1246: Mike Feldstein | How Bad Air Hijacks Your Brain and Body

Summary

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The Jordan Harbinger Show – Episode 1246: Mike Feldstein | How Bad Air Hijacks Your Brain and Body

Date: November 25, 2025
Guest: Mike Feldstein, founder of Jasper

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Episode Overview

In this episode, Jordan Harbinger dives deep with Mike Feldstein—founder of Jasper and expert in air quality remediation—about the pervasive and underestimated impact of indoor air pollution on human health and cognition. They unpack the aftermath of California wildfires, the shadowy “mold gold rush,” how bad air can hijack your brain and body, why synthetic fragrances are the new secondhand smoke, and practical steps for safeguarding your home and family. The episode is a must for anyone interested in health optimization—especially parents, renters, homeowners, and the health-aware.

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Key Topics & Insights

1. Post-Wildfire Air: A Hidden Hazard

• Aftermath of LA Wildfires

  • Unlike traditional kitchen or house fires, regional wildfires in LA incinerated thousands of homes, cars (including EVs with lithium batteries), and commercial buildings, creating unprecedented air contamination.
  • Quote – Mike Feldstein:
    “Imagine… 10, 20,000 cars. And thousands of those cars were Teslas and other electric vehicles. So what happens when you burn 10,000 lithium batteries? Yeah, we don't know.” (06:00)
  • Smoke toxicity isn’t just about what you see: heavy metals, synthetic chemicals, and particulates linger in air, soil, water, furniture, and carpets for months.
  • Nature helps, but rain can move toxins from air to water and soil rather than remove them completely.

• Testing Air Quality after Fires

  • Feldstein’s real-life testing showed wild variations: air quality could spike to dangerous levels hours or days after a fire due to weather and building materials.
  • “The air quality…was fluctuating dramatically throughout the day, because all it takes is a little bit of wind. And then everyone thought like once they had their first rain, everyone's like, we're fine now. I'm like, not exactly, guys.” (06:26)

2. Mold: Industry Myths and Realities

• The Mold Gold Rush & Fear-Mongering

  • The “mold remediation” field thrives on fear and confusion, often pushing expensive, unnecessary services.
  • Feldstein exposes the reality: “In the mold industry, they have two things. One is the mold rush, and the other one is mold is gold.” (18:05)
  • Black-and-white thinking is misleading. Everyone has mold in their environment and even in their bodies at some level.
  • Testing often just reflects the background level, not necessarily harmful exposure.
  • Problems arise in tightly sealed houses where nature can’t clean the air or remove moisture.

• How to Actually Address Mold

  • Trust your senses—musty smells and visible black patches are more telling than a costly lab test.

  • Quote – Mike Feldstein:
    “Anyone I know who tests them, do remediation, within five seconds of walking in someone's home, if they have mold or not.” (27:41)

  • Remediation should mean removing visible mold and scrubbing the air, not gutting entire walls without clear evidence.

  • Air and water are similar: “You need that clean water as close to the point of consumption. And air is the exact same.” (11:18)

Notable Story

• Feldstein shares a case where two apartments—one with his air scrubber (Jasper), one without—showed dramatically different post-fire air quality, underscoring the real-life impact of proper filtration. (08:20-09:15)

3. Synthetic Fragrances: The New Secondhand Smoke

• Synthetic air fresheners, colognes, and cleaning products don’t clean the air; they mask odors and suppress your ability to smell, much like temporarily anesthetizing your nose.

• “Fragrances are the new secondhand smoke.” (17:27, 36:54)

• Many of the toxic chemicals in cigarette smoke—formaldehyde, benzene—are found in synthetic fragrances and air “refreshers.”

• Quote – Mike Feldstein:
  “All they do is they hijack your nose's ability to actually smell things.” (16:25)

• Air awareness is growing globally—in some Asian cities, air purifiers are as common as water filters.

4. The Air-Brain Connection: CO2, Cognition, & Sleep

• Most people focus on “breathwork” and ignore the quality of air they breathe 99% of the time.

• Indoor CO2 levels commonly skyrocket, impairing focus and causing “yawn city,” especially in closed, poorly ventilated rooms.

• Planes have “clean” but CO2-rich air—explaining why you feel groggy onboard. (46:47-47:16)

• Sleep Quality

  • Experiment: 150 people with Jasper air filters tracked sleep with Oura rings.
  • Results: +25 minutes sleep/night, +18% deep sleep, +5 min faster onset. (49:55)

• Tip: “If you're buying one Jasper, put it in your bedroom… you can get the air about 30 times cleaner.” (48:51)

• Kids and infants are especially vulnerable: “Toddlers breathe about 60,000 times a day, newborns can breathe a hundred thousand times.” (50:20)

5. Practical Tips & Consumer Awareness

• Trust Your Nose:
  “If it smells musty…and there’s water damage…visual inspection and smell is by far the best inspection of all.” (27:41)

• Fragrances & Diet:
  Synthetic fragrances can blunt your sense of smell for 30-60 days, which affects salivation, digestion, and nutritional absorption.
  – “50%… of the enzymes that get created in your gut are from your olfactory system.” (41:11)

• Home Buying/Renting Advice

  • Always unplug air fresheners and demand a new inspection before buying if the home is heavily scented.
  • Avoid diaper pails in baby rooms—put them outside:
    “If it smells like shit, it is shit. And if it's shit, it's bacteria.” (56:18)

• Filter vs. Test

  • Don’t obsessively test water and air—buy a good point-of-use filter/air scrubber and maintain it.

6. Broader Health Context: Heavy Metals & False Alarms

• Analogous to mercury in fish—a high reading isn’t always alarming unless combined with symptoms. Over-testing leads to panic and expensive, sometimes harmful, interventions.
  “It's like, check your body for bacteria—it's like, you're like half bacteria.” (27:15)

7. Schools, Kids & Clean Air Advocacy

• Feldstein is developing the “healthiest school in America” in Austin, TX: air filtration, water purification, circadian lighting, teacher support.
• “If you designed a classroom to make kids as sick as possible, they got like a perfect grade.” (61:10)
• Air filtration in classrooms led to a 30% drop in absenteeism in Finnish studies. (61:57)

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Notable Quotes & Timestamps

• On Wildfire Damage:
  “When you put like…a plastic bag on the fire, you're like, that smells like cancer. Well, imagine that times 15,000 homes, right?” (05:44)
• On Mold Testing:
  “Basically, what I want to get across is...it's not black and white. Just because you have a little bit of mold spores in your air and your blood—like, everybody does.” (23:23)
• On Fragrances:
  “Fragrances are the new secondhand smoke.” (17:27, 36:54)
• On Air’s Impact on Sleep:
  “If you think about it, at night…literally the only thing that's keeping you alive is the air.” (49:55)
• On Digestive Health:
  “50%...of the enzymes that get created in your gut are from your olfactory system...when you stop using synthetic products...your ability to smell in 30 to 60 days is completely regenerated.” (41:11, 42:12)
• On Awareness and Action:
  “I think the reason that people don't pay attention to air is because it's free.” (65:23)

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Timestamps for Key Segments

• [04:28] – LA Wildfire contamination, heavy metals, post-disaster air quality
• [09:39] – Host’s real-life saga with mold industry scams
• [18:05] – "Mold Rush" and the profit motive in testing/remediation
• [27:41] – The power of human (and canine) smell in mold detection
• [36:53] – Synthetic fragrances: new secondhand smoke, masking odor
• [41:11] – Olfaction’s role in digestion and health
• [46:12] – CO2, cognition, and brain fog in closed rooms and planes
• [49:55] – Sleep studies: air quality boosts deep sleep
• [55:08] – Babies, nurseries, paint off-gassing, and diaper pails
• [61:10] – Schools as “sick buildings”; building a healthier school
• [64:24] – Clean air in Texas schools—call for action
• [65:23] – Why air is neglected; the invisibility of the problem

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Memorable Moments

• Jasper "Knows Before Your Nose"
  Jordan shares how his air filter detected a neighborhood fire before he could smell or see smoke, demonstrating the importance of sensitive monitoring. (12:45-13:56)

• Industry Shortcuts:
  It only takes a 2-day course to become a “certified mold man,” highlighting the unregulated, scam-prone nature of the industry. (14:39)

• Air Awareness in Asia:
  Describes banking tellers in Kuala Lumpur all with purifiers and taxis in Beijing with tiny, ineffective "air boxes". (34:21-34:38)

• Practical Sleep & Air Tips:
  Most return-on-effort health upgrade is a quality air scrubber in the bedroom, followed by water filtration. (49:55, 67:09)

• Kinder Classrooms:
  Air filtration and healthy lighting are being built into Feldstein’s innovative new school, Kindling Academy, with the support of data showing massive absenteeism drops. (61:57-63:31)

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Actionable Takeaways

• Trust your senses: Musty or strange smells mean something’s wrong, even if tests say otherwise.
• Optimize the air you breathe: If you filter water, filter your air—especially in sleeping and kids’ spaces.
• Beware fear-based diagnostics: Over-testing for mold or heavy metals creates unnecessary anxiety and cost.
• Ventilate: Whenever possible, let fresh air in. Stale, CO2-rich air hinders brain and body performance.
• Challenge fragrances: Avoid air fresheners and synthetic scents; they mask problems and harm health.
• School action: Parents in Texas can request free Jasper units for their children’s private schools.

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Final Thought

This episode brings home a powerful, under-recognized truth: clean air isn’t a luxury, it’s a fundamental pillar of health, cognition, resilience, and quality of life—just as crucial as clean water or nutritious food.

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For links to resources, science, and more info:
Check the show notes at jordanharbinger.com

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(This summary skips advertisements and non-content interludes. All quotes are attributed with timestamps in MM:SS format.)

Transcript

[A]

This episode is sponsored in part by Beam. I used to think creatine was just for people trying to bulk up at the gym. But after digging into the research, I realized it's one of the most studied supplements out there. And the benefits go way beyond physical performance like muscle recovery, strength and endurance. What really grabbed me lately were the brain. Benefits is kind of new stuff, but creatine helps your body produce more energy efficiently, including in your brain. And that means better focus, sharper thinking, more mental endurance. Long term studies link creatine to better cognitive health as we age, which is kind of amazing and is really huge because staying sharp and protecting brain function is just as important as physical health. Of course it's beneficial for men and for women. No, it's not gonna bulk you up. Like a bodybuilder, I take Beam creatine every morning. A scoop goes into my protein shakes. It is completely tasteless. It's clean, there's no filler, there's no sugar, there's nothing synthetic, just pure creatine that you can trust. If that sounds like something you've been missing, clarity, energy, just feeling more like yourself again, you should give BEME creatine a try. BEME is offering a limited time deal just for listeners. You can get up to 30% off your first order when you go to shopbeam.com jhs and use code jhs at checkout. That's shop B-E-A-M.com jhs and use the code jhs for up to 30% off. Welcome to the show. I'm Jordan Harbinger. On the Jordan Harbinger show, we decode the stories, secrets and skills of the world's most fascinating people and turn their wisdom into practical advice that you can use to impact your own life and those around you. Our mission is to help you become a better informed, more critical thinker through long form conversations with a variety of amazing folks from spies to CEOs, athletes, authors, thinkers, performers, even the occasional former jihadi astronaut, hacker or real life pirate. If you're new to the show or you want to tell your friends about the show, I suggest our episode starter packs. These are collections of our favorite episodes on topics like persuasion and negotiation, psychology and geopolitics, disinformation, China, North Korea, crime and cults, and more that'll help new listeners get a taste of everything we do here on the show. Just visit jordanharbinger.com start or search for us in your Spotify app to get started today on the show. We're back with Mike Feldstein, founder of Jasper, mold slayer extraordinaire and a guy who looks at indoor air the way a sommelier looks at a questionable gas station Chardonnay. Mike just got back from the aftermath of the LA fires and the news is not great. We'll talk about what the smoke actually leaves behind, how long the air stays toxic even after the flames go out, and. And what people are really breathing when the sky looks normal again but the particulate count is still doing numbers like a crypto scam. We'll also get into the mold industry's dark side, the fear mongering, the unnecessary home destruction, and why an entire ecosystem of naturopaths and mold inspectors has turned into a feedback loop of panic about air quality. And if you've ever wondered how your house could be giving you sick home syndrome or what might zoocosis for humans, you're in the right place. Then of course, my favorite part, the air brain connection. How oxygen and CO2 levels in your home can impact your focus, your energy, mood recovery and. And why your kids behavior at school might have more to do with classroom CO2 than screen time. We're obsessed with breathwork while completely ignoring the air that we actually breathe the rest of the time, which is kind of like trying to optimize your diet while living on vending machine burritos. All this and a whole lot more today on the Jordan Harbinger Show. Here we go with Mike Feldstein. Welcome back to the show. Look, it took a little doing here. We got our wires all set up. We got our Jasper in the shot that's actually always there. I want people, I feel obliged to tell people that I did not put that there as part of that.

[B]

I was actually saying move it.

[A]

Yeah, yeah, you wanted it out of the shot, but that's where that goes actually. So we. It's authentic to leave it there even though it looks like product placement.

[B]

Oh, thanks for having me here.

[A]

Yeah, man, I appreciate you coming back. Cause I know before we talked about air quality, we talked about fire remediation stuff and I kind of want to go over a little bit of that. People can always go back to the original episode. Producer Jase, why don't you drop the episode number in here because I don't have it in front of me. Tell everyone where to go find that.

[B]

Sure thing, Jordan. Hi everybody.

[A]

The previous conversation with Mike is episode 1071. You can find that in the feed wherever you get your podcasts or search for [e-mail] but since you were Here there were actually major wildfires in California and you went back to LA to check out the aftermath of the fires. And I'd love to talk about how bad the air is, because before we kind of talk just generally about fires and what they can do to the air, but I wonder how bad the air is after, say, Palisades, for example, and how long the air stays toxic after a fire.

[B]

The first episode was Air Quality 101. Yeah. So if you didn't hear the last one and you're like, what does air quality have to do with anything?

[A]

Right.

[B]

And you have no awareness of air, and maybe you pay attention to the food you eat and the water you drink, but you have not yet thought about air as a really important thing. Then, yeah, listen to the first episode. So the LA wildfire was a really interesting one. The big answer is no one knows for sure because this was unprecedented. How long it's going to be contaminated? What is the actual.

[A]

But it's still contaminated, I assume. Yeah.

[B]

We have to go test again.

[A]

I see.

[B]

You have to test not just air, how about the soil, how about the water, people's carpets, the materials in their home? But the reason I also went is I'm very qualified in this type of fire because most fire restoration companies, they have experience with a kitchen fire, a house fire, not like giant regional fires where a whole city is infected. Because, you know, you see on the news, they talk about people who lost their home, but way more people have smoke damage than people who lost their home. Also, we've never had a fire before where 15,000 cars burnt down. When a regular forest fire happens, you just have like tree smoke and it's still a problem, but it's regular smoke. When homes and cars and stores, every can of paint, every WD40, all the insulation, the drywall materials. Just think about when you put like, everyone's been at a campfire and they run out of s' mores and someone puts that bag of. And you smell that toxic plastic bag on the fire, you're like, that smells like cancer. Well, imagine that times 15,000 homes, right? 10, 20,000 cars. And thousands and thousands of those cars were Teslas and other electric vehicles. So what happens when you burn 10,000 lithium batteries? Yeah, we don't know.

[A]

It's more than that. Right. Because each Tesla has hundreds of lithium batteries that are about the size of. Well, bigger than. Bigger than any battery you'd have in your house, about the size of a small flashlight.

[B]

So that's the thing that's really concerning the Wildfire smoke. You know, we, we normally look at things like something called pah, Polycyclic aromatic hydrocarbons. A bunch of big fancy words for a lot of chemicals that are really bad for you.

[A]

Okay.

[B]

But in this case, we had homes and we had cars that burned down. The one thing that LA has going for it is it's coastal. Nature is the best air purifier. And being right on the coast, a lot of the winds brought everything out. Whereas, like, if it's in Alberta, Canada or Utah or Colorado, socked into these valleys, things aren't flowing as much. But yeah, when I went six weeks after the fire, so mid February of this year, 2025, and I tested a bunch of homes and it was wild. The air quality, I was measuring it throughout the day. It was fluctuating dramatically throughout the day because all it takes is a little bit of wind. And then everyone thought like once they had their first rain, everyone's like, we're fine now. I'm like, not exactly, guys. First of all, now that's all into your water. Yeah, it's all in your soil. And then it dries up. It's not like those toxic materials aren't still a problem. I put a picture on my Instagram of molten aluminum, rivers running down streets. Literally, like the aluminum blocks in cars got so hot that metal would melt and liquefy and form rivers down street.

[A]

That's crazy.

[B]

So if we know heavy metals are a problem, generally imagine at that degree. So like 9, 11. Turns out it was really bad and a lot of people got sick who were in that area. So yeah, I was getting asked the question a lot from people in la, should we move? And I'm like, if you were on the fence about it already, like this would be a thing that would tip it.

[A]

Sure.

[B]

But everybody there, if you weren't filtering your air, and even if you had a lot of air filtering, but you didn't have like, you lost power, their carpets, their furniture, their clothing, everything was really contaminated. And if you didn't do something about detoxing it, it still is. There was a lady, we went to her home because we messaged our local, our Jasper customers and we're like, hey, we're in town, we'll come to your home, test your air. And this one lady, she asked me to check her friend who lived one floor above in an apartment. Cool thing is, she had like an 800 square foot apartment. One Jasper, one floor above, exact same unit, no Jaspers. The air quality in his carpet was like uninhabitable like you have to leave completely toxic. And her place was almost perfectly normal, really.

[A]

So this is a good. What do you call it? Like, almost single variable. The only difference is it's a floor higher, but otherwise the layout's the same.

[B]

Santa Monica, two miles from the fire. Wow. And we built Jasper for Wildfire Smoke. For anyone who didn't listen last time. My background was in wildfire remediation, floods, hurricane cleanup. So my career was traveling around to Hurricane Harvey and California wildfires. Like wherever the most toxic disasters were, that's where I would go. And the reason that I got into Jasper making these air scrubbers is because the machines that we would use on the job site were these big, large industrial machines. And when you would compare that to little air purifiers in the store, I was able to see like, these little things don't work. So the vision was, let's create a product that has the effectiveness. Basically, let's make the world's first air scrubber designed for your home. So now I'm kind of on a mission to just talk about air quality. Anyone who's thinking about water and hasn't thought about air, my kind of mission for the next 20 years is to increase people's awareness of the air that you breathe.

[A]

One thing that we were talking about this at lunch, how we ended up meeting. So we were friends for years before, and then I thought, hey, I might have mold in my house. I can't remember why. Oh, right. Because I had them come and figure out something out with the H vac because my studio had crappy circulation. So we called the H Vac guy and he goes, yeah, I added, I don't know, a return or something. So yada yada, it works better. But he's like, by the way, you have mold in something. The tube wasn't fit correctly. Something, Something with the H vac, okay. And he's like, there's mold in there. And I was like, oh, what should I do about that? He's like, well, I fit the tube in, but there's still mold in there. You might want to do something about that. So I emailed a mold expert and they were like, yeah, well, you know what you can do is I can test it, but you're still going to have mold. So here's this $30,000 mold remediation system that filters all the mold out of your H Vac forever. And I was like, damn, that's a lot. I don't want to sanity check that. So I emailed Someone else. And they were like, no, talk to this guy Mike Feldstein, because he knows a lot. And I was like, I know that guy. So I emailed you because you had just spammed me with something for Jasper like the week prior. And I was like, not only are we friends, I got the, the, the air filter thing. And you were like, hey, dude, this is what stayed with me since our last episode. You were like, no matter how clean your H Vac is, it kind of doesn't matter because if it's on your couch or your carpet or somewhere else in the house, you can blow in clean air from outside. But if you have dirty air in your house, you have dirty air in your house. Something has to clean the air in the house. There's no point in getting a 30,000. Maybe for me anyway. No point in getting a $30,000 mold thing for your H vac when you might have mold in your carpet or your couch or some other thing. Just get. It's kind of like at the end point.

[B]

Yes.

[A]

Get something that cleans.

[B]

It's kind of like water. You can have the cleanest pipes ever and still have horrible city water. With water, you know, you could put a filter on your shower, you could put it on your sink, you could put it on the fridge, you could put a whole home water filter system in. But basically it doesn't matter what's happening upstream. You need that clean water as close to the point of consumption. And air is the exact same.

[A]

Yes. My point with the mold was that the industry for mold is like fear based and possibly scammy. Well, I was so relieved when I didn't need to buy a $20,000 system to get rid of this mold that was in my H Vac unit. And I bought Jasper's instead. And they're doing a better job because even the thing that that guy said it couldn't do, which is clean the air that's already in the house.

[B]

I love the. It just worked out with that timing. So I remember, I like, you know, we were new at the time. We were in business for like a couple years. And I was like, hey, none of my old, like high school friends or anybody knows what I did. Yeah. So I pulled together all the emails of like everyone's email I ever had right from Gmail and from Facebook. And I was like, hey, this is what I'm doing. You're like, you know, you got my email and within a couple weeks you had like a crazy story with like a fire in the neighborhood.

[A]

Oh, that's right.

[B]

And that's when you. You were like more. You were like, yo, this is no joke.

[A]

Yeah, I gave you a testimonial by accident, I think, because I thought, oh, this is pretty cool how it has an air quality meter on it. Because I had bought a separate air quality meter because we were getting fires. And I wanted an air quality meter outside to see what the air was like outside of my neighborhood. And I checked it in this app, this purple app or whatever.

[B]

Yeah, purple air.

[A]

And it would be clean, clean, clean. And then there'd be a fire to be orange. It'd be like 68. So not super clean or whatever it was. And then I noticed that the Jasper has it right on the display and none of our other air purifiers actually had that. So I thought that was kind of interesting. And then one day, the Jasper went crazy while I was sitting here doing work. And I was like, ah, I better tell Mike that this thing is just defective. And randomly going crazy. And it kept going and going. And I was getting up to go unplug it when I heard fire engine sounds. And then I went out the front door because I heard the fire engine sounds really loud. And a block and a half away, there was a house fire that I couldn't smell at all. But the Jasper had picked up early and had been furiously scrubbing the air. And of course, as soon as I went outside, I was like, boom. Cause it just smelled like burning roof tar. And the fire engine had come and I drove. I got in my car and drove around. I mean, it was a massive, massive house fire. And I thought that was really interesting because the Jasper had been going for like 10 minutes. So basically that fire started. And seconds, maybe minutes later at most, the Jasper started cleaning the air. I smelled nothing until I went outside. And then I smelled it. And so this thing is. It's got a pretty sensitive sniffer on it.

[B]

It's like with, you know, why. Why do we have carbon monoxide detectors and carbon dioxide detectors? Like, we're decent at smelling things, but we're not that good.

[A]

Right.

[B]

So there's a lot of these situations where we like to say, Jasper's nose knows before your nose knows. So this type of stuff happens all the time. And really, the way homes are built now, that's like what I was telling you last time is homes just aren't designed well for humans to live inside of them. At its core, there's a builder, maybe an architect and a developer. It's like, how fast can we build this home, how cheap? You know, make a nice master bathroom in a pretty kitchen and people buy it. You get a home inspection. 7, $800. It literally says, so I became a home inspector, by the way. It was like a four day online course.

[A]

Okay.

[B]

Isn't that crazy?

[A]

Yeah.

[B]

And so to become a certified mold man, it's a two day course with a very long lunch break. And to become a home inspector is a four day online course.

[A]

That explains why they come over high when they do their job. We had, we had a couple stoned home inspectors. We had to rotate, make sure they were actually doing their job. That's funny.

[B]

So people are making the biggest investment of their entire life. And Google in a trusted home inspector who comes over. And on that contract that they give you, it basically says this is not looking for anything environmental. So mold, asbestos, lead, bacteria, basically, you know, they're looking for like a plug that doesn't work or a crack in your foundation.

[A]

Crack?

[B]

Yeah, silly things like that. Like, hey, your GFCI outlet is like, you're like, that's a $200 electrical fix. But it's like you might have a mold infestation and they won't mention it at all. They don't know anything about mold. They're not trained on mold. They're not the same way. Doctors aren't really trained on nutrition. The H VAC industry and home builders and home inspectors aren't trained about mold, which is like the purpose of the home is to safely house a family.

[A]

Right.

[B]

And then there's this stuff that a lot of homes have in it that's killing people. And you're making your biggest investment of your life where your family's also going to live in and no one's actually checking for it. So I think there's a. Yeah, that's scary. There's a huge opportunity now and some home inspectors are getting into it. But like also, if you're ever going to buy a home and you go into it and you smell air fresheners, unplug them first of all, and you must demand another inspection because it's the oldest trick in the book. When people are selling moldy homes, they put air fresheners everywhere. So you come in and how do air fresheners work? They hijack your ability to smell. So fragrances, scents, think Christmas tree in the Uber, Glade plugins, all that kind of stuff. Those products are not designed to. They don't clean, they don't disinfect. All they do is they hijack your nose's Ability to actually smell things.

[A]

Do you know how Febreze works?

[B]

Yeah.

[A]

So I didn't know this. I thought Febreze not sp. This episode is clearly not sponsored by the. You'll hear why in a second. I thought Febreze killed the bacteria or whatever that was making the smell. Cause I was like, how does this work? Turns out what it does is it basically limits your nose's ability to smell things. So it's like. Wait, wait, wait. So this thing still reeks? It's just that all of our noses inhale this thing first. It's like Novocaine for your sense of smell. So basically you. You sniff that and then you can't smell the fact that it smells like absolute crap and has BO all over it or whatever else.

[B]

It's a big deal. Yeah, it's kind of like natural flavors in food. They feed you a bunch of garbage, they pour some chemicals in. They don't make it taste good. They just stop your ability to smell the taste the nasty stuff that's so gross. And then they hammer you with some chemicals that give you some addictive sensations. But the fragrances, like, I'm on a war against synthetic fragrances. I am screaming from the rooftops that synthetic fragrances are the new secondhand smoke.

[A]

I want to hear more about the. Well, let me back up a little bit because I actually, before I have this thought flies away from me, I gifted a Jasper to a couple of friends because they had a mold problem. And what they did is they. They went to the doctor and the doctor was like, oh, maybe you have mold exposure. They did a bunch of testing in their house. And then they were like, dude, I gotta gut my entire wall of. And pay 80 grand or whatever. It was like some crazy amount of money to remediate this mold. And I told em to get a. I mean, look, you don't want mold in your house, but you're gonna tear down your whole house. It just seemed a little bit unnecessary. And I remember talking to you casually about this. Can you. You know what I'm talking about? You remember this?

[B]

I'm very glad you brought that up. In the mold industry, they have two things. One is the mold rush, and the other one is mold is gold.

[A]

I remember this.

[B]

Yeah, so it's a big, big problem, man, because people now are going to the functional medicine doctor or the, you know, the naturopath, whatever it is, and they're sick and they've been sick and they don't know why. They don't know what's Making them feel weird. They got brain fog, they have fatigue, they have gut issues. They go, functional medicine doc gives them a bunch of urine and blood testing, and they say, you got the mold. And then they say, test your house too. You got the mold. Basically, everybody has mold, and everybody's house has mold. So all it's like heavy metals. It's like microplastics. It's not a black and white thing. How much mold? What species of mold? But the functional medicine doctors are literally trained in one or two days also, they're like, ah, I'm getting thousands of calls about mold toxicity. Let me take a quick two hour webinar. Yeah, Webinar mold. Become a certified mold expert myself. And who teaches the testing? It's usually the companies that do the urine and blood testing.

[A]

I see.

[B]

So they're the ones who sell the diagnostics to the functional medicine docs. So they go, you got the mold? They check your house. You got the mold. If we go outside and run a test, there's mold everywhere. Mold is just in the air.

[A]

See that? That was my question. Is all these people that are really sick with certain types of mold, I'm not doubting that these people are getting sick from mold, but they can't be getting sick from the amount of mold you would get playing in your backyard. Unless they have a serious allergy, like a medical issue with it, but specifically for that. But like, if you go outside and you don't get sick every single time you do, you obviously can tolerate some level of mold.

[B]

You can. So it's like pollen and it's kind of like another allergen. Indoors, it's a bigger problem because you've trapped the mold inside.

[A]

Right.

[B]

So the best air filter in the world is nature. Sun, wind, trees, rain, homes. Since the 70s, since the energy crisis, they've built homes so tight, with the primary goal being energy efficiency, that they've turned your home into like a Tupperware box, a little Tupperware container. So.

[A]

So I should leave this big back slider open, Is that what you're saying?

[B]

Yeah, like, fresh air.

[A]

Is lots of birds in here Screen.

[B]

I mean, California, you have pretty beautiful weather. So, like, this is the place to do it.

[A]

Yeah.

[B]

But if not. And most H vac systems aren't designed to have fresh air intakes. So the problem is, like, you don't get typically mold on the bread until you put it in the Tupperware and you choke it in there. So the reason that people are having these issues inside their home is you have no sun, you have no wind, you have no rain, there's no filtration.

[A]

It's.

[B]

It's trapped inside your home, can't breathe. The H vac is the lungs of your home. And if your home can't breathe, the people inside it can't breathe. A lot of people get triggered by mold, but it's become a very fear induced industry because basically I did mold remediation for years. Yeah, if you ask a company to come and renovate your bathroom, the demolition process to gut it is gonna be like a thousand bucks. If there's a little bit of mold, it's like 10,000. Now the only difference is you put up a piece of poly, basically about an hour of prep, $100 of material and antimicrobial spray. So the cost for the mold remediation company is negligible. There's almost no difference. So if you are a contractor doing demolition charging $1,000, you're like, wait a second. And also most bathrooms had mold anyway. Like we were already ripping out bathrooms with mold. You mean make a bit more of a show out of it and 10x the price. This was a very attractive opportunity for.

[A]

A lot of contractors, I guarantee you. My bathroom has melted. Where there's a. So our bathtub has one of those shower heads that you can like pull out and then you can spray. Yeah, it's in the bathtub. I pulled it up one time. I never use it. I pulled it up one time and sawdust fell off of it. And I was like, what? So I shined a flashlight down there. Honestly, this thing that drips water constantly because it's a shower head, it goes into this little holster and inside there is just the guts of the house. Like it's just wooden beams. The crawl space, it's just a hole in that the shower rest in. And I'm like, wait a minute. There's not like a plastic thing in there? There's not some sort of receptacle? Nope. It just goes into the bottom of the house, the cavity. So there's a cavity there that just probably has like mold in it. I don't see how it could not have molded it at this point. And earwigs. Shitload of earwigs.

[B]

What'd you do about the earwigs?

[A]

Nothing.

[B]

I.

[A]

Every day I kill these earwigs.

[B]

But like the main thing here is there is a dark side of the mold industry. Not everybody's a bad actor, but you have to be quite careful when you're navigating it because you feel the Sense of relief when you get a blood test and you're like, hey, wait, this is the cause of my sickness.

[A]

Right.

[B]

So you're upset about the cost and you're annoyed, but you're like, finally, like.

[A]

I have an explanation for my. Yeah.

[B]

Have you noticed no one talks about Lyme disease anymore? Mold is the new Lyme.

[A]

Mold is the new Lyme disease. Yeah, you're right. That was trendy for a while.

[B]

It's mold now trending. So it's crazy. Like, if you look at the Google search volume of Lyme disease versus mold toxicity, it's like, swapped.

[A]

That's interesting. You're right. People are always kind of looking for.

[B]

It's that thing of, like, I don't feel good, and I just need, like, a blank. It's like fibromyalgia. You kind of. A lot of people, there's these things that come that's like, this is this thing that can't exactly be diagnosed that explains why I'm sick. But the sad thing is, mold actually makes some people very sick.

[A]

For sure.

[B]

Yeah. People just have a really hard time deciphering what's true and what's not true. But basically, what I want to get across is, unfortunately, you have to do a little bit of your own homework and a little bit of your own digging, but it's not black and white just because you have some. A little bit of mold spores in your air and in your blood, like everybody does. If you test 10 people who feel great, everybody has mold in their blood in their urine. So don't think it's like a black and white thing.

[A]

I see. So if I went to the doctor and I said, I don't feel good, and they tested for mold in my blood and urine, it would show up.

[B]

Yeah.

[A]

But if I went in there and said, I feel great. Can you test my blood and urine for mold? They would find it in there anyway.

[B]

It's always there.

[A]

So it's like, ah, okay. So this is one of those things where when you feel bad, you find that and you go, this has to be it. But then somebody else who feels totally fine goes in there, and they have the exact same or higher level of mold, and it's just not doing anything.

[B]

Yes.

[A]

Interesting.

[B]

And it's like heavy metals. Of course we live. Unless you live in, like, the Amazon rainforest, you have microplastics, you have heavy metals.

[A]

So this will interest you, I suppose. I went to Taiwan, we did this CEO health check where it's ridiculously cheap, relatively speaking, for an mri and A CT scan. And they get through every organ on your body and every system, and they scan your brain for possible places where you're gonna have an aneurysm. They just really go all in and they find stuff that's stage zero cancer, where they go, if this is still here next year, you take this medicine and it'll go away, basically. And then if it grows, you might have something. But if not, I was like, oh, my God, I have nodules in my thyroid. And she was like, let me calm you down. Everyone has these. Everybody. Nodules in your lungs. Yeah. You have lived on Earth for 45 years. You have two nodules in your lungs. They're tiny. It is nothing. It's like a grain of sand. She's like, the problem is, if it's the size of 10 grains of sand in two years when you come back, then it's a problem because then it's. It's growing. But she's like, everybody has something like this. Every. And I was like, oh, my God, my spine's degenerating. She's like, yeah, and it's going to get worse. And I was like, oh, my God. She's like, it's called aging. It's called using your phone. It's called standing up. It's called sitting in a chair. So all these things. But one thing they did test for was heavy metal. Then I was like, oh, my gosh. I have super high off the charts, heavy metals. Mercury, namely. And then I came back and I went to Kaiser, and I was like, I need another check, because this test could be spurious. I need to find out if I have all these heavy metals. I took another test. And then Kaiser was like, we're going to do another test just to make sure. I was like, okay. So I've had three tests, all high in heavy metal. They're like, you need to call with toxicology. I call the toxicologist. And he goes, yeah, do you ever eat sushi? I go, yeah. He goes, how much? I'm like, I don't know. Once or twice a week. And he's like, okay, Any other fish? I was like, I don't know. Salmon? He's like, yeah, I wouldn't worry about this. And I was like, but my mercury levels. And he's like, yeah. Why'd you test for mercury? I said, oh, it was part of this big blood work package. He goes, yeah. I think if you picked 99 out of a hundred people in your neighborhood or any neighborhood anywhere in California, you'd all have high Mercury levels. He goes, you know what? I tested myself. I have high mercury. It doesn't matter. Everybody who eats fish or lives in a modern economy, like you said, doesn't live in the Amazon rainforest, has high mercury levels. He's like. And I said, but why is the test showing red? He goes, this is a problem if you don't eat fish because then you have mercury in your house. But if you're eating fish, this is a perfectly normal level of mercury to have in your blood.

[B]

So I appreciate that nuance because they could have sold you on a very extensive mercury detox protocol.

[A]

There was a guy who was like, you should do chelation. Right? And the toxicologist was like, that is the chelation process, which is removing heavy metals from the body. He's like, is so much more harmful for you than just dealing with this baseline level of mercury. Because chelation is like, it's oversimplified chemotherapy for getting rid of heavy metals. Like, you're taking all these other metals and other minerals out of your body.

[B]

Yeah. You go, you're like, they're like, you have too much of this thing. Here's 26 supplements to take and 17 drops. And you're like taking them. You're like, you might feel worse for a while. I'm like, this doesn't feel right. No, you.

[A]

Yeah, exactly. This is like cutting off your nose to bite your face. It's really. So he basically was like, no need to go nuclear on it. The reason this relates to what you were saying is the fact that you're testing for mercury. Oh my God. You have high mercury. Okay. Do you have any symptoms? No. Okay, then go home. That was his moral of the story. So the mold is very similar from.

[B]

The sound of it.

[A]

So.

[B]

Yeah, exactly. It's like, check your body for bacteria. It's like you're like half bacteria.

[A]

You're infested.

[B]

Yeah.

[A]

Oh, yeah.

[B]

There's all these little creatures living inside you.

[A]

Right.

[B]

So at the end of the day though, it's not to say mold can never be an issue. But unfortunately, because of the fragrances and things like that, we've lost our ability to smell. I tested probably a thousand homes for mold and anyone I know who tests them do remediation within five seconds of walking in someone's home if they have mold or not.

[A]

Just cause you can smell it.

[B]

Because you smell it and you feel it, it's a little more difficult to breathe. It smells musty, it smells damp. If you walk into a baby's nursery, it smells like poo. You, you don't need a poo tester or airborne bacteria analysis. Unfortunately we've gone to this like quantifiable metrics data testing thing and we've all lost the ability to just trust how we feel and trust our sense of smell. And that's what this comes down to. So if it smells musty and there's a black patch growing on the wall or there's water damage, check your attic, check under bathrooms and sinks and look for like bubbling drywall. Like the visual inspection and the smell is by far the best inspection of all. That's why the best mold inspector is the mold dog.

[A]

I've never heard of this.

[B]

Yeah, there used to be, there's a few people who have like mold canines. That's the best by far because they're going to smell and they're going to go find the source of it.

[A]

Amazing.

[B]

But just to test your air and then they start investigating basically just ripping out walls and stuff. That is similar to like being like your levels of whatever are high.

[A]

Let's just do some investigative surgery, take some injectable whatever.

[B]

Let's just cut some holes in you and check inside. You're like, I don't think this is a good idea. So people often go into debt of hundreds of thousands of dollars, rip their homes apart, move into apartments or homes that were moldier than their first home and debt and stress and then they get much more sick. So I've been seeing this increasing at a large scale and that's why as a mold remediation guy, how would we do mold removal? We'd remove the physical mold and we would scrub the air. It was very simple. Like, so the Jasper was very similar. It's basically the same machine that we would use to scrub the air from the mold. So like I'm not, I don't think you need to test your tap water. Just get a water filter.

[A]

While you let that horrifying thought settle in, here's some stuff that won't slowly kill your whole family, probably. We'll be right back. This episode is sponsored in part by function. All right, so here's the deal. You know how I'm kind of a nerd for data? I like to see what's going on, whether it's business, sleep or health. If you can measure it, you can improve it. And that's why I've been using Function Health. Most people never get access to this kind of data unless they're in some kind of high end clinic. Function lets you test over a hundred biomarkers hormones, heart health, toxins, inflammation, stress levels, all that stuff. Even add an MRI or chest CT if you want to go deeper. And it's not just one and done kind of snapshot stuff. It tracks everything over time securely so you can actually see your health changing. What I love is that Function doesn't push supplements or fad advice. Real objective data interpreted by top doctors who are not trying to sell you anything. If you want to go out and get all this testing done on your own, go ahead. It's going to be like 10 grand. With function it's $4.99 a year. Even less if you use our code. To me it's a no brainer. You can't improve what you don't measure. Function gives you a 360 degree view of what's actually happening in your body so you can stay ahead of your health. Learn more and join using our link. Function is a near 360 view to see what's happening in your body and our first thousand followers get a $100 credit toward their membership. Visit functionhealth.com jordan or use gift code jordan100@signup to own your health. This episode is also sponsored by Caldera Lab. I've never been a ten step skincare guy. American Psycho anyone? For years I didn't even use soap. But eventually my skin started feeling dry and rough and that's why I found Caldera Lab. It's simple, Made for men actually works. Their flagship product, the good is an award winning serum with. I guess they have awards for serum now. Anyway, it has 27 active botanicals, over 3 million antioxidant units per drop. That's probably a lot. It protects your skin from all the daily junk, pollution, stress, lack of sleep.

[B]

Ha.

[A]

Can protect you from lack of sleep. How about protecting the rest of me from lack of sleep? Anyway, it makes it look smoother and healthier. There's eye serum which helps with dark circles puffiness which I have plenty of. My face is a battleground for these products. My favorite is the base layer. It's their lightweight moisturizer, super hydrating, fast absorbing leaves, a clean matte finish. No grease, no shine, just healthy looking skin. Just like how simple it is. There's no crazy routine, there's no gimmicky ingredients. Everything's backed by science developed by top cosmetic chemists who test every formula until it's perfect. And since using it, people actually have told me my skin looks good, which is a weird compliment to get as a guy. It's high praise. I'm pretty proud of that. Skincare doesn't have to be complicated, but it should be good. Upgrade your routine with Caldera lab and see the difference for yourself. Go to calderalab.com jordan and use jordan at checkout for 20% off your first order. If you're wondering how I managed to book all these great authors, thinkers and creators every week, it's because of my network, the circle of people that I know, like and trust. I'm teaching you how to build the same thing for yourself for free over at sixminetworking. Com. This is a down to earth, non cringe, decidedly non awkward course that is just practical stuff that'll make you a better colleague, a better friend, a better connector. A few minutes a day is all it takes and many of the guests on the show subscribe and contribute to the course. Come on and join us. You'll be in smart company where you belong. The course once again, all [e-mail] all right, now back to Mike Feldstein. It's funny, this exact same thing happened. I thought we need to test the water in San Jose because I'm from Michigan, we have clean water. And there was a guy who was next door, he was a doctor, and he was just like, why don't you just get a reverse osmosis filter and then you know your water's clean. And I was like, this guy, you're onto something, right? Either test the water and hope that the quality stays consistent, periodically tested every month, or just get a machine.

[B]

City water is cleans everything.

[A]

Yeah, yeah.

[B]

If you have well water, you have bacteria problems. If you have city water, you're going to have a lot of chlorine and potentially way too much fluoride. Because think about it, they're taking like rainwater and other people's sewer water and they're disinfecting that water so it doesn't kill you. So, like, that's what more do. Like, people are like mad at the city. The city's trying to make us sick. I don't think so. They're trying to make it so the bacteria doesn't kill you immediately. And then you have to filter that drinking water. And with air, there's no intermediary. So the rubber from the tires, the chemicals, the restaurants, the forest fire, the glyphosate, the chemicals people are using in their, in their balance sheets, all the toxic things in the world come into your home. So I think we're going to look back in 10 years from now, 25 years ago, dentists didn't use masks or gloves as a kid. You would just drink straight from the hose. And you would just drink tap water.

[A]

That yummy metal, copper, whatever. Penny, taste.

[B]

And then we all learned. You're like, oh, you need to filter your water. And then we're like, oh, microplastics. And then once you realize it, when you get the plastic bottle, you taste the plastic. Yeah. Like, if you just trust yourself. So I think we're going to look back and now and in Asia, like, I remember going to Kuala Lumpur and other parts of Asia where, like, I went to a bank and every single teller had an air filter in each little room. Like, and when I'd go to the mall and they'd have air purifier stores, so their air awareness is way more ahead.

[A]

Why do you think that is? Is. Is that a dirty city with a lot of air pollution?

[B]

I think the pollution historically was worse, which increased their air awareness. They're like, we're getting sick. I put this machine in my room and I'm breathing better and I'm sleeping better and I'm feeling better. It's like, why do we filter our water now? Because we realized that it was dirty.

[A]

Taxi drivers in Beijing and Shanghai, they'll have this little tiny box that's like this big. It's like the size of your, you know, a fat wallet. And I'm like, what is this? And they're like, it's an air purifier. And I'm like, I don't want to be the bearer of bad news, but this 999 Temu air purifier that you've had in here for a decade is not cleaning all the air in this car with the doors opening every five minutes. It's like it's not doing anything. And they're smoking, right? They smoke their cigarette and they blow it out the window. And they're like, don't worry, I got an air filter. And it's like, oh, China, never change. This reminds me of a skeptical Sunday episode we did about expiration dates for food. And one of the subject matter experts, he was just like a food expert of some kind. I can't remember. I said, like, what about this? And the dates for this? What about meat? It's dangerous. And he goes, you know what? If you smell meat and it smells really bad, don't eat it. And if you smell meat and it smells fine, it's almost, almost certainly fine, even if it's expired by a week or two. And I was like, why the day? And that was what the whole episode was about. But basically, to your earlier point, your nose is really good at telling you whether something is safe to eat or breathe or not, because that's literally the whole point.

[B]

But all of these things, like tracking your sleep. You know, if you track your sleep and you track your steps, not that you shouldn't. There's a lot of good data that you can get from that stuff. The downside can be, though, is going off the expiry date, you can go down a path of not trusting yourself to be like, do I feel like I need to walk? Like, did I move enough today? Let me check my phone. Yep, we're good.

[A]

You get obsessed with that. I think I've mentioned on the show before that there were fires outside, so I couldn't go outside. And I wanted to get 10,000 steps. I walked around my kitchen island like, a thousand times, maybe literally, because I wanted 10,000 steps. And it was a smaller. It was smaller than this kitchen island. I went around that thing. It took, like three and a half hours of me just walking. My mom was like, are you okay? Cause I looked mentally ill. Right. I was just walking around the kitchen island over and over and over until I had knee pain and 10,000 steps. It was just. Yeah. And I've sat down and went, why did I do that? How important was it to get those 10,000 steps? Before we forget, I want to go back to something you said earlier, which was that some of these artificial smells are. I can't remember how you phrase it. Kind of the new smoking, synthetic, like.

[B]

Fragrances are the new secondhand smoke.

[A]

Yes. Because whenever I get in an Uber, if they have those rock chunk things that they keep in the little can that smell terrible, like fake cherry, I tell the driver I have to cancel. I go, oh, I'm sorry. I'm allergic to these. I don't know if I'm really allergic, but I will get a slamming migraine. What's allergic for an hour, right? Yeah, I don't know. I don't know how to.

[B]

Christmas tree of death.

[A]

Yeah. Or if there's one Christmas tree, I'm probably okay if there's eight, which. Why are you using that many? If it's expired, throw it away. Or do you just want eight times the scent? That, to me is like, I can't deal with that. It makes me want to vomit. It makes me car sick. So it doesn't surprise me at all that these are bad for you. But I love data because I'm Going off of. I feel like these are.

[B]

Which is actually what you should do.

[A]

Yeah, I suppose what we should do. Yeah. Another thing, Glade plugins. Disgusting.

[B]

The same as the Febreze stuff. Yeah. And it's heavily correlated to what we were saying before about the mold because oftentimes the reason that people are desensitized to the mold, also the molds that are really bad for you smell the worst. What a surprise. Yeah, sure. Like the ones that make you sick, you smell and you feel crappy. So because of all this synthetic fragrances, whether it's perfume, cologne, I can smell Speedsteak or Old Spice, like across the house.

[A]

Yeah, it's. Yeah, that deodorant is.

[B]

So this is really cool. When cigarette smoking was very normal and you could do it everywhere, if you would tell someone to stop smoking, you were just like, bitch, you're an asshole.

[A]

Yeah, you're the jerk who's running everybody's.

[B]

It was your preference, like, hey, stop smoking.

[A]

Right.

[B]

And you know, asshole, like, you were just this annoying person.

[A]

Right.

[B]

Then we learned about this little thing called secondhand smoke. Secondhand smoke was one of the greatest marketing campaigns, like positive marketing campaigns of all time. Because it took it from, you're giving my kid cancer. So telling someone not to smoke was like you invading on their fun. But when you realize that the secondhand smoke was just as cancer causing and making you just as sick as the person who was smoking it, that angered you, that galvanized you, that gave you permission to be pissed because now they were impacting you. Kind of like the COVID stuff. It's like, you know, you're making me sick.

[A]

Right.

[B]

So when someone else's choice is impacting you, then that gets people kind of fiery. And that's how you get emission and get things moving. Then the reason I call it fragrances of the secondhand smoke is because you're not the one who put that fragrance in the Uber, in the Airbnb, in the hotel room, when you walked in the mall. They're everywhere now. And synthetic fragrances, it's like natural flavors in food. It's like thousands of chemicals. So if you look like anyone who could Google it, type in like what chemicals are in cigarettes that are in fragrances. And there's a huge list like formaldehyde being right at the top. And benzene should chatgpt this.

[A]

It's probably like the Venn diagram is probably pretty nice.

[B]

It's very similar. Like formaldehyde, benzene would be two of the really big ones. But there's a lot more. So the same stuff is put in the fragrances that's put in the cigarette. I'm actually writing a blog post right now on this and the. The AI image that I got generated was a guy smoking a Glade. Plug in. So there's good news and bad news here. And I always tell people, I'm like, the only bad thing that happens if you put a Jasper in your home or in your bedroom is you will become an air snob. And they're like, ha, ha, I want to become an air snob. Yeah, you do. So all of a sudden you're going to go to like friends homes and family's homes. Like your home stinks and you didn't notice it before.

[A]

It's a great way to make friends.

[B]

Wow.

[A]

Your home smells like shit.

[B]

Yeah.

[A]

How to not get invited back to Thanksgiving. Your home stinks.

[B]

Things will bother you. You're going to be asking people to open windows and doors all the time. It's an air problem.

[A]

It's December in Michigan. We're not opening the doors, Jordan.

[B]

So your olfactory system is a fancy way of saying, like your smelling system. Yeah. So get this. When you smell something delicious, you start salivating.

[A]

Sure.

[B]

So I Learned this from Dr. Satcha Patel. Not sure if you know him, but he's great. He helps people lose a lot of weight and change their whole health and everything. And a lot of it is by how you eat. So he's like, never eat unless you're salivating. The idea is like that. The salivation is a very normal part of the process. That's what happens when you smell the food and then the saliva tells your gut, like, yo, this is what food's coming. I see some steak, some broccoli, start preparing the enzymes to break down and absorb the nutrients of whatever's coming. So I've heard the stats vary, but 50%, roughly, of the enzymes that get created in your gut are from your olfactory system, from your ability to smell. So if you've been smelling fragrances, whether that's from the Speedsteak or the cologne or the perfume or the Christmas tree.

[A]

I'm getting ready to digest some ban or whatever the hell this smell.

[B]

No, you're. Your body doesn't know food's coming.

[A]

Oh. Because it's masking all that is masked.

[B]

So all of a sudden your ability to absorb nutrients is completely blended. Your ability to absorb the nutrients and process it all. So it's huge. And it impacts your weight and it impacts your nutrients. So what happens is and that's why I actually started to smell my food more closely. Like, when you take your food, it's amazing. Put the food to your nose and take a few deep breaths through your nose. If there's a few different things on the plate, smell each thing slowly. All of a sudden you'll feel like a rush of saliva gets created.

[A]

This is such a funny thing to do in front of other people. But yeah, I. Okay, I'm following.

[B]

I mean, people pray anyway. Like, what is prayer? Like, have a moment of gratitude, add.

[A]

A little smell, give it a little sniff. Okay.

[B]

Try it once. Smell your food and you'll feel just a rush of saliva get created. It's like, whoa. So your olfactory system regenerates every 30 to 60 days.

[A]

So what does that mean?

[B]

Basically, the neurons in your nose that are blunted from all the fragrances. In your modern life, when you stop using synthetic products and you start filtering the air at home, your ability to smell in 30 to 60 days is completely regenerated. So now all of a sudden you can smell food, you start salivating more. I find I eat way less. And the air snob thing is not just a placebo because your system is much clearer and your neurons are replaced from all those fragrances. And the Febreze effect, that was blunting it because it doesn't just stunt it in the moment.

[A]

That was my next question. There's a residual effect, so it's permanently damage. Can permanently damage this up to two months? I did not know that. That's crazy. I just figured all this was really poorly understood. I didn't think people actually, but it's amazing.

[B]

So there's a brand that I love called Primally Pure. They make really good deodorants and other products. They have a regenerative farm in Temecula, so they make all their own products. When you start using like a, a better cleaner deodorant for a couple weeks, all of a sudden those speed sticks are like repulsive.

[A]

I could never stand that stuff. Even the, I think we were talking in the car, really expensive, you know, French perfume or cologne. I can smell it and I can go, this is good stuff. And if it's cheap or deodorant or whatever, I can smell that it's cheap. And I think it's probably just the chemicals they use. And if cologne or perfume has gone bad, I can smell that. Most people don't know that that stuff goes bad. You can tell a three year old bottle of cologne or perfume from a fresh one and it's because the chemistry changes. And. And so a friend of girl that I dated when I was in New York a million years ago, she was like a French nose. Right. So she smelled different perfumes and ingredients and designed the fragrances. And she told me that what was the only other person that she knew who wasn't working with her that could smell all these different things. So this is not a blessing, it's not a humble brag because mostly I'm just smelling really disgusting things or comes in handy on the subway. Right. It's an enhanced sense of smell. But really cheap fragrances give me a headache. They almost taste bad, if I can phrase it that way. And they burn my throat or my nose.

[B]

That lemon glade thing, there's no lemons in there.

[A]

There's no lemons in there. Right.

[B]

It's funny how like the word chemicals is bad. Natural flavors is a really nice word for chemicals and fragrances too. So I'm here to make you realize when you're saying fragrances, you're typically just saying chemicals.

[A]

Chemicals. Yeah, well, everything is a chemical, so there's the other side of that.

[B]

But yes, basically, fair.

[A]

Good air should basically smell like nothing. Yeah.

[B]

Or like nature. Like cedar, like pine, like like what outside smells like close to nothing.

[A]

Close to nothing. Yeah, exactly. So no essential oil diffusers.

[B]

There are good oils.

[A]

Are there? Yeah. Because I would think oil in the air is bad generally.

[B]

I mean, I'd rather do it outside or open my windows or scrubbing my air.

[A]

Yeah.

[B]

But if you do that, you can get away with a little bit more.

[A]

Yeah. Clean air for me is just. It's become more and more important as time goes on, just. Cause I. I'm in that room all the. In my office, in my studio all day and I've got electronics in there. I don't know what that does. I used to be in a room with a monitor that I think generated a lot of ozone because it could. You could smell it and it would make me like, I didn't love being in there all day with that and so having fresh airflow and things like that. But part of that could have been CO2. And I'm wondering about CO2 levels because I feel like when I'm in that closed room for a while, a couple hours, let's say I do a three hour podcast in my studio, I start to feel tired and I'll turn the fan on because I think I'm hot. And then eventually that sort of circulates air.

[B]

CO2 monitor feel better for. No, I'M going to leave you one.

[A]

Yeah, please. Because I bet you I'm just breathing all the oxygen out of.

[B]

I'm going to leave you one. I got one here. I take one everywhere I go. Yeah, I bring them on planes. I bring them on everywhere I go.

[A]

So that room is soundproof, which means that air does not go in and out under the door. It does not go through the return unless the H Vac is on, which it never is because it's California. I almost never need it. And so unless it's hot as balls or somehow cold, the H Vac is off. And if I'm in there for three hours, man, it's yawn city. And I used to just think, oh, I'm. I need more caffeine. No, I'm tired from talking. But I'll be in there doing emails and it's like, nope, it's 10am And I'm already like beat. And I come in here, do a lap around the living room and I'm a new man. And so I'm convinced it's something with.

[B]

The CO2 and you can get a vent, a very, very quiet vent that will just vent directly outside and then it will just pull air in from the rest of your home and that will make a big difference. So I'll give you a CO2 sensor. Yeah, than track it.

[A]

I'm so curious now because I was doing a little bit of a talk with my friend who's like a breath work person. It's just ironic to me that we are obsessed with breath work and yoga. But then the air you breathe outside of that 20 minute burst, screw it, whatever.

[B]

And a lot of people are doing breath work in moldy rooms with high.

[A]

Seas with a Glade plug in masking the scent. Exactly. So I know that that air quality that CO2 has got to mess up.

[B]

And that's why everybody sleeps on planes.

[A]

I always fall asleep on planes. Yes.

[B]

So CO2 is typically 1800. So outdoor CO2 is like a little over 400. Indoor 600 to 800 is normal. @ a thousand, the brain fog starts kicking in. Planes are typically 1800, 20, 200. By the way, planes have some of the cleanest air of anywhere.

[A]

Cause they cycle it in and out.

[B]

If the filtration wasn't amazing, everyone would get sick every time.

[A]

Yeah, that's what I thought.

[B]

So very clean, like scrubbed air, but very high carbon dioxide.

[A]

Is that just because of the.

[B]

It's so they're not bringing in much fresh air. Energy efficiency.

[A]

How are they filtering the air? Cycling the air. If it's not, if they're not bringing.

[B]

In the air, I mean they're able to recycle it to be as energy efficient as possible. If they were breathing in more and more cold air, the heating cost would be pretty high.

[A]

Oh, so they're not bringing in outside air in a plane, they're just scrubbing the interior air of the plane. I did not know that. That's gross. I'd rather that's something I could have.

[B]

But the CO2 is high and that makes you really tired. So if anyone's in like you know, in an, whether you're in an elevator or a classroom or an office, that or if you're at a house party and you're just like, I just need to go outside and get a breath of fresh air. Pay attention to if you're in an indoor space with a bunch of people and then when you go outside and take that first breath you're like, ah, yeah. And I wish I could tell you Jasper will solve this. It will not.

[A]

Yeah, that's a.

[B]

You need fresh air, it needs to vent out. And I think like with all the climate stuff, the thing that they should really be pointing their finger at is the carbon dioxide's going up because like it used to be 150, a few hundred years ago, it's going up by two or three a year. When they call like carbon gases it's so unrelatable. But if you put anybody in like a closet with five people and they made it feel stuffy, you're like on this path. In 50 years outside is going to feel like that recording studio in terms of stuff you're like, that is a scary thing that makes me want to take action.

[A]

That's scary because it means, I mean my brain just doesn't work as good.

[B]

And that condition, nothing works that good.

[A]

So we're all going to have brain CO2, brain fog.

[B]

I don't know how fast we can evolve, but probably not that fast.

[A]

Yeah, probably not that fast. What about sleep? I noticed that when I sleep with a window open, I just sleep better. And I don't think it's white noise, I think it's gotta be the air.

[B]

So yeah, that's why the ingredients of a good sleep, usually a comfortable bed, good pillow, hopefully non toxic linens, clean air, cool air and quiet. And if any one of those things is off, you're gonna have a bad sleep. Like your sleep quality is only as good as the weakest link. So you could have the most comfortable bed in the world. But if it's really hot or really loud or the air is really dry or really humid. Clean air is a huge deal though. I always tell people like if you're buying one Jasper, put it in your bedroom. Fan speed 3 and dark mode. You can get the air about 30 times cleaner in the bedroom. So fresh air is good with a window, especially if the CO2 is high. But scrubbing the air is like essential. So we did a study with 150 people using Oura rings last year. So we gave 150 people Jaspers in exchange for one month of sleep data. The average person slept 25 minutes more per night, 18% more deep sleep. HRV scores went up a little bit and people fell asleep five minutes faster. Because think about it, the average indoor air is five to ten times dirtier than outside. So if you think about it, at night you're sleeping, you're not drinking water, you're not eating food. Literally the only thing that's keeping you alive is the air. When you test the average air inside, you're breathing in mold, bacteria, VOCs, bug particulate fragrances, paint fumes, everything.

[A]

Yeah.

[B]

So your body is somewhat playing defense. It's dealing with all that stuff. When you turn your bedroom into a clean air sanctuary, your body can heal itself if you get out of the way.

[A]

What about babies and kids? Are they more susceptible to dirty air than adults?

[B]

Average adult. So you eat three pounds of food a day, two or three liters of water and you breathe 17,000 liters of air. Adults breathe about 15 to 20,000 times a day, toddlers breathe about 60,000 times a day. And newborns can breathe a hundred thousand times a day. So their respiratory rate's much higher. So they're breathing more. Their lungs are smaller, their immune system is less refined. So that would probably be the case there.

[A]

It is a toxic world out there. How about a breath of fresh air from those that make this show possible? We'll be right back. This episode is sponsored in part by Jasper. Quick side note, the guest today, Mike Feldstein, he's the guy who created Jasper, which we have all over the house because it works so well. I'm not just saying that because he's here. We've tested a ton of different air purifiers over the years. Mike came up with Jasper after working on home restorations after Wildfire. So he knows what bad air really looks like, smells like, does to you. He basically realized the stuff people buy for their homes is it's just not on the same level as what's used commercially. So he built Jasper to bridge that gap. Industrial level performance. But it's quiet, it's efficient. Something you don't mind having out in your living room. What I like is how it reacts. You cook, the air changes, it ramps up. Wildfire smoke rolls in, it kicks into gear. It's also been great for allergies. My whole family breathes just a little bit easier with these things running. Last year they sold out when he was on the show. People had to wait and their inventory is actually running a little bit low again. Now is really a good time to beat the rush. It's also the best deal. So if you want to check it out, Jasper co Jordan is the link. Code jorphdan gets you 25% off. But honestly, even if Mike weren't here, I swear I'd still be talking about it. And I have before. It's that good. That's Jaspr co Jordan Code Jordan. This episode is sponsored in part by Airbnb. I've been so burned out cranking out content lately that all I can think about is travel. There's just something about stepping out of your routine that hits the reset button like nothing else. I got a trip to Patagonia coming up, which I'm ridiculously excited about. It's that magic of meeting new people, trying foods you can't pronounce, exploring new cities. That's really what travel's about, frankly. Not the checklist or the perfect itinerary, but the experiences and connections you make along the way. Those moments end up being worth more than anything you buy, which got me thinking. While you're off exploring, your home is just sitting there empty. Why not host it on Airbnb while you're away? If you ever considered hosting but were worried maybe it'd be too much to manage, Airbnb's Co Host Network can help. With Airbnb's Co Host Network, you can hire a local co host to manage everything from creating your listing and messaging guests to on site support and even design and styling. So while you're away, you can rest easy knowing your home is in good hands and your guests are happy. It's a smart way to turn your space into a source of additional income without adding to your plate. If you've ever thought about hosting but you want a little help, find a co [e-mail] host. This episode is also sponsored in part by Shopify. I've got a lot of friends who run businesses. Every single one of them who sells online uses Shopify. They've even shown me the dashboard. You can see all your sales metrics. You run your store right from your phone, which is pretty awesome. So when a friend and I launched our own e commerce business recently, of course we went straight to Shopify. That's the sound of another sale on Shopify, the platform powering millions of businesses around the world. Shopify runs about 10% of all E commerce in the US. What makes it great is how easy it is to get going. You build a store with hundreds of beautiful templates, tweak everything to fit your brand and and use Shopify's built in AI tools to write product descriptions, headlines, even enhance your product photos. And when it's time to grow, Shopify's got you covered with marketing tools, inventory management, shipping, returns, all the stuff that usually gives you a headache. So if you're ready to sell, you're ready for Shopify. Turn your big business idea into with Shopify on your side, sign up for your $1 per month trial and start selling [e-mail] Jordan go to Shopify. If you like this episode of the show, I invite you to do what other smart and considerate listeners do, which is take a moment support the amazing sponsors who make this show possible. All of the deals, discount codes and ways to support the show are searchable and Clickable [e-mail] deals. You can also email us if you can't find a code. We'd love to help you with it. I'm Jordanordanharbinger.com yes, it is that important that you support those who support the show. Now for the rest of my conversation with Mike Feldstein. I always gift people an air filter, usually get them a Jasper. When I was a kid, yeah, I kind of figured it would be because one thing I noticed that's kind of, I don't know, ironic is people will have a baby, right? And so one of the first things they do is they go, we just repainted the nursery. And I'm like, that's a nice thought. But now you've got this paint, latex paint off, gassing in the room. And they go, don't worry, the baby's a month out. And I'm like, still? And then it's like, okay, well, but then you put all the baby blankets and the pillow and the stuffed animals and the crib that you assembled is all in there getting all of that stuff stuck to it or whatever. And the diaper pail and the diaper Pail. Okay. I hadn't thought about that.

[B]

I'm on a war against diaper pails. And I got a new baby at home right now.

[A]

Yeah. Oh, that's right.

[B]

So anybody who is having a baby soon or is going to have another baby, I would recommend five, six months. I know you like to wait till the end, but as early as you can. If you want to paint and do all that stuff, do it as early as you can. You know, don't get a used bed, but if you can get a crib secondhand, that would be a good idea because it's already off gassed.

[A]

What's off gassing? I probably should have explained that.

[B]

So off gassing is. Think about that new car smell, new home smell. You bring in that bed, you get that whiff of formaldehyde that stays for a while.

[A]

Yeah, yeah.

[B]

Off gassing smell is basically formaldehyde.

[A]

Yeah. Okay.

[B]

And it could take a year for something to off gas. And when things are manufactured in a factory, as soon as it's assembled, they wrap it up in plastic, they ship it up, and then you open it in your home and bam. So little baby just got born in a hospital, by the way. I've been saying this a lot, and it's been a lot lately, but if anyone's. We're local in Austin, so if anyone is having a baby in a hospital or a home birth in Austin, we will bring a Jasper to the hospital, to your birthing suite for free. And you get to take it home. That's a gift. That's Jasper's gift.

[A]

That's pretty cool.

[B]

To the next generation. Well, I believe that it's the adult's responsibility to give their kids clean air. And part of the mission at Jasper's, if the parents aren't gonna do it, we'll do it for you. So. And that way that kid's gonna be breathing clean air. So if you're in Austin, that is a little perk that we offer. But those diaper pails, man, if it smells like shit, it is shit. And if it's shit, it's bacteria. Put the diaper pail outside of the baby's room and then empty it. If you're gonna use it, empty it every single day. And if you still disagree, then I have a little challenge for you.

[A]

Put it in your bedroom.

[B]

Put it in your bedroom one night. One night. See what it feels like to have dirty diapers in your bedroom. And if you can't tolerate it, it's funny. People love their babies and you do Anything for your babies. And then you literally put them six feet away from a poop canister. And I like that as an example because it just shows how much things are just a lack of awareness. All you have to do is be told that once and no one argues that. Everyone's like, oh, shit. No pun intended. Yeah, yeah.

[A]

Geez, that is gross. How do people take advantage of the free Jasmine?

[B]

Jesse, Go to our website. Contact us. Okay, tell us a week or a month or however much the more heads up you can. And then we'll either send it to your home or we'll drop it off at the hospital. And then you take it home. That's your baby's first gift.

[A]

That's pretty cool. That's pretty nice of you. So people who heard the last episode that we did a couple years ago now, they ordered the Jasper after the show. A lot of people did. And they said that it was backordered, which, you know, I'll pat myself on the back maybe. We ended up selling plenty of Jaspers.

[B]

You did.

[A]

Did you end up shifting your manufacturing? I mean, this is a little inside baseball. I don't know how much people care, but I'm curious because manufacturing stuff is a huge pain. You have tariffs now. Like, how's that? How's that all shifted?

[B]

It's been a two and a half year process to add a second factory. It's just not very responsible business to have one factory, especially when people are trusting you to have that filter there every six months. So we have added redundancy to our manufacturing. We're trying to build a factory in Texas. It is so hard.

[A]

Yeah, yeah, yeah.

[B]

It is so, so hard to manufacture here from the cost of land. And you just think about, like, when you think about it, you just imagine like the labor and then you're like, wait, no, the land is way more expensive, right? Like when you look at a commercial lease for a building, it's like 50 to 60,000amonth. Then you're like, in China it's 5,000. So you don't realize it's the real estate. Then it's the cost to build the building. Then it's the electrical cost. So it's not just like the labor and can we get steel and paying people more money? It's the whole thing that makes it nearly impossible.

[A]

There's a During COVID a guy also from Texas, who's a friend of a mutual friend of ours, he wanted to make masks domestically and he was like, pulling out all the stops. Like, how do we do this? How do we get the material? I need this. So I was helping him source special kinds of fabric for these masks. And one of the ways that he got stuck was it's very, very expensive to buy machines, import machines, and put them on enough land to make it worthwhile in the United States. Even in Texas, where it's like, hey, we're not California. We don't have all these dumb rules and regulations that are stopping business. It's like it's still ten times the price.

[B]

And in China, they have these companies that do basically, like third party skilled manufacturing folks. So you can call and have 5,000 people show up who know how to do assembly. We don't have that. We have that for, like construction, kind of like temp workers and stuff, but not so much for manufacturing.

[A]

Wow.

[B]

So they're just so well built. And it's very frustrating.

[A]

Yeah.

[B]

Because like every bone in our bodies want to make the product here.

[A]

Yeah.

[B]

But it is very, very difficult.

[A]

Yeah.

[B]

But we will be able to. We will be able to do it. It's probably going to take us about two years to manufacture in Texas. We will be able to do it. Also, America only can make 20% of the steel that we need as a country.

[A]

Oh, I didn't know that.

[B]

Yeah.

[A]

Where do we get it?

[B]

Canada, like Turkey and like a bunch of different countries.

[A]

I figured we bought it from Canada. Yikes.

[B]

No, it's coming from all over. But America can only produce 20% of the steel that we need in the country, and it takes 25 years to set up more steel production.

[A]

That sounds like a national security issue.

[B]

It's not good.

[A]

Yeah. Yikes. Especially like when you put it, the China can have 5,000 people show up overnight and assemble things, and we can't do that here. And also, we don't have steel. Somebody email me about this and make me feel better or worse and we'll do a show on it. Man. Thank you. This is really interesting stuff. I never really think about air quality. Like I said after the first episode, it was something I just never focus on. Before I let you go, you're building a school that's kind of a departure from clean air. Or is it?

[B]

I don't know. No, it's not.

[A]

Okay.

[B]

So my daughter Aria, she's five now. When she first started going to school, she was two and a half when she started five, first week she comes home, boogers, stuffy nose, cough, sick. Yeah, she got better for like two days. Sick again. And all of us were sick constantly. She wasn't in Bubble wrap. So basically the doctor reading online, talking to doctors, like it's totally normal till your child's like seven. They have to get every infection and build up their immune system. I'm like, I don't understand because she was on planes and we were at hotels and we were traveling.

[A]

Like she didn't get sick back.

[B]

She's been exposed to a lot of people. Why schools? You know, I'm picking her up from school and I'm like, literally, if you designed a classroom to make kids as sick as possible, they got like a perfect grade. So think about the way, the way the school was built. First of all, two Glade plugins. I would unplug it every single day when I would pick her up and I would like hide it. And every day it would be re plugged in. They have toilets in the class with no ventilation. So there's two toilets with a diaper pail, no window, no fans, windows that don't open, carpets that don't get cleaned. Horrible fluorescent lighting, harsh chemicals and cleaning products that they're using after hours. We switched Aria's school and we gave the school Jaspers for every classroom. And instantly Aria stopped getting sick. What a surprise. Because like when we kids are gross.

[A]

They are really gross.

[B]

Boogers and poops and breathing and coughing. They get each other sick all the time. I started reading more and more into this and there was a study done in Finland where they put air purifiers in 50% of the classrooms and absentee rates in teachers and students dropped by 30%. They put air purifiers in half classes. The classes that were cleaning the air. Absentee rates drop by 30%. So the school is called Kindling Academy. We purchased the school in our neighborhood in Austin. The whole purpose of the school is we're going to try to reduce absentee rates by 50% by creating the healthiest school in America. So what are we doing? Jasper's in every class, whole building, water filtration. We're getting lighting systems that actually match the circadian rhythm of the sun. So throughout the day, the frequency of the lights will change. And if it's a cloudy day or a sunny day, like on your iPhone, kind of like that. Yeah, but like it will match the weather. So if it's a sunny day versus the cloudy day, the frequency of the lighting will match the sun that day.

[A]

Huh, that's kind of cool.

[B]

The classic.

[A]

What does that do again?

[B]

Well, it's just unnatural for your body to go outside and then come inside to this very artificially lit environment. Like your body's like tripping out. It doesn't know what to do.

[A]

I wonder if I can do. These are all like what Philips hue.

[B]

Bulbs I would recommend has a low hanging fruit. I would set them up to go red in the evening.

[A]

They do. They go red and they get really dim.

[B]

So that's like a pretty good way.

[A]

Orange and then they go red or something like that. Yeah.

[B]

So the idea is public schools are funded on attendance. That's why they have all these truancy laws, so you can't miss more than two weeks of public school. Or they like do hearings and you get in trouble and all that, because that's how they're funded. So our thought process is if we can reduce absentee rates by 30, 40, 50%, it becomes financially aligned for the public schools to create healthier buildings.

[A]

I see. Wow, that's smart.

[B]

And we were trying to find a good school for our. And they were either like awesome and outdoor and kind of like nature hippie schools.

[A]

Yeah, we got one of those.

[B]

But like, they wouldn't teach them to read.

[A]

Yeah, you can't do math, but you can climb trees.

[B]

Exactly. Or it was completely the other side where it's like they're teaching them to be these little baby geniuses and they don't get to go outside at all. I'm like, it's not that much to ask for both. And like, kids should be excited. Like, kids love kids. Why don't they love school? School should be fun. So we're like, how do we take a school where they're mostly outside? We're going to build screened in porches around the whole school so they can kind of have that indoor, outdoor, fresh air environment. So basically pay teachers well, make really healthy environments, track the attendance, track the sick rates and inspire people to try to do the same.

[A]

Yeah, that's pretty interesting. I never really thought about schools being super unhealthy. And also that you could make it financially. You could basically make it profitable or at least financially aligned for them to have the right kind of lighting, right kind of water, right kind of air.

[B]

Yeah. So we're going to. And by the way, this is another thing. Right now we're only doing Texas because we got overwhelmed on the last few podcasts. But any school in Texas, if your kids are in private schools, message us and we will donate Jaspers to every class in your kid's school.

[A]

Nice.

[B]

We can only do it with private schools because public schools are a pain in the ass to deal with because.

[A]

You need like 16 lawyers to clear having a device in the classroom.

[B]

But if your kids in a school or if you're a teacher or a principal yourself and you want clean air in your school, hit us up. We got the babies, we got the kids.

[A]

Mike, thank you very much, man. I appreciate. I always. It's one of those topics that I just didn't think I would care about until you realize it affects your sleep, it affects your health, it affects your muscle growth, it affects your cognition, it affects your. For me, I'm. I know everyone says this, but I'm like, actually adhd and it's hard enough for me to focus. Having low oxygen content or smells bugging me is like the last. I just don't need more distractions. So once you find out that air is kind of connected to like every aspect of your performance, I had this.

[B]

Recent insight that was. I think the reason that people don't pay attention to air is because it's free.

[A]

Yeah.

[B]

So, like, food, you, like, you get really hungry and then you have to go buy it. Like you physically have to. You get thirsty, you have to go get it. But air is so abundant and free that you're not really thinking about the quality of it and how it impacts you, and then it's not all the same. So once we got aware of better food and better water, we started to take action.

[A]

Also though, with water, you taste it and you go, yuck, something's not right. But very. Unless you. Like you said before with mold, unless it's like, holy crap, what's wrong with your home? Yeah, it just smells mostly like nothing and. Or it smells the same equal bad for years at a time and you just ignore it.

[B]

So. Yo, the interesting thing about this timing is so yeah, last time I was on the podcast was about five or six weeks before Black Friday.

[A]

Oh, yeah.

[B]

And we were back ordered two months.

[A]

Yeah. Whoops. Yeah, Black Friday.

[B]

No, dude, it's C.O. jordan was a big hit.

[A]

Yeah.

[B]

This time no Code Jordan, guys. Because it's already Black Friday right now. So I think for about one more week, it's $400 off on Jasper. So Jasper is normally 1199 and right now it's 799. After Black Friday season, though, if you use Code Jordan, like, let's say you're listening to this episode weeks or months later.

[A]

Yeah.

[B]

Code Jordan will forever be $200 off. Nice. So that will never go away, but right now happened to be the cheapest time that Jasper will ever be. We basically don't ever do sales except for the week of Black Friday, and that is right now. So Jaspers are $400 off right now for about one more week. So we might be sold out by the time you heard this, but if we are, it'll be a few weeks or so. And I firmly believe that cleaning up the air quality in your home is by far the lowest effort. You know, you don't have to take a sauna every day. You don't have to journal. You don't have to go to the gym, like, do those things too.

[A]

You don't have to meditate. You don't have to cold plunge.

[B]

Very few things are so good for your health and your energy and your sleep that don't take willpower every single day. That's why me too. My willpower is not great. This is one thing I do. So the website is jaspr.co. and if you really do like using code Jordan, throw it in there. Maybe it will save you a couple extra bucks. We'll see.

[A]

Yeah, nice. We'll link to it in the show notes. Normally I don't allow people to pitch like that, but whatever, I was going to do it for them.

[B]

It's Black Friday.

[A]

That's right. It's Black Friday.

[B]

Black Friday.

[A]

Thanks for coming in, man.

[B]

All right.

[A]

Imagine facing a rare incurable disease and finding out that AI could repurpose an FDA approved drug as a potential cure. That's the breakthrough achieved by Dr. David Fegenbaum and the mission of his company, I'll never forget. The doctor walks in the room and.

[B]

Says, david, your liver, your kidneys, your.

[A]

Bone marrow, your heart and your lungs.

[B]

Are all shutting down. That's it.

[A]

Like, we've tried everything.

[B]

There's nothing more that we can do. I was terrified.

[A]

I was like, had my last rites read to me.

[B]

Of course, no one thought that it was even possible that I could survive. You're dying from this horrible disease. Chemotherapy just gave you a little bit of a window, but it's probably going to come back. So what's your game plan to prevent this thing from killing you? Well, the only way to get back.

[A]

Is to use the tools that you have within reach.

[B]

I'm like, shit, I've got this horrible disease. And the only way that I might be able to save myself is if I can find a drug that's already at the cvs. And so my mission then became, could I figure out what the hell's going.

[A]

Wrong in my immune system?

[B]

So then maybe I could find a drug that already exists that could treat it. I'm not supposed to be here. Like my drug wasn't made for me. It saved my life. It was always there. I am completely on fire about this idea that there are drugs at your nearby cbs, your nearby by Walgreens that could help more diseases and more people. But the incentives aren't aligned for us to do that.

[A]

So we created EveryCure a couple years.

[B]

Ago because we believe that every drug.

[A]

Should be utilized for every disease it possibly can, regardless of whether it's profitable or not. 80% of our drugs that can help people today and tomorrow, no one's doing.

[B]

Any research whatsoever to figure out more uses for them.

[A]

Tune in to episode 1005 of the Jordan Harbinger show to explore how existing medications are bringing new hope to those confronting elusive illnesses. Huge thanks to Mike for joining us once again. If today's episode made you question everything you're breathing in right now, good. Because wildfires don't just burn trees, they leave chemical souvenirs in your lungs for months or even years. And your home is not just a home. It's an ecosystem full of CO2 mold fragments, synthetic fragrances and VOCs that your body is quietly dealing with in the background. The truth is, clean air is one of the most overlooked pillars of health, cognition and recovery. We optimize our sleep, we optimize our diet, we optimize our workouts. Some people out here doing cold plunges at 4am but we ignore the literal thing that we breathe 20,000 plus times per day. Links to Mike, the new Jasper Research and more will all be in the show. Notes Share this episode with somebody who lives in a moldy apartment and calls it character. A parent who wants better for their kid than fluorescent lit brain haze, or a friend who thinks synthetic lavender is healthy. Advertisers, deals, discount codes, ways to support the show, all on the [e-mail] deals please consider supporting those who support the show. Also our newsletter wee bit wiser. The idea here is to give you something specific and practical that'll have an immediate impact on your decisions, your psychology, your relationships in under two minutes. And if you haven't signed up yet, come check it out. It's a great companion to the show. Jordanharbinger.com news is where you can find it. Don't forget about six minute networking as well. Over at sixminutenetworking.com I'm ordanharbinger on Twitter and Instagram. You can also connect with me on LinkedIn and this show is created in association with podcast one. My team is Jen Harbinger, Jace Sanderson, Robert Fogarty, Tata Sidlowskis, Ian Baird and Gabriel Mizrahi. Remember, we rise by lifting others. The fee for the show is you share it with friends when you find something useful or interesting, the greatest compliment you can give us is to share the show with those you care about. In the meantime, I hope you apply what you hear on the show so you can live what you learn and we'll see you next time. Do you have what it takes to finish first? The App Store is packed with super fast, super fun racing games for every driver. From battling with your favorite characters in Disney Speedstorm to piloting one of over 400 different cars on officially licensed tracks in real racing 3. It's all right here. Blast down the track with no limit Drag Racing 2 race and collect the latest and greatest cars in CSR 2 realistic Drag Racing. Or even take over the International Car Racing arena with Asphalt Legends and take on the toughest drivers from around the world with NASCAR Manager. Just visit the App Store to find these racing games and more and get ready to start your engines. Leave boredom in the dust on the App Store in business, they say you.

[B]

Can have better, cheaper or faster, but you only get to pick two. What if you could have all three at the same time? That's exactly what Cohere, Thomson Reuters and Specialized Bikes have since they upgraded to the next generation of the cloud. Oracle Cloud Infrastructure OCI is the blazing fast platform for your infrastructure, database, application development and AI needs where you can run any workload in a high availability, consistently high performance environment and spend less.

[A]

Than you would with other clouds.

[B]

How is it faster? OCI's block storage gives you more operations per second cheaper. OCI costs up to 50% less for computing, 70% less for storage and 80% less for networking better. In test after test, OCI customers report lower latency and higher bandwidth versus other clouds. This is the cloud built for AI and all your biggest workloads right now with zero commitment. Try OCI for free. Head to oracle.com strategic that's oracle.com strategic.