Podcast
The Kate Show
Hosted by Socialite Agency · EN
The Kate Show is a marketing podcast for interior designers, home stagers, professional organizers and window treatment specialists.
In every episode, Kate explains simple, no-nonsense ways to effectively market your business online. To learn more or read the show notes, go to www.katethesocialite.com.
59episodes
Episodes
Newest firstAll episodes
Luxury is Redefining Itself & Rebranding Isn't the Solution
1w ago00:21:07Summary readyHas anyone of influence in your life ever insisted that you rebrand your business as part of a growth strategy? Or, perhaps you've considered it on your own. After all, a gorgeous logo and thoughtful color palette are useful for attracting clients, right? Wrong. Pretty things attract people who like pretty things, not necessarily people who want to pay you the big bucks - and that's the end of it. If your business is experiencing a lack of clients, a rebrand won't make draw them in - and has actually proven to backfire. The good news: You just need to reposition what you currently have. Today on The Kate Show, I'm walking you through the rebrand fiascos of giant, well-known companies so that we all can learn from their mistakes. Furthermore, I'm sharing how the luxury client is redefining "luxury" itself and what that means for the future of your high-end design, organizing, or staging business.Resources💠Book a discovery call to learn how I can help you reposition, message, and reach your ideal client.Music License: K9OHCUB70RDLNTDW_Ghostly Trails📌 Timestamps:0:00 Introduction2:23 The Cracker Barrel Rebrand Fiasco5:28 Nike and Adidas' Brand Strategies 7:31 Jaguar's Failed Rebrand 11:01 The Changing Definition of Luxury 15:17 The Outlook for Luxury Designers, Home Organizers, and Stagers17:24 Repositioning Your Business Instead of Rebrand
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Maximize Your Google Business Profile Amidst Google's March 2026 Core Update
3w ago00:21:34Summary readyMost of us aren't using Google Business correctly. In fact, Google's Core Update in March of 2026 penalized a significant number of local business listings for making several key mistakes. Most notably? Keyword stuffing. But that isn't all - websites were impacted as well, namely, thin or low-quality (often AI-generated with no obvious human oversight) content resulted in ranking downgrades.In today's episode, I'm sharing hands-on, practical ways you can improve your Google Business listing IN MINUTES while avoiding penalization. I also tackle the nagging question, "What should I do if my business doesn't have a physical location and I want my home address kept private?" And also, "What should I do if Google insists I include an address?" And the biggest one of all: "I'm scared that crazy clients will write bad, untrue reviews, but I know I should still have a Google Business profile. What should I do?"Need to Audit More than Just Your Google Business?✴️ Book a full, no-cost marketing audit right here.📌 Timestamps:0:00 Introduction1:31 Google's March 2026 Core Update 6:27 Best Practices for Google Business Listings 13:43 How to Fix if Google Insists I Add and Verify a Physical Address16:08 How Do I Handle Bad or Untrue Google Reviews18:17 Pro Tips for Enhancing Google Business Listings
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This Wrecked All My Marketing Strategies (in the best way)
May 1800:38:48Summary readyShe worked hard in her business, trying to grow something from nothing. After a few false starts, clients and projects began trickling in. But after a few years of no increase despite her best efforts, she was at a crossroads: shut down the business and count it a loss, or turn that experience into the springboard it was always meant to be.If you are struggling to grow or sustain your business, or if you're wondering which direction your business should grow next, this episode will quite possibly turn your plans on their head. I know it did for me.📌 Timestamps0:00 Introduction: Struggles of Business Owners4:58 The Role of God in Business Success 7:13 The Importance of Meaningful Work and Purpose 15:10 Overcoming Control Freak Tendencies and Seeking Help 18:55 The Role of Faith in Business Decisions 26:07 The Compassionate Nature of God 31:11 Resting and Trusting in God's Plans 34:26 The Role of Faith in Business Success
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Scale Your Organizing Business with This Platform
May 400:44:27Summary readyToday on The Kate Show, I sit down with Keli Jakel, professional organizer and founder of Elenore, the business management tool for pro organizers everywhere. We talk about why she took it upon herself to create the one and only business management tool for pro organizing businesses, what she felt the industry was lacking, and exactly how Elenore helps organizers grow and scale.Together, we also announce a new content partnership between Elenore and Socialite. Spoiler alert: All existing and new Elenore users are in for a real (and profitable) marketing surprise.About the Guest:As the founder of Organized by Keli & Co, headquartered in Denver, Colorado, Keli leads a talented team specializing in seamless moves and comprehensive home decluttering services. Recognizing the overwhelming demands of today's fast-paced world, they provide invaluable support to clients seeking a stress-free and efficient experience.In addition to her work with Organized by Keli & Co, Keli has pioneered Elenore.io, a platform tailored to business owners in the move management and organizing industry. Understanding the challenges professionals face in managing business transitions and operations, she offers innovative tools and resources to streamline processes and enhance productivity. By empowering entrepreneurs to optimize their businesses, Keli aims to enable them to deliver exceptional services to their clients while reclaiming valuable time.Resources:Grow your organizing business with Elenore.📌 Timestamps0:00 Introduction and Background of Keli Jakel2:00 Challenges with Tech Stack and Elenore's Creation 4:39 Decision to Create Elenore and Business Growth 9:58 Importance of Delegation and Outsourcing 18:57 Importance of Meaningful Work 21:30 Biggest Advice to a Brand New Organizer 24:15 Elenore's Features and Benefits 30:53 Onboarding Process and Support for Elenore Users 35:53 Access to Email Templates and Marketing Tools
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When Email Marketing Doesn't Work, Do This
Apr 2000:25:53Summary readyAre you selling services? Email marketing has a higher ROI than social media marketing. Interior designers, stagers, and organizers - take note! Today I'm sharing exactly why email marketing works, how you can use it to get more projects, and what exactly you should be sending.Resources:Get Access to my Vault of 500+ Email Newsletters and Blog Posts📌 Timestamps0:00 Life Update and Introduction to Email Marketing2:14 Debunking Email Marketing Myths 3:51 2026 Email Marketing Stats for the Home Industry 7:14 Email Marketing VS Social Media9:58 Common Email Marketing Mistakes13:59 The Structure of a Successful Email14:53 Email Marketing Best Practices15:50 How to Know if Email Marketing is Working 17:34 Email Topics to Consider for Interior Designers19:57 Email Topics to Consider for Window Treatment Professionals21:13 Email Topics to Consider for Home Stagers22:49 Email Topics to Consider for Home Organizers
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Interior Design Website ADA Compliance
Mar 200:24:43Summary readyOn today's episode of The Kate Show, I'm sharing how to know if your website is ADA compliant, which items to fix first, and which popular aesthetic elements are putting your website at the most risk. I don't like fear-mongering, so this is more of a heads-up episode. We'll look at a few real court cases in which interior designers got in trouble for their websites' lack of compliance, and what their plaintiffs had in common. I'll also share the primary ways your website should be compliant and how to know if it's not.🌟🌟 If you are ready for your ADA-friendly, SEO and AIO-powered website, go to www.katethesocialite.com/sitebuild📌 Timestamps0:00 Introduction 2:37 Understanding Website ADA Compliance4:49 Determining Compliance and Real Lawsuits 8:02 Commonalities Among Plaintiffs 10:07 Tools for Checking Website Compliance 15:01 Risky Website Esthetics and Solutions 19:27 Example Accessibility Statements and Platform Comparisons 23:32 Final Thoughts and Recommendations
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Dear Me from 2014, we need to talk.
Feb 2300:38:22Summary readyI started my business in 2014 as a naïve college graduate and have learned so much since creating my LLC. Since I can't time-travel back to 2014 to share what I've learned with that raw, inexperienced version of myself, I'm sharing it today. ...Not because I'm "so wise" (ha! hardly), but because you might see your own experience in mine and feel seen and heard in what I'm sharing. And if you are new to running a business in the home industry, you might just appreciate the heads up. ResourcesGet time-saving marketing done for you at www.socialitevault.com. Now available in an app. Exclusively for designers, stagers, and organizers who serve the mid-to-high-end residential home industry.📌 Timestamps0:00 Introduction and Personal Reflections 3:20 Marketing Similarities Between Marketing Private Schools and Luxury Services 7:05 Identifying Red Flag Clients 25:07 Identifying Green Flag Clients29:54 Strategies for Attracting Good Clients
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The REAL Reason We Don't Have Enough Time
Feb 200:25:32Summary readyScreen time, success, and significance - yes, they are related. Because I don't want this to sound preachy and because I certainly don't want to give the impression that I think I'm somehow better, smarter, or more self-disciplined, I'm just going max on this one with full transparency. Resources👉 Get time-saving marketing done for you at www.socialitevault.com. Now available in an app. Exclusively for designers, stagers, and organizers who serve the mid-to-high-end residential home industry.👉 Clips featured in this episode include Resetting Your Digital Life and Breaking Up with Busy from Time of Grace Ministries.📌 Timestamps0:00 Introduction: Time Management and Its Impact2:32 Personal Life and Time Constraints 4:30 Impact of Screen Time on Productivity 7:25 Setting an Example for Children 8:30 Success vs Significance in Business and Life12:03 Prioritizing Relationships Over Screens 19:23 Addressing Constant Busyness 24:01 Reflecting on Personal Goals 24:13 Encouraging Intentional Living
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Tastemaker vs. Order Taker: Which one are you?
Jan 2600:22:45Summary readyOrder takers get bullied by clients. Their clients ask for discounts, are late to pay, and see the professional (YOU) as their assistant rather than as their trusted professional. To make matters worse, as the order taker, you are naturally more focused on the sale rather than the client outcome.If you aren't intentionally branding yourself as a tastemaker, you are an order taker. In today's episode of the Kate Show, I'm exploring how you can uproot the order taker vibes and turn your home industry brand into one that gives tastemaker vibes.📌 Timestamps0:00 Introduction: Differentiating Between Tastemakers and Order Takers 4:21 Characteristics of Tastemakers 5:03 Building a Client-Focused Brand 9:49 Intentions and Strategies for Magnetic Appeal14:33 Consistency and Niche Down 18:17 Words of Caution for Aspiring Interior Design Tastemakers 20:12 Frequently Asked QuestionsMusic License: LAULU6U9GZG6TISP_Garden of the Fae
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This App Does Your Marketing in Minutes
Jan 500:26:55Summary readyYour clients are high-trust and hands-off. Shouldn’t your marketing be that way, too? With the Socialite app, you have access to the messaging that your leads, referral partners, and search engines want to see - and it all sounds like you. Get on-brand blog posts for SEO and AIO in minutes. Plus, easily launch beautiful, prose-driven emails that make your contacts feel seen, heard, and ready to invest with you.🌟🌟 The Socialite App is here! View plans and app details at www.socialitevault.com. Available for iOS and Android.📌 Timestamps0:00 Introduction of the Socialite App2:43 Features and Benefits of the Socialite App 8:39 How the App Works 10:04 Content and Customization 12:21 Sample Content and Email Marketing 16:41 Frequently Asked Questions and Additional Features Music License: IDR1OUEHAMZU6K0A_Lightspeed
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