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Brian Knudsen
Our colleague David Uberti was doom scrolling on Sunday night like a lot of us do, when a certain post caught his eye.
David Uberti
I was reading in bed on my iPad this interesting substack post from a financial research firm I hadn't heard of before.
Brian Knudsen
It was published by a relatively unknown firm called Citrini Research. And it was written like a memo from the future from June 2028, looking back at how artificial intelligence transformed the economy.
David Uberti
And they basically framed this report as sort of like a post mortem on what happened over the time between now and then and how the economy has changed. It read to me like really good science fiction. I didn't put it down. Despite the fact that it was 7,000
Brian Knudsen
plus words long, the picture the Citrini report painted of the future was bleak.
David Uberti
We described it as a doomsday report and very much so it was. In the scenario that they outlined, there was something like 10.2% unemployment across the United States, which is worse than what it was the depths of the Great Recession.
Brian Knudsen
The report proposed that AI will become so good at writing code and replacing jobs that it could become very bad for the broader economy.
David Uberti
Basically, the question is not whether like, AI is bearish or bullish for the economy, is it? What if it's so bullish that it becomes bearish?
Brian Knudsen
David wasn't the only one reading the Citrini post that night. It was going viral and it was freaking people out.
David Uberti
Pretty soon after the market opened on Monday morning, a lot of stocks that we follow in the software space in particular were all flashing red on our screens. And when something across the entire sector is moving in the same direction, it tends to mean something big is happening. The dow dropping about 1.6%, losing more than 800 points.
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Salesforce, Snowflake, few other software names falling sharply.
David Uberti
Synchrony and Capital One, those names plunging. So too is DoorDash and Uber.
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DoorDash, that stock was down over 6% and all coming after that report we are talking about from Cintrini Research where they lay out the potential risks.
Brian Knudsen
Why do you think this post about a hypothetical future almost like science fiction, led to such a big reaction in the stock market?
David Uberti
I think it really articulated a lot of existing fears that people have about artificial intelligence. I think people who think a lot about this space and the uncertainty around it are looking for ways to understand it. And this definitely tapped into that vein.
Brian Knudsen
Welcome to the Journal, our show about money, business and power. I'm Ryan knudsen. It's Friday, February 27th. Coming up on the show, the AI Doomsday Report that Shook the Stock market.
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Brian Knudsen
At the end of last year, the biggest worry about AI in the stock market was that it was a bubble, that the technology was overhyped and the companies were spending too much money on it.
David Uberti
A lot of questions about AI companies over investing in AI basically throwing billions upon billions of dollars into data center construction, chips and more, and that all of that wouldn't actually pan out. But over the last couple of months or so, there's been a vibe shift of sorts, and it's shifted more from this idea that there's a bubble that might burst to this idea that AI might actually pan out.
Brian Knudsen
This vibe shift was sparked by massive advancements in AI tools. Tools that allow for AI agents or digital assistants to actually do stuff for you. And there have been advancements in coding tools like Anthropic's Claude code and OpenAI's codecs which make it possible for just about anyone to write computer code.
David Uberti
I mean, when you see people like me who are able to go into Claude with no previous coding experience and do in a couple of hours what trained software engineers would take much longer to do, traditionally speaking, I mean, that's a pretty big development and it raises the question of, you know, how quickly can people spin up new pieces of software. It wouldn't take the type of massive investment that you'd have from a traditional software company that takes billions upon billions of dollars to do this stuff. The idea being that it's actually much cheaper to do this.
Brian Knudsen
Now, one AI founder compared this moment to February 2020, when we could see a pandemic brewing on the horizon in other countries, but didn't know exactly what was about to hit us.
David Uberti
There's been this sort of deer in the headlights moment on Wall street of what people should do, and it has left the market in this very herky, jerky, trigger happy mode. So it just sort of speaks to how this particular Substack post played into an existing trend and in many cases ex exacerbated that trend.
Brian Knudsen
Okay, well, let's dive into that Substack post. It was written by Citrini Research. First of all, what is Citrini Research?
David Uberti
So Citrini Research is a small research firm. They do macro and stock research, which they have published on Substack for the last couple of years or so. They're not as widely known as a lot of the research outfits that we tend to follow, but they have a really sizable following on Substack. And in fact, they're one of the largest financial blogs on Substack. And this went more viral than anything else that they've done previously.
Brian Knudsen
Tell me more about the future world that this report lays out. What do they think is going to happen?
David Uberti
The scenario at a high level is that the sort of rapid advancement in adoption of AI will lead to this sort of cascading dynamic of job losses, disinvestment and a race to the bottom of prices that ultimately leads to mass unemployment among white collar workers.
Brian Knudsen
Here's one of the authors of the report, Alep Shah, in an interview with Bloomberg.
Alep Shah
And so that's kind of the underlying thesis here is that there's going to be significant replacement of jobs with AI, specifically AI agents. Those things only really came into fruition in the last few months. And so as it comes through and shows up in the productivity of different corporations, that's when things are going to get a little more interesting. And where we got to pay real
Brian Knudsen
attention, the report lays out a potential downward spiral for white collar workers. It starts with software. Because AI makes it so easy to create software on the cheap, Big software companies might not need as many employees or might not need to exist at all. At the same time, the report suggests that consumers will also start using AI agents to complete tasks like for online shopping, as in, you'll tell your AI agent to go buy shoes for you rather than searching around for the cheapest price.
David Uberti
They said these agents will just sort of exist in the background of all of the apps that you or I use, and they will basically make decisions either autonomously or semi autonomously to reduce the friction of something like ordering food to your house to make sure that you get the lowest possible price at all times.
Brian Knudsen
As AI agents take over more aspects of commerce, they'll likely look for efficiencies that could lead to more job losses. For instance, one of the decisions AI agents might make is to avoid credit cards and pay with something that doesn't have fees, like cryptocurrency. That could devastate the credit card companies, leading to more layoffs.
David Uberti
And then their hypothesis is that it will actually snowball into the broader economy because if you have mass layoffs among white collar workers, those folks tend to make a lot of money. There will be in turn a huge decline in US overall consumption in the economy. And then all sorts of financial institutions, whether they are private lenders, mainstream banks, payment processors, mortgage lenders, all of the financial firms that sort of exist around that space, those firms will also suffer as well. So they raise the question that this could also sort of lead to a financial contagion of sorts, in addition to an economic malaise.
Brian Knudsen
A key point of the report is that AI will create something the authors coin as ghost gdp.
David Uberti
Basically, the ghost GDP idea is that all of this innovation will help create wealth in the form of new gdp, new stuff, new value that we create in the economy. But it won't actually go back into the quote unquote, real economy in any meaningful way.
Brian Knudsen
Instead, the report suggests that the wealth created by AI will only benefit a small number of people.
David Uberti
Basically, all of this wealth will accrue to people or companies who win this sort of winner take all situation. And the benefits of that, the financial benefits of that won't be filtered elsewhere.
Brian Knudsen
This doomsday vision of the future helped fuel Monday's huge sell off in the stock market for all sorts of companies that were either named directly in the post or that have business models that AI agents could replace.
David Uberti
You have DoorDash, which is your food delivery app. You have Visa and MasterCard, which are some of those payment processors that take a cut of each transaction. Salesforce, Zscaler, Crowdstrike, which are all different types of software firms. And then also some managers of private assets. Blackstone, kkr, Apollo, Blue Owl. These are sort of integral parts of the financial plumbing for the tech and software worlds. And this piece really sort of crystallized some of the fears people have around those firms that have already existed. It's also worth saying that a lot of these names have bounced back, at least to some extent since then, which I think sort of speaks to how crazy this market is and how no one really understands how to price this.
Brian Knudsen
So how concerned should we really be about the future? Laid out in the Citrini Report? That's next.
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Brian Knudsen
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Brian Knudsen
After Citrini's hypothetical vision of the future went viral, critiques of it started going viral, too.
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Plenty of smart people have pushed back, poking holes in this thesis. Most notably, there is no mention of purchasing power here.
Alep Shah
We have to think about what normal people can do and how their lives
David Uberti
are going to get better. Software engineering postings are still rising, data center construction booming. Capital spending is accelerating. The apocalypse, they argue, is simply not in the numbers. The math doesn't matter.
Brian Knudsen
Historically, David says, the criticism falls into two broad camps. The first has to do with that ghost GDP concept, the idea that the value created by AI won't go back into the real economy.
David Uberti
It goes against a lot of what mainstream economists think and how they think about gdp. A normal economist would tell you if you create more Money through additional productivity through something like AI. That money has to go somewhere. And also it overlooks the idea of political economy at all. The idea that the US Government and like public policy would slow walk into this without any meaningful changes on how to tax people. For example, if you have all of these incredible benefits accruing to a tiny number of companies or individuals in ways that really fundamentally alter the economy in a bad way, it seems unlikely that the government would just let that happen.
Brian Knudsen
The second big camp of criticism is that the piece focuses too much on the negatives of AI without getting into the possible upsides.
David Uberti
This post really focused on the destruction of white collar jobs as we understand them right now. There is no real discussion of any potential new types of jobs that might be created, new types of businesses that might form in response to that. Over the last century or so, whenever we've had these huge technological sea changes and productivity has gone up, that money has gone somewhere. It has expanded what we think of as consumption. People in the United States have bought more stuff generally in response to all that. That would seem to create a lot of opportunities for new businesses to pop up as well.
Brian Knudsen
Right. I've heard some critics say that like human desires are limitless. And so as long as humans have desires, there will be jobs out there to satisfy those desires.
David Uberti
Right. And we can't tell what those desires are right now. Right. Like if there is this huge productivity boom, if people can use AI to do sort of men tasks that free us up for more creativity. This is obviously the optimists talking. What do we do with all that extra time? What do we do with all that extra productivity? What other opportunities does that create? And that's not really a possibility that this post brought up.
Brian Knudsen
There are a lot of jobs that don't exist anymore thanks to technological innovation, and yet we still find businesses to create and things to spend money on. I mean, if you told somebody 100 years ago that your job was social media influencer or podcast host, they think you're insane. But even though this whole report was just speculation, it still had a real world impact. So what does this moment tell us about Wall Street's understanding of AI?
David Uberti
Understanding is maybe not the word I would use or lack thereof, I guess. Right, right, right. So I mean, a price is a powerful piece of information. Right. The price of AI is something that nobody really understands quite yet. But the even harder thing is pricing the disruption of AI. And that's kind of what we're seeing with each of these, really. Shoot first, ask questions later. Market moves in recent months. We talk to people on Wall street all the time about this. A lot of them are passive investors. They follow the trend that makes up a huge portion of the market as we talk about it. Right. A lot of them will give you a lot of cliches about productivity gains and sort of the opportunity with AI, but the real honest ones that we talk to say they have no idea. And I think that uncertainty between fear and greed, which are two of the most powerful forces in markets, that's kind of what you're seeing at this moment, such as this week. And it's particularly pronounced right now because the market's so highly valued. People have bet so much on this theme that any particular move, any retreat or retrenchment in the expectations around it could have a really big impact.
Brian Knudsen
By the end of the week, the stocks that had dropped related to the Zatrini report had mostly bounced back, especially as more prominent analysts started spreading their counterpoints. David says it'll take a lot to disrupt the US economy, which over time keeps proving its resilience.
David Uberti
I have just been struck for the last six years of how resilient the US economy is. We had the pandemic, we had a once in a generation inflationary shock with an energy crisis laid on top of that. And now subsequently, we've had this huge surge in financial markets and pretty significant economic growth. And I've just been struck over and over again by how the US economy has adapted.
Brian Knudsen
Either way, there will be growing pains. This week, the payments company Block, which owns Cash, App and Square, announced that it was laying off 40% of its workforce. The company's CEO, Jack Dorsey, said on X that AI was transforming how people do their jobs and that he wanted to get ahead of it. He wrote, quote, we're already seeing that the intelligence tools we're creating and using paired with smaller and flatter teams, are enabling a new way of working which fundamentally changes what it means to build and run a company. This Citrini report is, you know, it's written from the point of view of June 2028. So I can't wait for June 2028 and we can talk again and we can see how much of any of this actually came true.
David Uberti
Happy to come back and discuss the doomsday scenario for sure. But yeah, in the meantime, yeah, we'll be, will be following it.
Brian Knudsen
Before we go, we have a question for you. How are you feeling about AI's role in the economy? Are you worried? Hopeful? Are you using it and if so, how? Please send us an email or a voice recording to thejournalsj.com that's thejournalsj.com and one more thing for those of you who have been following our series Camp Swamp Road about the stand you'd ground shooting in South Carolina. There have been some big developments and we've got a brand new episode coming out on Sunday. Our colleague Valerie Borlein reports from the courthouse where the shooter, Weldon Boyd finally takes the stand and things will happen. My jaw was on the floor when I heard it again. That'll be in the Journal feed on Sunday. And if you haven't been listening to this series, now's a good chance to get caught up. There's a link to the series playlist in our show Notes. That's all for today, Friday, February 27th the Journal is a co production of Spotify and the Wall Street Journal. The show is made by Kathryn Brewer, Pia Gadkari, Isabella Japal, Sophie Kodner, Matt Kwong, Colin McNulty, Jessica Mendoza, Annie Minoff, Laura Morris, Enrique Perez de la Rosa, Sarah Platt, Alan Rodriguez Espinosa, Heather Rogers, Pierce Singhy, Jeevika Verma, Lisa Wang, Katherine Whalen, Tatiana Zamis and me, Brian Knudsen. Our engineers are Griffin Tanner, Nathan Singapak and Peter Leonard. Our theme music is by so Wiley. Additional music this week from Katherine Anderson, Peter Leonard, Bobby Lord, Emma Munger, Nathan Singapak, Griffin Tanner and Blue Dot Sessions. Fact checking this week by Najwa Jamal and Mary Mathis. Thanks for listening. See you Monday.
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Episode: The AI Economic Doomsday Report That Shook Wall Street
Date: February 27, 2026
Hosts: Ryan Knutson, Jessica Mendoza
Guests: David Uberti (WSJ reporter), Alep Shah (Citrini Research)
This episode explores the explosive impact of a viral financial memo by the relatively obscure Citrini Research, which painted a bleak near-future picture of the U.S. economy under the unchecked rise of artificial intelligence. The episode walks listeners through the main claims of the “doomsday report,” its immediate effect on the stock market, reactions and critiques from Wall Street, and broader questions about how AI’s transformative power is understood—or misunderstood—by investors and policymakers.
Viral Memo from Citrini Research:
The 7,000+ word report, written as if from June 2028, presented a retrospective analysis of how AI upended the global economy.
Bleak Predictions:
Market Shock:
Touching a Nerve:
Vibe Shift on AI:
Key Mechanics of Collapse:
Sectoral Impact:
Critique #1 — The Ghost GDP Idea:
Critique #2 — Only Focusing on Losses:
Uncertainty Rules:
The market’s volatility reflects not knowledge but confusion; even pros admit they don’t know how to price the scale or speed of disruption AI could bring.
Resilience of the U.S. Economy:
Despite the drama, the U.S. economy has repeatedly adapted to shocks—pandemic, inflation, tech disruptions—and stocks bounced back.
Actual Layoffs Begin:
"We're already seeing that the intelligence tools we're creating and using...are enabling a new way of working which fundamentally changes what it means to build and run a company." (18:20)
Waiting Game:
“What if [AI is] so bullish that it becomes bearish?”
— David Uberti, (01:18)
On the financial sector’s panic:
“Market opened...all flashing red...Dow dropping about 1.6%, losing more than 800 points.”
— David Uberti, (01:34–01:54)
On AI tools’ accessible power:
“When you see people like me...able to go into Claude with no previous coding experience...that’s a pretty big development...”
— David Uberti, (05:36)
The episode echoes the uncertainty and drama gripping Wall Street in the age of transformative AI. The hosts and guests balance dramatic predictions with skepticism and practical resilience, emphasizing that while market reactions are powerful, history shows both panic and adaptation are part of technological change.
Lingering Questions: How rapidly will AI transform the economy? Who benefits, who loses, and can policy steer the transition?
The hosts end by inviting listener input:
“How are you feeling about AI's role in the economy? Are you worried? Hopeful? Are you using it and if so, how?” (19:25, Knutson)
For further reflection: