825 Robbie Salter: Co-Founder of Jupiter

On today’s episode, we welcome Robbie Salter, Co-Founder of Jupiter — the clinically proven, salon-grade scalp care brand redefining how dandruff is treated. What started as a personal frustration during an intense period of work stress led Robbie to discover that the dandruff category hadn’t meaningfully evolved in decades. Most products forced consumers to choose between efficacy and experience — outdated drugstore formulas that worked but felt embarrassing, or premium haircare that looked good but didn’t actually treat the condition. Jupiter was created to bridge that gap. Through extensive consumer research and early demand testing, Robbie and his Co-founder Ross Goodhart uncovered a major opportunity to modernize the category. They built Jupiter as a science-backed brand that treats dandruff at the root while also acknowledging the role lifestyle, stress, and environment play in scalp health. By combining clinically proven formulas with clean ingredients, elevated design, and ...