819 Bobby Bitton: Co-Founder & CEO of O Positiv Health

On today’s episode, we welcome Bobby Bitton, Co-Founder & CEO of O Positiv Health — the women’s wellness brand on a mission to turn taboo into mainstream conversation. Inspired by his sister’s struggle with severe PMS and backed by his training as a Stanford nutritionist, Bobby helped launch the first-ever PMS gummy and build what is now the #1 women’s health brand on Amazon, with over 25 million bottles sold. In our conversation, Bobby shares how O Positiv scaled from a bold DTC idea into a national retail powerhouse, why humor and authenticity can coexist with science and credibility, and what it takes to build trust in historically overlooked health categories. We also discuss the role of education and data in shaping modern health brands, sibling dynamics in business, and how tackling stigma can unlock both cultural and commercial impact. A powerful episode for founders, operators, and anyone passionate about building brands that truly serve. Are you interested in sponsorin...