42:I[185,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0jo3du-icy6v2.js","/_next/static/chunks/15cy49d~_zsjj.js","/_next/static/chunks/0..ktetnpeix7.js","/_next/static/chunks/0_htf5~kl..m1.js","/_next/static/chunks/0i6hzvr84kc1r.js"],"SendEmailButton"] 48:I[45269,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0jo3du-icy6v2.js","/_next/static/chunks/15cy49d~_zsjj.js","/_next/static/chunks/0..ktetnpeix7.js","/_next/static/chunks/0_htf5~kl..m1.js","/_next/static/chunks/0i6hzvr84kc1r.js"],"SignupCTA"] 3a:["$","h1",null,{"className":"max-w-[22ch] font-display text-[clamp(32px,4.5vw,48px)] font-medium leading-[1.05] tracking-[-0.02em] text-[color:var(--fg-1)] text-balance","children":"If you utilize a customer's values they are neurologically wired to chase you says David Allison."}] 3b:["$","div",null,{"className":"flex flex-wrap items-center gap-x-4 gap-y-1 font-mono text-[12px] uppercase tracking-[0.1em] text-[color:var(--fg-3)]","children":[["$","time",null,{"dateTime":"2023-04-19T20:39:00.000Z","children":"April 19, 2023"}],["$","span",null,{"aria-hidden":true,"children":"·"}],["$","span",null,{"children":"00:35:24"}],false]}] 3c:["$","p",null,{"className":"max-w-[60ch] text-[18px] leading-[1.5] text-[color:var(--fg-2)]","children":"David Allison is creator of the Valuegraphics database, and as of recording this interview, is closing in on his one millionth in-depth survey making his dataset iron clad. Allison is the first person in history to have built a tool allowing us to..."}] 43:T471,

David Allison is creator of the Valuegraphics database, and as of recording this interview, is closing in on his one millionth in-depth survey making his dataset iron clad. Allison is the first person in history to have built a tool allowing us to precisely communicate and position our message in a way others are neurologically wired to hear and understand.

Much of failed startups, wars, and broken relationships stem from bad communication resulting from misalignment and misunderstanding of others' values. Allison believes the valuegraphics databse is a great tool for marketers, allowing them to tap into new markets in a way not possible historically, but also believes this can change the world.

Traditionally, we've relied on poor demographic data to understand groups. But demographic groups rarely agree on anything. What groups do agree? Groups identified by values.

See the full show notes and a video message from Allison to listeners of the show at https://justinkbrady.com/david-allison-death-of-demographics

44:T402,The Justin Brady Show amplifies the best ideas and people on earth. As a PR guy, he works primarily with iconic brands making podcasts and DTC content. Past guests include: Howard Schultz, founder of Starbucks; Blake Irving, CEO of GoDaddy; Ancesty.com Founder Paul Allen; Best-Selling authors like Dan Ariely, Dan Pink, Matthew May, and David Burkus; Apple iPhone keyboard inventor, Ken Kocienda; Harvard Business Review and Bloomberg opinion editor Sarah Green Carmichael; Dave Ramsey money guy, Chris Hogan; Sonic Drive-Ins CEO Clifford Hudson; Sam Parr, founder of The Hustle and co-host of My First Million podcast; Amanda Goetz, VP of TheKnot.com worldwide; John Jantsch, author of Duct Tape Marketing; Jaime Casap, Chief Education Evangelist for Google; Steve Clayton, Microsoft's Chief Storyteller; Service icon, Ken Blanchard; Scott Belsky, CPO of Adobe, and founder of Behance; Melinda Emerson, the Small Biz Lady; Stormy Simon, President of Overstock.com; Ryan Smith, CEO of Qualtrics; and too many more to list.