer align with the Influencer podcast because the very word influencer was holding me in a box that just wasn't me anymore and hasn't been me in a very long time. It wasn't my clients, it wasn't what I teach on speak on what I'm really meant to do here. So the question became, if I only want to serve my highest self buyer, who do I need to become? Because in order to attract premium high caliber clients, you have to embody the same energy yourself. Not just talk about it, not just look the part, but truly live it. I built my business around what I believe in.
- [10:48]
B
Clarity, alignment and serving from your highest self.
- [10:51]
A
But even the most powerful message needs a platform to carry it.
- [10:55]
B
That's why Shopify isn't just a tech tool. It's a literal extension of your brand's integrity. From product delivery to customer experience, Shopify handles the details that matter with built in automation, smart design templates and support for everything from shipping to returns.
- [11:11]
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It's built to scale with your vision. Turn your big business idea into.
- [11:16]
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With Shopify on your side, sign up for your $1 per month trial and start selling today@shopify.com influencer go to shopify.com influencer shopify.com influencer.
- [11:32]
A
And for me, that looked like several things. First, leading not just in business, but in my life and co leading in my marriage and how I show up for my children. Leading in motherhood, leading in my faith, leading in my physical and hormonal health, leading in my community, leading in my body, my spirit, my purpose. Those day to day small but intentional habits are everything. And that's why I knew that this podcast had to also evolve too. Along with the business and so many other things that I've already discussed. And one of the biggest lessons of this evolution has truly been about discernment. We live in a time where we consume without thinking, where we confuse information with wisdom, where we think that the more we know, the more we care. But influence is not about consuming more. It is about embodying truth and faith. Because that is what cultivates true influence. And impact. Influence without truth is just performance. Influence with faith becomes your legacy. And at the heart of it, influence is about being a vessel of light, reflecting God's light into a world that feels dark and feels broken. And I have to just say this because it has been so alive in me lately. If you are afraid to share your truth or to evolve because you think that your followers will stop following you, or they won't like it, or they stop being, buying from you, you don't have followers. You have fragile spectators. Real influence is not about keeping people comfortable. Real influence is about telling the truth, even if it costs you applause. So what does it really mean to be a woman of influence? Well, it's not about chasing the spotlight. It's about being that light in your work, in your home, in the own way that you talk to yourself and how you show up in every room that you walk into. It's about trusting that there is no wrong choice, only the choice to move, and the faith that your destiny will meet you there. It's about being so in love with the mission, so grounded in who you are, that nothing anyone says can pierce that veil. It's about walking into a room and knowing without apology, that it is different because you are in it. It's about refusing to let the world put you in a corner because you've decided to self advocate and take up the space God designed for you. Each of these is a mirror, a reminder, and a refinement, because a woman of influence integrates her whole self, her leadership, her faith, her family, her business, her body, her spirit, fully expressed, and lets her obedience be the strategy. So what can you expect moving forward? Well, first, the rhythm is not changing. You're still gonna get a new episode every Wednesday, same time, same place. But the experience is is going to level up. So the podcast is becoming more visual. If you're watching this right now, you can literally see I am sitting here in a studio. We've invested in Higher Touch production so that these conversations feel more alive, they feel more intimate, they feel real. And here's why that matters, at least for me. For years, I tolerated doing this podcast behind a screen, and I had every excuse in the world. Convenience, timing, cost. You name it, I had it. But then I realized you will always be met at the level of tolerance that you're willing to hold. If you want a different result, you have got to raise your standards. So I've raised mine. Moving forward. I will be recording as many solo episodes in person as often as I can, and my intention is to do the same with the guest episodes. Because I want you to feel the energy in these rooms, in these conversations, not just hear them through a screen. So that means that you'll now be able to watch Woman of influence on YouTube, Spotify, anywhere. You love already watching podcasts, as well as continue listening wherever you already do. And speaking of guests, this is another really beautiful shift that I'm excited about. For a very long season, I found myself doing mostly solo episodes, and I love doing solo episodes. They're great. But again, that standards piece, if I'm really being honest, it was actually a reflection of a level of tolerance of me staying in my working self identity, over teaching, over explaining, just kind of playing it small with tactics and strategies. And that's not who I am anymore. They'll always be strategies, they'll always be tactics. But moving forward, I want to help you evolve to that next place. And one way that I'm going to do that on this podcast is that you're going to start to hear from some powerhouse guests. And these are not random voices that have pitched themselves on my podcast. I don't take pitches. But these are people that I personally know, I deeply respect. The ones that I have spent almost two decades building relationships with and life with. These are my peers, my friends, my clients, my colleagues. These are people who are at the top of their game, people who have walked through the fire, people who don't just talk influence, they. They live it. And the conversations that we're going to have, oof, they're going to be so good. They are not performative interviews. They'll be the same conversations that I'm already having with these people at dinner tables, on voxer threads, behind the scenes, in client sessions and mastermind rooms. And you're going to get a front row seat to them. Because this is influence. It's not curated, it's not controlled, it's lived, it's embodied and it's shared with you. So here's what you can expect as we step into this new chapter together. Yes, we will still talk about business growth and strategy, but we're going deeper into leadership, identity, faith, marriage, motherhood, partnership, all of the things that make me who I am. Because influence is not about followers. It is about legacy. It is not about being discovered. It is about self crowning. And it's not about the applause. It's truly about the impact. So that's what I want to leave you with today. I am so excited that you are here and that you are going to be dropping in to all that is to come. I want you to buckle up and I want you to get ready. I want you to take your notes. I want you to ask the questions. I want you to slide into my DMs. I want you to do what feels right for you. But most importantly, I want you to be her now. With me. Be that woman that you need to be to show up as your highest self so that you can attract the highest self buyers, the highest self opportunities, the higher self connections, the higher self impact that you are meant to have. In this season, we are no longer playing small. We are no longer hiding behind fear and what we think others may think and feel about us. This is the time to step in and step out, to suit up and show up. Because no one else is going to come to give you this. No one else is coming to save you. This is you. This is God, and this is all of us coming together to finally live out the truth that we know that we are meant to share with the world. So may you remember that your influence isn't in the algorithm. It is truly in the legacy of the light that you leave behind. So thank you for being with me on this journey. For those of you who've been with me since the beginning, we are still here. For those of you that are new, welcome to this new evolution. Welcome to Woman of Influence, and I will see you same time, sometimes a different place, but each week with a powerhouse episode of incredible guests. And a great one coming up next week. I'll see you then.