Julie Solomon (3:47)

Such a good name.

Podcast Host (3:48)

Thank you. Such a good name. So on brand, I am honored to have you in front of me. You are an inspiration online to watch and to witness and to see how you've impacted so many women. I see a lot of women in your world and how you share your own story and the evolution since I started first started following you and the evolution of your brand and your business. Congratulations, first, and thank you. Thank you for your time, your wisdom that you're about to share with our listeners.

Julie Solomon (4:22)

Well, thank you so much for having me. It's truly a gift. I mean, it's an honor. I was saying that earlier. It's a gift to be here. What an opportunity. So thank you.

Podcast Host (4:30)

So let's jump in. So who is Julie? Talk to me about how you created this brand that you have and how you help women find their voice. Like, what led you to this?

Julie Solomon (4:46)

So, you know, Julie's a lot of things in this realm, of this path.

Podcast Host (4:52)

Good answer.

Julie Solomon (4:53)

Yes. I have always been a connector and a communicator at heart, like, even when I was little, and I always had this ability to kind of see the inner stardom in people. And it was really exciting to me of, like, how can I take that and, like, bring it out? And I think that at the time, I didn't have the awareness, but that was really because I myself was trying to unlock my own inner stardom. And so I came by it very honestly. I went to college. I majored in journalism and PR with a minor in communications.

Podcast Host (5:27)

Okay.

Julie Solomon (5:28)

I went straight to New York City and worked as a publicist in the music realm. So I worked with some of the top music acts at the time. This was way back in the aughts, you know, 2006, 2007, and really got my feet wet early. I mean, I was a baby. I was 22 years old. And, you know, going to the Grammys, going to New York Fashion Week, and doing all of these incredible projects with these insane clients. I was the assistant to a publicist who represented Lenny Kravitz, pink, maroon 5.

Podcast Host (6:03)

Just these.

Julie Solomon (6:04)

Yeah, just these big, massive names. So I would find myself in New York and, you know, Traveling, doing a really cool thing. So a lot of press for those people and supporting her. A lot of tour press for those people.

Podcast Host (6:17)

Can I, can I interrupt for a moment?

Julie Solomon (6:19)

Yeah.

Podcast Host (6:19)

So one of the conversations that I've been having recently with clients and colleagues is putting other people on a pedestal. And I said, you know, how cool Lenny Kravitz, Very cool. And I notice where I automatically do that. And yet there's something that I believe when you're in close proximity with people who have achieved success in an area of their life and maybe you respect, it's natural to put them on a pedestal. However, I believe that being successful, what you recognize in another person or you respect another person is because it's for you and that you are a match for that. I'd love to know your perception. I know I'm taking us already on a tangent, but your perception of putting others on a pedestal and did you do that early in your career and how did you overcome that? As I also know, you're married to an actor. So if you have an opportunity to be meeting and mixing and mingling with people who have that outward success in different areas of their life.

Julie Solomon (7:20)

Most mornings before I check my emails or open Instagram, I put on a lesson from Masterclass. It has become part of my daily ritual. And lately I have been listening to Daniel Pink's class on sales. Now, if you don't know who Daniel Pink is, he is the master when it comes to sales. And let me tell you, it is like having a high level mentor in your ear. His approach makes sales feel like a service, not pressure. And this is why I love Masterclass. It gives you a bite size lesson taught by world class experts. You'll learn from the names like Bob Iger, Eindra Newey and Chris Voss whether you want to be a leader, negotiate better or sharpen your creativity. And what I love most is that you can download classes and watch offline, which makes travel or downtime really productive. I've applied what I've learned to my own launches, client calls, how I teach sales inside my own processes and really how I show up in my business and outside of it. Right now our listeners get an additional 15% off of any annual membership@masterclass.com influencer. That's 15% off@masterclass.com influencer masterclass.com influencer. Yeah, you know, I think that early in my career I actually didn't, which is why I think I had such good success early on that I wasn't very starstruck. I remember There was one time that I saw the people that I get starstruck on are very odd and bizarre. So I remember seeing Nikki Sixx, okay, from the hair metal band Motley Crue, at a party during Fashion Week, and I was like, God, there's Nikki Sax. But then, like, I could have seen Brad Pitt or George Clooney and I wouldn't have thought two things about it, you know, So I didn't put them on a pedestal as much as, again, I. These were such powerful, artistic, creative beings that, as you said, had done so much, and I wanted to be a part of their star rising. And at the same time, I think that was also due to my own immense insecurity at the time of not wanting to see my own star rise. And it's funny that I chose the career as a publicist because if you notice, if you go to. You've been to red carpet events, publicists are literally in all black.

Podcast Host (9:27)

Yes.

Julie Solomon (9:27)

Standing in the shadows, you know, no makeup, you know, talkie, walkie, talkies going on and. Yeah. Splitboard. And like, not miserable. You know, they're just invisible. They're there to do a job. And that made me feel powerful in some ways and, like, seen as important, but not truly seen.

Podcast Host (9:51)

Yeah.

Julie Solomon (9:52)

And so as that transpired and, you know, kind of long story short, because I want to get back to your question, which was so great, that then evolved into, you know, I left the agency life, went to corporate PR, then found myself in the online space in 2013, quickly realized that I could use at that point my immense background in PR to support and coach women online to help them become more visible, to help them shine, to help them see their themselves. And more specifically, how I do that today is through messaging and positioning and branding, which we'll talk about. But, you know, to go back to your question of that, you know, it's. I, like I said, I come by it honestly with the work that I've done. And like you said, I even married a star. You know, I've always just found these stars and to crack them open. But it wasn't until I had, you know, and I had kind of many rock bottom moments, as we all do throughout our life journey. I had been married before my husband now and young and divorced, and then met my now husband, moved to Los Angeles because he's an actor, and that's where we lived at the time. And I started to kind of get this inkling of, like, what would it mean for me to be seen and for me to kind of shine. But Because I was still so painfully insecure. To be seen to shine. Kind of the negative connotation of like, who do you think you are? To be seen. Who do you think you are to do that? That I would. I don't know if it was so much as. As put people on a pedestal as for me, as if it was. I would put their needs first. I would make them more important, I would make their dreams more important. I would make their creativity more important. I remember thinking that even the work that I do now, which is so creative and it's such an art form, back then I was like, well, I'm not an artist. You know, artists are only. You have to be an actor or a singer or a painter or a photographer to be an artist. I so do not believe that now. I think we're all artists in our own right. But I think it was a journey of me really kind of tapping into, you know, what am I not revealing about myself that's trying to come out? And so even though I kept working with these quote unquote stars and kept trying to help them shine brighter, it was actually a really dark time for me because I was hiding so much. I was hiding debt that I was accumulating from my husband over $30,000. I was hiding my real dreams and gifts of wanting to be seen, wanting to speak, wanting to write, wanting to coach, wanting to be on stages and share my story. But I just. I didn't have the confidence to do it yet. And so I would. I think if I did put anything on a pedestal, it would be this idea to constantly put other people in their dreams before my own.

Podcast Host (12:46)

You said that the voice in your head, if we can call it that. Who do you think you are to want that? I think a lot of our listeners can relate to that, you know, know that they're made for more. They know that they have a voice, an impact to. And yet they're not sure, like, what gives them the right to declare that. And it's easy to see it in other people. And we'll get to this as well. It's easy to maybe see why Lenny Kravitz is so great or why he has the talent and ability and the right, if you will, to rise or take the stage. And then we downplay our own gifts and listen instead to that voice. So do you remember the moment when you said, like, fuck it to that voice?

Julie Solomon (13:31)

Yeah.

Podcast Host (13:32)

And it is my place. It is my time.

Julie Solomon (13:34)

Yeah. So there were actually different moments, but very pivotal ones. So I remember when I was in New York and doing PR and seeing how not rich in money, but just rich in life experience, that these people who were just unapologetically who they were and they were getting paid for it and they were getting, you know, noticed for it and dare I say, adored for it. Which isn't always the right reasons to go after that. But at the time, that's what I was attracted to. I was like, man, like, if only, you know, I could have my version of that, Whatever that is. You know, I'm not gonna become a Lady Gaga, but I could become whatever that is as Julie Solomon.

Podcast Host (14:19)

But then I was just talking about this, actually. It's like not copying Lady Gaga, but noticing the characteristic. Yeah. That inspires you about her that you're attracted to and then asking. Okay, what does that look like for myself.

Julie Solomon (14:34)

Right.

Podcast Host (14:34)

To embody that. That quality. And the reason that you're seeing it and admiring it in someone like Lady Gaga is because is within you to be spotted.

Julie Solomon (14:44)

You got it.

Podcast Host (14:44)

You got it. Yeah.

Julie Solomon (14:45)

And I think that's where act as if comes just one of my favorite tools. It's not fake it till you make it, but it's act as if that is already happening. That has already happened. That's already an experience in your life.

Podcast Host (14:56)

Why don't you think fake it till you make it? I often I say the same thing. So I love.

Julie Solomon (15:00)

Well, because to me, I feel like act as if is a more self aware version of Fake it team make it. I love Fake it Team. My, like, I grew up with a single mom. She would always say she had no college degree and she had to hustle to figure it out. So she would always be like, fake it till you make it. Yeah, I'm gonna go get this sales job. I'm gonna go do this, I'm gonna go do that. I don't have a degree, I have no background. But fake it t make it.

Podcast Host (15:20)

I love it.

Julie Solomon (15:21)

And so a lot of my twenties was faking it till. And it did get me to a certain place.

Podcast Host (15:26)

But then I think there's an element where your subconscious mind knows that you're faking it.

Julie Solomon (15:30)

Yes.

Podcast Host (15:30)

So there's like this underlying energy that perhaps not everyone picks up on, but there's a vibration about you, a frequency where they're like, ooh. Some things. Like, she doesn't totally buy it.

Julie Solomon (15:42)

Right.

Podcast Host (15:42)

Whereas in acting is different.

Julie Solomon (15:45)

Like for me, the fake it till you make it was a more immature version of Julie. The act as if is a more self evolved immature version.

Podcast Host (15:53)

And I feel like the act as if is a decision. Like I'm deciding yes to like your husband, my ex. Like deciding to become a character.

Julie Solomon (16:02)

Right.

Podcast Host (16:03)

Who is our next level self that we remember or we are embodying. And that is a decision to act that way. Coming from your goal achieved self or your future self. Yeah.

Julie Solomon (16:15)

And I. That's the beautiful thing about the evolution and the more that I from my experience having those rock bottom moments. So you know when you ask like, what was when did you say enough was enough? You know, when I got married at 26, divorced at 27. Because I remember looking around and it's no offense to that person. Was an incredible person. He's amazing. But that wasn't meant to be my life. And I remember looking around saying, this cannot be it. Like, this cannot be the rest of my life.

Podcast Host (16:47)

Courage it took to leave a marriage after a year.

Julie Solomon (16:50)

After a year.

Julie Solomon (16:51)

But it's because I knew it. And so there was a little bit of that faking that everything was fine. That kind of got me that far, you know, because people would be like, how do you. How are you only married for a year? And I'm like, it's because I kept saying, it's fine, it's fine, I'll figure it out. It's fine, I'll figure it out. Because I wasn't really. I was abandoning the truth. So that was one instance seeing, seeing people in New York City do these big things. I come from a very small town. No one leaves where I'm from. So that was so expansive for me in so many different ways. Another instance when I left agency PR and went into corporate PR on the book publicity side. I remember sitting in and a lot of corporate women can relate to this. Sending in my windowless cubicle, looking around, being like, this cannot be the rest of my life. Yeah. Seeing how miserable so many people were there because they had been in this job for 30 years that they hated.

Podcast Host (17:47)

And they don't feel like they have a choice.

Julie Solomon (17:49)

They don't feel like they have a choice. And so I think that one of my gifts of the reason why I've been able to, quote, unquote, be so successful is because I did always know that I had a choice. Even when it felt like, how am I going to make this choice? I always had a choice and I always knew that everything was working out for me. Even when it wasn't. Wasn't. It was always working out for me.

Podcast Host (18:13)

Powerful.

Julie Solomon (18:14)

And I have. And I just, I've had this steadfast belief and not Just me. But just this greater, this higher power, this greater existence in me. Because I know, as you've said, I wouldn't have had all of those God winks, those moments, those gut, those sacral hits that I get. You know, I'm a Mangen. 13 sacral authority.

Podcast Host (18:36)

1 3, you only knew that of I'm a generator. Yep.

Julie Solomon (18:39)

So then we also with that one three, it's the trial and error.

Julie Solomon (18:41)

Right.

Julie Solomon (18:42)

But I also, I just. When I allow myself to be tapped in and tuned into my sacral, it does not steer me wrong. And that's why I can course correct and make decisions quickly.

Podcast Host (18:53)

Yeah.

Julie Solomon (18:53)

But at the same time I have. I had to go through so many different layers of peeling the onion back of, of those rock bottom moments. But a big catalyst for me was in 2015 when I was hiding $30,000 of credit card debt from my husband and he found out. And that was the. I am so sick and tired of being sick and tired. I'm so sick and tired of my own bullcrap.

Podcast Host (19:17)

Yeah.

Julie Solomon (19:17)

I cannot continue to do this. That really allowed me to start facing some hard truths about my fears, my insecurities, my self doubt, my lack of worth, my fear of being found out and being mad of not being perfect, my people pleasing. Just all of that was connected around my relationship with money. And that was really the catalyst that set me on my spiritual journey and my self discovery journey and really also the business that I have today.

Podcast Host (19:45)

So what did you do when he found out that you had that debt?

Julie Solomon (19:50)

Well, first I said holy shit.

Podcast Host (19:52)

And what like in your mind you were keeping it a secret and thought you would one day you'd fix it?

Julie Solomon (19:58)

Yes. And just thinking that what's a gambler's lie? So it's like I just need the next big cash windfall and I'll pay the whole thing off. And he'll never find out, which is so delusional and so irrational. But in that moment of that just addictive pattern of thinking that I could do it all myself.

Podcast Host (20:15)

Yeah.

Julie Solomon (20:16)

And I could figure it all out and everything would be fine and sticking my head in the sand that I had that as they would say that come to Jesus moment of like, you can't hide from this. And it was such a gift to finally be found out. The one thing I was afraid of finally happened. And guess what? I didn't die.

Podcast Host (20:35)

And the shame I imagine that you.

Julie Solomon (20:37)

Had hiding it so much.

Podcast Host (20:40)

And then the debt, like in our society, people believe that's a bad thing. Yeah.

Julie Solomon (20:46)

And it was just part of my journey. And you know, my husband didn't shame me for it, but he was very upset, he was very confused, he was very sad, he was scared. He was like, who have I married? Like, is she going to spend all of my money that I've worked so hard for? And like I had a son too. I had a two year old at the time. And so I had to really. That's when I really realized that like this isn't about me. I have a lot of people that I love that depend on me, that count on me. And there is a lot of ancestral and generational stuff here. And I'm now being gifted the opportunity to break a cycle that lineages of women before me didn't either have the choice or the opportunity or the willpower or the courage or the.

Podcast Host (21:33)

No. Awareness.

Julie Solomon (21:34)

The awareness to break. And so that's really what. What happened is that I started to work on myself in ways that allowed for so much awareness and self acceptance and really self love and going easy on myself. That was the first time in my life that I realized, like, I'm so hard on myself. And I still am.

Podcast Host (21:58)

Yeah.

Julie Solomon (21:58)

You know, I haven't cured myself from that.

Podcast Host (22:01)

I can relate. I'm sure a lot of the listeners can relate.

Julie Solomon (22:03)

Yeah.

Podcast Host (22:03)

And the judgment and then being in that hole and on your own. Yeah. So it can be a dark play. So if, if someone's listening and they are in that place, maybe it's not about debt, but maybe there's something else that they're hiding. Yeah. What would you say to them? Yeah.

Julie Solomon (22:20)

First off, you're not bad or wrong.

Podcast Host (22:23)

Yeah.

Julie Solomon (22:24)

Like you're hiding it because it is the way that you have learned to protect yourself.

Podcast Host (22:27)

Yeah.

Julie Solomon (22:28)

So like let yourself off the hook with that. And now is the time that you can start. Because now you're aware, it's like you know that you're hiding this and it's not supporting your highest self, your highest vision, your highest dreams. So now you have to start doing something about it. So what does that look like it for you? It could be seeking professional help. It could be starting to read books. It could be starting to work on somatic healing, generational trauma healing, emdr, like whatever the modalities are for, you start doing those things. And the biggest feedback that I could give to anyone is that you have to be so discerning and so mindful with who you share your shame story with. So, you know, for lack of a better phrase, don't go to the hardware store to buy milk. And so there was a lot in that moment that even though I wanted to share it all with my husband, we didn't have the tools yet because we were still recovering from that. To. For me to share so much with him, I had to really work on myself first, gain the wisdom and then be able to share from that place of wisdom.

Podcast Host (23:36)

I think there's a few things that are really important to understand, at least from my own journey, that the way that you were operating, you didn't intentionally put yourself in $30,000 in debt, so you didn't intentionally do something that would be hard to get out of. Right. And I believe that we always do our best and that best is good enough. And that you finding yourself in that situation was actually part of the path that was necess for you to be able to help the women that you help today and to understand money in a certain way. And because the way that you were programmed, you pretty much had no choice, I would imagine, than to find yourself in that debt. Right. Because of generations and family and all the things. I mean, we can go into that and it's not. We all have our own story. So. But to recognize that until you're aware of what's happening inside your subconscious mind or what got you into that place, there's nothing like you're doing your best, there's nothing that you can do. So not to let yourself off the hook, but to stop judging the place and instead then take responsibility and say, okay, what, like how do I heal this? To your point, what modality am I going to use and what am I doing about this moving forward? So that this is not the story. Yeah, yeah. That's my future. Yep.

Julie Solomon (25:00)

And that's really where the acceptance and then the action comes in.

Podcast Host (25:03)

Yeah.

Julie Solomon (25:03)

And I think that was the hardest thing for me for a long time. I think that when I'm really honest with myself, there was self awareness about, even though it wasn't intentional, I was aware that I was putting money things on a credit card and not telling my husband. But it was this lack of self acceptance. And like you said, that the judgment and the shame that came with that that caused me to kind of freeze or hide or avoid a lot of avoidant energy to then not be able to take the necessary actions that I needed to heal, recover, and then really like let the phoenix rise.

Podcast Host (25:39)

I think keeping yourself accountable because most likely you're putting things on the credit card. And while this is for. I'm sharing my own story now, I put things on a credit card and Then not keeping myself accountable to making that work. So like using money to as a band aid solution, like to pay for something and then not actually implementing what I learned. And so taking responsibility for the investments and then million percent actually making sure there's a return on that investment. Because I still like, I will put things, I'll go big risk think, you know, put it on the credit card. So I think that's not a problem.

Julie Solomon (26:16)

Same.

Podcast Host (26:16)

The problem is when we don't take responsibility for the investment and make sure that there's a huge return. Yep. And that goes back to self image and self confidence, to your point.

Julie Solomon (26:25)

Totally. And that's like, I don't think credit's bad. Credit's great. You need, you need credit. You know, I don't subscribe to the whole, like Dave Ramsey, buy everything with Cat. Like, if you're like the 1% of Americans who can do that, great. I just don't think that's realistic. But that doesn't mean that we tap out of the accountability.

Podcast Host (26:41)

Yeah.

Julie Solomon (26:41)

And so I had to get really clear on for me, I was like, I was buying things to fill a void. So I would, you know, buy lip glosses and, you know, lunches with friends, whatever it was. And then I would justify it by being like, well, it's not like I'm going down to rodeo and getting a Chanel bag. I mean, I could, but, you know, I'm just buying this frivolous lip gloss. But then it added up. But I think that it was that me learning how to be accountable for that exchange of energy is what actually allowed me to pay off that entire $30,000 in debt within a year.

Podcast Host (27:16)

Amazing.

Julie Solomon (27:16)

When I finally got my ish together and really started to show up and shine authentically as myself and do the work.

Podcast Host (27:25)

And now that's what you help women to do.

Julie Solomon (27:27)

And now that's what I help women to do.

Podcast Host (27:28)

So how did you know, Julie? How did you know that? You shared with us your history in and obviously helping other people find their voice. So you took that wisdom from your previous career and you brought it forward, which is incredible. How would you help or how do you know personally what your own gifts are? What would you say to our listeners that say that, like, I've got something more to give and like, how do I know what my gift is?

Julie Solomon (27:53)

Yeah. So for me, it's. It really kind of goes back to what I was saying at the beginning of our conversation of if a woman comes into my world, if she spots it in me, she's got It. So there's already a connection that we have of, like, we're the same. Kind of different. Yeah, yeah. You know, we're the same. Unique, but same. And the sense that, like, she has something that is so important that she needs to share with the world. And when I started to really learn about myself and, you know, I love to do all the things. So it's, you know, the astrology readings, the akashic records, the human design, everything that I was. That I started to fall into. All of it. The keys, it was showing me that it is literally in my design. It is in my chart.

Podcast Host (28:41)

The 1, 3.

Julie Solomon (28:41)

Yes. The work that I do.

Podcast Host (28:43)

Yeah.

Julie Solomon (28:44)

And. And to specifically, as it comes to. I am able to take what somebody else may find to be very complex and very abstract and very hard to consume, and I am able to break it down in really digestible bites for someone to be able to then understand and apply. And so that's really kind of where the teaching and the curriculum come in. And then what else is in my chart is that not only am I supposed to use my gifts of speaking and communicating, but I'm also supposed to help women with that. And so that's where the messaging comes in. And so that's really essentially what I do now. I work primarily with other online coaches, service providers, online educators that have curriculum courses, masterminds, all of that. And they kind of come to me for two reasons. One, they're not new. You know, they're geniuses. They're brilliant. They're really good at what they do. They're an expert in their own right. It's just they have this one tiny problem that not enough people know that, and they need help cracking that open. And it's the messaging piece, and then it's also the positioning piece. So the messaging piece, when we start to peel that back, that's really the strategy. That's kind of more of like, how are we taking your brilliance, which is feminine, and then effectively articulating that out, which is kind of more of the masculine. To use that as a tool to do your work, do what you're meant to do in this earth? And then we have the positioning piece of how are you being perceived? Because really, that is what a brand is. A brand equals reputation. It's not a logo. It's not a mission statement. It's not what a lot of people think it is. It's just. It's a reputation. It's what people perceive at whatever it is that you're throwing out at them. And as Long as whatever it is you're throwing out is corralled mostly to where you want it to go, you're good to go. But most of the time it's not. And so that's where the positioning comes in. And a lot of times people think, oh, so that just means that if it's positioning, then I need to talk about my offer differently or I need to show up more. And it's like, no, this is kind of where on the outside. Yes. But on the inside, there's something inside you that is holding you back from audaciously owning who the F you are.

Podcast Host (31:10)

Yeah.

Julie Solomon (31:11)

And like, just if any of my Real Housewives fans are out there, like Lisa Rinna would say, just own it. You know, like, there's something about you that is keeping you stuck. Small glass ceiling. We have got to bust that open so that you can position yourself as not the best, but the only amazing.

Podcast Host (31:32)

So I was wondering if you brought any self image or identity work that's so speaking my language. And a lot of the listeners will be used to us going down that path of talking about identity and the way that the person perceives themselves. And then that is what ultimately gets reflected. And it goes beyond their words or their messaging. It's like really their own feelings about themselves.

Julie Solomon (31:59)

It's the embodiment.

Podcast Host (32:00)

Yeah.

Julie Solomon (32:00)

And that's where, again, the positioning comes in. Because if there is something in you, and I know you know this, that doesn't fully believe in what it is that you're saying or that you're sharing or doesn't even fully own the power of what that is, no amount of strategy.

Podcast Host (32:16)

Yep. Doesn't work.

Julie Solomon (32:17)

Can force that through. And I'll give you an example. This was a couple of years ago, you know, so I'd already done a lot of this work, but I was sitting at a networking dinner, as we do beautiful women around the table from the online space. And, you know, it's. They were kind of asking questions at the dinner, you know, what's your thoughts about this? Or what's your feedback about this? And everyone would go around and share. And there was a question that was asked just kind of about like content creation and Instagram and that sort of thing. And there were some women that were sharing how, you know, they're tired of it. And it's exhausting. And it's like we spend so much time trying to become visible. And then for what. And then I just kind of said, to be honest, I don't even remember what it was. I remember saying Something very passively about consumption and how that relates to messaging and perception. And then I went on with my life. Well, like two weeks later, one of the women, she came, she goes, I just want you to know that the thing that you shared at that dinner so resonated with me so deeply that I actually went back to my team, completely revamped our social media strategy and it helped us reach like an $800,000 launch goal.

Podcast Host (33:31)

Wow.

Julie Solomon (33:31)

For a launch that we were in, that we were in the process of. And I was so excited for her. Like, that's beautiful. That's amazing. And at the same time, I got this ping and it wasn't like a sting of like, oh, I'm, you know, it had nothing to do with her. The sting was, Julie, this is what you help women with. This is your proprietary work. Like, this is what, like what a. What about you not fully owning how powerful you're, like, just even in a casual conversation, you said something that you don't even remember what you said. And it was so powerful that it helped her go from booking 20 calls to 120 calls so she could actually meet her, you know, 800,000 or whatever it was. Multi hundred thousand dollar launch goal.

Podcast Host (34:27)

Yeah. Amazing.

Julie Solomon (34:28)

And so it was such a gift and an opportunity because it made me pause and it made me really start to reflect consciously about how I communicate because that is my gift. And not everything needs to be behind a paywall. Like, we're all going to share and people are going to take gleams, and that's the beautiful part of just energetic reciprocity. But it was such a gift from the universe because it made me realize you're still playing small. There's still a part of you that whether you even realize it or not, probably sitting at that table that probably overshared and over gave because you needed to be seen as what, important, valid love accepted, whatever that was. I didn't even know that. I didn't even know that I was coming from that lens. But when I really sat with it and really did some work around it and journaling, journaling and meditating around it, it was like, yeah, like, it's not to say that I wouldn't have still shared whatever it was that I shared, but I could have framed it in a way that instead of her going off and do it, like, she could have come to me and been like, can you help me with this?

Podcast Host (35:34)

Yeah, tell me more.

Julie Solomon (35:36)

Right, Tell me more. Can you help me with this? Because she is an ideal client of mine. And so what about me and my own gifts. Do I not feel empowered enough to own that?

Podcast Host (35:45)

Yeah.

Julie Solomon (35:45)

And so that was a really big, rude awakening for me in terms of going back to that perception piece of, like, what we're putting out there and really, again, just owning our brilliance and what our gifts are, that it's not just meant to always be a free for all, if that makes sense.

Podcast Host (36:04)

What do you think about what comes most naturally to us and how that is a big part of our gifts that we're meant to share the impact that we're here to make and our purpose? Because I see that, like, you said something that was just so natural and that she took it like, good. Kudos. Right.

Julie Solomon (36:24)

It's amazing.

Podcast Host (36:25)

And applied it to her own business and got the results. Though I often see, and I can see this in myself where I'm speaking, and it's like, you. Wait a minute. What did you just say? Like, what's that? Wisdom? Come on. I need to get my notebook. No, And I would imagine that you see that often in the women that you work with.

Julie Solomon (36:44)

Yeah. And I think it's because I've seen it so much in my own journey. And so I. And I think you nailed it when you said, like, the things that come so natural to us, if we don't really start tapping in and tuning into the power of that, just because it comes naturally to us doesn't mean that, you know, it's not this powerful entity that we need to nurture and care for and honor and love. And so for me, it was really about not being so quick to, I think, be off the cuff. And again, not that it has to be so strategic, but it was about an empowerment piece for me. And that's really what I love to share with a lot of my clients now that they're like, I'm just being me. And it's like, yes. And I want you to be you. And it's not just about what you're giving, but it's also about what are you receiving from this energy, from this exchange, from this experience.

Podcast Host (37:39)

And do you help women see that? So that when you listen to them talk or you look at their materials, you're actually like, okay, this is gold.

Julie Solomon (37:49)

You think it's this.

Podcast Host (37:50)

Yeah.

Julie Solomon (37:50)

But it's actually this.

Podcast Host (37:51)

Yeah.

Julie Solomon (37:52)

And that's a lot of that positioning piece of, like, you know what? Because you're going to have. You're going to have an idea and you're going to have goals, but, like, what would someone actually pay you for?

Podcast Host (38:03)

Right.

Julie Solomon (38:04)

Consistently.

Podcast Host (38:05)

Yeah. I'm like, come on, like, what would.

Julie Solomon (38:08)

Someone actually pay you for? Because it can be. And sometimes that feels really simple. But even when I'll ask my clients that, because there's this beautiful kind of marriage between what you're naturally good at, what people naturally come to you for, and out of that, what do they find so valuable based on their own challenges, desires, pain points, desire, transformation that they would actually pay you for. And if you can get clear on that, everything changes.

Podcast Host (38:36)

Yeah.

Julie Solomon (38:37)

Most of the time women come to me and they're like, oh, well, it's this. And I'm like, but it's not that. Like you're. There's still something that you're either hiding or that you're kind of playing small around or that you're softening a little bit to like fit in. Or maybe there's something that's kind of wanting to come out but it can't because you're locked into some old paradigm, old belief system, old way of doing business. That happened to a client, Elizabeth, of mine. Elizabeth, my client that came and she was trying, she kept doing these ebooks and I'm like, why are we doing these ebooks about natural remedies when like you have people lining up that would happily pay you high ticket for what it is that you can offer? And she's like, well, I, I've only ever charged $200 or I've only ever done this or. And. And so it's a complete rewiring of your own self worth. It's a complete rewiring of owning your genius and also being abashedly unapologetic about the reciprocity in that exchange and not only being unapologetic about it, but that is your job. Like it is your job to honor and respect yourself. So much so that you say, yes, I've got a lot of gifts to give and there's some that I can give away for free, but then there's some that it's like, if you want this, we've got to work together here. Yeah. And I would value and respect you enough to have that exchange. And so I'm going to value and respect myself enough to also have that exchange. And so that's really where the positioning piece comes in. And so that's something that I can leave with. Leave everybody that's listening. It's, you know, what do you want to be known for?

Podcast Host (40:18)

Yep.

Julie Solomon (40:19)

Is another great question to ask yourself. You know, what do people mostly come to pay you for that also feels expansive? That doesn't feel like, such a slug that doesn't feel like you're having to pull teeth like you're a dentist to make a sale. Like, what do people come to you for that they find so valuable that you could actually put a price tag behind? That would then feel very freeing and expansive and, like, dare I say, simple? And so that's where I have to also teach my clients to start loving what I call boring money.

Podcast Host (40:53)

Okay, what's boring money?

Julie Solomon (40:55)

Boring money is that simple, sustainable, consistent, easy money that comes to you. What tends to happen is that if it's simple, consistent, and easy, we're not getting that dopamine hit. Yeah, there's no drama in that. There's no flare in that. There's no color in that. So we have to go. And we have to go break stuff. Yeah, we have to go burn the house down. Right? We gotta go burn the house down. It's like, no, let's not burn the house down. Like, you've got bills, you've got people that depend on you. But can you learn to embrace and love boring money enough? Can you do it bored enough to where that's going to give you the sustainable baseline that you need to then actually go play and be creative?

Podcast Host (41:32)

It feels like, put, like, the systems and the foundations in place so it's there for you. Yeah. And then, yeah, to your point, you can go play.

Julie Solomon (41:39)

Yeah, I.

Podcast Host (41:42)

The image I got when you were sharing about what you do and how you help women is holding a mirror. Like, I feel like you reflect back to them, their zone of genius. You can see it from a different lens because often it's hard. Well, I find it's hard to see myself. And so when I have people reflect that back, I'm like, okay, okay, I got it. And I can really see that about you. So I acknowledge that and what a gift you are for the women that you work with. Am I right about that?

Julie Solomon (42:09)

Yeah, a million percent. I love to see the blind spots that they can't see. I also have. They call it like the genius line in human design, which can be a little. It's like, oh, genius, But. But it's great because it's kind of like the genius freak line that you. You can see the things that other people can't see. But you have to make sure that they're ready to see it and hear it, because if you give it to em and they're not ready for it, it can actually be very triggering and it can create the opposite effect.

Podcast Host (42:35)

Okay, I didn't know that. Okay, so let's talk about your program. I want to know what you do inside. Yeah.

Julie Solomon (42:43)

So not always, but typically when people come into my world, they come into my world through my signature program called the Brand Accelerator. And it helps you essentially do just that, accelerate your brand. But what it really focuses on are a lot of those messaging frameworks that are. A lot of it comes just from my extensive background in PR and marketing. But how that relates to the online business of today, not only do I have that background, but I've been in this online space since 2013, so I've seen so many ebbs and flows and changes of it. And. And it's really about tapping in and tuning into what is that signature framework that you have. How do you take something that may feel so mundane and so common, like, for me, example, marketing. How do you make that unique to you, into your experience, into how you envision this? So I'll work with, you know, again, a slew of coaches or service providers or online educators that come, you know, from the health space, from the wellness space, from the business space, from the marketing space, and they need help. Help with effectively articulating that. They need help to really hone in on. Like, is my genius what I think it is? If not, we need to refine. It's really a refinement program. Let's make sure that we are calling in who. Truly who we are meant to serve and only that person.

Podcast Host (44:01)

Yep.

Julie Solomon (44:01)

Let's really dial that in. Let's make sure that we're using some messaging components to where it feels more like a journey for our client and not just a laundry list of things. And then we go into. Now how does that play into the positioning, into the authority piece of you owning that genius and that brilliance? And so that's the Brand Accelerator.

Podcast Host (44:23)

How do you get women past that feeling like a fraud? Like they. You're saying that they are the one to own this, and yet they don't feel it and they have that fear come up.

Julie Solomon (44:37)

Yeah. So if you don't feel it, no one else will.

Podcast Host (44:41)

Yeah.

Julie Solomon (44:41)

And so that's just the first awareness piece that you can't be out there trying to sell something that even if you believe that it works.

Podcast Host (44:50)

Yeah.

Julie Solomon (44:50)

If you don't believe that you're the one to make that happen, no one else can ruin.

Podcast Host (44:55)

Right. You might be saying the right thing.

Julie Solomon (44:57)

Right.

Podcast Host (44:58)

But it's not embodied energetically.

Julie Solomon (45:00)

It's an incongruent mismatch every single time. And I also see that a lot with pricing because it's like you're, you're selling me a Mercedes, but you're giving it to me for the price of a Honda. Yeah. Which also, I think that sophisticated buyers, they smell that from a mile away and it actually diminishes and devalues your worth. But to the crux of it, we, we have to get into some confidence building techniques that I work with my clients on, especially my higher level clients. We work a lot on. What are your beliefs about being seen? What are your beliefs about an authority? What does that mean to you? A lot of acting as if principles. So we can start to first embody it here and own it here. And it's kind of like a barometer. Right. So like we have to, I don't want to say start small, but they're stepping stones. And I think a lot of times where people kind of tap out in their own belief system of being the one being the only is that they're trying to go from step one to step 20.

Podcast Host (45:59)

Okay.

Julie Solomon (46:00)

And it's like, well, let's just get to step two, you know. So an easy example is let's say that you're coming to me and you're making $20,000 a month and you want to make a hundred thousand dollars a month and you have not been able. It's be. It's most of the time it's because there is a system within you that believes that you are 20k earner and that's it.

Podcast Host (46:22)

Yep.

Julie Solomon (46:22)

And you can't, even though you say that you want the 100k months, you don't even, you can't even fathom what that would actually feel like, smell like, taste like, look like, you know, hear like.

Podcast Host (46:34)

And we can see that because that's your current result.

Julie Solomon (46:36)

That's your current result. And so it, there, there has to be a conscious shift in your belief system and there has to be stepping stones. So I know you want to get to 100k and we can do it. And you could collapse time really fast and do it fast. And also, why don't we just try like what feels good right now? What feels actually expansive but also realistically manageable for you. Is it 30k? So can we just start there? And so it's less about like, I still want you to dream big.

Podcast Host (47:03)

Yeah.

Julie Solomon (47:04)

And I used to do this with my, you know, with so many of my PR clients, you know, that would want to get brand partnerships. They would come to me and they're like, I want to sit front row at Chanel. And I'm like, okay, Great. Do you wear Chanel? No.

Podcast Host (47:15)

Yeah.

Julie Solomon (47:16)

Do you have you. Do you follow Chanel on Instagram?

Podcast Host (47:19)

No.

Julie Solomon (47:19)

How many followers do you have? One. My mom. It's like, okay, I know you want to get to Chanel, but, like, let's actually first build the vehicle that's going to drive you to the Chanel Fashion Week experience.

Podcast Host (47:32)

Yeah.

Julie Solomon (47:32)

And the same thing it is with the money. So does that kind of answer your question?

Podcast Host (47:35)

Oh, totally. And you're like completely speaking my language around beliefs and embodiment and having someone, they've got to become that match for the 20 to 30, the 100k.

Julie Solomon (47:47)

Right. And I know from my own personal experience, if you don't do it, if you're anything, if, if you are ambitious like I am, you will be able to hustle your way to six figures. Yeah. You cannot hustle your way to seven. You cannot. You will burn out. Even if you get lucky and you have a hundred K month, if you're not ready to hold that and to really own that and to receive that, that next month, it's going back down to 30.

Podcast Host (48:13)

Totally.

Julie Solomon (48:13)

It's going back down to 20. It's going back down to where it was eventually.

Podcast Host (48:17)

Well, you can see that the person actually hasn't embodied that change or that belief. That's who they. Their self image and identity. And that's where the flip flop comes, right? As you have to go back to what you truly believe because you can't fake it.

Julie Solomon (48:30)

Right. You can't.

Podcast Host (48:32)

You can fake so many months. Right. You know, and yeah, all self image it is.

Julie Solomon (48:40)

And that's, you know, a big question I'll ask my clients, especially when they first come to me, because we'll talk about what's the goal? You know, that's always a big question I ask you is what's the goal? And they'll share that. And I'll say they've got big goals, but I can just tell that they don't. They want it, but they don't believe that it's actually possible. And so I'm like, okay, for you to get to this goal, let's say that you would need a hundred new clients tomorrow. So if I dropped a hundred new clients into your world today, would you be ready? Mind, body and spirit? And I'm not just talking about your team and your systems, but like, would you be ready, mind, body and spirit to actually support and serve them to the level of excellence that, you know, you want to bring to the table?

Podcast Host (49:19)

Yeah.

Julie Solomon (49:20)

Every single time they're like, no. And I'm like, that's what we have to work on first.

Podcast Host (49:25)

And what is that difference?

Julie Solomon (49:26)

Right?

Podcast Host (49:27)

Like, where are you right now getting these current results? And what does it look like to hold those hundred clients? Like, who are you being? And that is the growth and that's why you're desiring it. Yep. Yeah. Love that. Okay, so I've got a few questions for you.

Julie Solomon (49:44)

Okay.

Podcast Host (49:45)

Rapid question.

Julie Solomon (49:46)

Yes.

Podcast Host (49:47)

Before we do that, do you have any words of wisdom that you'd like to share with the audience based on what you shared about your programs, how you help women? I know that many of our listeners will relate to your story and where you've come from and your expertise. I feel like they'll probably need to pick your brain on insta and that kind of thing. So go follow Julie. What's your words of wisdom before we go into our rapid fire questions?

Julie Solomon (50:13)

I would say, you know, I'll do this through the lens of what we've been talking about, because so many people, they think that just content creation is the thing. They just have to either create more content or create it in a different way or whatever. And so I believe that content creation, without that magnetism of the positioning and the messaging, it's just noise. And, like, we don't need more noise. We don't need more content. We're good on the content. So if that's true, it's, you know, what would it take or who would you need to become to actually empower yourself and embody that magnetic wisdom that is inside you? Because that is the key that's going to unlock the messaging and the positioning and everything else that you're searching for. But, like, who would you need to become or what would you need to become? And if you don't know the answer to, that's okay. But look to someone, and I'm. What I'm about to say is really important. Look to someone who has successfully done what it is that you're trying to do. Bingo. And go work with that person.

Podcast Host (51:21)

Yeah.

Julie Solomon (51:21)

Go learn from them. Read their books, listen to their podcasts, get in their coaching containers. Absorb every piece of information that you can from them successfully.

Podcast Host (51:31)

Yeah. Success leaves clues.

Julie Solomon (51:34)

It does be coachable, and that is the biggest key. And, you know, I know it sounds cliche, but I'm going to say it. But start before. Before you're ready. I mean, that was the thing that really propelled. I went from 60k to 250k to 1.3 million, 250 to 1.3 million in nine months, love. Because I was terrified, but started before I was ready and worked with a coach. That's. That really helped me see myself in new ways to get me there.

Podcast Host (51:58)

Yeah. That's huge. And I love that you're so good at that, at seeing women and reflecting.

Julie Solomon (52:03)

That back and as are you.

Podcast Host (52:07)

Okay, before I give you the question, something else came up. So you said magnetism. Yeah. What do you believe makes a woman magnetic? What's the secret sauce? Yeah.

Julie Solomon (52:19)

You know, I think that it's something that does not need to be chased or found. It's definitely within us. I think that it needs to be. It comes from the stars. I mean, magnetism is its influence, really, and being influential. And so it's about allowing yourself to honor that inner stardom that I've been talking about all day and allowing that to truly lead you to not be afraid of it, to not feel that it's going to be taken from you. That. That is truly the cat, the catalyst to getting everything that you want is just truly allowing yourself to cultivate and let that magnetism within you, like, finally breathe the air that it needs to breathe to grow.

Podcast Host (53:07)

I feel like it's really being authentically you. Yeah. And then you magnetize to you the opportunities and people that are in harmony with that and to trust that rather than showing up in a way that you think you.

Julie Solomon (53:24)

Yeah, yeah. And that's, you know, another great question. To leave that like. Like, to leave those with today is, like, without fear of anything, Failure, judgment, whatever. What would you be talking about right now online? What would you be sharing? What kind of content would you be creating? What would it look like?

Podcast Host (53:41)

Yeah. What lights you up?

Julie Solomon (53:42)

What lights you up? You know, and I've even had to do that. That I'll have f. That moments. Right. Where it's like, oh, you know, I really want to talk about this beauty product, but it's not part of my. And I'm like, f. That.

Podcast Host (53:51)

Yeah.

Julie Solomon (53:52)

I'm gonna talk about the beauty products.

Podcast Host (53:54)

Yeah.

Julie Solomon (53:54)

You know, I want to talk about my day. It doesn't have to be so systematic. Like, allow yourself to. To have fun and to create from that place. People see. That's what they magnetize to.

Podcast Host (54:04)

Yeah. I love it. Authenticity. Cool. Okay, you ready for your.

Julie Solomon (54:07)

I am.

Podcast Host (54:08)

Okay. Question number one.

Julie Solomon (54:09)

Okay.

Podcast Host (54:10)

Abundance in one word.

Julie Solomon (54:13)

Abundance in one word. Peace.

Podcast Host (54:17)

Okay. Millionaire mindset. Indulgence. What is one guilty pleasure that you allow yourself to invest in so many Body your millionaire self.

Julie Solomon (54:31)

So you and I have this in common because we love luxury.

Podcast Host (54:33)

Yes.

Julie Solomon (54:33)

And I make no bones about it. So there's so many from. I drive a Range Rover, you know, I love really expensive perfumes. I love my Gucci loafers, but I.

Podcast Host (54:45)

Notice those, by the way. Thank you.

Julie Solomon (54:47)

But to me, what really matters is high end travel experiences. That was that freedom when I was first starting out and I was trying to figure out, like, what does freedom look like to me? Yeah, it was. I want to be able to travel first class anywhere, anytime with my family and not nickel and dime it.

Podcast Host (55:08)

Love it.

Julie Solomon (55:09)

And I have been able to do that since 2016.

Podcast Host (55:14)

What's the best place you've been?

Julie Solomon (55:19)

I mean, Paris is my.

Podcast Host (55:20)

Okay.

Julie Solomon (55:20)

I come alive in Paris. I mean, I've been to some incredible places. I've been very fortunate to travel the.

Podcast Host (55:26)

World, but I had to stay in Paris.

Julie Solomon (55:28)

I love the Ritz.

Podcast Host (55:29)

Okay.

Julie Solomon (55:29)

It's fabulous.

Podcast Host (55:30)

Yeah.

Julie Solomon (55:31)

I also love it depend, like, if you want to go shopping, staying somewhere in the 8th is great. But the Ritz is. It's just like, it's so Parisian. It's so incredible. It's so iconic. So that would probably be top of my list.

Podcast Host (55:46)

Okay. Adding it to my list.

Julie Solomon (55:47)

Yeah.

Podcast Host (55:47)

I haven't been to Paris for a long time, so.

Julie Solomon (55:50)

Good.

Podcast Host (55:50)

Okay. Okay. Third, and this is actually really fitting because you are a one line. So for those of you that aren't familiar with human design, one line's love knowledge. We're knowledge seekers. One book. If you could only read one book for the rest of your life, go asking, why?

Julie Solomon (56:12)

Which child the most? Right. Gah. One book. Probably a course in miracles. Boom.

Podcast Host (56:24)

Yeah, you picked a thick one too. So that's like 10 books.

Julie Solomon (56:27)

Big old knowledge.

Podcast Host (56:29)

Many different.

Julie Solomon (56:30)

Yeah, there's so much, there's so much, you know, mysticism, Kabbalah, Christianity. There's so much good stuff in there.

Podcast Host (56:37)

And I also love that there's like, it's also mini. Like you can read a sentence and meditate on it or like the day and meditate on it and come back to it and repeat it and see something different because you're different within it. Right. Yeah. That's a good choice. Props to that.

Julie Solomon (56:56)

Yes. Hard.

Podcast Host (57:01)

Okay. Thank you. Thank you for being here. Thank you for sharing your wisdom, your beauty, your authenticity with our audience. Thank you for your time and your friendship over the years. And I look forward to what's to come for you, for your clients and both of us.

Julie Solomon (57:20)

For us. Well, thank you. Thank you so much. And thank you to all the incredible listeners and viewers out there that what a gift that they have you to just light so much in their path and to be that mirror for them too. So the fact that I get to play a small part in their day is incredible. So thank you. If today's episode served you, don't forget to hit subscribe, leave a review and.

Julie Solomon (57:41)

Share it with a woman you know.

Julie Solomon (57:42)

Is ready for more.

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Julie Solomon (57:59)

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