Unlock Your Business Magic, Build a Business with $0 & Create Raving Fans with the Beekman Boys! (Pt 2)

Summary

Podcast Summary: The Jamie Kern Lima Show – "Unlock Your Business Magic, Build a Business with $0 & Create Raving Fans with the Beekman Boys! (Pt 2)"

Release Date: July 15, 2025

Introduction

In this engaging episode of The Jamie Kern Lima Show, host Jamie Kern Lima sits down with Brent Ridge and Josh Kilmer-Purcell, collectively known as the Beekman Boys. Together, they delve deep into the secrets behind building a billion-dollar business from humble beginnings, emphasizing resilience, creativity, and unwavering self-belief. This second part of their conversation unpacks essential business principles, personal growth strategies, and the foundational values that propelled Beekman 1802 to global success.

---

Building a Business from $0

The conversation kicks off with reflections on Beekman 1802's remarkable journey:

• Jamie Kern Lima shares, “We've sold 60 million bars of that soap. What are the odds of the universe that all of those pieces would come together?”

Brent Ridge echoes the sentiment, highlighting the sheer volume of sales as a testament to their product’s success.

Key Insights:

• Resourcefulness in Adversity: Jamie emphasizes the power of desperation as a catalyst for creativity. When resources are scarce, it forces entrepreneurs to innovate and find unconventional solutions. “Desperation is the best motivation when your tank is empty."

• Learning from Leaders: Brent advises listeners to subscribe to newsletters of industry leaders to glean trade secrets, stating, “Y'all go to companies that are big in that industry and sign up for their newsletter because almost always they will give away their trade secrets in their newsletters."

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Handling Social Media Negativity

The trio discusses the pervasive impact of social media on personal and business self-worth:

• Brent Ridge remarks, “It's just shocking how many people miss this." referring to the importance of understanding both successes and failures.

Strategies Discussed:

• Selective Engagement: Jamie advises, “If there's not something I can learn from the comment, delete." emphasizing the importance of not dwelling on negative feedback that doesn't offer constructive value.

• Emotional Detachment: Josh reflects on personal growth over time, noting that age and experience have taught him to filter out unconstructive criticism, focusing instead on meaningful feedback.

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The 12 G.O.A.T. Wisdom Principles

A significant portion of the episode is dedicated to unpacking the 12 G.O.A.T. (Greatest of All Time) Wisdom Principles from the Beekman Boys' book, Goat Wisdom. Each principle offers actionable insights for entrepreneurs and individuals alike.

1. Chop Your Own Wood and It Will Warm You Twice ([14:07])(14:07)

   • Meaning: Master the basics of your business operations. By understanding every aspect, you remain indispensable and can seamlessly step into various roles as the business grows.
   • Brent adds, “If you can do it yourself, you'll still continue to be able to contribute even when you hire others."

2. When the Well is Dry, We Know the Worth of Water – Budget, Allocate, and Be Scrappy ([15:38])(15:38)

   • Jamie highlights the essence of starting from scarcity, which breeds creativity: “Desperation is the best motivation... get the most creative."
   • Josh concurs, “There's a reason the phrase is out of the box thinking..."

3. A Bad Workman Blames His Tools ([16:50])(16:50)

   • Jamie emphasizes personal accountability, urging leaders to introspect before assigning blame: “You have to look at how you might be the problem."
   • Brent reinforces the importance of leadership by sharing his approach to hiring employees without a victim mentality.

4. Make Hay While the Sun Shines ([19:27])(19:27)

   • Josh explains the necessity of analyzing successful periods to replicate strategies: “When things are going well, spend as much time figuring out why they are doing well as when something goes wrong."
   • Brent adds, “Why is it going well?" emphasizing the need to understand and sustain success.

5. An Empty Vessel Makes the Most Noise ([25:25])(25:25)

   • Jamie uses the analogy of a noisy hose filling a bucket to illustrate that those who are loud often lack depth: “The noisiest businesses... don't have the core."
   • Josh warns against equating noise with substance, encouraging focus on genuine value.

6. Don’t Kill the Goose That Lays the Golden Egg ([27:05])(27:05)

   • Jamie shares, “Our purpose is kindness.”, underscoring the importance of maintaining core values as businesses scale.
   • Brent discusses aligning personal and organizational purpose to foster a motivated and cohesive team.

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Personal Responsibility and Leadership

A recurring theme is the significance of personal responsibility in leadership:

• Brent shares insights from a hiring study, emphasizing the challenges posed by individuals with a victim mentality.
• Jamie highlights that leaders who take responsibility inspire their teams to take risks and innovate without fear of failure.

Quote Highlight:

• “It's leadership." – Jamie on the impact of taking responsibility.

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Importance of Purpose

Understanding and embedding a clear purpose is pivotal for both personal fulfillment and business success:

• Jamie states, “For founders, understand your purpose... it’s your guiding star."

• Brent adds that without a clear purpose, employees may feel disconnected, leading to disengagement despite financial incentives.

Key Takeaway:

• Alignment of Personal and Organizational Purpose: Encouraging employees to identify their personal "why" and aligning it with the company's mission enhances motivation and drives collective success.

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Conclusion

The episode concludes with heartfelt reflections and a call to action:

• Jamie reiterates the importance of self-worth and belief, encouraging listeners to foster these qualities within themselves to achieve their dreams.

• Brent and Josh express gratitude, sharing personal anecdotes that humanize their entrepreneurial journey and underscore the episode's key lessons.

Final Quote:

• “You are worthy, you are loved. You are love and I love you." – Jamie, encapsulating the show’s empowering message.

---

Key Takeaways:

1. Start with Limited Resources: Scarcity can drive creativity and innovation.
2. Embrace Personal Accountability: Leaders should introspect and take responsibility to inspire their teams.
3. Analyze Successes and Failures: Understanding the reasons behind both can help sustain and replicate success.
4. Maintain Core Values: As businesses grow, staying true to foundational principles like kindness ensures long-term sustainability.
5. Foster Emotional Connections: Whether in sales or partnerships, emotional resonance is crucial for meaningful engagements.
6. Cultivate Self-Worth: Personal belief in one’s worthiness is fundamental to achieving lofty goals and dreams.

This episode of The Jamie Kern Lima Show offers a treasure trove of wisdom for entrepreneurs, leaders, and anyone seeking personal growth. By intertwining personal anecdotes with actionable business strategies, Jamie, Brent, and Josh provide listeners with both inspiration and practical tools to build meaningful and successful ventures.

Transcript

[Jamie Kern Lima]

We've sold 60 million bars of that soap. What are the odds of the universe that all of those pieces would come together?

[Brent Ridge]

That was a lot of sales.

[Jamie Kern Lima]

Y' all go to companies that are big in that industry and sign up for their newsletter because almost always they will give away their trade secrets in their newsletters. Desperation is the best motivation when your tank is empty. When you're at your darkest moment, that's when you're going to get the most creative. You have $0 now to spend to get yourself out of this hole. How are you going to do it?

[Brent Ridge]

A bad workman blames his tools.

[Jamie Kern Lima]

You can always find a way to blame someone else for your problems and you always have to look at how you might be the problem.

[Josh Kilmer-Purcell]

When things are going well, you have to spend as much time figuring out why they are doing well as you do when something goes poorly.

[Brent Ridge]

It's just shocking how many people miss this.

[Jamie Kern Lima]

They do.

[Brent Ridge]

It's just gonna help people feel less alone because social media makes it feel like you've got it all wrong and you suck.

[Jamie Kern Lima]

Yep, I have so many lines in blue. Highlighter of your book. Same.

[Brent Ridge]

And where you like sing sing. I feel like I feel your pain. Today's episode is packed with secrets and hard earned wisdom lessons and insights for everyone with a business, a business idea or know someone who does and wants to take it to new heights. From two people who got fired from their New York City corporate jobs, started their tiny business on a farm with goats and turned it into a global sensation and one of the most successful beauty companies on the planet. Beekman 1802 this brand new episode with the Beekman Boys is for you. Whether you're launching your own venture, growing a side hustle, or looking to make a bigger impact on the company that you work at right now. Their 12 G O A T wisdom principles that's goat wisdom principles will give you the tools, the confidence and the inspiration to build something meaningful and lasting and maybe even discover your greatest sense of purpose along the way. And whether today you're listening for yourself or because someone that you love shared this episode with you and I want to welcome you to the Jamie Kern Lima Show Podcast family. Thank you so much for being here. And can you take two seconds and hit the subscribe or follow button on the app that you're listening or watching on? Thank you so much. It truly means the world to me and you can also get inspiration from me for free right in your inbox. Just join my newsletter [e-mail]. also, this incredible podcast episode today, it's not just for you and me. Please share it with every single person that you know who might need some inspiration today or perhaps a boost in their self belief. Because what you're about to hear can truly impact mine, yours and their life too.

[Jamie Kern Lima]

Welcome to the Jamie Kern Lima Show.

[Brent Ridge]

Oprah, how have you defied the odds?

[Jamie Kern Lima]

Her show is unlike any I've ever done. A revelation. When you listen, it feels like a hug. But your brain and your spirit and your heart is like, wow.

[Brent Ridge]

Linda French Gates When I look into.

[Jamie Kern Lima]

Jamie's eyes, I feel like I am on some other cosmic level with her. I could see the light around her. She's infused with light.

[Brent Ridge]

Imagine overcoming self doubt, learning to believe in yourself and trust yourself and know you are enough. Welcome to the Jamie Kern Lima Show.

[Jamie Kern Lima]

Jamie Kern Lima is her name. Everybody needs Jamie Kern Lima in their life.

[Brent Ridge]

Jamie Kern Lima.

[Josh Kilmer-Purcell]

Jamie, you're so inspiring.

[Jamie Kern Lima]

Jamie Kern Lima.

[Brent Ridge]

I want to ask you about your DNA, of your brand and also clearly who you both are with kindness and opening up to community. I'm imagining in your town, like in so many towns, like in so many of my families, I have five families, like, everything's so divided and people have different views and they vote different and love different and all the things. And you know, right now with how technology is, with how social media is, with how much vitriol there is out there, how a lot of people are scared to put their business out there, to put their idea out there, because you almost can't. It's hard to do anything without getting criticism or division or vitriol. And so how do you guys navigate that? I know you read every single customer email and customer service email, but also like in 2025, 2026, it's like everything that we do or don't do, it just comes with critics and scrutiny. And how do you navigate that all? What's your advice for that? Because a lot of people I feel like are doubting themselves out of their own destiny because they are scared to about how to handle that.

[Jamie Kern Lima]

Well, I would say particularly on social media. If you're looking at social media, if you are going to be on social media, which you, if you have a business, you must be on social media. Yeah, you are going to occasionally get some negative comments and things like that. That's just the nature of it. What I try to do first is I look at the comment. I try to understand if there is anything to possibly learn from the comment. Because I often think, okay, if someone is making a comment. Maybe there is a kernel of truth into what they're saying. So I always look to see. Okay, is. Is there something I need to learn from this comment? If there's not something I can learn from the comment? Delete, delete. Because you have the power to delete. It's your life. It's your social media. Just delete. You don't need to give them energy, right? Oh, you just had Mel on your show. What does she say? Let them have that belief. It doesn't have to. It doesn't have to do anything for you. Just delete it. And here's what I have found, is that the minute that you delete it, it goes out of your mind. You do not dwell on it. It is gone. And maybe that's the nature of the social media beast and that there's always something new coming in, but you just delete it and it is gone.

[Brent Ridge]

And don't you find. And I just want everyone hearing this to listen. It just comes to the territory of anyone who's willing to do anything. It's like you're willing to do anything. Put your ideas out there, your art, your book, your business, your feelings. It just comes with that. And it's not that something's wrong with you. It's just like, oh, occupational hazard. It just comes with it.

[Jamie Kern Lima]

It is.

[Brent Ridge]

It is.

[Josh Kilmer-Purcell]

And I also think that is one of the. One of the benefits of age is that when we had our TV show 15 years ago, we would read those comments and it would hurt us a lot. And, you know, now that that is one of the great things about age is, is I can look at those comments now and say, to Brent's point, well, maybe they have a point. I was. That was some bad thinking that I did. But most of the time it's like, you know what? That might be important to that person, but it's not important to me. So I can let it go.

[Brent Ridge]

That's good. Yeah. If someone is brand new to Beekman 1802, what is the first product they should buy?

[Josh Kilmer-Purcell]

For me, the soap. Like, the soap is what we started with, and it's still my personal favorite product, and it's the one that has changed most people's skin. Like, that's the one that they use. Men, women, everybody uses that. Then Brent did all the research in the science, so now he's like, so deep into skincare.

[Jamie Kern Lima]

Well, I will say the soap is important because the way you cleanse your skin is the foundation of healthy skin. So soap is really important. Facial cleanser is important, but, you know, now we've sold 60 million bars of that soap, and we have invested that money into the research that. To figure out why goat milk has been used for thousands of years to treat people, particularly if they had sensitive skin. And what we have learned are there are 31 key nutrients in goat milk that actually nourish the microbiome of the skin as prebiotics for the microbiome of the skin. And that makes your skin healthier and more resilient. And the latest technology that we've worked on is using the exosomes, which. Which we extract from the goat milk to serve as delivery vehicles for the peptides that we're putting into our formulas. And I think, you know, some of the best scientific discoveries that have ever happened in the history of the world happen by serendipity, right? So what are the odds that someone with a specialty and a passion for helping people age better would then somehow fall into a goat farm and then start researching goat milk? And then a decade later, people discover the skin microbiome, and then three years later, people discover the power of exosomes, and guess what? Those are all in goat milk. Like, what are the odds of the universe that all of those pieces would come together?

[Brent Ridge]

Well, thanks to Farmer John and all of the steps and your hard work and your back, it's like your backgrounds, it's like it's all come together. There's so many resourceful ways for everybody to have things come together, right? They can. Let's say they're not a doctor, but they can bring advisors onto their advisory board who are maybe. Or there's different ways to pull this all together. And what I love so much about your book is that for someone who has no interest in business, they just want to learn really good wisdom, life lessons, things that might bring them more joy or connection or community. It's so good. And then for somebody who maybe is really far along, they also have a business that's nine figures in sales a year. A lot of sales, y'. All. Congratulations on that. There's still. There's such great stuff in there that helps you feel less alone, but also take your business to the next level. And then for someone who's maybe just starting out, there's so many granular stories. There's so many things that on zero budget, how do you do. And how can you sort of like, absorb through osmosis, the. The. The ways of thinking. And I love when you guys get granular, even on qvc. And how. How you learn that the stuff, suds overflowing from the soap, that people just, like, connect with it. Because when I watch you guys do the suds and the soap, I'm like, I need that soap. And you want to just feel what's happening and then. But then you also get really granular on your personalities and each of your nuances. And I love that kind of stuff because you talk about how there's a photo shoot and there's no suds of soap on the bar, like that can make the ad not effective or just little details. And you're both. I mean, you're so involved in things. This is gonna be a funny moment. So tell me something. So we get the two books in the mail.

[Jamie Kern Lima]

Yeah.

[Brent Ridge]

And you want to know the first thing I thought is, I thought Brent is gonna be really. Brent is gonna notice that the corner is bent. One quarter's bent.

[Jamie Kern Lima]

I've been cringing here the whole time.

[Brent Ridge]

See, I knew it. I knew it. And it's so funny. I told Sarah on my team, I go, watch. I go, I know them well enough now. They're different schools. Skill sets. Reading the book, you can tell what different skill sets turned into what and what different personality types and how those help the business. And you subscribe. Is it 20 newsletters? 20 newsletters? Email newsletters. I just, you know, I'm obsessed with the. This idea that success leaves clues. Can you just share. Can you share your morning and how you start with 20 newsletters?

[Jamie Kern Lima]

That's right.

[Brent Ridge]

And what that does for you? Because again, this is free. Anybody can do this.

[Jamie Kern Lima]

There's so many free newsletters, including Jamie's newsletter, which I now subscribe to.

[Brent Ridge]

Yes, I'm honored.

[Jamie Kern Lima]

Yes. I get up every morning, like around 4 o', clock, and while I'm having my coffee, usually a lot of newsletters come in. Like, they'll start sending them around midnight. So you've already got them in your inbox. And so I'll just start reading the newsletters and it's your. It's so much free advice. And don't just think about celebrity newsletters or, you know, people magazine newsletters or things like that. If you've got. If you're involved in an industry or interested in industry, go to companies that are big in that industry and sign up for their newsletter. Because almost always they will give away their trade secrets in their newsletters. And I will read it. And I often joke now because now there's AI and ChatGPT, and, you know, you're getting so much information that Way these days. I think I was probably originally large language model for our company because I would read so much content in the course of the day, from pop culture to medical journals to what's happening in the news. And every day I would assimilate all of that information from so many different areas of the world. And by the time my team got up, I would have distilled it all down into like, here are the three things you need to read today. And they would all have it sitting in their emails in the morning.

[Josh Kilmer-Purcell]

It's sort of a joke in the business that nobody on Team Beekman wakes up without a text from Brent with an article. Always forward.

[Jamie Kern Lima]

But I think that is the word of wisdom I would like to leave people with who are watching if you are interested. If you're starting a company in some particular business, find the leaders in that business. Go to their corporate website, sign up for their newsletters, or their corporate communications. A lot of them even have podcasts themselves now. Sign up for it. You will learn everything that you need to know.

[Josh Kilmer-Purcell]

Mm.

[Brent Ridge]

So good. I wanna talk about the 12 principles that are in the book. And it's so much wisdom that I think applies to you. No matter what stage you are in, an idea or a dream or a business or a hope or a goal or you just wanna have, you know, great lessons that fundamentally change how you think of things, how much joy you have in your day. Can you talk about principle number one, Chop your own wooden and it will warm you twice.

[Josh Kilmer-Purcell]

With us learning to code our own website, learning to take our own product, photography, doing everything ourselves. When you learn to do something yourself, as you grow and you hire more people on your team, you will always know the basics of what they're doing. So even when you hire a really specific head of Digital Social, the most granular thing, you at least know the basics of what they're doing. So chopping your own wood, warming it twice. If you can do it yourself, no matter how big you grow, you'll still continue to be able to contribute because.

[Jamie Kern Lima]

You warm yourself by first chopping and then you warm yourself a second time in the burning of the wood, right?

[Brent Ridge]

That's right. It's so good. Because then someone's out and you can step in for it, or someone's not doing their job and you know how to do their job.

[Jamie Kern Lima]

You ask the stupid question, you can.

[Josh Kilmer-Purcell]

Ask a dumb question. We're king of asking dumb questions. Because a lot of times in your organization, in a business, people get really granular about the small things. And the solution is just a really big thing. So asking a dumb question sometimes brings to light the very common sense thing that nobody is talking about.

[Brent Ridge]

Isn't that so good? Because people will get very inside baseball and they forget they're in their world. It's like, what about zooming way out?

[Jamie Kern Lima]

That's right.

[Brent Ridge]

What if the customer is actually feeling this? Or what if we're forgetting to tell the customer what this is or why they should care? Principle number two, when the well is dry, we know the worth of water, how to budget, allocate, and be scrappy.

[Jamie Kern Lima]

That's right. Cause you never know what you had until you don't have it. And we always said that the way we started Beekman was out of desperation. And desperation is the best motivation. So when your tank is empty, when you're at your darkest moment, that's when you're gonna get the most creative. And then you understand the power of every single thing that comes from that moment and how important they are.

[Brent Ridge]

And would you say that when you're on your tightest budget, you're the most creative?

[Josh Kilmer-Purcell]

Absolutely. There's a reason the phrase is out of the box thinking. Because when you're in a box, you really can't come up with anything new.

[Jamie Kern Lima]

And I love. Because we have even instilled this into the new CEO at our company. And so today, on our call that we were taking in the car on the drive here, the team missed their numbers for last month. And she's like, okay, well, you have $0 now to spend to get yourself out of this hole. How are you going to do it? And that. And so the team went off, and now they're right. Now as we're sitting here doing this, they're ideating on how they can do it with $0.

[Brent Ridge]

Principle number three, a bad workman blames his tools.

[Jamie Kern Lima]

You can always find a way to blame someone else for your problems. And you always have to look at how you might be the problem and have the humility to accept the fact that you are doing is the problem. Not your computer program, not, you know, one of your employees. It might be you. And I think as a founder or as the head of a team or of an entire organization, you just have to be willing to look at yourself first before blaming anyone else.

[Josh Kilmer-Purcell]

And I. And another thing we talk about, it's really powerful to take responsibility for things, even if it's not your issue. When there's a disagreement at work or, you know, something didn't sell or a campaign went wrong, everybody's very focused on finding out who. Pointing fingers, right? But finding out who caused the problem. If you just walk in a room and you say, you know what? I'll take responsibility for that. Everyone is so grateful that you've done that, whether or not it was your responsibility or not, that you can move forward at that.

[Jamie Kern Lima]

Well, that's leadership.

[Brent Ridge]

That's leadership. I love what you said, too. You didn't say, it's my fault. You didn't assign blame to anyone. You're like, I'll take responsibility for that. Which is such a beautiful thing. I remember a study on hiring. There was one type of employee that no matter what, never works. And they sort of listed the options. Is it one that's lazy? One that might have a bad attitude, One that maybe doesn't have strong enough skill set, one that has a victim mentality? And they listed all these options and they said in every case, an employee is savable and can work out. And the only one they said almost never works out uniformly is an employee that has a victim mentality. That's always saying it's someone else's fault, that anything that happens, they blame or have an excuse. It changed how I interviewed it. Cosmetics to this day, how I interview where in the interviews, I really try to understand different situations and see if I hear that leadership that, you know, well, here's how I took responsibility for that. Or when they say, like, I really dropped the ball here, and here's what I did about it versus that person and that and this and that life circle and everything's just, you know, someone else's fault. And I found that really interesting. And so I love what you said about a bad workman. Blames his tools.

[Jamie Kern Lima]

That's right. And it makes you a good role model, too, because if you. If an employee says, oh, my leader is willing to take responsibility as the leader for an issue that I had, it makes them not only want to work harder, it makes them not afraid to fail.

[Josh Kilmer-Purcell]

Take risks.

[Brent Ridge]

Yes. That's so good. Okay, number four and goat wisdom. Out now. Out now. It's so good. Make hay while the sun shines.

[Jamie Kern Lima]

Well, this is classic farm. You have to know. And we should help people understand why this is important.

[Brent Ridge]

We need to pause for a super brief break. And while we do, take a moment to share this episode with every single person that you know who this could inspire. Because this conversation can truly be the words and inspiration they need to hear today to keep going, to remember that they matter, and to feel less alone and more. Enough. More connected. And more worthy. In life, you don't soar to the level of your hopes and dreams. You stay stuck at the level of your self worth. When you build your self worth, you change your entire life. And that's exactly why I wrote my new book Worthy how to believe you are enough and transform your life for you. If you have some self doubt to destroy and a destiny to fulfill, Worthy is for you. In Worthy you'll learn proven tools and simple steps that bring life changing results like how to get unstuck from the things holding you back, build unshakable self love, unlearn the lies that lead to self doubt and embrace the truths that wake up worthiness, overcome limiting beliefs and imposter syndrome, achieve your hopes and dreams by believing you are worthy of them and so much more. Are you ready to unleash your greatness and step into the person you were born to be? Imagine a life with zero self doubt and unshakable self worth. Get your copy of Worthy plus some amazing thank you bonus gifts for [e-mail] or the link in the show notes below. Imagine what you'd do if you fully believed in you. It's time to find out with Worthy. Who you spend time around is so important as energy is contagious and so is self belief. And I'd love to hang out with you even more, especially if you could use an extra dose of inspiration. Which is exactly why I've created my free weekly newsletter that's also a love letter to you delivered straight to your inbox each and every Tuesday morning from me. If you haven't signed up to make sure that you get it each week, just go to jamiekernlima.com to make sure you're on the list and you'll get your one on one with Jamie weekly newsletter and get ready to believe in you. If you're tired of hearing the bad news every single day and need some inspiration, some tips, tools, joy and love hitting your inbox. I'm your girl. [e-mail] or in the link in the show Notes do you struggle with negative self talk? Living with a constant mental narrative that you're not good enough is exhausting. I know because I spent most of my life in that habit. The words you say to yourself about yourself are so powerful and when you learn to take control over your self talk, it's life changing and I wanted to give you a free resource that I created for you if this is something that could benefit your Life. It's called 5 Ways to Overcome Negative self Talk and build self Love and it's a free how to guide to overcome that negative self talk to build confidence and develop unshakable self love so that you can dream big and keep going in the pursuit of your goals. Don't let self sabotaging thoughts hinder your progress any longer. It's time to rewrite the script of your life, one filled with self love, resilience and unwavering belief. If you're ready to take charge of your narrative, build unwavering confidence and empower yourself to persevere on the path to your dreams, you can grab your free guide to Stop overthinking and learn to Trust yourself at jamiekernlima.com resources or click the link in the show notes below. And now more of this incredible conversation together. Number four in Goat Wisdom out now. Out now. It's so good. Make Hay while the Sun Shines well.

[Jamie Kern Lima]

This is classic farm you have to know and we should help people understand why this is important.

[Josh Kilmer-Purcell]

That is actually a true thing. When you cut hay in the field, it has to sit in the field for three days before you can bale it. It has to dry out. So make hay while the sun shines. If it rains on the hay and you bale it and you put it in the barn, it will start to ferment and it will set your barn on fire. So making hay while the sun shines is a true thing. You have to wait for three days of sunshine in order to make the hay. So the way we apply it in our business is when things are going well, you have to spend as much time figuring out why they are doing doing well as you do when something goes poorly. There's a phrase people use post mortem, so when something doesn't go well, a team will have a post mortem meeting to figure out what doesn't go well. We believe you should have to have a post success meeting every time. You can't just pretend that success was luck or success happened or you planned everything perfectly so that's why it was successful. You have to look at that success, figure out exactly what made us a success so that then you can replicate it. And so that's making hay while the sun shines. If it's going well, make sure you know why it's going well so you can keep it going.

[Brent Ridge]

You're so right. People often only have a discussion when something's wrong, or they only care about time when something didn't go well. But like really, why is it going well that's right. Number five, an empty vessel makes the most noise.

[Josh Kilmer-Purcell]

Okay, now think about this.

[Jamie Kern Lima]

Think about this. If you're out working in your garden and you put the hose into a bucket, it's always super noisy, right when the water is first filling up the bucket. But by the time it gets to the top, it's not making hardly any noise. Right?

[Josh Kilmer-Purcell]

This is so important in life. And this isn't just for business. This is for anybody. And social media has made this so important. Right now we all see people doing really well. We see other businesses that like go from 0 to 200 million overnight. And the only reason they're successful is because they're very loud. They're out in the media a lot, or they're paying for media attention, or, you know, if you're just a personal on social media, you know, they're only posting the very best pictures of themselves. And, you know, we grow jealous of those companies sometimes. Or you grow jealous of somebody posting about the perfect family.

[Jamie Kern Lima]

This is human nature.

[Josh Kilmer-Purcell]

But we've learned over the years that those the noisiest people, the noisiest business are also don't have the core. They don't have the roots, they don't have the soul. So they actually wind up discovering, disappearing. So when you get jealous of some something that's getting a lot of attention, really look at it and say. Because sometimes it is they are getting worthy attention, but really look at it and say, what are they getting attention for? Are they getting attention for getting attention or are they getting attention for their soul?

[Brent Ridge]

Yeah. Which is so easy to confuse those two. To your point with how social media looks, it's like, oh, everyone's winning in five minutes. Amazing. I'm doing it all wrong. I'm actually working really, really hard. I must be doing it all wrong. I'm actually really caring about customers. I must doing it all wrong. Okay, number six, don't kill the goose that lays the golden egg. How to find your purpose.

[Jamie Kern Lima]

That's right. And you know, for us that our purpose is kindness. And we weave it through every single aspect of the company. And I think that's what founders really need to do first is understand what is their purpose. Why do they really want this business to happen, and then how to make sure that you maintain that and nurture that throughout the course of your company, no matter how big you grow, because that is your guiding star and your true north, and you don't want to lose that.

[Brent Ridge]

So many people, I remember we used to get so many people come to it. Cosmetics, and we couldn't afford to match their salary. But they didn't feel like they knew their purpose. They didn't feel like in their job, even sometimes in really big, amazing brands, they didn't know why they were doing what they were doing, or they didn't feel like they knew the mission really well. They just felt like, okay, yes, I have to hit sales numbers, or, yes, I have to, you know, hit my. Bendel's goal, whatever it might be. But for them, internally is like, well, why am I doing? What am I doing beyond a paycheck? Right? Just think, that's really powerful. A lot of people miss that. It's shocking how many people miss this.

[Jamie Kern Lima]

They do.

[Brent Ridge]

It's shocking.

[Josh Kilmer-Purcell]

And what they don't understand is that purpose is what's going to help them reach their goal. If they don't understand what made the business successful, they're not going to hit that goal.

[Jamie Kern Lima]

And we're fortunate now that you know, because people know that our purpose is putting more kindness out into the world, whether that is kindness to your skin, kindness to your mental health, kindness to your community. We have people applying for our company who also want to spread kindness. But if you are the leader of a company that doesn't have that type of purpose, I think when you're talking to your employees or your potential hires, you have to ask them what their individual purpose is in life, and then say, okay, I'm going to help you achieve that purpose at the same time and utilize that purpose to make our organization as successful as possible. So the onus is on you to help someone identify their purpose and. And then utilize that purpose to make the entire organization as successful as possible.

[Brent Ridge]

It's almost like they have that internal why for themselves, but then they also understand all of Beekman's why and that mission that's bigger than themselves in a lot of ways. And then they have that double okay, number seven. And I'm actually gonna stop. I'm not gonna go through all 12. Because, number one, the ones we're going through now are inside the book Goat Wisdom, which is out now. You dive so deep. And there's so many times. You should have seen the number of times I called Paulo, my husband, and I'm like, you've gotta hear this. This happened to us. Do you remember. Do you remember when this happened? Do you remember when we fell flat in our face and we thought this was gonna be a disaster? Do you remember when we had no money and had to figure out. I mean, it was just. There's so much good stuff that you guys have put in the last 15 plus years and someone's gonna be able to just absorb all of it in a book. And I think that is the biggest blessing. So. So the.

[Jamie Kern Lima]

I just have to tell one story because the same thing with your book. Believe it. If you could see my copy. I'm still a highlighter from my medical school days. I have so many lines in blue. Highlighter of your book. Same.

[Brent Ridge]

And where you like say like I feel your pain. I was told no that way too. I thought I was never going to make. I mean there's just so many emotions we go through. And the thing that I love so much about how granular you guys get inside the book is that it's just going to help people feel less alone because social media makes it feel like you've got it all wrong and you suck.

[Josh Kilmer-Purcell]

Yeah. No, that, that really is. 90% of it is. Is feeling like you are not different than the rest of the world. That you are having the same issues as everyone else. That gives you the confidence to, to take the next step.

[Brent Ridge]

Yeah. And I love the personal stories you guys share and the insights. You peel the curtains back and you say here's what really happens and it's going to help people feel also and see that they have what it takes. Whether they also deal with anxiety and depression, whether they are perfectionists, whether they all. Whatever it is or they are obsessed with details and they feel like they're a bottleneck. But are they. Does that really, you know, it just. You go into the nuances and that's why I love it. And because you've done it, because you've done it, you've actually built the thing. You've actually seen the business at all phases. Your wisdom that you share is hard earned. It's going to help so many people. And the last one, I'll ask you about number seven. Now there's a lot more. You can lead a horse to water, but you can't make it drink.

[Josh Kilmer-Purcell]

Yeah. I mean that is, that's so true. We oftentimes we want something to happen. We can bring a customer or we can bring a partner in a business. We can tell them all the rational reasons why they should do something or partner with us or buy something or whatever. You tell them all the rational reasons. But at the end of the day, if you don't give them that emotional trigger to pull the trigger, they're not going to do it. And that can be really frustrating sometimes, especially if you're in business and you're a very rational person. You're like, why isn't. Why aren't I succeeding? I'm doing everything right. I'm doing everything by the book. But at the end of the day, there always has to be an emotional connection. And I know you found this in your career. When you're trying to woo a retail partner, you might be exactly what they need for their store, but unless you make that connection, unless they like you, personally like you, they can't actually pull the trigger. They won't pull the trigger. So for us, that wisdom is about knowing how to imbue the emotions that people need out of any transaction. Make sure you are fulfilling them emotionally, not just rationally.

[Jamie Kern Lima]

And that goes back to what we were saying earlier in the interview about if you're negotiating with someone across the table or if you're trying to. To sell a product to someone, you have to understand what their needs are.

[Brent Ridge]

Yes.

[Jamie Kern Lima]

Because you can take the horse to the water, but if the horse isn't thirsty, they're not going to drink it. So you have to. You have to say, is this person thirsty at this time for this knowledge, for this product? You have to make them thirsty. Make them thirsty.

[Brent Ridge]

Yes. Or explain why they need to be thirsty. My water's really good for them. Any of that. It's so good. There's a lot of people right now that I know feeling stuck in their business or this or that. I've seen it on QVC 50 million times where there's a great product, a really talented founder or successful salesperson, and they're not getting traction. And you're watching it, and the person at home doesn't know how it meets their needs, literally, also emotionally. And you just watch that piece missing, and very few people get this. And you go deep into how to do it. Inside goat wisdom, how to build a truly, truly, truly great business. I am so grateful that you guys are sharing all of this. Thank you for the love and the kindness that you spread in this world. Thank you for everything that you're doing to help heal humanity through love. I cannot wait to pet some baby goats. Some baby goats. I know I probably won't leave. You'll just find me outside.

[Jamie Kern Lima]

You bring the whole family, bring the.

[Brent Ridge]

Whole family to the farm. I just. Yeah, I just. I would never get any work done. I would just be, like, holding them all day, holding the baby goats all day. Congratulations. Thank you for being here.

[Jamie Kern Lima]

Thank you. You're a neighbor now, and I've got.

[Brent Ridge]

The yellow to prove it. Thank you. Thank you guys.

[Josh Kilmer-Purcell]

Thank you.

[Brent Ridge]

Remember, this episode's not just for you and me. Please share this with every single person that you know because it can impact and change their life too. And if you love today's episode, please please click the subscribe or follow button on the show, on the app that you're listening to or watching it on. And if it added value to your life, if you could please give it a rating or five star review, I'd be so grateful. And again, please share it with everyone you believe in. Share it with another person who you know maybe is in your life who could benefit from it, or someone you know who might be making a change in their career, who needs a little goat wisdom in their life. Post it and share it with other people online or in your community who just might need these words and tools and lessons in this episode today. You never know whose life you're meant to change today by sharing this episode. And thank you so much for joining me today. And before you go, I wanted to share some words with you that couldn't be more true. You right now, exactly as you are, are enough and fully worthy. You're worthy of your greatest hopes, your wildest dreams and all the unconditional love in the world. And it is an honor to welcome you to each and every episode of the Jamie Kern Lima show here. I hope you'll come as you are, heal where you need, blossom what you choose, journey toward your calling and stay as long as you like. Because you belong here. You are worthy, you are loved. You are love and I love you. And I cannot wait to join you on the next episode of the Jamie Curran Lima Show. In life, you don't soar to the level of your hopes and dreams. You stay stuck at the level of your self worth. When you build your self worth, you change your entire life. And that's exactly why I wrote my new book Worthy how to believe you are enough and transform your life. For if you have some self doubt to destroy and a destiny to fulfill, worthy is for you. In Worthy, you'll learn proven tools and simple steps that bring life changing results. Like how to get unstuck from the things holding you back, build unshakable self love, unlearn the lies that lead to self doubt and embrace the truth that wake up worthiness, overcome limiting beliefs and imposter syndrome. Achieve your hopes and dreams by believing you are worthy of them and so much more. Are you ready to unleash your greatness and step into the person you were born to be? Imagine a life with zero self doubt and unshakable self worth. Get your copy of Worthy plus some amazing thank you bonus gifts for [e-mail] or the link in the show notes below. Imagine what you do. If you fully believed in you, it's time to find out. With Worthy, who you spend time around is so important as energy is contagious and so is self belief. And I'd love to hang out with you even more, especially if you could use an extra dose of inspiration. Which is exactly why I've created my free weekly newsletter that's also a love letter to you delivered straight to your inbox from me. If you haven't signed up to make sure that you get it each week, just go to jamiekernlima.com to make sure you're on the list and you'll get your one on one with Jamie weekly newsletter and get ready to believe in you. If you're tired of hearing the bad news every single day and need some inspiration, some tips, tools, joy and love hitting your inbox, I'm your girl. [e-mail] or in the link in the show notes. And please note, I'm not a licensed therapist and this podcast is not intended as a single substitute for the advice of a physician, professional coach, psychotherapist, or other qualified professional.