843 Brian Keller: Co-Founder & CEO of Rorra

What happens when a personal health issue exposes a much bigger problem? On today’s episode, we welcome Brian Keller, CEO and Co-Founder of Rorra — a brand rethinking how we access clean water. After struggling to find answers for his daughter’s severe eczema, Brian discovered the role contaminated water was playing — and it changed everything. That moment led to Rorra — a company focused on high-performance, easy-to-use water filtration that removes PFAS, lead, microplastics, and more, without the need for plumbing. In a category that hasn’t evolved in decades, Rorra is bringing transparency, better technology, and a mission-first approach to protecting families. In this episode, Brian shares the story behind Rorra, what’s broken in the filtration industry, and why water should be viewed as a foundational pillar of health. If you’re interested in building a purpose-driven brand or challenging a legacy category — this episode is for you. Tune in now on The Kara Goldin Show. Are...