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Ryan Knudsen
If there's one thing that's defined the economy this year, it's this AI increasingly
Narrator/Host
doing work that used to be done by humans.
Ryan Knudsen
You might just call it the year of the AI layoff.
Brad Olson
Somewhere between 30 and 50% of his company's workload is now being handled by AI employees.
Narrator/Host
Knew it was coming, but they didn't know who was going to be laid off. This morning they got the email and
Brad Olson
8,000 of them bots instead of people.
Ryan Knudsen
And for a long time, the messages coming from AI leaders have felt kind of dark. I think people are right to be anxious and I understand it. That's Sam Altman, CEO and co founder of OpenAI. This is not even a technological shift that happens every generation. This is one of the big ones.
Brad Olson
It's hard to imagine that there won't be some significant job impact there.
Ryan Knudsen
And that's Dario Amedei, CEO and co founder of Anthropic.
Brad Olson
And my, my worry is that it'll be broad and it'll be faster than what we've seen with previous technology. Dario Amadeh predicted, you know, a while ago that like half of all entry level jobs could be affected by 2030, you know, and that's like a massive tectonic, very difficult thing to swallow for a lot of people.
Ryan Knudsen
That's our colleague Brad Olson, a tech editor in San Francisco.
Brad Olson
Like, wow, if I have a kid who starts in college, which I do, I have a son who's starting college, it means that his potential opportunity will be severely limited by AI.
Ryan Knudsen
Altman and Amade have since walked back these ominous predictions and Altman is now saying that a job's apocalypse is unlikely. But one powerful tech CEO still thinks there's a problem and says the industry needs to figure out a path forward that is more beneficial to everyone, not just the biggest AI companies. Satya Nadella, the CEO of Microsoft, posted an essay on X a few weeks ago. It reads a little like a manifesto. He wrote, quote, there is no societal permission for an AI future that hollows out entire industries. How would you describe Nadella's post?
Brad Olson
When I read it, I was like, oh, this is kind of a big thing here. Microsoft is kind of taking on OpenAI and Anthropic directly here. They're sort of endorsing a view of the future in which OpenAI and Anthropic are less dominant.
Ryan Knudsen
I mean, Microsoft has been a big player in AI, but now he's kind of calling people out in the industry.
Brad Olson
Absolutely, very directly calling them out. When I read it, I thought, this is kind of a declaration of war.
Ryan Knudsen
Welcome to the Journal, our show about money, business and power. I'm Ryan knudsen. It's Wednesday, July 1st. Coming up on the show, did Microsoft CEO just declare war on big AI?
Narrator/Host
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Ryan Knudsen
Satya Nadella has been intimately involved in developing the AI industry for years. Microsoft was an early investor in OpenAI, and right now it holds a more than 25% stake in the company. So Nadella's essay criticizing the industry raised eyebrows. To better understand what Nadella was thinking when he wrote it, our colleague Brad got on a video call with him.
Brad Olson
Great to see you too. I didn't expect you to be standing. He was standing up. There was a shelf behind him that looked like it had pictures of his family on it. I asked if it was real or if it was fake.
Ryan Knudsen
Not an AI background.
Brad Olson
Is that a background or is it, Is it the real? Is that the real office? Because I have an AI background Because I never want any bosses to know if I'm in the office or not.
Ryan Knudsen
Right.
Brad Olson
So I just made a little joke to him and then he was like, no, it's real, it's real.
Satya Nadella
It's sort of a challenge, right?
Ryan Knudsen
Yeah, it's sort of a real thing. No, he wasn't, he wasn't playing along. He doesn't understand the game that people play with their bosses down here on the lower levels of corporate America. Nadella told Brad that the way AI executives have been talking about their technology is irresponsible.
Satya Nadella
You can't go in and say, hey, look, this is about everybody is living on UBI and there's no dignity of labor and there's no human agency, and then there's just a few great firms. I mean, that's just. I just don't see how that can be the outcome.
Brad Olson
I think Satya is saying that's a worst case scenario because everyone's job that isn't at an AI company would be affected. Literally. You know, hundreds of millions of people in the United States, almost everyone.
Ryan Knudsen
Satya Nadella has been CEO of Microsoft for 12 years and he's considered an elder statesman in the tech world. He definitely isn't known for taking swings at rivals.
Brad Olson
For the longest time, Nadella has sort of been like, we can all win. He sent a very positive message. He's partnered with everyone. So he's sort of been like almost like a diplomat, someone who is a cheerleader for success and prosperity.
Ryan Knudsen
Here is Brad on that video call with Nadella.
Brad Olson
The discourse around your essay was sort of like Satya's Nice Guy era for AI is over. I wanted to give you a chance to respond to that because it does seem very directionally challenging at the status quo.
Satya Nadella
Yeah, I think that that's right.
Ryan Knudsen
One big swing that Nadella no more Mr. Nice Guy takes is at corporate America writ large. He takes issue with how AI is being used as a tool to reduce headcount.
Brad Olson
There's a pattern of some companies where they announce a massive layoff, they attribute it to AI and the stock goes up. You know, and I think he didn't call that particularly out. But I think that's the notion of like problematic thinking is that all I have to do is cut jobs and say we're using AI and then I get rewarded by the market is kind of simple minded and problematic. If you want to avoid disruption and self defeating almost.
Ryan Knudsen
Because if you're sort of like, hey, look at this great technology, look at all the jobs that I can get rid of at my business. It's like that's going to lead to a political backlash that may not be good for the tech industry.
Brad Olson
Exactly.
Ryan Knudsen
Nadella says there's another political problem here. Soon pretty much every company will be using AI and if there's only two or three giants that dominate the AI industry, those companies will be too powerful.
Brad Olson
If the most capable model can do literally everything, can do all knowledge work that exists in the economy, then what happens is you have a bunch of companies that do certain things that aren't going to be worth anything.
Satya Nadella
It's all about one or two or three models and firms sort of basically doing all of the learning for the world. I just don't see how the political economy tolerates that and it's not going to be stable.
Ryan Knudsen
Already we're seeing signs of that instability. Like a few weeks ago, graduating college students across the country booed commencement speakers when they mentioned AI. Here's the former Google CEO Eric Schmidt in Arizona. If you don't care about science, that's okay because AI is going to touch everything else as well, whatever path you choose, AI will become of how work is done.
Satya Nadella
When college students are booing commencement speakers who utter the word AI, that's a tell on, hey, it's just they're anxious.
Ryan Knudsen
It's not just young people who are booing. Backlash is also growing over data center construction. According to a recent Gallup poll, about 70% of Americans oppose constructing AI data centers in their local area. And the opposition spans the political spectrum.
Brad Olson
I mean, you have Steve Bannon with some anti AI messaging or cautious AI messaging, as well as Bernie Sanders. Not a lot of issues that those two are aligned on.
Satya Nadella
And so the question is, how is one not the anxious? It's when they say, well, I'm in control. I have human agency, I have human ambition, I have economic opportunity, and there are firms that want to hire me. Like, we've got to create that necessary condition.
Ryan Knudsen
In his essay, Nadella seems to suggest that one way to head off this criticism is for AI leaders to literally change the narrative. Stop predicting these doomsday scenarios.
Brad Olson
It's fair to say, you know, the message, at least from some players, is sort of something that could almost be described as fear for your lives. You know, we're, we're coming for you. Do you feel like it's incumbent on you and leaders in tech and AI to kind of help map out a new message and a new way of thinking for people about that?
Satya Nadella
100%? I think that's correct. Very cat, as you described it. Well, because you can't say, hey, all white collar jobs are gone, and this could even be a weapon and we will use all the power to build data centers. It's just not something that society needs.
Ryan Knudsen
In his essay on X, Nadella drew a comparison between the present moment and the last major upheaval in the labor market. The huge loss of manufacturing jobs due to free trade agreements signed in the 1990s and early 2000s. Nadella wrote, quote, think about what happened in the first phase of globalization where entire industrial economies were hollowed out by outsourcing. The GDP numbers looked fine on the surface, but the displacement was real and the consequences are still being felt.
Brad Olson
As Satya said in the essay, a lot of economists would say nafta, you know, and free trade has been a net benefit to the United States, but for those whose work was displaced or whose lives were forever changed, I don't think we can pretend that it was easy for those people. And I think all he seems to be pointing to is like, I don't think the right course is just to kind of throw our hands up and just kind of be like, hope for the best. You know, we can do a little better than that.
Ryan Knudsen
In his essay, Nadella is mostly identifying problems. He doesn't really offer specific solutions. And while he hits a chord that might resonate with some AI opponents, there may also be a business reason for why Nadella is speaking up now. That's next.
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Ryan Knudsen
Satya Nadella isn't just firing off a philosophical missive. He's also running a business. Microsoft has tried to build its own frontier AI model, one that could compete with Claude chatgpt or Google's Gemini. But progress has been slow. In fact, his company has lost roughly a trillion dollars in stock market valuations since its peak in October 2025. Now it's worth $2.8 trillion. So still pretty big.
Brad Olson
Microsoft found a lot of the same struggles that a lot of really, really large technology companies have found. To kind of get to the point where you're at the very, very top has been difficult for Meta and Amazon and Microsoft and Apple. All of them have tried to kind of do it in house and all of them have really struggled.
Ryan Knudsen
How big of a problem is that for Microsoft?
Brad Olson
You know, if you're depending on another company and capabilities you don't own, then there's that risk that you will be sort of made unnecessary eventually.
Ryan Knudsen
In other words, this is where Nadella's message in the essay aligns with his business interests. Fidela is calling out the AI giants, possibly because he isn't an AI giant himself. Microsoft had a strong partnership with OpenAI. The tech giant was one of its biggest benefactors starting back in 2019, pouring billions of dollars into OpenAI and helping it become the behemoth it is today. In their partnership, OpenAI built the AI model and Microsoft provided the cloud computing.
Brad Olson
In the beginning, they were one of OpenAI's earliest partners. I think they helped build OpenAI into what it is with funding and backing and also kind of bringing OpenAI to Microsoft's customers, you know, to people who are using Microsoft.
Ryan Knudsen
But in recent years, the partnership became strained as both companies realized that their positions in the industry were very different.
Brad Olson
OpenAI wanted to kind of find other partners for computing resources. So, you know, I think they saw that maybe demand would be astronomical for the kind of computing that is needed to kind of process incoming questions and queries and requests for AI systems. It's so expensive and they need so much computing to do it. And so I think they wanted, they struck deals with multiple partners and it seemed like a lot of them were aimed at kind of spreading OpenAI's connections across tech and even across the economy,
Ryan Knudsen
which is theoretically bad for Microsoft because that means that OpenAI may not need them and they could be replaceable.
Brad Olson
Exactly. I mean, it's this weird contest between like who becomes the less valuable thing in this race? Is it incumbents like Microsoft who, you know, the upstarts say, hey, we can write all the software, we can make Microsoft 365, we can do teams, we can do any of this stuff that you guys do or does. Microsoft say we have all the relationships and the models won't matter as much, you know, so that's like, it's like this contest, right?
Ryan Knudsen
Do you have the models compete against each other and you, Microsoft, are the one that's selling it to the customer on your cloud infrastructure?
Brad Olson
Exactly.
Ryan Knudsen
Microsoft and OpenAI still work together, with Microsoft providing cloud computing resources to OpenAI. They've said they remain on good terms. Right now. The AI models that exist are incredibly powerful, but they're also really expensive for the businesses that use them.
Brad Olson
One of the things you're seeing a lot in AI is like a lot of people are trying out the best models and they're amazed at the things they can do. And then they kind of get the bill and, you know, they're kind of reckoning with the cost.
Ryan Knudsen
After first encouraging employees to use AI to speed up their work, a host of companies are now getting hit with eye watering bills and telling employees to dial it back. Uber, for example, blew through its entire 2026 annual budget for AI agents in just three months.
Brad Olson
I mean, one of the best examples somebody gave me is that there was like a large financial institution and a bunch of people at this institution were asking very basic questions to like the very best model, like, hey, how are you? What's your day like? So basically questions of absolutely useless value you're asking. Yeah, you're like taking a Ferrari to drop off your kid at, you know, high school.
Ryan Knudsen
It's a Ferrari when you need a golf cart.
Brad Olson
Yes, yes, that's, that's a perfect metaphor. Ferrari when you need a golf cart. And it was hundreds of thousands of dollars.
Ryan Knudsen
Nadella sees this as a business opportunity. And Microsoft has started launching models that aren't quite as powerful but are much cheaper. What you could think of as the AI equivalent of a golf cart or maybe a Toyota Corolla.
Brad Olson
Very recently, they rolled out a pair of models that they said would be very, very capable encoding, but for very low, low costs.
Ryan Knudsen
Nadella titled his essay, a Frontier without an Ecosystem is not Stable. He wrote, quote, in my view, our priority has to be building a frontier ecosystem, not just a frontier model. So value flows broadly across every company, every industry and every country. In other words, Nadella is saying that this can't be a winner take all race. More companies and workers need to be able to benefit from it, including Microsoft, of course.
Brad Olson
I think in the end, it's definitely clear that this new position that Nadella has or the direction that he wants Microsoft to move in will benefit Microsoft if it works. It's not just he wants AI to be good for everyone, he also wants it to be good for Microsoft too.
Ryan Knudsen
So what is your takeaway from what Nadella is doing here in his message?
Brad Olson
I think he's definitely playing toward Microsoft's strengths. I think he is being earnest in terms of earning the social permission. And I think that's with Microsoft, a recognition of what works right in the end, if businesses are anything, they're practical.
Ryan Knudsen
It also kind of seems like this is in some ways one of the first really powerful tech leaders who is recognizing and articulating the fears that all of us plebeians have, you know, about what AI might bring to all of our lives.
Brad Olson
Yes, I absolutely think that's true. Microsoft very much wants to be part of a reset, help people think about AI in a new way. I think that Microsoft can recognize that pro AI companies, institutions, voices have really lost, you know, they've lost the public.
Ryan Knudsen
That's all for today. Wednesday, July 1. The Journal is a co production of Spotify and the Wall Street Journal. Additional reporting in this episode by Keech Hagee, Berber Jin and Tina Lee. Thanks for listening. See you tomorrow.
Date: July 1, 2026
Hosts: Ryan Knutson & Jessica Mendoza (The Wall Street Journal & Spotify Studios)
This episode dives into the recent public message from Satya Nadella, CEO of Microsoft, who has issued a strong warning about the dangers of AI consolidation and job displacement. While much of Silicon Valley has portrayed recent technological developments in artificial intelligence with either unabashed optimism or doomsday anxiety, Nadella takes a new stance—insisting that there is "no societal permission" for an AI-powered future that decimates industries and undermines human agency. The episode examines Nadella's disruptive essay, its industry and political context, and what it means for Microsoft's business and the broader economy.