The Kate Show

Episode: I Deleted My Business Social Media

Host: Kate (Socialite Agency)
Release Date: April 21, 2025

Overview:

In this episode, Kate announces a major business shift—she deleted her agency’s business social media accounts. She shares her motivations, the concrete impacts on her company, and the larger lessons for professionals in the home industry. Kate talks candidly about minimizing distractions, maximizing client relationships, and choosing marketing activities that align with what actually works, not industry assumptions. The episode is packed with practical steps for “cutting the fat” from any business.

Key Discussion Points & Insights

1. Why Kate Deleted Social Media (00:30 - 09:30)

• Personal Conviction & Faith:
  Kate credits her decision-making process to her faith, feeling a call to “trim wasted time and effort” and strengthen client connections.

  • Memorable quote:

    “God was calling me to shut down several things...to trim wasted time and effort from the agency while increasing the value of client relationships. Because, after all, isn’t that what matters most?” (02:00)

• Recognition of Social Media’s Value (or Lack Thereof):
  Despite thousands of followers, social platforms (Instagram, Facebook) didn’t drive meaningful business—most clients and revenue came from elsewhere.

  • She addresses FOMO (fear of missing out), the “toxic” nature of social media, and subliminal pressure from constant exposure to others’ curated lives and advertising.
  • Quote:

    “I was not having any impact on them. They were not having an impact on me. And generally, I find social media to be a toxic place.” (04:40)

• Industry Observation:
  Successful home professionals rarely get high-end clients from social media, despite the prevailing wisdom to the contrary.

2. What Kate Did Instead (09:30 - 20:30)

• Launched a Private Email List:

  • Created “Just Kate,” a non-business, personal mailing list with stories, family updates, and candid conversations.
  • Email allows for real connection and full control over message delivery.
  • Invitation with a nudge:

    “If you tend to be easily offended or if you are not open to other viewpoints, don’t get on the list.” (12:10)

• Podcast & Content Strategy Revamp:

  • Doubled down on the podcast, highlighting measurable success on Spotify (top 20% of video podcasts).
  • Purposefully indifferent toward YouTube as a social platform—uploads are for search visibility.

• Reduced Blogging Output for Quality:

  • Deleted 250+ older blog posts to refine SEO.
  • Shifted to one in-depth blog post per month, moving away from quantity.
  • Quote:

    “More isn’t always more and quality is everything.” (20:00)

• Service Offerings Shift:

  • Cut services that no longer served clients’ best interests (e.g., Pinterest Management for new clients).
  • Prioritizing high-ROI offerings like onsite SEO and integrated marketing (web design, SEO, sales funnel).
  • Emphasized providing comprehensive, specialized support for home pros from one agency.

3. Operational & Strategic Shifts (20:30 - 28:50)

• Group Masterminds Replacing 1:1 Calls:

  • Instead of constant video calls, monthly group masterminds offer collective learning and support:

    “Most of the time I’m going to be weighing in. But...there are a lot of my other clients in the group who’ve been in business for decades longer and they are like, oh yeah, I dealt with that situation. Here’s what you need to do...” (24:35)

  • Mastermind sessions are live and unrecorded; participation is expected.

• Podcast Sponsor Changes:

  • Let go of longstanding sponsors to open new strategic opportunities and keep content fresh.

• Google Business Listing & Reviews:

  • Initiated focus on gathering client testimonials on Google Business for tangible visibility and credibility.

4. Practical Steps for “Cutting the Fat” in Your Business (28:50 - 51:50)

Kate shares 8 specific strategies:

1. Get Clear on Ideal Projects:

   • Align all marketing and services to what you actually want to do.
   • Example: Helped a client reject advice to expand to retail and instead double down on trade-only projects by tweaking their business offerings, not their entire marketing.
   • Quote:

     “You were given those instincts for a reason. Lean into that.” (33:00)

2. Remind Your Network About Your Services:

   • Never assume clients remember everything you offer—communicate regularly.
   • Use newsletters and emails for simple, repeated reminders for top-of-mind awareness.
   • Quote:

     “People don’t know because they don’t read. They just don’t.” (38:00)

3. Stop Overspending on Client Gifts:

   • Gifts often add cost without measurable benefit; focus on delivering excellent work.

4. Consider Deleting Business Social Media:

   • If you can’t directly attribute clients to it, consider skipping or drastically reducing use.
   • Quote:

     “If you cannot draw a line from a new client back to social media, it’s not doing its job.” (41:20)

5. Make Email Marketing Consistent:

   • Send a newsletter at least once a month (preferably twice), always tying content back to your core services.
   • Advice:

     “That’s backed by data. Not just my personal opinion.” (43:10)

6. Keep Blogs Evergreen:

   • Avoid time-stamped or trend-focused content for ongoing traffic and credibility.

7. Socialize, Not Just Network:

   • Go out for coffee, foster organic connections over forced networking events; authentic relationships lead to referrals.

8. Stop “Panic Strategizing”:

   • Don’t make rash marketing decisions when business is slow—no random rebrands, digital ads without funnels, or adding services you can’t sell.
   • Quote:

     “Most often, panic strategizing occurs when you’re just looking for a way to stay busy because you have anxiety and you want to feel productive. But you’re likely just wasting time and money.” (50:10)

   • Instead, double down on proven marketing, deepen relationships, and proactively schedule content.

Notable Quotes & Moments

• On Deleting Social Media:

  “I deleted my business social media in early March 2025. Full stop. It’s gone. It’s amazing.” (14:00)

• On Industry Trends:

  “The most successful business women are NOT getting their clients or their projects from social media. In fact, most of them have very lackluster social media accounts because it just really has no bearing on their bottom line.” (07:15)

• On Focus:

  “All these changes that I’ve been making have allowed my business to scale upward rather than outward.” (28:10)

Section Timestamps

• Intro & Announcement – 00:00
• Why Delete Social Media? – 02:00
• Toxicity and FOMO – 05:10
• What Replaces Social—Email & Podcast – 10:00
• Impact on Business, Removing Busy Work – 16:00
• Quality over Quantity in Blogging – 20:10
• Reshaping Services – 21:50
• Masterminds & Client Relationships – 23:30
• Strategic Sponsor Change – 27:00
• Google Business Reviews – 28:10
• Cutting the Fat: 8 Steps – 29:00-51:50
  • Clarity on Projects – 29:50
  • Reminding Clients – 36:00
  • Gifts – 40:00
  • Social Media Decision – 41:10
  • Email Consistency – 43:00
  • Evergreen Blogging – 44:54
  • Real Socializing – 46:20
  • No Panic Decisions – 49:56

Conclusion

Kate makes a compelling case for intentional, focused marketing, encouraging home industry professionals to question assumptions about social media and other “standard” strategies. She challenges listeners to be honest about what’s moving the needle, unafraid to make bold changes when business (or mental health) calls for them. Her approach blends candor, practical wisdom, and irreverent humor—offering both inspiration and actionable advice for simplifying and strengthening a home business.