Podcast
The Kelly Roach Show
Hosted by Kelly Roach · EN
Looking for mentorship from someone who has a track record of business success?
Want to learn how to build a 1% lifestyle and develop the mindset of a champion?
Are you a business leader looking to 10x your results so you can build your dream life?
If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further.
Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader turned 8-figure CEO. Kelly built her company to over 7 figures WHILE working as a senior VP in her corporate job, then in less than 18 months went from 7 to 8-figures.
For the past 10 years, she's disrupted the coaching space, published best-selling books, won The Inc 5000 award (and several other major awards), built this top-ranked podcsat, and helped 100s of entrepreneurs create their dream lives, all while being a present wife and mom.
In each episode, Kelly shares the truth about what it takes to win in business and life.
No fluff. No nonsense. Just the real deal truth behind what's required to achieve 1% success.
If you are committed to creating wealth, health, happiness, and massive impact in all areas of your life, subscribe now!
55episodes
Episodes
Newest firstAll episodes
1159. The Business Breakthrough Hotline: Leveling Up, Going Analog, and Trust-Building Offers
1w ago00:44:25Tap to summarizeIn today's episode of the Kelly Roach Show, Kelly kicks off the very first Business Breakthrough Hotline segment. The hotline exists to close the biggest gap Kelly sees in podcasting: consumption without application. Instead of theory, this is where real business leaders can call-in with real questions, confessionals or challenges, and walk away with a breakthrough within minutes. In this episoe, you'll hear from 5 business leaders across industries: Heather (VA staffing & systems) — how to level up her ideal client avatar as the middle market gets squeezed Chris Williams (coaching for holistic women coaches) — the shift from online to in-person, and how to build community-led growth Kelly, The Points Maven — building a trust-building offer alongside the Miracle Hour as a solo business owner Ranelli (CPA & CFO) — how to finally launch her trust builder and finish the book without stalling Heather (business coach for nurses) — what it really takes to expand capacity from seven to eight figures A running theme across all five: the middle market is collapsing, high-ticket buyers now move on referral and relationship, and your Dream 1000 plus in-person connection are the fastest paths forward. Timestamps 00:00 — The big announcement: Keeping the Faith and the Business Breakthrough Hotline (plus a peek at the new studio) 06:00 — Caller 1 — Heather: leveling up your ideal client avatar as the middle market shrinks 15:00 — Caller 2 — Chris Williams: the move from online to in-person and building community-led growth 24:00 — Caller 3 — Kelly (The Points Maven): running a trust-building offer and the Miracle Hour side by side 32:00 — Caller 4 — Ronelli: launching a trust builder (and finally finishing the book) without stalling 38:00 — Caller 5 — Heather: expanding capacity from seven to eight figures, and where to invest Ready for your business breakthrough? Text your question + name to 916-418-9799 with the hashtag #BusinessBreakthroughHotline for a chance to be featured on the show!
Transcribe →1158. Introducing the Business Breakthrough Hotline: Your Million-Dollar Breakthrough in 10 Minutes or Less
1w ago00:10:36Tap to summarizeAfter more than 10 years and two episodes a week without ever missing, Kelly is changing the dynamic of the show, and inviting you into it. In this episode, she introduces the brand-new Business Breakthrough Hotline: a live call-in format housed right here on the Kelly Roach Show feed. This is real, raw, unscripted problem-solving, built to give you a breakthrough in real time while you listen. Kelly shares why she's making this shift in the age of AI, the wide-open range of topics she'll tackle, and exactly how to get your own question on the show, whether you want it answered as an anonymous business confessional or you want to come on live with her. How to get involved: Text the live line at 916-418-9799 any time. Submit a question, send an anonymous confessional, or request to come on the show live. What's inside: Why Kelly is evolving the show after a decade The topics the Hotline will cover (team, sales, faith, hard decisions, and more) The three ways to participate How paid Substack subscribers get first priority Timestamps 00:30 — The announcement: the Business Breakthrough Hotline is here 01:30 — Why now: changing the dynamic in the age of AI 02:30 — Why Kelly stepped back from traditional interviews 04:00 — The topics the Hotline will cover 05:30 — Paid Substack subscribers get first priority 06:30 — How to participate: the live text-in line 07:30 — Three ways to engage: submit, confess anonymously, or come on live RESOURCES: Resources & Mentions The Business Breakthrough Hotline text-in line: text our live manned phone line at 916-418-9799 any day, any time to submit a question, send an anonymous business confessional, or request to come on the show live. (To submit: text your name, note you're "submitting a topic for the Business Breakthrough Hotline," and include your question.) Subscribe to Kelly's Substack: paid subscribers get first priority to come on live, and select Hotline episodes will be broadcast there: https://kellyroachofficial.substack.com/subscribe
Transcribe →1157. [Bonus Replay] How to Make Sales by 9:00 AM Every Single Day
2w ago01:22:47Tap to summarizeThis is a special BONUS episode, where we are sharing the replay of our condensed live Miracle Hour sales workshop. In this session, Kelly breaks down why most businesses don't have a sales problem, they have a collection of random acts of marketing that never connect into a funnel. She walks through the three parts of the Miracle Hour, the system that lets her team make sales by 9:00 AM (and even overnight), and explains the order of activity that keeps you in warm, ready-to-buy conversations instead of grinding on cold outreach that's seven times more expensive and ten times harder. She also gets into the philosophy underneath it all, the Sacred Art of Selling, plus why relationship capital is the one compounding asset AI can't touch, and the four barriers quietly keeping your sales stuck. What's inside: Why "random acts of sales" keep your business small The three parts of the Miracle Hour, from lead gen to conversion Starting with WHO before what, how much, or how often The four barriers to a sales system that scales Note: This replay includes live enrollment segments for the Virtual Business School. Any dates, deadlines, and bonuses mentioned were tied to the original live workshop. Resources & Mentions Learn more about The Virtual Business School (VBS), Kelly's sales membership and daily-sales system where we offer templates, trainings and live guided implementation every Wednesday at 1:00 PM EST: https://www.virtualbusinessschool.com/virtual-business-school The Miracle Hour: grab our USA Today bestselling book and the core system taught in this workshop: https://a.co/d/059E586r Follow Kelly on Substack to learn more about The Sacred Art of Selling: Kelly's sales philosophy and forthcoming book: https://kellyroachofficial.substack.com/subscribe
Transcribe →1156. My 19-Point Plan to Sell 100,000 Books
2w ago00:26:25Tap to summarizeAfter five book launches, Kelly is convinced: a book launch is the single best strategy on the planet for growing a business. And she's about to attempt her biggest one yet. In this episode, she takes you inside the strategy room: first, she shares what the Miracle Hour launch taught her about the power of radical focus, the clarity that led her to walk away from scaling a business most people would kill for, and then opens up her full 19-point playbook for the Sacred Art of Selling launch, including the goal she admits her team might kill her for saying out loud. If you've ever written a book, want to, or just want to watch a master strategist map a campaign in real time, pull up a chair. What's inside: Why focus on one offer, one message, and one launch beats everything else The clarity moment that made Kelly choose not to scale Her 19 pillars for selling 100,000 copies Why a launch should be the kickoff of a movement, not a one-time event TIMESTAMPS: 02:00 — How one message took the business from 7 to 8 figures 03:30 — The Miracle Hour launch timeline and the objectives behind it 05:00 — Our goal through Q1: one focus, one offer 06:15 — Engineering the celebrity of the system 07:30 — Community-led growth and the path to 8,000 customers 09:00 — How Sacred Art of Selling and Miracle Hour both feed VBS 11:00 — Why the VBS model wins (and the staff-of-50 contrast) 13:00 — The clarity moment: choosing not to scale high-ticket 15:30 — Giving yourself permission to change directions 16:30 — The big goal: selling 100,000 copies of Sacred Art of Selling 17:30 — The 19-point plan begins (podcasts, teaching sessions, street team) 20:00 — Influencer boxes, corporate bulk buys, the TED Talk, and PR 22:00 — Substack, weekly webinars, leading with bulk buys, book clubs 24:00 — Amazon ads, TV placements, the in-person pre-order event, and the book tour 25:00 — Close: treat your launch as a movement (and the USA Today + agency wins) Resources & Mentions Subsribe on Substack for behind-the-scenes content from The Sacred Art of Selling, Kelly's forthcoming book: https://kellyroachofficial.substack.com/subscribe Grab your copy of The Miracle Hour: https://a.co/d/01MDFtYT Learn more about the Virtual Business School (VBS): https://www.virtualbusinessschool.com/virtual-business-school Follow Kelly on IG: https://www.instagram.com/kellyroachofficial
Transcribe →1155. The Tool That's Disrupting Bookkeeping for Solopreneurs
2w ago00:25:36Tap to summarizeSmart, competent business owners tend to lose IQ points the second the conversation turns to their finances. Heidi DeCoux built something to fix exactly that. In this episode, Kelly sits down with Heidi, the founder of Cashflowy.AI to talk about why so many solopreneurs freeze around their numbers, the brutal co-founder situation Heidi had to fight her way out of before she could bring the tool to life (and the three lessons that saved her), and how an AI CFO named Clara is making "how much can I safely pay myself this month?" a question you can finally answer. If your books are a source of dread, this one's permission to stop being afraid. What's inside: Why understanding your numbers is the thing that actually sets you free The partnership red flags Heidi ignored, and what she'd do differently What makes bookkeeping built for one type of business so much smarter Where AI is about to take the entire accounting industry Timestamps 01:42 — From rural Minnesota to four businesses and three exits 03:14 — The unsolved pain she set out to fix: solopreneurs frozen around their numbers 04:47 — The co-founder she had to legally remove 05:33 — Three hard lessons (move slower, don't skimp on legal, understand the tech) 08:05 — The right co-founder, the test project, and divine timing 09:22 — Why your partner is the biggest defining factor of your success 10:01 — Kelly's own partnership lesson learned 10:52 — How Cashfowy.ai works and who it's built for 11:23 — Why QuickBooks, FreshBooks, and Wave miss the mark for solopreneurs 13:11 — One plan, $39/month, everything included 13:54 — Meet Clara, the built-in AI CFO 14:37 — From recordkeeping to real decision-making 15:52 — The dashboard features users love most (safe pay, tax estimator) 17:58 — Where the accounting industry is heading with AI 18:15 — AI tax returns and the future of the CPA 22:38 — How fast you can get set up (6 minutes, 33 seconds) Resources & Mentions Follow Heidi on Instagram: https://www.instagram.com/heididecoux/ Get your free trial at: https://cashflowy.ai/sales?via=kelly-roach Register for Kelly's FREE AI for Sales training: https://accelerator.virtualbusinessschool.com/ai-for-sales-register
Transcribe →1154. Bonus Episode: Scaling VBS From 7 to 8 Figures, Why Acquisition Without Retention Creates Chaos, and The Pivot That Was 1000x More Painful Than I Expected
3w ago00:26:38Tap to summarizeIn this behind-the-scenes BONUS episode, Kelly is pulling back the curtain on exactly what she's building right now, in real time. She walks through the company she's chosen to plant her roots in for the next decade, the brutal pivot that turned out to be the best decision of her career, and the counterintuitive move she's making first as she scales, the one almost no one in online marketing will tell you the truth about. If you've ever wanted to learn the scale process by watching it happen from the inside, this is your seat at the table. What's inside: The two-step vision process every scale starts with Why she's working on retention before pouring in a single new member The shift from selling a product to building a movement What she's deliberately saying no to for the next nine months Resources: Register for the LIVE Miracle Hour Experience hapening Wednesday, June 24th, from 10am to5pm EST: Kelly's free full-day live training: https://www.themiraclehourbook.com/miracle-hour-june-24-experience-social Upgrade to VIP for access to our custom sales GPT, lifetime recording access, and bonus Q+A: https://accelerator.virtualbusinessschool.com/vip-upgrade-june-24th Join us this Summer for The Legacy Leaders Mastermind: Kelly's year-11 mastermind for multi-seven and eight-figure leaders: https://join.thebusinessadvisory.com/2026-rsvp Subscribe to Kelly's Substack, The Sacred Art of Selling: https://kellyroachofficial.substack.com/subscribe Join The Virtual Business School: https://www.virtualbusinessschool.com/virtual-business-school Join us in-person for the Called to Lead Event happening October 1st: https://www.sandiglandt.com/called-to-lead
Transcribe →1153. Internet "Cheerleaders" vs. Real Business Friends
3w ago00:18:49Tap to summarizeThat sting of watching the internet's "it" crowd gather in a room you weren't invited to? Kelly has something to say about it. In this episode she pulls back the curtain on the FOMO machine of the online business world: who's engineering that left-out feeling on purpose, the manipulative engagement campaign you'll never be able to unsee once she names it, and why the most successful people she knows quietly choose not to be in those rooms at all. She also gets honest about the difference between looking successful and being successful, and where the real friendships and real strategy actually live. What's inside: Why that feeling of being left out is created by design The "real friends comment on my content" campaign, decoded What friendship actually looks like at the multi-7 and 8-figure level The question to ask before you chase one more invitation Timestamps 00:00 — Everyone is in a moment of discernment right now 01:00 — Relationships through a completely different lens 02:00 — The FOMO of the rooms you're not invited to 04:00 — Earning the seat vs. realizing you don't want it 06:00 — Why Kelly has always been a lone wolf 07:30 — Cheerleaders, or real friends you can call when it all hits the fan? 09:00 — The "real friends comment on my content" manipulation 11:00 — What real friendship at this level actually looks lik 13:00 — The masterminds where the clients end up out-coaching the mentor 15:00 — Value over celebrity: the story behind Legacy Leaders 17:00 — "You wouldn't want that life" and the real cost of internet fame 19:00 — Why more 8-figure businesses have under 1,000 followers 20:30 — What success really means, and the room that's actually for you 21:30 — Trust your gut and choose the life, not the celebrity Resources: Learn more about Legacy Leaders: Kelly's 11-year mastermind community for founders building real multi-seven and eight-figure businesses, with direct access to Kelly and Danielle: https://join.thebusinessadvisory.com/join Grab your copy of the Conviction Marketing book: Kelly's framework for building on value instead of internet celebrity: https://a.co/d/0e9Xo5xy Grab your ticket for Called to Lead 2026: https://www.sandiglandt.com/called-to-lead Subscribe to Kelly's Substack: https://kellyroachofficial.substack.com/subscribe
Transcribe →1152. Why Your Launches Started Feeling So Heavy (and How to Heal Launch Anxiety for Good)
3w ago00:13:59Tap to summarizeIn this episode, Kelly names the trap that a lot of smart internet marketers have set, why so many million-dollar businesses have slid backward into the low six figures, and the one shift that takes the pressure off your launches for good. What's inside: The real reason launches started feeling heavy, hard, and underwhelming The line the whole internet bought from the gurus, and who's actually profiting from it What Kelly changed (and what she refused to change) from a strategy standpoint when the market shifted The daily sales system that makes one bad launch a non-issue Timestamps 01:30 — How we got here: the trust recession and what actually changed 03:00 — Marketers selling "the alternative to launching" 04:30 — Watch what people do, not what they say 06:00 — Kelly never stopped live launching (here's what she changed instead) 07:15 — The missing piece: the importance of having a daily sales system between launches 08:30 — How the Miracle Hour powered our USA-today bestselling book launch 09:30 — What kills launch anxiety for good 10:30 — June 24th: join us LIVE for a free, full-day daily sales training 12:30 — Offers, the shifted market, and the 92% buying-behavior stat Resources & Mentions Register for The Miracle Hour Experience on June 24th: a full, free day of teaching, coaching, and live action: https://www.themiraclehourbook.com/miracle-hour-june-24-experience-social Upgrade to VIP for just $97: get lifetime access to the ~7 hours of recordings, the fill-in-as-you-go workbook, a follow-up Q&A with our team, 25 sales-unlock prompts, and a custom GPT implementation coach: https://accelerator.virtualbusinessschool.com/vip-upgrade-june-24th Learn The Miracle Hour, our proven daily sales system: Get the book on Amazon: https://a.co/d/0bw4DjEl Subscribe to Kelly on Substack for more relationship-driven sales content: https://kellyroachofficial.substack.com/subscribe
Transcribe →1151. Being "The Little Engine That Could" Is Burning You Out
4w ago00:14:35Tap to summarizeIt's rare for a business to hit seven figures, and rarer still to reach eight. In this bonus episode, Kelly cuts straight to the reason why: in most small businesses, the owner is the bottleneck. You could simplify the whole conversation down to that one sentence. Underneath it sits the real culprit. Sales is the heartbeat of every business, and while most companies have a solid marketing system, they have no sales system at all. So the owner becomes the only salesperson. You're the little engine that could, pushing and fighting and working yourself to the bone, and the train can only go as fast as you fuel it. Which means the moment life happens - a sick kid, a spouse's health scare, a parent who falls - the business doesn't just slow down, it stops. And in business there's no staying the same. You're either growing or declining. Kelly unpacks the false beliefs keeping owners stuck as the primary salesperson: no one can sell as well as me, I have to hire a high-level closer, I've tried five salespeople and none worked out, we don't have enough leads. Her reframe is the heart of the episode: someone else's 85% is exactly what releases the constraint and uncaps your growth. Smart entrepreneurs understand this. Most never do. And the reason growth feels impossibly hard isn't that it actually is; it's that you're carrying the entire mental and physical load alone. Then she paints the alternative: a simple daily system where every single person on your team — VA, admin, ops manager, social seller, marketer, coach, client services manager — can make sales. She's watched businesses transform practically overnight, produce five- and six-figure deals in a single day, and owners come back saying their business is fun for the first time in 17 years. In this episode: Why seven and eight figures are so rare, and the one reason most businesses stall The "little engine that could" trap of being your only salesperson The false beliefs keeping you as the primary closer Why growth feels harder than it actually is What's possible when your whole team can sell What you'll learn (and create) live on June 24th RESOURCES: Register for The Miracle Hour Experience on June 24th: a full, virtual immersion experience where we will work together to build your sales system and take action live: https://www.themiraclehourbook.com/miracle-hour-june-24-experience-social. Upgrade to VIP when you register for over $1,500 in additional tools to accelerate results, including: The full fill-in-as-you-go playbook (examples, scripts, walkthroughs, notes) 25 prompts to unlock the sales already sitting in your business A custom GPT programmed with Kelly's full sales philosophy and strategies Lifetime access to the A-to-Z recordings of the entire day A follow-up Q&A call Plus live hot seats, Q&A, and team demos of the prompts and the GPT Get The Miracle Hour book and learn the daily sales methodology at the center of the experience: https://a.co/d/08EVrzld
Transcribe →1150. How to Lock In for the Back Half of the Year
4w ago00:13:31Tap to summarizeEveryone starts the year fired up about the big goal, the big vision, the big dream... and then life happens. A team member leaves, the market shifts, your funnel breaks, you lose access to a social platform you spent years building, the product you built the whole year around stops selling. In this week's solo episode of The Kelly Roach Show,Kelly walks through five critical steps to lock in and create the big finish you've been hoping for. She lays out the full system and how to run a weekly gap audit so you can see your progress in black and white and adjust. Threaded through all of it is her core conviction: most businesses don't have a sales problem, they have a consistency problem. They're doing random acts of sales instead of running a system. The tide is turning, people are buying again, and there's still enough time to end the year with a massive celebration if you lock in now. In this episode: Why the year tends to turn sideways, and how to reset at the mid-year inflection point The question to ask yourself that matters more than your goal The AI-era fork: go all iin on technology or allin on analog, community led growth Why consistent communication is the real driver of team performance Timestamps 00:30 — The back-half reset: five steps for the big finish 02:45 — The mid-year inflection point and the summer focus trap 04:00 — The real question: what do you really want? 05:15 — The AI fork: all-in on tech, or all-in on analog and community-led growth 06:15 — Check your heart: is this goal truly yours, or is it FOMO? 11:00 — Why Kelly still does the Miracle Hour with her team Resources & Mentions Grab The Unstoppable Planner: Kelly's planning tool for reverse-engineering a big goal into milestones and weekly rhythm: https://unstoppableplanner.myshopify.com/products/2026-unstoppable-planner Grab your copy of the USA Today best-selling book The Miracle Hour, and learn the daily sales practice Kelly runs with her team every day: https://a.co/d/0e8bEbpZ Subscribe to Kelly's Substack: https://kellyroachofficial.substack.com/subscribe Follow on Instagram: https://www.instagram.com/kellyroachofficial Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/
Transcribe →