In this episode, I’m unpacking a frustrating reality that so many entrepreneurs are experiencing right now: your content is performing, people are engaging, your audience is growing… but sales still feel harder than they should. I break down why visibility alone is no longer enough and how many business owners are unknowingly creating a disconnect between the content they’re putting out and the actual buying decisions their audience needs to make. We dive into the difference between attention and conversion, and why great content doesn’t automatically equal a sustainable business.

I also share what’s really missing when your sales feel inconsistent despite all the effort you’re putting in online. This episode will help you identify where your messaging may be leaking trust, clarity, or authority—and how to shift your strategy so your content actually supports revenue growth instead of just engagement. If you’ve been feeling exhausted from constantly showing up online without seeing the financial results match the effort, this conversation will give you a much more grounded and effective way to approach your content and sales moving forward.

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KEY POINTS:

00:00 Episode Themes Preview

03:37 Meet Julie Solomon

06:00 Julie Origin and Evolution

07:20 Growth Collective Offer

09:03 Identity Recalibration Work

10:01 Evergreen Book Themes

11:55 Getting Honest First

15:14 Self Trust and Clarity

17:28 Origin Stories Explained

21:18 Messaging as Embodiment

24:45 Messaging Shapes Perception

25:32 Stop Copying Others

26:01 Identity Recalibration

26:41 Presence Through Style

27:58 Celebrity Mirror Effect

30:19 Be Her Now Mindset

32:21 Act As If Strategy

33:28 Serve Future Self

35:28 Outgrowing Your Audience

38:22 Applying It At Work

39:08 Find Your Next Level

QUOTABLES:

“ When I think about the highest, most purest, most loving version of me that God could create in God's image, the highest version of me. That's who I want to be” - Julie Solomon

“ If it wasn't inside you, you wouldn't see it in other people, good or bad.” - Julie Solomon

GUEST RESOURCES:

You can listen to more of Cherylanne on The Brilliant Balance Podcast

RESOURCES:

[UNSCRIPTED: THE MASTERMIND]

This 12-month, application-only mastermind is designed for high-caliber entrepreneurs ready to refine their positioning, amplify visibility, and scale strategically. If selected, you’ll receive 2 1:1 calls with me, monthly mastermind sessions, two retreats, and a guest feature on Woman of Influence. Apply now and, if it’s aligned, we will personally reach out with next steps.

💡The Growth Collective: Monthly Coaching With Me—for just $1

Your content deserves to convert, not just be seen.

Inside The Growth Collective, you get:

Monthly live coaching from me to sharpen your message and content strategy
Access to my Content Catalyst custom-built AI tool that help you write content that actually sells.
A behind-the-scenes look at how I create content that leads to real revenue

And you can try it today—for just $1.

[APPLY FOR THE REVENUE ACCELERATOR]

Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

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