The JOY Broadcast

The JOY of turning your 'Imposter' in to a Friend.

This week's episode talks about your Fear Gates in Human Design, the specific places fear shows up in your body, your mind, and your decisions, based on your unique design.If you'd like to know yours before you press play, get your free Human Design chart here → FREE HUMAN DESIGN CHART LINKYou'll need your date, time, and place of birth.If you don't have it to hand, no problem at all, listen anyway. Everything in this episode applies to you, whether you know your design or not.About this episodeI have a real bee in my bonnet about the phrase "imposter syndrome."I want it banished.In 1978, two psychologists coined a term that gave generations of brilliant, boundary-pushing, ambitious women the worst possible name for the voice inside them. They called her an imposter. They told us to distrust her. Silence her. Override her.She isn't an imposter.She is fear. And fear, when you understand her, is one of the most important voices in the room.In this episode I walk you through:– Why "imposter syndrome" is the most dangerous label we've handed to high-achieving women– The only two fears you were actually born with (and what that means for every other fear running your life)– Your Fear Gates in Human Design — what they are, where they live, and why knowing yours changes everything– How to invite your fear friends in for coffee instead of trying to kick them out– Why fear is evidence that what you're doing actually mattersIf you've ever called yourself an imposter, or had that voice tell you you're not enough, not ready, not allowed, please listen to this one. And then share it with a woman who needs to hear it.Mentioned in this episode📖 This week on Substack — Dear Boo, you were right. Vulnerability is the bloody stone. A letter to my 40-year-old self about the wheel I drew on a scrap of paper in 2016 and how it became the whole thesis of my life's work. → SUBSTACK LINK🌹 Mindfulness Mondays — my new paid Substack series. 100 mindfulness practices to bring you peace, calm in the chaos, and a quiet mind in a busy life. Five practices a week, every Monday morning, for twenty weeks. Sign up before Sunday night and the full meditation album is yours, completely free. → MINDFULNESS MONDAYS LINKStay connected Sign up to The Joy Brief — my weekly newsletter — and never miss an episode, an offer, or an invitation saved just for my list. → JOY BRIEF LINKFind me on Instagram — @alimortimer_thejoycoachIf this episode lands for you, please share it. With a woman in your life. In a story on Instagram. With a friend who's been calling herself an imposter for too long.That is how the message moves.With joy, always, Ali xo 🌹https://www.alimortimer.com/

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Know your JOY Values: Your 'secret' antidote & daily mandatory supplement

2w ago00:31:44Summary ready

After listening to this episode and you know you want to do this work properly? The I Know Me, I Love Me Life Lab is the workshop that walks you through finding your core values, so you can love yourself, and the woman you are, by actually living them.It's free in Monday 11th May 2026 edition of The Joy Brief, or it lives permanently inside The Joy Rebellion membership. Links at the bottom. ↓About this episodeThis might be one of the most important conversations Ali has ever brought to The Joy Broadcast. It's the work she returns to with every Brilliance client. It's the work she returns to with herself, every morning, before her feet hit the floor.Your values.Not the easy answer of "integrity and honesty". The real ones. The ones you can rattle off when someone asks who you are. The ones that become your path, your conviction, your courage, your antidote.Because as Ali says: when you know who you are, you can stand tall when the poison arrows come. You don't need to zip yourself up in an energetic sleeping bag. You don't need to be the eggshell, terrified of cracking. You get to be the peach, soft on the outside, with a kernel so strong the world can't break it.What's inside this episodeA genuine, behind-the-scenes share, Ali reading from her own journal, walking you through:Why values matter more than your job title, your achievements, or your CVThe peach vs. the egg: how values become inner strength rather than outer armourWhy values are the better, freer alternative to boundariesHow values become the antidote when someone tries to define you, attack you, or shrink youThe exercise: blank sheet, brain dump, cluster, distil. Finding the one word that carries it allAli's own six core values and what each one really means to her: Genuine, Generosity, Gratitude, Grit, Growth, GraceWhy she added Grace as a sixth value at the end of 2024: softening, surrender, dignified strengthHow to use your values as a lens on your big goals. The journal exercise Ali did when she declared she wanted to make a lot of money, have a lot of fun, and help a lot of people, and had to clean up every place that desire collided with who she isA line worth holding onto"My values are the path I walk every day. I don't need boundaries, because I know who I am, and I know the path I'm walking."Your invitationIf something in this stirred you, triggered you, activated you, that's the friction worth listening to. Go and do the work. Get the blank sheet. Write everything down. Cluster. Distil. Define. And then live them.Links & next steps🌿 The Joy Brief, Monday 11th May edition (free I Know Me, I Love Me Life Lab): Subscribe for weekly exclusive JOY Brief offers.✨ The Joy Rebellion, where the Life Labs live, plus the full library, the community, and Ali in your week: Join the Joy Rebellion. £22/month or £222/year💛 Brilliance, Ali's six-month private mentorship for women with big dreams, big goals, and the readiness to do this work properly. Apply here.🎙️ Subscribe to The Joy Broadcast so you don't miss next week's episode.📲 Come and find Ali on Instagram and continue the conversation. She'd love to hear what came up for you.The answer is always joy. Love always, Ali xhttps://www.alimortimer.com/

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Joy in the Sh*t, Diamonds, & Russian dolls

3w ago00:22:08Summary ready

Welcome back after the Easter break. This week I'm sharing two tools I've been using personally and walking my Brilliance clients through over recent weeks — because when I find myself saying the same thing on repeat in private sessions, I know it's time to broadcast it.The first is what I've started calling the shit and the diamonds — the recognition that life rarely hands you triumph in every area at once. Your career might be hitting milestones while your home life is heavy. Your relationship might be thriving while work is falling apart. The trick isn't to pretend the hard stuff isn't there. It's to stop letting it smother the good stuff. The woman in you holds the emotional work. The CEO in you leads the diamonds. Two hands. Don't clap them together.The second tool is one I've been teaching for years and had a fresh personal breakthrough with this week — the Russian Doll effect. I don't believe in finding yourself or becoming her. I believe every version of you you've ever been is still valid, still wise, still part of who you are now. But sometimes, after a betrayal or a trauma, we leave a doll behind. We abandon a version of ourselves we decided wasn't safe to be anymore. This week I went back for two of mine, the trusting woman I left in 2016, and the financially independent corporate professional I left in 2014, and the relief of putting them back inside me is what this episode is really about.This is deeper work than usual. Take it as an invitation.Favourite Quote:"It's like you've got a pile of shit in one hand and a bag of diamonds in the other. Don't clap your hands together.""I don't believe in finding yourself. I believe in remembering yourself.""Every version of you is valid."Work with meThe Joy Rebellion: my membership where we lock in your joy every single week. Coaching, mentoring, celebration, community. Doors are always open. Joy Rebellion link Brilliance: private one-to-one mentorship for when you're navigating something genuinely shitty and need deeper support. Book a conversation and we'll see where you fit. Brilliance linkThe Joy Brief: the weekly edit for women who know that joy is the most powerful place to create from - the quick links & weekly exclusive offers Joy Brief linkIf this episode landedSend it to a woman who's currently holding diamonds in one hand and something much heavier in the other. And if you have a Russian Doll story, a version of yourself you're ready to welcome back, I'd love to hear it. My DMs and inbox are always open.Subscribe so you don't miss next week. And if you've got a moment, a rating or review helps more women find The Joy Broadcast.https://www.alimortimer.com/

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Dressing for Joy (and Why Well-Dressed Is a State of Mind) with Dahlia Stroud

4w ago00:32:49Summary ready

What do you wear on the day you've been made redundant? The day your confidence is on the floor? The day you're trying to remember who the hell you are without the job title?This week on The Joy Broadcast, I'm joined by the wonderful Dahlia Stroud, someone I haven't seen for the best part of 15 years, since our Asda House days in Leeds. Dahlia went from Head of Commercial with a full diary and a ringing phone to "here one day, gone the next" overnight. And out of that lost-purpose, all-dressed-up-with-nowhere-to-go season, she built Stressed But Well Dressed, a podcast (and a philosophy) about the link between clothes, confidence, and mindset.This one is for every woman who has ever asked herself, who am I now? and every woman who already knows that what she puts on in the morning is never really just about the outfit.Favourite moments"I was all dressed up with nowhere to go." — Dahlia, on the season that birthed the podcast"Joy isn't fluff, it's fucking physics.""The opposite of happiness isn't sadness — it's hopelessness.""Dress for the best-case opportunity that could absolutely happen." — Dahlia"Well-dressed is a state of mind, not a fashion statement." — DahliaFind DahliaPodcast: Stressed But Well Dressed , out every Friday, wherever you get your podcastsInstagram: @stressedbutwelldressed_podcastLinkedIn: Dahlia StroudContinue your journey with JOYIf this one stirred something, the question of who am I now, or the quiet wondering about whether you're dressing for the day you're actually hoping for — come and stay close.The Joy Brief the weekly edit for women who know that joy is the most powerful place to create from, be first to know about the podcasts, Substack articles and exclusive weekly offers.The Joy Rebellion the membership community for women choosing joy as their competitive edgeJoy in HD™ the mastercourse that teaches you your unique blueprint to amplify your JOY and accelerate your success in health, wealth & matters of the heart.alimortimer.com for everything elseRemember, JOY is Just On You. Put something on this morning that the 80-year-old you will be glad you wore.Ali xhttps://www.alimortimer.com/

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The Joy of Colour: How Your Home Can Change Your Life with Becky Harrison

Apr 1700:38:32Summary ready

There's a reason you walk into some rooms and immediately feel at ease and others that leave you flat without knowing why. This week's guest has built her whole practice around that mystery, and the answer almost always comes back to one thing: colour.Becky Harrison is an interior designer, psychology graduate, and Joy Rebellion member who brings a beautifully grounded, science-meets-soul approach to how we live in our homes. After 16 years in corporate project management — where her love for buildings quietly grew — she made the leap into design. Now she helps families create homes that don't just look good, but feel good. And she's doing it right now from inside her own renovation project, which makes this conversation all the more real.We talk colour, obviously. But we also go much deeper: into fear, judgment, Feng Shui, the psychology of clutter, and why the first question Becky asks a client has nothing to do with their favourite shade.Becky's quick-win tips you can use right now:Create a joy corner — a dedicated spot in your home with the things that bring you joy close at hand: candles, crystals, books, whatever's yours. Having it set up means you can access joy quickly without hunting for it.Build happy views — little vignettes at your desk or at the table. A piece of artwork, some flowers, something that catches your eye and delivers a small shot of dopamine while you work.Bring in pops of colour through nature — daffodils on the windowsill, a yellow vase, an orange throw. Small changes to the colour in a room lift the energy, which lifts your mood.Connect with Becky:Instagram: @beckyharrisondesigns Website: beckyharrisondesigns.co.ukBecky works primarily across the south west of England but will travel for the right project. If you want to embrace colour in your home, she's your person.Loved this episode?Come and join us inside The Joy Rebellion — the community Becky calls her reset. £22 a month. And if this conversation sparked something, share it with a friend who's been staring at Farrow & Ball paint cards for six months and still hasn't committed.The Joy Broadcast is hosted by Ali Mortimer - Joy coach, Private Life Confidante, Human Design guide, author, and founder of The Joy Rebellion.https://www.alimortimer.com/

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The Joy of Reclaiming your Space with Steph McConachy

Apr 1100:38:53Summary ready

As part of our Easter inspiration series, celebrating women who inspire me and whose stories I know will inspire you, I'm joined by the wonderful Steph McConachy, founder of Nine Lemons Feng Shui. We met through the magic of Instagram and our mutual friend Kimberly Gallagher, and I have loved watching Steph's extraordinary journey unfold. In just three months, she grew her audience from 3,000 to 30,000 followers and she credits Feng Shui.This conversation is joyful, practical, and deeply moving. We talk about the power of your home to support your life, your business, and your healing, and how making small, intentional changes to your space can create profound shifts in everything from your visibility to your nervous system.What We Cover🍋 Why nine lemons? The story behind the name, from the power of the number nine in Feng Shui (we're in Cycle Nine!) and a secret nod to Real Housewives, to the Susan Jeffers "nine grid" and why a full life is the ultimate insurance policy.🗺️ The Bagua Map explained. The nine areas of your life mapped to your home: knowledge, career, helpful people, family, health, children and creativity, wealth, fame and reputation, and love. Steph walks us through how she reads a floor plan and what she can tell about someone's life just from where the bathrooms are.📈 How Steph went from 3,000 to 30,000 followers in three months by intentionally activating the fame, visibility and recognition area of her home, cleaning the windows, replacing dull bulbs, placing a plant, and setting clear, specific intentions.🌿 The power of intention setting. Why Feng Shui is not just putting lemons on a bench. How to speak to your home, talk to your plants, and use the nine areas as a 3D vision board for the life you want to create.🏠 Your home holds energy. Steph shares her deeply personal story of losing her son, buying a house in grief, and eventually using Feng Shui to reclaim her space and move forward. This led to her brand new programme Reclaim Your Space, for anyone navigating a major life transition.💼 The command position. Why where you sit at your desk matters more than you think, how cortisol levels drop when your back is against a wall, and why so many brilliant women are running seven-figure businesses from a corner of the spare room, shoved aside for a bed that gets used seven nights a year.🌍 Finding peace when the world feels uncertain. Why your home is your greatest source of empowerment right now, and the small acts of care that bring you back to safety.Steph's Offers Let It Go — a 7-day container to release "past self anchors" (not just decluttering, but energetically letting go) Reclaim Your Space — a brand new 4-week programme to shake the energy of your home through transition, grief, change, or a fresh start The Energetic Advantage — a 6-month deep dive (next round opening May)👁️ One-to-one work — private Feng Shui consultations, email me stephanie@ninelemonsfengshui.comFind Steph📱 Instagram: @ninelemonsfengshui www.ninelemonsfengshui.comLoved This Episode?If this conversation sparked something in you, share it with a woman who needs to hear it. Joy shared is joy multiplied and that's what The Joy Rebellion is all about.https://www.alimortimer.com/

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From Cleaning Toilets to Florist to the Stars : The Joy of Vics Endersby

Apr 200:40:46Summary ready

This Easter, Ali wanted guests with real stories. not picture-perfect ones, but the kind with roller coasters, sharp turns, and joy found in the most unexpected places. Vics Endersby of Wonderland Blooms is exactly that. In this warm, funny, and genuinely inspiring conversation, Vicks takes us through the chapters of her life from the rug being pulled, to cleaning other people's bathrooms, to skydiving alone, to building a wedding floristry business she loves, working with Paula Rooney in Vienna and Italy, and raising a daughter who is already pitching her first wholesale deals at thirteen. This is a story about gut instinct, small daily joys, and what happens when you back yourself completely.What We CoverThe rug pull. A decade ago, Vicks found herself cleaning toilets for a living, wondering how her comfortable, cottage-and-wood-burning-stove life had come undone. A marriage she thought was solid had quietly been heading elsewhere. When she found out, she did not wait. Scariest thing she had ever done. Most empowering thing she had ever done.The rebuilding. Single parenting, cleaning jobs, a bakery run by a woman in her sixties who became an unlikely mentor, and eventually a role at Pig and Pastry in YorkThe sky stuff. Four solo skydiving jumps. Gliding lessons. A gyrocopter. All of it done alone, all of it in the period after her marriage ended. Her brain, she says, is quietest in freefall. Ali's theory: when you have already made the biggest leap of your life, throwing yourself out of a plane is just confirmation that you will always pull the chute.The flowers. Vicks had always wanted to be a florist. It took a marriage, a rebuild, and a bolt-upright moment in bed next to her new husband Mark to say: I am starting a wedding floristry business from this garage. He said yes, dear. The career that kept growing. From Friday flowers on a broken three-speed bike, Wonderland Blooms has grown into a full wedding floristry business. Vics has worked with florist-to-the-stars Paula Rooney in Vienna. She drove a van through Pisa on four hours' notice. She works alongside Kim at Dreambirds and Carousels on large-scale events. The loss. Vicks lost her mum recently. She talks about grief with the same directness she brings to everything else it strips layers, she says. She has no time for imposter syndrome anymore. Life is for living.The legacy. Vicks wants to write a book. A coffee table book, or something more, she is still deciding. She wants her children to know what those early Saturday mornings were for. Joy, says Vicks, is in the small significant things, not the big dramatic ones. Her favourite colour grounds her on a hard day. That is enough. That is everything.Find Vicks📸 Instagram: @wonderlandblooms_ get in touch via Instagram 🌿 Subscription flowers (local delivery)Resources from Ali🌸 The Joy Rebellion Ali's membership for women who are done waiting for permission to choose joy. £22/month or £222 annually. Joy Rebellion link✨ Joy in HD The Human Design Mastercourse with three-month bonus mastermind from 1st April. Details hereRememberThe littlest sprinkle of self-belief will get you where you need to be. Back yourself. Trust your gut. Pull the chute.love always, ali xohttps://www.alimortimer.com/

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You can't 'regulate' your way to JOY

Mar 2700:23:42Summary ready

In this week's Joy Broadcast , Ali talks through two phrases you hear absolutely everywhere in the wellness world. Two phrases that most people don’t truly understand, including the difference between them. In this episode, Ali makes that distinction clear. Plus why 'Regulating' is the wrong word in both cases and what you can do and say instead. In This EpisodeWhy ‘regulation’ is the wrong word and why it mattersYour nervous system: what it actually is, how it works, and why it’s prehistoric by designThe sympathetic and parasympathetic states and why we need bothThe real reason so many high-performing women can’t lose weight (hint: it’s not what you’re eating)Your emotional system: the ocean inside you, and how the mind makes sense of itWhy you can be emotionally intelligent and still absolutely exhaustedBody first, then brain, the sequence that changes everythingHow to work out which system needs your attention right nowThe Key InsightYour nervous system is your physiology, the body, the container. Your emotional system is your psychology, the ocean of feelings held within that container. Most women are working hard on one and bypassing the other entirely. And if your nervous system is stuck in a stress response, your prefrontal cortex has gone offline, which means all the therapy, mindfulness, and emotional intelligence in the world can’t land properly.Body first. Then the brain. The container, then the ocean.“We aren’t heating systems with knobs. We are oceans. And you cannot calm an entire ocean with a knob.” Links & Next Steps→ Download the Joy List — free in the Joy Emporium→ Join The Joy Rebellion (membership, £222/year): Joy Rebellion→ Brilliance private one-to-one mentorship with Ali: Work with me→ Email Ali: ali@alimortimer.com If you’re not sure which system needs attention right now, the body or the emotional ocean, start with the Joy List & the Daily Dose (number one in the Joy Emporium for free) . It works on both. And if you want to go deeper with personalised support, come and find me inside The Joy Rebellion or drop me an email.Lots of love, Ali xo 🌹https://www.alimortimer.com/

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How I Healed my Migraine with JOY

Mar 2000:23:09Summary ready

Ali woke up this week with a horrendous migraine and instead of pushing through or giving up, she did something else entirely. She 'joyed' her way out of it. In this honest, personal, and surprisingly practical episode, Ali shares exactly what she did hour by hour to heal herself using her own joy strategy and why this was a powerful reminder that joy isn't just a philosophy. It is a healer, a strategy, and a verb.The Key IdeasJoy is a verb. 'To joy' is to actively, deliberately choose yourself, your rest, your pleasure, your peace is the strategy. Not something you do after everything else. The thing you do first, or nothing else works properly.Frustration is a signal. As a Generator in Human Design, Ali knows that frustration is her not-self theme, the signal that she is out of alignment with her own energy. A migraine is her body's loudest version of that message. When she honours it, everything flows. When she ignores it, everything costs twice as much.Slowing down is not falling behind. In choosing to rest, write for pleasure, meditate, and walk slowly, Ali ended the day having done more than she had planned and all of it felt like ease.Joy is chemistry. The Daily DOSE (Dopamine, Oxytocin, Serotonin, Endorphins) is not a concept. It is a biological strategy. When you flood your body with these hormones through small, deliberate acts of joy, you change your internal chemistry. Ali has the OG joy list to prove it, a tiny scrap of paper she has kept since 2016.Resources MentionedThe Original Daily DOSE Episode scroll to the very first episode of The Joy Broadcast for the full story of how joy healed Ali in 2016. Listen here. F*ck Discipline. I Know a Better Way — the Substack article Ali wrote in the sunshine this morning on the energy of devotion. Read it here.The Reason Your To-Do List Never Gets Shorter — the practical Substack article on the 4 D's and the 3 R's. Link: Read it here.The Joy Rebellion: Ali's membership community. 52 weeks of devoted joy, weekly personalised coaching, and eight years of programmes and trainings. £222 for the year (or pay in instalments of £22), annual members receive a private one-to-one call with Ali. Find the Joy Rebellion Joy in HD The Human Design Mastercourse. Every element of your unique chart, mapped across your body, your work, and your relationships. Including a three-month bonus mastermind with Ali from 1st April. Currently on pre-sale at £1,111. (prices subject to change depending on when you listen)RememberJoy isn't what you earn after you've got through the hard day. Joy is how you get through it.https://www.alimortimer.com/

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The Secret to Unshakeable Joy

Mar 1400:21:30Summary ready

In this meaty, educational episode, Ali takes you through one of the most powerful exercises she does with her private clients: identifying your core values. Because when you truly know your values, you have an anchor that nothing and no one can take from you. You have confidence that comes from within, not from external validation. And you have the most powerful antidote to anyone who tries to shame, judge, or hurt you.This is the work that has given Ali the clarity to stand on stage, be visible, and receive both praise and criticism, all with an unshakeable sense of who she is.What We Cover in This EpisodeWhy knowing your values changes everything When your inner world and outer world are aligned, living out of integrity with yourself becomes impossible. Ali shares how this work protected her in a pivotal moment and how it does the same for her clients every single day.Values as your antidote When someone throws criticism, judgment, or hate your way, your values are the truth that makes their poison dissolve. Ali even uses them to identify why something is hurting, so she can let it go and move on.Ali's own core values Grit. Grace. Gratitude. Growth. Genuine. Generosity. All beginning with G (because Ali loves alliteration and words are her love language). She walks you through how she arrived at each one, and why Grace was the newest addition and the one she still has to consciously remember.The values discovery exercise — step by stepGrab a blank sheet of paper and write down everything you value in life. Fill the whole page. Don't edit yourself.Ask yourself: When did I feel really, really good about myself? Why? Who was I being? What was I honouring?Ask yourself: When did I feel really hurt or sad? What values were stepped on?Start grouping your words — find the one word that holds all the others for you.Make your list memorable. Alliteration, acronyms, whatever helps you know them off the top of your head.Living the practice Over the next week, witness yourself. When you feel good, which values are you honouring? When you feel off, which ones have been stepped on? This is a practice, not a one-time exercise. Keep coming back to it.Resources MentionedI Know Me and I Love Me: Life Lab workshop inside The Joy Rebellion. A deep-dive into understanding and truly knowing yourself, which Ali shares with all her private clients early in their work together.Love for Life: A full programme Ali wrote in 2021 during one of her most challenging chapters, helping you start the greatest love affair you'll ever have, the one with yourself. Only available inside The Joy Rebellion.Rebel HD: Arriving on 23rd March. A brand new three-part workshop series using Human Design to understand yourself in your Body, Bedroom, and Boardroom. Available exclusively inside The Joy Rebellion.Joy in HD: The full master course. 12 modules of Human Design, plus a live mastermind element with Ali via Telegram and Zoom. Starting 1st April. Currently on pre-sale at £1,111. Joy in HD Presale until 23rd March.The Joy Rebellion: Ali's membership where all of these programmes, courses, and trainings live. Join the community - £222 for the year or 12*£22 per month.Remember to share the joy on your socials, with friends!Joy = Just On You. And just on you starts with knowing your values.Love alwaysAli xohttps://www.alimortimer.com/

Summary

All episodes

The JOY of turning your 'Imposter' in to a Friend.

Know your JOY Values: Your 'secret' antidote & daily mandatory supplement

Joy in the Sh*t, Diamonds, & Russian dolls

Dressing for Joy (and Why Well-Dressed Is a State of Mind) with Dahlia Stroud

The Joy of Colour: How Your Home Can Change Your Life with Becky Harrison

The Joy of Reclaiming your Space with Steph McConachy

From Cleaning Toilets to Florist to the Stars : The Joy of Vics Endersby

You can't 'regulate' your way to JOY

How I Healed my Migraine with JOY

The Secret to Unshakeable Joy