What makes a company truly incorruptible?

In this special episode of the Inverted Podcast, Jeroen, Dana, and Dario sit down with legendary entrepreneur and The Lean Startup author Eric Ries to explore the ideas behind his new book, "Incorruptible: Why Good Companies Go Bad…and How Great Companies Stay Great"

Together, they unpack why some companies stay true to their values while others slowly compromise under pressure from investors, incentives, and short-term thinking. Eric shares powerful stories from companies like Costco, Cloudflare, and Anthropic, explaining how trust, governance, and long-term purpose can become real competitive advantages—not just ideals.

The conversation also dives into why security, privacy, and safety are often the first things sacrificed in profit-driven environments, and why building them into a company’s DNA from the beginning matters more than ever. If you care about building products, companies, or systems that people can truly trust, this episode is for you.

In this episode, we cover:

➡️The deeper meaning behind The Lean Startup

➡️Why speed without long-term thinking can be dangerous

➡️The core ideas in Eric Ries’s new book, Incorruptible

➡️How companies like Costco and Cloudflare turned principles into strength

➡️Why security, privacy, and safety are essential to trustworthy businesses

➡️How founders, employees, and even job candidates can spot incorruptible organizations

You can find Eric's new book "Incorruptible: Why Good Companies Go Bad…and How Great Companies Stay Great" here:

https://www.amazon.com/Incorruptible-Shape-Companies-That-Stand/dp/B0FWZZBPZB

And at the website: https://www.incorruptible.co/If you enjoyed this conversation, don’t forget to like, subscribe, and share for more episodes on security, privacy, cyber abuse, spam, and building better “inverted” products.

Connect with the hosts and guests with comments on the video or on LinkedIn to continue the conversation!

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