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In the middle of Tennessee, there's a place that feels far removed from city living. It's called Coffee county, and my colleague Cam McWhirter recently traveled there.
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It's extremely rural. There's a lot of farms that are sort of low, rolling hills. There's a lot of cattle. There's a lot of corn being grown. It's a very bucolic setting.
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But not far from Coffee county, there are urban centers that are growing quickly.
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It is on the road between Nashville and Chattanooga, Tennessee, and north of Huntsville, Alabama, which is a big booming part of the south as well.
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In recent years, that boom has been spilling beyond those city boundaries, and for a while, it seemed like Coffee county was poised to take on some of that growth.
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The mayor, which is the top executive in the county, a guy named Judd Matheny, had been very pro growth and was ready to turn the county into a lots of subdivisions, lots of development, lots of businesses. He was ready for that to happen. I mean, obviously, covering the growth in the south, you see development everywhere, and farms are being converted into subdivisions all the time.
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But in Coffee county, the drive for growth took a sudden turn. Last spring, Matheny died unexpectedly, and with him, the momentum behind development.
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His death unleashed this political switch and this political fight now over whether this county can stop that kind of growth or at least reduce.
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And what was supposed to be a period of steady development turned into a period of open dispute, one that's forcing the community to confront its priorities and what it means to be conservative. On one side of the fight, a continued push for transformation.
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We could create a larger tax base. We could have better restaurants. We started this fight for everybody in the county, not just me.
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And on the other side, a stand for tradition.
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The farm I live on is three generations. You know, my grandpa's got his blood, sweat, and tears, and this. My daddy, my uncle, and now me. I just can't. There's not enough money out there to buy it from me.
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Welcome to the Journal, our show about money, business, and power. I'm Jessica mendoza. It's Friday, August 22nd. Coming up on the show, a fight over land turns into a fight over values. Judd Matheny, the man behind the drive to develop Coffee county, had been involved in Tennessee politics for a long time. He'd been a state representative and chairman of the Coffee County Republican party. And in 2022, he ran for county mayor on a promise to bring economic growth and development. Here's Matheny on the campaign trail.
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Beautiful rural farmlands, beautiful hillsides. We want to preserve and protect all those things. We want to make it still as rural and agrarian as we can, where we can. But at the same time we have to strike that balance for the new things that are coming our way. Because it will eat our lunch and run right through us and we'll do nothing but play catch up for 20 years if we don't get ahead of it now.
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Matheny was focused on developing an industrial site that had the potential to attract a lot of companies.
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Volkswagen located on a megasite. Nissan locates on mega sites. The new Ford Motor Company in west Tennessee locates on a megasite. These are jobs. These are locations that create thousands of very well paying jobs. And then the spinoff jobs they create are extraordinary.
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The vision seemed to resonate. In August of 2022, Metheny was elected mayor.
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He was trying to redefine what parts of the county would be considered agricultural and what wouldn't be. He wanted Coffee county to be lots of growth, lots of subdivisions, which he argued would bring in a lot of tax revenue.
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As mayor, Metheny tried to make changes to both zoning rules and the planning commission to try to speed up development in the region. But after his death, a county commissioner named Dennis Hunt stepped up as interim mayor and was later elected. Hunt did not support Metheny's pro growth agenda.
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Dennis Hunt was much more pro farmer and ran on a platform of being pro farmer. And pretty soon the planning commission and the county commission started imposing all these rules to put restrictions on growth.
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So it sounds like under Dennis Hunt, the county kind of did a 180 on what direction it was going in terms of development.
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I think both sides, both sides do not agree on a lot of things, but they would both agree on that. That Metheny's death and then Hunt's rise really switched the way the county was approaching growth.
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That switch has brought tensions over development up to the surface. Tensions that according to Cam's reporting, have spilled over into churches, schools and shopping cent. Sean Jones is one of the residents who has taken up a side of the fight. He's a farmer who's against the push for development. Can you describe your home and your farm? You know when you walk out your front door and you look around, what do you see?
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If I walk out my front door, I see the mountains. I have a beautiful view out my door of Monteagle Mountain. We refer to this part of the country as God's country, as just words can't describe it. You have to see it. You have to you really do.
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Sean is 40 years old. His family has farmed in the county since the 1800s. He's over 6ft tall and is almost always wearing a baseball cap over his short brown hair. Sean's farm is around 500 acres. He grows corn, soybeans, and hay, and also raises cattle.
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I can remember when I was in kindergarten, you know, they go around and they ask everybody what you want to be when you grow up. And I wanted to be a farmer. I mean, I've wanted to farm from day one.
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What do you love about farming if.
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You'Ve never done it? It's hard to explain. It gets in your blood. It's a passion is what it is. It's like I've told people before, and a lot of people laugh at me when I say it. You take corn, for instance. We plant 32,000 seeds per acre.
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Wow.
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On corn. Well, to me, for every acre of corn I got, that's 32,000 kids I got out there. So I want the best for each one of them.
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As someone with a close connection to his land, Sean wants to protect the agricultural parts of the county. But earlier this year, he got some news about a development being planned near his farm.
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I got a text message from a neighbor that just sent me a picture of a plot and do you know where this is? No. And they told me and at that time, they were looking to add over 50 homes not a half mile from me.
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So how did you feel when you realized that?
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It bothered me because the land is how I make a living. And I understand people building houses. That's how they make a living. So I get it, I understand, but I don't know, it just. We don't need it in this, in this area. Leave development in the city where it belongs.
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Sean says he's concerned that more houses mean more people and that more people means more vehicles on the roads. And that could have a big impact on his day to day working conditions.
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Out here in the rural areas, we just can't, you know, we don't have. The roads aren't wide enough.
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It's.
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It's all we can do now to get equipment up and down some of the roads. And then you take meeting another vehicle. I had a guy bring it up to me, well, you know, I don't want to put my $50,000 car in the ditch. I was like, well, I don't want to put my $250,000 combine in the ditch, you know.
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The land being proposed for development is owned by another local, a 47 year old farmer named Nick Graham.
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I'm Nicholas Graham and I'm a resident of Coffee County. We farm. Been involved in the sod business and the row crop farming business. Been involved in the cattle business and stuff too.
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Nick is broad shouldered with dark hair. He often wears polos and khaki shorts. His family has also farmed in Coffee county for generations. But Nick has long viewed land as more than fields to farm. He saw it as an asset. He's been buying up land since his early twenties and, and over time he's accumulated over a thousand acres. What made you decide that this was a good time to pursue sort of development on this land?
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We have a lot of stuff coming up in Coffee county right now. We have a joint industrial park that's getting fuller as we speak. And then we have a mega site that our governor has purchased that's not maybe five miles from this farm, maybe a little bit farther from this farm, but it's 1800 acres and they're talking about large factories and lots of jobs coming for people. We don't have any affordable housing really here.
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So it felt like you were answering a need in the community or a growing need.
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A potential need, yes ma'. Am.
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For Nick, this was also about making good on a long term investment.
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I was dividing up a piece of real estate that I bought and I held and I paid for. And so it's no different for me than everybody else's. 401k, that's mine, you know, you know what I'm saying? I've invested heavily in that.
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After he proposed the subdivision in January, Nick was surprised to hear the negative reactions.
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The neighbors on the road got very hostile and they were not happy about it at all. I don't know that any of them extremely disliked me or anything because of it, but they posted a lot of stuff on Facebook and didn't like the fact that I was, you know, subdividing this property that's 2.7 miles from industrial Park. So I thought I would have just a tinge of pushback from somebody or something, but nothing like what's metastasized out of this. No way. I had no idea.
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Over the past few months, Nick's proposed subdivision, along with other development plans in Coffee county has grown beyond disagreements about planning projects. It's become something bigger, a clash of values. Here's my colleague Cam again.
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Everyone's fighting there over what it means to be a conservative. And a lot of people were saying things like being conservative means saving these farms and saving that way of Life that people have known for so long. And another part of the county believes strongly that conservative means land rights. And I can do whatever I want with my property. And if that means selling to create subdivisions, that's what I'm allowed to do.
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After the break, the conflict escalates. As the political tides in Coffee county shifted, residents who favored the preservation of farmland began to rally. Farmers like Sean, who's worried about more people and more traffic, became more involved in pushing back against development.
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We go to meetings, planning meetings, BZA meetings, county commission meetings, and mainly we just make our voice heard. Good evening, everybody. I'm Sean Jones again, multigenerational farmer.
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That's Sean. At a county meeting back in March where others also spoke up against projects like Nick's subdivision. Good evening, commissioners. My name is Jenon. I stand before you, not for the first time, but once again, fighting to protect our rural communities.
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What will happen when we start spreading chicken manure on our fields next to a subdivision? They gonna complain to this office up here?
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I just ask that you would consider the fact that there's farmers there, there's cows, there's horses in that area. These residents worry about development eating into the county's farmland. In a 2022 report, the American Farmland Trust estimated that without stricter growth policies, Tennessee would lose more than 1500 square miles, or roughly 8% of its farmland, by 2040. Would you say that for you, this is about preserving a way of life?
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Yes. Yeah. I mean, preserving the rural and the rural culture. It's like it was brought up to me. Well, you know, hey, I want to build a house in the country because I like the view and the scenery and everything like that. And I understand that. I mean, I love the view I've got. But if you keep building houses out here, that view's going to go away. And, you know, a lot of people, they can sell their house, pack up, and go, and I can't. I'm emotionally attached to what I have. The farm I live on is three generations. You know, my grandpa's got his blood, sweat and tears in this. My daddy, my uncle, and now me. I just can't. There's not enough money out there to buy it from me.
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As the dispute has grown, each side has become more vocal about their views. In a Facebook group for Coffee county residents against Development, one post reads, quote, historically, conservatism has emphasized order, prudence, stewardship, and a deep respect for heritage. The post went on to say, quote, it's about preserving traditional values and communities, not selling them off for short term gain. On the other side, those who are pushing for growth say conservatism is about their freedom to exercise their rights. At one local meeting, a sign read vote like a conservative. Less government, less rules, less regulations, lower taxes. Nick is one of the locals who sees officials actions to restrict growth as government overreach.
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They shouldn't have control over our land and be able to force us into doing. As long as we're doing it legally by the codes we bought it and meeting every requirement by the state and the federal government and all that stuff and doing a good job and not being, you know, and being good citizens. They should not have the right to do that. No, ma'.
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Am.
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We could create a larger tax base. We could have better restaurants. We started this fight for everybody in the county, not just me.
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At the moment, the side fighting to preserve farmland and rural life has the upper hand. In March, the county imposed a three month ban on subdivisions on land zoned for agriculture. When that ban expired, a new law took its place. Any agricultural land in the county has to be sold in a minimum of five acre increments. That's about four football fields, which my colleague Cam says makes subdivision development of farmland nearly impossible.
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If each building had to include five acres, it just doesn't work mathematically. And so that effectively stopped subdivision large subdivisions from being built in agriculture areas, which really put a kibosh on that happening in the county.
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Nick proposed his subdivision plan before that minimum was put in place. So it got approved, but he had to make changes to his proposal. Now the subdivision will have 39 homes instead of the original 51. But Nick's future prospects for developing the rest of his land don't look good. How do you think the five acre minimum rule might affect any future parcels that you might want to sell or try to develop?
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It would affect me very bad and it would affect, you know, everybody in the whole county, not just me. You know, it's not just a me problem. These changes were, they're done to stop everybody. They're done to stop the average Joe's. Anybody out here with a house and five acres and a lot of. And I've seen this done a lot of times. People will have, you know, a five acre tract and, and then have a hospital bill or lose a job and they could go sell this one lot off this five acre track for $70,000. And this guy that was struggling here just picked up 70 grand to pay his hospital bills. So they have crippled him.
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My colleague Cam says Nick's views aren't uncommon.
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Farming is a tough business and it's very, very thin margins and it really depends on the weather and hard work. And there are farmers who, three generations in, they're looking at farmland and if they can sell it, they can get a lot more money if they sell to a developer than if they sell to another farmer. So for some farming families, owning farmland is sort of their 401k. Right? They see it as the way they can sell the land, the subdivision will come in and they can retire. And that is how a lot of them see it.
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The county said that people who want to sell their farmland in less than 5 acre lots can apply for rezoning or a legal exception called a variance. Let me ask you, Cam, do you feel like this situation in Coffee county is bound to go one way or the other? Is there a sense of where this development debate, what direction that might go?
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No. I think there's going to be elections coming up where the county executive will be up for reelection and how that goes will determine how the county sees it. And I don't know how that's going to go. Growth pressures aren't going away. I can tell you that. Nashville keeps growing, Chattanooga keeps growing, Huntsville keeps growing, and people are looking for affordable housing. And a subdivision is for many families, an answer. And I don't see that pressure alleviating. So right now I would say they fought to a draw. But I don't know how this story ends. This battle is happening everywhere in rural America because we've seen a great dispersal of people desperate for housing, housing affordability, and they are, you know, America is on the move and families are looking for a way to find affordable housing. So this fight is happening everywhere, in a lot of places. It's not even a fight, it's just happening.
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That's all for today. Friday, August 22nd. The Journal is a co production of Spotify and the Wall Street Journal. The show is made by Kathryn Brewer, Pia Gadkari, Carlos Garcia, Rachel Humphries, Sophie Codner, Ryan Knudson, Matt Kwong, Colin McNulty, Annie Minoff, Laura Morris, Enrique Perez de la Rosa, Sarah Platt, Allen Rodriguez Espinosa, Heather Rogers, Pierce Singhe, Jeevika Verma, Lisa Wang, Katherine Whalen, Tatiana Zemis and me, Jessica Mendoza. Our engineers are Griffin Tanner, Nathan Singapak and Peter Leonard with help this week from Sam Baer. Our theme music is by so Wylie. Additional music this week from Katherine Anderson, Marcus Bagala, Peter Leonard, Emma Munger, Nathan Singapok, Griffin Tanner and Blue Dot Sessions. Fact checking this week by Jennifer Goren. Thanks for listening. See you on Monday.
Date: August 22, 2025
Hosts: Jessica Mendoza & Ryan Knutson
Guest Reporting by: Cam McWhirter
This episode of The Journal. delves into the intensifying conflict within Coffee County, Tennessee, where the surge of urban development from neighboring cities threatens the area’s deep-rooted farming legacy. As expansion pressure mounts, the local community is split: economic growth promises jobs and opportunity, but risks eroding rural traditions and family land. Anchored by the recent and unexpected death of the county’s pro-development mayor, the episode chronicles a dramatic political shift, personal stories from both sides, and the broader implications for rural America.
Judd Matheny on Growth:
“[W]e want to make it still as rural and agrarian as we can, where we can. But at the same time we have to strike that balance for the new things that are coming our way...” (03:25)
Sean Jones on Attachment to Land:
“...the farm I live on is three generations. You know, my grandpa's got his blood, sweat and tears in this. My daddy, my uncle, and now me. I just can't. There's not enough money out there to buy it from me.” (13:05/13:55)
Nick Graham on Property Rights:
“They shouldn't have control over our land and be able to force us into doing [anything]... They should not have the right to do that. No, ma'am.” (14:39)
Community Values Clash:
The Journal. episode spotlights a community at a critical juncture, wrestling with the meaning of progress, the preservation of heritage, and the realities of modern economic pressures. Through intimate interviews and sharp reporting, it unpacks how a local conflict over zoning has become a canvas for national debates on land, values, and the future of rural life. The story is human, nuanced, and unresolved—mirroring the evolving landscape of rural America itself.