
On today’s episode, we welcome Melisse Shaban, CEO of Aramore — a longevity science company redefining how we approach aging through cellular health. With decades of experience building and scaling science-driven brands, Melisse is now leading Aramore at the intersection of biotech, skincare, and supplements, with a mission to move beyond surface-level beauty and address aging at its source. In this episode, Melisse breaks down the science behind NAD+ and why it’s becoming such a powerful conversation in both wellness and skincare. She shares what most people misunderstand about aging, how to separate real innovation from marketing hype, and why the future of skincare lies in supporting how our cells function—not just how our skin looks. We also dive into what it takes to bring complex science to consumers in a clear and trustworthy way, how Aramore is approaching both topical and internal solutions, and what’s next for the longevity category. A must-listen for founders, operators,...
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