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Foreign.
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Welcome to Woman of Influence.
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I'm Julie Solomon, and this is where high level women come to recalibrate their
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message, realign their leadership, and rise into the next era of impact.
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If you're ready to align your visibility with your true authority, if you're called
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to speak to women at the level
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you now lead, if you're ready for your business to feel as elevated as the woman running it, this is your space. Because real influence isn't built in the algorithm, it's embodied in your identity. Let's get started. Hello, friends, and welcome back to a new episode of the podcast. I am really glad that we're here today because what I want to talk about is something that I have been seeing for a while now. It's something that I have seen pretty consistently and pretty constantly in the women that I have been working with this year, and something that I think is one of the most misunderstood problems in online business right now. And I want to start by, by asking you something. Is your content working? I mean, actually working? People are saving it. They're sharing it. Your open rates are solid, you're getting dms. Women are telling you all the time that your work is incredible and that you've changed their life and that they send everyone they know to your page because the content is so good. And yet your sales still feel harder than they should. The calls require convincing, the revenue feels inconsistent in a way that doesn't match your effort. You keep attracting people who are wonderful, but they're not quite at the level that you know that they're ready for and that you're ready to give them. And you've probably also spent a significant amount of time and money trying to figure out what you're doing. You've tried the new hooks, you've tried the new frameworks, you've tried the new content strategies, which is probably why you may think that your content isn't working. Or maybe you try a new offer. Maybe you've hired a lot of someones to help you with this. Maybe you've invested in programs or masterminds or coaches, but for some reason, the same buyers keep showing up. So here's what I want to say to you before anything else, and I say it to my clients as well. You are not doing it wrong. Most of the time, you actually have stronger content than you even realize. But what you are experiencing is something that I have watched happen to thousands of women at your level. Something that is very specific to name and it has a very specific solution. And the reason most people haven't told you about it is, is because most of the content, quote, unquote, strategy in that world, it's not operating at the layer where the problem actually lives. So let me tell you about what I know. There is a gap that exists inside almost every business at the stage that you're at. I could literally pull up your sales page, your Instagram page, your emails right now and see it in 2.5 seconds. It is the gap between who you've actually become after years of doing this as a woman, as a leader, as an expert, and what your message right now is currently saying. In my world, I call this the identity lag. And it is the single most common reason that capable, accomplished, already successful women hit an invisible ceiling that they cannot explain or cannot seem to break their way out of, no matter what they try. And here's exactly how it happens. When you started your business, you also built a message and you figured out who you were talking to. You learned what kind of content that you needed to create for that audience so that you built an audience. And that message, the one that you built early on, it worked. It got people in the door. It grew your following. It made you, to some degree, in your corner of the Internet, known for what you do. And then guess what, you grew and you evolved. And your offers evolved and your audience evolved, and the way that you speak to them evolved. You crossed thresholds in your work and in yourself. You became more precise about who you help and how you got better, your expertise deepened, your results improved. The woman you are today is genuinely not the woman who built that original message, but your content today is still speaking for her, for that woman years ago. And it's not because you're not showing up, and it's not because you're not trying, but because identity always moves faster than your messaging. Growth happens in your experience, in your client work, in those private moments where you figure something out. Messaging is literally what you put out into the world, and the world is always a little bit behind where we actually are. So then that gap, always invisible from the outside, but deeply felt by you from the inside, is what is costing you. That is why you are not seeing the results that you want, that you need, that honestly are already available to you.
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I am so excited to share this,
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especially for those of you who tune
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into the podcast every week and are ready to actually start putting a lot of this work that you're doing into really intentional action. We just opened up something really special inside the Growth collective, which is my messaging, membership and Right now you, you can join and try it out for just $1 your first week when you use the link in the Show Notes. Now this is a special link just for my podcast listeners and inside the collective you'll get access to the exact frameworks my high level clients use to create magnetic content that converts. So I am talking about power and pleasure, content, mirror messaging, magnetic conversion method, and so much more. All built into an easy step by step path that helps you turn your clarity into consistent sales. And if that wasn't magical, all of this has also been updated into a custom GPT prompt to make creating any kind of messaging that you need so much easier and so much faster. It is literally as plug and play as you can get. Also, every month you get access to a live group coaching call with me where we refine in real time your message together and get you out of your head and back into your heart and your momentum. So if you've been listening and thinking, okay, I know my message could be clear. I just need someone to show me how. I need this to be easy for me. I need something that can meet me where I'm at. This is your sign. Head to the link in the Show Notes and join the Growth collective for just $1 your first week and start that week with Clarity Connection, an incredible community and conversions today. I cannot wait to see you inside.
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So let me tell you what this gap feels like because I want you to truly recognize it. You sit down to write a piece of content and you feel this slight contraction like what you're writing isn't quite right, but you can't put your finger on why. So you just do your best and write something that sounds like what you think you're supposed to sound like. And you post it and it does fine, but it doesn't feel like you. And most important, it's not what your ideal buyer today needs to see, hear, know and feel in order to make a buying decision from you. Or let's say that you're on a sales call and you're doing your thing and it's going okay, but you keep noticing just this low level exhaustion of having to kind of like pull this lead to the level that you are now operating at. You kind of have to prove yourself. You kind of have to explain. It's like this type of buyer that you've called in to this sales call hasn't already arrived, convinced. They're not super clear on your method yet. They're not convinced on your process. So it's kind of like the Content that you've been creating didn't do the work ahead of the call the way that it should have in order for this person to be more primed and ready. Or you look at someone else in your industry, someone with, if we're being honest, frankly, probably less experienced than you. But their buyers just seem to show up ready and just foaming at the mouth, ready to buy. And this person doesn't have to convince and they don't have to nurture for months. And then you sit there wondering what they have that you somehow don't. Well, what they have is a message that matches not only who they and their business are today, but who their buyer actually is today and what that buyer needs to hear from them. So the buyer can say, yes, I want to work with you. It's not a better strategy. It's not a bigger audience. It's not a better Facebook funnel. It's not a more polished brand. It's a message that speaks to and from their current identity and the current identity of their ideal buyer. Not a past one, not a generic one. And here's the thing that I really want you to hear. You cannot close this gap by trying harder. You cannot close this gap by spending more money on ads. You cannot close this gap with a new hook or a new framework or a new posting cadence, because those things operate at a surface level, or those things are amplifiers, like ads, for example. They're only going to amplify what is already there. And this problem lives underneath that surface and that amplification, it lives at your message's identity level. So let me just get really specific about what this looks like in content, because I think this is where it gets really real for a lot of us, when your message is speaking from a past version of you or a past version of your ideal buyer, from the identity that either you had when they built this thing or. Or that they had when they first came onto the scene, not the one that you have now and not the one that they're buying from now. Your content does something very specific in this moment. It attracts the buyer who also matches that past identity. The buyer who is still deciding, still watching, still processing, still on the fence, still doesn't have money to invest in their growth. The woman that has been following you for two years and saves everything that you post and comes to everything for free and tells you that you're her favorite and then never buys, not because she can't afford it, but because your work isn't worth it to her because of what she's seeing you put out into the world. And the reason why she was attracted to you is because your content right now was written for her. It was written at the frequency that she currently lives on. And it literally meets her where she is. Messaging always does that. It always meets your buyer exactly where they are. So if you are calling in a bunch of people who you don't want to work with, it's because your messaging right now is meeting them there, which is still deciding, still watching, and still not quite ready. But the woman in your world right now who is ready to buy, the one who would pay full price without negotiating you, who doesn't need a long nurture sequence, who shows up already convinced and refers her best friends and people to you without being asked. She's in your world right now. She is currently following you, but she is scrolling past you. And it's not because your offer isn't right for her, and it is not because it is too expensive. It is because nothing in your content right now told her that your offer was for her. She needs to see herself, her specific self, the version of her that is ready, that is already in the game at the level that you are building for in your message every single day. And right now, your message is not speaking to her at that level. It is speaking to the woman who used to be her. And that is the gap. And that is the only gap that matters. It's not ads, it's not team, it's not a closer, it's not a setter in your dm, it is your messaging every single time. Go ask an ads person. Will my ads work if my messaging is off? If it's a good ads person, they're going to tell you no. Go ask a closer or a setter. Will you be able to properly set and close? If my messaging is off, they're going to say no. It's gonna be really difficult for me to set and book calls for you. And here is why this is so difficult to diagnose from inside your own experience. And hear me out, because this is so common and I say this to my clients all the time. You have been saying it the same way for so long that it sounds right to you. That is the lens and like the echo chamber of which you are coming from, right? So when you read your own content, your brain fills in the gaps. You know what you mean, you know the depth behind it. You know the authority underneath those words. You know the transformations. So in your brain, it sounds like you, but your audience doesn't. Know any of that. She gets the words on the page. She sees them. And the words on the page are speaking from an identity that she has already outgrown. And that is why identity gaps are invisible from the inside. You cannot see the frame when you're standing in it. And this is not a reflection of your intelligence or your awareness or how hard you have been working on yourself. It is a structural reality. And it is exactly why this particular problem requires someone outside your own frame to help you close it. And I've watched this happen so many times. Women who are genuinely brilliant at what they do, they have built real things, who have impressive credentials and track records and results. I'm talking about attorneys, I'm talking about PhDs. I'm talking about scholars whose content is still speaking from the version of them that was trying to prove all of that. Not the version that has proven it, but the version that was trying to. So guess who that attracts? And the difference between those two voices in your message? It's everything. So I want to tell you what happens when this gap closes. Not the tactical, strategic version, but first the felt version. Because I think sometimes we talk about messaging shifts in terms of metrics and conversions, But I want to talk about what it actually feels like when your message finally speaks from whom you've actually become and from the identity of the woman that you're meant to serve. Now, when the identity underneath your content catches up to the woman, a few things happen. First, content starts to feel really different, to create. It starts to feel less like something you're performing or that you're having to do out of just frustration, as I sighed, but more like something that you're just saying it's less filtered, it's less effortful. It's more like, this is true and I'm just putting it out there. And then because of that, what then happens is that the responses change. It's not overnight, but subtly and over time. You start getting DMs from women who just sound different, who are in the game differently, who aren't asking for free advice or for you to convince them, or asking you what you cost before they even get to know you. They're asking when they can start. And then the sales calls change, the webinars change, the masterclasses change. They get cleaner, shorter, more like confirming than convincing. And then guess what happens? The price stops being the thing that has to be justified. And then the revenue changes. Not because you're working more, not because you fixed a funnel, not because you hired an ads company. But because you're calling in a different buyer, one who arrives already ready, and then your ads work differently and your team can perform better. And your setter and closer, if you have one, they have higher conversion rates. If you do a webinar, higher show up rates, higher conversion rates. So this is not about tactics. And I think that's where most people get messaging so wrong and that's why they chase their tail with it for so long. It's not about tactics. This is about who your message is speaking to and whether that person actually matches the level of business that you are running. So I want to tell you something that I'm hosting this month. This is called the wealth expansion experience. It is completely free. It's a three day live event that I am running on April 14th, 15th and 16th, 11am Central. Each day, each day is going to run us about 90 minutes per session. I am so excited to do this, y'. All. I have not done a three day virtual event since 2022. And the reason why I'm bringing this today is because over the last maybe year, year and a half of me doing live trainings, I have found really specific patterns and themes that keep coming up for women just like you. Heck, you've probably even been on one of those trainings before. And so once I saw these patterns coming up, I was like, okay, I need to address these patterns. But I can't do it in one day. So I'm gonna break it out into three days. This is how important this is. I have built this specifically to close the gap that we were talking about today. So during the wealth expansion experience, that's what it's meant to do to expand your wealth. Day one is called find the message you've been hiding. Okay, so on day one, we are going to locate the exact version of your message that has been underselling you. The one that's been buried under years of strategy and optimization and trying to get it right. Day two is called see the revenue gap you haven't been able to name. This is a good one, guys. Day two is probably my favorite. We're going to look at your messaging in real time and name what it's actually been saying, which buyer it's been calling in, why she keeps showing up and keeps showing up the way that she's showing up and what it's been costing you every single month to flow in that way with your message. Day three is called decide what she hears from you now. So this is when we're going to take everything from the first two days. And we're going to turn it into a declared messaging direction for the next chapter of your business from your highest self identity. Not the one that you've been performing, but the one that's actually here. Three days, 90 minutes each. Free. Live with me and every single day I am going to be delivering you a free tool that is very intentional that you can use in your business immediately. So this is not just like a PDF that you save and never open. This is going to be a working diagnostic. It's something that you will actually use immediately based on each day and what we're covering. If you want to grab your seat, the link is in the show notes. You can also go to Julie Solomon.net wealth to save your seat. And I want to just say one more thing before I let you go today. I want to say this to the woman who has been listening to this podcast for a while, who I know has invested in growth but still feels like something is missing. The woman that is genuinely excellent at what she does and she cannot figure out why the right buyers aren't finding her. She has most likely kind of burned her business down in certain ways. She has thrown a lot of spaghetti at the wall. She has hired a lot of people from coach to various programs to agencies, but she still can't crack this code. I want to let you know that you are not behind and you are not crazy. I know you. I see you. I know that you've done the work. I know that you've built something real. And the version of you that is here right now, the one that has crossed all of the thresholds that you have crossed, she deserves a message that finally reflects her. And this is who and what these three days are for. So again, April 14th through 16th, just go to juliesolomon.netwealth completely free. Save your seat. Yes, there will be replays. I know three days is a lot, so if you're already like, oh, I can't make, just sign up. I will be sending you replays so you can really take time to absorb this. And I cannot wait to be in this room with you. It is going to be so transformative and so expansive. All right, I'll see you next time. Same place.
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If today's episode served you, don't forget to hit subscribe, leave a review and share it with a woman you know is ready for more. You can now watch every episode every week on Spotify and YouTube and continue to listen on the platform of your choice. And if you want behind the scenes updates on business messaging, leadership, special promos, the first access to what's happening in my business, in my world. I will would encourage you to join my weekly email circle@juliesolomon.net newsletter. That is where all of this goes down that is not normally shared publicly. This is where your next era begins and I'm so glad that you're here.