Podcast
The Justin Brady Show
Hosted by Justin Brady · EN
The Justin Brady Show amplifies the best ideas and people on earth. As a PR guy, he works primarily with iconic brands making podcasts and DTC content.
Past guests include:
Howard Schultz, founder of Starbucks; Blake Irving, CEO of GoDaddy; Ancesty.com Founder Paul Allen; Best-Selling authors like Dan Ariely, Dan Pink, Matthew May, and David Burkus; Apple iPhone keyboard inventor, Ken Kocienda; Harvard Business Review and Bloomberg opinion editor Sarah Green Carmichael; Dave Ramsey money guy, Chris Hogan; Sonic Drive-Ins CEO Clifford Hudson; Sam Parr, founder of The Hustle and co-host of My First Million podcast; Amanda Goetz, VP of TheKnot.com worldwide; John Jantsch, author of Duct Tape Marketing; Jaime Casap, Chief Education Evangelist for Google; Steve Clayton, Microsoft's Chief Storyteller; Service icon, Ken Blanchard; Scott Belsky, CPO of Adobe, and founder of Behance; Melinda Emerson, the Small Biz Lady; Stormy Simon, President of Overstock.com; Ryan Smith, CEO of Qualtrics; and too many more to list.
16episodes
Episodes
Newest firstAll episodes
How To Ai: Christopher Mims, Columnist at The Wall Street Journal & "Bold Names" host.
Jan 2700:41:01Tap to summarizeHow do you Ai? I asked Christopher Mims about his new book, "How To Ai." He discusses his own job's risk level, how Ai removes what he calls "toil" and how Ai may very well make you and I just a bit more human. As the host of Bold Names and columnist of The Wall Street Journal's "Keywords," he details practical Ai use cases. For tech folks, you'll learn practical stories, for the uninitiated, you'll get caught up. Buy the book: https://www.amazon.com/How-AI-Through-Basics-Transform/dp/B0F6MKZ1DH Find Justin: justinbradyshow.com Chapters 01:06 - Ai removes toil, not jobs 07:00 - Job disruption or new opportunities 09:23 - Clorox uses Ai for previously impossible tasks 10:56 - Generative vs non-generative AI 12:49 - Is the construction industry at Ai risk? 14:57 - The urgency of adopting Ai 17:17 - Ai and law. A win for lawyers and consumers. 24:40 - Ai in Hollywood. Will it kill creativity? 28:40 - Tension of job loss and productivity gains 30:40 - Ai makes us more human 31:22 - Journalism in an AI World
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Saving Sleep: Ozlo Co-founder Charlie Taylor Explains How They Re-captured trust and resurrected Bose Sleepbuds
Nov 1200:34:14Tap to summarizeWhen Bose discontinued its cult-favorite Sleepbuds in 2020, a passionate cohort of users was left in the lurch. For many, these earplug/headphone hybrid weren't a gadget—they were a nightly lifeline. Charlie Taylor, Co-Founder of Ozlo shares why he left Bose to co-found Ozlo, and how they quickly gained key relationships, and found immediate traction growing a new Sleep ecosystem. Taylor explains why focus matters, how saying "no" to big opportunities leads to more revenue, and how they immediately found acceptance amongst major media despite having no relationships or company history. https://justinkbrady.com/charlie-taylor
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Helen Tobin, Head of Comms at Substack on how brands can reach new audiences.
Oct 1700:33:35Tap to summarizeJournalists and writers are leaving major publications for Substack. Shoud brands follow? Helen Tobin discuss Substack's Unicorn rise, how brands can use the platform to reach new audiences and what not to do. Starting out as a monetizeable newsletter platform, the company has added video, podcasting and feed-style social media. What are effective brands doing on the platform? How do they protect users from Ai slop? Will they license user content on LLMs? Find the video at https://justinbradyshow.com Chapters: 00:00 - Substack's insane growth 02:23 - Decentralizing Journalism & Amplifying Voices 05:25 - How Brands Can Master Substack 10:33 - Strategically Building Relationships 16:33 - Quality Over Quantity Approach Works 22:42 - Navigating Ai slop and trust in content
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Celebrity Chef, Andrew Zimmern's brand advice: stop being scared of story!
Aug 2900:37:49Tap to summarizeAndrew Zimmern didn't stumble into media success—he sprinted toward it with intentional risk, relentless work, and zero entitlement. In this episode, the chef-turned-storyteller breaks down how he went from unpaid internships to national stardom by "running at" opportunities when clarity struck. He shares why brands fail at content (they're afraid to tell stories), the real skill behind great interviewing (deep listening), and how to spot the moment when a conversation can turn meaningful—then push. "If the road is flat," he says, "go deep." Zimmern reveals how he prepares for interviews with everyday people who have no public bios, why he sometimes splits families apart mid-shoot to extract honest stories, and the subtle tactics that turn small talk into substance. From mastering local live news with no script or lighting, to using food as a cultural Trojan horse, Zimmern offers a clinic on authenticity, narrative craft, and creating emotional connection—skills every marketer and founder should be learning right now. Video releases soon here: https://justinkbrady.com/Andrew-Zimmern
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AI Eating SEO? YouTube Just As Important As Your Website? Marcus Sheridan pulls no punches
Jun 2600:38:34Tap to summarizeFounders, you kinda suck at SEO, content, and communications. That's tragic because many of you have incredible brain-frying technology and ideas the world wants to hear about. Marcus Sheridan, author Endless Customers describes why AI has made web content more important than ever, and explains why YouTube is just as important as your own site. Sheridan's first book They Ask, You Answer detailed the process he followed to become the #1 website in the world... for pools. You read that right. He ended up ruling the internet for a heavily commoditized business. He explains how to increase "signals" increasing AI's likelihood of recommending you, and warns founders and CEOs on getting in their own way, killing inbound content marketing strategies that could bring them... ahem... endless customers. See the video at justinkbrady.com/marcus-sheridan
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IBM Technology hit 1 million YouTube subs. Host Martin Keen explains their strategy.
Jan 15, 202500:33:24Tap to summarizeIBM Technology's YouTube channel just hit 1 million subs last week and show host Martin Keen explains how they create content, where they get their ideas, how they promote, and how they create "broad" content to engage, and then drill down into the niches to build relationships. Keen also explains how their team collaborates to ensure content stays on track. Keen focuses mostly on AI content. He's an expert communicator and is skilled at breaking down complicated topics into a format that is understandable for a more general business audience. He leaves us with his top AI trend of 2025 as it relates to communicators and marketers. See the video: https://justinkbrady.com/martin-keen-IBM-technology
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YouTuber Mike Russell On How Creators Can Improve Production and Crossing 300,000 Subs
Oct 16, 202400:38:04Tap to summarizeYouTuber Mike Russell hit 300,000 subscribers which is an incredible accomplishment. Justin Brady sits down with the media mastermind and founder of Music Radio Creative, to discuss content creation, productivity, and the long road to success in the digital landscape. Mike, a veteran in audio production and YouTube content creation, shares valuable insights on how to grow a YouTube channel organically and maintain a steady content workflow. He explains tactics to grow his channel, how to hook viewers, how to handle never-ending deadlines, AI's role in his process, and the resource he taps for fresh high-value content ideas. I've noticed brands give up on content strategy after 6 months. Is that a mistake? YES. He posted consistently for years before it resulted in profitability. Watch the video: https://justinkbrady.com/notes/who-is-mike-russell-music-radio-creative
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Has earned media lost its luster? Eleanor Hawkins of Axios Communicators challenges norms.
Mar 25, 202400:31:30Tap to summarizeMany founders or CEOs dreams of a big, earned media hit in The New York Times or The Wall Street Journal. But are these big wins really the best target for outbound communications? That depends, says Eleanor Hawkins who leads the Axios Communicators newsletter. Hawkins covers communications trends, future uses of AI in marketing communications, and explains why smaller networks and niche audiences may be a better choice for your overall marketing strategy. If you're in marketing or communications and want to make your operation more efficient, listen! See the full show notes here: https://justinkbrady.com/eleanor-hawkins
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Psy was a psyop? Tribalism pro explains how we outsource our own decision making.
Feb 28, 202400:34:59Tap to summarizePsy was a psyop created to make South Korea cool. Soap operas were created to sell soap. And the Grand Ole Opry, the longest running radio show in history, was a marketing play for insurance. Joah Santos, founder of Warhol is a tribalism nerd who consulted for Unilever, ABInBev, Airbnb and others. He tells me underlying structure of how information spreads. "The majority of decisions are made by following other people we trust," says Santos. He's right. We offload the intellectual hard work of finding new ideas and products that will benefit our lives to various influencers and opinion leaders. "We couldn't survive if we didn't," he says. Listen to the interview to understand how founders, CMOs, and inventive people can tap into this to disrupt the big brands. See the full show notes: https://justinkbrady.com/joah-santos
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X/Twitter Spaces King, Mario Nawfal on journalism, the future of X, and media attacks.
Aug 10, 202300:37:42Tap to summarizeIf you're an X user (fka Twitter) you know the name Mario Nawfal. Nawfal hosts the largest spaces on X, and his guests include Elon Musk, Michael Bay, Mark Cuban, Andrew Yang, and many others. After taking a break from interviews, he shares his thoughts on the future of X, CEO Linda Yaccarino, his new show Killer Whales, and a media hit piece about him. Nawfal got his start creating a blender company, but today he's the Founder of IBC Group, and the King of Spaces on X/Twitter. He explains how his spaces caught on and his secret sauce and explains why other tech founders and startups should be doubling down on X. We also discuss his personal life, background, and the state of citizen journalism and corporate journalism. Plus, he shares his frustration at the constant attacks against X, and their odd obsession with it's founder Elon Musk. See the full show notes at: https://justinkbrady.com/mario-nawfal
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