827 Kevin Keller: Co-Founder of Fulton & Roark

What does it take to build a modern luxury brand — without outside funding — and still grow at triple-digit rates? On today’s episode, we welcome Kevin Keller, Co-Founder of Fulton & Roark — the American fine fragrance brand redefining how fragrance is designed, experienced, and sold. Launched in 2013 with just $11,000 and no outside investment, Kevin and his co-founder Allen Shafer set out to create products that felt more personal, practical, and modern — starting with their now-signature solid fragrance, a portable alternative to traditional sprays. Since then, Fulton & Roark has grown into a nationally distributed brand carried in hundreds of retail locations, including Neiman Marcus and luxury hotel properties, while maintaining a strong direct-to-consumer business that drives the majority of its sales. With thoughtful product expansion into extrait de parfum, grooming, and body care, the company has built a loyal following by staying disciplined in its approach to design, sto...