Product Design for Trust & Safety | Inverted Podcast

In this episode of the Inverted Podcast, special guest Elliott Sainsbury joins co-hosts Dario Salice, Dana Kaufman, and Cristina for a deep conversation about the role of product design in privacy, security, and trust & safety.

Design is more than making interfaces look good or writing clear button text. It shapes how people understand what happens to their data, what choices they’re making, and when they should stop and think before taking action. The group explores how product teams can move beyond dense privacy notices and one-time consent screens toward clearer, more contextual experiences that build trust over time.

Elliott shares insights from his work in content design and enterprise software, including how thoughtful messaging, consistent terminology, and intentional friction can help users make better decisions. Dana reflects on how privacy has evolved in product management, from late-stage checkboxes to upfront considerations shaped by regulation, AI, and changing user expectations. Cristina brings a security engineering perspective, connecting these ideas to secure defaults, threat modeling, least privilege, and the importance of helping engineers build safer products without unnecessary friction.

Topics include:

➡️ Why trust and safety should be part of the product experience

➡️ How to make privacy and security choices clearer for users

➡️ The trade-offs between opt-in and opt-out models

➡️ Why “frictionless” isn’t always the right goal

➡️ How AI is making privacy and product development more complex

➡️ The role of designers, product managers, and engineers in building trustworthy systems

➡️ Why trust has to be maintained throughout the user journey, not just at signup

If you work in product, design, security, privacy, or AI, this conversation is a practical look at how teams can build products that respect users, reduce surprises, and make trust a core part of the experience.

Who should watch:

Security professionals, IAM engineers, CISOs, developers, product managers, compliance teams, and anyone interested in digital identity and AI.

🔔 Subscribe for more insights on identity, security, and AI 💬 What do you think about AI agents acting on your behalf?

Connect with the hosts and guests with comments on the video or on LinkedIn to continue the conversation!🎧 Listen, learn, and join the conversation! 🎧

Find us on LinkedIn, Spotify, YouTube, Amazon Music/Audible, iHeartRadio or our website, and leave a message with your thoughts or questions. Check out our 🌐website: https://invertedpm.com/

✅  Like 👍 and Subscribe for more deep dives into the world of inverted product management! ✅ 

🔗 Join the conversation in the Inverted Product Management community on LinkedIn.

Inverted PM LinkedIn Group: https://www.linkedin.com/groups/12902712/

#IdentitySecurity #Cybersecurity #Passkeys #ZeroTrust #IAM #AIAgents #DigitalIdentity #eIDAS #Privacy #InvertedPodcast

Music by: Bensound

License code: KQNVJHTWQEBEDSEA