42:I[185,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0jo3du-icy6v2.js","/_next/static/chunks/15cy49d~_zsjj.js","/_next/static/chunks/0..ktetnpeix7.js","/_next/static/chunks/0_htf5~kl..m1.js","/_next/static/chunks/0i6hzvr84kc1r.js"],"SendEmailButton"] 48:I[45269,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0jo3du-icy6v2.js","/_next/static/chunks/15cy49d~_zsjj.js","/_next/static/chunks/0..ktetnpeix7.js","/_next/static/chunks/0_htf5~kl..m1.js","/_next/static/chunks/0i6hzvr84kc1r.js"],"SignupCTA"] 3a:["$","h1",null,{"className":"max-w-[22ch] font-display text-[clamp(32px,4.5vw,48px)] font-medium leading-[1.05] tracking-[-0.02em] text-[color:var(--fg-1)] text-balance","children":"What do unicorn founders know? Matthew E. May and Pablo Dominguez wrote the book."}] 3b:["$","div",null,{"className":"flex flex-wrap items-center gap-x-4 gap-y-1 font-mono text-[12px] uppercase tracking-[0.1em] text-[color:var(--fg-3)]","children":[["$","time",null,{"dateTime":"2023-02-21T14:33:00.000Z","children":"February 21, 2023"}],["$","span",null,{"aria-hidden":true,"children":"·"}],["$","span",null,{"children":"00:34:44"}],false]}] 3c:["$","p",null,{"className":"max-w-[60ch] text-[18px] leading-[1.5] text-[color:var(--fg-2)]","children":"Matthew E. May and Pablo Dominguez co-wrote \"What A Unicorn Knows\" and explain there is nothing random about becoming a unicorn. Growth-focused companies think about small steps, make experimentation part of the job, and most importantly, put the time..."}] 43:T4c6,

Matthew E. May and Pablo Dominguez co-wrote "What A Unicorn Knows" and explain there is nothing random about becoming a unicorn. Growth-focused companies think about small steps, make experimentation part of the job, and most importantly, put the time and commitment into forming a strategy.

May and Dominguez are operators at Insight Partners. They joined forces to create a light book that's dense in value and detail. The book strikes the balance between something easy-to-consume but thorough and detailed enough to take your executive team through to put your company on a growth trajectory.

They discuss

why strategy is vital to growth, every step you can take to build a strategy, and why even well-established companies skip this part due to their inaccurate belief it limits flexibility or is a waste of time.
why companies resist focusing on "where to play" but why they can't grow without it.
how lack of experimentation kills your company

Check out the shows notes, buy the book, and connect with Dominguez and May: https://justinkbrady.com/matthew-may-pablo-dominguez

44:T402,The Justin Brady Show amplifies the best ideas and people on earth. As a PR guy, he works primarily with iconic brands making podcasts and DTC content. Past guests include: Howard Schultz, founder of Starbucks; Blake Irving, CEO of GoDaddy; Ancesty.com Founder Paul Allen; Best-Selling authors like Dan Ariely, Dan Pink, Matthew May, and David Burkus; Apple iPhone keyboard inventor, Ken Kocienda; Harvard Business Review and Bloomberg opinion editor Sarah Green Carmichael; Dave Ramsey money guy, Chris Hogan; Sonic Drive-Ins CEO Clifford Hudson; Sam Parr, founder of The Hustle and co-host of My First Million podcast; Amanda Goetz, VP of TheKnot.com worldwide; John Jantsch, author of Duct Tape Marketing; Jaime Casap, Chief Education Evangelist for Google; Steve Clayton, Microsoft's Chief Storyteller; Service icon, Ken Blanchard; Scott Belsky, CPO of Adobe, and founder of Behance; Melinda Emerson, the Small Biz Lady; Stormy Simon, President of Overstock.com; Ryan Smith, CEO of Qualtrics; and too many more to list.