Can you really reinvent a category as established as iced tea — and scale to 15,000+ doors in just a few years?
On today’s episode, we welcome Brad Neumann, Co-Founder and Co-CEO of Saint James Iced Tea — one of the fastest-growing brands in the ready-to-drink beverage space. Launched in 2022, Saint James is bringing a fresh perspective to a legacy category with organic ingredients, low-to-no sugar formulations, and bold, modern branding designed for today’s consumer.
With a background at Red Bull and Anheuser-Busch — where he became one of the youngest Directors — Brad brings deep industry experience to the table, along with a track record of helping scale beverage startups to successful exits. That expertise has fueled Saint James’ rapid rise, with the brand growing to over 15,000 retail doors and selling more than 900,000 cases in 2025 alone.
In this episode, Brad shares what he saw in the iced tea category that others were missing, how he approached building a differentiated product from day one, and the strategies behind Saint James’ breakout growth. We discuss the power of brand partnerships — including collaborations with HBO’s White Lotus, Juicy Couture, and LOOP Beauty — and how to translate awareness into real retail velocity. Brad also breaks down the realities of scaling quickly in a crowded market, maintaining brand integrity, and what founders need to know about building momentum without losing focus.
If you’re interested in the future of beverages, scaling a high-growth CPG brand, or what it takes to stand out in a competitive category — this episode is for you. Tune in now on The Kara Goldin Show.

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To learn more about Brad Neumann and Saint James Iced Tea:
https://www.saintjamestea.com
https://www.instagram.com/saintjamestea/
https://www.linkedin.com/in/bradneumann/