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A consultant recently told me she was “wildly impressed” with our hiring process.

Instead of celebrating… I panicked.

Because the truth is, we didn’t build a polished corporate system. We built it through trial, error, and hard lessons.

In this episode, I’m breaking down exactly how we hire — and why it works.

Every business needs both. Most founders just don’t know which one they’re actually hiring.

I walk you through our three hiring pathways:

• Hiring from within (promote based on ability, not loyalty)
• Hiring from your personal brand (yes, your content attracts teammates)
• Hiring with a recruiter (and how to give feedback that actually works)

Plus, the leadership truth that changed everything for me:

The person you want to hire might not be able to find you… because you’re not yet the leader who can contain them.

Scaling isn’t just systems.

It’s people.

And the right people will take you further than any funnel ever could.

Book Mentioned: Radical Candor by Kim Scott

Click play to hear all of this and:

[00:00] The “Wildly Impressed” Hiring Compliment That Made Me Panic

[02:45] System Builders vs. System Implementers (And Why It Matters)

[06:15] How We Promote From Within Without Damaging Culture

[14:30] Using Personal Brand to Attract (and Repel) Team Members

[20:05] Our Exact DM → Automation → Application Funnel

[27:40] Why We Do Group Interviews (And Who They’re For)

[32:15] When to Use a Recruiter (And What I Learned the Hard Way)

[38:55] A-Players vs. B-Players vs. C-Players

[45:20] The Leadership Shift Required to Hire Better

Listen to Related Episodes:

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For full show notes, visit jasminestar.com/podcast/episode627