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- [00:00]
Kelly Jaeckel
Health issues. And I did not work for a decade at all. I never touched a computer. From 2009 to 2019, when I started my business, I didn't own one so much.
- [00:13]
Kate
Oh, my organizer.
- [00:15]
Kelly Jaeckel
That's my gift.
- [00:17]
Kate
Hello, everyone, and welcome back to the Kate Show. I am here with the one and only Kelly Jaeckel of Eleanor. Kelly, welcome to the show.
- [00:24]
Kelly Jaeckel
Thank you, Kate. Thank you so much for having me. I'm really honored to be here.
- [00:29]
Kate
Yeah, I'm excited that we can make this happen. We both have crazy lives, a lot going on in a lot of different directions, and I guess that's what happened when you get two female CEOs that are trying to have some sort of joint venture together. It's like, let's get on your schedule. No, get on mine. We'll make it work somehow.
- [00:45]
Kelly Jaeckel
Somehow. Somehow,
- [00:48]
Kate
yes. Now, for people who are not familiar with you, can you give a little summary of who you are, both of your businesses, and just what you have going on?
- [00:59]
Kelly Jaeckel
Sure, sure. Happy to. So I have a professional organizing business here in Denver, Colorado, and I have a team here that we service clients that are busy professionals, kind of like ourselves, and they value order. They just don't have time to deal with it and create it. So that's really who we serve in a move, in a season of decluttering, etc. And then from that, I was working with someone and learned that I needed better systems on the back end of my business to be an organized organizer. And so I implemented Eleanor, which is a CRM and business platform for organizers built on GoHighLevel, if you're familiar with that.
- [01:50]
Kate
You know, we were talking before I hit record about how you being a professional organizer means there's a lot of pressure on you to be organized in every area of your life. And of course, the back end of your own organizing business is no exception to that. So before you created Eleanor, what did your tech stack look like?
- [02:10]
Kelly Jaeckel
That's a great question. It's. It's like many organizers, it's like many small business owners. It was about 15 plus apps that were kind of duct taped together, if that kind of makes sense. Trying to build a system that would simplify. And at the end of the day, it just has to come off seamless for a client, especially a busy client, or maybe adhd, neurodivergent, stressed, moving. They can't deal with holes and issues in that system of onboarding, offboarding, receiving services. It has to be streamlined and organized. So duct taping everything together just wasn't really working that well and had me split in a million directions. And now it's all pretty much, you know, I have four or five apps that I use regularly at this point, as opposed to physical, 15 plus.
- [03:13]
Kate
Now I'm going to ask you what I think a lot of my organizing listeners will want to know. What are those four or five apps?
- [03:19]
Kelly Jaeckel
Great question. So, Eleanor, obviously QuickBooks, we all need to know our numbers. Super important.
- [03:26]
Kate
You got to do that, Got to do that.
- [03:28]
Kelly Jaeckel
And accounting software is accounting software, so you got to stay with that. Canva. I use Canva quite a bit, of course, and then Slack, I still use Slack and Google Calendar. Those are really the main pieces that, that I use.
- [03:50]
Kate
Yeah, yeah. And I like it because, I mean, almost all of those things are free to use. Like, it's not, it's not like you have to go paying for all these things because Eleanor kind of does everything else.
- [04:02]
Kelly Jaeckel
Right.
- [04:03]
Kate
Which is amazing.
- [04:04]
Kelly Jaeckel
Right. We want it to be all in one, but that's just, it's most all in one you can get to date. Yeah, yeah, it does need just a few other pieces. And the amazing thing is it can integrate with almost anything. So if there's something you're using that you love, chances are that can be wrapped in instead of duct tape together.
- [04:25]
Kate
So yeah, and it's interesting to me, and this is just because like I, I do believe entrepreneurs are born, not made. Like we're just born with this drive to not only figure things out for ourselves, but to figure them out for other people too. So when you realize your duct taped system just wasn't going to cut it, I mean, technically, I guess it could, you know, it could move along fairly decently, but you're like, no, it has to be better. I want it to be more seamless. I have these standards for myself. I mean, deciding to create your whole software as a service platform based on that, that's huge. So what made you decide to go that route? Like, let me just create this for everybody.
- [05:03]
Kelly Jaeckel
Yeah, great question. Couple things. One, I had a coach at the time and he was encouraging me to franchise. And the organizing industry is pretty young and franchising, you know, half the, more than half the people don't even know what organizers do or how, how all of that works. And so while there's room for franchising, I think most organizing business owners bring their own secret sauce, special piece of heart to that business with them. And that changes things. You know, when you're franchising, you need to make everything similar, cut dry, the Same. And organizing jobs just aren't that way. There's a lot more creativity and heart and pieces in it. So being able to have an owner build out their way with their values and the way they think it needs to be done appealed to me more. And then coming from education, that's where my background is. And I saw so many amazing educators leave education because it just wasn't sustainable and it's really easy. Like you're saying that entrepreneurs are born. I think this service heart is born. And if you're someone with a service heart, you know, you get into people pleasing and you get into saying yes, too much and all these things. But we're a special group of people because the world needs us to be of service and to help in all of these ways. And there are so many great organizers that really have that heart and they want to help people, but then the sustainability isn't there for them because they don't have the support on the back end to run the business. They may be amazing on site in the home, meeting people where they are, but then what happens to the backside of the business? And again, it has to be organized and seen for the client. So that was the drive. I thought, okay, the better, better option here is, is support more organizers to do their thing by having the software that would support them to do that.
- [07:18]
Kate
Yeah, it's just that creating your own platform like that, it's just no small thing. How did you find time to do that while still running a thriving organizing business?
- [07:31]
Kelly Jaeckel
Great question. Not by myself and not without a lot of help. I have no tech background. Actually I had some pretty severe health issues and I did not work for a decade at all. I never touched a computer. From 2009 to 2019, when I started my business, I didn't own one so much.
- [07:56]
Kate
Oh my goodness. And so much changed in that time.
- [07:58]
Kelly Jaeckel
So much changed. Like the ceiling came in in 2007 and that kind of took the place of a computer for me. And so I, I didn't have a need and as my health had improved a bit and I thought, okay, you know, what am I going to do? I didn't want to go back to education full time and long story about all of that. But I, I found my thing and I knew this was the next thing for me to do. And my husband was saying, like, I cannot be your tech support. I cannot believe, you know, he's very sweet and supportive, but it was a lot because my gift, huge. And this coach that I had really encouraged me because I didn't have the tech and I didn't have the numbers knowledge, the accounting, all of those. I didn't really know anything about business. Right. And so this was a client turned coach, and he passed away nearly two years ago now. But he had als and he was amazed by what my team was able to do for him in his home when he moved from California to Colorado. And as a result, he offered to coach me in exchange for some organizing services. And I took him up on it. And it was a beautiful relationship because I was a sponge. I was ready to learn. I knew I didn't know. And he had all of this knowledge and was ready to pour it into someone. But he had retired and wasn't working due to health concerns. So we both kind of had that piece in common. He was always 10 steps ahead. I cried a lot in my coaching with him, but as I grew, I held onto what he was telling me, because as I grew, I could always look back and I could see that's what he was talking about. Now I get it. Makes sense. So anyway, he had encouraged me to outsource this tech and the numbers pieces that I did not have. So I did that. And when I did that, the gal I found helped me redo my QuickBooks completely, get all of my accounting and everything lined up, set up to actually be a business, not a hobby. And she actually was the one who started Eleanor. And so she had the agency, and we worked. It took us over a year to get my whole system completely set up and running on the platform. And when it was done, she and my coach were like, okay, franchise, like you have a business in a box. And I said, I would so much rather share this template and this framework with people so that they can put their spin on it. But it doesn't take a year and a half to get the pieces set up. And so that's where it. That's how it happened.
- [11:00]
Kate
You know, a couple things stand out to me about your story. First of all, when I asked you how you were able to do these two businesses at once, and the first thing you said was, not alone. And that's huge, because I'm not sure where this idea comes from that we're supposed to be in business alone, bootstrapping everything, wearing all the hats. But, you know, I've worked with quite a few clients at this point, and we are all guilty of the same thing. We are all just, like, trying to do it all ourselves until we learn the hard way and gain some experience and realize delegation outsourcing, like we have to do that in order to grow. It's just a real non negotiable thing. And the other thing that you said that I hope everyone caught is that you realize there was so much that you didn't know and that's why you said you were a sponge and working with your coach. And that teachable spirit is what makes for sustainable success. Because, you know, there, there of course are business owners who do know a lot, but they also feel like I know a lot, you know, can't teach me anything. I've got this and I've got chatgpt. I'm good to go. Like, what more do I need? But having that, yeah, having that teachable spirit is huge because we, we're never really, we're never really there. At least that's what have you, have you felt that way where it's like it's never. No business is perfect or done or complete.
- [12:24]
Kelly Jaeckel
No, no. And the more you learn, the more you realize you don't know. Like it's always a mirage out there. But I think that's the way it's meant to be. I think, you know, if, if we do get to this place where we think, oh, I know it all, there's probably something not in alignment anymore because that, the growth, like I said at one point in my business journey, if I could just make enough money to pay my team, pay someone to clean my house and pay all these coaches, I'm good. And some craft supplies, but I'm good. You know, like that, that was kind of where my, my brain was, but it's. The truth of it is still there. Like the. When you're aligned and you're doing what you're supposed to do, it feeds your energy and that creates snowball effect. And so there's money. Sure. But bigger than that is your work doesn't drain and deplete your energy. It fills your cup and you're doing the things that fill it. That's where the snowball, that's where the flywheel good to great. That's where that comes into play. And the more you can align things to where you're doing those things that really drive you and feed that and let someone else do the other pieces so that you're not stuck in the mud and you know, kind that's where the beauty is. And that flywheel never ends. You just learn. Oh, there's another. It goes. It goes.
- [13:57]
Kate
There's another layer to this. Yes.
- [13:59]
Kelly Jaeckel
Always another layer.
- [14:01]
Kate
Yes. Well, I think it's the idea of not settling simply for success, but for significance.
- [14:09]
Kelly Jaeckel
Right.
- [14:09]
Kate
Aiming for that significance. And like. And, well, all my podcast listeners know, like, I have a faith in God that drives everything that I do. I know that we have those shared beliefs. And, like, without that as the compass, it would be so hard to stick to just one thing. It would be so hard to stay motivated and want to go to the next level if it was just for notoriety or if it was just for monetary gain, because those things are so unfulfilling.
- [14:36]
Kelly Jaeckel
Right.
- [14:36]
Kate
But like you said, having that, that servant's heart, which I think that we are all called to have, we. We want to help people. We should want to help people, whether it's through the organizing business or helping other business owners through Eleanor. It. It's just something that, like you said, it fuels us so that even on the days we may not feel like working, we still want to work because it's meaningful. Absolutely. It's not just about a paycheck.
- [15:00]
Kelly Jaeckel
Absolutely. So I was mentioning that when I started the organizing business, there's, like, a story to that. And the piece of that that's so fascinating and ties to this is I was looking at going back into education. I did not want to do it. It no longer felt aligned for me, and I knew that, but I didn't know what was aligned for me. And I was reading a book about blind spots and the effect they have on us. And I never finished the book. I still have it, and I never finished. But partway through the book, I realized, oh, my gosh, I'm an organizer. That's my gift. I saw it as educator, which I am, but organizer, that's what drew me to it. I wanted to organize the classroom, Classroom management. I moved into administrator or organizing departments and curriculum and all these staff and all these pieces. That's what I was doing, is organizing. And I realized, looking to go back into the workforce, how was I going to work and manage my family and keep everything organized at home? People need this support because who can do it all again? We can't do it all alone.
- [16:19]
Kate
Yeah.
- [16:20]
Kelly Jaeckel
And so the idea was, you know, 10 hours a week, I'll go help people in their homes and keep things organized. Whatever. That was the original idea of it. Well, fast forward to now, and I think it still goes back to this other conversation because we're looking at that bigger piece of what we're called to do. And sometimes, you know, we hire coaches and we hire people to help us. And yes, I need to outsource accounting and I need to outsource, you know tech things. But the coaching that's been the most powerful is the coaching that's helped me learn what's my lane, what's my strength, what's my. And get super clear about that. Because once that clarity is in existence, everything else comes after it. And when we're working in those strengths and those gifts, that flywheel takes place. And that's the most magical piece of all of it. And it makes all the rest seem okay. All the stress.
- [17:25]
Kate
Yeah.
- [17:25]
Kelly Jaeckel
All the whatever. It's, it's more irrelevant when we have that bigger piece. And that comes from God. Our desires actually on our heart to do. We don't pick that, that comes from God. And we can uncover without judgment what that actually is. That's where the magic is.
- [17:48]
Kate
Yes. Oh, this reminds me of a moment that I had. I was probably only in business for like two years and the first two years of my business were extremely difficult. Like just so discouraging. I was so confused. And one day I got to the point where I was like, I should just shut it down. I should just be done. I wasn't praying, I wasn't talking to God. But all of a sudden I heard him say, I gave you your gifts for a reason.
- [18:16]
Kelly Jaeckel
Wow.
- [18:17]
Kate
And, and I had like goosebumps. And I was like, what? He didn't explain, of course. I had to, I had to figure it out. And I, I, it all makes sense now because he gives us these gifts, this calling, this burning within us. We're never going to be truly fulfilled or happy or joyful if we're doing anything else.
- [18:39]
Kelly Jaeckel
Right.
- [18:40]
Kate
And I think that's why so many people are miserable and we have so many like mental health crisis is in this country. Well, I'm sure it's more than just the US but, but just when we are fulfilling that God given purpose, it's of course still hard, you know, but that's good for us too.
- [18:57]
Kelly Jaeckel
Right?
- [18:57]
Kate
And I wish I could remember where in the Bible it says this because it's becoming a lot in my life lately. Something about how it's good for a person to do meaningful work and to work hard. And I'm like, yeah, it is. Because humans are just like German shepherds. When they're bored, they cause trouble. We do nothing but cause trouble if we are under stimulated, if we are not challenged enough. I see that a lot with my own kids. You know, my, my kids, just like all the other kids are very smart. But if they're bored, they're naughty and give them a purpose and they become happy. And joyful. And they want to do meaningful work. And that's what we were meant to do.
- [19:39]
Kelly Jaeckel
You're 100% right. And I got my Montessori certification. And I don't know about Dr. Montessori, but it's super fascinating. The brain research now is catching up to what she said 100 years ago. And when I did that training, it was better than all of my education, experience and training combined. My Montessori training was incredible.
- [20:00]
Kate
Wow.
- [20:01]
Kelly Jaeckel
And we spent an entire day talking about deviations. So things that kids do that are not what they're supposed to do. All these misbehaviors, whatever you want to call them, deviations. An entire eight hour day we spent taking notes on all of the deviations. And then the next day we were going to talk about the cure for the deviations. And unbelievable. There's one cure. It's meaningful work. You just said it. Yeah, meaningful work. Not busy work. Meaningful work. And when a child is into something and it's meaningful work, all the rest just falls away. And we're the same way as people when we're doing the meaningful work, all the rest just falls away. It was mind blowing. I expected that we were gonna spend a full day on all the cures for all the deviations and, you know, line them up. Yeah, this is that and this is that. And all went back to meaningful work. So, yep, you're 100, right. That is. That is what it is.
- [21:08]
Kate
And I love that the truth is often so simple.
- [21:11]
Kelly Jaeckel
Right.
- [21:12]
Kate
I just, I love that. I love how God set that up. And I do think this is important for every, you know, service based business to hear right now that if they're frustrated with how their business is going, maybe they're involved in the work that is someone else's meaningful work.
- [21:30]
Kelly Jaeckel
Right.
- [21:31]
Kate
So what advice, what takeaway would you want to give to someone who's like, I've got to pause this episode right now so I can go do a job. But what should they be thinking about as they're at that job? From one experienced organizer to a brand new organizer. What is something that they should be asking themselves? Pondering what. What change do you think they should make? Just something that you wish you could have heard early on in your career as an organizer.
- [22:00]
Kelly Jaeckel
Great question. I think that for someone new, while I still have it as a little sticky note right here, the only sticky note that lives here all the time, but it says, did you do the things that make the money? Because we can get so bogged down in all the other nice to have good, to do all those pieces, but those must have the business. Like, did you do the things that make the money? I think keep that front and center and help it prioritize out. Because if at the end of the day, you're not making the money, your business is stuck and it. It can't thrive, it can't grow, and you can't help the people you're trying to help. So did you do the things that make the money? And then I think secondary to that would be, are you in the right seat on the bus? Are you in your lane? What can you let go of to put in on somebody else to free you up, to get that flywheel started? With your energy and your gifts, your strengths, You.
- [23:03]
Kate
Yeah, Yeah. I love this conversation. Because business, yeah, it's. It's still meant to be hard, but it shouldn't be like pulling teeth. It. It shouldn't be like completely doing it alone and then trying to teach yourself SEO while trying to organize someone's house, while trying to build your own website, while trying to do your own books. Like, maybe as a startup, in the first two months, we're meant to live like that, but not long term. We need other people because someone else is really excited about doing your bookkeeping. Like, that's what I found out because I kept trying to do it myself in QuickBooks, and it was a mess. Oh, it was a total mess.
- [23:38]
Kelly Jaeckel
We had to start completely over when I got help. Yeah, it was. It was a project. Yeah.
- [23:43]
Kate
Yeah. Like, I was so embarrassed, but I was also so relieved. Like, finally someone else who enjoys this can take it over. I don't know why it took me so long to give up that part of it, but I think that a lot of business owners have major control issues. I know that's something I'm always wrestling with. And the control issues come from fear. Like, that's just where all that comes from. And taking the fear out of business is another big step that I. We. We get there on our own time. But I'm curious for the organizers who are like, okay, I need to simplify. I'm not in my lane. I've got all sorts of control issues, all sorts of anxiety, because I feel like I'm responsible for making sure everything is done perfectly well. And I have no clue what I'm doing with half of them. Sounds like they would need Eleanor. So tell me what Eleanor does and why it's different from other platforms out there.
- [24:41]
Kelly Jaeckel
Sure. So one of the biggest things that we hear from organizers all the time is that the communication is everywhere. So they're checking their DMs, they're checking Facebook, Instagram, maybe HomeAdvisor, Yelp, emails, text messages. And then if you're growing a team, communicating what the client said on the text message to get that back to the team. And it's just the whole communication trap, it can turn into a million tiny little pieces that chip away at your time and your energy. So one thing that Eleanor does is it centralizes all of that in one screen. One place. I have a barrier set up on my phone so that I don't even get into social media during the day. And I'm not worried about it because I know that if it's a DM and something that needs to be addressed, it's going to come into our inbox on my computer and I don't need to be surfing because we all know we can lose time that way. But all of it is centralized in this one place. So if you're a solopreneur or building a team, you, your team, whoever you give permission to, can also see these conversations and see how things roll out and see what's happening. So I know when they message the client and say, hey, we're ready for you, we have some questions, like, I can pop in there and see that that's happening. So the side of me that wants a little more control, I feel like I have it because I see the communication roll out, I can check on it if I want to, but I don't have to be involved in it and I'm not million places to look for it. So that's a really big one that's different from really any other piece that I'm aware of for someone to have. On top of that, the automations, you know, making it super simple so that if a client, you know, I do a consult or someone on my team does a consult, we just click a button and it will send them the packages, the agreements, the invoice. So they, they sign the agreement, it takes them to pay 50%, they pay the 50% and then we get back to, hey, let's get on the schedule. So just really streamlining and simplifying that so that from the client perspective, it was easy and not a task on their to do list. And so that for the team, everyone knows the same things and can, yeah, stay in communication that way.
- [27:18]
Kate
No, I, I love the way this sounds. I'm like, oh, maybe this would be helpful for my business.
- [27:24]
Kelly Jaeckel
Because over 2 million small businesses using go high level.
- [27:28]
Kate
So Right.
- [27:29]
Kelly Jaeckel
Eleanor is set up for organizers. We have people industries, we have photographers, dog groomer. Like, we have different people on the system. We're just really trying to build a community for professional organizers. But we can absolutely help lots of businesses build out and streamline those pieces.
- [27:51]
Kate
Yeah. Because I can see this making a lot of sense for home staging companies and interior design firms. And. And I know there's already platforms out there, but like you said, just the consolidation of communication, that's. That's huge because that's the number one thing that derails projects. Just poor communication, whether it's from the client or from the business, that. That is significant. And you can also do other things with Eleanor, such as you can build out a website through there. You can do email marketing, text message marketing, emails.
- [28:26]
Kelly Jaeckel
As we discovered in the email thing, you can even see your ROI on an email that goes out, which is crazy powerful. I'm obsessed with that feature. Instead of just going on my gut, well, nobody's responding, so it must not be working. But it is working well.
- [28:42]
Kate
Well. So we should just like break that down for a second because we were both super surprised. So for everybody listening, you know, we were just reviewing Kelly's email marketing analytics because we do email marketing together, and you were kind of looking at it as well. Maybe it's got immeasurable metrics, which is a thing like in marketing, you can't always measure everything with a number. I wish you could, but you can't. But then Eleanor is awesome because we went into your email campaigns and it had associated real dollar amounts, real money earned, to each email newsletter that had gone out. It was so cool. And other email marketing platforms don't do that.
- [29:25]
Kelly Jaeckel
Right. And I was. I mean, I had the appointment with you because I was like, okay, I need to find the ROI here. And I wasn't anticipating we were going to find that little gold mine. I just thought, can you help me understand even what my open rate is supposed to be like? Let's just look at this. So we were just looking for what's my open rate? And see if that was which. It was great. So that was also exciting. And then we discovered this little nugget and I was like, wow, you know, so I have no doubt that's something I want to continue to outsource and have no business myself because the dollars say that's the thing that's making the money like that off. So, yes, keep doing those things. Yeah.
- [30:12]
Kate
Yeah. And you know, it's funny because the questions that we were initially going to cover, like, where is the roa? Like, everybody should be asking that about every part of their marketing, you know, especially if it's something they are spending actual money on and understanding that sometimes it's not measurable, especially if you're using a email marketing platform that doesn't associate a dollar amount. But like that right there is reason enough to. To use Eleanor. Like in. In my opinion, like, all the other features are amazing too, but that one just. I don't know why other platforms don't do that. I mean, mailchimp might be able to if you go through a whole lot of setup and it. It sounds like kind of a headache. But for organizers who would consider Eleanor, what does the onboarding process look like? It does sound like there is pretty significant onboarding if you're going to put your entire business on there. But when it's on there, it's done. It's like ready to run seamlessly. So what does it look like?
- [31:09]
Kelly Jaeckel
It's a great question. It's kind of like asking, how long is it going to take to organize my house?
- [31:15]
Kate
Well, it depends.
- [31:19]
Kelly Jaeckel
Same thing with onboarding to a system like this because it's basically 15 systems under one umbrella. So if you think how long does it take to get mailchimp set up? How long does it take to get. You know, you go through all the pieces. So it can be a lot at the same time. What we've done is. And we've improved this over time. You know, we started with just my templates and copied that. Now we've improved that time. We're still, we're always improving it, but we have all these templates and all these pieces already put together so that we are cutting that onboarding time into a fraction of what it would take to do on your own. So that's super powerful piece of all of this. It's called a snapshot. So that. That reduces it. In addition to that, how long does it take? Well, some people, you know, it could be a couple weeks and they're up and rolling. Other people, six months until they feel like, okay, I really feel like I understand the system and it's all rolling and working and going together. So, you know, it just. It depends. We have.
- [32:39]
Kate
Yeah.
- [32:39]
Kelly Jaeckel
Is in place for support to do that. Paid implementation versus, you know, for more of a DIY or we have a setup fee to get the basics going because we were noticing that there are things that have to be done and customized in order for someone to feel the value in the system. And now that we have that it's been a game changer for us. People are like, oh wow, this is incredible. And. And then the sky's the limit. Like if I look at the art supplies behind me, the amount of things I could make out of those supplies is incredible. Like the possibility, right?
- [33:17]
Kate
Yeah.
- [33:17]
Kelly Jaeckel
And if you were to use the same supplies, what you would make is also incredible possibility. But it's going to look completely different. Yeah. Something like Eleanor is the same. There are so many pieces and so many possibilities and options. We've taken that and scaled it down so that it's not as overwhelming to get it rolling and going. But then after that, the possibility of where you can take it, some people, sky's the limit and some people just stay in that lane and keep it as it is and they're happy rolling that way. So. Yeah, lots of, lots of variables. But.
- [33:57]
Kate
Well, and it shouldn't surprise people that it, it does take a bit of time to onboard something like this because if it's pretty much your who business, you want it to be done right. I like that you have the, the help with implementation because it's not necessarily on them per se to learn everything right away if they've got help for it because they don't have time. Time is. Time is money.
- [34:20]
Kelly Jaeckel
Absolutely. Absolutely. Yeah.
- [34:23]
Kate
So what, what would be the first step then for someone who wants to try Eleanor. Where do they go and what. How do they just kind of kick this whole thing off?
- [34:32]
Kelly Jaeckel
Sure. Great question. So on our website. Our website is eleanor IO and it's elenor e.IO and you can just book a demo on the site and the demo, you know, we, we block an hour for it. Some people already know they want to do it and they're 15 minutes in, they just have a few questions and they're like, send me the link. I want to get this role. Other people need that full hour and you know, maybe want to bring someone first from their team on the call just so that there's buy in and understanding from everyone. So that's the first step really is that demo piece just so we can also be sure that it's a good fit. There are people that we would recommend maybe a different system. Maybe it's not a great fit that they do. Eleanor. And we want to help them find that right fit. Right. So the demo is super important. And then from there we have all of our systems in place to support that onboarding and the phone number and federal A2P texting if you know anything about that. Yeah, but we work really hard to simplify and own that for our subscribers so that they're not stuck in that little loop. That can happen thanks to those. Yeah, yeah.
- [35:55]
Kate
Oh, I love it. And as of fairly recently, there are some Socialite email templates available in Eleanor for organizers. And we have the welcome email in there, which is just a nice way to introduce yourself to your email contacts, especially if it's been a while or you've never sent out an email newsletter. And then we also have one about how the home organizing process works. It is definitely not DIY focused because at Socialite, we do not create DIY content. We want homeowners. We want clients to hire you guys for the work, not try to do it themselves. And then we have a third template in there, and I actually cannot remember what it is right now, but there are three of them. And remind me how organizers get access to those when they sign up.
- [36:42]
Kelly Jaeckel
So they are part of that snapshot. So when we copy over all of those templates that, you know, then there's some customization that takes place for those, but when we copy those over, those are part of that package that every element subscriber has access to. Yep.
- [37:00]
Kate
Perfect now. And I was so excited for that opportunity because what you've built is incredible. It's growing, it's gaining its own notoriety. And I have no doubt that you're going to continue being bothered by people who want to partner with you and have fun sorting that out.
- [37:18]
Kelly Jaeckel
Well, a coach told me once, you know, as your business grows, you go from the toddler to, you know, these different stages, but you hit an adolescent stage where everybody wants to date you.
- [37:27]
Kate
Yes.
- [37:27]
Kelly Jaeckel
Be really careful who you align yourself with in that part, because it's just like the rest of life. And the wrong partner can really, you know, or collab or whatever, but that can really derail. So, yeah, it's fabulous to. To be able to work with you and several of the people that we collab with, because we're selective in that, because we want to offer the. The right thing that's the right fit and aligned for our clients.
- [37:53]
Kate
Yes. And so really, the. The big opportunity for the organizers listening is if you want to use a system that was literally built with your business model in mind. Eleanor is it. And you also get access to the same email newsletters that Kelly sends out and clearly makes money from, because Eleanor tells her how much money she makes, clearly, just from every email, which is. I just love it. So there's no more guessing. There's no more having to go off Of a gut feeling. So much of business is a gut feeling, so it's nice to have some things that aren't.
- [38:27]
Kelly Jaeckel
Yes.
- [38:27]
Kate
And. And, yeah. Eleanor just seems to have it all in one tidy package, which makes sense.
- [38:33]
Kelly Jaeckel
Oh, well, thank you. It's. It's been awesome to work on and create and offer and. And watch it grow. You know, it's, of course, not where it was when it started. We're three years in on, you know, this iteration and. And all the work. So, yeah, it's. It's been a blast to see where it's going and where it's come from and. And where it's going to continue to go. So.
- [38:57]
Kate
Yeah. And it's only been three years. That's the crazy thing.
- [39:00]
Kelly Jaeckel
Yeah. Yeah.
- [39:04]
Kate
Oh, my goodness. Time flies. So. Well, thank you very much for your time. I know that you have a lot going on right now, so I'm really glad that we were able to get this out for all my listeners and everyone, go to Eleanor I.O. to book your free demo.
- [39:21]
Kelly Jaeckel
Awesome. Awesome. If I could add one more thing before we completely close up. And it's kind of a.
- [39:27]
Kate
Absolutely.
- [39:27]
Kelly Jaeckel
But kind of based on everything we were talking about. There's a poem that I want to recite, and feel free to edit me out later.
- [39:35]
Kate
No, this is awesome.
- [39:36]
Kelly Jaeckel
Yeah. But it really goes with what we were saying, and it's really been a guiding piece of my life, and I think that for a lot of business owners, whether organizer or any other industry, it can all feel like a lot, and sometimes we just don't know, are we doing, like, are we doing what we're supposed to do? And. And all the chapters come together. So I'm gonna go ahead and say it. So you might have seen it at funerals. And this is not supposed to be sad. It's just my hope and my wish for everyone is that they would experience living this out in this lifetime because it's. It's a true gift. So it's called the Loom or the Weaver. I've seen it by different names, but it says, my life is but a weaving between my Lord and me. I cannot choose the colors. He worketh steadily, oftentimes he weaveth sorrow, and I in foolish pride forget he sees the upper and I the underside, until the loom is silent and the shuttles cease to fly. Shall God unroll the canvas and the reveal the reason why? The dark threads are as needful in the weaver's skillful hand as the threads of gold and silver in the pattern he has planned?
- [40:57]
Kate
Yes, yes, because we want to see the big picture, but we can't.
- [41:02]
Kelly Jaeckel
We can't. And then some point, you'll look back and you'll say, oh, all these heartaches, all these tough things, all these good things, bad things, all. It all came together to put me where I am now. It all had place. And that. That is the amazing. You know, I'm 50 now, and it took me to 50 to really get to see and feel that. Oh, yeah, it all had its time and place and came together in this beautiful tapestry, that impact. And so give it time. And wherever you are in that journey, if you're in the gold threads or the dark threads or wherever you are, just know they're all coming together in a pattern.
- [41:50]
Kate
And I'm so glad the conversation went in that direction, because my brand and my podcast is about so much more than just business, because we're so much more than just business people. This is our life, but it's not the only life we have to look forward to. And it's just so helpful to keep that in perspective. And I have to say that one of the most common things I hear from people when it comes to the topic of God or religion or whatever is a lot of people feel very burned by it. A lot of people are like, well, if God's so great, why does he let children that die? Why does he let terrorists do what they do? Why? Why? Okay, valid questions. And I think that we as well just, we, as a collective, like followers of Jesus, have given the wrong answer for too long, which is, oh, well, well, God let that happen because it was his will. But I. I heard something the other day in a podcast that totally flipped that script, and it was that the reason the Lord's Prayer says or asks for God's will to be done on earth as it is in heaven, is because God's will is not always done on earth because we have this thing called free will. And people make terrible choices that hurt others and themselves. And God does not will for anyone to suffer. The Bible makes that very clear. But when people make terrible choices that do hurt so many other innocent people, God always has a plan for that suffering, to redeem it, to turn it into something beautiful. So those are the dark threads that he's, you know. Yes. That that's what happens in this sinful, broken, fallen world. He turns around and makes a masterpiece out of it. And that's the redemption. And it's beautiful because without that, we would have no hope.
- [43:31]
Kelly Jaeckel
No, no, no. Absolutely beautiful. So, yes, thank you.
- [43:35]
Kate
Well, thank you.
- [43:38]
Kelly Jaeckel
Thank you for having me. And, yeah, I really appreciate it. It's been really fun to do. And I just, I. I hope that someone finds this helpful and encouraging. And know, hey, stick with. Be sure you're in your lane and keep going, because it does all come together.
- [43:57]
Kate
Yeah. Your lane is where you're supposed to be. You don't have to be in someone else's lane. It's going to be very uncomfortable. So.
- [44:03]
Kelly Jaeckel
Yeah.
- [44:03]
Kate
So I. I love think it. Thank you for the words of wisdom. And everybody else, please keep your marketing clear, your message clear, Stay in your lane, do the things that make the money, and live out your purpose, and you will be just fine. All right, guys, until next time.