811 Steve Weiss: Co-Founder & CEO of Snakkidz

On today’s episode, we welcome Steve Weiss, CEO and Co-Founder of Snakkidz — a fast-growing brand on a mission to make healthier snacking easier and more accessible for families. With allergen-free, low-sugar snacks made from organic ingredients and no seed oils, Snakkidz is helping redefine what parents can expect from the snack aisle. Driven by a passion for food literacy, Steve built Snakkidz to give parents more confidence in what they’re feeding their kids — proving that convenience and nutrition don’t have to be a trade-off. As the brand continues to grow nationwide, its focus remains simple: create snacks families can trust. In this episode, Steve shares why he started Snakkidz, the lessons he’s learned as a founder, and what it takes to stand out in a crowded category. We discuss navigating food labels, the evolving definition of “healthy,” and how brands can better support modern families. A great conversation for founders, parents, and anyone interested in building produc...