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Hello and welcome back. Today feels like such a milestone moment for me, and honestly, one of those episodes that I know I'm going to look back on years from now as a turning point, because today I'm announcing the rebrand of this podcast. For seven and a half years, this show has been known as the Influencer Podcast. And I am so deeply grateful for what that name has meant, for the conversations that it sparked, for the thousands of women who have tuned in each week to learn and grow and be supported. But over the years, something inside me has shifted, and today I'm excited to share that the Influencer Podcast is now woman of Influence. And I want to take you behind the why to all of this. When I first started this podcast in 2017, influence meant something very different. Influence at the time was about brand deals. It was about affiliate income, it was about monetization through content creation. And my audience then, they were influencers and content creators and bloggers and people who wanted to grow a following, pitch themselves and land partnerships with brands and. And we talked about all of it. Pitching, growing your following, how to monetize your platform, all of the tips and tricks and strategies. And listen, those things definitely have their place for some people. But I can say now, from the other side, that's not influence. In fact, in my opinion, it is the antithesis of. Of what true influence really is. Now, my background has always been in communication. I majored in journalism and marketing. I worked in corporate and agency PR for years before I came into the online scene. I came into the social media space in 2013, started coaching in 2016, and launched this podcast in 2017. And since then, everything has changed. Who I speak to has changed. Who my clients are have changed, the offers I run have changed, the online landscape has changed. And most importantly, I have changed. And to be honest, I felt unaligned with the title the Influencer Podcast for several years. But I tried to force it. I tried to hold on. And I think that you may know what that feels like when you sense it's time to evolve, but you're scared when you cling to the familiar, to what other people perceive you as or know you for, even though you know you've outgrown it. And when you try to force yourself into a box that you've outgrown, you're not preserving influence, you're diluting it. So about 18 months ago, I just knew something had to shift. I knew that the work that I was doing went so far beyond tactics and how tos and strategies. It went so much deeper. It was going deeper for so many of my clients. It was going deeper for me. And that's when I started to see a pattern in myself and in my clients. And it's what has become truly one of the core frameworks that I now see support my clients through today. It's the Identity Elevation framework. The Identity Elevation framework is the process of aligning your messaging with the current identity of your dream client, dream buyer, dream customer. And it's important because if your message and your offers stay anchored in outdated versions of who your buyer used to be, you will keep attracting clients who no longer match the level of work that you're here to do. In fact, if you don't recalibrate who you're speaking to and evolve your marketing and your messaging and your voice to mirror your buyer's highest identity, you will stay stuck in misalignment, working harder over teaching and still drawing in buyers who drain your energy instead of elevating it. And I want to quickly walk you through how to avoid this, how these different buyer identities show up in your business, in your messaging, and in your offers. So first we have the former self buyer. This is the survival identity. She's in the earlier stage of her business. She is that earlier stage buyer who is still stuck in struggle, searching for basic clarity or a way out of her overwhelm and her pain. She gravitates to origin stories. She gravitates to step by step how tos because she needs proof that it's possible. When your message stays here, you'll keep attracting clients who drain your energy and require constant hand holding. Most of you are stuck here now because you were told by the online coaching industry to serve a former version of yourself. And yes, that works until it doesn't for about year one and year two of your business. But if you stay here, you will start creating a glass ceiling for yourself that makes scaling nearly impossible because you're building your brand around outdated struggles instead of elevated resonance. Then we have the working self buyer. This is the functional identity. She's capable. She's already investing. She's experienced some success. But she's misaligned. She's tired, she's overwhelmed. She doesn't have the right structure in place. She's still reaching for the next hack, the quick fix, the one more strategy. And it's not that she's confused, but she is exhausted. And if your offers speak mainly to her pain points and you will end up over teaching and undercharging because she's looking for the quick band aid fix and not true sustainability. And a lot of you are also stuck here because you were taught pain point marketing, which is the practice of constantly agitating problems and selling from lack and urgency. And because of that you are calling in people who are who are addicted to their pain into fixing instead of committed evolving. You know how I'm always talking about resonance and marketing? Well, I wanted to go deeper.