Podcast
The Kelly Roach Show
Hosted by Kelly Roach · EN
Looking for mentorship from someone who has a track record of business success?
Want to learn how to build a 1% lifestyle and develop the mindset of a champion?
Are you a business leader looking to 10x your results so you can build your dream life?
If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further.
Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader turned 8-figure CEO. Kelly built her company to over 7 figures WHILE working as a senior VP in her corporate job, then in less than 18 months went from 7 to 8-figures.
For the past 10 years, she's disrupted the coaching space, published best-selling books, won The Inc 5000 award (and several other major awards), built this top-ranked podcsat, and helped 100s of entrepreneurs create their dream lives, all while being a present wife and mom.
In each episode, Kelly shares the truth about what it takes to win in business and life.
No fluff. No nonsense. Just the real deal truth behind what's required to achieve 1% success.
If you are committed to creating wealth, health, happiness, and massive impact in all areas of your life, subscribe now!
62episodes
Episodes
Newest firstAll episodes
1166. Our Substack Growth Model In Action
4d ago00:17:35Tap to summarizeA few months ago, Kelly barely knew what Substack was. Now it's about to cross $100K in added revenue for the business, and she's convinced it can become a multimillion-dollar trust-building funnel. In this episode, she shares where the Substack strategy stands now, why she's genuinely excited about the platform's new updates, and why a platform taking real steps to protect the authenticity of the human voice is something every creator should be celebrating, especially as the other platforms drown in AI slop. Then she gets into the moves she's making next, including betting on her daughter Madison's business by moving it entirely to Substack, and launching two brand-new publications to show the exact same growth model working in completely different niches. If you've been wondering whether Substack could work for your industry, this episode is going to SHOW you rather than TELL you. What's inside: Why the AI scanner's rocky start is still a good sign What actually makes Substack different from every other platform The two new publications we are growing from 0 (and the strategy behind them) Why now is the moment to claim a leadership position on the platform Timestamps 00:00 — The one platform taking steps to protect the human voice 01:00 — The Substack journey and crossing $100K in revenue 03:00 — Substack's new AI scanner and why the inaccuracy doesn't worry Kelly 06:00 — Why Substack is different: authenticity, trust, and depth 08:00 — Moving her daughter's whole business to Substack 12:00 — The monthly campaigns generating hundreds of paid subscribers 13:30 — A publication for parents raising courageous, confident daughters 16:00 — A publication for all things marketing and personal branding, with Danielle 17:30 — How the whole strategy feeds our programs 18:30 — Claim your leadership position on Substack now while the window is open (Resources & Mentions The Sacred Art of Selling (Substack) — Kelly's main publication, which covers business, sales, thought leadership, faith, and Sacred Art of Selling book updates: https://kellyroachofficial.substack.com/subscribe Founder Girl (Substack) — Kelly's new parenting publication on raising confident, courageous kids with real-world skills; monthly playbooks and livestreams with Madison for parents of girls ages 7–17: https://foundergirl.substack.com/subscribe Worth the Follow (Substack) — Danielle's new publication on building a standout personal brand in 2026: https://worththefollow.substack.com/subscribe Learn more about The Virtual Business School (VBS) membership: https://www.virtualbusinessschool.com/virtual-business-school Conviction Marketing: Kelly's book on building a conviction-based brand without chasing trends or algorithms: https://a.co/d/09RHa4jv
Transcribe →1165. The Business Breakthrough Hotline: Launches, Follow-Up, and "Doing It Dirty"
1w ago00:44:53Tap to summarizeAnother packed Business Breakthrough Hotline, with four live callers and two anonymous Confessional questions, each one delivering a lesson that applies far beyond the person who asked it. Kelly coaches a Substack coach through launching a brand-new paid tier (and shares the three-part campaign every launch needs), helps a two-year real estate agent build a follow-up system that actually creates top-of-mind awareness, and talks a recovery coach out of the biggest trap new online founders fall into: trying to build the whole program before selling any of it. Then a working mom gets a real, been-there answer on building a business around a 40-hour job and shared custody, and the show closes with a sharp confessional breakdown on how to connect and convert from stage when you've been told you can't sell. Timestamps: 00:00 — How to launch a new paid tier 07:00 — The three-part launch: anticipation, founding members, community-led growth 10:00 —Reaching beyond your own audience 12:00 — Nurturing leads that never closed (the one question to ask) 15:00 — Follow-up systems for new agents and service providers 19:00 — The core roles every business needs (client services and the four Rs) 23:00 — Recap: building a winning team and monetizing every role 26:00 — Launching without building everything out first 32:00 — Promise, pillars, and support: all you actually need to sell 35:00 — Building around a full-time job and motherhood 40:00 — Getting clients beyond social media, and "do it dirty" 42:00 — How to connect and convert when you can't sell from stage Resources & Mentions Read The Miracle Hour book: Kelly's daily sales system; on Amazon and everywhere books are sold: https://a.co/d/04pzSVLl Bigger Than You: The Entrepreneur's Guide to Building an Unstoppable Team: Get the Audiobook with 7 bonus chapters: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp Grab a copy of Mistakes That Made Me a Millionaire by Kim Perell: https://a.co/d/0f8gE6Xd Join the Virtual Business School (VBS), our sales and business growth membership: https://www.virtualbusinessschool.com/virtual-business-school Grab your ticket for Called to Lead 2026: Happening October 1st in Boca Raton: https://www.sandiglandt.com/called-to-lead The Business Breakthrough Hotline: Ready for your business breakthrough? Text your question + name to 916-418-9799 with the hashtag #BusinessBreakthroughHotline for a chance to be featured on the show!
Transcribe →1164. If Today Was Your Last Day..
2w ago00:21:52Tap to summarizeThere's a question Kelly asks herself every quarte that most would call it depressing. Instead, she calls it the reason her life keeps accelerating. In this episode she opens up the exercise that reset her priorities years ago, and walks you through the four big things she said yes to in July because of it, from a dream she sat on for ten years to a first for her and Madison she's been waiting her whole motherhood to give her. She gets honest about the thing most entrepreneurs wake up one day and wish they'd done sooner, and why "I'll do that when…" is the most expensive sentence in your life. What's inside: The one question Kelly asks every quarter that changes what she says yes to The 10-year dream she finally stopped waiting for "perfect" to launch The brand-new publication she's taking from zero, completely organically, in front of everyone The "I wish I had" trap, and who it actually costs you Timestamps 01:00 — If you died today, what would you regret? 04:00 — The freedom you already have and won't use 06:00 — "I'll do that when…" is the most expensive sentence there is 09:15 — The quarterly reset and the Unstoppable Planner exercise 10:30 — Finally launching after 10 years 13:00 — Madison's first-ever prayer retreat 15:30 — The "I wish I had" warning 18:00 — Launching Founder Girl — Our journey from 0 to 30K in 30 days 20:30 — Living legacy as a verb Resources & Mentions The Business Breakthrough Hotline: Ready for your business breakthrough? Text your question + name to 916-418-9799 with the hashtag #BusinessBreakthroughHotline for a chance to be featured on the show! Subscribe to Founder Girl: Kelly's new publication for moms raising courageous, confident, entrepreneurial daughters., and get INSTANT access to our free guide, 10 Ways to Make Your Daughter Absolutely Unstoppable: https://foundergirl.substack.com/subscribe Subscribe to The Sacred Art of Selling: annual subscribers get the full behind-the-scenes of our $0 to $30K-in-30-days challenge, with the exact play by plays we are running to grow our new Substack publication: https://kellyroachofficial.substack.com/subscribe
Transcribe →1163. Get Market Facing: The Simplest Growth Strategy There Is
2w ago00:13:09Tap to summarizeThis week Kelly cracks open the Business Breakthrough Confessional, where listeners write in the questions they don't necessarily want to ask publicly, and get a confidential answer on the show. What's inside: Why you don't need advertising money in year one How to borrow audiences other people spent years building Why live selling and referral marketing are making a comeback Finding pockets of time to build around a full-time job and family Timestamps 00:45 —Lead generation with no ad budget in year one 02:00 — Borrowing other people's audiences with virtual speaking 04:00 — Starting from 0: livestreams and daily engagement to build a network 05:30 — The 50,000-foot view: spend your time market facing 07:00 — Why live selling gets more valuable as AI takes over the feed 08:30 — Referral marketing and the return of analog strategies 10:00 — Building a business around a 40-hour job and a child 11:30 — The Miracle Hour as the hour-a-day starting point 12:15 — Keeping the faith: do not grow weary Resources & Mentions The Miracle Hour book — Kelly's one hour-a-day daily sales system, recommended as the starting point for anyone building with limited time; available on Amazon and everywhere books are sold: https://a.co/d/0h2ZpX4o The Business Breakthrough Hotline: Ready for your business breakthrough? Text your question + name to 916-418-9799 with the hashtag #BusinessBreakthroughHotline for a chance to be featured on the show!
Transcribe →1162. The Loneliness Epidemic (and Why Analog is Making a Major Comeback)
2w ago00:23:05Tap to summarizeIn the age of AI, humans are becoming more guarded about what they consume, who they invest in, and which brands they trust. And on the other side of that shift, something beautiful is happening: analog is exploding, in-person is booming, and people are craving real connection and simplicity more than ever. In this reflective episode, Kelly shares why she's personally doubling down on in-person experiences, the phrase she wants you to sit with this year, and her own journey of rebuilding female friendship and community after moving to Florida. She talks about why friendship so often gets pushed to the bottom of the list during our most driven seasons, and why, at a certain level of success, the less measured, less strategic, more human things become the ones that matter most. Timestamps 00:00 — The era of zero trust and the emotional toll of AI deception 02:30 — Why analog and in-person experiences are exploding 04:00 — The loneliness epidemic and our craving for simplicity 06:00 — "Permission to be present to": the phrase to sit with this year 08:00 — Kelly's move to Florida and rebuilding female friendship 11:00 — The seasons of life, and relearning how to connect 13:30 — Becoming a curator of community in South Florida 15:30 — Why you should pick a few rooms and go all in (stop butterflying) 17:00 — The August 6th Called to Lead collaboration meetup 18:00 — The August 8th mother-daughter beach pop-up and the Courage Club 19:00 — The Legacy Leaders Retreat (Aug 31–Sept 1) 20:00 — Called to Lead details Resources & Mentions Aug 8: Join us in Delray Beach for our Mother-Daughter Beach Pop-up, hosted by Kelly and Madison through The Courage Club: https://www.courageclubforgirls.com/courage-club-pop-up-event-register The Courage Club: a club for girls ages 7–14 focused on courage, confidence, and entrepreneurial spirit; $299/year, run by Kelly and Madison with monthly sessions: https://www.courageclubforgirls.com/join-the-club Aug 31–Sept 1 — Legacy Leaders Retreat: The room for businesses at $2M–$35M+ who want peer masterminding, hot seats, hands-on coaching: https://join.thebusinessadvisory.com/2026-rsvp Oct 1 — Called to Lead: the premier women's leadership event of 2026, Boca Raton; for faith, family, and freedom-first women leaders: https://www.sandiglandt.com/called-to-lead
Transcribe →1161. The Business Breakthrough Hotline: Substack, Sales Conversions, and Finding Your Dream Clients
3w ago00:31:07Tap to summarizeThis week's Hotline opens with a topic Kelly gets asked about constantly: what exactly is Substack, and why is everyone suddenly moving there? Kelly breaks down why conscious creators and consumers are leaving the mainstream, AI-flooded platforms for a place that still feels human, how her own team grew a paid Substack faster than she ever expected after starting with zero plan, and why she now believes it's one of the best places to build a business in 2026. She explains how to use Substack as a trust-building offer, how the tiers actually work, and why the weekly deep-dive newsletter lands somewhere most content never does: the inbox. Then, we hear from two business owners: Christina (sales & enrollment consultant) — how to convert more of your marketing audience into sales calls, and stop losing revenue between launches Dr. Erin (psychologist turned coach & speaker) — how to strategically find her high-performing women clients instead of waiting for them to find her A throughline across the whole episode: no matter what happens with AI, people still buy from people, and there's a person on the other side of every million-dollar door. What's inside: Why Substack is becoming a trust engine for serious businesses How to structure the tiers to move people into your ecosystem Converting marketing attention into actual sales conversions Speaking for conversion vs. speaking for branding Timestamps 00:00 — Welcome and the two ways to participate in the Hotline 01:30 — What is Substack, and why creators are leaving mainstream platforms 05:00 — How Kelly's team grew on Substack (and why it surprised her) 08:00 — The newsletter as the heartbeat, and how the tiers work 11:00 — Using Substack as a trust-building offer (the middle and Founding Members tiers) 14:00 — Why Substack works: constant marketing, real community, a compressed buying cycle 17:00 — Caller 1, Christina: converting more launch leads into sales calls 22:00 — Following up and moving buyers through the pipeline between launches 24:00 — Caller 2, Dr. Erin: finding high-performing women clients through speaking 28:00 — Virtual vs. in-person speaking, and building the referral pipeline Resources & Mentions The Sacred Art of Selling by Kelly Roach (on Substack) — Kelly's newsletter and community; free tier, a middle paid tier focused on leveraging and monetizing Substack, and the Founding Members tier that bridges into her core offers: https://kellyroachofficial.substack.com/subscribe The Business Breakthrough Hotline: Ready for your business breakthrough? Text your question + name to 916-418-9799 with the hashtag #BusinessBreakthroughHotline for a chance to be featured on the show!
Transcribe →1160. The New Success Paradigm for Women Who Refuse to Settle
4w ago00:48:39Tap to summarizeThis is a replay of a live Called to Lead info session Kelly hosted with co-founder Sandi Glandt, to answer the questions everyone's been asking: what is Called to Lead, who is it for, and how do you know if you should be in the room? Because it was recorded live, you'll hear real-time Q&A and references to ticket availability, pricing, and dates that were accurate as of the session. Called to Lead is built on faith, family, and freedom, a new success paradigm for ambitious women who refuse to believe they have to choose between a wildly successful business and a rich, faith-centered life. In this session, Kelly and Sandi share the story behind the movement, the gap they saw in a space full of bro-marketing pitch fests and rah-rah woo events, and exactly what to expect at the 2026 flagship event on October 1st in Boca Raton, plus the special Diamond day in Miami on October 2nd. You'll hear the full speaker lineup revealed so far, the ticket tiers and what's included, the year-round community and micro events, and a first look at the brand-new philanthropic arm of the movement. Inside this session: The origin story and the three (really four) pillars: faith, family, freedom, and fitness The full two-day event breakdown and who's in the room The speakers announced so far and why each was chosen How to get involved year-round, and the new Dress for Success partnership Timestamps 02:00 — The origin story and the gap Kelly and Sandi saw 05:00 — The pillars: faith, family, and freedom 09:00 — A litmus test: does this describe you? 12:00 — Why proximity beats consuming more content 15:00 — Called to Lead 2026: connection, collaboration, elevation 18:00 — The two-day format (Boca Oct 1, Miami Diamond day Oct 2) 22:00 — Who's in the room: 500+ women from around the globe 24:00 — The live speaker lineup 36:00 — The year-round community and micro events 39:00 — Ticket tiers, pricing, and what's included 43:00 — The new philanthropic arm: Dress for Success RESOURCES + LINKS Called to Lead 2026: grab your ticket for the the flagship women's leadership and business growth event. Day 1: October 1, 9:00 AM–6:00 PM, Boca Raton Innovation Campus. Day 2 (Diamond experience): October 2, 1:00–4:00 PM, The Moore, Miami. Ticket tiers: Diamond, VIP, General, and Virtual, with payment plans and bulk/bundle options available: www.sandiglandt.com/called-to-lead Keep up with the Called to Lead Movement onInstagram, where event and speaker announcements are shared: https://www.instagram.com/calledtoleadmovement
Transcribe →1159. The Business Breakthrough Hotline: Leveling Up, Going Analog, and Trust-Building Offers
4w ago00:44:25Tap to summarizeIn today's episode of the Kelly Roach Show, Kelly kicks off the very first Business Breakthrough Hotline segment. The hotline exists to close the biggest gap Kelly sees in podcasting: consumption without application. Instead of theory, this is where real business leaders can call-in with real questions, confessionals or challenges, and walk away with a breakthrough within minutes. In this episoe, you'll hear from 5 business leaders across industries: Heather (VA staffing & systems) — how to level up her ideal client avatar as the middle market gets squeezed Chris Williams (coaching for holistic women coaches) — the shift from online to in-person, and how to build community-led growth Kelly, The Points Maven — building a trust-building offer alongside the Miracle Hour as a solo business owner Ranelli (CPA & CFO) — how to finally launch her trust builder and finish the book without stalling Heather (business coach for nurses) — what it really takes to expand capacity from seven to eight figures A running theme across all five: the middle market is collapsing, high-ticket buyers now move on referral and relationship, and your Dream 1000 plus in-person connection are the fastest paths forward. Timestamps 00:00 — The big announcement: Keeping the Faith and the Business Breakthrough Hotline (plus a peek at the new studio) 06:00 — Caller 1 — Heather: leveling up your ideal client avatar as the middle market shrinks 15:00 — Caller 2 — Chris Williams: the move from online to in-person and building community-led growth 24:00 — Caller 3 — Kelly (The Points Maven): running a trust-building offer and the Miracle Hour side by side 32:00 — Caller 4 — Ronelli: launching a trust builder (and finally finishing the book) without stalling 38:00 — Caller 5 — Heather: expanding capacity from seven to eight figures, and where to invest Ready for your business breakthrough? Text your question + name to 916-418-9799 with the hashtag #BusinessBreakthroughHotline for a chance to be featured on the show!
Transcribe →1158. Introducing the Business Breakthrough Hotline: Your Million-Dollar Breakthrough in 10 Minutes or Less
Jul 300:10:36Tap to summarizeAfter more than 10 years and two episodes a week without ever missing, Kelly is changing the dynamic of the show, and inviting you into it. In this episode, she introduces the brand-new Business Breakthrough Hotline: a live call-in format housed right here on the Kelly Roach Show feed. This is real, raw, unscripted problem-solving, built to give you a breakthrough in real time while you listen. Kelly shares why she's making this shift in the age of AI, the wide-open range of topics she'll tackle, and exactly how to get your own question on the show, whether you want it answered as an anonymous business confessional or you want to come on live with her. How to get involved: Text the live line at 916-418-9799 any time. Submit a question, send an anonymous confessional, or request to come on the show live. What's inside: Why Kelly is evolving the show after a decade The topics the Hotline will cover (team, sales, faith, hard decisions, and more) The three ways to participate How paid Substack subscribers get first priority Timestamps 00:30 — The announcement: the Business Breakthrough Hotline is here 01:30 — Why now: changing the dynamic in the age of AI 02:30 — Why Kelly stepped back from traditional interviews 04:00 — The topics the Hotline will cover 05:30 — Paid Substack subscribers get first priority 06:30 — How to participate: the live text-in line 07:30 — Three ways to engage: submit, confess anonymously, or come on live RESOURCES: Resources & Mentions The Business Breakthrough Hotline text-in line: text our live manned phone line at 916-418-9799 any day, any time to submit a question, send an anonymous business confessional, or request to come on the show live. (To submit: text your name, note you're "submitting a topic for the Business Breakthrough Hotline," and include your question.) Subscribe to Kelly's Substack: paid subscribers get first priority to come on live, and select Hotline episodes will be broadcast there: https://kellyroachofficial.substack.com/subscribe
Transcribe →1157. [Bonus Replay] How to Make Sales by 9:00 AM Every Single Day
Jul 101:22:47Tap to summarizeThis is a special BONUS episode, where we are sharing the replay of our condensed live Miracle Hour sales workshop. In this session, Kelly breaks down why most businesses don't have a sales problem, they have a collection of random acts of marketing that never connect into a funnel. She walks through the three parts of the Miracle Hour, the system that lets her team make sales by 9:00 AM (and even overnight), and explains the order of activity that keeps you in warm, ready-to-buy conversations instead of grinding on cold outreach that's seven times more expensive and ten times harder. She also gets into the philosophy underneath it all, the Sacred Art of Selling, plus why relationship capital is the one compounding asset AI can't touch, and the four barriers quietly keeping your sales stuck. What's inside: Why "random acts of sales" keep your business small The three parts of the Miracle Hour, from lead gen to conversion Starting with WHO before what, how much, or how often The four barriers to a sales system that scales Note: This replay includes live enrollment segments for the Virtual Business School. Any dates, deadlines, and bonuses mentioned were tied to the original live workshop. Resources & Mentions Learn more about The Virtual Business School (VBS), Kelly's sales membership and daily-sales system where we offer templates, trainings and live guided implementation every Wednesday at 1:00 PM EST: https://www.virtualbusinessschool.com/virtual-business-school The Miracle Hour: grab our USA Today bestselling book and the core system taught in this workshop: https://a.co/d/059E586r Follow Kelly on Substack to learn more about The Sacred Art of Selling: Kelly's sales philosophy and forthcoming book: https://kellyroachofficial.substack.com/subscribe
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