The JOY Broadcast with Ali Mortimer — "Attracting Success: The JOYful Way!"

Date: October 5, 2025
Host: Ali Mortimer, Life Consultant & JOY Coach
Episode Theme: Discovering how joy can be the catalyst for a life of success, well-being, and fulfillment—and how to actively cultivate it as a daily practice and lifestyle.

Overview

This episode of The JOY Broadcast centers on Ali Mortimer’s personal and professional journey into “joy-coaching” and her belief that joy is not just a fleeting feeling, but a dynamic “super attractor” for success in all areas of life. Drawing from her recent "Joy Power Up" series, Ali shares her unique framework for identifying, nurturing, and turning up the dials on joy, with a special focus on health as a foundational ingredient. She offers actionable insights, personal reflections, and inspiration for anyone looking to redefine success and increase both their happiness and impact.

Key Discussion Points & Insights

1. The Power of Joy as a Daily Frequency

(00:56, 01:41, 01:43)

• Joy isn’t just a feeling; it’s an energy and frequency. Ali frames joy as more than spontaneous delight—it can be consciously chosen, cultivated, and even amplified to become a lifestyle.
  • Quote: “Joy can be so much more than that. Joy can be something that you feel all the time, every day. Joy is always present… She never leaves.” (01:16 - 01:28, Ali)
• Joy as a manifestation tool: Ali refers to the Hawkins Scale and the quantum field, positioning joy at the top as a frequency for manifestation and attraction.
  • Quote: "Joy is an energy. It’s a frequency that… is right up there on the Hawkins scale… To me, joy has been that catalyst and the one thing that has changed everything so that I have been able to become that super attractor for everything that I've ever dreamt of." (01:47 - 02:10, Ali)

2. Your Personal "Joy Recipe"

(02:49 – 04:10, 06:37 – 12:00)

• Joy is personal and customizable: Joy looks different for everyone. Ali encourages listeners to identify their own recipe—like selecting favorite chocolates from a box—whether it’s health, relationships, career, or spirituality.
  • Quote: “It's almost like opening up this box of chocolates and just saying, what do I want to choose today?... It's about what is it for you.” (02:59 - 03:27, Ali)
• The ‘Joy Dials’ metaphor: Joy has multiple components (aka ‘dials’) that can be turned up or down. Everyone’s combination and intensity of these ingredients is unique.

3. Defining Success on Your Own Terms

(12:20 – 16:45)

• Rejecting societal standards: Ali recounts leaving a successful corporate career to redefine success for herself, moving away from checkbox achievements to self-defined meaning.
  • Quote: “My success up until that point had been very much the checkbox exercise. Everybody’s criteria of success… I had everything until I didn’t." (13:27 – 13:43, Ali)
• Ali’s definition: “I want to love what I do and I want to love who I do it with and I want to love myself… that became this path for me.” (14:05 – 14:40)
• Joy is the anchor for real success: The more Ali focused on joy, the more true-to-herself opportunities, people, and abundance came her way.

4. Joy as the Super Attractor Strategy

(16:55, 18:45)

• Raising your vibration: By holding oneself in the vibrational patterns of love, joy, and peace (high on the Hawkins Scale), Ali asserts we become magnets for “quantum” opportunities.
  • Quote: “The energies of manifestation through the quantum are love, joy, peace, and abundance and enlightenment… If you can raise your vibration and hold yourself in that vibrational pattern... that’s when you can start to attract in from that quantum field.” (18:45 – 19:15)

5. The “Recipe for Joy” and the First Ingredient: Health

(20:20 – 27:15)

• Physical health as foundational: The energy and vitality of the body are essential for sustained joy.
  • Quote: “The first ingredient I believe to having joy is the health of your body. I don't know about you, but when you've got aches, pains or illness, it's very, very hard to feel happy or particularly joyful. And this is a foundational key ingredient.” (21:43 – 21:58)
• Holistic health: Health isn’t just physical—it includes mental, emotional, spiritual, social, and financial well-being.
• Ali’s personal struggle and realization: From PTSD, depression, and body dysmorphia, Ali learned that changing her mindset and treating herself with kindness (inspired by her son’s self-affirmations) was transformational.
  • Quote: “I remember when I was very poorly… I still looked in the mirror and I thought that I was fat… It was so interesting because… I saw My youngest son… in front of the mirror going, you're so cool… And I was like, I've got to be more Willy!” (27:37 – 28:18)
• Self-image matters more than appearance: “It's not about the size of your body at all… it's how you take care of it… Do you look like someone who takes care of themselves?” (29:30 – 29:47)

6. Sustainable Self-Care: Devotion over Discipline

(31:15 – 32:45)

• Devotion is more sustainable than discipline: Rather than beating yourself up to meet health goals, approaching self-care from a place of devotion and self-love is both gentler and longer-lasting.
  • Quote: “Devotion was the energy that enables me to make it sustainable. Devotion is what allows me to put me on my plate every single day.” (32:12 – 32:22)

7. Guided Reflection: ‘What’s On Your Plate?’

(27:23, 32:52)

• Ali encourages listeners to take stock—not just of the food they eat, but all that they’re “feeding” themselves with time, energy, and attention—while ensuring SELF is a key item on the “plate.”
  • Quote: “What's on your plate and are you on it? Have a look and see if that's one of the ingredients that's missing in your recipe for Joy.” (32:52 – 33:02)

Notable Quotes & Memorable Moments

• “Joy is your power move, because joy is the energy that everybody wants you in the room. The energy of joy means people want to come and be with you or they want to work with you because you're a pleasure to work with. This is what I have found.” (23:08 – 23:26, Ali)

• “I am the inspiration that gives people hope and courage to change.” (22:31, referencing Ali’s 2014 affirmation and enduring mission)

• “I think you probably know that… but if you do need it, in my Love Club library… there’s two or three brilliant ones in there that look after the health of yourself in lockdown.” (30:02 – 30:29)

• “What you need is the inspiration to make that change; to show you that I have been in places that I found it very, very hard to do something. I want to tell you the stories where I have found that courage to do something even when it felt hard.” (23:45 – 24:05)

Timestamps for Key Segments

• [00:56 – 01:43] – Joy as a constant companion and a lifestyle
• [12:20 – 14:40] – Redefining success in your own terms
• [16:55 – 19:15] – The Hawkins Scale, vibrational patterns, and quantum manifestation
• [21:43 – 23:26] – Health as the foundation for joy, and self-image reflections
• [29:30 – 30:29] – Self-care, first impressions, and why it’s more than just your appearance
• [31:15 – 32:45] – Devotion versus discipline in maintaining self-care habits
• [32:52 – 34:10] – Ali’s call to examine what’s “on your plate” and whether you’re included
• [34:15 – End] – Ali’s mission statement: spreading joy, love, peace, & abundance

Ways to Engage & Resources Mentioned

• Joy Power Up Series: 5-day deep dive into joy’s ingredients—available via Instagram and the show notes.
• The Love Club: Ali’s membership for holistic well-being resources, community, and programs.
• Joy and HD: Her mastercourse combining human design and joy as a roadmap for personal change.
• 1:1 Mentorship: Brilliance: Private, personalized support for aligning success and joy.

Concluding Reflection

Ali closes with a heartfelt reminder that joy is available to everyone, and that by tuning into their personal recipe—and making sure they put themselves “on the plate”—listeners can amplify both their happiness and their success, while helping spread positivity and possibility to others.

“The ripple of joy starts with you.” (34:37, Ali)

If you enjoyed this episode or found these insights resonant, check out the show notes for more resources and ways to connect with Ali and her community.