How to Turn Dreams Into Destiny! Incredible Underdog Story of Anastasia Beverly Hills Founder & Her Billion Dollar Beauty Empire

Summary

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Podcast Summary: The Jamie Kern Lima Show

Episode: How to Turn Dreams Into Destiny! The Incredible Underdog Story of Anastasia Beverly Hills Founder & Her Billion Dollar Beauty Empire

Date: October 22, 2025
Host: Jamie Kern Lima
Guest: Anastasia Soare, Founder of Anastasia Beverly Hills

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Overview

This episode of The Jamie Kern Lima Show features a powerful, in-depth conversation with Anastasia Soare, the founder and CEO of Anastasia Beverly Hills, often dubbed the "Queen of Eyebrows." The episode centers on the journey from underdog to mogul, exploring how to transform dreams into destiny, overcome self-doubt, and rewrite the story of what's possible—regardless of your starting point.

Anastasia recounts her journey from escaping communist Romania, arriving in the U.S. with nothing, and building a billion-dollar beauty empire. The conversation is packed with actionable advice, candid stories of rejection and resilience, the importance of self-belief, and memorable moments that reveal the heart and grit behind Anastasia’s global brand.

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Key Discussion Points and Insights

1. Early Dreams and the Power of Belief

• Destined for Greatness:

  • Anastasia opens up about always feeling destined for great things, inspired by her grandfather who emphasized the importance of freedom and the American dream.

    “I am the perfect poster child of the American Dream. I came here with nothing. I didn’t speak the language, but I saw the opportunities...and I achieve my wildest dream.”
    — Anastasia Soare [00:06]

• Planting the Seeds:

  • Watching her mother delight clients in her Romanian dress atelier inspired her mission of making women feel beautiful and important.

    “The seed was planted because I could witness my mother showing and giving her clients so much love and making them feel so important and so beautiful.”
    — Anastasia [09:35]

2. Turning Rejection Into Motivation

• Facing and Embracing "No":

  • Anastasia shares pivotal moments of rejection from salon owners, landlords, and banks, noting how each "no" became fuel to push harder.

    “In all the no’s that I always got, was a reason for me to push even harder. I’m going to work twice as much. I’m going to make it because I know I’m going to succeed. I’m not going to give up.”
    — Anastasia [16:08]

• The Biggest Cancel Culture:

  • Jamie highlights self-cancellation as the real "cancel culture"—when people stop themselves before even trying. Anastasia’s reaction to rejection is to refocus and try another avenue.

    “Every time I get a no, I wanted to know why I got rejected...maybe it’s not the right time or they are not the right people.”
    — Anastasia [21:39]

3. Purpose, Passion, and Persistence

• It’s Never Too Late:

  • Anastasia started working in a salon around age 30 and opened her first salon at around 40, bulldozing the myth that success has an age limit.

    “It’s never too late. But you need to know what you want and what you are passionate about. If you don’t love what you do, you will give up sooner or later.”
    — Anastasia [05:17]

• Aha Moment & Loving the Craft:

  • A love for making women feel beautiful turned to passion when she discovered how transformative eyebrows could be for confidence and emotion.

    “I thought, oh my God, I could transform somebody’s face. That was such an aha moment. I felt so good I could do that for somebody.”
    — Anastasia [06:06]

4. Innovating in Beauty: The Golden Ratio

• Creating a New Category:

  • Shaping eyebrows was not a salon service in the U.S. in the early ’90s. Anastasia introduced scientific principles of art (the Golden Ratio) to create unique, individualized brows, laying the groundwork for brow artistry as an industry.

    “I studied the golden ratio technique. Leonardo Da Vinci used it in all his art... I wanted to create a technique that will shape the perfect eyebrow according to my bone structure and my natural shape.”
    — Anastasia [44:48]

• Solving Real Problems:

  • She mixed eye shadow with aloe vera and vaseline to invent the first brow product when none existed, and developed stencils for different face shapes.

5. Authenticity and the Power of Not Caring What Others Think

• Red Boots Story:

  • As a child under communism, Anastasia broke conformity by wearing red boots to school, standing out despite potential judgment.

    “I never really cared if people would judge me...I wanted to go somewhere nobody is going to judge me for who I want to be.”
    — Anastasia [27:48, 29:08]

• Remaining Unmoved:

  • Throughout her journey, even into global stardom, Anastasia maintains that focusing on others’ opinions wastes precious time and energy.

    “My time is so precious. I want to use my time to grow, to learn, to do amazing things. If I focus on the negative, it pushes me back. I can’t do that.”
    — Anastasia [30:24]

• Material Sacrifice for the Long Game:

  • Early in her business, she drove an old station wagon instead of a luxury car, saving money to invest in her dream—the valet in Beverly Hills even refused to park it.

    “It wasn’t important what the valet thought of my car. I didn’t need to get in debt and drive a Mercedes. I want to save the money and build something.”
    — Anastasia [32:53]

6. Anchoring to Service and Purpose

• Clients as Motivation:

  • The joy and transformation she saw in clients kept her going through tough times.

    “Many times...my clients were the one that keep me going. There were days and nights I would go home and think like I can’t do this anymore. But they kept that fire in me.”
    — Anastasia [51:11]

• Lean on a Purpose Bigger Than Yourself:

  • Both Jamie and Anastasia emphasize finding an anchor—be it customer feedback, your “why,” or passion—which sustains consistent effort during hard seasons.

    “You have to find an anchor that will keep you going.”
    — Anastasia [52:39]

7. The American Dream—Still Alive

• On Creating the American Dream:

  • Anastasia believes she is “the perfect poster child of the American Dream,” affirming that while opportunities evolve, the dream is alive for those who see and seize it.

    “Opportunities are everywhere—it will be different now with AI and social media, but I still believe this country offers so many opportunities.”
    — Anastasia [56:54]

• Working Because You Love It:

  • Despite her wealth, she continues to work because of passion, competitiveness, and love for her craft.

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Notable Quotes & Memorable Moments

• On Rejection and Tenacity:

  "The broker was like, 'Let’s leave, he’s not going to give you the space.' I’m not leaving. We don’t leave this place until I get a yes. And I did."
  — Anastasia [43:42]

• On Authenticity Being Your Superpower:

  “You have to be authentically who you are. Don’t try to be like somebody else. You are perfect the way you are. Just show us who you are.”
  — Anastasia [54:27]

• On Overnight Success:

  “Every overnight success takes at least 10 years.”
  — Anastasia [56:06]

• On Courage and Betting on Yourself:

  “Nobody believed including my husband in my dream. But I thought, what do I have to lose? If I don’t make it in six months, I’ll go back to working as an esthetician elsewhere.”
  — Anastasia [13:11]

• On Time and Focus:

  “Anything we do comes at the price of what we could be doing. Any time spent worrying what people think, comes at the cost of your time, your energy.”
  — Jamie Kern Lima [34:50]

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Important Segment Timestamps

• Early Dreams & American Dream: [00:06], [56:54]
• Seed Planted in Mother’s Atelier: [09:35]
• First Salon and Rejection Stories: [11:33], [41:20]
• Red Boots & Authenticity: [26:02], [29:08]
• Eyebrow Innovation & Golden Ratio: [44:48]
• Coping with Criticism & Not Caring: [29:33], [30:24], [32:53]
• Handling Hard Days—Purpose and Clients as Anchor: [51:11], [52:39]
• Keys to Building a Business: [54:27], [56:06]
• American Dream and Why She Still Works: [56:54], [58:17]

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Episode Flow & Tone

The episode radiates optimism, encouragement, and practical wisdom through storytelling rich with humor, honesty, and heart. Both Jamie and Anastasia share openly about struggle, self-doubt, and the surprising seeds of success.

The conversation unfolds as a motivational, actionable roadmap for anyone dreaming bigger—reminding listeners that no dream is too big, no start is too small, and no journey is too late to begin.

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Takeaways & Actionable Insights

• Start where you are. It’s never too late.
• Your unique path and authenticity are your greatest assets.
• Rejection is not the end—often, it's a redirection to something greater.
• Stay focused on your passion, be resilient, and cultivate a reason to persist bigger than yourself.
• Define success on your own terms, and ignore the noise and judgment of others.
• Every ‘overnight success’ is years in the making, so play the long game.
• Embrace the American Dream—opportunity still abounds for those who seek and seize it.

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For more:

• Anastasia’s new book Raising Brows is out now—packed with her personal story, industry-changing insights, and the celebrated golden ratio chart for brows.
• Jamie’s book Worthy and her free newsletter offer continued inspiration and tactical self-belief tools jamiekernlima.com.

End of Part 1 — Part 2 coming next episode!

Transcript

[Jamie Kern Lima]

When you were a little girl, did you ever have a feeling like you were destined for great things?

[Anastasia Soare]

Yes, I did. I'm the perfect poster child of American Dream. I came here with nothing. I didn't speak the language, but I saw the opportunities which this country really offers you and I achieve my wildest dream.

[Jamie Kern Lima]

Imagine turning your dreams into your destiny and believing you have what it takes to figure out how to do that, no matter what obstacles might be holding you back. Today's the day to ignite your dreams and know they're possible. And I want you to share this episode with everyone in your life who needs a jolt of inspiration in theirs too. Because we're joined by someone whose underdog to Billion Dollar Beauty Empire story is living proof that your goals and dreams are possible. The amazing and inspiring Anastasia Sweet Mouret, Founder and CEO of Anastasia Beverly Hills. Anastasia is one of the world's most successful self made women and is often referred to as the Queen of Eyebrows. And now for the very first time, she's sharing her incredible journey in her brand new book, Raising Brows. My story of building a billion dollar Beauty Empire. Which is not only a behind the scenes look at building a global brand from nothing, it's packed with tools on how you can achieve your own big dreams too. As an esthetician and single mother with no connections at the time, Anastasia risked her life escaping Communist Romania to come to America. Raising Brows tells the remarkable story of how she built a billion dollar beauty brand and went from watching Oprah's TV show to learn English to then shaping Oprah's eyebrows along with building a glittering roster of clients including Jennifer Lopez, Kim Kardashian, Hailey Bieber, Cindy Crawford and pretty much all of Hollywood. But beneath the glossy exterior, Anastasia's path wasn't easy. From landlords and bank managers laughing at her dreams, she learned to ignore the naysayers and turn her dreams into her destiny. Anyways, Anastasia is such a powerful testament to courage, persistence and believing in yourself when others might not. I am saying. So excited for us all to learn from and be inspired by her grit, talent, passion and wisdom today. And whether today you're listening for yourself or because someone that you love shared this episode with you, I want to welcome you to the Jamie Kern Lima Show Podcast Family. Thank you so much for being here and if you have two seconds and can do me a favor, hit the subscribe or Follow button on the app you're listening or watching on. If you it truly means so much to me and you can also get free inspiration right into your inbox from me for free. Just join my newsletter [e-mail] and this incredible podcast episode today. It's not just for you and me. Please share this with every person that you know who might need some inspiration today or perhaps a little boost in their self belief. Because what you are about to hear can truly impact more mine, yours and their life too. I am so excited for this conversation.

[Anastasia Soare]

Welcome to the Jamie Kern Lima Show.

[Jamie Kern Lima]

Oprah, how have you defied the odds?

[Anastasia Soare]

Her show is unlike any I've ever done. A revelation. When you listen it feels like a hug. But your brain and your spirit and your heart is like wow.

[Jamie Kern Lima]

Melinda French Gates When I look into.

[Anastasia Soare]

Jamie's eyes, I feel like I am.

[Jamie Kern Lima]

On some other cosmic level with her.

[Anastasia Soare]

I could see the light around her. She's infused with light.

[Jamie Kern Lima]

Imagine overcoming self doubt. Learning to believe in yourself and trust yourself and know you are enough. Welcome to the Jamie Kern Lima Show.

[Anastasia Soare]

Jamie Kern Lima is her name. Everybody needs Jamie Kern Lima in their life. Jamie Kern Lima. Jamie, you're so inspired. Inspiring. Jamie Kern Lima.

[Jamie Kern Lima]

Anastasia Soire. Welcome to the Jamie Kern Lima Show.

[Anastasia Soare]

Thank you so much for having me. I'm so excited to be here today.

[Jamie Kern Lima]

I'm so excited. Your story's incredible and I'm so excited for your new book. I read it cover to cover, every word. It is so good. I love when we connect with other people's stories and then by the end of the book we're like rooting for ourselves and we believe in ourselves again. And I want to ask you just right off the top, there's so many people who you know, want to turn their dreams into their destiny. But maybe they feel like it's too late or they don't have the right connections or they're too old. And I know with you, you worked in your first salon when you were around 30 and then opened your first one when you were around 40. Now today you're on Forbes, America's richest self made women's list and have built this billion dollar brand. What would you say to the person who's going anastasia, I want to turn my dreams into my dest. But you know, do I have what it takes?

[Anastasia Soare]

It's never too late, never too late. But I think you need to know exactly what do you want? What exactly you want, what are you passionate about? Because as you know, it's not easy. So if you don't love what you do and if you are not passionate, it's very difficult. You will give up sooner or Later.

[Jamie Kern Lima]

Yeah, yeah, yeah. There was a moment you talk about in the book where you were working, working in the salon and as an esthetician. And it was when you started shaping eyebrows that you had this sort of like, just ignited passion inside of you. Did you feel like there is a moment for you where you're like, oh, this is something I need to do? Like a kind of an aha moment, as Oprah would say.

[Anastasia Soare]

When I started working as an esthetician doing facial and body waxing, it was. I started with that feeling of doing something for somebody else, making her beautiful, or at least doing something that will give her confidence, making her feel beautiful. I think you get that energy back and I start liking. Then later on, I bought a disposable camera and I start taking pictures of myself with my family and my friends. And I realized that my eye, I look surprised. So I remember my art teacher talking about eyebrows, how important eyebrows are. And if you want to draw a portrait and change an emotion, you change the eyebrow shape. And I realized looking at the pictures of myself that I look surprised in the pictures. So I thought, oh, it's my eyebrows. Let me go back to the library and start studying the golden ratio technique that we used to apply in art classes. And I fix my eyebrows and I start doing that to my clients because I thought that it's incredible. Changes your entire look. Well shaped eyebrows. And I think that was a moment when I really fell in love with. I thought, oh, my God, I could transform somebody's face. Was such a moment of an aha moment, number one. But two, I felt so good that I was able to do that for somebody.

[Jamie Kern Lima]

Yeah. Isn't it so interesting when we look back at, like the things that we go through and then we have this experience that sort of like sparks this idea. I think a lot about this idea of are our steps ordered in life. And because there's a lot of people right now who might be listening or watching us right now, and they have a dream or something they're passionate about, but then they're in a job and that maybe feels like it has nothing to do with it or it's not helping them, but I actually, I think so often the things we go through sort of can set us up. And I think about the days I was waitressing at Denny's and Anastasia. I worked at a Denny's. I love the job. I love the job. But at the particular location I was in, the kitchen had major operational problems. So they would take like an hour to get pancakes out And I'm waitressing and people would get so, so upset. They get up and leave. And so I became really good at talking, like to people and just trying to, because I was like a poor broke student trying to pay my bills and. But I'll never forget, you know, in that moment in time, you know, I had a lot of dreams, but a lot of self doubt. I never knew I'd be building a company one day. But what I learned was like, oh, you've got to get your operations right if you want to have a successful brand. Right. And so later when I'm building it, cosmetics, I was like, oh, we've got to get our operations right. We've got to get, you know, and for you, I, I, oh my gosh, I loved, I loved reading your book so much raising brows. It's out now because we go on this journey with you. When you spent your days growing up in Romania and you were in, you know, with your mom who was designing dresses, and you got to watch patterns and watch women just be like delighted when, when, when the outcome helped make them feel their most beautiful, do you think that planted seeds in you for what you're doing now?

[Anastasia Soare]

Absolutely, absolutely. I think in my mom's atelier, the seed was planted because I could witness my mother showing and giving her clients so much love and making them feel so important and so beautiful. And I think that was the seed. And exactly how you just said about you working at Denny's, you realized that was the seed that was implanted in you. Like, I have to do something and operation is the most important thing. How I will, I will plan this A to Z and execute. Not only I have a dream. Yes. There are many people that are super smart and they have dreams and they are talented. But from that to putting in practice and deliver and do it every day, and every day you should do it better and better to master your craft. I think that's the magic in everything you do.

[Jamie Kern Lima]

Yeah. And I think when I, you know, when I was reading so many different pieces of your journey along the way, I just think of everyone who's listening or watching going, okay, I'm in this job right now. Or I had this different type of way I was raised. But those things we're exposed to one day can really be these seeds that blossom in unexpected ways that become really valuable. Really valuable.

[Anastasia Soare]

Absolutely.

[Jamie Kern Lima]

I wanna talk about no's and rejection because they stop a whole lot of people from trying or from thinking that they have what it takes. And when you were working in a Salon with owners, bosses that you loved, and you were working as an esthetician, and you came to them and you said, I want to do a standalone brow service. And, like, a whole brow thing. And that was a big moment and a big no.

[Anastasia Soare]

Yes.

[Jamie Kern Lima]

And can you talk about that for a moment?

[Anastasia Soare]

Well, in 1990, eyebrow shaping wasn't a service. People didn't believe that you have to charge for shaping eyebrows. So used to take me maybe half an hour to shape eyebrow at the beginning, because I was just building my technique, trying to perfect my technique. So it used to take me half an hour, 40 minutes. Well, I used to have a block for a facial block for an hour to get a facial finish for my client. So the charge for a facial was way more than the charge for an eyebrow, because at the beginning, they said, okay, how much? We could charge $10. So it didn't make sense for the business, which I understood at that time didn't make sense for their business, the owner. And because I really believed in that magic, the science combined with beauty, I really believed in that. I thought that I could rent a room in a salon and I could do facial and body waxing. I will work extra hour, but I would still try to build the eyebrow business because I really believed in that. And it wasn't easy to make that decision because my husband didn't work. I had a little kid. I was the breadwinner in the family. But still, I thought, this is the reason why I came in this country. I need to do something. I need. I believe in this. Even so, nobody believed including my husband in my dream. But I thought, what do I have to lose if I don't make it in six months, I could go and work as an esthetician in another place. And it's very interesting that when I used to work in the salon and shape eyebrows or do facials or body waxing, I used to have clients that used to ask me, you know, I'm an accountant, or I work in a bank, or they were in a job that they were not happy. But my dream is to do something else. And I used to tell them, like, okay, you need to have a plan. Okay, don't give up your job because you have a family to raise. Try slowly to build whatever you believe in it. If you want another business, don't give your daytime job. And when you feel like you could make the money that were equal with your salary, then slowly you could switch, because it's scary to start something so drastic and so important in your life that if you cannot make it, then what are you going to do? So there are moments definitely when you feel like, okay, I have this dream, I want to build. I don't know what, but you have to have a strategy or go. Go to a company that, that you could work for and you could learn because it's so easier to look at things from outside.

[Jamie Kern Lima]

Yes.

[Anastasia Soare]

But when you are inside, you know very well it's cosmetics. It's. You feel like, oh, my God, I love beauty products. I want to. To start the beauty brand. And then when you start a beauty brand and you start dealing with the, with the operation, with the warehouse, with sh. Everything that takes to do that, you feel like, okay, I don't know what I got myself into.

[Jamie Kern Lima]

Yes, yes, I know. Sometimes I think there are moments I was like, if I knew it was this hard, I don't know if I would have done. I'm glad I didn't know. I'm glad I didn't know.

[Anastasia Soare]

No, that's another thing. If I knew how difficult it was, I would never do it. But it's exactly like when you have a baby, you feel like, oh, if she had the baby and was able to do it, I could do it too. And then you have the baby, you think like, oh, my God, this is way harder than I thought.

[Jamie Kern Lima]

Yes.

[Anastasia Soare]

With the business, it's the same.

[Jamie Kern Lima]

Yes. Yes. It's so true. And like, we almost have to do it ourselves, though, to figure that out. You know, someone can tell us, and it's so hard. You know, I wonder if the owners of the salon at the time, who I know you love dearly, had they said, yes, yes, we'll add the service in the salon, do you think that would have changed the course of things at all? Like, was that. No, we don't want to add it. Was that a huge gift? Because then you were like, okay, I'm going to bet on myself. I'm going to do my own thing. I'm going to go for it.

[Anastasia Soare]

Absolutely. Absolutely was a gift for me because in all the no's that I always got, was a reason for me to push even harder. You know, like, I'm going to do it. I'm going to work twice as much. I'm going to make it because I know I'm going to succeed. I'm not going to give up.

[Jamie Kern Lima]

Yeah. I want everyone to hear this because we need to pause for a super brief break. And while we do, take a moment to share this episode with every single person that, you know who this could inspire. Because this conversation can truly be the words and inspiration they need to hear today to keep going, to remember that they matter and to feel less alone and more enough, more connected, more inspiring, inspired and more worthy. In life you don't soar to the level of your hopes and dreams. You stay stuck at the level of your self worth. When you build your self worth you change your entire life. And that's exactly why I wrote my new book Worthy how to believe you are enough and transform your life for you. If you have some self doubt to destroy and a destiny to fulfill, Worthy is for you. In Worthy you'll learn proven tools and simple steps that bring life changing results. Like how to get unstuck from the things holding you back, build unshakable self love, unlearn the lies that lead to self doubt and embrace the truths that wake up worthiness, overcome limiting beliefs and imposter syndrome. Achieve your hopes and dreams by believing you are worthy of them and so much more. Are you ready to unleash your greatness and step into the person you were born to be? Imagine a life with zero self doubt and unshakable self worth. Get your copy of Worthy plus some amazing thank you bonus gifts for [e-mail] or the link in the show notes below. Imagine what you'd do if you fully believed in you. It's time to find out. With Worthy, who you spend time around is so important as energy is contagious and so is self belief. And I'd love to hang out with you even more, especially if you could use an extra dose of inspiration. Which is exactly why I've created my free weekly newsletter that's also a love letter to you delivered straight to your inbox each and every Tuesday morning from me. If you haven't signed up to make sure that you get it each week, just go to jamiekernlima.com to make sure you're on the list and you'll get your one on one with Jamie weekly newsletter and get ready to believe in you. If you're tired of hearing the bad news every single day and need some inspiration, some tips, tools, joy and love hitting your inbox. I'm your girl. [e-mail] or in the link in the show notes. Do you struggle with negative self talk? Living with a constant mental narrative that you're not good enough is exhausting. I know because I spent most of my life in that habit. The words you say to yourself about yourself are so powerful and when you learn to take control over Your self talk. It's life changing and I wanted to give you a free resource that I created for you if this is something that could benefit your Life. It's called 5 Ways to Overcome Negative Self Talk and Build self love. And it's a free how to guide to overcome that negative self talk to build confidence and develop unshakable self love so that you can dream big and keep going in the pursuit of your goals. Don't let self sabotaging thoughts hinder your progress any longer. It's time to rewrite the script of your life. One filled with self love, resilience and unwavering belief. If you're ready to take charge of your narrative, build unwavering confidence and empower yourself to persevere on the path to your dreams, you can grab your free guide to stop overthinking and learn to Trust yourself at jamiekernlima.com resources or click the link in the show notes below. And now more of this incredible conversation together. I want everyone to hear this because I get, I mean emails, DMs, letters every day from people saying like, I just got my fourth rejection from a publisher or I just got another no on my business. I feel like I don't have what it takes. And I think that, you know, we always hear about cancel culture, which of course is a real thing, but I think the biggest form of cancel culture that a lot of people don't realize is us canceling ourselves before we even try or before we keep going. And everyone knows your outcome, right? If they Google your name, they're going to see Anastasia Soiree Builds Billion Dollar Beauty Empire. You know, but, but really understanding. Oh wow. She had no's too. She had setbacks, she had hardships and how did she handle them? Right? Because we both, you and I both have had a million no's.

[Anastasia Soare]

Yes.

[Jamie Kern Lima]

Yeah.

[Anastasia Soare]

And I have to say that every time I will get a no. I wanted to know why I got rejected. Okay. Because I was thinking, okay, I need to use a totally different avenue. So why they don't like my idea or what, they don't want me to do this and then use that for my next pitch. You know what I mean? And sometimes maybe it's not the right time when you want to start something or they are not the right people. Always, you know, timing is everything.

[Jamie Kern Lima]

Yes. Yes. Yeah. There's so many reasons why it could happen and so often it's not an indication that you don't have what it takes or that your idea is not going to make It And I just love the meanings that you assign to no own rejection because I always talk about how success leaves clues. And I think that, you know, we can all just take save ourselves so many nights crying ourselves asleep and so much self doubt if we connect and understand stories like yours. And how did you handle the nose? And how did you. And you. Oh, how you went through that too. But wait, you didn't let it stop you. And so I love that so much. I wonder, when you were a little girl, did you ever have a feeling like you were destined for great things?

[Anastasia Soare]

Yes, I did.

[Jamie Kern Lima]

You did?

[Anastasia Soare]

Yes, I did. I always wanted to be significant, to do something that would be different than my life in Romania. I mean, I lived in a communist regime. It was very difficult. But in a way I think that made me resilient, made me resourceful, made me who I am today. And I'm really thankful for, you know, you always had to adapt every day because you didn't know tomorrow if you could survive. You know, you were in a survivor mode.

[Jamie Kern Lima]

Yeah.

[Anastasia Soare]

And I think was important for me to realize that it's always another answer I'm thinking of.

[Jamie Kern Lima]

And obviously I can only imagine, but I'm thinking of all of the little kids your same age going through similar situations in Romania or any part of the country or the world right now. And a lot of them might handle things different. Where do you think that knowing of I want to do great things. Where do you think that came from when you were a little girl?

[Anastasia Soare]

I think came from my grandfather. He was an immigrant in Romania and he constantly used to tell me that he made a mistake leaving Macedonia and coming to Romania instead of going to United States. And I was in a room with him and we had a tiny little radio and we used to close the window and drapes and the doors and listening to Voice of America because was the only way for us to know what was happening everywhere. And he used to tell me like, I made a huge mistake not going to America, but you should go because this is what freedom is. This is where freedom is not here. I made a mistake. And I think he installed that in me. Like, I have to go to America. I mean, now I look back and I was. Even when I came here, I thought, wow, what the hell I was thinking. I didn't speak the language, I didn't know anyone. I didn't have one penny to make a phone call. And I don't know, I was just my grandfather voice was in my mind, you have to go there.

[Jamie Kern Lima]

And he planted a Seed.

[Anastasia Soare]

He planted the seed.

[Jamie Kern Lima]

But then you trusted it. You went for it.

[Anastasia Soare]

Yes. I was the only one in the family that wanted to come here. Nobody wanted to come.

[Jamie Kern Lima]

I love the pattern of you betting on yourself and believing yourself. I want to ask you about being in school and the red boots that you wore. Tell us about the red boots, because I fell in love with you again, reading the story about the red boots in school. Can you talk about what happened?

[Anastasia Soare]

You really read the book. So, of course, in a communist regime, everybody had to wear the same uniform. And we had, like, flats, black shoes. And I really didn't like them. I felt like they were not sexy enough or not sexy, but, like, not feminine enough. And my mother bought me a pair of red boots from Italy. They were platform, exactly how the fashion is right now, believe it or not. And I went to school with wearing those boots and pull my uniform and make it a little shorter because you always had to have it below the knee. And I felt like I was breaking the rules. And of course, the teacher were not happy. But I wanted to kind of made my point. And I wanted to feel like I am going to do something breaking a rule that I wanted to feel or at least dream that this is what people in the west are wearing. You know, that kind of. I mean, I used to get some Vogue magazines and it was not easy because everything was black market. We couldn't buy anything from the West. And of course, looking at the fashion was incredible for me. And I wanted to feel like I am like all those girls in the.

[Jamie Kern Lima]

West you mentioned, knowing that other. Some of the other kids at school, school, like, may judge you for it and have a problem with it. And you might feel like a little bit, yes.

[Anastasia Soare]

But I never really paid attention to. I wasn't really. I didn't care if people would judge me. I mean, everything was in a communist Romania. Everybody will judge you. Okay. And I thought, I want to go in a country where nobody is going to judge me for what I want to do, what I want to be, who I want to be. And probably that's why I picked Los Angeles. Felt like, this is the freedom.

[Jamie Kern Lima]

Yeah. Do you. Where do you think that strength came from? Because a lot of us going through, especially school years, whether it's elementary school, junior high, high school, I mean, people are plagued by trying to fit in and worrying about, like, not fitting in. And what do people think? Where do you think that strength came from?

[Anastasia Soare]

I don't know. I never had that growing up. I never wanted to be like somebody Else. And I was the shortest in the class because I was a gymnast and I was so skinny. But I never really. It didn't matter to me. I had my own agenda. I wanted to go to art classes. I wanted to be the best gymnast. I wanted to paint the best paintings. That was more important for me than being like somebody else.

[Jamie Kern Lima]

Do you care what people think now?

[Anastasia Soare]

Never. I never care. Never, Never. I wanted to do the right thing for me.

[Jamie Kern Lima]

Yeah.

[Anastasia Soare]

But I never care what other people think of me.

[Jamie Kern Lima]

In this day and age now, being such a global, well known person, I feel like now in 2025, I mean everybody, no matter who it is, with social media and everything going on, there's a million people that love you and.

[Anastasia Soare]

Every person and, and they have something different.

[Jamie Kern Lima]

The opposite. And this and that. And when you are aware of any of that stuff that comes with everybody nowadays, you don't care.

[Anastasia Soare]

You know, this is. I like myself and if you don't like me, it's okay. You are entitled to your opinion. But I like myself. I try to be a good person. I try to do the right thing in life. I try to do good for other people, to help other people. And again, if you don't like what I do or how I look or what I wear, it's okay. You are entitled to your opinion. Doesn't mean that it's gonna affect me. Don't you think?

[Jamie Kern Lima]

How are you strong enough not to let it affect you? You just don't.

[Anastasia Soare]

No, I don't.

[Jamie Kern Lima]

Yeah. Yeah.

[Anastasia Soare]

I mean, I do not spend the time. I don't waste my time because my time is so precious. I want to use my time in things that I could grow, I could learn, I could do amazing things for other people. If I will focus on the negative, then it pushes me back and I can't do that.

[Jamie Kern Lima]

I just want to call this out because I'm about to jump out of my chair because I'm so excited because you are gonna free. There's gonna be someone that just heard, I'm gonna cry. There's gonna be someone that just heard what you shared in the last two minutes and it's gonna change their life for two reasons. So many people right now are so scared to put themselves out there or to, you know, post how they are authentically on social media or to raise their hand in a meeting and share an idea or to bet on themselves because they're scared of what other people will think they're scared of they won't fit in anymore. And, and why I'm so excited right now. Anastasia is like when you share, you know, even in school, you know you were, you know you share that you were maybe yourself full, you didn't need to fit in. You were a gymnast and really skinny and wanted to wear red shoes and wanted to go to art class and, and look at you. Look at when success leaves clues. I think one of the keys for every single person to living their greatest life is when they fully are all of who they are. And you are talking about how you've been all of who you are and that's your superpower, right? Like if you were like oh let me fit in in school, let me try to make sure everyone likes me or oh, now let me care what everyone thinks. That kind of stuff will doubt ourselves out of our own destiny so fast when we do that. And I love that you're sitting here as somebody who you know was a mom with no connections trying to figure out how do I make money Betting on yourself, starting with nothing. And you're sitting here having built a billion plus dollar beauty empire, having almost every single person I can think of who loves you and has been impacted by your work and the impact you have every single day. And you look at that pattern and everyone right now can decide, you know what? I'm going to stop freaking caring about all this. I'm going to be who I fully am and if someone says something against me, I'm not going to care.

[Anastasia Soare]

No, I'm going to give you another example. So when I came, I had $200 and I bought myself a Ford station wagon that was as big as this room. And the car was so bad. I mean the hood was open and the exhaust was a tube coming out of the hood in front of the, the windows in the back didn't close properly so it was open like in a diagonal. It was a bad car, but I didn't care. My daughter used to say, mom, we can't even go to park or to valet the car because this is such a bad car now you make enough money or I was working, renting, I was making decent money but to me wasn't was important to save those money because I had a bigger dream. And she used to say mom, just like can you buy another car? Like no, like what people will say you work in Beverly Hills. Like I don't care what they say. I don't need to get in debt and drive a Mercedes because I want to save the money and build something. To me I always think of in the long run. Now I Don't care what. I really didn't matter to me what other people thought, what the valet parking gentleman thought of my car or it wasn't important. It's important who I am. It doesn't matter what car I drive. This is what I think.

[Jamie Kern Lima]

Yeah, yeah.

[Anastasia Soare]

Well.

[Jamie Kern Lima]

And it's so beautiful because I feel like even with so many people now that start businesses, they see what's going on all over social media and they prioritize, sort of like flash over cash and making sure that they're like thinking long term. You say in the book that there were some valets that refused to park your car.

[Anastasia Soare]

Yeah, they didn't want to park my car.

[Jamie Kern Lima]

Yeah, yeah, yeah. You know, one other thing you said, I just want to highlight because it's so good and I want everyone at home to think of their own time this way as well. But you mentioned your time's so precious. You can be doing so many things to impact, to help other people. And so it's like anything we do comes at the price of what we could be doing. Anytime we're spending, focusing on what this person thinks about me or this person said that that comes at the price of our time and energy, that we could be doing something completely different.

[Anastasia Soare]

And sometimes what will happen, you will spend so much time on focusing on that negative instead of putting your whole Persona into let me see how I could grow, Let me see how I could learn something else. Let me think of me, what else I could do to prosper, to do better for my family, to do better for other people, for my customers, for my friends to meet. Always stay positive and look at the bright, look at the half full glass, not half empty glass.

[Jamie Kern Lima]

Yeah. So good. You know, a lot of us are in loving families, well intended families. We have great friends, but when we share a big idea, they don't get it or we get laughed at. You were laughed at by potential landlords, not given loans by the bank, and you chose to bet on yourself anyway. And, you know, now you've been at the White House being celebrated by the most powerful people in the country. You've been, you know, celebrated by so many people. But to go from that moment of being in that spot which so many of us can relate to, where we have this idea, but in your case, the landlord thinks it's ridiculous. Like, it's not gonna, like that's not a real business doing. Doing browsing. You're not gonna be able to pay rent for me doing browse. You have banks not wanting to give you a loan. In those kind of moments, can you share how you handled them?

[Anastasia Soare]

Yes.

[Jamie Kern Lima]

So we need to pause for a super brief break and while we do, take a moment to share this episode with every single person that you know who this could inspire. Because this conversation can truly be the words and inspiration they need to hear today to keep going, to remember that they matter, and to feel less alone and more enough, more connected, more inspired and more worthy. Who you spend time around is so important as energy is contagious and so is self belief. And I'd love to hang out with you even more, especially if you could use an extra dose of inspiration. Which is exactly why I've created my free weekly newsletter that's also a love letter to you delivered straight to your inbox each and every Tuesday morning from me. If you haven't signed up to make sure that you get it each week, just go to jamiekernlima.com to make sure you're on the list and you'll get your one on one with Jamie weekly newsletter and get ready to believe in you. If you're tired of hearing the bad news every single day and need some inspiration, some tips, tools, joy and love hitting your inbox. I'm your girl. [e-mail] or in the link in the show notes.

[Anastasia Soare]

I am so excited for this book. You know why? Because it's going to save so many people. It's going to save people were the your new beautiful book worthy. Get this book. This book. I'm telling you. It's a book that can change anybody's life who picks it up. Anybody who's ever felt that they were.

[Jamie Kern Lima]

Not good enough didn't measure up.

[Anastasia Soare]

Something's missing in your life. I have to tell you. It's powerful. It's happening. It's worthy.

[Jamie Kern Lima]

Imagine what would you do if you fully believed in you. I went from struggling waitress facing non stop rejection to founder of IT Cosmetics, a billion dollar company by learning how to overcome self doubt and believe I am worthy of my hopes and dreams. And I'm sharing how you can too in my new book, how to believe you are enough and transform your life. If you're ready to truly trust yourself and break through that barrier of self doubt and know that where you come from or even where you are right now doesn't determine where you're going, then worthy is for you. It's time to go from doubting you're enough to knowing you're enough. It's time to step into all of who you are and into the person you were born to be. And it's time to believe that you are worthy of it. Because in life we don't become what we want. We become what we believe we're worthy of. Join the worthy movement today by grabbing your copy of worthy anywhere books are sold then head to worthybook.com now for free gifts including my five part course on becoming unstoppable and my 95 page worthy workbook action plan that teaches you how to implement the tools from the book and into your real life Right now. Worthy is groundbreaking. Yo worthy. You are worthy.

[Anastasia Soare]

This book is gonna change lives.

[Jamie Kern Lima]

This book literally will teach you how to actually feel worthy so that you can have the strength, you can have the confidence. The lessons in this book and the.

[Anastasia Soare]

Strategies will change your life.

[Jamie Kern Lima]

You will never be the same again after you read this book.

[Anastasia Soare]

Jamie's book worthy is a must read. It is going to inspire you, empower you, give you the hope that you need and the kick in the rear end that you deserve.

[Jamie Kern Lima]

Jamie's book worthy is incredible. The gifts are going away, but they're all free right now on worthybook.com and now more of this incredible conversation together. You have banks not wanting to give you a loan. In those kind of moments, can you share how you handled them?

[Anastasia Soare]

Yes. So I wanted to rent the spot that I have. The salon, even today, believe it or not, is still there, 438 North Bedford Drive. And I went to the landlord and I told him that I want to, of course, he asked me, what's your business? I said, well, I shape eyebrows and I'm working with the biggest celebrity in Hollywood. And so the gentleman looked at me and said, you do eyebrows? I was like, lady, this is Beverly Hills. You can pay rent in Beverly Hills. Shaping eyebrows. He didn't even know what that service was and he didn't want to rent me the space. So the space I knew for sure because I used to work around the corner was empty for two years. In 96, 97, the economy was not that great in US and especially Los Angeles. So there were a lot of empty spots. And I stayed there for two hours trying to convince the landlord that he needs to give me the space. I tried every avenue, if you will say, oh, no, no, I brought, it's impossible. You cannot pay the rent. Then I used something else. I said, well, you know, the space, it's empty for two years. Give me six months. Give me the space for six months and if I don't make it, I'm going to lose. I'm Going to leave. I'm going to rent or go again and rent a tiny little room, but give me the space for six months. Still, he wasn't convinced. And then I used my last card. I said, well, I'm sure your parents, your grandparents or great grandparents were immigrants in this country. It's like, I'm an immigrant. Give me a chance. Somebody gave them a chance. And you know what? He said, okay, I will give you for six months the space.

[Jamie Kern Lima]

Is everyone recognizing a pattern here? Because, again, a lot of people would.

[Anastasia Soare]

Hear no, and then we leave.

[Jamie Kern Lima]

Yeah. Or they might get offended or they might. I mean, who knows? Or they would hear no for an hour and then leave, and you're just, like, unremitting, and you keep going and then you connect at that heart level.

[Anastasia Soare]

Yes. I tried every card, actually. The broker Dembo, I will never forget, was there after, like, half an hour, and no, no, no. He looked at me and was like, let's leave. He's not going to give you the space. Like, I'm not leaving. We don't leave this place until I'm going to get an Es. And I did.

[Jamie Kern Lima]

So you created the iconic. The iconic golden ratio for eyebrows. And I love. Which just brings out someone's most beautiful face. And I love when you. When you say that for you and your. And your. One of your many talents is like, I think you say in the movie the Sixth Sense, where. But instead of them seeing, I see dead people, you're like, I see eyebrows when you look at someone's face. Can you talk about that? I know you shared that you were studying the Golden Race show in libraries and with art, and then how you brought that to life. Because this is so good, because we can get inspiration from so many places. You brought that into an industry first ever, and you transformed a beauty industry.

[Anastasia Soare]

Yes.

[Jamie Kern Lima]

Can you talk about that?

[Anastasia Soare]

So in art school, I studied, of course, the golden ratio technique that Leonardo da Vinci used this technique in all his art. And when I realized that my eyebrows made me look surprised, I wanted to create a technique that will shape the perfect eyebrow according to my bone structure and my natural shape. And I started going to the library and kind of revisit the work that Leonardo da Vinci did. He studied the entire body, the face. As you know, the only thing he didn't was the eyebrows. And, of course, it took me hours and hours to kind of create that perfect shape or the technique. And once I start doing was so much easier. Another important element was that working in Beverly Hills, I had clients from everywhere Every ethnicity because was important. We all have different bone structure, different hair in our eyebrows, different length of the eyebrows. And was so good that I was able to kind of compare every bone structure and kind of create the stencils. And then they were not eyebrow products. And I was mixing eyeshadow with aloe vera and vaseline to create the opomat. And from art store I used to buy the brushes because there were no brushes for eyebrows. And and this is how I used to finish the perfect arch when my client would leave. And then they will come back after three weeks and they will say well Anastasia, my eyebrow looked great when I left. But after I took a shower there were my eyebrows still was missing hairs. And that was the moment when I thought okay, I have to create products. I went to Cosmoprof in Bologna and I started working on the products. And the beauty of that was I I couldn't find other products to copy or to be inspired. I created every product based on the need of my clients. So I will give them the samples and ask them okay, text me or not text me, call me and tell me how do you like it? It's too soft, it's too dark. Just to create the perfect arch, the perfect product. And this is how the products were created.

[Jamie Kern Lima]

And you gave the golden ratio like you named it, you owned it, you claimed it and you created this whole shift in an industry. And what I love is it applies to everybody. So every person listening right now can figure out the golden ratio for them. You have a chart in the book. So when you get your copy of Raising Brows, Anastasia's brand new book that's out now. So good. There's even a chart in there that can show you exactly how to do that for your face shape. No matter what age you are or ethnicity or bone structure or yeah. And it just and tell everyone maybe if they're hearing this for the first time when they do their brows with the golden ratio, what happens to them? What happens to their face?

[Anastasia Soare]

Well, the perfect eyebrow shape brings balance and proportion of harmony within all their features. And the human eye is encoded to recognize that that harmony. And it's you all of a sudden even if you are not an expert. And that was probably the reason why was worth of mouth. Because when I started didn't exist social media and was the word of mouth. The client will walk on the street and and somebody was wow, it's something different about you. And they will of course proudly they will say well I just got my eyebrows at Anastasia.

[Jamie Kern Lima]

Yeah.

[Anastasia Soare]

And it Was wonderful to get that. And I at the beginning, I remember how hard I worked and so many hours because I wanted to do the perfect eyebrows. I wanted to master my skill and I think it was very important for me. I think, of course, course I wanted to be successful, I wanted to make money, but that wasn't my primal objective. I wanted to do the best eyebrows. Yeah, and you have and I did.

[Jamie Kern Lima]

For pretty much half the world. Now you say when you feel beautiful, you feel powerful. And what do you say? Because you've had to so many people who you've met throughout the years, now there's millions of women and people impacted by your work who love your products, who love your message. When you say you feel, when you feel beautiful, you feel powerful, what do you say to the woman who's like Anastasia, I've not felt beautiful ever or in a very long time.

[Anastasia Soare]

What I will tell her she needs to get her eyebrows done. But I worked at the salon for many years and I every five minutes I used to have another client. I used to have 3 hours waiting list so working non stop. But every single time when my I finish the eyebrow and my client, I will give my client the mirror and she will look in the mirror. You could see her face was lit. She will feel like a million bucks. I thought, wow, the effect that an eyebrow you could see, I could feel it. I could see it. Her energy, that explosive energy kind of gave me so much power to keep doing this. And many times I have to say this, I think my clients were the one that will keep me going. Because I had days and nights when I would go home and think like, I can't do this anymore. This is hard, this is difficult. But they will keep that fire in me. And I felt like they would. They were the ones that will keep me going.

[Jamie Kern Lima]

You know what I love about that? I think about, you know, for anyone who's maybe an entrepreneur now or putting their art out in the world or their ideas or anything, who's having those days where you're just like, am I even supposed to do this advice? And I think one thing you just shared is so powerful that I think is a big key to success that we can all sort of lean on when times are tough. I think we all have to have a reason or more than one that we're doing it that's bigger than ourselves. And I remember there were, there were, I was gonna say days, but honestly years that I spent in the QVC green room where I was so grateful to be on but I was absolutely, utterly burnt out. Working a hundred hour weeks going, is my business gonna make it? It was just, it was so much. And there were days that were so hard and I would have emails and messages printed out from customers in a stack. And if I was having a really bad day, you read those, I'd go through those and I'd be like, okay, this is why I'm doing what I'm doing. This is why I'm doing what I'm doing. And when you just shared that, there were days that were so hard, but you have, you know, somebody in your salon who's like, wow. And then you just saw their, you know, them come alive. And that's sort of something bigger than yourself. And I want to call that out because I think that's important. I think a lot of people maybe haven't thought of that in what they're doing. And I think we've all got to have something that we can lean on on those hard days.

[Anastasia Soare]

You have to find an anchor that will keep you going.

[Jamie Kern Lima]

Yeah, yeah.

[Anastasia Soare]

I mean, I remember those qvc, that Sheraton. I mean, even right now, if you tell me about QVC, I think the smell of the carpet, that was 20 years ago at Sheraton, the only hotel close to QVC. And I used to go there at 2 o' clock in the morning, being on the show and then fly back. And the next morning I will be in the salon, I mean, working seven days a week nonstop. But again, you have those moments where you have people that you have to stay anchored to, the people that at least they will keep you going. Could be 1, could be 10, could be 100. But you have to keep those people that will believe in you because that's the way you keep going and not give up.

[Jamie Kern Lima]

Yeah. You know, one of the things I love so much amongst many with Raising Brows, your new book that's out now, I'm excited for everyone to get this in their hands because we can see ourselves and what's possible for us in someone else's story. And there's so much that you share. What you know, you talk a lot about how even to this day you check every batch of product. I mean, there's all these, there's so much that you share in here that I think we can all think about our own situation and learn from or recognize clues as to why you're so successful now. But if you were to think of maybe a couple of the big needle movers, for anyone listening, that really make a difference in building a Business that you know, that you're so glad you did or continue to do now that you would tell everyone else to do, what would you say those are that are sort of the keys to success?

[Anastasia Soare]

Well, first I think you need to be authentically who you are. What do you want? Do you believe in it? Don't try to be like somebody else.

[Jamie Kern Lima]

Yeah.

[Anastasia Soare]

Because at the end of the day is going to come out. You have to be authentically you. You don't need to make yourself like somebody else thinking that they will like you more. No, you are perfect the way you are. Just you will shine. Just show us who you are. That's the most important thing. When you start doing a business you need to really be passionate about because it's very easy to give up. Then you have to be resilient and stay focused. Don't lose your focus. I mean, during my career there were many days when maybe I wanted to do something else. My part time job to get money and to invest in the company was flipping houses. I used to buy house, remodel and sell them. And I became so good at it. And I had moments when I, and I was thinking, oh, maybe I should do this, not eyebrows, because this is difficult. But no, I stayed focused on eyebrows. I used that money and that business just to be able to have the revenue to put into the business. Stay constantly in your dream because it's going to take long time or if you are lucky to, to take you just a year or two, that's a different story. But most of the time every overnight success takes at least 10 years.

[Jamie Kern Lima]

Yeah, yeah. That's so good to stay focused on your dream. Because especially nowadays, you know, we scroll Instagram for five minutes and we could be like, oh, yes, right. There's everything out there that can distract us or make us think that we're on the wrong track or that someone else has it easier and better or maybe I should do that thing. That's really good. Yeah, yeah. Because it's not easy for you. You know, you talk about the words your grandpa shared when you were little and listening to the radio with the drapes closed and then being the one from your family, the only one who's like, I'm going to America. What does the American dream mean to you? Do you feel like you've, do you feel like you've created the American dream and do you think it's still alive and well today?

[Anastasia Soare]

Well, I think I'm the perfect, the poster child of American Dream. I came here with nothing. I didn't speak the language. But I saw the opportunities which this country really offers you and I achieve my wildest dream I ever thought that I would achieve that much. But I work really hard and I still work really hard because I love it and I still believe that the American dream is still alive. I think people need to see the opportunities. I think opportunities are everywhere will be different now today, AI's social media, when I started the opportunities were different, you know, but I still believe this country offers so many opportunities and you still.

[Jamie Kern Lima]

Work so hard because you do not need to work at all. And you know, and I have people say to me like, because I work a lot right now, I actually work too much right now. But I love it. Like I love like I love this show. I want to like. I'm so honored to share your story with so many people. So I love it. But I'm curious for you because you don't have to do nothing, right? So why is it right now you still work?

[Anastasia Soare]

I love it. I love to be to be. I'm so competitive. I love to be in the in involve. I love to to win.

[Jamie Kern Lima]

This conversation with Anastasia is so incredible. We made it into more than one part. If you want to gain stories, insights and true inspiration to turn your dreams into your destiny, you are not going to want to miss this incredible part two of our conversation with Anastasia Soore. Coming up in the next episode of the Jamie Kern Lima Show. Remember, this episode's not just for you and me. Please share this with every single person that you know because it can impact and change their life too. And if you love today's episode, please click the Follow or Subscribe button for the show on the app that you're listening to it on or watching it on. And if it added value to your life, if you could please give it a five star rating or review, I would be so grateful. And again, share it with everyone you believe in. Maybe it's another person in your life who could benefit from it, who's building something of their own or facing a season of setback or just needs a boost of inspiration. And please post the episode and share it with others online or in your community who just might need the words and tools and lessons in this episode today. You never know whose life you're meant to change today by sharing this episode. Thank you so much for joining me today. Before you go, I want to share some words with you that couldn't be more true. You right now, exactly as you are, are enough and fully worthy. You're worthy of your greatest hopes, your wildest dreams and all the unconditional love in the world. And it's an honor to welcome you to each and every episode of the Jamie Kern Lima show here. I hope you'll come as you are and heal where you need, blossom what you choose, journey toward your calling and stay as long as you'd like. Because you belong here. You are worthy, you are loved, you are love and I love you and I cannot wait to join you on the next episode and of the Jamie Kern Lima Show. In life you don't soar to the level of your hopes and dreams. You stay stuck at the level of your self worth. When you build your self worth, you change your entire life. And that's exactly why I wrote my new book, Worthy how to believe you are enough and transform your life for you. If you have some self doubt to destroy and a destiny to fulfill, Worthy is for you. In Worthy, you'll learn proven tools and simple steps that bring life changing results like how to get unstuck from the things holding you back, build unshakable self love, unlearn the lies that lead to self doubt and embrace the truths that wake up worthiness, overcome limiting beliefs and imposter syndrome, achieve your hopes and dreams by believing you are worthy of them and so much more. Are you ready to unleash your greatness and step into the person you were born to be? Imagine a life with zero self doubt and unshakable self worth. Get your copy of Worthy plus some amazing thank you bonus gifts for [e-mail] or the link in the show notes below. Imagine what you'd do if you fully believed in you. It's time to find out. With Worthy, who you spend time around is so important as energy is contagious and so is self belief. And I'd love to hang out with you even more, especially if you could use an extra dose of inspiration. Which is exactly why I've created my free weekly newsletter that's also love letter to you delivered straight to your inbox from me. If you haven't signed up to make sure that you get it each week, just go to jamiekernlima.com to make sure you're on the list and you'll get your one on one with Jamie weekly newsletter and get ready to believe in you. If you're tired of hearing the bad news every single day and need some inspiration, some tips, tools, joy and love hitting your inbox. I'm your girl. [e-mail] or in the link in the show notes. And please note, I'm not a licensed therapist and this podcast is not intended as a substitute for the advice of a physician, professional coach, psychotherapist, or other qualified professional.