Mon Mar 31 2025

On this episode of The Kara Goldin Show, we’re joined by Nick Green, Co-Founder and CEO of Thrive Market, the online membership-based platform that’s transforming the way we shop for healthy and sustainable groceries. Since launching in 2014, Nick has led Thrive Market with one clear mission: to make high-quality, organic, and non-GMO products accessible and affordable for everyone. During our conversation, Nick shares the inspiration behind Thrive Market’s launch, the early roadblocks the team overcame, and how they’ve scaled a values-driven business that now serves over 1.6 million members. We dive into how Thrive became the first online-only retailer to accept SNAP EBT, what it means to be a B Corp in the grocery space, and how they’re leading the charge in sustainability and regenerative agriculture. Nick also gives us a behind-the-scenes look at his leadership approach, the importance of staying mission-aligned while growing fast, and why he believes grocery brands have a resp...