Underdog to Billion Dollar Entrepreneur! How to Turn Your Dreams Into Destiny with Anastasia Soare (Pt 2)

Summary

Podcast Summary: The Jamie Kern Lima Show

Episode: Underdog to Billion Dollar Entrepreneur! How to Turn Your Dreams Into Destiny with Anastasia Soare (Pt 2)
Host: Jamie Kern Lima
Guest: Anastasia Soare, founder & CEO of Anastasia Beverly Hills
Date: October 28, 2025

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Episode Overview

This emotionally rich episode of The Jamie Kern Lima Show features a conversation between Jamie and legendary beauty entrepreneur Anastasia Soare. Through candid storytelling and honest insights, they discuss building a global beauty empire, balancing motherhood and business, instilling self-belief, and defining true success. They explore intergenerational lessons, tough love parenting, resilience in the face of adversity, and the enduring value of family. Listeners are offered wisdom on leadership, self-worth, and actionable tools to overcome doubt and pursue their greatest dreams.

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Key Discussion Points & Insights

1. The Power of Self-Belief and Grit

• Anastasia’s Journey: Fleeing communist Romania as a single mother, learning English by watching Oprah, and working multiple jobs, Anastasia’s story is a testament to perseverance and betting on oneself.
• "If Anastasia was able to do it, I could do it too." (Anastasia, 37:57)
• Both women reflect on moments of self-doubt and how consistent belief and action shaped their destinies.

2. Family as Foundation

• Mother-Daughter Dynamics: Anastasia and her daughter Claudia built the business side by side. Anastasia describes "tough love" approaches, including once firing Claudia to instill discipline and respect for rules.
• Anastasia speaks openly of her deep family values, her relationship with her own mother, and the multi-generational bond that fueled her journey.
• Emotional moments arise when discussing what truly matters, with both Jamie and Anastasia moved to tears.
  • “[Choking up]...family is everything. Sorry. I'm sorry. I don't want to be too emotional.” (Anastasia, 00:10; 29:07)

3. Leadership, Vision, and Business Lessons

• Defining Company Culture:
  • Importance of discipline: "You are never late again. I am your boss. I'm not your mother when you walk in. I'm going to be tougher with you than all the employees..." (Anastasia, 02:37)
• Employee Loyalty: Both Jamie and Anastasia criticize the trend of “job hopping” and champion long-term commitment as key to building something meaningful.
  • “Anyone that will look at your resume and see, ‘I was for one year at this company…’ No, you cannot build something anywhere if you are not there for a few years.” (Anastasia, 17:28)
  • “Build something.” (Jamie, 17:59)

4. Modern Entrepreneurship & Social Media

• Visionary Moves: Claudia’s early recognition of Instagram’s potential expanded their reach across the globe (e.g., sending a product to a woman in a small village in India)—a key inflection point in their business.
• Handling Negativity:
  • “Build an imaginary wall that you don't let anyone to bully you, to talk bad to you, to stay strong. And I promise you that this works.” (Anastasia, 32:30)
  • Advice for those fearing criticism: If your intentions are good and you’re striving to do your best, accept you’re “not for everyone.” (Anastasia, 36:21)

5. Redefining Success and Regret

• More Than Material Success:
  • Both reflect that, above all, purpose and relationships matter most. Anastasia’s regret? Not having more children:
    • “You should have more. Because at the end of the day, we build this incredible life and an incredible business, but I wish I had more kids to put them all to work for me, but… family is everything.” (Anastasia, 03:19, 26:34)
  • Looking back, Anastasia expresses gratitude for every hard moment, seeing them as necessary steps:
    • “Everything I've done got me where I am today. And I'm so happy and I'm so grateful and I love that I was able to work that hard.” (Anastasia, 19:47)

6. The Importance of Purpose

• Finding purpose in challenging circumstances is a central message.
  • “Having a purpose is probably the best thing I have ever done in my life… and I was able to bring my daughter to have a purpose to me. That's my biggest achievement.” (Anastasia, 25:11)

7. Borrowing Courage & Resilience

• Jamie encourages listeners to “borrow” Anastasia’s courage and conviction, specifically her ability to be authentically herself and stand strong amidst adversity.
  • “We're gonna borrow your courage. We're gonna borrow your strength... you do not care about what other people think. And I just think that all of us need to borrow that courage.” (Jamie, 31:47)

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Notable Quotes & Memorable Moments

• On Tough Love & Setting Boundaries
  • "The moment you walk in, number one, you are never late again. Number two, I am your boss. I'm not your mother when you walk in. And I'm going to be tougher with you than all the employees." — Anastasia (02:37)
• On Overcoming Adversity
  • “Everyone else has much more than what I had when I came…I didn't speak the language. I didn’t know anyone. I didn’t have money… and I still didn’t give up…I started and I did it.” — Anastasia (37:57)
• On Perspective and Gratitude
  • “Do you know, when I came in this country, do you know what was my biggest joy was, oh my God, you could have three jobs…that was amazing.” — Anastasia (03:53, 24:35)
• On Social Media and Handling Criticism
  • "You can't make everybody happy. And again, we have the best intention. We are here to do the best…If you don't like it, I understand... I’m not for you." — Anastasia (35:41, 36:21)
• On Family and Legacy
  • “Fifty years from now, when someone asks Claudia, ‘Tell me about your mother.’ What do you hope she says?” — Jamie (27:34)
  • “She will say, my mom work very hard, but she loved what she did…We are everything to each other.” — Anastasia (27:50, 28:07)
• On Building Self-Worth
  • "In life you don't soar to the level of your hopes and dreams. You stay stuck at the level of your self-worth. When you build your self-worth you change your entire life." — Jamie (20:39)

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Timestamps for Important Segments

• 00:10 — Anastasia gets emotional talking about family
• 02:28 — The story of firing her daughter Claudia for discipline
• 07:51 — Building a business and a legacy with her daughter
• 11:59 — Early Instagram as a pivot point in business strategy
• 17:28 — The dangers of job-hopping and the virtue of loyalty
• 19:47 — No regrets: the value of hard work and embracing the past
• 24:35 — Joy in finding opportunities and having a purpose
• 26:34 — Regret for not having more children, centrality of family
• 27:50 — Hopes for what her daughter will say about her legacy
• 31:47 — Jamie on “borrowing courage” from Anastasia
• 32:30 — Building resilience: the imaginary wall technique
• 35:41 — Handling criticism and not being for everyone
• 37:57 — What readers will gain from “Raising Brows”
• 41:05 — Jamie’s reflection: “Do you believe little girls can fly?”
• 41:05 - end — Parting encouragement and invitation for self-belief

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Episode Takeaways

• Believe in Yourself: Self-doubt is universal, but resilience and self-belief are vital.
• Embrace Tough Love: Setting standards, even with loved ones, builds respect and lasting success.
• True Wealth Is Connection: Material success is meaningful, but purpose, family, and relationships are paramount.
• Stay the Course: Loyalty and longevity in work allow you to create something meaningful.
• Start Before You’re Ready: Don’t wait for the perfect plan—take action and let momentum build.
• Handle Criticism with Grace: Protect your energy, maintain boundaries, and focus on your best intentions.

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Resources

• Anastasia’s Book: "Raising Brows: My Story of Building a Billion Dollar Beauty Empire"
• Jamie’s Book: "Worthy: How to Believe You Are Enough and Transform Your Life"

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This episode is an uplifting masterclass on entrepreneurship, resilience, the power of belief, and the central importance of family. It delivers actionable life and leadership wisdom for listeners at every stage of their own journeys.

Transcript

[Jamie Kern Lima]

Coming up in this incredible Part two episode with Anastasia Soiree. Look at you getting emotional about your daughter.

[Anastasia Soiree]

Yeah. Family, it's everything. Sorry. I'm sorry. I don't want to be too emotional.

[Jamie Kern Lima]

That's beautiful. You're crying. I'm crying. I'm so inspired by your strength, by your story, by your conviction, by your example of betting on yourself, by your just kind, complete embracing of who you fully are. Like fully authentically. This is who I am. Totally. The amazing and inspiring Anastasia Soire, founder.

[Podcast Narrator/Promoter]

And CEO of Anastasia Beverly Hills. Anastasia is one of the world's most.

[Jamie Kern Lima]

Successful self made women and is often referred to as the queen of eyebrows. And now for the very first time, she's sharing her incredible journey. And in her brand new book, Raising Brows, My story of building a billion dollar beauty empire. Which is not only a behind the scenes look at building a global brand from nothing, it's packed with tools on how you can achieve your own big dreams too. As an esthetician and single mother with no connections at the time, Anastasia risked her life escaping communist Romania to come to America. Raising Brows tells the remarkable story of.

[Podcast Narrator/Promoter]

How she, she built a billion dollar.

[Jamie Kern Lima]

Beauty brand and went from watching Oprah's TV show to learn English to then shaping Oprah's eyebrows along with building a glittering roster of clients including Jennifer Lopez, Kim Kardashian, Hailey Bieber, Cindy Crawford and pretty much all of Hollywood. But beneath the glossy exterior, Anastasia's path wasn't easy. From landlords and bank managers laughing at her dreams, she learned to ignore the naysayers and, and turn her dreams into her destiny.

[Anastasia Soiree]

Anyways, I'm so competitive. I love to win. I have to work. I need to know what's going on. Me and my daughter, we are hands on with the business.

[Jamie Kern Lima]

There's a lot of people listening that maybe they have a friend or loved one working with them. When Claudia first started working for you, because now, oh my goodness, now your daughter is also an icon in the beauty industry and a trailblazer and a change maker. You share in the book a tough love moment when you had to fire her. Oh, yeah, yeah.

[Anastasia Soiree]

It was a tough love.

[Jamie Kern Lima]

Yeah, yeah.

[Anastasia Soiree]

I was always tough with my daughter.

[Jamie Kern Lima]

And she was, I think showing up late, right?

[Anastasia Soiree]

Yes. And I fire her.

[Jamie Kern Lima]

You fire her? Yeah.

[Anastasia Soiree]

We have to set rules here. Number one, you are never late again. Number two, I am your boss. I'm not your mother when you walk in. And I'm going to be tougher with you than all the employees because I could set an example from that point.

[Jamie Kern Lima]

Forward, did everything shift?

[Anastasia Soiree]

Yes. Yeah. When I came in this country, do you know what was my biggest joy was, oh, my God, you could have three jobs. Because I was thinking, like, oh, maybe I could work at this place and I will work at the pizza place and I will work here. I could get three jobs. That was amazing.

[Jamie Kern Lima]

There's so many places where you can't get one job and you're like, yes, Whoa. I can get three jobs.

[Anastasia Soiree]

Three jobs. That's amazing.

[Jamie Kern Lima]

That's amazing.

[Anastasia Soiree]

My biggest regret is that I didn't have more kids.

[Jamie Kern Lima]

Really?

[Anastasia Soiree]

Yes. You should have more. Because at the end of the day, we build this incredible life and an incredible business, but I wish I had more kids to put them all to work. For me, the end of the day, family is everything.

[Jamie Kern Lima]

You've sort of done it all. And you can sit here now and say, this is what matters to me, the most important. Even through this conversation, we're gonna borrow your courage. We're gonna borrow your strength. Anastasia is such a powerful testament to courage, persistence, and believing in yourself when others might not. I am so excited for us all to learn from and be inspired by her grit, talent, passion and wisdom today. And whether today you're listening for yourself or because someone that you love shared this episode with you, I wanna welcome you to the Jami Kern Lima show podcast family. Thank you so much for being here and if you have two seconds and can do me a favor, hit the subscribe or follow button on the app you're listening or watching on. It truly means so much to me.

[Podcast Narrator/Promoter]

And you can also get free inspiration.

[Jamie Kern Lima]

Right into your inbox from me for free. Just join my newsletter [e-mail] and this incredible podcast episode today, it's not just for you and me, but please share this with every person that you know who might need some inspiration today or.

[Podcast Narrator/Promoter]

Perhaps a little boost in their self belief.

[Jamie Kern Lima]

Because what you are about to hear can truly impact mine, yours and their life too.

[Podcast Narrator/Promoter]

I am so excited for this conversation.

[Anastasia Soiree]

Welcome to the Jamie Kern Lima Show.

[Jamie Kern Lima]

Oprah, how have you defied the odds?

[Anastasia Soiree]

Her show is unlike any any I've ever done. A revelation. When you listen, it feels like a hug. But your brain and your spirit and your heart is like wow.

[Podcast Narrator/Promoter]

Melinda French Gates.

[Anastasia Soiree]

When I look into Jamie's eyes, I feel like I am on some other cosmic level with her. I could see the light around her. She's infused with light.

[Podcast Narrator/Promoter]

Imagine overcoming self doubt, Learning to believe in yourself and trust yourself and know. Know you are enough welcome to the.

[Jamie Kern Lima]

Jamie Kern Lima show.

[Anastasia Soiree]

Jamie Kern Lima is her name. Everybody needs Jamie Kern Lima in their life. Jamie Ker Lima. Jamie, you're so inspiring. Jamie Kern Lima.

[Jamie Kern Lima]

I am so excited for part two of this conversation. You can listen to this one by itself or skip back an episode and listen to part one as well. It is so, so good. Anastasia Soire. Welcome to the Jamie Kern Lima show.

[Anastasia Soiree]

Thank you so much for having me.

[Jamie Kern Lima]

And you still work so hard because you do not need to work at all. And you know, and I have people say to me, like, because I work a lot right now, I actually work too much right now. But I love it. Like, I love, like, I love this show. I want it. Like, I'm so honored to share your story with so many people. So I love it. But I'm curious for you because you don't have to do nothing, right? So why is it right now you still work?

[Anastasia Soiree]

I love it. I love to be. To be. I'm so competitive. I love to be in the. In involve. I love to, to win. I love to create products that might to me, my biggest compliment is when I read a comment and say, oh, I love your products. I cannot live without my brow wiz or micro stroke, whatever it is. To me that is an incredible fuel to my fire.

[Jamie Kern Lima]

Yeah.

[Anastasia Soiree]

And I love it. What else I will do?

[Jamie Kern Lima]

Like, you're working.

[Anastasia Soiree]

No, I don't feel like I'm working.

[Jamie Kern Lima]

It's such a blessing.

[Anastasia Soiree]

It's such a blessing. This is what I think. It's a blessing that I have the passion. I wake up every morning and I am so fired to go on the zoom or whatever. I have work. Yes. I'm so zoomed out sometimes. But I have to work. I need to know what's going on. Me and my daughter, we are hands on with the business.

[Jamie Kern Lima]

So, you know, I have heard a number of friends and people share that they believe that the greatest of all the forms of success, one of the greatest for them in their life, is when their adult children actually want to spend time with them. And you have built your incredible business alongside your incredible daughter Claudia. Can you talk about that?

[Anastasia Soiree]

Well, many times people kind of mention that you are so lucky that your daughter wanted to work with you. And I answer them, well, she didn't want her to work with me, but I didn't give her choice because I was working so many hours. I wanted kind of to spend some times with her.

[Jamie Kern Lima]

Yeah.

[Anastasia Soiree]

So when she was in school to she worked, she started working at the salon part time to get some extra money for her gas or whatever she wanted to buy herself.

[Jamie Kern Lima]

Yeah.

[Anastasia Soiree]

And she started working at the front desk. I, I, and I could see her and I think was important for her to see how hard I worked because I don't think she realized how hard I was working. She will always complain, you are never at my school meetings. You are never at the events that we have at the school. And I used to tell her like, I can't, I can't cancel my clients. I have six months ahead of my schedule that clients will book themselves. So she started working at the front desk. At the beginning I was, was a little challenging. But slowly she start getting really good at what she was doing. And after a while she went to the corporate office and she started working in every single department. Because I wanted her to understand as you know, creating a company and a beauty business, every department is completely different, operations are different. Reading a contract and salesperson, it's a different department. Packaging, marketing, every department is great and has an important role in building a company. And I wanted her to understand everything. So she did that. And she loved making products, the product development and she stayed there. And in 2012, as I'm sure you read in the book, she came with the advice. I mean, she was the one talking about the Instagram was a new app. And she said, mom, we are traveling because every weekend we used to travel to do personal appearance in Nordstrom's around the country. And she said, we work seven days a week and traveling is not that easy as you know, is this app Instagram. We could post videos or pictures and maybe we don't need to travel that much to promote our brand. I said, of course, let's try it. And we posted few pictures and of course we start reading every single comment. And I remember vividly one comment we posted the Braviz picture and one lady said, oh, I wish I could buy this pencil. And I said, send me the address and I will ship you one. And she said, oh, you can, because I live in a small village in India. And that was the moment when I thought, wow, the reach that this app has, it's unbelievable. I mean, how I will reach in 2012, somebody in India. And that was the beginning of Full Force. Me and Claudia, not only we did everything else in the company, we run the Instagram, just us and you and.

[Jamie Kern Lima]

Claudia and your entire company were so visionary with everything, with social media, with influencers. I want to ask you because I think there's a lot of people listening that maybe they have a Friend or loved one working with them.

[Anastasia Soiree]

Yes.

[Jamie Kern Lima]

For me, it was my husband that was a whole. It is a miracle we are married.

[Anastasia Soiree]

We are still married.

[Podcast Narrator/Promoter]

Yes.

[Jamie Kern Lima]

It's a miracle that we are still in love because it is hard to run a business or work with someone you love or care about. For you. I love that you share so much of the behind the scenes in the book. And so when Claudia first started working.

[Podcast Narrator/Promoter]

For you, because now.

[Jamie Kern Lima]

Oh, my goodness. Now your daughter is also an icon in the beauty industry and a trailblazer and a change maker. And. And. But when you go to the very beginning, when she's working in the front desk, right. And she's. And she's just trying to earn some extra money and can you talk about. And this is long before you know everything else, can you talk about how that dynamic was? Because you share in the book a tough love moment when you had to fire her? Oh, yeah, yeah, yeah.

[Anastasia Soiree]

It was a tough love.

[Jamie Kern Lima]

Yeah, yeah.

[Anastasia Soiree]

I was always tough with my daughter, I think, because I wanted her to be disciplined. I wanted her. Look, I love my daughter, and no question about that, but I believe kids need discipline. And she always had to know that I'm the mother and she is the child, and she needs to follow the rules. Of course, when you are young, when you are a teenager, you don't like too many rules, but give no choice to Claudia. And yeah, we used to fight. We used to. But at the end of the day, she needed to do what she's supposed to.

[Jamie Kern Lima]

And she was, I think, showing up late, right?

[Anastasia Soiree]

Yes. And I fire her.

[Jamie Kern Lima]

You fired her? Yeah. And was there a moment where you're sort of hoping like, I hope she comes back. I hope this works out?

[Anastasia Soiree]

She. First of all, she was so good at the front desk. Now we have. We need three people at the front desk. And she was so good. She was efficient. She knew how to handle clients. She was excellent. And I wanted her to come back. I couldn't replace her. I couldn't find anyone to replace her. And when she came back to, she. She got the job at the insurance company, and she came back and she asked to borrow some money because she didn't have enough money to pay her rent. She said, mom, I didn't know I have to pay so many taxes and can I borrow some money? Like, no, I'm sorry, I can't. So I wanted her to beg me to get her job back because I. I couldn't ask her. I want to. To kind of teach her a lesson. And I went back in the room. And after I. I shaved, I had another client. I came back, she was still outside. And I said, claudia, I'm not going to give you the money. The only thing I could do, because you are really good in what you do, I could give you the job back. It's like, okay, but we have to set rules here. The moment you walk in, number one, you are never late again. Number two, I am your boss. I'm not your mother when you walk in. And I'm going to be tougher with you than all the employees because I could see. Set an example. And that was the rule.

[Jamie Kern Lima]

And from that point forward, did everything shift?

[Anastasia Soiree]

Yes.

[Jamie Kern Lima]

Yeah, yeah, yeah.

[Anastasia Soiree]

Was probably the best lesson of her life.

[Jamie Kern Lima]

Yeah. With that. With. That's so good. Because a lot of people struggle to set boundaries at work or they. Or they, you know, if they work with someone that they're related to or that they love or care about or a good friend. It's hard for people to do that and to separate.

[Anastasia Soiree]

No, no. For me, you could. No. Could be my daughter. It doesn't matter. Business is business. I never, ever do anything. Not only for anyone. Business is tough. You need to perform. You don't perform, we don't survive.

[Jamie Kern Lima]

Yes. And don't you find. I'm curious, actually, because I think once you start taking off and you start having so much success, success can mask inefficiencies inside. And so were you. Have you always sort of been on top of all of that, too? Did you ever experience that where you had underperformers that you were sort of carrying because of the success?

[Anastasia Soiree]

And most of the time, I like to reevaluate the people that work, and maybe they cannot perform in certain area, but they are better in another job in the company. And I like to switch that. And I like to use their talent because I like the people that I work with. Yes.

[Jamie Kern Lima]

And a lot of your people have been with you forever.

[Anastasia Soiree]

Yes. I have goals that have worked for me for, like, 25 years.

[Podcast Narrator/Promoter]

Yeah.

[Anastasia Soiree]

Yeah. I love that. It's one virtue that I really admire in people. Loyal and guilty. Yes.

[Jamie Kern Lima]

I know. When I get resumes now to this day where they have, like a job here.

[Anastasia Soiree]

I tell everyone, and for everyone that is listening, please do not jump one year, every year to another job. Don't jump. Because anyone that will look at your resume and see, I was for one year at this company and another year at this company and another year at this company. No, you cannot build something anywhere if you. If you are not there for a Few years. Yeah. So bite the bullet and stay there.

[Jamie Kern Lima]

Yeah.

[Anastasia Soiree]

Build something.

[Jamie Kern Lima]

Yeah. We won't even entertain a resume at all. And it's interesting. Even we work with a lot of agencies. Recruiting agencies.

[Anastasia Soiree]

Yes.

[Jamie Kern Lima]

They'll send us so many, you know, resumes where it's one year, one year. Even though we tell them, no, no, no, no. We won't even look at it. And. But it is wild how common that is nowadays. And all I see when I see that is, oh, you're going to jump ship here in a year. We're going to pour into you and.

[Anastasia Soiree]

Pay you because you invest. You invest.

[Jamie Kern Lima]

Yes, yes.

[Anastasia Soiree]

And. And what. What people need to understand is that you invest the company, invest a lot in. In training you to learn to see. And then when you move and you go to somebody else and you say, oh, the. I grew the company or whatever. No, in one year, you couldn't do that.

[Jamie Kern Lima]

Yes.

[Anastasia Soiree]

So people that are going to interview you, they are smart people. And if you want to really be believable, you need to stay a few years in a job.

[Jamie Kern Lima]

Yeah. I think it's like the most important.

[Anastasia Soiree]

The most important. Build something. Build a great resume. If you are young.

[Jamie Kern Lima]

Yeah. Yeah. When you think about Claudia.

[Anastasia Soiree]

Yes.

[Jamie Kern Lima]

And you think about your journey of everything you've built from the days when you were the sole breadwinner all the way through to us sitting here right now, do you have any. Would you change anything in terms of how much you worked? Because I think about this in my own life and I get this question all the time. Like, should I do? You know, I want to launch this, but oh, my gosh, I'm working so much. I'm missing out on my life and missing out on friends, and my kids say I'm never home. And would you. Do you have. Would you change anything? Meaning do you have any regrets about how much you worked to get to where you are right now?

[Anastasia Soiree]

I never regret. What? My past? I don't like to look that much in my past because I think everything I've done got me where I am today. And I'm so happy and I'm so grateful and I love that I was able to work that hard. Do you know, when I came in this country, do you know what was my biggest joy?

[Jamie Kern Lima]

We need to pause for a super brief break. And while we do, take a moment to share this episode with every single person that you know who this could inspire. Because this conversation can truly be the words and inspiration they need to hear today to keep going, to remember that they matter. And to feel less alone and more enough, more connected, more inspired and more worthy.

[Podcast Narrator/Promoter]

In life you don't soar to the level of your hopes and dreams. You stay stuck at the level of your self worth. When you build your self worth you change your entire life. And that's exactly why I wrote my new book Worthy how to believe you are enough and transform your life for you. If you have some self doubt to destroy and a destiny to fulfill, Worthy is for you. In Worthy you'll learn proven tools and simple steps that bring life changing results like how to get unstuck from the things holding you back, build unshakable self love, unlearn the lies that lead to self doubt and embrace the truths that wake up worthiness, overcome limiting beliefs and imposter syndrome, achieve your hopes and dreams by believing you are worthy of them and so much more. Are you ready to unleash your greatness and step into the person you were born to be? Imagine a life with zero self doubt and unshakable self worth. Get your copy of Worthy plus some amazing thank you bonus gifts for [e-mail] or the link in the show notes below. Imagine what you do. If you fully believed in you, it's time to find out. With Worthy, who you spend time around is so important as energy is contagious and so is self belief. And I'd love to hang out with you even more, especially if you could use an extra dose of inspiration. Which is exactly why I've created my free weekly newsletter that's also a love letter to you delivered straight to your inbox each and every Tuesday morning from me. If you haven't signed up to make sure that you get it each week, just go to jamiekernlima.com to make sure you're on the list and you'll get your one on one with Jamie weekly newsletter and get ready to believe in you. If you're tired of hearing the bad news every single day and need some inspiration, some tips, tools, joy and love hitting your inbox. I'm your girl. [e-mail] or in the link in the Show Notes. Do you struggle with negative self talk? Living with a constant mental narrative that you're not good enough is exhausting. I know because I spent most of my life in that habit. The words you say to yourself about yourself are so powerful and when you learn to take control over your self talk, it's life changing and I wanted to give you a free resource that.

[Jamie Kern Lima]

I created for you.

[Podcast Narrator/Promoter]

If this is something that could benefit your Life. It's called 5 Ways to Overcome Negative Self Talk and Build self love. And it's a free how to guide to overcome that negative self talk to build confidence and develop unshakable self love so that you can dream big and keep going in the pursuit of your goals. Don't let self sabotaging thoughts hinder your progress any longer. It's time to rewrite the script of your life. One filled with self love, resilience and unwavering belief. If you're ready to take charge of your narrative, build unwavering confidence and empower yourself to persevere on the path to your dreams. You can grab your free guide to stop overthinking and learn to Trust yourself at jamiekernlima.com resources or click the link in the show notes below.

[Jamie Kern Lima]

And now more of this incredible conversation together.

[Anastasia Soiree]

Do you know when I came in this country, do you know what was my biggest joy was oh my God, you could have three jobs. Because I was thinking like, oh maybe I could work at this place and I will work at the pizza place and I will work here. I could get three jobs. That was amazing. So, so it was a joyful thing for me. And being able to work and to achieve whatever you want and being happy with what you do. I think and having a purpose is probably the best thing I have ever done in my life. Forget about the success and of course I enjoy every minute, but having a purpose to me is the best thing. Not only that I was able myself to have that, the purpose, but I was able to bring my daughter to have a purpose to me. That's my biggest achievement.

[Jamie Kern Lima]

It's so beautiful. Like the meaning we attach to things or the story we tell ourselves about things can just change our entire life. There's people that don't realize that there's so many places where you can't get one job and you're like, yes, whoa, I can get three jobs.

[Anastasia Soiree]

Three jobs. That's amazing.

[Jamie Kern Lima]

That's amazing. And I just think hearing that is so powerful because we all have the power to shift our perspective on stuff. When you think of your daughter Claudia, what are your hopes for her in this life?

[Anastasia Soiree]

She will have children. She always, when I ask her her about Claudia, I mean I think you, it's, you need to have a baby. It's like, mom, we can, we need to launch this product. Like we are too busy. No, you are never too busy. You should have a baby. But I hope my, my biggest regret is that I didn't have more kids.

[Jamie Kern Lima]

Really?

[Anastasia Soiree]

Yes. You should not. You should have more. Because at the end of the day, we build this incredible life and incredible business, but I wish I had more kids to put them all to work for me. But I think it's so amazing because at the end of the day, family is everything, and having children is amazing. It's a gift that nothing could give you more joy.

[Jamie Kern Lima]

I don't think I've ever met anyone that says, I wish I had fewer kids. Right. It's always, I'm gonna. This last two minutes, I'm gonna replay for my husband over and over, because I've been telling him, he's known. I always want seven. He's like, I think we're good with three. And I'm like, no one ever regrets. But we just. I mean, we just welcomed our third into the world.

[Anastasia Soiree]

Congratulations.

[Jamie Kern Lima]

Thank you. But I. And you know. You know, as you said, how hard it is.

[Anastasia Soiree]

Yes.

[Jamie Kern Lima]

But I think the same thing. I think, like, you should have more. Yeah. Yeah. 50 years from now, when someone asks, claudia, tell me about your mother. What do you hope? She says.

[Anastasia Soiree]

I think my daughter is. She will say, my mom work very hard, but she loved what she did. Yeah.

[Jamie Kern Lima]

And what will she say about who you are to her?

[Anastasia Soiree]

Oh, we are everything to each other.

[Podcast Narrator/Promoter]

Yeah.

[Jamie Kern Lima]

You and I have so much in common. We have been through so many similar things. Look at you, getting emotional.

[Anastasia Soiree]

Yes.

[Jamie Kern Lima]

About your daughter.

[Anastasia Soiree]

Yeah.

[Jamie Kern Lima]

Yeah. What are you feeling?

[Anastasia Soiree]

Well, I feel like I run the marathon and we work a lot, but thank God we love what we do. Yeah. What can I say? My mother is 92. She's. I mean, she had a great life, but she's, you know, 92.

[Jamie Kern Lima]

Yeah.

[Anastasia Soiree]

And the three of us, I think we. We had this incredible connection. Three generations, incredible connection, supporting each other, and it was not dream big enough for us. And helping and supporting each other. When I left Romania, everybody thought, are you crazy to leave? You don't know anyone there. My mother said, like, no, go, go, go. And I will come when this. When I will be able to come, I will come. Yeah. Like I said, family, it's everything. Sorry. I'm sorry. I don't want to be too emotional.

[Jamie Kern Lima]

That's beautiful. You're crying. I'm crying. I just. I want to say I'm so. I'm so inspired by your strength, by your story, by your conviction, by your example of betting on yourself, by your just complete embracing of who you fully are. Like, fully, authentically. This is who I am.

[Anastasia Soiree]

Totally.

[Jamie Kern Lima]

You know what I mean by you sharing the things that you learned the hard way by sharing. You inviting us into your story in Raising Brows, your new book about just like your journey. Your journey. And also hearing now the things that you value, you know, because you've sort of experienced so many things, good and bad, but so many things people can only dream about, and you've sort of just. You've been inside rooms that people could only imagine. I haven't. Even if I. If I read your actual bio, I would still be reading it in an hour because of how much you've done. How many of the most incredible, iconic women from all over the world that are not just your clients, but your dear friends and love you. I mean, you've just done so many things. And what I love is you've sort of done it all. And you can sit here now and say, this is what matters to me.

[Anastasia Soiree]

The most important.

[Jamie Kern Lima]

Yeah. Yeah.

[Anastasia Soiree]

Yes, the most important. My family, my mother, my daughter, my friends, people that I work with. Very simple. I like simple life. And I'm still excited that I could work and love what I do, and I love that.

[Jamie Kern Lima]

I think people are going, including myself. I think even through this conversation, we're gonna borrow your courage. We're gonna borrow your strength. Like, I literally felt myself in my body being in your spot where you're like, I don't care if no one will valet this car. I'm prioritizing this, and I'm gonna park this far away. So my daughter's not, you know, all the things, but, like, you're. You do not care about what other people think. And I just think that all of us need to borrow that courage. Because so many of our. Of us, for so many reasons, we shrink or we play it small, or we. We don't go for it, or we doubt ourselves out of it, or we conform.

[Anastasia Soiree]

And it's another form of when you do not care or when you show the other person that their negative thoughts doesn't affect you, then they will not do it anymore. You know what I mean? You build an imaginary wall that you don't let anyone to bully you, to talk bad to you, to stay strong. And I promise you that this works.

[Jamie Kern Lima]

Do you feel like you have that?

[Anastasia Soiree]

Imagine, oh, yeah. This is how I build that. Because, I mean, it was very difficult at the beginning for me. I mean, I used to. I remember Claudia was at the front desk, and. And she used to say, mom, I don't know that the clients are coming here. I don't have a spot for them. And they scream at me and they are rude to me because they want an appointment right now and I cannot fit them in. And I used to say, claudia, this is how you're going to handle this. Build this imaginary glass wall between you and the clients. You always have to be polite to the clients because they are everything to us. Very polite. And if they don't understand that we don't have time, we are completely booked. You always have to be nice and say, let me see what I could do for you. Just give me a few minutes and check. Maybe she could come tomorrow or maybe she could go and shop at Neiman Marcus and come little bit later or get their cell number and if they will be able to, you could call them and they could come immediately. If a client will not show up for their appoint, find a way to show greatness and goodness and I will promise you, you will be completely different. This is how she did. She did it and she completely changed her aura and the relationship between her and the customers. Always. You have to have that imaginary wall.

[Jamie Kern Lima]

I bet that's so good. And I bet you teaching her that because I know she was such an innovator and visionary early with social media and with influencer strategy, with just, I mean, you know, it's interesting that, you know, nowadays 2025, 2026, I think that any entrepreneur has to be on social media. Has to be. I mean, now it's just part of it, but a lot of people don't know how to handle it when you get people that come at you or say negative things. And so I bet you for her, you teaching her that invisible wall and like, you know, and still, you know, show greatness, but don't let that negativity penetrate you. Have you ever. Has she ever. Are you ever had tough times being so big on social media and in the influencer world when like some, you know, when that might happen? Have you or have you always been able, both of you, to kind of keep that invisible wall where you don't let it dim your light or impact?

[Anastasia Soiree]

We tried, yes. I mean, there were moments, probably they were not the nicest, but, you know, you can't make everybody happy.

[Jamie Kern Lima]

Yeah. Yeah.

[Anastasia Soiree]

And again, we have the best intention. We are here to, to do the best. We are trying our best. And if you don't like it, I understand.

[Jamie Kern Lima]

Yeah.

[Anastasia Soiree]

But, yeah, I'm sorry, I cannot make you happy.

[Jamie Kern Lima]

Yeah, I try. Those are the most beautiful words because I think people will take those words who are listening right now and be like, okay, am I trying my best Are my intentions good, then, you know what? If I'm not for you, I'm not for you.

[Anastasia Soiree]

I'm not for you.

[Jamie Kern Lima]

And just kind of like, yeah, that's so beautiful. You know, you and I have so many different experiences and then also so many similarities in our journey. And. And I just, you know, I think that what I'm realizing more and more as I meet more and more and more and more women and entrepreneurs and men is that a lot of us go through similar things, but a lot of people think they're alone in their rejections or their nos or their hardship. And it's one of the most beautiful, powerful reasons why I'm so happy you wrote this book, book Raising Brows, because people are going to connect through your story. And one of the many things we have in common is both of us have had our lives completely changed by Oprah. You say that early on when you would watch her show, right? You had immigrated to this country, you were learning English, watching her show, and you say, if she could find her way, so can I. And what I love so much about your book is there are going to be so many people that pick up Raising Brows, and they're going to go, wow, okay, if Anastasia can figure this out, I can figure my thing out. If she can do this, I can figure out how to do this. And so I just want to ask you for the person listening who is going, oh, wait, okay, maybe this book, Raising Anastasia story is for me. What would you say to them that they're going to get out of this book when they get it home?

[Anastasia Soiree]

I believe that they should get that power where they will think the days, they will feel like, I can't do this anymore. They want to give up. If Anastasia was able to do it, I could do it, too. I mean, everyone else has much more than what I had when I came. So I didn't speak the language. I didn't know anyone. I didn't have money. I mean, no, no. You know, every single box was with no, no, no. And I still didn't give up. I started and I did it. And if I was able to do it, everybody else would be able to do it. Just, they need to believe in themselves. That's it. I think that's the key. You need to believe in yourself. You need to believe in your dream. You need to believe that it's something there for you, but you need to take action. Don't look for the perfect plan, the business plan. Don't look for the perfect scenario. Just start doing and Everything will roll. I think. Didn't you notice at least? I noticed that when I start working and doing the eyebrows, everything happened. I never thought when I start doing eyebrows that I'm going to build a cosmetic company, but it rolled. Once you take the action and you start doing, things will happen at the end of the day.

[Jamie Kern Lima]

You know what I'm thinking about as well, that I just want to say is I personally, I feel so stronger right now just from having this conversation with you. I do. Like, I literally feel stronger. And that was making me so excited for everyone who's listening to this or part of this. And you know, I. I know you know Nadia, comanic, famous Romanian gymnast. And I. There's a movie, the movie called Nadia, which is like based on her life. And there is a quote in that movie that I love so much, I put it in my book. I just, I love the quote, but the quote reminds me of you. And it's when Bella, Caroly, the coach, I know Bella, you know, Bella was looking for a gymnast. And in the movie he is on, he's going to a school looking for a potential gymnast. And he's in the schoolyard and then in the classroom and he goes up to Nadia, who he meets for the first time and he says, do you believe that little girls can fly? And I just remember. And she like, nodded. And I just remember the first time I ever saw that. And I'm like, I believe girls can fly. Like, what that meant to me. And when I think of you, I think of both of our stories, actually. I think of that quote, like, I just see you and I just, I want to say that it is an honor to watch you fly and to watch you help so many other women spread their wings and fly to new heights. And I'm just grateful to know you.

[Anastasia Soiree]

Thank you so much, Jamie. And I really, really believe that every single person that is listening could fly and could do whatever they want to do, whatever they put their mind into. Just they need to believe that they could do that.

[Jamie Kern Lima]

Yeah.

[Anastasia Soiree]

Because I believe it. Yes, they should believe in themselves. Yeah.

[Jamie Kern Lima]

And one of the tools to do that is to get your hands on Anastasia's brand new book, Raising My Story of Building a Billion Dollar Beauty Empire. It is out now. You can get it everywhere. Books are sold and I am so excited for you to get it in your hands. When you get it.

[Podcast Narrator/Promoter]

Tag me.

[Jamie Kern Lima]

Share your favorite stories, tag Anastasia. And share your favorite takeaways and how you apply them to your life. I just am so inspired by you, by your story and super honored to know you and thank you so much for being with all of us today.

[Anastasia Soiree]

Thank you. Thank you for inspiring me and everybody that is listening. Thank you so much. Jamie.

[Jamie Kern Lima]

Remember, this episode's not just for you and me. Please share this with every single person that you know because it can impact and change their life too. And if you love today's episode, please click the Follow or Subscribe button for the show on the app that you're listening to it on or watching it on. And if it added value to your life, if you could please give it a five star rating or review, I would be so grateful. And again, share it with everyone you believe in. Maybe it's another person in your life who could benefit from it, who's building something of their own or facing a season of setback or just needs a boost of inspiration. And please post the episode and share it with others online or in your community who just might need the words and tools and lessons in this episode today. You never know whose life you're meant to change today by sharing this episode. Thank you so much for joining me today. Before you go, I want to share some words with you that couldn't be more true.

[Podcast Narrator/Promoter]

You right now, exactly as you are.

[Jamie Kern Lima]

Are enough and fully worthy. You're worthy of your greatest hopes, your wildest dreams and all the unconditional love in the world. And it's an honor to welcome you to each and every episode of the Jamie Kern Lima show here. I hope you'll come as you are and heal where you need, blossom what you choose, journey toward your calling and stay as long as you'd like because you belong here. You are worthy, you are loved. You are love and I love you and I cannot wait to join you on the next episode of the Jamie Kern Lima Show.

[Podcast Narrator/Promoter]

In life you don't soar to the level of your hopes and dreams. You stay stuck at the level of your self worth. When you build your self worth, you change your entire life. And that's exactly why I wrote my new book Worthy how to believe you are enough and transform form your life for you. If you have some self doubt to destroy and a destiny to fulfill, Worthy is for you. In worthy you'll learn proven tools and simple steps that bring life changing results. Like how to get unstuck from the things holding you back, build unshakable self love, unlearn the lies that lead to self doubt and embrace the truths that wake up worthiness, overcome limiting beliefs and imposter syndrome, achieve your hopes and dreams by believing you are worthy of them and so much more. Are you ready to unleash your greatness and step into the person you were born to be? Imagine a life with zero self doubt and unshakable self worth. Get your copy of Worthy plus some amazing thank you bonus gifts for [e-mail] or the link in the show notes below. Imagine what you do. If you fully believed in you, it's time to find out. With Worthy, who you spend time around is so important as energy is contagious and so is self belief. And I'd love to hang out with you even more, especially if you could use an extra dose of inspiration. Which is exactly why I've created my free weekly newsletter that's also a love letter to you delivered straight to your inbox from me. If you haven't signed up to make sure that you get it each week, just go to jamiekernlima.com to make sure you're on the list and you'll get your one on one with Jamie weekly newsletter and get ready to believe in you. If you're tired of hearing the bad news every single day and need some inspiration, some tips, tools, joy and love hitting your inbox. I'm your girl. [e-mail] or in the link in the show notes.

[Jamie Kern Lima]

And please note, I'm not a licensed therapist and this podcast is not intended as a substitute for the advice of a physician, professional coach, psychotherapist, or other qualified professional.