Podcast Summary
Woman of Influence with Julie Solomon
Episode: Why I’m Rebranding After 7 Years—and What’s Next
Date: October 1, 2025
Episode Overview
In this milestone episode, Julie Solomon announces a major shift: after seven and a half years as “The Influencer Podcast,” she is officially rebranding her show to “Woman of Influence.” Julie dives deep into her personal and professional evolution, explaining why she felt compelled to leave the old brand behind and what listeners can expect in this next era. She reframes what true influence means beyond online trends and shares her “Identity Elevation Framework” for entrepreneurs ready to align their messaging, leadership, and legacy.
Key Discussion Points & Insights
1. The Rebrand: Why Now? [00:00–03:30]
- Julie candidly shares her journey: “Something inside me has shifted, and today I'm excited to share that the Influencer Podcast is now Woman of Influence.” (A, 00:34)
- She recognizes her original focus (brand deals, social media growth, monetization) no longer matches her evolution or her audience’s current needs.
- “When you try to force yourself into a box that you've outgrown, you're not preserving influence, you're diluting it.” (A, 02:24)
- The show’s new name mirrors her redefined mission: depth, resonance, and leadership—not just “influence” in the social media sense.
2. The Changing Definition of Influence [03:30–04:50]
- Comments on how the term “influencer” shifted since 2017, moving from surface-level metrics to embodied leadership and impact.
- Julie highlights her background in journalism, PR, brand consulting, and how her life and clients have transformed over the years.
3. The Identity Elevation Framework [04:50–08:05]
Julie describes her signature framework and how it helps female leaders recalibrate their brand messaging:
The Three Buyer Identities:
-
Former Self Buyer: Survival Identity
- Early-stage, stuck in struggle, drawn to origin stories and how-tos.
- “When your message stays here, you'll keep attracting clients who drain your energy and require constant hand holding.” (A, 05:18)
-
Working Self Buyer: Functional Identity
- Has some success but is exhausted and misaligned, seeks quick fixes.
- “If your offers speak mainly to her pain points you will end up over teaching and undercharging because she's looking for the quick band aid fix and not true sustainability.” (A, 06:11)
-
Highest Self Buyer: Embodied Identity
- Aligned, ready to invest in true elevation, not just strategies or hacks.
- “When your message and your positioning and your offers call her in, your business instantly feels lighter, more elevated, more sustainable, and more true to who you really are.” (A, 08:05)
4. Living & Attracting the Highest Self Buyer [08:05–10:51]
- Julie shares her journey of practicing what she teaches—letting go of tactics from her “working self identity” and embodying her highest self.
- “Because in order to attract premium high caliber clients, you have to embody the same energy yourself. Not just talk about it, not just look the part, but truly live it.” (A, 09:53)
- She emphasizes leadership in all domains—business, family, faith, health, and community—integrating wholeness as the foundation of real influence.
5. Reclaiming Influence: Truth, Faith, and Discernment [11:31–14:40]
- Julie encourages listeners: influence is lived, not performed.
- “Influence is not about consuming more. It is about embodying truth and faith. Because that is what cultivates true influence. And impact. Influence without truth is just performance. Influence with faith becomes your legacy.” (A, 12:28)
- She challenges fears about alienating followers: “If you are afraid to share your truth or to evolve because you think that your followers will stop following you...you don't have followers. You have fragile spectators. Real influence is not about keeping people comfortable. Real influence is about telling the truth, even if it costs you applause.” (A, 13:22)
6. What Does It Mean to Be a Woman of Influence? [14:40–16:50]
- Julie frames influence as being “the light”—not chasing it or the spotlight.
- Influence is about self-trust, advocacy, and integrating all aspects of leadership and selfhood.
- “A woman of influence integrates her whole self, her leadership, her faith, her family, her business, her body, her spirit, fully expressed, and lets her obedience be the strategy.” (A, 16:37)
7. The Future of the Podcast: New Vision, Guests, and Format [16:50–20:24]
- The weekly rhythm remains, but the experience levels up:
- Higher production value, new visual formats—episodes available on YouTube, Spotify, etc.
- More in-person recordings (“I want you to feel the energy in these rooms, in these conversations, not just hear them through a screen.” A, 18:50)
- Shift from mostly solo episodes to powerhouse guests (colleagues, friends, top industry leaders)—people “who don't just talk influence, they live it” (A, 19:44).
- Deeper conversations spanning leadership, faith, identity, marriage, motherhood, partnership, and legacy—not just strategy or business hacks.
8. Powerful Call to Action & Encouragement [20:24–end]
- Julie encourages listeners to step into their highest selves and legacy:
- “In this season, we are no longer playing small. We are no longer hiding behind fear and what we think others may think and feel about us. This is the time to step in and step out, to suit up and show up. Because no one else is going to come to give you this. No one else is coming to save you. This is you. This is God, and this is all of us coming together to finally live out the truth that we know that we are meant to share with the world.” (A, 21:24)
- “So may you remember that your influence isn't in the algorithm. It is truly in the legacy of the light that you leave behind.” (A, 22:20)
Notable Quotes & Moments
- “When you try to force yourself into a box that you've outgrown, you're not preserving influence, you're diluting it.” – Julie Solomon (02:24)
- “You were told by the online coaching industry to serve a former version of yourself. And yes, that works until it doesn't… if you stay here, you will start creating a glass ceiling for yourself.” – Julie (05:44)
- “If you are afraid to share your truth or to evolve because you think that your followers will stop following you… you don't have followers. You have fragile spectators. Real influence is not about keeping people comfortable.” – Julie (13:22)
- “A woman of influence integrates her whole self, her leadership, her faith, her family, her business, her body, her spirit, fully expressed, and lets her obedience be the strategy.” – Julie (16:37)
- “It is truly in the legacy of the light that you leave behind.” – Julie (22:20)
Important Timestamps
- 00:00 – Julie announces the big change: the podcast rebrand and the meaning behind it
- 04:50 – Unpacking the Identity Elevation Framework: “former self,” “working self,” “highest self” buyers
- 08:05 – The importance of serving your “highest self buyer” and how to embody that as a leader
- 16:50 – New production, in-person recordings, new kinds of guests, visual experience
- 18:50 – Julie’s commitment to deeper, more real conversations with powerful women
- 20:24 – Julie’s rallying call for listeners to “be that woman” now
- 22:20 – Closing on legacy and the real meaning of influence
Tone & Delivery
Julie’s language is heart-centered, clear, and empowering. She balances strategic insight with soulful encouragement, directly addressing listeners ready to evolve their brand and leadership. The episode is both personal and practical, speaking with candor, conviction, and genuine care.
Final Takeaway
This episode marks a bold evolution, inviting high-level women to elevate not just their brands but their whole lives. Julie Solomon’s “Woman of Influence” isn’t just a new name—it’s a new standard for leadership, messaging, and legacy. Expect deeper conversations, higher standards, and a space for women ready to lead as their truest selves.