838 Stacey Fraser: Founder & CEO of Pink Chicken

On today’s episode, we welcome Stacey Fraser, Founder and CEO of Pink Chicken — a brand that proves you don’t need to overcomplicate things to build something meaningful. Sometimes, it starts with a needle, some fabric, and a point of view. What began during nap-time sewing sessions for her daughters has turned into a multi-channel lifestyle brand with 400+ wholesale partners and a growing retail footprint. Not bad for something that wasn’t supposed to be a “business” at first. In this episode, Stacey breaks down what it really takes to scale a brand rooted in creativity without sanding off the edges that made people love it in the first place. We get into building with instinct vs. data, why retail still matters (yes, even now), and how to stay disciplined while keeping things joyful. She also shares the reality of going from corporate fashion to founder life—and why sometimes stepping away is exactly what leads you to something bigger. If you care about building brands that actua...